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followers
307K
impressions
300M
likes
8.35M
comments
122K
posts
404
engagement
2.11%
emv
$8.24M
Average per post
743K
Key Metrics
Impressions
monthly
Distributions
Content
34.6M
1.38M
9.62K
1mo ago
michelobultra
Estábamos haciendo el check in y justo llegaron las @michelobultra.
We were all just trying to check in. Then the @michelobultra arrived.
#playforULTRAs #FIFAWorldCup
14.4M
574K
654
1w ago
michelobultra
Congratulations, GOAT. Top goalscorer in FIFA World Cup 26™ history. ⭐
#FIFAWorldCup #MichelobULTRA
13.2M
737K
5.04K
6mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante.
The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player
of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
12.0M
480K
1.56K
1mo ago
michelobultra
𝐌𝐞𝐬𝐬𝐢 🇦🇷 𝐯𝐬 𝐏𝐮𝐥𝐢𝐬𝐢𝐜 🇺🇸 𝐢𝐧 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲 feat. Billy Bob Thornton, R9, Alex Morgan, and MUCH MORE 🤯
Watch THE SUPERIOR MATCH by
@michelobultra 🔥🍿
11.2M
449K
610
5d ago
michelobultra
After six FIFA World Cup™ appearances, we need a new word for him.
10.2M
406K
2.57K
1mo ago
michelobultra
El nuevo trofeo de @MichelobULTRA, el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 es un tributo a la calidad de los jugadores capaces de cambiar un partido en un instante.
The new @MichelobULTRA Superior Player of The Match Trophy for the FIFA World Cup 26 is a tribute to the brilliance of players who can change the match in a single moment.
9.09M
45.0K
8.39K
2w ago
michelobultra
How much beer fills Sphere? Turn one guess into a summer worth of Michelob ULTRA to share with friends.
Comment your guess with #SummerOfULTRA #Sweepstakes and tag @michelobultra
8.59M
2.11K
40
5mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
7.79M
312K
5.68K
2w ago
michelobultra
Celebrated right with @michelobultra 🏆🗽
7.75M
4.03K
5.16K
6d ago
michelobultra
Comment #ULTRA and #SWEEPSTAKES for your shot at FIFA World Cup 26™ tickets.
Comenta #ULTRA y #SWEEPSTAKES para tener la oportunidad de ganar entradas para la FIFA World Cup 26™.
7.56M
1.33K
11
3w ago
michelobultra
Déjà vu. @nyknicks and @spurs are back in the NBA Finals, 27 years later.
If you were there in ‘99, we want to help you run it back. DM a pic of your ‘99 ticket stub for a chance to win tickets to the 2026 NBA Finals.
6.31M
2.26K
41
10mo ago
michelobultra
In honor of the Ryder Cup countdown, @Hypebeast and ULTRA are dropping a collaborative @Hypegolf apparel capsule inspired by vintage team kits.
Get the laid-back, elevated essentials at the Hypegolf Clubhouse at 147 Grand St. in NYC today through September 28th. AND enter for a chance to win this exclusive merch through #ULTRAGreenside via link in bio.
5.35M
2.66K
61
4mo ago
michelobultra
Lighting the lamp in a BIG way for @usahockey. #OlympicPartner
4.77M
191K
223
5d ago
michelobultra
Ele tá dando um show, e é só o começo. 🇧🇷🔥
Él está dando un espectáculo, y esto recién empieza. 🇧🇷🔥
He is putting on a show, and it’s just the beginning. 🇧🇷🔥
#FIFAWorldCup #MichelobULTRA
4.71M
189K
241
12mo ago
michelobultra
@LeoMessi may be out of the tournament, but his legacy inspires those still in it.
#SuperiorIsWorthPlayingFor #LeoMessi #FIFACWC
3.91M
156K
63
11mo ago
michelobultra
We may make the rules, but we’re not there to see if you send it to them.
#SuperiorIsWorthPlayingFor #FIFACWC
3.90M
156K
111
5d ago
michelobultra
Never stop dancing @vinijr, our first 3-time Superior Player of the Match of the tournament. #SuperiorPOTM
3.87M
76.5K
541
6d ago
michelobultra
@cristiano becomes the first player to score in six FIFA World Cups™ and takes home Superior Player of the Match. #SuperiorPOTM
3.77M
151K
346
1d ago
michelobultra
Epic goals, upsets, and Superior Player of the Match honors. And that was just the group stage. Drop your takes for the knockout stage below ⬇️
3.45M
2.69K
3.28K
1w ago
michelobultra
Comment #ULTRA and #SWEEPSTAKES for your shot at tickets to the biggest tournament on the planet.
Michelob ULTRA (@michelobultra) Instagram Stats & Analytics
Michelob ULTRA (@michelobultra) has 307K Instagram followers with a 2.11% engagement rate over the past 12 months. Across 404 posts, Michelob ULTRA received 8.35M total likes and 189M impressions, averaging 20.7K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.
Michelob ULTRA (@michelobultra) Instagram Analytics FAQ
How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 307K Instagram followers as of June 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 2.11% over the last 12 months, based on 404 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 8.35M total likes across 404 posts in the last 12 months, averaging 20.7K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 189M total impressions over the last 12 months.