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followers
6.34M
impressions
554M
likes
11.6M
comments
909K
posts
541
engagement
1.50%
emv
$15.1M
Average per post
1.02M
Key Metrics
Impressions
monthly
Distributions
Content
10.4M
417K
2.60K
3mo ago
crumbl
You seem pretty sad for a girl with a Crumbl collab 🩷 #Crumbl
8.41M
187K
1.02K
5mo ago
crumbl
We didn't come to play 😮💨🍫 Dubai Chocolate Cookie has entered the chat!
A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
5.21M
89.9K
122
2mo ago
crumbl
They understood the assignment 😭🍪 #cookie #crumbl #cookielover
5.20M
55.8K
1.43K
9mo ago
crumbl
Spread the word 💌😘🎊 #Crumbl
4.20M
159K
210
4mo ago
crumbl
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
4.18M
59.1K
807
8mo ago
crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫
Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss.
Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
3.95M
69.9K
1.90K
8mo ago
crumbl
Everyone Could Use a Cookie
A statement from Jason McGowan, our CEO. 🖤
We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter.
Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible.
#Crumbl
3.63M
26.6K
113
2mo ago
crumbl
So close to free Crumbl 😭🍪 #cookie #cookielover #crumbl
3.60M
118K
1.18K
10mo ago
crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰
Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
3.60M
144K
542
3mo ago
crumbl
Who wore it better? 👀💗 #Crumbl
3.42M
120K
774
7mo ago
crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl
Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
3.18M
127K
2.54K
8mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
3.05M
10.9K
436
4mo ago
crumbl
Yellow Cake 🤝 Chocolate Frosting
Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
3.03M
121K
570
7mo ago
crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl
Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
2.97M
119K
432
3mo ago
crumbl
An entire OREO® in the middle? Say less ✋ Who's trying Brookies & Cream Cookie ft. OREO®? #Crumbl
2.89M
116K
1.33K
11mo ago
crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
2.81M
20.5K
150
3mo ago
crumbl
I don't make the rules 😌💌 #Crumbl
2.80M
54.6K
671
6mo ago
crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍
Out of 10… don’t hold back 👇 #Crumbl
2.78M
36.8K
578
8mo ago
crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
2.77M
32.7K
109
3mo ago
crumbl
Ma’am, this is a Crumbl 😭🍪 #crumbl #cookie #cookielover
Crumbl (@crumbl) Instagram Stats & Analytics
Crumbl (@crumbl) has 6.34M Instagram followers with a 1.50% engagement rate over the past 12 months. Across 541 posts, Crumbl received 11.6M total likes and 411M impressions, averaging 21.5K likes per post. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily.
Crumbl (@crumbl) Instagram Analytics FAQ
How many Instagram followers does Crumbl have?+
Crumbl (@crumbl) has 6.34M Instagram followers as of July 2026.
What is Crumbl's Instagram engagement rate?+
Crumbl's Instagram engagement rate is 1.50% over the last 12 months, based on 541 posts.
How many likes does Crumbl get on Instagram?+
Crumbl received 11.6M total likes across 541 posts in the last 12 months, averaging 21.5K likes per post.
How many Instagram impressions does Crumbl get?+
Crumbl's Instagram content generated 411M total impressions over the last 12 months.