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followers
245K
impressions
147M
likes
3.67M
comments
53.6K
posts
276
engagement
2.19%
emv
$3.93M
Avg. per post
574K
Key Metrics
monthly
Distributions
Content
23.7M
1.05M
9.13K
9mo ago
michelobultra
Mañana arranca un torneo con mucho en juego, donde vale la pena jugar por algo Superior. @MichelobUltra @fifaclubworldcup
There’s a lot on the line starting tomorrow. The tournament where Superior Is Worth Playing For. @MichelobUltra @fifaclubworldcup
12.5M
690K
4.86K
3mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante.
The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player
of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
12M
289K
2.54K
10mo ago
michelobultra
Con Michelob ULTRA podés ganar tu pase al Mundial de Clubes FIFA 2025™️. Es tu última oportunidad para entrar: hacé clic en el enlace de la bio de Michelob ULTRA antes del 30 de abril para tener la chance de sumarte al equipo… ¡antes de que lo haga @kunaguero!
With Michelob ULTRA you really could be going to the FIFA Club World Cup™. It’s your last chance to enter, so click the link in Michelob ULTRA’s bio before 30th April for your chance to join the team... before @kunaguero does it! @michelobultra #ItsPossible
8.59M
2.1K
40
1mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
6.31M
2.26K
41
6mo ago
michelobultra
In honor of the Ryder Cup countdown, @Hypebeast and ULTRA are dropping a collaborative @Hypegolf apparel capsule inspired by vintage team kits.
Get the laid-back, elevated essentials at the Hypegolf Clubhouse at 147 Grand St. in NYC today through September 28th. AND enter for a chance to win this exclusive merch through #ULTRAGreenside via link in bio.
5.34M
2.59K
49
2w ago
michelobultra
Lighting the lamp in a BIG way for @usahockey. #OlympicPartner
4.72M
189K
241
8mo ago
michelobultra
@LeoMessi may be out of the tournament, but his legacy inspires those still in it.
#SuperiorIsWorthPlayingFor #LeoMessi #FIFACWC
4.47M
2.21K
186
11mo ago
michelobultra
Introducing: Michelob ULTRA Shade Tracker – a superior way to discover running routes that keep you in the zone but not in the sun. Visit our link in bio to build your route.
Michelob ULTRA Shade Tracker is giving you the chance to secure a spot at the @nycmarathon. Post a screenshot of your Shade Tracker route with #TeamULTRA and #Sweepstakes to enter.
3.92M
157K
67
8mo ago
michelobultra
We may make the rules, but we’re not there to see if you send it to them.
#SuperiorIsWorthPlayingFor #FIFACWC
3.37M
26.3K
236
3mo ago
michelobultra
The Miracle rises again in Lake Placid.
Step inside the arena where belief became history—now reborn as a fully immersive experience at @LPOlympicCenter.
Link in bio to claim your place.
3.25M
122K
1.13K
8mo ago
michelobultra
Who said the FIFA Club World Cup™️ isn't for amateurs?
#SuperiorisWorthPlayingFor #FIFACWC #CityMeansEverything
3.17M
561
13
4mo ago
michelobultra
There are a lot of moments worth playing for. But the smoothest ones are served ice cold.
Cheers to the 2025-26 NBA season.
2.55M
56.6K
351
1mo ago
michelobultra
Tag your friend who needs a ski lesson from the Superior Instructor.
#PlayForULTRA #SuperBowlLX #skiing #LewisPullman #KurtRussell @ChloeKim @TJOshie7 @TeamUSA @USAHockey @matthew_tkachuk @bradytkachuk
2.45M
993
50
4mo ago
michelobultra
#TeamULTRA runs this city.
The @NYCMarathon was one for the record books. Who cheered us on?
2.2M
1.03K
15
9mo ago
michelobultra
We're honoring the teams who have shaped the league.
Register for a chance to win the 2025 @nba Championship Michelob ULTRA Bottle at the link in our bio.
2.14M
85.8K
190
4mo ago
michelobultra
26.2 down! What a weekend with @micheloblultra - so happy to run my first marathon with #TeamULTRA
See you next year? 🤷🏻♂️🏃♂️
#ad #marathon #nyc #fyp
2.14M
1.35K
15
9mo ago
michelobultra
Coming soon: the 2025 ULTRA @NBA Championship Bottle.
Which team will get to call it theirs?
Be the first to find out when the bottle goes live and enter for your chance to win at the link in our bio.
2.12M
84.8K
128
3mo ago
michelobultra
During yesterday's Final Draw the FIFA World Cup 2026™ 𝐒𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐏𝐥𝐚𝐲𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐭𝐜𝐡 trophy was shown to the public and it looked 𝑨𝑴𝑨𝒁𝑰𝑵𝑮 🏆😯 @michelobultra @playforamichelobultra
2.12M
689
584
1mo ago
michelobultra
We’re giving away tickets to the biggest sporting events of 2026.
Follow us and comment #ULTRARace and #Sweepstakes for your chance to win tickets to ALL of these events:
⚽ FIFA World Cup 26™️
⛳ 2026 Presidents Cup
🏀 2026 NBA Playoffs presented by Google
2.11M
84.3K
103
3mo ago
michelobultra
What do these legends have to say about the Superior Player Of The Match? 🤔🗣️
I asked them about this at the FIFA World Cup 2026™️ Final Draw ⚽️ @michelobultra @playforamichelobultra
Michelob ULTRA (@michelobultra) Instagram Stats & Analytics
Michelob ULTRA (@michelobultra) has 245K Instagram followers with a 2.19% engagement rate over the past 12 months. Across 276 posts, Michelob ULTRA received 3.67M total likes and 120M impressions, averaging 14.3K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.
Michelob ULTRA (@michelobultra) Instagram Analytics FAQ
How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 245K Instagram followers as of March 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 2.19% over the last 12 months, based on 276 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 3.67M total likes across 276 posts in the last 12 months, averaging 14.3K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 120M total impressions over the last 12 months.