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followers
274K
impressions
206M
likes
5.78M
comments
96.2K
posts
297
engagement
2.45%
emv
$5.68M
Average per post
692K
Key Metrics
Impressions
monthly
Distributions
Content
25.7M
1.21M
9.00K
4w ago
michelobultra
Estábamos haciendo el check in y justo llegaron las @michelobultra.
We were all just trying to check in. Then the @michelobultra arrived.
#playforULTRAs #FIFAWorldCup
23.7M
1.05M
9.11K
12mo ago
michelobultra
Mañana arranca un torneo con mucho en juego, donde vale la pena jugar por algo Superior. @MichelobUltra @fifaclubworldcup
There’s a lot on the line starting tomorrow. The tournament where Superior Is Worth Playing For. @MichelobUltra @fifaclubworldcup
13.0M
724K
5.01K
6mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante.
The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player
of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
12.0M
481K
1.56K
4w ago
michelobultra
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯
Watch THE SUPERIOR MATCH by
@michelobultra 🔥🍿
9.45M
378K
2.48K
2w ago
michelobultra
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante.
The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
8.59M
2.11K
40
4mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
7.56M
1.32K
11
6d ago
michelobultra
Déjà vu. @nyknicks and @spurs are back in the NBA Finals, 27 years later.
If you were there in ‘99, we want to help you run it back. DM a pic of your ‘99 ticket stub for a chance to win tickets to the 2026 NBA Finals.
6.31M
2.26K
41
9mo ago
michelobultra
In honor of the Ryder Cup countdown, @Hypebeast and ULTRA are dropping a collaborative @Hypegolf apparel capsule inspired by vintage team kits.
Get the laid-back, elevated essentials at the Hypegolf Clubhouse at 147 Grand St. in NYC today through September 28th. AND enter for a chance to win this exclusive merch through #ULTRAGreenside via link in bio.
5.35M
2.66K
48
3mo ago
michelobultra
Lighting the lamp in a BIG way for @usahockey. #OlympicPartner
4.71M
189K
241
11mo ago
michelobultra
@LeoMessi may be out of the tournament, but his legacy inspires those still in it.
#SuperiorIsWorthPlayingFor #LeoMessi #FIFACWC
3.91M
157K
63
11mo ago
michelobultra
We may make the rules, but we’re not there to see if you send it to them.
#SuperiorIsWorthPlayingFor #FIFACWC
3.37M
26.3K
235
6mo ago
michelobultra
The Miracle rises again in Lake Placid.
Step inside the arena where belief became history—now reborn as a fully immersive experience at @LPOlympicCenter.
Link in bio to claim your place.
3.25M
122K
1.13K
11mo ago
michelobultra
Who said the FIFA Club World Cup™️ isn't for amateurs?
#SuperiorisWorthPlayingFor #FIFACWC #CityMeansEverything
3.17M
559
13
7mo ago
michelobultra
There are a lot of moments worth playing for. But the smoothest ones are served ice cold.
Cheers to the 2025-26 NBA season.
2.86M
36.8K
126
2mo ago
michelobultra
Inspired by the @ussoccer jersey. Built for the fans.
Introducing the Michelob ULTRA U.S. Soccer Jersey Pack.
Superior is Brewed Here ⚽🇺🇲
2.56M
43.1K
5.32K
4w ago
michelobultra
These legends are headed to the FIFA World Cup 26™️. Want to be there too? Drop #ULTRA and #Sweepstakes in the comments for your shot at tickets.
2.55M
56.6K
351
4mo ago
michelobultra
Tag your friend who needs a ski lesson from the Superior Instructor.
#PlayForULTRA #SuperBowlLX #skiing #LewisPullman #KurtRussell @ChloeKim @TJOshie7 @TeamUSA @USAHockey @matthew_tkachuk @bradytkachuk
2.50M
5.17K
55
2mo ago
michelobultra
Brackets 🤝 soccer.
Enter the ULTRA Summer of Soccer challenge for a chance to win tickets to the group stage. Visit the link in our bio to enter.
2.45M
990
52
7mo ago
michelobultra
#TeamULTRA runs this city.
The @NYCMarathon was one for the record books. Who cheered us on?
2.39M
3.99K
38
2mo ago
michelobultra
The @ussoccer crest is more than a national symbol. It now gives you the chance to watch the U.S. team play.
Scan the U.S. Soccer logo and you could win tickets to the FIFA World Cup 26™️.
Visit michelobultrapartofthegame.com in our link in bio to scan the crest and enter to win.
Michelob ULTRA (@michelobultra) Instagram Stats & Analytics
Michelob ULTRA (@michelobultra) has 274K Instagram followers with a 2.45% engagement rate over the past 12 months. Across 297 posts, Michelob ULTRA received 5.78M total likes and 154M impressions, averaging 19.5K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.
Michelob ULTRA (@michelobultra) Instagram Analytics FAQ
How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 274K Instagram followers as of June 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 2.45% over the last 12 months, based on 297 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 5.78M total likes across 297 posts in the last 12 months, averaging 19.5K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 154M total impressions over the last 12 months.