NewGet @opi's full report
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followers
2.08M
impressions
264M
likes
5.18M
comments
40.4K
posts
362
engagement
1.82%
emv
$6.63M
Average per post
730K

Key Metrics

Distributions

Top Content

PSA: new Nature Strong shades and skin care are here❗ Head to opi.com to snag this vegan chocolate brown hue and all our other winter essentials. Shade: Make My Bark on the World 🤎
20.9M
727K
749
10mo ago
opi
PSA: new Nature Strong shades and skin care are here❗ Head to opi.com to snag this vegan chocolate brown hue and all our other winter essentials. Shade: Make My Bark on the World 🤎
Burgundy aura nails 🔮 The perfect long-lasting fall mani using all Infinite Shine shades.  Shades:  Mrs. O’Leary’s BBQ  Koala Bear-y  Still Going Strong
17.4M
320K
233
1mo ago
opi
Burgundy aura nails 🔮 The perfect long-lasting fall mani using all Infinite Shine shades.  Shades:  Mrs. O’Leary’s BBQ  Koala Bear-y  Still Going Strong
Calm in créme form. Claydreaming is a soft brown-purple nail polish that feels like a reset.
14.7M
343K
503
1mo ago
opi
Calm in créme form. Claydreaming is a soft brown-purple nail polish that feels like a reset.
Some of us reach for Lincoln Park After Dark as soon as September hits. Some of us wear it year round. It’s like late nights on your nails. And it’s never a phase, it’s a lifestyle. It really is that girl, which is what makes it way more than color.
11.0M
203K
338
7mo ago
opi
Some of us reach for Lincoln Park After Dark as soon as September hits. Some of us wear it year round. It’s like late nights on your nails. And it’s never a phase, it’s a lifestyle. It really is that girl, which is what makes it way more than color.
“Bubble Bath” + “Funny Bunny” = “OPI’m a Bubble Bunny” 🩷🫧 No more layering, just sheer milky perfection.
9.11M
176K
671
8mo ago
opi
“Bubble Bath” + “Funny Bunny” = “OPI’m a Bubble Bunny” 🩷🫧 No more layering, just sheer milky perfection.
Transformative teal for 2026 >>> Nail the trend with RapiDry’s What a Winterful World. 🦚💙✨
7.36M
98.2K
99
9mo ago
opi
Transformative teal for 2026 >>> Nail the trend with RapiDry’s What a Winterful World. 🦚💙✨
Happy Oktoberfest to those who celebrate. (We do it year-round).  Shade:  Every Month is Oktoberfest
7.14M
91.3K
394
3w ago
opi
Happy Oktoberfest to those who celebrate. (We do it year-round).  Shade:  Every Month is Oktoberfest
Dark and mysterious just went daytime 😎 “Lincoln Park After Dark” stepped out for brunch and came back as this shimmery blackberry purple. Shade: Lincoln Park After Brunch
5.70M
94.8K
348
7mo ago
opi
Dark and mysterious just went daytime 😎 “Lincoln Park After Dark” stepped out for brunch and came back as this shimmery blackberry purple. Shade: Lincoln Park After Brunch
If 8 hours of sleep and hitting your water intake was a shade. Funny Bunny is the perfect put-together milky white.
5.41M
114K
93
6mo ago
opi
If 8 hours of sleep and hitting your water intake was a shade. Funny Bunny is the perfect put-together milky white.
Too-delish-to-miss 💙✨ Sneak-a-Blue Candy is a shimmery blue winter nail polish available exclusively in Infinite Shine.
4.83M
80.6K
82
9mo ago
opi
Too-delish-to-miss 💙✨ Sneak-a-Blue Candy is a shimmery blue winter nail polish available exclusively in Infinite Shine.
Spring nails made soOo easy 💜🤍 This dreamy lavender nail polish is soft, serene, and seriously relaxing. Shade: Lavender Bath 🪻
4.82M
107K
103
7mo ago
opi
Spring nails made soOo easy 💜🤍 This dreamy lavender nail polish is soft, serene, and seriously relaxing. Shade: Lavender Bath 🪻
A bold mani in minutes? Fir sure! 🌳 This deep green crème goes from wet to set in just 60 secs. Shade: Fir Surely Fast
4.46M
88.5K
132
7mo ago
opi
A bold mani in minutes? Fir sure! 🌳 This deep green crème goes from wet to set in just 60 secs. Shade: Fir Surely Fast
Milky white nails will always be that girl. ☁️Get the look with “Cauliflower Power” from Nature Strong.
4.34M
75.0K
154
5mo ago
opi
Milky white nails will always be that girl. ☁️Get the look with “Cauliflower Power” from Nature Strong.
