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followers
604K
impressions
166M
likes
3.85M
comments
55.5K
posts
1.79K
engagement
1.20%
emv
$4.35M
Average per post
93.0K

Key Metrics

Distributions

Top Content

#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
8.41M
997
29
3mo ago
byrdie
#ad “My hair tab was definitely in overdraft.” 😅 @alexteri shows what her hair’s been through and how she’s done a full 180 thanks to @nexxushaircare Keraphix Liquid Crystallizer 💛 #nexxuspartner
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
7.56M
2.94K
32
11mo ago
byrdie
#DovePartner Packing light, but always packing smart. @dove Advanced Care Antiperspirant is @moorrgs ultimate ace... keeping her fresh, confident, and courtside-ready for the US Open 🎾
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
6.65M
41.9K
357
3mo ago
byrdie
Spotted at the @drink818 outpost in Indio: @kyliejenner being a supportive sister while replenishing her K2O electrolytes!!! And naturally, her security guard was holding her croc Birkin. Dream job tbh. #kyliejenner #coachella #birkin 📸: @drink818
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
6.09M
112K
0
2mo ago
byrdie
@rachelzegler gets a 10/10 for following the #MetGala theme. The actress looked to “The Execution of Lady Jane Grey” by Paul Delaroche for tonight’s red carpet. An iconic painting, an iconic look, and an even more iconic reference. 📸: @gettyimages Details: Makeup: @fionastiles using @beautycreations.cosmetics Hair: @claytonhawkins using @amika Blindfold: @jenniferbehr #rachelzegler
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
4.60M
184K
396
6mo ago
byrdie
Introducing @r.e.m.beauty’s Sweet Dreams Eyeshadow Quads.✨ The brand’s latest launch features four shimmery palettes—Babydoll, Fembot Fatale, Earth Fairy, and Nightcap in Tokyo—that each tell their own color story. You already got a sneak peek when @arianagrande wore them on SNL and to the #GoldenGlobes and #CriticsChoice awards. Now, get the full look courtesy of our exclusive conversation with r.e.m.’s founder, #ArianaGrande. More at the link in bio. 📸: @katiatemkin @r.e.m.beauty @arianagrande
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
4.26M
626
17
10mo ago
byrdie
#ad #OlayPartner The @olay Super Serum Body Lotion set the tone for elevated self-care at Byrdie Social Club and we’re giving you an inside look at all the indulgent skincare moments 💅
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
4.17M
1.33K
21
10mo ago
byrdie
#ad Olivia Hancock is spilling her Just Three Things 🫖✨ and let’s just say, @sheamoisture is carrying her curls through it all. Shop now at @walmart!
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
3.57M
21.4K
233
10mo ago
byrdie
The assignment being @dior’s new era under Jonathan Anderson! Brb… stealing these outfit ideas asap. Featuring @anyataylorjoy, Jennifer Lawrence, @jennaortega @sooyaaa__ @blackpinkofficial 🎥: @gettyentertainment #jennaortega #wednesdaynetflix #anyataylorjoy #blackpink #jisoo #blackpink #dior #jonathananderson
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
3.38M
160K
601
8mo ago
byrdie
We’re not crying, you’re crying. We asked our cover star @dakotafanning to reflect on some of her most iconic fashion moments, and we obviously had to show her some looks from her #UptownGirls era. All we have to say is: Can we bring tutus back? And while we’re at it, can we also bring back those Hard Candy nail polishes with the rings? Pretty please. At the link in bio, more on our conversation with Dakota Fanning. #uptowngirls #dakotafanning #brittanymurphy
#ad When the plans leave the group chat... you end up at the @nordstrombeauty Anniversary Sale. 🛍️✨ Come inside as Byrdie editors share what they’re actually buying, from exclusive sets to the products we’re adding straight to cart. Shop in stores and online starting July 18.
2.87M
476
21
2w ago
byrdie
#ad When the plans leave the group chat... you end up at the @nordstrombeauty Anniversary Sale. 🛍️✨ Come inside as Byrdie editors share what they’re actually buying, from exclusive sets to the products we’re adding straight to cart. Shop in stores and online starting July 18.
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
