NewGet @byrdie's full report
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followers
611K
impressions
185M
likes
4.73M
comments
69.6K
posts
2.09K
engagement
1.51%
emv
$4.96M
Average per post
88.2K

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Top Content

#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
8.41M
992
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6mo ago
byrdie
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
#ad What better time for a Backseat Brain Dump than on the way to the US Open? We caught up with @miagcalabrese to talk confidence, her everyday non-negotiables, and the essentials that keep her feeling her best from first serve to match point, including the @dove Invisible Antiperspirant! #DovePartner
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1mo ago
byrdie
#ad What better time for a Backseat Brain Dump than on the way to the US Open? We caught up with @miagcalabrese to talk confidence, her everyday non-negotiables, and the essentials that keep her feeling her best from first serve to match point, including the @dove Invisible Antiperspirant! #DovePartner
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
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6mo ago
byrdie
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
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byrdie
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
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9mo ago
byrdie
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
3.41M
161K
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11mo ago
byrdie
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
#ad When the plans leave the group chat... you end up at the @nordstrombeauty Anniversary Sale. 🛍️✨ Come inside as Byrdie editors share what they’re actually buying, from exclusive sets to the products we’re adding straight to cart. Shop in stores and online starting July 18.
2.87M
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3mo ago
byrdie
#ad When the plans leave the group chat... you end up at the @nordstrombeauty Anniversary Sale. 🛍️✨ Come inside as Byrdie editors share what they’re actually buying, from exclusive sets to the products we’re adding straight to cart. Shop in stores and online starting July 18.
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
2.75M
10.5K
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7mo ago
byrdie
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
2.70M
76.1K
1.27K
11mo ago
byrdie
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
2.55M
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11mo ago
byrdie
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
2.45M
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5mo ago
byrdie
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
Name a more iconic trio than the Kalogeras sisters. We caught up with @sundaykalogeras, @demitrakalogeras and @eliana.kalogeras at the @marcjacobsbeauty launch party and asked them: What’s in your brain, bag, and bathroom? Their answers did not disappoint. #kalogerassisters
2.27M
77.7K
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1mo ago
byrdie
Name a more iconic trio than the Kalogeras sisters. We caught up with @sundaykalogeras, @demitrakalogeras and @eliana.kalogeras at the @marcjacobsbeauty launch party and asked them: What’s in your brain, bag, and bathroom? Their answers did not disappoint. #kalogerassisters
Overheard at Byrdie HQ: The Byrdie editors have been receiving menacing (and spicy) emails from the mailroom attendant—who has been able to conveniently conceal their identity… until now. Tensions are high. Bella and Olivia venture down to collect a package, get lost (it’s been a while), and turn the journey into an impromptu episode of Byrdie on the Street. No field trip is complete without a little content farming and a super authentic, totally non-manufactured e.l.f hair #ad. Who do they find? Turns out the call was coming from inside the office. XOXO, Byrdie. Credits ✨ Starring: @bellacacciatore_  @oliviahancock_ @hollyrhue @derekdengg @uhrayofsunshine @ali.nicole @alexteri Editor in Chief: @gouldhallie Powered by: @elfhaircare VP, Video Programming: @gogogrady Directors: @juliejulielopez @madsrich Writers: @juliankiani @mahmitchell Senior Producer: @madsrich Associate Director Production: @amy_lorenc DP: @nilpholan Cam Op: @sheaduplechain @filmmike Audio: @jublia_m @karajohnson101 Props Master: @ladyboybondingo Gaffer/Swing: @filmmike Social Director: @yagirlstar PA: @sleepiyu Editors: @ghotiman @johnny_wood @rudenudedude GFX: @margarethayford
2.23M
989
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2mo ago
byrdie
Overheard at Byrdie HQ: The Byrdie editors have been receiving menacing (and spicy) emails from the mailroom attendant—who has been able to conveniently conceal their identity… until now. Tensions are high. Bella and Olivia venture down to collect a package, get lost (it’s been a while), and turn the journey into an impromptu episode of Byrdie on the Street. No field trip is complete without a little content farming and a super authentic, totally non-manufactured e.l.f hair #ad. Who do they find? Turns out the call was coming from inside the office. XOXO, Byrdie. Credits ✨ Starring: @bellacacciatore_  @oliviahancock_ @hollyrhue @derekdengg @uhrayofsunshine @ali.nicole @alexteri Editor in Chief: @gouldhallie Powered by: @elfhaircare VP, Video Programming: @gogogrady Directors: @juliejulielopez @madsrich Writers: @juliankiani @mahmitchell Senior Producer: @madsrich Associate Director Production: @amy_lorenc DP: @nilpholan Cam Op: @sheaduplechain @filmmike Audio: @jublia_m @karajohnson101 Props Master: @ladyboybondingo Gaffer/Swing: @filmmike Social Director: @yagirlstar PA: @sleepiyu Editors: @ghotiman @johnny_wood @rudenudedude GFX: @margarethayford
