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816K
impressions
21.4M
likes
480K
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202K
posts
287
engagement
1.84%
emv
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You asked, we summoned 💀 Meet our Halloween Collection: Violet Veil + Phantom Paisley. With hauntingly detailed designs, these Brüs are sure to stand out all spooky season long…and beyond! Here’s everything you need to know about this upcoming drop: 🖤 Phantom Paisley: A matte black base with a glossy, raised 3D paisley print + hidden skulls. It also glows in the dark! 🔮 Violet Veil: A matte purple base with a glossy deep purple print inspired by Victorian damask flourishes + skulls. ✨ Top-rack dishwasher safe ⚰️ 100% leakproof 🕷️ Limited-edition 👻 Available 10.03 @ 9:30 MST
1.46M
17.7K
1.73K
7mo ago
brumate
You asked, we summoned 💀 Meet our Halloween Collection: Violet Veil + Phantom Paisley. With hauntingly detailed designs, these Brüs are sure to stand out all spooky season long…and beyond! Here’s everything you need to know about this upcoming drop: 🖤 Phantom Paisley: A matte black base with a glossy, raised 3D paisley print + hidden skulls. It also glows in the dark! 🔮 Violet Veil: A matte purple base with a glossy deep purple print inspired by Victorian damask flourishes + skulls. ✨ Top-rack dishwasher safe ⚰️ 100% leakproof 🕷️ Limited-edition 👻 Available 10.03 @ 9:30 MST
Too bold to blend in, & too iconic to ignore 🐆 Introducing Leopard Latte – the first Capsule Collection of the season that we created with one of our faves, @krista.horton ✨ Here’s everything you need to know about this upcoming drop: 🤎 A creamy, matte base covered in a glossy, neutral leopard print 🤎 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🤎 100% leakproof 🤎 Top-rack dishwasher safe 🤎 Limited-edition (once they’re gone, they’re gone!) 🤎 Available 11.07 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
1.16M
34.2K
1.05K
6mo ago
brumate
Too bold to blend in, & too iconic to ignore 🐆 Introducing Leopard Latte – the first Capsule Collection of the season that we created with one of our faves, @krista.horton ✨ Here’s everything you need to know about this upcoming drop: 🤎 A creamy, matte base covered in a glossy, neutral leopard print 🤎 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🤎 100% leakproof 🤎 Top-rack dishwasher safe 🤎 Limited-edition (once they’re gone, they’re gone!) 🤎 Available 11.07 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
957K
9.00K
1.02K
2mo ago
brumate
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
620K
11.4K
659
3mo ago
brumate
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
448K
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4w ago
brumate
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
428K
8.49K
705
1mo ago
brumate
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
This secret is no longer under wraps 🙌 Meet our newest limited-edition print: Bows 💖 We’re spilling the tea & sharing everything you need to know about this upcoming launch: 🎀 Glossy, elevated bow print 🎀 100% leakproof 🎀 Top-rack dishwasher safe 🎀 Limited-edition 🎀 Available 08.15 @ 9:30am MST
327K
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9mo ago
brumate
This secret is no longer under wraps 🙌 Meet our newest limited-edition print: Bows 💖 We’re spilling the tea & sharing everything you need to know about this upcoming launch: 🎀 Glossy, elevated bow print 🎀 100% leakproof 🎀 Top-rack dishwasher safe 🎀 Limited-edition 🎀 Available 08.15 @ 9:30am MST
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
319K
5.27K
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3mo ago
brumate
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
BrüMate has officially hit the shelves at @target 🎯 Grab the Era 30oz (in Lilac Dusk, Nightfall Blue, Sage + Mocha) or Leap (in Neutron, Stardust + Supernova) online or at your local Target store today! 🛒
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7.21K
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9mo ago
brumate
BrüMate has officially hit the shelves at @target 🎯 Grab the Era 30oz (in Lilac Dusk, Nightfall Blue, Sage + Mocha) or Leap (in Neutron, Stardust + Supernova) online or at your local Target store today! 🛒
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
275K
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3mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
265K
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24.7K
5d ago
brumate
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
