NewGet @drinkupdate's full report
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Similar Accounts:
followers
105K
impressions
24.1M
likes
193K
comments
21.6K
posts
132
engagement
1.28%
emv
$557K
Average per post
182K

Key Metrics

Distributions

Top Content

Kim and Khloè take @Target

Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
5.87M
89.1K
1.75K
1mo ago
drinkupdate
Kim and Khloè take @Target Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
There’s a new mystery flavor and it’s a winner. 👀

Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
2.65M
hidden
683
1mo ago
drinkupdate
There’s a new mystery flavor and it’s a winner. 👀 Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
👀 Your UPDATE is loading. See you tomorrow.
2.65M
22.2K
641
8mo ago
drinkupdate
👀 Your UPDATE is loading. See you tomorrow.
BTS: Experiencing UPDATE @walmart IRL.
1.63M
15.3K
601
7mo ago
drinkupdate
BTS: Experiencing UPDATE @walmart IRL.
UPDATE is now live on TYB.

A new place for early access, real feedback, rewards, IRL moments, and what comes next.

Join to:
▫️Unlock first access to new merch and product drops
▫️Get invited to exclusive IRL experiences
▫️Connect with people building the next version of energy
▫️Access to the tastemaker community shaping the future of UPDATE

We’re also giving something major to 50 members who complete our first challenge.

Comment below and we’ll send you the link.
1.56M
hidden
554
5mo ago
drinkupdate
UPDATE is now live on TYB. A new place for early access, real feedback, rewards, IRL moments, and what comes next. Join to: ▫️Unlock first access to new merch and product drops ▫️Get invited to exclusive IRL experiences ▫️Connect with people building the next version of energy ▫️Access to the tastemaker community shaping the future of UPDATE We’re also giving something major to 50 members who complete our first challenge. Comment below and we’ll send you the link.
Kim gets work done. 

Powered by UPDATE — the future of energy.
1.50M
hidden
557
3mo ago
drinkupdate
Kim gets work done. Powered by UPDATE — the future of energy.
UPDATE, intentionally made for focus. 
▫️300mg Paraxanthine
▫️Zero Sugar
▫️Zero Calories
▫️No Artificial Flavors or Colors
946K
11.7K
558
8mo ago
drinkupdate
UPDATE, intentionally made for focus. ▫️300mg Paraxanthine ▫️Zero Sugar ▫️Zero Calories ▫️No Artificial Flavors or Colors
Did you know people used to crash in the middle of the day?

Wild.

Thankfully, Kim did something about that
763K
hidden
190
3mo ago
drinkupdate
Did you know people used to crash in the middle of the day? Wild. Thankfully, Kim did something about that
Getting work done starts with better energy.
757K
hidden
454
3mo ago
drinkupdate
Getting work done starts with better energy.
BTS: Arriving to the UPDATE Focus Lab
642K
hidden
277
3mo ago
drinkupdate
BTS: Arriving to the UPDATE Focus Lab
Standby for an UPDATE.
549K
hidden
272
3mo ago
drinkupdate
Standby for an UPDATE.
The UPDATE Focus Lab is officially going on tour.

We’ve been working like, really hard on this.

More soon.
401K
hidden
1.16K
3w ago
drinkupdate
The UPDATE Focus Lab is officially going on tour. We’ve been working like, really hard on this. More soon.
KiKi + KoKo have entered the @target aisle.
338K
13.5K
312
1mo ago
drinkupdate
KiKi + KoKo have entered the @target aisle.
Feel the fizz.

Pineapple Energy Hydrator

-2 oz pineapple juice
-2 oz coconut water
-Collagen peptides
-Juice from 1 small lemon
-Pinch of celtic sea salt
-Vitamin D3 drops
-Top w/ UPDATE Pineapple
292K
hidden
66
6mo ago
drinkupdate
Feel the fizz. Pineapple Energy Hydrator -2 oz pineapple juice -2 oz coconut water -Collagen peptides -Juice from 1 small lemon -Pinch of celtic sea salt -Vitamin D3 drops -Top w/ UPDATE Pineapple
Might need a bigger cart.

Better energy, now at @target
237K
hidden
52
1mo ago
drinkupdate
Might need a bigger cart. Better energy, now at @target
The Lineup.
▫️Berry
▫️Grape
▫️Peach
▫️Pineapple
▫️Mandarin
205K
8.20K
483
8mo ago
drinkupdate
The Lineup. ▫️Berry ▫️Grape ▫️Peach ▫️Pineapple ▫️Mandarin
Spotted @walmart 🩶⚡️
184K
7.38K
317
7mo ago
drinkupdate
Spotted @walmart 🩶⚡️
@costco , meet the new 15-pack.

5 Berry, 5 Peach and 5 Pineapple, now rolling out to select Costco locations across the LA region.

Because the best kind of energy isn’t just for the big days. It’s the kind you can build into your every day, the morning start, the afternoon reset, the workout, the commute, whatever’s on the calendar.

Stock up. Stay ready. Make it a habit.
184K
hidden
550
3w ago
drinkupdate
@costco , meet the new 15-pack. 5 Berry, 5 Peach and 5 Pineapple, now rolling out to select Costco locations across the LA region. Because the best kind of energy isn’t just for the big days. It’s the kind you can build into your every day, the morning start, the afternoon reset, the workout, the commute, whatever’s on the calendar. Stock up. Stay ready. Make it a habit.
Focus looks good on you.
150K
1.77K
81
7mo ago
drinkupdate
Focus looks good on you.
Mix & match your flavor to your mood.
148K
5.91K
232
8mo ago
drinkupdate
Mix & match your flavor to your mood.

UPDATE (@drinkupdate) Instagram Stats & Analytics

UPDATE (@drinkupdate) has 105K Instagram followers with a 1.28% engagement rate over the past 12 months. Across 132 posts, UPDATE received 193K total likes and 24.1M impressions, averaging 1.46K likes per post. This page tracks UPDATE's performance metrics, top content, and engagement trends — updated daily. To benchmark @drinkupdate against other accounts, use Socialpruf's Instagram competitor analysis tool.

UPDATE (@drinkupdate) Instagram Analytics FAQ

How many Instagram followers does UPDATE have?+
UPDATE (@drinkupdate) has 105K Instagram followers as of November 2026.
What is UPDATE's Instagram engagement rate?+
UPDATE's Instagram engagement rate is 1.28% over the last 12 months, based on 132 posts.
How many likes does UPDATE get on Instagram?+
UPDATE received 193K total likes across 132 posts in the last 12 months, averaging 1.46K likes per post.
How many Instagram impressions does UPDATE get?+
UPDATE's Instagram content generated 24.1M total impressions over the last 12 months.
Can I compare UPDATE with other Instagram accounts?+
Yes. Add @drinkupdate to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.