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followers
2.29M
impressions
139M
likes
3.57M
comments
43.8K
posts
517
engagement
2.32%
emv
$3.72M
Average per post
268K

Key Metrics

Distributions

Top Content

Completed the set ✅

#F1 #RedBullRacing #AbuDhabiGP @yeti
17.5M
652K
2.57K
5mo ago
yeti
Completed the set ✅ #F1 #RedBullRacing #AbuDhabiGP @yeti
Austin, over and out 🤠👋

#F1 #RedBullRacing #USGP
3.80M
134K
223
7mo ago
yeti
Austin, over and out 🤠👋 #F1 #RedBullRacing #USGP
JUST DROPPED. Literally. The YETI® Loadout® GoBox 1 Gear Case is the newest, most compact member of the YETI® GoBox® family. Shop now through the link in our bio.  #BuiltForTheWild
 
Do not attempt or recreate any of these activities or conditions as it may cause damage product and its contents.
3.27M
43.8K
488
7mo ago
yeti
JUST DROPPED. Literally. The YETI® Loadout® GoBox 1 Gear Case is the newest, most compact member of the YETI® GoBox® family. Shop now through the link in our bio. #BuiltForTheWild Do not attempt or recreate any of these activities or conditions as it may cause damage product and its contents.
JUST DROPPED. Literally. The YETI® Loadout® GoBox 1 Gear Case is the newest, most compact member of the YETI® GoBox® family. Shop now through the link in our bio.  #BuiltForTheWild
 
Do not attempt or recreate any of these activities or conditions as it may cause damage product and its contents.
3.27M
43.8K
488
7mo ago
yeti
JUST DROPPED. Literally. The YETI® Loadout® GoBox 1 Gear Case is the newest, most compact member of the YETI® GoBox® family. Shop now through the link in our bio. #BuiltForTheWild Do not attempt or recreate any of these activities or conditions as it may cause damage product and its contents.
YETI Presents | The Trapline
Watch the film at the link in our bio.

When she’s yelling into the moonlight wondering why she does this, Sydney van Loon must remind herself that it’s simply because in trapping, she’s found her purpose. 

After the line’s former owner, Jurg Hofer, deemed her a worthy successor, Sydney now has the exclusive rights to harvest fur-bearing animals in the 532 square kilometer trapline in the Yukon. 

It’s cold, hard work, but she takes great pride in providing fur — a sustainable, ethically sourced survival textile — for the local community.
3.19M
7.38K
73
9mo ago
yeti
YETI Presents | The Trapline Watch the film at the link in our bio. When she’s yelling into the moonlight wondering why she does this, Sydney van Loon must remind herself that it’s simply because in trapping, she’s found her purpose. After the line’s former owner, Jurg Hofer, deemed her a worthy successor, Sydney now has the exclusive rights to harvest fur-bearing animals in the 532 square kilometer trapline in the Yukon. It’s cold, hard work, but she takes great pride in providing fur — a sustainable, ethically sourced survival textile — for the local community.
IT’S BACK: The YETI™ Can Crusher is up for grabs and ready to get to work. Head to the link in bio to snag one #BuiltForTheWild
2.80M
24.3K
912
7mo ago
yeti
IT’S BACK: The YETI™ Can Crusher is up for grabs and ready to get to work. Head to the link in bio to snag one #BuiltForTheWild
The Yeti sticker collection starts now 👊

#F1 #RedBullRacing #AusGP @yeti
2.77M
63.5K
78
2mo ago
yeti
The Yeti sticker collection starts now 👊 #F1 #RedBullRacing #AusGP @yeti
We didn’t see this coming either 😵‍💫 @miles_falcon frontflip onto the butter pad to start his third run

Day 1 of the @yeti Natural Selection Tour went down today with 8 men and 4 women qualifying their way to Day 2 Finals happening later this week. Stay tuned as we announce Day 2 details as soon as possible 👀
2.63M
106K
380
2mo ago
yeti
We didn’t see this coming either 😵‍💫 @miles_falcon frontflip onto the butter pad to start his third run Day 1 of the @yeti Natural Selection Tour went down today with 8 men and 4 women qualifying their way to Day 2 Finals happening later this week. Stay tuned as we announce Day 2 details as soon as possible 👀
NEW SIZES: The Ranchero™ Backpack keeps your supplies in sight, and zips open wide so you can grab and go—fast. Now available in 12L + 18L at the link in our bio. #BuiltForTheWild
2.35M
22.2K
629
9mo ago
yeti
NEW SIZES: The Ranchero™ Backpack keeps your supplies in sight, and zips open wide so you can grab and go—fast. Now available in 12L + 18L at the link in our bio. #BuiltForTheWild
Trophy ✅ Sticker ✅ 

