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followers
602K
impressions
150M
likes
3.43M
comments
51.0K
posts
1.60K
engagement
1.16%
emv
$3.93M
Average per post
94.2K

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Top Content

#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
8.41M
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2mo ago
byrdie
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
7.56M
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9mo ago
byrdie
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
6.65M
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2mo ago
byrdie
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
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byrdie
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
4.61M
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byrdie
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
4.26M
626
17
8mo ago
byrdie
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
4.17M
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9mo ago
byrdie
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
3.57M
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8mo ago
byrdie
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
3.37M
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7mo ago
byrdie
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
2.74M
10.5K
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3mo ago
byrdie
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
2.70M
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7mo ago
byrdie
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
2.54M
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7mo ago
byrdie
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
2.45M
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1mo ago
byrdie
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
2.20M
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9mo ago
byrdie
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
2.09M
7.81K
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5mo ago
byrdie
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
1.95M
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byrdie
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
1.80M
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byrdie
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
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byrdie
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
18 years later, @dakotafanning and @ellefanning have the same exact smiles🥹 Last night at @sabrinacarpenter’s #shortnsweettour, we were blessed with not one but two Fanning sister sightings during “Juno”—and we experienced a little bit of dèjá vu. The girls are growing up!!! 📸: @bestofellefanning @gettyimages @kaysinkevitch #DakotaFanning #ElleFanning
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byrdie
18 years later, @dakotafanning and @ellefanning have the same exact smiles🥹 Last night at @sabrinacarpenter’s #shortnsweettour, we were blessed with not one but two Fanning sister sightings during “Juno”—and we experienced a little bit of dèjá vu. The girls are growing up!!! 📸: @bestofellefanning @gettyimages @kaysinkevitch #DakotaFanning #ElleFanning
According to @yagirlstar cuffing season is easier when you’ve mastered the Scent Trap... and @herbalessences Rose Hips Shampoo and Conditioner know exactly how to leave you lingering in their mind. 🌹
1.64M
287
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byrdie
According to @yagirlstar cuffing season is easier when you’ve mastered the Scent Trap... and @herbalessences Rose Hips Shampoo and Conditioner know exactly how to leave you lingering in their mind. 🌹

BYRDIE (@byrdie) Instagram Stats & Analytics

BYRDIE (@byrdie) has 602K Instagram followers with a 1.16% engagement rate over the past 12 months. Across 1.60K posts, BYRDIE received 3.43M total likes and 90.5M impressions, averaging 2.15K likes per post. This page tracks BYRDIE's performance metrics, top content, and engagement trends — updated daily.

BYRDIE (@byrdie) Instagram Analytics FAQ

How many Instagram followers does BYRDIE have?+
BYRDIE (@byrdie) has 602K Instagram followers as of June 2026.
What is BYRDIE's Instagram engagement rate?+
BYRDIE's Instagram engagement rate is 1.16% over the last 12 months, based on 1.60K posts.
How many likes does BYRDIE get on Instagram?+
BYRDIE received 3.43M total likes across 1.60K posts in the last 12 months, averaging 2.15K likes per post.
How many Instagram impressions does BYRDIE get?+
BYRDIE's Instagram content generated 90.5M total impressions over the last 12 months.