instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
6.38M
impressions
519M
likes
11.7M
comments
883K
posts
1.52K
engagement
1.68%
emv
$14.4M
Avg. per post
1.08M

Key Metrics

Distributions

Top Content

The iconic Kardashian Jenner Family x Crumbl menu is here! 🤎🍪 Apr 7–12 👇 🎂 KRIS’ CLASSIC YELLOW LAYER CAKE (NEW) Two layers of irresistibly fluffy yellow cake, swirled with decadent fudge frosting, topped with a smooth chocolate glaze and finished with delicate chocolate curls. 🍫 KOURTNEY’S FLOURLESS CHOCOLATE CAKE (NEW) A luscious gluten-friendly chocolate cake made with zero refined sugar, drizzled with a velvety dark chocolate glaze and crowned with tangy raspberries. ✨ KIM’S SNICKERDOODLE CRUMB CAKE COOKIE (NEW) A soft snickerdoodle cookie smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips. 🤍 KHLOÉ’S COOKIES & CREAM SKILLET COOKIE (NEW) A gooey dark chocolate cookie loaded with cookies & cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse, and finished with a drizzle of chocolate ganache. 🧁 KENDALL’S COOKIE DOUGH CUPCAKE COOKIE (NEW) A warm brown sugar cookie packed with rich semi-sweet chips, crowned with velvety cookie dough-inspired buttercream, crumbled cookie pieces, and topped with a signature Crumbl Cookie Dough Bit. 🎊 KYLIE’S PINK CONFETTI SUGAR COOKIE (NEW) A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream. 🍪 DOUBLE CHOCOLATE CHIP COOKIE A gooey cookie packed with milk chocolate chips, topped with semi-sweet chocolate chunks, and finished with a dash of sea salt. Don’t forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨ #Crumbl
7.84M
148K
4.67K
10mo ago
crumbl
The iconic Kardashian Jenner Family x Crumbl menu is here! 🤎🍪 Apr 7–12 👇 🎂 KRIS’ CLASSIC YELLOW LAYER CAKE (NEW) Two layers of irresistibly fluffy yellow cake, swirled with decadent fudge frosting, topped with a smooth chocolate glaze and finished with delicate chocolate curls. 🍫 KOURTNEY’S FLOURLESS CHOCOLATE CAKE (NEW) A luscious gluten-friendly chocolate cake made with zero refined sugar, drizzled with a velvety dark chocolate glaze and crowned with tangy raspberries. ✨ KIM’S SNICKERDOODLE CRUMB CAKE COOKIE (NEW) A soft snickerdoodle cookie smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips. 🤍 KHLOÉ’S COOKIES & CREAM SKILLET COOKIE (NEW) A gooey dark chocolate cookie loaded with cookies & cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse, and finished with a drizzle of chocolate ganache. 🧁 KENDALL’S COOKIE DOUGH CUPCAKE COOKIE (NEW) A warm brown sugar cookie packed with rich semi-sweet chips, crowned with velvety cookie dough-inspired buttercream, crumbled cookie pieces, and topped with a signature Crumbl Cookie Dough Bit. 🎊 KYLIE’S PINK CONFETTI SUGAR COOKIE (NEW) A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream. 🍪 DOUBLE CHOCOLATE CHIP COOKIE A gooey cookie packed with milk chocolate chips, topped with semi-sweet chocolate chunks, and finished with a dash of sea salt. Don’t forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨ #Crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
7.31M
153K
919
1mo ago
crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
It’s YOUR turn to pick which dreamy dessert lands on our menu! 🍫👀 Inspired by the viral Dubai chocolate bar, we’ve whipped up two delicious desserts… but only ONE will make it to the menu! Cast your vote in the poll below to help choose the winner. ⭐️ Option 1: DUBAI CHOCOLATE BROWNIE A soft, fudgy brownie with a crunchy kataifi and pistachio filling topped with a layer of milk chocolate and drizzled with even more pistachio cream. Option 2: DUBAI CHOCOLATE CHEESECAKE A decadent chocolate cheesecake nestled on a chocolate graham crust, topped with crispy kataifi and creamy pistachio filling, a light drizzle of milk chocolate, and a dollop of whipped cream. Vote for your fave now—you might just see it soon! ⬇️😋 #Crumbl
6.38M
158K
5.76K
