NewGet @dior's full report
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followers
46.7M
impressions
1.83B
likes
62.0M
comments
742K
posts
1.13K
engagement
2.73%
emv
$53.1M
Average per post
1.63M

Key Metrics

Distributions

Top Content

JISOO in Dior for the 2026 Met Gala.
37.4M
1.49M
15.0K
6mo ago
dior
JISOO in Dior for the 2026 Met Gala.
Dior Autumn Winter 2026-2027 show. Live from the Jardin des Tuileries. 3 March, 2.45pm Paris time. #DiorAW26
35.9M
142K
2.56K
8mo ago
dior
Dior Autumn Winter 2026-2027 show. Live from the Jardin des Tuileries. 3 March, 2.45pm Paris time. #DiorAW26
Dior Summer 2026 campaign featuring Kylian Mbappé. Discover the first chapter of Jonathan Anderson’s collections in stores and on Dior.com Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau and Brice Tchaga Makeup Luna Betsch Set design Poppy Bartlett Manicurist Ama Quashie © Courtesy of the Paul Strecker Foundation
33.7M
1.35M
14.7K
10mo ago
dior
Dior Summer 2026 campaign featuring Kylian Mbappé. Discover the first chapter of Jonathan Anderson’s collections in stores and on Dior.com Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau and Brice Tchaga Makeup Luna Betsch Set design Poppy Bartlett Manicurist Ama Quashie © Courtesy of the Paul Strecker Foundation
Jimin dressed in Dior for the BTS World Tour Arirang in Paris.
30.5M
1.22M
14.3K
3mo ago
dior
Jimin dressed in Dior for the BTS World Tour Arirang in Paris.
Three icons, three scents, endless indulgence. Dive into a whirl of candied wonders with @Sooyaaa__ @AnyaTaylorJoy and @WillowSmith where perfumes embrace fashion and irresistible colors in a feast of the sweetest fruits. #DiorBeauty #DiorParfums #DiorAddict
27.2M
265K
4.00K
10mo ago
dior
Three icons, three scents, endless indulgence. Dive into a whirl of candied wonders with @Sooyaaa__ @AnyaTaylorJoy and @WillowSmith where perfumes embrace fashion and irresistible colors in a feast of the sweetest fruits. #DiorBeauty #DiorParfums #DiorAddict
Sabrina Carpenter in Dior for the 2026 Met Gala.
26.9M
1.08M
1.51K
6mo ago
dior
Sabrina Carpenter in Dior for the 2026 Met Gala.
Jimin dressed in Dior for the BTS World Tour Arirang in Paris.
21.7M
869K
6.97K
3mo ago
dior
Jimin dressed in Dior for the BTS World Tour Arirang in Paris.
Dior Cruise 2027 Show.   Florals are a recurring refrain of the collection. Thousands of decorative flowers were handcrafted before the show, including silk organza blooms painted using an artisanal nineteenth-century technique.   Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Frédéric Sanchez Millinery Philip Treacy Lighting Benoît Delhomme, Philippe Cerceau Production Bureau Betak Movement MJ Harper Show Coordination Holmes Production Broadcast Direction Titre Provisoire   Special thanks to Ed Ruscha and LACMA.   #DiorCruise © Ed Ruscha
20.2M
227K
2.27K
6mo ago
dior
Dior Cruise 2027 Show.   Florals are a recurring refrain of the collection. Thousands of decorative flowers were handcrafted before the show, including silk organza blooms painted using an artisanal nineteenth-century technique.   Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Frédéric Sanchez Millinery Philip Treacy Lighting Benoît Delhomme, Philippe Cerceau Production Bureau Betak Movement MJ Harper Show Coordination Holmes Production Broadcast Direction Titre Provisoire   Special thanks to Ed Ruscha and LACMA.   #DiorCruise © Ed Ruscha
Sirilak Kwong and Kornnaphat Sethratanapong at the Dior Summer 2027 Women’s show.   #DiorSummer27
17.2M
307K
33.1K
1mo ago
dior
Sirilak Kwong and Kornnaphat Sethratanapong at the Dior Summer 2027 Women’s show.   #DiorSummer27
Jimin arriving at the Dior Summer 2027 Men’s Show.   Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs.   #DiorSummer27
16.9M
1.18M
20.9K
4mo ago
dior
Jimin arriving at the Dior Summer 2027 Men’s Show.   Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs.   #DiorSummer27
Jimin trying on his custom Dior looks ahead of the BTS World Tour Arirang in Paris.
15.5M
935K
13.8K
3mo ago
dior
Jimin trying on his custom Dior looks ahead of the BTS World Tour Arirang in Paris.
Dior Autumn Winter 2026-2027. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frédéric Sanchez Production Bureau Betak Movement MJ Harper Show coordination Holmes Production Broadcast direction Titre Provisoire #DiorAW26
15.2M
367K
867
8mo ago
dior
Dior Autumn Winter 2026-2027. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frédéric Sanchez Production Bureau Betak Movement MJ Harper Show coordination Holmes Production Broadcast direction Titre Provisoire #DiorAW26
Dior Cruise 2027 Show.   Echoing the silhouettes of Golden Age Hollywood glamour, knit capes are finished with hand-knotted fringes.   Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Frédéric Sanchez Millinery Philip Treacy Lighting Benoît Delhomme, Philippe Cerceau Production Bureau Betak Movement MJ Harper Show Coordination Holmes Production Broadcast Direction Titre Provisoire   Special thanks to LACMA.   #DiorCruise
15.1M
122K
823
6mo ago
dior
