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followers
94.9K
impressions
18.2M
likes
110K
comments
16.3K
posts
109
engagement
1.03%
emv
$412K
Average per post
167K

Key Metrics

Distributions

Top Content

There’s a new mystery flavor and it’s a winner. 👀

Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
2.61M
hidden
655
2w ago
drinkupdate
There’s a new mystery flavor and it’s a winner. 👀 Spotted at select @circlekstores now, with more locations rolling out soon. If you find it this weekend, tag @drinkupdate for a chance to win something juicy.
👀 Your UPDATE is loading. See you tomorrow.
2.53M
22.2K
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7mo ago
drinkupdate
👀 Your UPDATE is loading. See you tomorrow.
Kim and Khloè take @Target

Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
1.89M
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8h ago
drinkupdate
Kim and Khloè take @Target Find Khloud’s new Pumpkin Spice Protein Popcorn and UPDATE’s 5 core flavors & new Passion Orange Guava at Target stores nationwide.
BTS: Experiencing UPDATE @walmart IRL.
1.56M
15.3K
600
6mo ago
drinkupdate
BTS: Experiencing UPDATE @walmart IRL.
UPDATE is now live on TYB.

A new place for early access, real feedback, rewards, IRL moments, and what comes next.

Join to:
▫️Unlock first access to new merch and product drops
▫️Get invited to exclusive IRL experiences
▫️Connect with people building the next version of energy
▫️Access to the tastemaker community shaping the future of UPDATE

We’re also giving something major to 50 members who complete our first challenge.

Comment below and we’ll send you the link.
1.56M
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552
3mo ago
drinkupdate
UPDATE is now live on TYB. A new place for early access, real feedback, rewards, IRL moments, and what comes next. Join to: ▫️Unlock first access to new merch and product drops ▫️Get invited to exclusive IRL experiences ▫️Connect with people building the next version of energy ▫️Access to the tastemaker community shaping the future of UPDATE We’re also giving something major to 50 members who complete our first challenge. Comment below and we’ll send you the link.
Kim gets work done. 

Powered by UPDATE — the future of energy.
1.49M
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555
2mo ago
drinkupdate
Kim gets work done. Powered by UPDATE — the future of energy.
UPDATE, intentionally made for focus. 
▫️300mg Paraxanthine
▫️Zero Sugar
▫️Zero Calories
▫️No Artificial Flavors or Colors
940K
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7mo ago
drinkupdate
UPDATE, intentionally made for focus. ▫️300mg Paraxanthine ▫️Zero Sugar ▫️Zero Calories ▫️No Artificial Flavors or Colors
Did you know people used to crash in the middle of the day?

Wild.

Thankfully, Kim did something about that
754K
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2mo ago
drinkupdate
Did you know people used to crash in the middle of the day? Wild. Thankfully, Kim did something about that
Getting work done starts with better energy.
745K
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423
2mo ago
drinkupdate
Getting work done starts with better energy.
BTS: Arriving to the UPDATE Focus Lab
633K
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1mo ago
drinkupdate
BTS: Arriving to the UPDATE Focus Lab
Standby for an UPDATE.
546K
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2mo ago
drinkupdate
Standby for an UPDATE.
Feel the fizz.

Pineapple Energy Hydrator

-2 oz pineapple juice
-2 oz coconut water
-Collagen peptides
-Juice from 1 small lemon
-Pinch of celtic sea salt
-Vitamin D3 drops
-Top w/ UPDATE Pineapple
292K
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5mo ago
drinkupdate
Feel the fizz. Pineapple Energy Hydrator -2 oz pineapple juice -2 oz coconut water -Collagen peptides -Juice from 1 small lemon -Pinch of celtic sea salt -Vitamin D3 drops -Top w/ UPDATE Pineapple
The Lineup.
▫️Berry
▫️Grape
▫️Peach
▫️Pineapple
▫️Mandarin
205K
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7mo ago
drinkupdate
The Lineup. ▫️Berry ▫️Grape ▫️Peach ▫️Pineapple ▫️Mandarin
Spotted @walmart 🩶⚡️
184K
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6mo ago
drinkupdate
Spotted @walmart 🩶⚡️
Focus looks good on you.
148K
1.76K
80
6mo ago
drinkupdate
Focus looks good on you.
Mix & match your flavor to your mood.
147K
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6mo ago
drinkupdate
Mix & match your flavor to your mood.
Attention @walmart shoppers…

UPDATE energy drinks and our exclusive variety pack are now available in Walmart stores nationwide.
142K
5.68K
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6mo ago
drinkupdate
Attention @walmart shoppers… UPDATE energy drinks and our exclusive variety pack are now available in Walmart stores nationwide.
You’re crushing it.
119K
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5mo ago
drinkupdate
You’re crushing it.
No rush, no crash. Just a steady shift into focus you can actually stay in.
115K
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5mo ago
drinkupdate
No rush, no crash. Just a steady shift into focus you can actually stay in.
Doors open at 12pm tomorrow.

July 26

📍8250 Melrose Ave.
Los Angeles CA 90046

12–5 PM
110K
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1mo ago
drinkupdate
Doors open at 12pm tomorrow. July 26 📍8250 Melrose Ave. Los Angeles CA 90046 12–5 PM

UPDATE (@drinkupdate) Instagram Stats & Analytics

UPDATE (@drinkupdate) has 94.9K Instagram followers with a 1.03% engagement rate over the past 12 months. Across 109 posts, UPDATE received 110K total likes and 17.2M impressions, averaging 1.01K likes per post. This page tracks UPDATE's performance metrics, top content, and engagement trends — updated daily.

UPDATE (@drinkupdate) Instagram Analytics FAQ

How many Instagram followers does UPDATE have?+
UPDATE (@drinkupdate) has 94.9K Instagram followers as of September 2026.
What is UPDATE's Instagram engagement rate?+
UPDATE's Instagram engagement rate is 1.03% over the last 12 months, based on 109 posts.
How many likes does UPDATE get on Instagram?+
UPDATE received 110K total likes across 109 posts in the last 12 months, averaging 1.01K likes per post.
How many Instagram impressions does UPDATE get?+
UPDATE's Instagram content generated 17.2M total impressions over the last 12 months.