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followers
6.30M
impressions
543M
likes
11.2M
comments
667K
posts
542
engagement
1.41%
emv
$14.5M
Average per post
1.00M

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You seem pretty sad for a girl with a Crumbl collab 🩷 #Crumbl
10.4M
415K
2.59K
6mo ago
crumbl
You seem pretty sad for a girl with a Crumbl collab 🩷 #Crumbl
Flamin' Lime Crunch Cookie came to turn up the heat 🔥 Who's taking the first bite? #Crumbl
9.04M
61.2K
6.14K
2mo ago
crumbl
Flamin' Lime Crunch Cookie came to turn up the heat 🔥 Who's taking the first bite? #Crumbl
Your inventory just got sweeter! 🍪💎 Crumbl x Minecraft is here with 6 cookies ready for your next delicious adventure. Grab yours now at your local Crumbl location! 🍪 (US + CA only)
8.63M
345K
955
1mo ago
crumbl
Your inventory just got sweeter! 🍪💎 Crumbl x Minecraft is here with 6 cookies ready for your next delicious adventure. Grab yours now at your local Crumbl location! 🍪 (US + CA only)
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
8.42M
186K
1.01K
9mo ago
crumbl
We didn't come to play 😮‍💨🍫 Dubai Chocolate Cookie has entered the chat! A rich brownie cookie layered with crunchy Kataifi and pistachio filling, finished with milk chocolate and a drizzle of pistachio cream... tag a friend who NEEDS to know about our newest cookie 👇 #Crumbl
Crumbl x Minecraft is here! | Crumbl New Recipes Unlocked! CRUMBL X MINECRAFT IS HERE! ⚒️🌳🪵🐑💎 Aug 31–Sep 5 ↓ 💚 WEEKLY ROTATING MENU 💚 🟩 MINECRAFT GRASS BLOCK CAKE (NEW) A square cinnamon vanilla cake coated in chocolate crumb streusel and a cinnamon brown sugar topping, layered with brown cream cheese frosting, topped with a layer of grass-textured frosting, and finished with a Minecraft non-edible topper. 💥 MINECRAFT CREEPER KEY LIME SANDWICH (NEW) A square lime cookie, sandwiching a layer of lime frosting, and coated in green sprinkles, then finished with a Minecraft creeper non-edible topper. 🟪 MINECRAFT COOKIES & CREAM SANDWICH (NEW) A square chocolate cookies & cream cookie, sandwiching a purple marshmallow mousse, loaded with brownie pieces and more cookies & cream pieces, and finished with a Minecraft enderman non-edible topper. 🐔 MINECRAFT COOKIE BUTTER COOKIE (NEW) A square marbled spiced cookie butter cookie, topped with melted cookie butter, then cinnamon vanilla and cookie butter frostings, finished with cookie butter crumbs and a Minecraft chicken non-edible topper. 🐽 MINECRAFT CHERRY BLOSSOM COOKIE (NEW) A square pink cookie mixed with maraschino cherries, topped with a cherry cream cheese frosting mixed with maraschino cherry purée, sprinkled with cookie crumbs, and finished with Minecraft pig non-edible topper. 🐝 MINECRAFT LEMON POPPY SEED COOKIE (NEW) A square lemon poppy seed cookie topped with lemon curd and lemon buttercream and finished with a Minecraft bee non-edible topper. 🩷 CLASSICS MENU 🩷 🍪 CHOCOLATE CHIP COOKIE A classic warm brown sugar cookie loaded with melty milk chocolate chips and rich semi-sweet chocolate chunks. 🍭 PINK SUGAR COOKIE A classic almond sugar cookie topped with a silky pink swoop of real almond frosting. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, comment which dessert you're most excited to try below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl #CrumblMinecraft
6.21M
296K
4.53K
1mo ago
crumbl