9mo ago
crumbl
It’s YOUR turn to pick which dreamy dessert lands on our menu! 🍫👀 Inspired by the viral Dubai chocolate bar, we’ve whipped up two delicious desserts… but only ONE will make it to the menu! Cast your vote in the poll below to help choose the winner. ⭐️ Option 1: DUBAI CHOCOLATE BROWNIE A soft, fudgy brownie with a crunchy kataifi and pistachio filling topped with a layer of milk chocolate and drizzled with even more pistachio cream. Option 2: DUBAI CHOCOLATE CHEESECAKE A decadent chocolate cheesecake nestled on a chocolate graham crust, topped with crispy kataifi and creamy pistachio filling, a light drizzle of milk chocolate, and a dollop of whipped cream. Vote for your fave now—you might just see it soon! ⬇️😋 #Crumbl
this is our application to be Grimace’s birthday cake 😈
5.27M
211K
956
8mo ago
crumbl
this is our application to be Grimace’s birthday cake 😈
Spread the word 💌😘🎊 #Crumbl
5.2M
55.9K
1.43K
5mo ago
crumbl
Spread the word 💌😘🎊 #Crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
4.15M
58.3K
808
3mo ago
crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
3.94M
158K
1.96K
8mo ago
crumbl
It’s mystical. It’s magical. It’s yours next week. 🌙🍦 We're celebrating Benson Boone's new album “American Heart" with a dreamy new treat. 💙 Say hello to Moonbeam Ice Cream Cookie! 🌟 A dessert that will have you doing backflips—tag someone who needs to know their listening party treat is on the way 🤩👇 #Crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
3.93M
69.8K
1.89K
3mo ago
crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
3.59M
118K
1.19K
6mo ago
crumbl
Screenshot to see which treat you're destined to find this Customer Pick Day ✨🔮🍰 Try the flavor your community voted for—Customer Pick Day is here! Which dessert do you hope to see at your local Crumbl? 👀 #Crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
3.19M
128K
2.56K
3mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
3.14M
113K
3.73K
8mo ago
crumbl
This menu is mystical, magical 🌙💙 Jun 23–28 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE (NEW) A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🍫 CHOCOLATE CHEESECAKE (NEW) A rich chocolate cheesecake nestled in a cookies & cream crust, topped with silky ganache, chocolate whipped cream, and chocolate curls. 🍋 LEMON CAKE A double layer of tender lemon cake, stacked with lemon curd and lemon cream cheese frosting, then garnished with a fresh lemon slice. 🎉 CONFETTI CAKE COOKIE A sugar cookie mixed with a burst of confetti sprinkles, topped with pink vanilla cream cheese frosting, and a dash of confetti sprinkles. 🧈 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🥜 SNICKERS® PEANUT BUTTER COOKIE Peanut butter cookie loaded with chopped SNICKERS®, crowned with caramel buttercream, SNICKERS® chunks, and a drizzle of smooth milk chocolate. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Our menu is available in Mini sizes all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
3.05M
122K
578
2mo ago
crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
3.04M
95.6K
670
2mo ago
crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
2.9M
116K
1.34K
6mo ago
crumbl
Hold the dots and scroll for a sweet surprise!👆👀 This is not a drill.🚨#Crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
2.78M
36.9K
580
4mo ago
crumbl
You know which dessert I'll be there for first thing Monday morning 👀💚🍫 #Crumbl
