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followers
338K
impressions
670M
likes
19.0M
comments
252K
posts
484
engagement
2.23%
emv
$18.5M
Average per post
1.39M

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20 years. Six FIFA World Cups™. A legacy that lives on. Gracias, @leomessi​ 20 años. Seis Copas Mundiales de la FIFA™. Un legado que vivirá para siempre. Gracias, Leo.​
61.3M
240K
2.46K
2mo ago
michelobultra
20 years. Six FIFA World Cups™. A legacy that lives on. Gracias, @leomessi​ 20 años. Seis Copas Mundiales de la FIFA™. Un legado que vivirá para siempre. Gracias, Leo.​
Las finales crean leyendas. Hoy nació una más. Ferran Torres recibió el trofeo al Superior Player of the Match de manos de @shakira. 👏🇪🇸 Finals create legends. Today, a new one was born. Ferran Torres received the Superior Player of the Match trophy from @shakira. 👏🇪🇸 #FIFAWordCup #MichelobULTRA #SuperiorPOTM
58.9M
2.35M
2.40K
2mo ago
michelobultra
Las finales crean leyendas. Hoy nació una más. Ferran Torres recibió el trofeo al Superior Player of the Match de manos de @shakira. 👏🇪🇸 Finals create legends. Today, a new one was born. Ferran Torres received the Superior Player of the Match trophy from @shakira. 👏🇪🇸 #FIFAWordCup #MichelobULTRA #SuperiorPOTM
Más de 20 años. Seis Copas Mundiales de la FIFA™. Incontables recuerdos. Gracias a todos por acompañarme en cada paso del camino. @MichelobULTRA   More than 20 years. Six FIFA World Cups™. Countless memories. Thank you all for being there every step of the way. @MichelobULTRA
45.7M
3.31M
108K
2w ago
michelobultra
Más de 20 años. Seis Copas Mundiales de la FIFA™. Incontables recuerdos. Gracias a todos por acompañarme en cada paso del camino. @MichelobULTRA   More than 20 years. Six FIFA World Cups™. Countless memories. Thank you all for being there every step of the way. @MichelobULTRA
Estábamos haciendo el check in y justo llegaron las @michelobultra. We were all just trying to check in. Then the @michelobultra arrived. #playforULTRAs #FIFAWorldCup
43.4M
1.51M
10.4K
4mo ago
michelobultra
Estábamos haciendo el check in y justo llegaron las @michelobultra. We were all just trying to check in. Then the @michelobultra arrived. #playforULTRAs #FIFAWorldCup
In 1994, they stood pitchside, but never got to watch a single match.​ Thirty-two years later, we changed that.​ @usmnt @ussoccer
24.8M
63.3K
354
2mo ago
michelobultra
In 1994, they stood pitchside, but never got to watch a single match.​ Thirty-two years later, we changed that.​ @usmnt @ussoccer
The moment asks. He always answers. @leomessi leads Argentina to another FIFA World Cup 2026™ Final. #SuperiorPOTM
24.6M
165K
1.71K
2mo ago
michelobultra
The moment asks. He always answers. @leomessi leads Argentina to another FIFA World Cup 2026™ Final. #SuperiorPOTM
🚣🚣🚣 @erling gets his third Superior Player of The Match of the tournament and leads Norway into the Quarter Finals.
15.0M
600K
365
2mo ago
michelobultra
🚣🚣🚣 @erling gets his third Superior Player of The Match of the tournament and leads Norway into the Quarter Finals.
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐ #FIFAWorldCup #MichelobULTRA
14.3M
573K
653
3mo ago
michelobultra
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐ #FIFAWorldCup #MichelobULTRA
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante. The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
13.5M
758K
5.14K
9mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante. The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯 Watch THE SUPERIOR MATCH by @michelobultra 🔥🍿
12.0M
480K
1.55K
4mo ago
michelobultra
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯 Watch THE SUPERIOR MATCH by @michelobultra 🔥🍿
After six FIFA World Cup™ appearances, we need a new word for him.
11.8M
473K
619
2mo ago
michelobultra
After six FIFA World Cup™ appearances, we need a new word for him.
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante. The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
11.0M
441K
2.78K
4mo ago
michelobultra
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante. The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
A dream comes true for @pedroporro29_ as he takes home Superior Player of the Match and sends Spain to the FIFA World Cup™ Final. #SuperiorPOTM
10.9M
109K
366
2mo ago
michelobultra
A dream comes true for @pedroporro29_ as he takes home Superior Player of the Match and sends Spain to the FIFA World Cup™ Final. #SuperiorPOTM
No questions asked. @judebellingham was the difference maker. Cheers to the x3 Superior Player of the Match
10.6M
213K
638
2mo ago
michelobultra
No questions asked. @judebellingham was the difference maker. Cheers to the x3 Superior Player of the Match
Another chance to witness the greatness that is @leomessi.
10.0M
79.3K
861
2mo ago
michelobultra
Another chance to witness the greatness that is @leomessi.
The biggest matches of the tournament 🤝 the ultimate place to watch them.​ Join us at Michelob ULTRA Pitchside Club at NYC’s The Standard, High Line for the FIFA World Cup 26™ Semifinals and Final, featuring special guests, cold beer, and matchday energy all week long.
9.86M
700
11
2mo ago
michelobultra
The biggest matches of the tournament 🤝 the ultimate place to watch them.​ Join us at Michelob ULTRA Pitchside Club at NYC’s The Standard, High Line for the FIFA World Cup 26™ Semifinals and Final, featuring special guests, cold beer, and matchday energy all week long.
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends. Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra​
9.10M
45.0K
8.36K
3mo ago
michelobultra
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends. Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra​
@miseleccionmx is headed to Round 16 on full throttle. ​ @miseleccionmx pisa los octavos de final a toda velocidad.
8.74M
349K
175
2mo ago
michelobultra
@miseleccionmx is headed to Round 16 on full throttle. ​ @miseleccionmx pisa los octavos de final a toda velocidad.
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
8.58M
2.09K
35
8mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
@julianquinones33 helps El Tri advance to the Round of 16 and earns Superior Player of the Match. #SuperiorPOTM ​ @julianquinones33 ayuda El Tri a avanzar a los octavos de final y se lleva el trofeo de Superior Player of the Match. #SuperiorPOTM
8.25M
330K
372
2mo ago
michelobultra
@julianquinones33 helps El Tri advance to the Round of 16 and earns Superior Player of the Match. #SuperiorPOTM ​ @julianquinones33 ayuda El Tri a avanzar a los octavos de final y se lleva el trofeo de Superior Player of the Match. #SuperiorPOTM

Michelob ULTRA (@michelobultra) Instagram Stats & Analytics

Michelob ULTRA (@michelobultra) has 338K Instagram followers with a 2.23% engagement rate over the past 12 months. Across 484 posts, Michelob ULTRA received 19.0M total likes and 431M impressions, averaging 39.3K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.

Michelob ULTRA (@michelobultra) Instagram Analytics FAQ

How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 338K Instagram followers as of September 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 2.23% over the last 12 months, based on 484 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 19.0M total likes across 484 posts in the last 12 months, averaging 39.3K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 431M total impressions over the last 12 months.