Crumbl x Minecraft is here! | Crumbl New Recipes Unlocked! CRUMBL X MINECRAFT IS HERE! ⚒️🌳🪵🐑💎 Aug 31–Sep 5 ↓ 💚 WEEKLY ROTATING MENU 💚 🟩 MINECRAFT GRASS BLOCK CAKE (NEW) A square cinnamon vanilla cake coated in chocolate crumb streusel and a cinnamon brown sugar topping, layered with brown cream cheese frosting, topped with a layer of grass-textured frosting, and finished with a Minecraft non-edible topper. 💥 MINECRAFT CREEPER KEY LIME SANDWICH (NEW) A square lime cookie, sandwiching a layer of lime frosting, and coated in green sprinkles, then finished with a Minecraft creeper non-edible topper. 🟪 MINECRAFT COOKIES & CREAM SANDWICH (NEW) A square chocolate cookies & cream cookie, sandwiching a purple marshmallow mousse, loaded with brownie pieces and more cookies & cream pieces, and finished with a Minecraft enderman non-edible topper. 🐔 MINECRAFT COOKIE BUTTER COOKIE (NEW) A square marbled spiced cookie butter cookie, topped with melted cookie butter, then cinnamon vanilla and cookie butter frostings, finished with cookie butter crumbs and a Minecraft chicken non-edible topper. 🐽 MINECRAFT CHERRY BLOSSOM COOKIE (NEW) A square pink cookie mixed with maraschino cherries, topped with a cherry cream cheese frosting mixed with maraschino cherry purée, sprinkled with cookie crumbs, and finished with Minecraft pig non-edible topper. 🐝 MINECRAFT LEMON POPPY SEED COOKIE (NEW) A square lemon poppy seed cookie topped with lemon curd and lemon buttercream and finished with a Minecraft bee non-edible topper. 🩷 CLASSICS MENU 🩷 🍪 CHOCOLATE CHIP COOKIE A classic warm brown sugar cookie loaded with melty milk chocolate chips and rich semi-sweet chocolate chunks. 🍭 PINK SUGAR COOKIE A classic almond sugar cookie topped with a silky pink swoop of real almond frosting. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, comment which dessert you're most excited to try below, and we’ll notify the winners from Crumbl’s verified Instagram account tomorrow at 10 am MT. #Crumbl #CrumblMinecraft
They understood the assignment 😭🍪 #cookie #crumbl #cookielover
5.28M
92.3K
126
6mo ago
crumbl
They understood the assignment 😭🍪 #cookie #crumbl #cookielover
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
4.42M
173K
221
8mo ago
crumbl
How many did you get? 🤔🍪 #cookie #cookielover #crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
4.18M
58.8K
805
11mo ago
crumbl
Dubai Chocolate Cheesecake, the dessert you are 🍫🍫🍫 Your favorite viral flavor gets the cheesecake treatment this week! Decadent chocolate cheesecake, crispy Karaifi and pistachio filling, pistachio cream—it's one you don't want to miss. Don't be shy, tag a friend who needs a bite 😌💚 #Crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
3.96M
69.9K
1.90K
11mo ago
crumbl
Everyone Could Use a Cookie A statement from Jason McGowan, our CEO. 🖤 We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter. Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store.Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible. #Crumbl
So close to free Crumbl 😭🍪 #cookie #cookielover #crumbl
3.63M
26.4K
115
6mo ago
crumbl
So close to free Crumbl 😭🍪 #cookie #cookielover #crumbl
Who wore it better? 👀💗 #Crumbl
3.59M
144K
539
7mo ago
crumbl
Who wore it better? 👀💗 #Crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
3.42M
120K
767
10mo ago
crumbl
6-7? BET 🙌 Buy 6, get the 7th FREE. Today in-store only! 🍪 #Crumbl Valid in-store only Dec 4. Limit one free item per Large 6-Pack. Any item qualifies. While supplies last.
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
3.17M
127K
2.54K
11mo ago
crumbl
Everyone could use a cookie. 🍪🫶 Come by Crumbl and get a free cookie today! In-store only on Nov 6, while supplies last. Limit one Crumbl Thins set per person. No purchase required.
