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impressions
23.3M
likes
526K
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233K
posts
329
engagement
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You asked, we summoned 💀 Meet our Halloween Collection: Violet Veil + Phantom Paisley. With hauntingly detailed designs, these Brüs are sure to stand out all spooky season long…and beyond! Here’s everything you need to know about this upcoming drop: 🖤 Phantom Paisley: A matte black base with a glossy, raised 3D paisley print + hidden skulls. It also glows in the dark! 🔮 Violet Veil: A matte purple base with a glossy deep purple print inspired by Victorian damask flourishes + skulls. ✨ Top-rack dishwasher safe ⚰️ 100% leakproof 🕷️ Limited-edition 👻 Available 10.03 @ 9:30 MST
1.46M
17.7K
1.73K
10mo ago
brumate
You asked, we summoned 💀 Meet our Halloween Collection: Violet Veil + Phantom Paisley. With hauntingly detailed designs, these Brüs are sure to stand out all spooky season long…and beyond! Here’s everything you need to know about this upcoming drop: 🖤 Phantom Paisley: A matte black base with a glossy, raised 3D paisley print + hidden skulls. It also glows in the dark! 🔮 Violet Veil: A matte purple base with a glossy deep purple print inspired by Victorian damask flourishes + skulls. ✨ Top-rack dishwasher safe ⚰️ 100% leakproof 🕷️ Limited-edition 👻 Available 10.03 @ 9:30 MST
Too bold to blend in, & too iconic to ignore 🐆 Introducing Leopard Latte – the first Capsule Collection of the season that we created with one of our faves, @krista.horton ✨ Here’s everything you need to know about this upcoming drop: 🤎 A creamy, matte base covered in a glossy, neutral leopard print 🤎 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🤎 100% leakproof 🤎 Top-rack dishwasher safe 🤎 Limited-edition (once they’re gone, they’re gone!) 🤎 Available 11.07 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
1.16M
34.0K
1.05K
9mo ago
brumate
Too bold to blend in, & too iconic to ignore 🐆 Introducing Leopard Latte – the first Capsule Collection of the season that we created with one of our faves, @krista.horton ✨ Here’s everything you need to know about this upcoming drop: 🤎 A creamy, matte base covered in a glossy, neutral leopard print 🤎 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🤎 100% leakproof 🤎 Top-rack dishwasher safe 🤎 Limited-edition (once they’re gone, they’re gone!) 🤎 Available 11.07 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
964K
9.02K
1.03K
5mo ago
brumate
We’ve got you [100%] covered with the NEW Era Flip 😎 Say hello to the world’s first 100% leakproof covered, flip-down straw tumbler. The Flip Series integrates tech that provides an entirely touch-free, covered straw that can keep your straw protected at all times 💯 It’s perfect for travel days, workouts, or tossing in your bag and heading out. It features all the existing tech of our original Era Series that you know and love, with thoughtful enhancements to keep your straw more protected than ever 🙌 Mark your calendars, because this new product drops this Friday, 3.06 – which color will you choose!?
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
622K
11.4K
661
7mo ago
brumate
Calm tones & confident energy 🌼🌿 Say hello to our third custom collaboration with @holleygabrielle – Golden Bloom. This bold print draws inspiration from her own tattoos, adding a personal touch to your new favorite Brüs. Here’s everything you need to know about this upcoming collection: ✨ A matte, light green base with a bright gold foil print & cream floral line art ✨Our third collection with Holley (adding to orher fan-favorite collections, Sandstone Bloom and Poppy) ✨ 100% leakproof ✨ Hand wash only ✨ Limited-edition ✨ Available 01.16 @ 10am MST (sign up for the password to get 30min early access)
Fresh drop: Strawberry Garden 🍓 Head to @wholefoods to shop this limited-edition print picked just for you! 🧺✨ *Check in with your local Whole Foods for availability.
