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followers
6.38M
impressions
558M
likes
12.3M
comments
943K
posts
528
engagement
1.59%
emv
$15.4M
Average per post
1.06M

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Top Content

You seem pretty sad for a girl with a Crumbl collab 🩷 #Crumbl
10.4M
414K
2.56K
1mo ago
crumbl
You seem pretty sad for a girl with a Crumbl collab 🩷 #Crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
8.38M
186K
1.02K
3mo ago
crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
this is our application to be Grimace’s birthday cake 😈
5.26M
210K
953
11mo ago
crumbl
this is our application to be Grimace’s birthday cake 😈
Spread the word 💌😘🎊 #Crumbl
5.20M
55.9K
1.43K
7mo ago
crumbl
Spread the word 💌😘🎊 #Crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
4.18M
59.3K
807
6mo ago
crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
3.94M
158K
1.95K
10mo ago
crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
3.94M
69.8K
1.89K
6mo ago
crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
3.88M
134K
191
2mo ago
crumbl
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
So close to free Crumbl 😭🍪 #cookie #cookielover #crumbl
3.62M
26.8K
113
4w ago
crumbl
So close to free Crumbl 😭🍪 #cookie #cookielover #crumbl
Who wore it better? 👀💗 #Crumbl
3.61M
144K
543
1mo ago
crumbl
Who wore it better? 👀💗 #Crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
3.60M
118K
1.18K
8mo ago
crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
3.39M
119K
759
5mo ago
crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
3.18M
127K
2.54K
6mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
3.14M
113K
3.72K
10mo ago
crumbl
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
3.05M
10.9K
433
2mo ago
crumbl
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
3.04M
122K
572
5mo ago
crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
An entire OREO® in the middle? Say less ✋ Who's trying Brookies & Cream Cookie ft. OREO®? #Crumbl
2.97M
119K
434
1mo ago
crumbl
An entire OREO® in the middle? Say less ✋ Who's trying Brookies & Cream Cookie ft. OREO®? #Crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
2.89M
116K
1.33K
8mo ago
crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl
2.80M
54.6K
674
4mo ago
crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
2.78M
36.8K
579
6mo ago
crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl

Crumbl (@crumbl) Instagram Stats & Analytics

Crumbl (@crumbl) has 6.38M Instagram followers with a 1.59% engagement rate over the past 12 months. Across 528 posts, Crumbl received 12.3M total likes and 404M impressions, averaging 23.2K likes per post. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily.

Crumbl (@crumbl) Instagram Analytics FAQ

How many Instagram followers does Crumbl have?+
Crumbl (@crumbl) has 6.38M Instagram followers as of May 2026.
What is Crumbl's Instagram engagement rate?+
Crumbl's Instagram engagement rate is 1.59% over the last 12 months, based on 528 posts.
How many likes does Crumbl get on Instagram?+
Crumbl received 12.3M total likes across 528 posts in the last 12 months, averaging 23.2K likes per post.
How many Instagram impressions does Crumbl get?+
Crumbl's Instagram content generated 404M total impressions over the last 12 months.