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followers
857K
impressions
27.4M
likes
806K
comments
342K
posts
331
engagement
2.63%
emv
$1.18M
Average per post
82.8K

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Something magical is on the horizon 💫✨
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1mo ago
brumate
Something magical is on the horizon 💫✨
The stars have listened… and our partnership with Target x A Court of Thorns and Roses has been revealed 💫 Introducing: Starfall + Cursebreaker. Two prints inspired by forbidden bargains, midnight skies, and the legendary City of Starlight. For those unfamiliar, A Court of Thorns and Roses (ACOTAR®) is @sarahjmaas bestselling fantasy romance series, beloved for its immersive world-building, unforgettable characters, and passionate global fanbase. In celebration of the highly anticipated sixth book, releasing this October, we’re partnering with @target to launch an exclusive collection inspired by the world of Prythian. Starfall & Cursebreaker in Era Flip 40oz & Müv 15oz are Target exclusives. *Some stores will begin setting as early as 10.04, but the full set launches on 10.11 nationwide. Check with your local Target to confirm when they are launching 💫 *Brought to life in partnership with VFX artist @hamidebrahimnia this video was handcrafted frame by frame.
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The stars have listened… and our partnership with Target x A Court of Thorns and Roses has been revealed 💫 Introducing: Starfall + Cursebreaker. Two prints inspired by forbidden bargains, midnight skies, and the legendary City of Starlight. For those unfamiliar, A Court of Thorns and Roses (ACOTAR®) is @sarahjmaas bestselling fantasy romance series, beloved for its immersive world-building, unforgettable characters, and passionate global fanbase. In celebration of the highly anticipated sixth book, releasing this October, we’re partnering with @target to launch an exclusive collection inspired by the world of Prythian. Starfall & Cursebreaker in Era Flip 40oz & Müv 15oz are Target exclusives. *Some stores will begin setting as early as 10.04, but the full set launches on 10.11 nationwide. Check with your local Target to confirm when they are launching 💫 *Brought to life in partnership with VFX artist @hamidebrahimnia this video was handcrafted frame by frame.
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
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8mo ago
brumate
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
IT’S HERE!! @emily.fauver x @brumate The Lacy Edit. Limited edition, once it’s gone it’s gone!! Comment “LACY” and I’ll send you a direct link to get your hands on my newest collection before it sells out. I’m so excited about what we’ve created and cannot wait to see you all with your Lacy Edit BrüMates. Designed with a little me (Lacy) in mind, doing everything I can in life to make younger me proud. As always, thank you for everything and all of your love and support over the years. You have made my dreams come true!!
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brumate
IT’S HERE!! @emily.fauver x @brumate The Lacy Edit. Limited edition, once it’s gone it’s gone!! Comment “LACY” and I’ll send you a direct link to get your hands on my newest collection before it sells out. I’m so excited about what we’ve created and cannot wait to see you all with your Lacy Edit BrüMates. Designed with a little me (Lacy) in mind, doing everything I can in life to make younger me proud. As always, thank you for everything and all of your love and support over the years. You have made my dreams come true!!
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
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brumate
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
They are HERE!!! The day has finally come! 🥳 My Heirloom Collection with @brumate is officially LIVE, and I cannot wait to see these out and about! Link to shop is in my stories! 🥳 When I first started dreaming up a design for this collection, I instantly knew I wanted to tie in my love for design and all the beautiful, cozy things that make a home feel special. I pulled inspiration from some of my favorite wallpapers, Fall color palettes, and prints that feel both timeless and charming. So, without further ado, I would love to introduce you to the Brumate Heirloom Collection 😍😭 Meet Quilted Florals, Oxford Plaid, and Cabernet - designs I love that instantly give me that warm, nostalgic feeling. I hope you love them as much as I do and that they become your new favorite accessory heading into the Fall months 🍂🍁 As always, your support is overwhelming in the best way 🥹 I appreciate you being here with me season after season and getting excited alongside me through so many life changes - babies, TV shows, podcasts, and now… cups 🤣 All jokes aside, I am so incredibly grateful you are here and for the kindness and support you continue to give me year after year. I am grateful for YOU. ❤️ Okay… can we officially get excited about Fall now?! 🍂😏 @brumate #brumatepartner
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brumate