#F1 #RedBullRacing #AzerbaijanGP
2.34M
96.6K
124
8mo ago
yeti
Trophy ✅ Sticker ✅ #F1 #RedBullRacing #AzerbaijanGP
Until next time, Brazil, you never disappoint! 🥰

#F1 #RedBullRacing #BrazilGP
2.13M
103K
282
6mo ago
yeti
Until next time, Brazil, you never disappoint! 🥰 #F1 #RedBullRacing #BrazilGP
NOW AVAILABLE: Start the season off right with officially licensed collegiate drinkware now in your team’s colors. Shop at the link in bio. #BuiltForTheWild
1.65M
1.65K
23
9mo ago
yeti
NOW AVAILABLE: Start the season off right with officially licensed collegiate drinkware now in your team’s colors. Shop at the link in bio. #BuiltForTheWild
JUST DROPPED: Officially licensed NFL drinkware now in your team’s colors. Gear up at the link in bio. #BuiltForTheWild
1.64M
3.10K
69
9mo ago
yeti
JUST DROPPED: Officially licensed NFL drinkware now in your team’s colors. Gear up at the link in bio. #BuiltForTheWild
China over and out🏮

#F1 #RedBullRacing #ChineseGP @yeti
1.62M
21.8K
99
2mo ago
yeti
China over and out🏮 #F1 #RedBullRacing #ChineseGP @yeti
See you in Abu Dhabi 💌

#F1 #RedBullRacing #QatarGP @Yeti
1.50M
62.2K
481
6mo ago
yeti
See you in Abu Dhabi 💌 #F1 #RedBullRacing #QatarGP @Yeti
If you live for it, there’s FOUR Letters for it.

#BuiltForTheWild
1.34M
8.97K
598
3w ago
yeti
If you live for it, there’s FOUR Letters for it. #BuiltForTheWild
Monza was so good, one sticker just wasn’t enough 😮‍💨

#F1 #RedBullRacing #ItalianGP
1.31M
48.8K
67
8mo ago
yeti
Monza was so good, one sticker just wasn’t enough 😮‍💨 #F1 #RedBullRacing #ItalianGP
@redbullracing 🤝 YETI. Race day ready at the #USGP.

#BuiltForTheWild 

Photo: @vladimirrys
1.29M
51.4K
36
7mo ago
yeti
@redbullracing 🤝 YETI. Race day ready at the #USGP. #BuiltForTheWild Photo: @vladimirrys
NOW AVAILABLE: The Skala™ Hiking Pack is the ultimate support system — it opens wide and holds all the essential gear you need for days spent out in the elements. Now available in the 32L, 40L, 50L, and 60L at the link in our bio. #BuiltForTheWild
1.19M
10.2K
160
3mo ago
yeti
NOW AVAILABLE: The Skala™ Hiking Pack is the ultimate support system — it opens wide and holds all the essential gear you need for days spent out in the elements. Now available in the 32L, 40L, 50L, and 60L at the link in our bio. #BuiltForTheWild
Thank you to everyone for coming out Sunday! It was so fun to share part of our new series. We’ve built six episodes of VELA from our adventures last year that we are excited to release on my Youtube channel over the next few weeks. More details to come.
1.13M
45.2K
381
3mo ago
yeti
Thank you to everyone for coming out Sunday! It was so fun to share part of our new series. We’ve built six episodes of VELA from our adventures last year that we are excited to release on my Youtube channel over the next few weeks. More details to come.

YETI (@yeti) Instagram Stats & Analytics

YETI (@yeti) has 2.29M Instagram followers with a 2.32% engagement rate over the past 12 months. Across 517 posts, YETI received 3.57M total likes and 116M impressions, averaging 6.90K likes per post. This page tracks YETI's performance metrics, top content, and engagement trends — updated daily.

YETI (@yeti) Instagram Analytics FAQ

How many Instagram followers does YETI have?+
YETI (@yeti) has 2.29M Instagram followers as of June 2026.
What is YETI's Instagram engagement rate?+
YETI's Instagram engagement rate is 2.32% over the last 12 months, based on 517 posts.
How many likes does YETI get on Instagram?+
YETI received 3.57M total likes across 517 posts in the last 12 months, averaging 6.90K likes per post.
How many Instagram impressions does YETI get?+
YETI's Instagram content generated 116M total impressions over the last 12 months.