556K
8.30K
434
2mo ago
brumate
Fresh drop: Strawberry Garden 🍓 Head to @wholefoods to shop this limited-edition print picked just for you! 🧺✨ *Check in with your local Whole Foods for availability.
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
454K
6.54K
499
4mo ago
brumate
Pack the snacks + notify your besties because Pink Gingham has entered the chat 💖 In collaboration with @heymadinelson we’ve created the cutest print you’ve ever seen & it’s serving picnic perfection in every sip! Here’s everything you need to know about this upcoming launch: 🌸 A glossy pink gingham pattern (solid light pink base with bold pink overlay) 🧺 Top-rack dishwasher Safe 💦 100% leakproof 🎀 Gift with purchase for first the 500 customers who spend $150+ from the collection receive a @littlewordsproject bracelet ✨ Limited edition (once it’s gone, it’s gone) 🗓️ Drops on 4.17 @ 10am MST (sign up at the link in bio to get a password for 30min early access @ 9:30am MST)
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
432K
8.53K
704
5mo ago
brumate
Meet us on the coast 🇮🇹 The Amalfi Collection features two new prints that make you feel like you’re sipping seaside – no plane ticket required. Here’s everything you need to know about this upcoming drop: 💙 Sorrento: A timeless deep blue floral print with a glossy finish on top of a matte white base 🩵 Capri: A mixed media print with stripes, polka dots, and florals with a matte finish ✈️ Limited-edition (once they’re gone, they’re gone) 💦 Top-rack dishwasher safe 🌊 Available on 3.20 @ 9:30am MST
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
321K
5.27K
635
7mo ago
brumate
Falling fast for a fade that sparkles back 😍 We’d like to introduce you to Violet Crush – a purple glitter ombré Brü that’s a total heart stealer! Here’s everything you need to know about this upcoming collection: 💜 A premium glitter ombré that fades from a deep violet to a light purple 💜 100% leakproof 💜 Hand wash only 💜 Limited-edition 💜 Available 01.23 @ 9:30am MST
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
275K
11.0K
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6mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Keep you cold drinks cold 🥶 your hot drinks hot 🥵 and your standards [in drinkware] high 📈 For Valentine's Day, we’ll be giving one lucky winner our viral Love On Lock duo! Follow the steps below to enter for a chance to win: 🩷 Follow us @brumate 🩷 Like this post 🩷 Tag a friend (every comment = an extra entry) 🩷 BONUS ENTRY: share this post to stories *Giveaway closes on 2/3 at 11:59pm. Open to US & Cananda participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 2/4. Good luck!
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
269K
10.8K
24.7K
3mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Congrats to the winners: @jay.stice8 @themainstreetmortals @loandthekrew @jaimeeelynnn We're continuing the BrüMay celebrations with a giveaway that's worth going feral for 🐆 We’ll be giving four lucky winners a Staykation blanket, quillow + an assortment of 3 Leopard Latte Brüs from our collab with @krista.horton! Follow the steps below to enter for a chance to win: ✨ Follow @brumate + @shopstaykation ✨ Like this post ✨ Tag your bestie (every comment = an extra entry) ✨ BONUS ENTRY: repost this giveaway to your profile *Giveaway closes on 5/10 at 11:59pm PST. Open to US participants only. Four winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 5/11. No purchase necessary. Giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck!
You asked, & we made our move ♟️🤍 Our first Anniversary Collection drop, Black & White Checker, is timeless, bold, & ready to reign supreme. Here’s everything you need to know about this upcoming launch: ✨ A black & white checker print with gold detailing + gloss finish ✨ There’s a limit of one per style, per person ✨ Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition & in HIGH DEMAND (once they’re gone, they’re gone) 🗓️ Drops on 5.19 @ 9:30am MST *This collection is eligible for the Black Card Event. Every product gives you a chance to win across three exclusive prize tiers, including founder-edition products and more. NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, 18+. Void where prohibited. Giveaway ends 05/31/2026. Cards must be redeemed by 07/01/2026. For Official Rules, see full terms through the link in bio. Odds of winning depend on the number of Qualifying Products distributed. Sponsor: BrüMate, Inc. By entering this Giveaway, you release Instagram from any and all liability associated with this Giveaway. This Giveaway is in no way sponsored, endorsed, or administered by, or associated with Instagram.
