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followers
603K
impressions
158M
likes
3.62M
comments
53.6K
posts
1.71K
engagement
1.17%
emv
$4.12M
Average per post
92.5K
Key Metrics
Impressions
monthly
Distributions
Content
8.41M
998
29
3mo ago
byrdie
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
7.56M
2.95K
32
10mo ago
byrdie
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
6.65M
41.9K
357
3mo ago
byrdie
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh.
#kyliejenner #coachella #birkin
📸: @drink818
6.09M
112K
0
2mo ago
byrdie
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference.
📸: @gettyimages
Details:
Makeup: @fionastiles using @beautycreations.cosmetics
Hair: @claytonhawkins using @amika
Blindfold: @jenniferbehr
#rachelzegler
4.61M
184K
397
5mo ago
byrdie
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande.
More at the link in bio.
📸: @katiatemkin @r.e.m.beauty @arianagrande
4.26M
626
17
9mo ago
byrdie
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
4.17M
1.33K
21
10mo ago
byrdie
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
3.57M
21.4K
234
9mo ago
byrdie
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap.
Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial
🎥: @gettyentertainment
#jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
3.37M
160K
600
8mo ago
byrdie
We’re not crying, you’re crying.
We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please.
At the link in bio, more on our conversation with Dakota Fanning.
#uptowngirls #dakotafanning #brittanymurphy
2.74M
10.5K
3.69K
4mo ago
byrdie
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏
More on the Gucci bob at the link in bio.
📸: @bradgoreski
2.70M
76.3K
1.27K
8mo ago
byrdie
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception.
We spoke to Obama about her beauty evolution—read more at the link in bio.
#michelleobama #bangs #obama
2.54M
56.2K
1.12K
8mo ago
byrdie
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist.
We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio.
#michelleobama #balenciaga #obama
2.45M
4.29K
79
2mo ago
byrdie
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
2.20M
1.18K
17
9mo ago
byrdie
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
2.09M
7.80K
149
5mo ago
byrdie
From 2007 to now, @hilaryduff, you will always be famous.
📸: @nikki_makeup, _danieloconnor & throwback_views on TT
1.95M
28.7K
66
3mo ago
byrdie
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella.
#emmachamberlain #coachellaoutfits
1.80M
38.9K
174
8mo ago
byrdie
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲
#allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
1.79M
468
17
2w ago
byrdie
#ad From getting to the Hamptons to a full day of golf, @kirajones put @rhone’s performance pieces to the test. The verdict? Comfortable enough to wear all day, polished enough to wear everywhere. ✨⛳
1.76M
1.03K
12
9mo ago
byrdie
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
1.68M
67.3K
146
2w ago
byrdie
@alixearle is many things: a creator, a cover star, a trendsetter, the queen of the GRWM, and now the founder of @realeactives.
“If you were to ask me when I was 15 what company I would start one day, skincare would be the last thing on the list. I hated skincare. It was always so confusing and unenjoyable. But I realized there is something I can do there to make it enjoyable and fun.” — Alix Earle
And so #RealeActives was born, and Alix Earle entered a new act in her life: being an entrepreneur. At the link in bio, Earle reflects on her journey from influencer to founder to all-around icon.
Credits ✨
Talent: @alixearle
Editor in Chief: @gouldhallie
As told to: @lindysegal
Photographer: @cahlinetompkins
Directors: @ericmichaelroy @benjamingeorgesouth @cuttingboard.tv
Special thanks to: @nordstrombeauty
Makeup: @tuddynana
Hair: @jacobrozenberg
Nails: @she.nails.it
Stylist: @dionemdavis
Models: @blake_watkins13 @sey.mack @shanikaadeola @sonny.dng @cirquedusunny
Model HMU+Styling: @waltonsworld
Set Designer: @elunken
Beauty Direction: @gouldhallie
Creative Director: @jennabrillhart
Photo Director: @kellychiello
Video Team: @samuel_grant_dop
Social Director: @yagirlstar
Social Editor: @uhrayofsunshine
Bookings Director: @jasonsheeler
Production Assistant: @tina_dirosa
Look 1:
Suit: @maxmara
Shoes: @JimmyChoo
Earrings: @isabelmarant
Look 2:
Top pants, earrings: @bevza
Cuff: @agmesnyc
BYRDIE (@byrdie) Instagram Stats & Analytics
BYRDIE (@byrdie) has 603K Instagram followers with a 1.17% engagement rate over the past 12 months. Across 1.71K posts, BYRDIE received 3.62M total likes and 94.3M impressions, averaging 2.12K likes per post. This page tracks BYRDIE's performance metrics, top content, and engagement trends — updated daily.
BYRDIE (@byrdie) Instagram Analytics FAQ
How many Instagram followers does BYRDIE have?+
BYRDIE (@byrdie) has 603K Instagram followers as of July 2026.
What is BYRDIE's Instagram engagement rate?+
BYRDIE's Instagram engagement rate is 1.17% over the last 12 months, based on 1.71K posts.
How many likes does BYRDIE get on Instagram?+
BYRDIE received 3.62M total likes across 1.71K posts in the last 12 months, averaging 2.12K likes per post.
How many Instagram impressions does BYRDIE get?+
BYRDIE's Instagram content generated 94.3M total impressions over the last 12 months.