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
3.05M
10.8K
436
8mo ago
crumbl
Yellow Cake 🤝 Chocolate Frosting Name a better duo. We'll wait. Who's trying our NEW cake this week? 🍰🍫 #Crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
3.02M
121K
568
10mo ago
crumbl
Chat, you've got hours left to celebrate National Cookie Day ⏰🍪 Buy 6, get your 7th FREE ends tonight! In-store only! Which treat are you claiming as your free pick? #Crumbl Valid in-store only Dec 4. Limit one free item per 6-Pack. Any item qualifies. While supplies last.
An entire OREO® in the middle? Say less ✋ Who's trying Brookies & Cream Cookie ft. OREO®? #Crumbl
2.97M
119K
431
7mo ago
crumbl
An entire OREO® in the middle? Say less ✋ Who's trying Brookies & Cream Cookie ft. OREO®? #Crumbl
I don't make the rules 😌💌 #Crumbl
2.81M
20.5K
150
6mo ago
crumbl
I don't make the rules 😌💌 #Crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl
2.80M
54.4K
667
9mo ago
crumbl
Dubai Biscoff® Brownie did not come to play 🍫🔥 Crunchy kataifi, Biscoff® filling, and a melty Biscoff® drizzle to finish. Say less. 😍 Out of 10… don’t hold back 👇 #Crumbl
Ma’am, this is a Crumbl 😭🍪 #crumbl #cookie #cookielover
2.77M
32.4K
108
7mo ago
crumbl
Ma’am, this is a Crumbl 😭🍪 #crumbl #cookie #cookielover
Big fan of this week's menu. 👀🍪 Fan Favorites week is here! 💗 July 6–11 ↓ ✨ MARBLED STUFFED CHEESECAKE COOKIE (NEW) A marbled cookie made with brownie and vanilla cream cheese dough, stuffed with creamy cheesecake filling. 🟠 BISCOFF® SKILLET COOKIE A lightly spiced Biscoff® cookie topped with fluffy mousse, finished with crunchy Biscoff® pieces and a drizzle of melty Biscoff®. 🎊 BIRTHDAY CAKE COOKIE FT. OREO® A thick cookie made with OREO® Cookie pieces, covered in cake batter cream cheese frosting and topped with more OREO® Cookie pieces and rainbow sprinkles. 🍫 CARAMEL SHORTBREAD COOKIE FT. TWIX® A shortbread-inspired cookie filled with TWIX® pieces, then topped with a gooey layer of caramel, chilly milk chocolate, and crunchy chopped TWIX® pieces. 🍓 STRAWBERRY ICE CREAM BAR COOKIE A chilled cookie packed with strawberry and vanilla, layered with whipped white drop buttercream, and topped with a strawberry and vanilla streusel crunch. 🧁 SNICKERDOODLE CUPCAKE COOKIE A warm cinnamon sugar cookie topped with cream cheese frosting and an extra dash of cinnamon sugar. 🍓 CHOCOLATE STRAWBERRY CUP (ENCORE) Layers of smooth premium milk chocolate and fresh strawberries. 🍓 DUBAI-STYLE CHOCOLATE STRAWBERRY CUP (ENCORE) Layers of smooth milk chocolate, pistachio cream, crunchy toasted Kataifi pieces, and fresh strawberries. 🩷 CLASSICS MENU 🩷 🍪 CHOCOLATE CHIP COOKIE A classic warm brown sugar cookie loaded with melty milk chocolate chips and rich semi-sweet chocolate chunks. 🍭 PINK SUGAR COOKIE A classic almond sugar cookie topped with a silky pink swoop of real almond frosting. 🟤 BROWNIE BATTER COOKIE A classic chocolate cookie packed with gooey semi-sweet chocolate chips and topped with delectable brownie batter. 🏕️ S’MORES COOKIE A classic graham cracker cookie packed with milk chocolate chips then topped with a melty marshmallow, chocolate drizzle, and buttery graham cracker crumbs. THINS: 🍫 S'MORES COOKIE THINS Two thin, chewy, buttery graham cookies baked with a melty marshmallow and topped with milk chocolate drizzle. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below. #Crumbl
