NewGet @drinkupdate's full report
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Similar Accounts:
followers
101K
impressions
23.6M
likes
190K
comments
20.1K
posts
123
engagement
1.28%
emv
$544K
Average per post
192K

Key Metrics

Distributions

Top Content

Kim and Khloè take @Target

Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
5.81M
86.9K
1.71K
2w ago
drinkupdate
Kim and Khloè take @Target Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
There’s a new mystery flavor and it’s a winner. 👀

Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
2.64M
hidden
673
1mo ago
drinkupdate
There’s a new mystery flavor and it’s a winner. 👀 Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
👀 Your UPDATE is loading. See you tomorrow.
2.58M
22.2K
641
7mo ago
drinkupdate
👀 Your UPDATE is loading. See you tomorrow.
BTS: Experiencing UPDATE @walmart IRL.
1.59M
15.3K
601
6mo ago
drinkupdate
BTS: Experiencing UPDATE @walmart IRL.
UPDATE is now live on TYB.

A new place for early access, real feedback, rewards, IRL moments, and what comes next.

Join to:
▫️Unlock first access to new merch and product drops
▫️Get invited to exclusive IRL experiences
▫️Connect with people building the next version of energy
▫️Access to the tastemaker community shaping the future of UPDATE

We’re also giving something major to 50 members who complete our first challenge.

Comment below and we’ll send you the link.
1.56M
hidden
554
4mo ago
drinkupdate
UPDATE is now live on TYB. A new place for early access, real feedback, rewards, IRL moments, and what comes next. Join to: ▫️Unlock first access to new merch and product drops ▫️Get invited to exclusive IRL experiences ▫️Connect with people building the next version of energy ▫️Access to the tastemaker community shaping the future of UPDATE We’re also giving something major to 50 members who complete our first challenge. Comment below and we’ll send you the link.
Kim gets work done. 

Powered by UPDATE — the future of energy.
1.50M
hidden
556
2mo ago
drinkupdate
Kim gets work done. Powered by UPDATE — the future of energy.
UPDATE, intentionally made for focus. 
▫️300mg Paraxanthine
▫️Zero Sugar
▫️Zero Calories
▫️No Artificial Flavors or Colors
944K
11.7K
560
7mo ago
drinkupdate
UPDATE, intentionally made for focus. ▫️300mg Paraxanthine ▫️Zero Sugar ▫️Zero Calories ▫️No Artificial Flavors or Colors
Did you know people used to crash in the middle of the day?

Wild.

Thankfully, Kim did something about that
761K
hidden
188
2mo ago
drinkupdate
Did you know people used to crash in the middle of the day? Wild. Thankfully, Kim did something about that
Getting work done starts with better energy.
754K
hidden
444
2mo ago
drinkupdate
Getting work done starts with better energy.
BTS: Arriving to the UPDATE Focus Lab
640K
hidden
274
2mo ago
drinkupdate
BTS: Arriving to the UPDATE Focus Lab
Standby for an UPDATE.
548K
hidden
264
2mo ago
drinkupdate
Standby for an UPDATE.
KiKi + KoKo have entered the @target aisle.
326K
13.0K
303
2w ago
drinkupdate
KiKi + KoKo have entered the @target aisle.
The UPDATE Focus Lab is officially going on tour.

We’ve been working like, really hard on this.

More soon.
322K
hidden
1.01K
6d ago
drinkupdate
The UPDATE Focus Lab is officially going on tour. We’ve been working like, really hard on this. More soon.
Feel the fizz.

Pineapple Energy Hydrator

-2 oz pineapple juice
-2 oz coconut water
-Collagen peptides
-Juice from 1 small lemon
-Pinch of celtic sea salt
-Vitamin D3 drops
-Top w/ UPDATE Pineapple
292K
hidden
66
6mo ago
drinkupdate
Feel the fizz. Pineapple Energy Hydrator -2 oz pineapple juice -2 oz coconut water -Collagen peptides -Juice from 1 small lemon -Pinch of celtic sea salt -Vitamin D3 drops -Top w/ UPDATE Pineapple
Might need a bigger cart.

Better energy, now at @target
230K
hidden
51
2w ago
drinkupdate
Might need a bigger cart. Better energy, now at @target
The Lineup.
▫️Berry
▫️Grape
▫️Peach
▫️Pineapple
▫️Mandarin
205K
8.19K
484
7mo ago
drinkupdate
The Lineup. ▫️Berry ▫️Grape ▫️Peach ▫️Pineapple ▫️Mandarin
Spotted @walmart 🩶⚡️
184K
7.37K
319
6mo ago
drinkupdate
Spotted @walmart 🩶⚡️
@costco , meet the new 15-pack.

5 Berry, 5 Peach and 5 Pineapple, now rolling out to select Costco locations across the LA region.

Because the best kind of energy isn’t just for the big days. It’s the kind you can build into your every day, the morning start, the afternoon reset, the workout, the commute, whatever’s on the calendar.

Stock up. Stay ready. Make it a habit.
173K
hidden
513
1w ago
drinkupdate
@costco , meet the new 15-pack. 5 Berry, 5 Peach and 5 Pineapple, now rolling out to select Costco locations across the LA region. Because the best kind of energy isn’t just for the big days. It’s the kind you can build into your every day, the morning start, the afternoon reset, the workout, the commute, whatever’s on the calendar. Stock up. Stay ready. Make it a habit.
Focus looks good on you.
149K
1.77K
80
6mo ago
drinkupdate
Focus looks good on you.
Mix & match your flavor to your mood.
148K
5.90K
232
7mo ago
drinkupdate
Mix & match your flavor to your mood.

UPDATE (@drinkupdate) Instagram Stats & Analytics

UPDATE (@drinkupdate) has 101K Instagram followers with a 1.28% engagement rate over the past 12 months. Across 123 posts, UPDATE received 190K total likes and 23.6M impressions, averaging 1.55K likes per post. This page tracks UPDATE's performance metrics, top content, and engagement trends — updated daily. To benchmark @drinkupdate against other accounts, use Socialpruf's Instagram competitor analysis tool.

UPDATE (@drinkupdate) Instagram Analytics FAQ

How many Instagram followers does UPDATE have?+
UPDATE (@drinkupdate) has 101K Instagram followers as of October 2026.
What is UPDATE's Instagram engagement rate?+
UPDATE's Instagram engagement rate is 1.28% over the last 12 months, based on 123 posts.
How many likes does UPDATE get on Instagram?+
UPDATE received 190K total likes across 123 posts in the last 12 months, averaging 1.55K likes per post.
How many Instagram impressions does UPDATE get?+
UPDATE's Instagram content generated 23.6M total impressions over the last 12 months.
Can I compare UPDATE with other Instagram accounts?+
Yes. Add @drinkupdate to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.