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followers
324K
impressions
527M
likes
13.5M
comments
142K
posts
477
engagement
1.69%
emv
$14.1M
Average per post
1.11M
Key Metrics
Impressions
monthly
Distributions
Content
42.7M
1.48M
10.3K
2mo ago
michelobultra
Estábamos haciendo el check in y justo llegaron las @michelobultra.
We were all just trying to check in. Then the @michelobultra arrived.
#playforULTRAs #FIFAWorldCup
24.8M
63.4K
357
2w ago
michelobultra
In 1994, they stood pitchside, but never got to watch a single match.
Thirty-two years later, we changed that.
@usmnt @ussoccer
24.6M
165K
1.74K
4d ago
michelobultra
The moment asks. He always answers. @leomessi leads Argentina to another FIFA World Cup 2026™ Final. #SuperiorPOTM
24.0M
962K
1.07K
5h ago
michelobultra
Las finales crean leyendas. Hoy nació una más. Ferran Torres recibió el trofeo al Superior Player of the Match de manos de @shakira. 👏🇪🇸
Finals create legends. Today, a new one was born. Ferran Torres received the Superior Player of the Match trophy from @shakira. 👏🇪🇸
#FIFAWordCup #MichelobULTRA #SuperiorPOTM
15.0M
600K
366
2w ago
michelobultra
🚣🚣🚣 @erling gets his third Superior Player of The Match of the tournament and leads Norway into the Quarter Finals.
14.4M
574K
654
1mo ago
michelobultra
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐
#FIFAWorldCup #MichelobULTRA
13.3M
747K
5.11K
7mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante.
The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player
of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
12.0M
480K
1.55K
2mo ago
michelobultra
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯
Watch THE SUPERIOR MATCH by
@michelobultra 🔥🍿
11.8M
473K
623
3w ago
michelobultra
After six FIFA World Cup™ appearances, we need a new word for him.
10.9M
109K
375
5d ago
michelobultra
A dream comes true for @pedroporro29_ as he takes home Superior Player of the Match and sends Spain to the FIFA World Cup™ Final. #SuperiorPOTM
10.6M
425K
2.74K
1mo ago
michelobultra
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante.
The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
10.6M
213K
649
1w ago
michelobultra
No questions asked. @judebellingham was the difference maker. Cheers to the x3 Superior Player of the Match
10.1M
79.1K
883
1w ago
michelobultra
Another chance to witness the greatness that is @leomessi.
9.86M
695
12
2w ago
michelobultra
The biggest matches of the tournament 🤝 the ultimate place to watch them.
Join us at Michelob ULTRA Pitchside Club at NYC’s The Standard, High Line for the FIFA World Cup 26™ Semifinals and Final, featuring special guests, cold beer, and matchday energy all week long.
9.10M
45.0K
8.39K
1mo ago
michelobultra
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends.
Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra
8.75M
350K
175
2w ago
michelobultra
@miseleccionmx is headed to Round 16 on full throttle.
@miseleccionmx pisa los octavos de final a toda velocidad.
8.59M
2.10K
40
6mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
8.25M
330K
373
2w ago
michelobultra
@julianquinones33 helps El Tri advance to the Round of 16 and earns Superior Player of the Match. #SuperiorPOTM
@julianquinones33 ayuda El Tri a avanzar a los octavos de final y se lleva el trofeo de Superior Player of the Match. #SuperiorPOTM
7.93M
4.05K
5.21K
3w ago
michelobultra
Comment #ULTRA and #SWEEPSTAKES for your shot at FIFA World Cup 26™ tickets.
Comenta #ULTRA y #SWEEPSTAKES para tener la oportunidad de ganar entradas para la FIFA World Cup 26™.
7.90M
316K
1.45K
1w ago
michelobultra
@leomessi gives Argentina a lifeline and earns his 4th Superior Player of the Match trophy of the tournament. #SuperiorPOTM
@leomessi le da un salvavidas a Argentina y se adjudica su cuarto trofeo al Mejor Jugador del Partido del torneo. #SuperiorPOTM
Michelob ULTRA (@michelobultra) Instagram Stats & Analytics
Michelob ULTRA (@michelobultra) has 324K Instagram followers with a 1.69% engagement rate over the past 12 months. Across 477 posts, Michelob ULTRA received 13.5M total likes and 328M impressions, averaging 28.2K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.
Michelob ULTRA (@michelobultra) Instagram Analytics FAQ
How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 324K Instagram followers as of July 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 1.69% over the last 12 months, based on 477 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 13.5M total likes across 477 posts in the last 12 months, averaging 28.2K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 328M total impressions over the last 12 months.