259K
3.86K
330
3mo ago
brumate
You asked, & we made our move ♟️🤍 Our first Anniversary Collection drop, Black & White Checker, is timeless, bold, & ready to reign supreme. Here’s everything you need to know about this upcoming launch: ✨ A black & white checker print with gold detailing + gloss finish ✨ There’s a limit of one per style, per person ✨ Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition & in HIGH DEMAND (once they’re gone, they’re gone) 🗓️ Drops on 5.19 @ 9:30am MST *This collection is eligible for the Black Card Event. Every product gives you a chance to win across three exclusive prize tiers, including founder-edition products and more. NO PURCHASE NECESSARY. Open to legal residents of 50 US/DC, 18+. Void where prohibited. Giveaway ends 05/31/2026. Cards must be redeemed by 07/01/2026. For Official Rules, see full terms through the link in bio. Odds of winning depend on the number of Qualifying Products distributed. Sponsor: BrüMate, Inc. By entering this Giveaway, you release Instagram from any and all liability associated with this Giveaway. This Giveaway is in no way sponsored, endorsed, or administered by, or associated with Instagram.
❌OFFICIALLY SOLD OUT❌ Better than a teaser…because it’s the real thing 🙌 With a vibrant orange base + gold glitter finish, Showtime is a one-of-a-kind Brü that’s ready for its center stage debut 🧡 Head to our stories to learn how to sign up for early access to this EXTREMELY limited Era 40oz dropping on 09.30! ✨
248K
6.22K
542
10mo ago
brumate
❌OFFICIALLY SOLD OUT❌ Better than a teaser…because it’s the real thing 🙌 With a vibrant orange base + gold glitter finish, Showtime is a one-of-a-kind Brü that’s ready for its center stage debut 🧡 Head to our stories to learn how to sign up for early access to this EXTREMELY limited Era 40oz dropping on 09.30! ✨
Sprinkled with petals & kissed with gold ✨ A new BrüMate x @holleygabrielle collab is blooming on 01.16 🌼🌱
236K
9.45K
509
7mo ago
brumate
Sprinkled with petals & kissed with gold ✨ A new BrüMate x @holleygabrielle collab is blooming on 01.16 🌼🌱
❌GIVEAWAY CLOSED❌ When life gives you lemons…you do a GIVEAWAY 🍋 To celebrate the unofficial end of summer, we’ll be giving one lucky winner a handful of Limoncello Brüs + a Rhode Lemontini lippy & beauty pouch to match! ✨ Follow the steps below to enter for a chance to win: 💛 Follow us @brumate 💛 Like this post 💛 Tag a friend (every comment = an extra entry) 💛 BONUS ENTRY: share this post to stories *Giveaway closes on 9/4 at 11:59pm. Open to US participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/5. Good luck!
229K
9.18K
24.1K
11mo ago
brumate
❌GIVEAWAY CLOSED❌ When life gives you lemons…you do a GIVEAWAY 🍋 To celebrate the unofficial end of summer, we’ll be giving one lucky winner a handful of Limoncello Brüs + a Rhode Lemontini lippy & beauty pouch to match! ✨ Follow the steps below to enter for a chance to win: 💛 Follow us @brumate 💛 Like this post 💛 Tag a friend (every comment = an extra entry) 💛 BONUS ENTRY: share this post to stories *Giveaway closes on 9/4 at 11:59pm. Open to US participants only. One winner will be randomly selected & DM’d from this VERIFIED @brumate account ONLY on 9/5. Good luck!