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
2.09M
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9mo ago
byrdie
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
🚨BREAKING NEWS @ Byrdie HQ 🚨: Thanks to the success of @instylemagazine’s “The Intern,” the Byrdie editors have been tasked with figuring out The Next Big Thing. There are ideas flowing. Are they good ideas? No, not so much. The team needs to get a GRIP (literally shout out @elfcosmetics Power Grip Primer 😉). Someone suggested “The Derek Show” (it was Derek, of course) or launching an OnlyFans. Needless to say, the team better act fast. Desperate times call for desperate content. XOXO, Byrdie #ad Credits ✨ Starring: @gouldhallie @hollyrhue @derekdengg @bellacacciatore_ @uhrayofsunshine @oliviahancock_ @ali.nicole @yagirlstar Editor in Chief: @gouldhallie Powered by: @elfcosmetics VP, Video Programming: @gogogrady Directors: @juliejulielopez @madsrich Writers: @juliankiani @mahmitchell Senior Producer: @madsrich DP: @nilpholan Cam Op: @sheaduplechain @filmmike Audio: @jublia_m @karajohnson101 Props Master: @ladyboybondingo Gaffer/Swing: @filmmike Social Director: @yagirlstar PA: @sleepiyu Editors: @ghotiman @johnny_wood @rudenudedude GFX: @margarethayford
2.01M
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2mo ago
byrdie
🚨BREAKING NEWS @ Byrdie HQ 🚨: Thanks to the success of @instylemagazine’s “The Intern,” the Byrdie editors have been tasked with figuring out The Next Big Thing. There are ideas flowing. Are they good ideas? No, not so much. The team needs to get a GRIP (literally shout out @elfcosmetics Power Grip Primer 😉). Someone suggested “The Derek Show” (it was Derek, of course) or launching an OnlyFans. Needless to say, the team better act fast. Desperate times call for desperate content. XOXO, Byrdie #ad Credits ✨ Starring: @gouldhallie @hollyrhue @derekdengg @bellacacciatore_ @uhrayofsunshine @oliviahancock_ @ali.nicole @yagirlstar Editor in Chief: @gouldhallie Powered by: @elfcosmetics VP, Video Programming: @gogogrady Directors: @juliejulielopez @madsrich Writers: @juliankiani @mahmitchell Senior Producer: @madsrich DP: @nilpholan Cam Op: @sheaduplechain @filmmike Audio: @jublia_m @karajohnson101 Props Master: @ladyboybondingo Gaffer/Swing: @filmmike Social Director: @yagirlstar PA: @sleepiyu Editors: @ghotiman @johnny_wood @rudenudedude GFX: @margarethayford
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
1.95M
28.6K
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6mo ago
byrdie
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
@aniyaaharvey has been serving looks inside and outside of the villa!! She took us through a few of her most iconic outfits (so far), and we're seated for all of the tea! Tap in for a look at #Aniya's Style Evolution ✨ #loveisland #season8 #aniyaharvey
1.93M
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1mo ago
byrdie
@aniyaaharvey has been serving looks inside and outside of the villa!! She took us through a few of her most iconic outfits (so far), and we're seated for all of the tea! Tap in for a look at #Aniya's Style Evolution ✨ #loveisland #season8 #aniyaharvey
The queen of summer @zaralarsson took the stage at @lollapalooza in front of her biggest US crowd yet 🐬✨ Summer isn’t over until she says!
1.86M
28.6K
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2mo ago
byrdie
The queen of summer @zaralarsson took the stage at @lollapalooza in front of her biggest US crowd yet 🐬✨ Summer isn’t over until she says!
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
1.80M
38.7K
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11mo ago
byrdie
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
#ad From getting to the Hamptons to a full day of golf, @kirajones put @rhone’s performance pieces to the test. The verdict? Comfortable enough to wear all day, polished enough to wear everywhere. ✨⛳
1.79M
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3mo ago
byrdie
#ad From getting to the Hamptons to a full day of golf, @kirajones put @rhone’s performance pieces to the test. The verdict? Comfortable enough to wear all day, polished enough to wear everywhere. ✨⛳

BYRDIE (@byrdie) Instagram Stats & Analytics

BYRDIE (@byrdie) has 611K Instagram followers with a 1.51% engagement rate over the past 12 months. Across 2.09K posts, BYRDIE received 4.73M total likes and 185M impressions, averaging 2.26K likes per post. This page tracks BYRDIE's performance metrics, top content, and engagement trends — updated daily. To benchmark @byrdie against other accounts, use Socialpruf's Instagram competitor analysis tool.

BYRDIE (@byrdie) Instagram Analytics FAQ

How many Instagram followers does BYRDIE have?+
BYRDIE (@byrdie) has 611K Instagram followers as of October 2026.
What is BYRDIE's Instagram engagement rate?+
BYRDIE's Instagram engagement rate is 1.51% over the last 12 months, based on 2.09K posts.
How many likes does BYRDIE get on Instagram?+
BYRDIE received 4.73M total likes across 2.09K posts in the last 12 months, averaging 2.26K likes per post.
How many Instagram impressions does BYRDIE get?+
BYRDIE's Instagram content generated 185M total impressions over the last 12 months.
Can I compare BYRDIE with other Instagram accounts?+
Yes. Add @byrdie to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.