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followers
6.37M
impressions
523M
likes
11.6M
comments
878K
posts
1.76K
engagement
1.65%
emv
$14.5M
Avg. per post
1.06M

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The iconic Kardashian Jenner Family x Crumbl menu is here! 🤎🍪 Apr 7–12 👇 🎂 KRIS’ CLASSIC YELLOW LAYER CAKE (NEW) Two layers of irresistibly fluffy yellow cake, swirled with decadent fudge frosting, topped with a smooth chocolate glaze and finished with delicate chocolate curls. 🍫 KOURTNEY’S FLOURLESS CHOCOLATE CAKE (NEW) A luscious gluten-friendly chocolate cake made with zero refined sugar, drizzled with a velvety dark chocolate glaze and crowned with tangy raspberries. ✨ KIM’S SNICKERDOODLE CRUMB CAKE COOKIE (NEW) A soft snickerdoodle cookie smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips. 🤍 KHLOÉ’S COOKIES & CREAM SKILLET COOKIE (NEW) A gooey dark chocolate cookie loaded with cookies & cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse, and finished with a drizzle of chocolate ganache. 🧁 KENDALL’S COOKIE DOUGH CUPCAKE COOKIE (NEW) A warm brown sugar cookie packed with rich semi-sweet chips, crowned with velvety cookie dough-inspired buttercream, crumbled cookie pieces, and topped with a signature Crumbl Cookie Dough Bit. 🎊 KYLIE’S PINK CONFETTI SUGAR COOKIE (NEW) A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream. 🍪 DOUBLE CHOCOLATE CHIP COOKIE A gooey cookie packed with milk chocolate chips, topped with semi-sweet chocolate chunks, and finished with a dash of sea salt. Don’t forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨ #Crumbl
7.85M
148K
4.67K
11mo ago
crumbl
The iconic Kardashian Jenner Family x Crumbl menu is here! 🤎🍪 Apr 7–12 👇 🎂 KRIS’ CLASSIC YELLOW LAYER CAKE (NEW) Two layers of irresistibly fluffy yellow cake, swirled with decadent fudge frosting, topped with a smooth chocolate glaze and finished with delicate chocolate curls. 🍫 KOURTNEY’S FLOURLESS CHOCOLATE CAKE (NEW) A luscious gluten-friendly chocolate cake made with zero refined sugar, drizzled with a velvety dark chocolate glaze and crowned with tangy raspberries. ✨ KIM’S SNICKERDOODLE CRUMB CAKE COOKIE (NEW) A soft snickerdoodle cookie smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips. 🤍 KHLOÉ’S COOKIES & CREAM SKILLET COOKIE (NEW) A gooey dark chocolate cookie loaded with cookies & cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse, and finished with a drizzle of chocolate ganache. 🧁 KENDALL’S COOKIE DOUGH CUPCAKE COOKIE (NEW) A warm brown sugar cookie packed with rich semi-sweet chips, crowned with velvety cookie dough-inspired buttercream, crumbled cookie pieces, and topped with a signature Crumbl Cookie Dough Bit. 🎊 KYLIE’S PINK CONFETTI SUGAR COOKIE (NEW) A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream. 🍪 DOUBLE CHOCOLATE CHIP COOKIE A gooey cookie packed with milk chocolate chips, topped with semi-sweet chocolate chunks, and finished with a dash of sea salt. Don’t forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨ #Crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
7.6M
163K
945
1mo ago
crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
It’s YOUR turn to pick which dreamy dessert lands on our menu! 🍫👀 Inspired by the viral Dubai chocolate bar, we’ve whipped up two delicious desserts… but only ONE will make it to the menu! Cast your vote in the poll below to help choose the winner. ⭐️ Option 1: DUBAI CHOCOLATE BROWNIE A soft, fudgy brownie with a crunchy kataifi and pistachio filling topped with a layer of milk chocolate and drizzled with even more pistachio cream. Option 2: DUBAI CHOCOLATE CHEESECAKE A decadent chocolate cheesecake nestled on a chocolate graham crust, topped with crispy kataifi and creamy pistachio filling, a light drizzle of milk chocolate, and a dollop of whipped cream. Vote for your fave now—you might just see it soon! ⬇️😋 #Crumbl
6.38M
158K
5.76K
10mo ago
crumbl
It’s YOUR turn to pick which dreamy dessert lands on our menu! 🍫👀 Inspired by the viral Dubai chocolate bar, we’ve whipped up two delicious desserts… but only ONE will make it to the menu! Cast your vote in the poll below to help choose the winner. ⭐️ Option 1: DUBAI CHOCOLATE BROWNIE A soft, fudgy brownie with a crunchy kataifi and pistachio filling topped with a layer of milk chocolate and drizzled with even more pistachio cream. Option 2: DUBAI CHOCOLATE CHEESECAKE A decadent chocolate cheesecake nestled on a chocolate graham crust, topped with crispy kataifi and creamy pistachio filling, a light drizzle of milk chocolate, and a dollop of whipped cream. Vote for your fave now—you might just see it soon! ⬇️😋 #Crumbl
this is our application to be Grimace’s birthday cake 😈
5.27M
211K
956
9mo ago
crumbl
this is our application to be Grimace’s birthday cake 😈
Spread the word 💌😘🎊 #Crumbl
5.2M
55.9K
1.43K
5mo ago
crumbl
Spread the word 💌😘🎊 #Crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
4.17M
59.1K
810
4mo ago
crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
3.94M
158K
1.95K
8mo ago
crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