A perfect menu is comin' to town! 🦌🛷 Dec 15–20 👇 🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) A jolly green cookie, bursting with holiday cheer, frosted with a tiny heart to bring joy near. Merry and bright, a festive delight, a cookie to make your season just right! 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) Two luscious red velvet cookies sandwiching a swirl of velvety vanilla cream cheese frosting and white chocolate ganache peeking through a star cutout. 🥛 EGGNOG TRES LECHES CAKE A light, fluffy vanilla cake soaked in eggnog-flavored tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🍫 CHOCOLATE CRUMB COOKIE FT. OREO® A warm chocolate cookie mixed with OREO® Cookie pieces, topped with smooth vanilla cream cheese frosting, and sprinkled with more OREO® Cookie pieces. 🥜 PEANUT BUTTER CUP COOKIE FT. REESE’S A classic peanut butter cookie topped with a pool of melted peanut butter chips, drizzled with gooey milk chocolate, and sprinkled with REESE’S Peanut Butter Cups. 🔴 CANDY CANE BROWNIE COOKIE A deliciously rich chocolate candy cane cookie topped with smooth peppermint buttercream, chocolate ganache, and crunchy candy cane pieces. 🍪 MILK CHOCOLATE CHIP COOKIE The classic you can’t go wrong with—thick, soft, and loaded with milk chocolate chips. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
2.74M
90K
4.17K
2mo ago
crumbl
A perfect menu is comin' to town! 🦌🛷 Dec 15–20 👇 🎄 THE COOKIE THAT STOLE CHRISTMAS (NEW) A jolly green cookie, bursting with holiday cheer, frosted with a tiny heart to bring joy near. Merry and bright, a festive delight, a cookie to make your season just right! 🎁 HOLIDAY RED VELVET SANDWICH COOKIE (NEW) Two luscious red velvet cookies sandwiching a swirl of velvety vanilla cream cheese frosting and white chocolate ganache peeking through a star cutout. 🥛 EGGNOG TRES LECHES CAKE A light, fluffy vanilla cake soaked in eggnog-flavored tres leches sauce, topped with whipped cream, and sprinkled with a layer of cinnamon. 🍫 CHOCOLATE CRUMB COOKIE FT. OREO® A warm chocolate cookie mixed with OREO® Cookie pieces, topped with smooth vanilla cream cheese frosting, and sprinkled with more OREO® Cookie pieces. 🥜 PEANUT BUTTER CUP COOKIE FT. REESE’S A classic peanut butter cookie topped with a pool of melted peanut butter chips, drizzled with gooey milk chocolate, and sprinkled with REESE’S Peanut Butter Cups. 🔴 CANDY CANE BROWNIE COOKIE A deliciously rich chocolate candy cane cookie topped with smooth peppermint buttercream, chocolate ganache, and crunchy candy cane pieces. 🍪 MILK CHOCOLATE CHIP COOKIE The classic you can’t go wrong with—thick, soft, and loaded with milk chocolate chips. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
This menu is bananas—B-A-N-A-N-A-S! 🍌🤩 Feb 24–Mar 1 👇 🟤 FRENCH SILK PIE A chilled, creamy chocolate mousse pie laid over a cookies & cream crust and crowned with decorative whipped cream and chocolate curls. 🧈 BUTTER CAKE A warm, gooey butter cake baked with a crunch of sugar crystals, then topped with a delectable buttery glaze and a smooth vanilla bean whipped cream. 🔴 RED VELVET WHITE CHIP A decadent red velvet cookie mixed with creamy white chips. 🍌 BANANA CARAMEL (NEW) A fluffy banana bread cookie topped with a swirl of caramel cream cheese frosting and a drizzle of caramel. 🍓 STRAWBERRY CUPCAKE A vanilla cupcake cookie with a luscious swirl of strawberry cream cheese frosting and a splash of white sprinkles. 🌋 BISCOFF® LAVA COOKIE A gooey mouth-watering cookie stuffed and drizzled with melty Lotus Biscoff® cookie butter spread. 🍪 MILK CHOCOLATE CHIP The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Don’t forget, Minis are now available all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
2.68M
59.1K
3.77K
12mo ago
crumbl
This menu is bananas—B-A-N-A-N-A-S! 🍌🤩 Feb 24–Mar 1 👇 🟤 FRENCH SILK PIE A chilled, creamy chocolate mousse pie laid over a cookies & cream crust and crowned with decorative whipped cream and chocolate curls. 🧈 BUTTER CAKE A warm, gooey butter cake baked with a crunch of sugar crystals, then topped with a delectable buttery glaze and a smooth vanilla bean whipped cream. 🔴 RED VELVET WHITE CHIP A decadent red velvet cookie mixed with creamy white chips. 🍌 BANANA CARAMEL (NEW) A fluffy banana bread cookie topped with a swirl of caramel cream cheese frosting and a drizzle of caramel. 🍓 STRAWBERRY CUPCAKE A vanilla cupcake cookie with a luscious swirl of strawberry cream cheese frosting and a splash of white sprinkles. 🌋 BISCOFF® LAVA COOKIE A gooey mouth-watering cookie stuffed and drizzled with melty Lotus Biscoff® cookie butter spread. 🍪 MILK CHOCOLATE CHIP The classic—you can't go wrong. Thick, soft, and packed with milk chocolate chips. Don’t forget, Minis are now available all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