2.75M
28.7K
2.35K
3mo ago
crumbl
Big fan of this week's menu. 👀🍪 Fan Favorites week is here! 💗 July 6–11 ↓ ✨ MARBLED STUFFED CHEESECAKE COOKIE (NEW) A marbled cookie made with brownie and vanilla cream cheese dough, stuffed with creamy cheesecake filling. 🟠 BISCOFF® SKILLET COOKIE A lightly spiced Biscoff® cookie topped with fluffy mousse, finished with crunchy Biscoff® pieces and a drizzle of melty Biscoff®. 🎊 BIRTHDAY CAKE COOKIE FT. OREO® A thick cookie made with OREO® Cookie pieces, covered in cake batter cream cheese frosting and topped with more OREO® Cookie pieces and rainbow sprinkles. 🍫 CARAMEL SHORTBREAD COOKIE FT. TWIX® A shortbread-inspired cookie filled with TWIX® pieces, then topped with a gooey layer of caramel, chilly milk chocolate, and crunchy chopped TWIX® pieces. 🍓 STRAWBERRY ICE CREAM BAR COOKIE A chilled cookie packed with strawberry and vanilla, layered with whipped white drop buttercream, and topped with a strawberry and vanilla streusel crunch. 🧁 SNICKERDOODLE CUPCAKE COOKIE A warm cinnamon sugar cookie topped with cream cheese frosting and an extra dash of cinnamon sugar. 🍓 CHOCOLATE STRAWBERRY CUP (ENCORE) Layers of smooth premium milk chocolate and fresh strawberries. 🍓 DUBAI-STYLE CHOCOLATE STRAWBERRY CUP (ENCORE) Layers of smooth milk chocolate, pistachio cream, crunchy toasted Kataifi pieces, and fresh strawberries. 🩷 CLASSICS MENU 🩷 🍪 CHOCOLATE CHIP COOKIE A classic warm brown sugar cookie loaded with melty milk chocolate chips and rich semi-sweet chocolate chunks. 🍭 PINK SUGAR COOKIE A classic almond sugar cookie topped with a silky pink swoop of real almond frosting. 🟤 BROWNIE BATTER COOKIE A classic chocolate cookie packed with gooey semi-sweet chocolate chips and topped with delectable brownie batter. 🏕️ S’MORES COOKIE A classic graham cracker cookie packed with milk chocolate chips then topped with a melty marshmallow, chocolate drizzle, and buttery graham cracker crumbs. THINS: 🍫 S'MORES COOKIE THINS Two thin, chewy, buttery graham cookies baked with a melty marshmallow and topped with milk chocolate drizzle. 🚨 GIVEAWAY! We are giving away a 4-Pack to 4 WINNERS! To enter, tag 3 friends below. #Crumbl

Crumbl (@crumbl) Instagram Stats & Analytics

Crumbl (@crumbl) has 6.30M Instagram followers with a 1.41% engagement rate over the past 12 months. Across 542 posts, Crumbl received 11.2M total likes and 543M impressions, averaging 20.6K likes per post. This page tracks Crumbl's performance metrics, top content, and engagement trends — updated daily. To benchmark @crumbl against other accounts, use Socialpruf's Instagram competitor analysis tool.

Crumbl (@crumbl) Instagram Analytics FAQ

How many Instagram followers does Crumbl have?+
Crumbl (@crumbl) has 6.30M Instagram followers as of October 2026.
What is Crumbl's Instagram engagement rate?+
Crumbl's Instagram engagement rate is 1.41% over the last 12 months, based on 542 posts.
How many likes does Crumbl get on Instagram?+
Crumbl received 11.2M total likes across 542 posts in the last 12 months, averaging 20.6K likes per post.
How many Instagram impressions does Crumbl get?+
Crumbl's Instagram content generated 543M total impressions over the last 12 months.
Can I compare Crumbl with other Instagram accounts?+
Yes. Add @crumbl to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.