❌OFFICIALLY SOLD OUT❌ Better than a teaser…because it’s the real thing 🙌 With a vibrant orange base + gold glitter finish, Showtime is a one-of-a-kind Brü that’s ready for its center stage debut 🧡 Head to our stories to learn how to sign up for early access to this EXTREMELY limited Era 40oz dropping on 09.30! ✨
247K
6.22K
542
7mo ago
brumate
❌OFFICIALLY SOLD OUT❌ Better than a teaser…because it’s the real thing 🙌 With a vibrant orange base + gold glitter finish, Showtime is a one-of-a-kind Brü that’s ready for its center stage debut 🧡 Head to our stories to learn how to sign up for early access to this EXTREMELY limited Era 40oz dropping on 09.30! ✨
Say hello to your new main squeeze: Limoncello 🍋 Inspired by Italian summers + made for your best moments 🩵 Here’s everything you need to know about this upcoming launch: ✨ Glossy, elevated lemon print ✨ 100% leakproof ✨ Top-rack dishwasher safe ✨ Limited edition ✨ Available 7.25 @ 9:30am MST
242K
5.93K
436
9mo ago
brumate
Say hello to your new main squeeze: Limoncello 🍋 Inspired by Italian summers + made for your best moments 🩵 Here’s everything you need to know about this upcoming launch: ✨ Glossy, elevated lemon print ✨ 100% leakproof ✨ Top-rack dishwasher safe ✨ Limited edition ✨ Available 7.25 @ 9:30am MST
Sprinkled with petals & kissed with gold ✨ A new BrüMate x @holleygabrielle collab is blooming on 01.16 🌼🌱
236K
9.45K
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4mo ago
brumate
Sprinkled with petals & kissed with gold ✨ A new BrüMate x @holleygabrielle collab is blooming on 01.16 🌼🌱
❌GIVEAWAY CLOSED❌ When life gives you lemons…you do a GIVEAWAY 🍋 To celebrate the unofficial end of summer, we’ll be giving one lucky winner a handful of Limoncello Brüs + a Rhode Lemontini lippy & beauty pouch to match! ✨ Follow the steps below to enter for a chance to win: 💛 Follow us @brumate 💛 Like this post 💛 Tag a friend (every comment = an extra entry) 💛 BONUS ENTRY: share this post to stories *Giveaway closes on 9/4 at 11:59pm. Open to US participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/5. Good luck!
230K
9.18K
24.2K
8mo ago
brumate
❌GIVEAWAY CLOSED❌ When life gives you lemons…you do a GIVEAWAY 🍋 To celebrate the unofficial end of summer, we’ll be giving one lucky winner a handful of Limoncello Brüs + a Rhode Lemontini lippy & beauty pouch to match! ✨ Follow the steps below to enter for a chance to win: 💛 Follow us @brumate 💛 Like this post 💛 Tag a friend (every comment = an extra entry) 💛 BONUS ENTRY: share this post to stories *Giveaway closes on 9/4 at 11:59pm. Open to US participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/5. Good luck!
❌ GIVEAWAY CLOSED ❌ Get ready for 6 weeks of endless holiday cheer🎄 Starting 11.07, we will be unwrapping new and fan-favorite colors, prints, + products every single week. We’re making gifting easy with newness for friends, family, and even a little something worth keeping for yourself! 🎁 And that’s not all — ahead of our Holiday Capsule Collection drops, we will be giving away $100 gift cards to 5 lucky winners! Here’s how to enter for a chance to win: ❄️ Follow us @brumate ❄️ Like this post ❄️ Tag a friend (every comment = an extra entry) ❄️ BONUS ENTRY: Share this post to stories And don’t forget to sign up for early access to each drop through the link in our bio. Doing so will get you 30 minutes of early access before anyone else can shop! We’ll have limited quantities for each drop, so make sure to grab them before they’re gone for good! ⛄️ *Giveaway closes 11/5 at 11:59pm. Open to US + Canada participants only. 5 winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY. Winners announced via stories 11/6. Good luck!
214K
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6mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Get ready for 6 weeks of endless holiday cheer🎄 Starting 11.07, we will be unwrapping new and fan-favorite colors, prints, + products every single week. We’re making gifting easy with newness for friends, family, and even a little something worth keeping for yourself! 🎁 And that’s not all — ahead of our Holiday Capsule Collection drops, we will be giving away $100 gift cards to 5 lucky winners! Here’s how to enter for a chance to win: ❄️ Follow us @brumate ❄️ Like this post ❄️ Tag a friend (every comment = an extra entry) ❄️ BONUS ENTRY: Share this post to stories And don’t forget to sign up for early access to each drop through the link in our bio. Doing so will get you 30 minutes of early access before anyone else can shop! We’ll have limited quantities for each drop, so make sure to grab them before they’re gone for good! ⛄️ *Giveaway closes 11/5 at 11:59pm. Open to US + Canada participants only. 5 winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY. Winners announced via stories 11/6. Good luck!