Birthday Box reveal in 3️⃣… 2️⃣… 1️⃣… Celebrating a birthday? Make it sweeter with a special Birthday Box! 🎁 Available all year long for making sweet moments with your friends and family even better. Save this post for when a party pops up. 💡 #Crumbl
2.68M
33.6K
125
5mo ago
crumbl
Birthday Box reveal in 3️⃣… 2️⃣… 1️⃣… Celebrating a birthday? Make it sweeter with a special Birthday Box! 🎁 Available all year long for making sweet moments with your friends and family even better. Save this post for when a party pops up. 💡 #Crumbl
Say hello to Dessert of the Month—a special treat you can try all month long! 🍪🍰 Mar 3–8👇 🖤 COOKIES & CREAM BROWNIE (HERE ALL MONTH LONG) A dark chocolate brownie packed with cookies & cream pieces and semi-sweet chunks, crowned with white drop buttercream, sprinkled with cookies & cream pieces, and drizzled with chocolate ganache. 🟠 TURTLE CHEESECAKE (NEW) A velvety cheesecake baked on a rich cookies & cream crust, dripping with golden caramel, luscious ganache, and a sprinkle of crunchy pecan pieces. 🍓FROSTED STRAWBERRY FT. POP-TARTS® A buttery cookie packed with strawberry filling, then covered in a pool of melted white drops, crushed Frosted Strawberry Pop-Tarts® toaster pastries, and flaky rainbow sugar. ⚪ CHURRO TOFFEE WHITE CHIP (NEW) A vanilla cookie loaded with toffee and sweet white drops, all dusted in a cozy coat of cinnamon sugar. 🏕️ S'MORES A graham cracker cookie packed with milk chocolate chips then topped with a melty marshmallow, chocolate drizzle, and buttery graham cracker crumbs. 🧑‍🍳 CAKE BATTER A cake batter cookie topped with a swirl of luscious cake batter cream cheese frosting and playful bites of mini cookie cake batter balls. 🍪 SEMI-SWEET CHOCOLATE CHUNK Chocolate chip, but make it chunky—a delicious cookie filled with irresistible semi-sweet chocolate chunks and a sprinkle of flaky sea salt. Don’t forget, Minis are now available all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
2.63M
58.4K
3.83K
11mo ago
crumbl
Say hello to Dessert of the Month—a special treat you can try all month long! 🍪🍰 Mar 3–8👇 🖤 COOKIES & CREAM BROWNIE (HERE ALL MONTH LONG) A dark chocolate brownie packed with cookies & cream pieces and semi-sweet chunks, crowned with white drop buttercream, sprinkled with cookies & cream pieces, and drizzled with chocolate ganache. 🟠 TURTLE CHEESECAKE (NEW) A velvety cheesecake baked on a rich cookies & cream crust, dripping with golden caramel, luscious ganache, and a sprinkle of crunchy pecan pieces. 🍓FROSTED STRAWBERRY FT. POP-TARTS® A buttery cookie packed with strawberry filling, then covered in a pool of melted white drops, crushed Frosted Strawberry Pop-Tarts® toaster pastries, and flaky rainbow sugar. ⚪ CHURRO TOFFEE WHITE CHIP (NEW) A vanilla cookie loaded with toffee and sweet white drops, all dusted in a cozy coat of cinnamon sugar. 🏕️ S'MORES A graham cracker cookie packed with milk chocolate chips then topped with a melty marshmallow, chocolate drizzle, and buttery graham cracker crumbs. 🧑‍🍳 CAKE BATTER A cake batter cookie topped with a swirl of luscious cake batter cream cheese frosting and playful bites of mini cookie cake batter balls. 🍪 SEMI-SWEET CHOCOLATE CHUNK Chocolate chip, but make it chunky—a delicious cookie filled with irresistible semi-sweet chocolate chunks and a sprinkle of flaky sea salt. Don’t forget, Minis are now available all week long! 🍪 Available only in select products while supplies last. ✨ 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
