NewGet @potterybarn's full report
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followers
3.80M
impressions
170M
likes
4.22M
comments
60.0K
posts
690
engagement
2.38%
emv
$4.53M
Average per post
246K

Key Metrics

Distributions

Top Content

It’s that time of year to break out the holiday decor & spread cheer ❤️🎅🏻 @potterybarn has everything you need to welcome in the Christmas season!
23.7M
46.3K
342
11mo ago
potterybarn
It’s that time of year to break out the holiday decor & spread cheer ❤️🎅🏻 @potterybarn has everything you need to welcome in the Christmas season!
Walking home to the cutest surprise! Love that the pups are back!!! 🐣🐶🌸✨
18.4M
1.19M
5.56K
6mo ago
potterybarn
Walking home to the cutest surprise! Love that the pups are back!!! 🐣🐶🌸✨
How to layer a cozy bed 🤍 I started with soft linen sheets, then doubled the cozy with two quilts— a classic solid and a colorful floral with beautiful pillows on top— from Pottery Barn.
18.2M
2.18K
212
8mo ago
potterybarn
How to layer a cozy bed 🤍 I started with soft linen sheets, then doubled the cozy with two quilts— a classic solid and a colorful floral with beautiful pillows on top— from Pottery Barn.
More pumpkins, please 🎃 The stoop is ready for fall with my favorites from @potterybarn . The best, most realistic faux botanicals and pumpkins in every shape and size!
5.99M
48.0K
134
1mo ago
potterybarn
More pumpkins, please 🎃 The stoop is ready for fall with my favorites from @potterybarn . The best, most realistic faux botanicals and pumpkins in every shape and size!
This window view will always fill my heart with joy! ❤️💌📮
5.13M
227K
577
9mo ago
potterybarn
This window view will always fill my heart with joy! ❤️💌📮
Our favorite place to end the day 🤍 We can’t get enough of Pottery Barn’s bedding, it’s our favorite!
3.68M
3.78K
36
3mo ago
potterybarn
Our favorite place to end the day 🤍 We can’t get enough of Pottery Barn’s bedding, it’s our favorite!
Comment LINK for all the decor 🪴 Maybe growing up is mandatory, but I’m determined to keep building little places for my inner child to play. 🤍 Welcome to my greenhouse. 🌿✨ I filled it with the most beautiful furniture, pots, and lighting from @potterybarn and I couldn’t be more delighted by it! #potterybarn #gifted #greenhouse #cottage #garden
2.55M
140K
769
2mo ago
potterybarn
Comment LINK for all the decor 🪴 Maybe growing up is mandatory, but I’m determined to keep building little places for my inner child to play. 🤍 Welcome to my greenhouse. 🌿✨ I filled it with the most beautiful furniture, pots, and lighting from @potterybarn and I couldn’t be more delighted by it! #potterybarn #gifted #greenhouse #cottage #garden
The real MVP of our living room? Pottery Barn’s Big Sur Sofa. It’s easily the most comfortable sofa we’ve ever had.
2.09M
5.83K
165
6mo ago
potterybarn
The real MVP of our living room? Pottery Barn’s Big Sur Sofa. It’s easily the most comfortable sofa we’ve ever had.
This Stoop took a ton of planning but I love how it turned out! 🪻🌸✨
1.95M
89.4K
470
4mo ago
potterybarn
This Stoop took a ton of planning but I love how it turned out! 🪻🌸✨
The city has come together with one goal … Let’s Go Knicks! 🏀💙
1.90M
85.8K
252
4mo ago
potterybarn
The city has come together with one goal … Let’s Go Knicks! 🏀💙
It’s a puppy party! 🐶🎂💌🎈
1.82M
159K
1.10K
9mo ago
potterybarn
It’s a puppy party! 🐶🎂💌🎈
Hydrangea season has entered the chat 💬💙🪻✨ My favorite faux florals from @potterybarn
1.78M
54.7K
338
5mo ago
potterybarn
Hydrangea season has entered the chat 💬💙🪻✨ My favorite faux florals from @potterybarn
I’ll never get over people using the stoop for their holiday photos! It’s the sweetest thing. 🥹❤️🎅🏻 Thank you for stopping by 😘📸🚕
1.61M
50.8K
290
11mo ago
potterybarn
I’ll never get over people using the stoop for their holiday photos! It’s the sweetest thing. 🥹❤️🎅🏻 Thank you for stopping by 😘📸🚕
The Stoop is officially ready for the 4th! ❤️🇺🇸✨
1.61M
49.9K
557
3mo ago
potterybarn
The Stoop is officially ready for the 4th! ❤️🇺🇸✨
The Knicks are in the Finals, the city is buzzing, and The Stoop understood the assignment. 🏀🧡💙 This stoop was super last minute but I think we pulled it off with what we had in storage! Now let’s cheer on the Knicks! It’s time to bring it home!