3.93M
69.8K
1.9K
4mo ago
crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
3.59M
118K
1.19K
6mo ago
crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
3.19M
128K
2.55K
4mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
3.17M
105K
698
3mo ago
crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
3.14M
113K
3.72K
8mo ago
crumbl
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
3.05M
122K
575
3mo ago
crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
3.04M
10.8K
423
2w ago
crumbl
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
2.89M
116K
1.33K
6mo ago
crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
2.78M
36.9K
580
4mo ago
crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
A perfect menu is comin' to town! 🦌🛷 Dec 15–20 👇 🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) A jolly green cookie, bursting with holiday cheer, frosted with a tiny heart to bring joy near. Merry and bright, a festive delight, a cookie to make your season just right! 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) Two luscious red velvet cookies sandwiching a swirl of velvety vanilla cream cheese frosting and white chocolate ganache peeking through a star cutout. 🥛 EGGNOG TRES LECHES CAKE A light, fluffy vanilla cake soaked in eggnog-flavored tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🍫 CHOCOLATE CRUMB COOKIE FT. OREO® A warm chocolate cookie mixed with OREO® Cookie pieces, topped with smooth vanilla cream cheese frosting, and sprinkled with more OREO® Cookie pieces. 🥜 PEANUT BUTTER CUP COOKIE FT. REESE’S A classic peanut butter cookie topped with a pool of melted peanut butter chips, drizzled with gooey milk chocolate, and sprinkled with REESE’S Peanut Butter Cups. 🔴 CANDY CANE BROWNIE COOKIE A deliciously rich chocolate candy cane cookie topped with smooth peppermint buttercream, chocolate ganache, and crunchy candy cane pieces. 🍪 MILK CHOCOLATE CHIP COOKIE The classic you can’t go wrong with—thick, soft, and loaded with milk chocolate chips. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
2.74M
90K
4.17K
2mo ago
crumbl
A perfect menu is comin' to town! 🦌🛷 Dec 15–20 👇 🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) A jolly green cookie, bursting with holiday cheer, frosted with a tiny heart to bring joy near. Merry and bright, a festive delight, a cookie to make your season just right! 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) Two luscious red velvet cookies sandwiching a swirl of velvety vanilla cream cheese frosting and white chocolate ganache peeking through a star cutout. 🥛 EGGNOG TRES LECHES CAKE A light, fluffy vanilla cake soaked in eggnog-flavored tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🍫 CHOCOLATE CRUMB COOKIE FT. OREO® A warm chocolate cookie mixed with OREO® Cookie pieces, topped with smooth vanilla cream cheese frosting, and sprinkled with more OREO® Cookie pieces. 🥜 PEANUT BUTTER CUP COOKIE FT. REESE’S A classic peanut butter cookie topped with a pool of melted peanut butter chips, drizzled with gooey milk chocolate, and sprinkled with REESE’S Peanut Butter Cups. 🔴 CANDY CANE BROWNIE COOKIE A deliciously rich chocolate candy cane cookie topped with smooth peppermint buttercream, chocolate ganache, and crunchy candy cane pieces. 🍪 MILK CHOCOLATE CHIP COOKIE The classic you can’t go wrong with—thick, soft, and loaded with milk chocolate chips. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
2.69M
49.1K
94
3w ago
crumbl
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
Birthday Box reveal in 3️⃣… 2️⃣… 1️⃣… Celebrating a birthday? Make it sweeter with a special Birthday Box! 🎁 Available all year long for making sweet moments with your friends and family even better. Save this post for when a party pops up. 💡 #Crumbl
2.68M
33.6K
125
5mo ago
crumbl
Birthday Box reveal in 3️⃣… 2️⃣… 1️⃣… Celebrating a birthday? Make it sweeter with a special Birthday Box! 🎁 Available all year long for making sweet moments with your friends and family even better. Save this post for when a party pops up. 💡 #Crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl
2.6M
50.2K
648
2mo ago
crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl

Crumbl (@crumbl) Instagram Stats & Analytics

Crumbl (@crumbl) has 6.37M Instagram followers with a 1.65% engagement rate over the past 12 months. Across 1.76K posts, Crumbl received 11.6M total likes and 387M impressions, averaging 23.5K likes per post. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily.

Crumbl (@crumbl) Instagram Analytics FAQ

How many Instagram followers does Crumbl have?+
Crumbl (@crumbl) has 6.37M Instagram followers as of March 2026.
What is Crumbl's Instagram engagement rate?+
Crumbl's Instagram engagement rate is 1.65% over the last 12 months, based on 1.76K posts.
How many likes does Crumbl get on Instagram?+
Crumbl received 11.6M total likes across 1.76K posts in the last 12 months, averaging 23.5K likes per post.
How many Instagram impressions does Crumbl get?+
Crumbl's Instagram content generated 387M total impressions over the last 12 months.