Cozy up with two new holiday prints 🎄 Introducing our second Capsule Collection – Merry Merlot & Alpine Knit! Here’s everything you need to know about this upcoming drop: 🍷 Merry Merlot: Created in collaboration with artist @nettdesigns, this print features a matte merlot base + festive gold foil design 🍷 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz + 25oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🍷 Hand wash ONLY 💙 Alpine Knit: A matte print with a deep blue base + cream sweater weather-inspired design 💙 Dropping in Era 30oz + 40oz, Resa 25oz, Rise 25oz, Müv 15oz + 35oz, Nav 25oz, Trio, Straw Caps (+ something else coming later 🤫) 💙 Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition (once they’re gone, they’re gone!) ✨Available 11.14 @ 10am MST (sign up at the link in bio for 30min early access @ 9:30am MST)
211K
4.41K
388
6mo ago
brumate
Cozy up with two new holiday prints 🎄 Introducing our second Capsule Collection – Merry Merlot & Alpine Knit! Here’s everything you need to know about this upcoming drop: 🍷 Merry Merlot: Created in collaboration with artist @nettdesigns, this print features a matte merlot base + festive gold foil design 🍷 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz + 25oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🍷 Hand wash ONLY 💙 Alpine Knit: A matte print with a deep blue base + cream sweater weather-inspired design 💙 Dropping in Era 30oz + 40oz, Resa 25oz, Rise 25oz, Müv 15oz + 35oz, Nav 25oz, Trio, Straw Caps (+ something else coming later 🤫) 💙 Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition (once they’re gone, they’re gone!) ✨Available 11.14 @ 10am MST (sign up at the link in bio for 30min early access @ 9:30am MST)
Strova was made for fueling your day. Here’s everything you need to know about this upcoming launch: ✨ NEW PureSip ceramic-lined interior for pure, uncompromised taste ☕️ 18oz capacity 💦 100% leakproof lid 🙌 Keeps drinks cold for 24+ hours or hot for 4+ hours 🚗 Cup holder friendly design 💯 Swappable sleeves to prevent dents + dings and mix + match depending on your mood 🗓️ Available on 3.13 @ 9:30am
208K
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2mo ago
brumate
Strova was made for fueling your day. Here’s everything you need to know about this upcoming launch: ✨ NEW PureSip ceramic-lined interior for pure, uncompromised taste ☕️ 18oz capacity 💦 100% leakproof lid 🙌 Keeps drinks cold for 24+ hours or hot for 4+ hours 🚗 Cup holder friendly design 💯 Swappable sleeves to prevent dents + dings and mix + match depending on your mood 🗓️ Available on 3.13 @ 9:30am
Your daily dose of vitamin C(ute) is coming soon 🍊Citrus Stripes is a limited-edition BrüMate print that will be exclusively at @academy 💚✨ Grab yours in-store + online at academy.com on 4.14!
205K
4.17K
353
1mo ago
brumate
Your daily dose of vitamin C(ute) is coming soon 🍊Citrus Stripes is a limited-edition BrüMate print that will be exclusively at @academy 💚✨ Grab yours in-store + online at academy.com on 4.14!
Rise is your new go-to water bottle for everyday hydration 🦠 Flip-top lid keeps your straw clean and germ-free on the go. 💦 100% leakproof MagFlip™ lid locks in every sip. 🙌 Chug from the straw opening, or, if you prefer sipping, use the ColdKey™ metal straw for a plastic-free experience. 🧊 BevGuard™ insulation keeps drinks ice cold for 24+ hours. 🚗 Rise 25oz is cup holder friendly, so it’ll fit perfectly in most car cup holders. 😎 Finished with a swappable silicone sleeve to prevent dents and dings. ⏰ Available @ 9:30am MST on 10.30!
195K
2.07K
197
6mo ago
brumate
Rise is your new go-to water bottle for everyday hydration 🦠 Flip-top lid keeps your straw clean and germ-free on the go. 💦 100% leakproof MagFlip™ lid locks in every sip. 🙌 Chug from the straw opening, or, if you prefer sipping, use the ColdKey™ metal straw for a plastic-free experience. 🧊 BevGuard™ insulation keeps drinks ice cold for 24+ hours. 🚗 Rise 25oz is cup holder friendly, so it’ll fit perfectly in most car cup holders. 😎 Finished with a swappable silicone sleeve to prevent dents and dings. ⏰ Available @ 9:30am MST on 10.30!

BrüMate® (@brumate) Instagram Stats & Analytics

BrüMate® (@brumate) has 816K Instagram followers with a 1.84% engagement rate over the past 12 months. Across 287 posts, BrüMate® received 480K total likes and 15.7M impressions, averaging 1.67K likes per post. This page tracks BrüMate®'s performance metrics, top content, and engagement trends — updated daily.

BrüMate® (@brumate) Instagram Analytics FAQ

How many Instagram followers does BrüMate® have?+
BrüMate® (@brumate) has 816K Instagram followers as of May 2026.
What is BrüMate®'s Instagram engagement rate?+
BrüMate®'s Instagram engagement rate is 1.84% over the last 12 months, based on 287 posts.
How many likes does BrüMate® get on Instagram?+
BrüMate® received 480K total likes across 287 posts in the last 12 months, averaging 1.67K likes per post.
How many Instagram impressions does BrüMate® get?+
BrüMate®'s Instagram content generated 15.7M total impressions over the last 12 months.