1.51M
68.6K
557
4mo ago
potterybarn
The Knicks are in the Finals, the city is buzzing, and The Stoop understood the assignment. 🏀🧡💙 This stoop was super last minute but I think we pulled it off with what we had in storage! Now let’s cheer on the Knicks! It’s time to bring it home!
Welcome to our home away from the field! We partnered with @potterybarn’s Design Crew to transform our Bay Area rental into a home for our growing family. Tap their link in bio for the full tour!
1.49M
41.0K
407
6mo ago
potterybarn
Welcome to our home away from the field! We partnered with @potterybarn’s Design Crew to transform our Bay Area rental into a home for our growing family. Tap their link in bio for the full tour!
I love graduation season 🧑‍🎓📚✏️🎓
1.31M
50.1K
68
5mo ago
potterybarn
I love graduation season 🧑‍🎓📚✏️🎓
Comment: LINK for everything ⛱️ The backyard of my dreams! While the pool house and fencing are still to come, this backyard is already feeling like a dream. Thank you for helping me pick out the furniture. The wicker brings the soft European cottage style I was dreaming of. If you’re ready for your own backyard refresh, @potterybarn is having their Labor Day Sale now, making it the perfect time to create your own outdoor oasis! #pool #dreambackyard #cottage #potterybarnpartner #potterybarn
1.29M
39.3K
1.02K
1mo ago
potterybarn
Comment: LINK for everything ⛱️ The backyard of my dreams! While the pool house and fencing are still to come, this backyard is already feeling like a dream. Thank you for helping me pick out the furniture. The wicker brings the soft European cottage style I was dreaming of. If you’re ready for your own backyard refresh, @potterybarn is having their Labor Day Sale now, making it the perfect time to create your own outdoor oasis! #pool #dreambackyard #cottage #potterybarnpartner #potterybarn
Rugs are the foundation of every space. Pottery Barn’s high-quality, natural fiber rugs are made to last bringing timeless design, lasting durability, and everyday comfort to your home. Rugs featured- Salvino Diamond Natural Fiber Rug in Gray Elsie Hand-Knotted Rug Kendall Hand-Knotted Wool Rug Chunky Knit Wool Rug Nayomi Outdoor Performance Rug
1.25M
473
9
2mo ago
potterybarn
Rugs are the foundation of every space. Pottery Barn’s high-quality, natural fiber rugs are made to last bringing timeless design, lasting durability, and everyday comfort to your home. Rugs featured- Salvino Diamond Natural Fiber Rug in Gray Elsie Hand-Knotted Rug Kendall Hand-Knotted Wool Rug Chunky Knit Wool Rug Nayomi Outdoor Performance Rug
Immediately after the last firework goes off tonight… 🎃 #4thofjulydecor #halloweendecorating #halloweendecor #halloweenpartyideas #july4thvsjuly5th
1.16M
43.0K
683
3mo ago
potterybarn
Immediately after the last firework goes off tonight… 🎃 #4thofjulydecor #halloweendecorating #halloweendecor #halloweenpartyideas #july4thvsjuly5th

Pottery Barn (@potterybarn) Instagram Stats & Analytics

Pottery Barn (@potterybarn) has 3.80M Instagram followers with a 2.38% engagement rate over the past 12 months. Across 690 posts, Pottery Barn received 4.22M total likes and 170M impressions, averaging 6.12K likes per post. This page tracks Pottery Barn's performance metrics, top content, and engagement trends — updated daily. To benchmark @potterybarn against other accounts, use Socialpruf's Instagram competitor analysis tool.

Pottery Barn (@potterybarn) Instagram Analytics FAQ

How many Instagram followers does Pottery Barn have?+
Pottery Barn (@potterybarn) has 3.80M Instagram followers as of October 2026.
What is Pottery Barn's Instagram engagement rate?+
Pottery Barn's Instagram engagement rate is 2.38% over the last 12 months, based on 690 posts.
How many likes does Pottery Barn get on Instagram?+
Pottery Barn received 4.22M total likes across 690 posts in the last 12 months, averaging 6.12K likes per post.
How many Instagram impressions does Pottery Barn get?+
Pottery Barn's Instagram content generated 170M total impressions over the last 12 months.
Can I compare Pottery Barn with other Instagram accounts?+
Yes. Add @potterybarn to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.