Dior Cruise 2027 Show.   Echoing the silhouettes of Golden Age Hollywood glamour, knit capes are finished with hand-knotted fringes.   Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Frédéric Sanchez Millinery Philip Treacy Lighting Benoît Delhomme, Philippe Cerceau Production Bureau Betak Movement MJ Harper Show Coordination Holmes Production Broadcast Direction Titre Provisoire   Special thanks to LACMA.   #DiorCruise
Dior Autumn Winter 2026-2027. A walk through the park becomes a performance. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frédéric Sanchez Production Bureau Betak Movement MJ Harper Show coordination Holmes Production Broadcast direction Titre Provisoire #DiorAW26
14.8M
343K
1.94K
8mo ago
dior
Dior Autumn Winter 2026-2027. A walk through the park becomes a performance. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frédéric Sanchez Production Bureau Betak Movement MJ Harper Show coordination Holmes Production Broadcast direction Titre Provisoire #DiorAW26
Dior Winter 2026-2027.   Featuring Josh O’Connor.  Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau Makeup Yadim Carranza Manicurist Ama Quashie Set design Poppy Bartlett   In stores and online. #DiorWinter26
13.4M
537K
88.5K
4mo ago
dior
Dior Winter 2026-2027.   Featuring Josh O’Connor.  Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau Makeup Yadim Carranza Manicurist Ama Quashie Set design Poppy Bartlett   In stores and online. #DiorWinter26
Deng Wei arriving at the Dior Summer 2027 Men’s Show.   Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs.   #DiorSummer27
12.4M
519K
10.2K
4mo ago
dior
Deng Wei arriving at the Dior Summer 2027 Men’s Show.   Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs.   #DiorSummer27
In Training.
11.9M
492K
2.18K
2mo ago
dior
In Training.
Dior Winter 2026-2027 by Jonathan Anderson. Creative Direction Jonathan Anderson Styling Benjamin Bruno Make-up Peter Philips Hair Guido Palau Manicure Ama Quashie Casting Ashley Brokaw Movement Direction MJ Harper Production / Direction La Mode en Images Show coordination Holmes Production Music Frédéric Sanchez   #DiorWinter26
11.4M
195K
1.59K
9mo ago
dior
Dior Winter 2026-2027 by Jonathan Anderson. Creative Direction Jonathan Anderson Styling Benjamin Bruno Make-up Peter Philips Hair Guido Palau Manicure Ama Quashie Casting Ashley Brokaw Movement Direction MJ Harper Production / Direction La Mode en Images Show coordination Holmes Production Music Frédéric Sanchez   #DiorWinter26
Dior Spring Summer 2026 Haute Couture by Jonathan Anderson. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips  Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frederic Sanchez Production La Mode en Images Movement MJ Harper Show coordination Holmes Production Floral set design by Chauvin Paris Broadcast direction Titre Provisoire Location Musée Rodin #DiorCouture
11.1M
253K
2.46K
9mo ago
dior
Dior Spring Summer 2026 Haute Couture by Jonathan Anderson. Creative direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Peter Philips  Casting Ashley Brokaw Manicure Ama Quashie Music Studio Frederic Sanchez Production La Mode en Images Movement MJ Harper Show coordination Holmes Production Floral set design by Chauvin Paris Broadcast direction Titre Provisoire Location Musée Rodin #DiorCouture
Dior Summer 2026 campaign featuring Kylian Mbappé Discover the first chapter of Jonathan Anderson’s collections in stores and on Dior.com Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau and Brice Tchaga Makeup Luna Betsch Set design Poppy Bartlett Manicurist Ama Quashie
11.0M
442K
1.03K
10mo ago
dior
Dior Summer 2026 campaign featuring Kylian Mbappé Discover the first chapter of Jonathan Anderson’s collections in stores and on Dior.com Creative direction Jonathan Anderson Photography David Sims Styling Benjamin Bruno Hair Guido Palau and Brice Tchaga Makeup Luna Betsch Set design Poppy Bartlett Manicurist Ama Quashie

Dior Official (@dior) Instagram Stats & Analytics

Dior Official (@dior) has 46.7M Instagram followers with a 2.73% engagement rate over the past 12 months. Across 1.13K posts, Dior Official received 62.0M total likes and 1.83B impressions, averaging 55.0K likes per post. This page tracks Dior Official's performance metrics, top content, and engagement trends — updated daily. To benchmark @dior against other accounts, use Socialpruf's Instagram competitor analysis tool.

Dior Official (@dior) Instagram Analytics FAQ

How many Instagram followers does Dior Official have?+
Dior Official (@dior) has 46.7M Instagram followers as of November 2026.
What is Dior Official's Instagram engagement rate?+
Dior Official's Instagram engagement rate is 2.73% over the last 12 months, based on 1.13K posts.
How many likes does Dior Official get on Instagram?+
Dior Official received 62.0M total likes across 1.13K posts in the last 12 months, averaging 55.0K likes per post.
How many Instagram impressions does Dior Official get?+
Dior Official's Instagram content generated 1.83B total impressions over the last 12 months.
Can I compare Dior Official with other Instagram accounts?+
Yes. Add @dior to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.