Dot your average drop 😏 Say hello to Mocha Dot & Polka Pearl – two new prints that are sure to make headlines this summer. Here’s everything you need to know about this upcoming launch: 🤎🩷 Mocha Dot: A matte chocolate base with textured, glossy pink polka dots (dishwasher safe) ⚪️⚫️ Polka Pearl: A pearlescent white base with textured, glossy black polka dots (hand wash only) ✨ Limited-edition (once they’re gone, they’re gone) 💦 100% leakproof 🗓️ Drops on 7.17 @ 9:30am MT
226K
5.39K
228
1mo ago
brumate
Dot your average drop 😏 Say hello to Mocha Dot & Polka Pearl – two new prints that are sure to make headlines this summer. Here’s everything you need to know about this upcoming launch: 🤎🩷 Mocha Dot: A matte chocolate base with textured, glossy pink polka dots (dishwasher safe) ⚪️⚫️ Polka Pearl: A pearlescent white base with textured, glossy black polka dots (hand wash only) ✨ Limited-edition (once they’re gone, they’re gone) 💦 100% leakproof 🗓️ Drops on 7.17 @ 9:30am MT
❌ GIVEAWAY CLOSED ❌ Get ready for 6 weeks of endless holiday cheer🎄 Starting 11.07, we will be unwrapping new and fan-favorite colors, prints, + products every single week. We’re making gifting easy with newness for friends, family, and even a little something worth keeping for yourself! 🎁 And that’s not all — ahead of our Holiday Capsule Collection drops, we will be giving away $100 gift cards to 5 lucky winners! Here’s how to enter for a chance to win: ❄️ Follow us @brumate ❄️ Like this post ❄️ Tag a friend (every comment = an extra entry) ❄️ BONUS ENTRY: Share this post to stories And don’t forget to sign up for early access to each drop through the link in our bio. Doing so will get you 30 minutes of early access before anyone else can shop! We’ll have limited quantities for each drop, so make sure to grab them before they’re gone for good! ⛄️ *Giveaway closes 11/5 at 11:59pm. Open to US + Canada participants only. 5 winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY. Winners announced via stories 11/6. Good luck!
215K
7.42K
12.9K
9mo ago
brumate
❌ GIVEAWAY CLOSED ❌ Get ready for 6 weeks of endless holiday cheer🎄 Starting 11.07, we will be unwrapping new and fan-favorite colors, prints, + products every single week. We’re making gifting easy with newness for friends, family, and even a little something worth keeping for yourself! 🎁 And that’s not all — ahead of our Holiday Capsule Collection drops, we will be giving away $100 gift cards to 5 lucky winners! Here’s how to enter for a chance to win: ❄️ Follow us @brumate ❄️ Like this post ❄️ Tag a friend (every comment = an extra entry) ❄️ BONUS ENTRY: Share this post to stories And don’t forget to sign up for early access to each drop through the link in our bio. Doing so will get you 30 minutes of early access before anyone else can shop! We’ll have limited quantities for each drop, so make sure to grab them before they’re gone for good! ⛄️ *Giveaway closes 11/5 at 11:59pm. Open to US + Canada participants only. 5 winners will be randomly selected & DM’d from this VERIFIED @brumate account ONLY. Winners announced via stories 11/6. Good luck!
Strova was made for fueling your day. Here’s everything you need to know about this upcoming launch: ✨ NEW PureSip ceramic-lined interior for pure, uncompromised taste ☕️ 18oz capacity 💦 100% leakproof lid 🙌 Keeps drinks cold for 24+ hours or hot for 4+ hours 🚗 Cup holder friendly design 💯 Swappable sleeves to prevent dents + dings and mix + match depending on your mood 🗓️ Available on 3.13 @ 9:30am
214K
3.44K
367
5mo ago
brumate
Strova was made for fueling your day. Here’s everything you need to know about this upcoming launch: ✨ NEW PureSip ceramic-lined interior for pure, uncompromised taste ☕️ 18oz capacity 💦 100% leakproof lid 🙌 Keeps drinks cold for 24+ hours or hot for 4+ hours 🚗 Cup holder friendly design 💯 Swappable sleeves to prevent dents + dings and mix + match depending on your mood 🗓️ Available on 3.13 @ 9:30am
We wanna hear you out…what drops are you hoping to see for our BrüMay celebrations!?