AD | 💌 A love letter but made it mini 🥰 using @opi ❤️ @opi_professionals #OPIambassador #AskForOPI
3.90M
143K
662
8mo ago
opi
AD | 💌 A love letter but made it mini 🥰 using @opi ❤️ @opi_professionals #OPIambassador #AskForOPI
Let’s create the perfect cherry red nail shade 🍒🤎 Layer Brown to Earth + Complimentary Wine for this cozy fall fave. 💅: @ellzabethm
3.90M
32.3K
184
11mo ago
opi
Let’s create the perfect cherry red nail shade 🍒🤎 Layer Brown to Earth + Complimentary Wine for this cozy fall fave. 💅: @ellzabethm
“Don’t Bossa Nova Me Around” is for the ones who lead, speak up, and make history every day. Happy Women’s History Month!
3.82M
40.9K
355
6mo ago
opi
“Don’t Bossa Nova Me Around” is for the ones who lead, speak up, and make history every day. Happy Women’s History Month!
OPI Global Ambassador @nailsbyzola invented the glazed donut nail you’ve seen on the biggest celebs. And she did it with this. Tin Man Can Glaze is so back—renamed in her honor—plus three new Chrome Effects glazing powders created with the woman who started it all. Get OPI x Zola at @ultabeauty and everywhere OPI is sold. ✨ #OPIChromeEffects
3.24M
43.8K
383
6mo ago
opi
OPI Global Ambassador @nailsbyzola invented the glazed donut nail you’ve seen on the biggest celebs. And she did it with this. Tin Man Can Glaze is so back—renamed in her honor—plus three new Chrome Effects glazing powders created with the woman who started it all. Get OPI x Zola at @ultabeauty and everywhere OPI is sold. ✨ #OPIChromeEffects
Happy #WorldVeganDay 🌿🌳🌎 We’re celebrating with Rooting for Hue, an earthy, vegan* brown nail polish from Nature Strong. Head to opi.com to check out all our new vegan* Nature Strong shades! 👀 *No animal-derived ingredients or by-products.
2.89M
83.9K
100
11mo ago
opi
Happy #WorldVeganDay 🌿🌳🌎 We’re celebrating with Rooting for Hue, an earthy, vegan* brown nail polish from Nature Strong. Head to opi.com to check out all our new vegan* Nature Strong shades! 👀 *No animal-derived ingredients or by-products.
Sunny Bunny. (Funny Bunny’s hotter sister.)
2.85M
34.5K
679
6mo ago
opi
Sunny Bunny. (Funny Bunny’s hotter sister.)
Baby, Take a Vow was already perfect, we glazed it anyway. ✨ Donut Disturb: pink pearl shimmer ✨ Got Glaze?: soft milky white ✨ Glass Me Anything: dimensional silver shimmer ✨ Glint Condition: rose gold flakes ✨ Holo and Behold: blue violet iridescence ✨ Moon Gleam: blue pearl shimmer Infinite Shine Glaze Toppers are available exclusively at @ultabeauty.
2.84M
39.5K
274
6mo ago
opi
Baby, Take a Vow was already perfect, we glazed it anyway. ✨ Donut Disturb: pink pearl shimmer ✨ Got Glaze?: soft milky white ✨ Glass Me Anything: dimensional silver shimmer ✨ Glint Condition: rose gold flakes ✨ Holo and Behold: blue violet iridescence ✨ Moon Gleam: blue pearl shimmer Infinite Shine Glaze Toppers are available exclusively at @ultabeauty.

OPI (@opi) Instagram Stats & Analytics

OPI (@opi) has 2.08M Instagram followers with a 1.82% engagement rate over the past 12 months. Across 362 posts, OPI received 5.18M total likes and 264M impressions, averaging 14.3K likes per post. This page tracks OPI's performance metrics, top content, and engagement trends — updated daily. To benchmark @opi against other accounts, use Socialpruf's Instagram competitor analysis tool.

OPI (@opi) Instagram Analytics FAQ

How many Instagram followers does OPI have?+
OPI (@opi) has 2.08M Instagram followers as of October 2026.
What is OPI's Instagram engagement rate?+
OPI's Instagram engagement rate is 1.82% over the last 12 months, based on 362 posts.
How many likes does OPI get on Instagram?+
OPI received 5.18M total likes across 362 posts in the last 12 months, averaging 14.3K likes per post.
How many Instagram impressions does OPI get?+
OPI's Instagram content generated 264M total impressions over the last 12 months.
Can I compare OPI with other Instagram accounts?+
Yes. Add @opi to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.