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followers
606K
impressions
134M
likes
2.92M
comments
43.7K
posts
1.24K
engagement
1.21%
emv
$3.47M
Average per post
108K

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#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
7.56M
2.97K
32
7mo ago
byrdie
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
6.59M
41.8K
354
1w ago
byrdie
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
@evalongoria has been through her fair share of eras, and so has her iconic “Desperate Housewives” character Gabi Solis. On this episode of Style Evolution, we asked our cover star to walk through Gabi’s most iconic eras. #gabysolis #evalongoria #desperatehousewives
4.68M
181K
523
11mo ago
byrdie
@evalongoria has been through her fair share of eras, and so has her iconic “Desperate Housewives” character Gabi Solis. On this episode of Style Evolution, we asked our cover star to walk through Gabi’s most iconic eras. #gabysolis #evalongoria #desperatehousewives
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
4.62M
185K
402
3mo ago
byrdie
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
4.26M
627
17
6mo ago
byrdie
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
4.17M
1.34K
21
7mo ago
byrdie
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
3.57M
11.4K
234
6mo ago
byrdie
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
#ad Getting sunburnt on an overcast day? ☁️ Not anymore! @yagirlstar and @drmarisagarshick go off about sunscreen myths and one formula in particular that you’ll want to add to your makeup bag. WDYT, are you applying sunscreen 24/7? Go off in the comments ⬇️ #neutrogena #sunscreen #skincare #sunburn #SunscreenYouCantSee
3.40M
1.61K
74
11mo ago
byrdie
#ad Getting sunburnt on an overcast day? ☁️ Not anymore! @yagirlstar and @drmarisagarshick go off about sunscreen myths and one formula in particular that you’ll want to add to your makeup bag. WDYT, are you applying sunscreen 24/7? Go off in the comments ⬇️ #neutrogena #sunscreen #skincare #sunburn #SunscreenYouCantSee
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
3.33M
157K
599
5mo ago
byrdie
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
3.06M
419
21
2w ago
byrdie
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
2.74M
10.5K
3.70K
1mo ago
byrdie
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
2.70M
76.5K
1.29K
5mo ago
byrdie
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
2.54M
31.9K
1.12K
5mo ago
byrdie
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
2.20M
1.18K
17
7mo ago
byrdie
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
It’s hard to imagine a world where @emmachamberlain isn’t serving looks on the Met Gala red carpet. We asked our cover star to reflect on her very first Met Gala look, a @louisvuitton gown that was complemented by a very neon, very unexpected pop of color in the eyes. #emmachamberlain #metgala
2.18M
32.5K
216
11mo ago
byrdie
It’s hard to imagine a world where @emmachamberlain isn’t serving looks on the Met Gala red carpet. We asked our cover star to reflect on her very first Met Gala look, a @louisvuitton gown that was complemented by a very neon, very unexpected pop of color in the eyes. #emmachamberlain #metgala
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
2.09M
7.82K
150
3mo ago
byrdie
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
1.80M
39.0K
175
5mo ago
byrdie
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
1.76M
1.03K
12
7mo ago
byrdie
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
18 years later, @dakotafanning and @ellefanning have the same exact smiles🥹 Last night at @sabrinacarpenter’s #shortnsweettour, we were blessed with not one but two Fanning sister sightings during “Juno”—and we experienced a little bit of dèjá vu. The girls are growing up!!! 📸: @bestofellefanning @gettyimages @kaysinkevitch #DakotaFanning #ElleFanning
1.68M
67.1K
118
5mo ago
byrdie
18 years later, @dakotafanning and @ellefanning have the same exact smiles🥹 Last night at @sabrinacarpenter’s #shortnsweettour, we were blessed with not one but two Fanning sister sightings during “Juno”—and we experienced a little bit of dèjá vu. The girls are growing up!!! 📸: @bestofellefanning @gettyimages @kaysinkevitch #DakotaFanning #ElleFanning
It’s been 3 years since @haileybieber launched @rhode and graced the cover of our digital issue. Several iconic product launches and countless glazed manicures later, @rhode has officially been acquired by @elfcosmetics in a $1 billion deal 💰 Tap the link in bio to learn about Hailey's new role at Rhode, what's changing, and her decision to sell. #haileybieber #rhode #elfcosmetics
1.64M
14.0K
169
10mo ago
byrdie
It’s been 3 years since @haileybieber launched @rhode and graced the cover of our digital issue. Several iconic product launches and countless glazed manicures later, @rhode has officially been acquired by @elfcosmetics in a $1 billion deal 💰 Tap the link in bio to learn about Hailey's new role at Rhode, what's changing, and her decision to sell. #haileybieber #rhode #elfcosmetics

BYRDIE (@byrdie) Instagram Stats & Analytics

BYRDIE (@byrdie) has 606K Instagram followers with a 1.21% engagement rate over the past 12 months. Across 1.24K posts, BYRDIE received 2.92M total likes and 87.3M impressions, averaging 2.35K likes per post. This page tracks BYRDIE's performance metrics, top content, and engagement trends — updated daily.

BYRDIE (@byrdie) Instagram Analytics FAQ

How many Instagram followers does BYRDIE have?+
BYRDIE (@byrdie) has 606K Instagram followers as of April 2026.
What is BYRDIE's Instagram engagement rate?+
BYRDIE's Instagram engagement rate is 1.21% over the last 12 months, based on 1.24K posts.
How many likes does BYRDIE get on Instagram?+
BYRDIE received 2.92M total likes across 1.24K posts in the last 12 months, averaging 2.35K likes per post.
How many Instagram impressions does BYRDIE get?+
BYRDIE's Instagram content generated 87.3M total impressions over the last 12 months.