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followers
249K
impressions
147M
likes
3.75M
comments
61.0K
posts
255
engagement
2.26%
emv
$3.95M
Average per post
575K
Key Metrics
Impressions
monthly
Distributions
Content
23.7M
1.05M
9.12K
10mo ago
michelobultra
Mañana arranca un torneo con mucho en juego, donde vale la pena jugar por algo Superior. @MichelobUltra @fifaclubworldcup
There’s a lot on the line starting tomorrow. The tournament where Superior Is Worth Playing For. @MichelobUltra @fifaclubworldcup
12.8M
715K
4.97K
4mo ago
michelobultra
El mejor deporte merece un trofeo hermoso. Es un honor presentar el Trofeo al Jugador Superior de cada uno de los Partidos de la Copa Mundial de la FIFA 2026 by @MichelobULTRA. Un homenaje a la calidad de los jugadores que pueden cambiar un partido en un instante.
The beautiful game deserves a beautiful trophy. I’m excited to introduce the @MichelobULTRA Superior Player
of the Match Trophy for the FIFA World Cup 26 . A tribute to the brilliance of those players that can change a match in a single moment.
12.1M
290K
2.52K
12mo ago
michelobultra
Con Michelob ULTRA podés ganar tu pase al Mundial de Clubes FIFA 2025™️. Es tu última oportunidad para entrar: hacé clic en el enlace de la bio de Michelob ULTRA antes del 30 de abril para tener la chance de sumarte al equipo… ¡antes de que lo haga @kunaguero!
With Michelob ULTRA you really could be going to the FIFA Club World Cup™. It’s your last chance to enter, so click the link in Michelob ULTRA’s bio before 30th April for your chance to join the team... before @kunaguero does it! @michelobultra #ItsPossible
8.58M
1.99K
35
3mo ago
michelobultra
History hit the ice again in Lake Placid last night. Relive the Run Back the Miracle magic with us.
6.31M
2.26K
41
8mo ago
michelobultra
In honor of the Ryder Cup countdown, @Hypebeast and ULTRA are dropping a collaborative @Hypegolf apparel capsule inspired by vintage team kits.
Get the laid-back, elevated essentials at the Hypegolf Clubhouse at 147 Grand St. in NYC today through September 28th. AND enter for a chance to win this exclusive merch through #ULTRAGreenside via link in bio.
5.34M
2.50K
35
2mo ago
michelobultra
Lighting the lamp in a BIG way for @usahockey. #OlympicPartner
4.72M
189K
241
10mo ago
michelobultra
@LeoMessi may be out of the tournament, but his legacy inspires those still in it.
#SuperiorIsWorthPlayingFor #LeoMessi #FIFACWC
3.92M
157K
67
9mo ago
michelobultra
We may make the rules, but we’re not there to see if you send it to them.
#SuperiorIsWorthPlayingFor #FIFACWC
3.37M
26.3K
235
4mo ago
michelobultra
The Miracle rises again in Lake Placid.
Step inside the arena where belief became history—now reborn as a fully immersive experience at @LPOlympicCenter.
Link in bio to claim your place.
3.25M
122K
1.13K
10mo ago
michelobultra
Who said the FIFA Club World Cup™️ isn't for amateurs?
#SuperiorisWorthPlayingFor #FIFACWC #CityMeansEverything
3.17M
525
13
6mo ago
michelobultra
There are a lot of moments worth playing for. But the smoothest ones are served ice cold.
Cheers to the 2025-26 NBA season.
2.86M
36.8K
129
1mo ago
michelobultra
Inspired by the @ussoccer jersey. Built for the fans.
Introducing the Michelob ULTRA U.S. Soccer Jersey Pack.
Superior is Brewed Here ⚽🇺🇲
2.55M
56.6K
351
2mo ago
michelobultra
Tag your friend who needs a ski lesson from the Superior Instructor.
#PlayForULTRA #SuperBowlLX #skiing #LewisPullman #KurtRussell @ChloeKim @TJOshie7 @TeamUSA @USAHockey @matthew_tkachuk @bradytkachuk
2.45M
994
52
5mo ago
michelobultra
#TeamULTRA runs this city.
The @NYCMarathon was one for the record books. Who cheered us on?
2.39M
3.98K
38
1mo ago
michelobultra
The @ussoccer crest is more than a national symbol. It now gives you the chance to watch the U.S. team play.
Scan the U.S. Soccer logo and you could win tickets to the FIFA World Cup 26™️.
Visit michelobultrapartofthegame.com in our link in bio to scan the crest and enter to win.
2.20M
1.03K
15
10mo ago
michelobultra
We're honoring the teams who have shaped the league.
Register for a chance to win the 2025 @nba Championship Michelob ULTRA Bottle at the link in our bio.
2.14M
85.8K
190
5mo ago
michelobultra
26.2 down! What a weekend with @micheloblultra - so happy to run my first marathon with #TeamULTRA
See you next year? 🤷🏻♂️🏃♂️
#ad #marathon #nyc #fyp
2.14M
1.34K
15
11mo ago
michelobultra
Coming soon: the 2025 ULTRA @NBA Championship Bottle.
Which team will get to call it theirs?
Be the first to find out when the bottle goes live and enter for your chance to win at the link in our bio.
2.12M
84.7K
128
4mo ago
michelobultra
During yesterday's Final Draw the FIFA World Cup 2026™ 𝐒𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐏𝐥𝐚𝐲𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐚𝐭𝐜𝐡 trophy was shown to the public and it looked 𝑨𝑴𝑨𝒁𝑰𝑵𝑮 🏆😯 @michelobultra @playforamichelobultra
2.10M
84.2K
103
4mo ago
michelobultra
What do these legends have to say about the Superior Player Of The Match? 🤔🗣️
I asked them about this at the FIFA World Cup 2026™️ Final Draw ⚽️ @michelobultra @playforamichelobultra
Michelob ULTRA (@michelobultra) Instagram Stats & Analytics
Michelob ULTRA (@michelobultra) has 249K Instagram followers with a 2.26% engagement rate over the past 12 months. Across 255 posts, Michelob ULTRA received 3.75M total likes and 119M impressions, averaging 14.7K likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.
Michelob ULTRA (@michelobultra) Instagram Analytics FAQ
How many Instagram followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 249K Instagram followers as of April 2026.
What is Michelob ULTRA's Instagram engagement rate?+
Michelob ULTRA's Instagram engagement rate is 2.26% over the last 12 months, based on 255 posts.
How many likes does Michelob ULTRA get on Instagram?+
Michelob ULTRA received 3.75M total likes across 255 posts in the last 12 months, averaging 14.7K likes per post.
How many Instagram impressions does Michelob ULTRA get?+
Michelob ULTRA's Instagram content generated 119M total impressions over the last 12 months.