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followers
327K
impressions
589M
likes
15.4M
comments
145K
posts
480
engagement
1.69%
emv
$15.8M
Average per post
1.23M

Key Metrics

Distributions

Top Content

Las finales crean leyendas. Hoy nació una más. Ferran Torres recibió el trofeo al Superior Player of the Match de manos de @shakira. 👏🇪🇸 Finals create legends. Today, a new one was born. Ferran Torres received the Superior Player of the Match trophy from @shakira. 👏🇪🇸 #FIFAWordCup #MichelobULTRA #SuperiorPOTM
58.9M
2.36M
2.41K
2w ago
michelobultra
Las finales crean leyendas. Hoy nació una más. Ferran Torres recibió el trofeo al Superior Player of the Match de manos de @shakira. 👏🇪🇸 Finals create legends. Today, a new one was born. Ferran Torres received the Superior Player of the Match trophy from @shakira. 👏🇪🇸 #FIFAWordCup #MichelobULTRA #SuperiorPOTM
Estábamos haciendo el check in y justo llegaron las @michelobultra. We were all just trying to check in. Then the @michelobultra arrived. #playforULTRAs #FIFAWorldCup
43.3M
1.50M
10.4K
2mo ago
michelobultra
Estábamos haciendo el check in y justo llegaron las @michelobultra. We were all just trying to check in. Then the @michelobultra arrived. #playforULTRAs #FIFAWorldCup
In 1994, they stood pitchside, but never got to watch a single match.​ Thirty-two years later, we changed that.​ @usmnt @ussoccer
24.8M
63.4K
357
1mo ago
michelobultra
In 1994, they stood pitchside, but never got to watch a single match.​ Thirty-two years later, we changed that.​ @usmnt @ussoccer
The moment asks. He always answers. @leomessi leads Argentina to another FIFA World Cup 2026™ Final. #SuperiorPOTM
24.6M
165K
1.73K
3w ago
michelobultra
The moment asks. He always answers. @leomessi leads Argentina to another FIFA World Cup 2026™ Final. #SuperiorPOTM
20 years. Six FIFA World Cups™. A legacy that lives on. Gracias, @leomessi​ 20 años. Seis Copas Mundiales de la FIFA™. Un legado que vivirá para siempre. Gracias, Leo.​
18.9M
214K
2.23K
2w ago
michelobultra
20 years. Six FIFA World Cups™. A legacy that lives on. Gracias, @leomessi​ 20 años. Seis Copas Mundiales de la FIFA™. Un legado que vivirá para siempre. Gracias, Leo.​
🚣🚣🚣 @erling gets his third Superior Player of The Match of the tournament and leads Norway into the Quarter Finals.
15.0M
600K
366
1mo ago
michelobultra
🚣🚣🚣 @erling gets his third Superior Player of The Match of the tournament and leads Norway into the Quarter Finals.
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐ #FIFAWorldCup #MichelobULTRA
14.3M
574K
654
1mo ago
michelobultra
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐ #FIFAWorldCup #MichelobULTRA
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante. The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
13.4M
753K
5.13K
8mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante. The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯 Watch THE SUPERIOR MATCH by @michelobultra 🔥🍿
12.0M
480K
1.55K
2mo ago
michelobultra
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯 Watch THE SUPERIOR MATCH by @michelobultra 🔥🍿
After six FIFA World Cup™ appearances, we need a new word for him.
11.8M
473K
623
1mo ago
michelobultra
After six FIFA World Cup™ appearances, we need a new word for him.
A dream comes true for @pedroporro29_ as he takes home Superior Player of the Match and sends Spain to the FIFA World Cup™ Final. #SuperiorPOTM
10.9M
109K
375
3w ago
michelobultra
A dream comes true for @pedroporro29_ as he takes home Superior Player of the Match and sends Spain to the FIFA World Cup™ Final. #SuperiorPOTM
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante. The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
10.9M
434K
2.77K
2mo ago
michelobultra
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante. The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
No questions asked. @judebellingham was the difference maker. Cheers to the x3 Superior Player of the Match
10.6M
213K
644
4w ago
michelobultra
No questions asked. @judebellingham was the difference maker. Cheers to the x3 Superior Player of the Match
Another chance to witness the greatness that is @leomessi.
10.1M
79.2K
881
4w ago
michelobultra
Another chance to witness the greatness that is @leomessi.
The biggest matches of the tournament 🤝 the ultimate place to watch them.​ Join us at Michelob ULTRA Pitchside Club at NYC’s The Standard, High Line for the FIFA World Cup 26™ Semifinals and Final, featuring special guests, cold beer, and matchday energy all week long.
9.86M
699
12
1mo ago
michelobultra
The biggest matches of the tournament 🤝 the ultimate place to watch them.​ Join us at Michelob ULTRA Pitchside Club at NYC’s The Standard, High Line for the FIFA World Cup 26™ Semifinals and Final, featuring special guests, cold beer, and matchday energy all week long.
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends. Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra​
9.10M
45.0K
8.38K
1mo ago
michelobultra
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends. Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra​
@miseleccionmx is headed to Round 16 on full throttle. ​ @miseleccionmx pisa los octavos de final a toda velocidad.
8.74M
350K
175
1mo ago
michelobultra
@miseleccionmx is headed to Round 16 on full throttle. ​ @miseleccionmx pisa los octavos de final a toda velocidad.
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
8.59M
2.10K
40
6mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
@julianquinones33 helps El Tri advance to the Round of 16 and earns Superior Player of the Match. #SuperiorPOTM ​ @julianquinones33 ayuda El Tri a avanzar a los octavos de final y se lleva el trofeo de Superior Player of the Match. #SuperiorPOTM
8.25M
330K
373
1mo ago
michelobultra
@julianquinones33 helps El Tri advance to the Round of 16 and earns Superior Player of the Match. #SuperiorPOTM ​ @julianquinones33 ayuda El Tri a avanzar a los octavos de final y se lleva el trofeo de Superior Player of the Match. #SuperiorPOTM
Comment #ULTRA and #SWEEPSTAKES for your shot at FIFA World Cup 26™ tickets.​ Comenta #ULTRA y #SWEEPSTAKES para tener la oportunidad de ganar entradas para la FIFA World Cup 26™.
7.93M
4.03K
5.21K
1mo ago
michelobultra
Comment #ULTRA and #SWEEPSTAKES for your shot at FIFA World Cup 26™ tickets.​ Comenta #ULTRA y #SWEEPSTAKES para tener la oportunidad de ganar entradas para la FIFA World Cup 26™.

Michelob ULTRA (@michelobultra) Instagram Stats & Analytics

Michelob ULTRA (@michelobultra) has 327K Instagram followers with a 1.69% engagement rate over the past 12 months. Across 480 posts, Michelob ULTRA received 15.4M total likes and 350M impressions, averaging 32.1K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.

Michelob ULTRA (@michelobultra) Instagram Analytics FAQ

How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 327K Instagram followers as of August 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 1.69% over the last 12 months, based on 480 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 15.4M total likes across 480 posts in the last 12 months, averaging 32.1K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 350M total impressions over the last 12 months.