Boone appétit! ✨🍽️ Benson Boone’s Moonbeam Ice Cream Cookie is BACK! 🌙 Oct 6–11 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🥧 BISCOFF® PIE (NEW) A Biscoff®–infused cream cheese pie filling served on a crunchy Biscoff® crust, finished with a pool of smooth Biscoff® spread, dollops of fresh whipped cream, and a crunchy Biscoff® cookie. 🔵 BLUE MONSTER COOKIE FT. CHIPS AHOY!® A cookie popping with brown sugar, semi-sweet chocolate chips, and CHIPS AHOY!® Cookie Pieces, then topped with creamy blue vanilla frosting and a mini CHIPS AHOY!® Cookie. 🌗 BROOKIE COOKIE A semi-sweet chocolate chip cookie and a rich chocolate cookie perfectly baked together. 🔴 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🎡 CHURRO COOKIE A warm cinnamon cookie topped with a swirl of smooth cinnamon buttercream and a dusting of cinnamon sugar. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can’t go wrong. Thick, soft, and packed with milk chocolate chips. 🤫 SECRET MENU Discover the Secret Menu—new every week! Each store serves a unique, locally chosen flavor. Check the Flavor Map in the app to see what’s baking near you. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.
2.58M
70.6K
3.17K
4mo ago
crumbl
Boone appétit! ✨🍽️ Benson Boone’s Moonbeam Ice Cream Cookie is BACK! 🌙 Oct 6–11 👇 🌙 BENSON BOONE’S MOONBEAM ICE CREAM COOKIE A mystical, magical chilled chocolate cookie packed with cookies & cream pieces, crowned with vibrant moonbeam ice cream-inspired lemon, berry, and marshmallow toppings, and finished with a sweet white drizzle and a final sprinkle of cookies & cream. 🥧 BISCOFF® PIE (NEW) A Biscoff®–infused cream cheese pie filling served on a crunchy Biscoff® crust, finished with a pool of smooth Biscoff® spread, dollops of fresh whipped cream, and a crunchy Biscoff® cookie. 🔵 BLUE MONSTER COOKIE FT. CHIPS AHOY!® A cookie popping with brown sugar, semi-sweet chocolate chips, and CHIPS AHOY!® Cookie Pieces, then topped with creamy blue vanilla frosting and a mini CHIPS AHOY!® Cookie. 🌗 BROOKIE COOKIE A semi-sweet chocolate chip cookie and a rich chocolate cookie perfectly baked together. 🔴 RASPBERRY BUTTER CAKE COOKIE A soft butter cake cookie infused with a burst of raspberry, finished with a buttery glaze, silky raspberry topping, and a swirl of creamy white buttercream. 🎡 CHURRO COOKIE A warm cinnamon cookie topped with a swirl of smooth cinnamon buttercream and a dusting of cinnamon sugar. 🍪 MILK CHOCOLATE CHIP COOKIE The classic—you can’t go wrong. Thick, soft, and packed with milk chocolate chips. 🤫 SECRET MENU Discover the Secret Menu—new every week! Each store serves a unique, locally chosen flavor. Check the Flavor Map in the app to see what’s baking near you. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below, and we’ll announce and DM the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl This giveaway is in no way sponsored, endorsed, administered by, or associated with Instagram.

Crumbl (@crumbl) Instagram Stats & Analytics

Crumbl (@crumbl) has 6.38M Instagram followers with a 1.68% engagement rate over the past 12 months. Across 1.52K posts, Crumbl received 11.7M total likes and 379M impressions, averaging 24.2K likes per post. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily.

Crumbl (@crumbl) Instagram Analytics FAQ

How many Instagram followers does Crumbl have?+
Crumbl (@crumbl) has 6.38M Instagram followers as of February 2026.
What is Crumbl's Instagram engagement rate?+
Crumbl's Instagram engagement rate is 1.68% over the last 12 months, based on 1.52K posts.
How many likes does Crumbl get on Instagram?+
Crumbl received 11.7M total likes across 1.52K posts in the last year, averaging 24.2K likes per post.
How many Instagram impressions does Crumbl get?+
Crumbl's Instagram content generated 379M total impressions over the last 12 months.