2.74M
10.5K
3.69K
5mo ago
byrdie
@demimoore just debuted her most dramatic transformation yet! The actress ditched her extra-long glossy black hair for a wet-look bob (courtesy of @dimitrishair) for the @gucci F/W 2026 show. She’s giving us Matrix realness while Pilaf’s cuteness ate and left no crumbs. 10s across the board for these two. 👏 More on the Gucci bob at the link in bio. 📸: @bradgoreski
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
2.70M
76.3K
1.27K
8mo ago
byrdie
@michelleobama has lived through many eras—one of those eras being her bang era. Ever since she entered the national spotlight, each and every one of her beauty and fashion choices were discussed, and her bangs were no exception. We spoke to Obama about her beauty evolution—read more at the link in bio. #michelleobama #bangs #obama
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
2.54M
56.2K
1.12K
8mo ago
byrdie
Remember the @balenciaga boots that left the internet absolutely floored? For @michelleobama, those boots were a particularly bold choice that shocked her and her stylist. We spoke to the former First Lady about all things beauty and fashion and her new book, “The Look.” Read more of our interview at the link in bio. #michelleobama #balenciaga #obama
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
2.45M
4.29K
79
3mo ago
byrdie
#ad #20thpartner You thought one Miranda Priestly was enough? Think again. 👠👠 Catch @20thCenturyStudios The Devil Wears Prada 2, now in theaters.
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
2.20M
1.18K
17
10mo ago
byrdie
#ad The standout hair hack at Byrdie Social Club? Too good not to share. Here’s why the Shark Glam System has officially earned a star spot on our wishlist ⭐
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
2.09M
7.80K
149
6mo ago
byrdie
From 2007 to now, @hilaryduff, you will always be famous. 📸: @nikki_makeup, _danieloconnor & throwback_views on TT
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
1.95M
28.6K
66
3mo ago
byrdie
The queen of #Coachella, aka @emmachamberlain, has spoken: We do not need to be dressing up for Coachella! Normalize functional, comfortable festival outfits for Bieberchella. #emmachamberlain #coachellaoutfits
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
1.80M
38.9K
174
8mo ago
byrdie
#DakotaFanning and #ElleFanning may be one of the biggest sibling duos in Hollywood, but they are sisters after all—and fighting over who gets to wear the glitter is so real. Don’t worry, @dakotafanning, eldest daughters everywhere can relate. 🥲 #allherfault #uptowngirl #y2k #saintlaurent #eldestdaughter
#ad From getting to the Hamptons to a full day of golf, @kirajones put @rhone’s performance pieces to the test. The verdict? Comfortable enough to wear all day, polished enough to wear everywhere. ✨⛳
1.79M
466
17
1mo ago
byrdie
#ad From getting to the Hamptons to a full day of golf, @kirajones put @rhone’s performance pieces to the test. The verdict? Comfortable enough to wear all day, polished enough to wear everywhere. ✨⛳
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture
1.76M
1.03K
12
10mo ago
byrdie
#ad Running late doesn’t mean showing up undone.✨ @oliviahancock_ proves a rushed morning can still end in a curl comeback thanks to @sheamoisture

BYRDIE (@byrdie) Instagram Stats & Analytics

BYRDIE (@byrdie) has 604K Instagram followers with a 1.20% engagement rate over the past 12 months. Across 1.79K posts, BYRDIE received 3.85M total likes and 99.1M impressions, averaging 2.16K likes per post. This page tracks BYRDIE's performance metrics, top content, and engagement trends — updated daily.

BYRDIE (@byrdie) Instagram Analytics FAQ

How many Instagram followers does BYRDIE have?+
BYRDIE (@byrdie) has 604K Instagram followers as of August 2026.
What is BYRDIE's Instagram engagement rate?+
BYRDIE's Instagram engagement rate is 1.20% over the last 12 months, based on 1.79K posts.
How many likes does BYRDIE get on Instagram?+
BYRDIE received 3.85M total likes across 1.79K posts in the last 12 months, averaging 2.16K likes per post.
How many Instagram impressions does BYRDIE get?+
BYRDIE's Instagram content generated 99.1M total impressions over the last 12 months.