212K
3.84K
1.07K
3mo ago
brumate
We wanna hear you out…what drops are you hoping to see for our BrüMay celebrations!?
Cozy up with two new holiday prints 🎄 Introducing our second Capsule Collection – Merry Merlot & Alpine Knit! Here’s everything you need to know about this upcoming drop: 🍷 Merry Merlot: Created in collaboration with artist @nettdesigns, this print features a matte merlot base + festive gold foil design 🍷 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz + 25oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🍷 Hand wash ONLY 💙 Alpine Knit: A matte print with a deep blue base + cream sweater weather-inspired design 💙 Dropping in Era 30oz + 40oz, Resa 25oz, Rise 25oz, Müv 15oz + 35oz, Nav 25oz, Trio, Straw Caps (+ something else coming later 🤫) 💙 Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition (once they’re gone, they’re gone!) ✨Available 11.14 @ 10am MST (sign up at the link in bio for 30min early access @ 9:30am MST)
212K
4.41K
388
9mo ago
brumate
Cozy up with two new holiday prints 🎄 Introducing our second Capsule Collection – Merry Merlot & Alpine Knit! Here’s everything you need to know about this upcoming drop: 🍷 Merry Merlot: Created in collaboration with artist @nettdesigns, this print features a matte merlot base + festive gold foil design 🍷 Dropping in Era 30oz + 40oz, Resa 35oz, Rise 35oz, Müv 15oz + 25oz, Nav 25oz, Slim, Trio, Leap, Straw Caps (+ something else coming later 🤫) 🍷 Hand wash ONLY 💙 Alpine Knit: A matte print with a deep blue base + cream sweater weather-inspired design 💙 Dropping in Era 30oz + 40oz, Resa 25oz, Rise 25oz, Müv 15oz + 35oz, Nav 25oz, Trio, Straw Caps (+ something else coming later 🤫) 💙 Top-rack dishwasher safe ✨ 100% leakproof ✨ Limited-edition (once they’re gone, they’re gone!) ✨Available 11.14 @ 10am MST (sign up at the link in bio for 30min early access @ 9:30am MST)
Your daily dose of vitamin C(ute) is coming soon 🍊Citrus Stripes is a limited-edition BrüMate print that will be exclusively at @academy 💚✨ Grab yours in-store + online at academy.com on 4.14!
211K
4.22K
358
4mo ago
brumate
Your daily dose of vitamin C(ute) is coming soon 🍊Citrus Stripes is a limited-edition BrüMate print that will be exclusively at @academy 💚✨ Grab yours in-store + online at academy.com on 4.14!

BrüMate® (@brumate) Instagram Stats & Analytics

BrüMate® (@brumate) has 828K Instagram followers with a 1.84% engagement rate over the past 12 months. Across 329 posts, BrüMate® received 526K total likes and 17.0M impressions, averaging 1.60K likes per post. This page tracks BrüMate®'s performance metrics, top content, and engagement trends — updated daily.

BrüMate® (@brumate) Instagram Analytics FAQ

How many Instagram followers does BrüMate® have?+
BrüMate® (@brumate) has 828K Instagram followers as of August 2026.
What is BrüMate®'s Instagram engagement rate?+
BrüMate®'s Instagram engagement rate is 1.84% over the last 12 months, based on 329 posts.
How many likes does BrüMate® get on Instagram?+
BrüMate® received 526K total likes across 329 posts in the last 12 months, averaging 1.60K likes per post.
How many Instagram impressions does BrüMate® get?+
BrüMate®'s Instagram content generated 17.0M total impressions over the last 12 months.