They are HERE!!! The day has finally come! 🥳 My Heirloom Collection with @brumate is officially LIVE, and I cannot wait to see these out and about! Link to shop is in my stories! 🥳 When I first started dreaming up a design for this collection, I instantly knew I wanted to tie in my love for design and all the beautiful, cozy things that make a home feel special. I pulled inspiration from some of my favorite wallpapers, Fall color palettes, and prints that feel both timeless and charming. So, without further ado, I would love to introduce you to the Brumate Heirloom Collection 😍😭 Meet Quilted Florals, Oxford Plaid, and Cabernet - designs I love that instantly give me that warm, nostalgic feeling. I hope you love them as much as I do and that they become your new favorite accessory heading into the Fall months 🍂🍁 As always, your support is overwhelming in the best way 🥹 I appreciate you being here with me season after season and getting excited alongside me through so many life changes - babies, TV shows, podcasts, and now… cups 🤣 All jokes aside, I am so incredibly grateful you are here and for the kindness and support you continue to give me year after year. I am grateful for YOU. ❤️ Okay… can we officially get excited about Fall now?! 🍂😏 @brumate #brumatepartner
Fresh drop: Strawberry Garden 🍓 Head to @wholefoods to shop this limited-edition print picked just for you! 🧺✨ *Check in with your local Whole Foods for availability.
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5mo ago
brumate
Fresh drop: Strawberry Garden 🍓 Head to @wholefoods to shop this limited-edition print picked just for you! 🧺✨ *Check in with your local Whole Foods for availability.
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
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brumate
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
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brumate
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
Your presence has been requested at the Night Court 🏔️ A magical new collection has been locked up for long enough 🔒 Check back on 10.2 for the reveal you’ve been waiting for… *Brought to life in partnership with VFX artist @hamidebrahimnia, this video was handcrafted frame by frame.
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brumate
Your presence has been requested at the Night Court 🏔️ A magical new collection has been locked up for long enough 🔒 Check back on 10.2 for the reveal you’ve been waiting for… *Brought to life in partnership with VFX artist @hamidebrahimnia, this video was handcrafted frame by frame.
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
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brumate
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
The inner circle is gonna love this 😏
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1mo ago
brumate
The inner circle is gonna love this 😏
Congrats to the winners: 🐆 @taraatilson ✨ @brentlindsaybarnes We’re giving away two China exclusive Starbucks x BrüMate Eras. This is an incredibly rare opportunity to win such a limited-edition Brü, and we only have one of each! Follow the steps below for a chance to win: - FOLLOW @brumate - LIKE this post - TAG a friend (every comment = an extra entry) - DROP a 🐆 if you're interested in the leopard print or a ✨ if you're interested in the ombré sparkle print! *Giveaway closes on 9/7/26 at 11:59pm PST. Open to US participants only. Two winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/8/26. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
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brumate
Congrats to the winners: 🐆 @taraatilson ✨ @brentlindsaybarnes We’re giving away two China exclusive Starbucks x BrüMate Eras. This is an incredibly rare opportunity to win such a limited-edition Brü, and we only have one of each! Follow the steps below for a chance to win: - FOLLOW @brumate - LIKE this post - TAG a friend (every comment = an extra entry) - DROP a 🐆 if you're interested in the leopard print or a ✨ if you're interested in the ombré sparkle print! *Giveaway closes on 9/7/26 at 11:59pm PST. Open to US participants only. Two winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/8/26. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
What do you think…are your dreams about to come true? ✨
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brumate
What do you think…are your dreams about to come true? ✨
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
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9mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
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brumate
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
What’s the cherry on top of our second Capsule Collection? A giveaway, of course! 🍒 We’re giving 3 lucky winners a $100 BrüMate gift card to use toward the Cherry Collection dropping tomorrow on 10.30! Here’s how to enter: ✨ LIKE this post ✨ FOLLOW @brumate + @krista.horton ✨ TAG your besties (every tag = an entry) ✨ BONUS ENTRY: Repost this to your feed ⏰ Giveaway ends on 10.29.26 at 7pmMT. Three winners will be contacted + sent a digital gift card via DM from our verified @brumate account ONLY. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck! Congrats to the winners: @jessicam.oore @keishamarie @lifewithlissylou
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brumate
What’s the cherry on top of our second Capsule Collection? A giveaway, of course! 🍒 We’re giving 3 lucky winners a $100 BrüMate gift card to use toward the Cherry Collection dropping tomorrow on 10.30! Here’s how to enter: ✨ LIKE this post ✨ FOLLOW @brumate + @krista.horton ✨ TAG your besties (every tag = an entry) ✨ BONUS ENTRY: Repost this to your feed ⏰ Giveaway ends on 10.29.26 at 7pmMT. Three winners will be contacted + sent a digital gift card via DM from our verified @brumate account ONLY. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck! Congrats to the winners: @jessicam.oore @keishamarie @lifewithlissylou
Introducing The Lacy Edit – the first Capsule Collection of the season that we created with one of our faves, @emily.fauver ✨ Here’s everything you need to know about this upcoming drop: 🤍 Cream Lace: A matte tan base with a glossy white, textured 3D printed lace print 🖤 Black Lace: A matte black base with a glossy black, textured 3D printed lace print 🤍 Top-rack dishwasher safe + 100% leakproof 🖤 Limited edition (once they’re gone, they’re gone) 🗓️ Available 10.23 @ 10amMT (sign up at the link in bio to get a password for 30min early access @ 9:30amMT)
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brumate
Introducing The Lacy Edit – the first Capsule Collection of the season that we created with one of our faves, @emily.fauver ✨ Here’s everything you need to know about this upcoming drop: 🤍 Cream Lace: A matte tan base with a glossy white, textured 3D printed lace print 🖤 Black Lace: A matte black base with a glossy black, textured 3D printed lace print 🤍 Top-rack dishwasher safe + 100% leakproof 🖤 Limited edition (once they’re gone, they’re gone) 🗓️ Available 10.23 @ 10amMT (sign up at the link in bio to get a password for 30min early access @ 9:30amMT)
You asked, & we made our move ♟️🤍 Our first Anniversary Collection drop, Black & White Checker, is timeless, bold, & ready to reign supreme. Here’s everything you need to know about this upcoming launch: ✨ A black & white checker print with gold detailing + gloss finish ✨ There’s a limit of one per style, per person ✨ Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition & in HIGH DEMAND (once they’re gone, they’re gone) 🗓️ Drops on 5.19 @ 9:30am MST *This collection is eligible for the Black Card Event. Every product gives you a chance to win across three exclusive prize tiers, including founder-edition products and more. NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, 18+. Void where prohibited. Giveaway ends 05/31/2026. Cards must be redeemed by 07/01/2026. For Official Rules, see full terms through the link in bio. Odds of winning depend on the number of Qualifying Products distributed. Sponsor: BrüMate, Inc. By entering this Giveaway, you release Instagram from any and all liability associated with this Giveaway. This Giveaway is in no way sponsored, endorsed, or administered by, or associated with Instagram.
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brumate
You asked, & we made our move ♟️🤍 Our first Anniversary Collection drop, Black & White Checker, is timeless, bold, & ready to reign supreme. Here’s everything you need to know about this upcoming launch: ✨ A black & white checker print with gold detailing + gloss finish ✨ There’s a limit of one per style, per person ✨ Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition & in HIGH DEMAND (once they’re gone, they’re gone) 🗓️ Drops on 5.19 @ 9:30am MST *This collection is eligible for the Black Card Event. Every product gives you a chance to win across three exclusive prize tiers, including founder-edition products and more. NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, 18+. Void where prohibited. Giveaway ends 05/31/2026. Cards must be redeemed by 07/01/2026. For Official Rules, see full terms through the link in bio. Odds of winning depend on the number of Qualifying Products distributed. Sponsor: BrüMate, Inc. By entering this Giveaway, you release Instagram from any and all liability associated with this Giveaway. This Giveaway is in no way sponsored, endorsed, or administered by, or associated with Instagram.
The Cauldron is about to choose its next blessed soul, and whispers are spreading through all seven courts ✨ One enchanted giveaway is up for grabs, and two lucky winners will receive an ACOTAR PR Box featuring an Era Flip 40oz in Cursebreaker + Müv 15oz in Starfall. Here’s how to enter: 💫 LIKE this post 💫 FOLLOW @brumate 💫 TAG your inner circle (every tag = an entry) 💫 BONUS ENTRY: Repost this to your feed ⏰ Giveaway ends on 10.21.26 at 7pmMT. Two winners will be contacted via DM from our verified @brumate account ONLY. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. May the Mother smile upon you! Congrats to the winners: @consfavoritethings @bayleyy.jordan
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brumate
The Cauldron is about to choose its next blessed soul, and whispers are spreading through all seven courts ✨ One enchanted giveaway is up for grabs, and two lucky winners will receive an ACOTAR PR Box featuring an Era Flip 40oz in Cursebreaker + Müv 15oz in Starfall. Here’s how to enter: 💫 LIKE this post 💫 FOLLOW @brumate 💫 TAG your inner circle (every tag = an entry) 💫 BONUS ENTRY: Repost this to your feed ⏰ Giveaway ends on 10.21.26 at 7pmMT. Two winners will be contacted via DM from our verified @brumate account ONLY. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. May the Mother smile upon you! Congrats to the winners: @consfavoritethings @bayleyy.jordan

BrüMate® (@brumate) Instagram Stats & Analytics

BrüMate® (@brumate) has 857K Instagram followers with a 2.63% engagement rate over the past 12 months. Across 331 posts, BrüMate® received 806K total likes and 27.4M impressions, averaging 2.43K likes per post. This page tracks BrüMate®'s performance metrics, top content, and engagement trends — updated daily. To benchmark @brumate against other accounts, use Socialpruf's Instagram competitor analysis tool.

BrüMate® (@brumate) Instagram Analytics FAQ

How many Instagram followers does BrüMate® have?+
BrüMate® (@brumate) has 857K Instagram followers as of November 2026.
What is BrüMate®'s Instagram engagement rate?+
BrüMate®'s Instagram engagement rate is 2.63% over the last 12 months, based on 331 posts.
How many likes does BrüMate® get on Instagram?+
BrüMate® received 806K total likes across 331 posts in the last 12 months, averaging 2.43K likes per post.
How many Instagram impressions does BrüMate® get?+
BrüMate®'s Instagram content generated 27.4M total impressions over the last 12 months.
Can I compare BrüMate® with other Instagram accounts?+
Yes. Add @brumate to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.