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followers
3.78M
impressions
187M
likes
4.16M
comments
56.7K
posts
705
engagement
2.09%
emv
$4.86M
Average per post
266K

Key Metrics

Distributions

Top Content

It’s that time of year to break out the holiday decor & spread cheer ❤️🎅🏻 @potterybarn has everything you need to welcome in the Christmas season!
23.7M
46.4K
342
8mo ago
potterybarn
It’s that time of year to break out the holiday decor & spread cheer ❤️🎅🏻 @potterybarn has everything you need to welcome in the Christmas season!
Walking home to the cutest surprise! Love that the pups are back!!! 🐣🐶🌸✨
18.3M
1.19M
5.56K
3mo ago
potterybarn
Walking home to the cutest surprise! Love that the pups are back!!! 🐣🐶🌸✨
How to layer a cozy bed 🤍 I started with soft linen sheets, then doubled the cozy with two quilts— a classic solid and a colorful floral with beautiful pillows on top— from Pottery Barn.
18.2M
2.16K
204
4mo ago
potterybarn
How to layer a cozy bed 🤍 I started with soft linen sheets, then doubled the cozy with two quilts— a classic solid and a colorful floral with beautiful pillows on top— from Pottery Barn.
Fall begins at the front door 🍂 I grabbed all the essentials from Pottery Barn and filled the stoop with pumpkins, my favorite faux botanicals, lanterns, and more!
17.3M
27.2K
351
11mo ago
potterybarn
Fall begins at the front door 🍂 I grabbed all the essentials from Pottery Barn and filled the stoop with pumpkins, my favorite faux botanicals, lanterns, and more!
This window view will always fill my heart with joy! ❤️💌📮
5.13M
228K
578
5mo ago
potterybarn
This window view will always fill my heart with joy! ❤️💌📮
The @PotteryBarn Halloween Shop is open! Explore everything I used to bring my “Ghouls Night Out” to life, plus more hauntingly charming finds!
4.27M
20.8K
605
1y ago
potterybarn
The @PotteryBarn Halloween Shop is open! Explore everything I used to bring my “Ghouls Night Out” to life, plus more hauntingly charming finds!
Take your guesses! He really wants to keep the fan but I think changing it for a pretty light fixture would finally make this room feel cozy ✨we’ll leave it up to you to decide!

And for those asking, my bedding is from @potterybarn 🫶🏻 linked in my bio!
4.27M
25.7K
1.67K
8mo ago
potterybarn
Take your guesses! He really wants to keep the fan but I think changing it for a pretty light fixture would finally make this room feel cozy ✨we’ll leave it up to you to decide! And for those asking, my bedding is from @potterybarn 🫶🏻 linked in my bio!
The real MVP of our living room? Pottery Barn’s Big Sur Sofa. It’s easily the most comfortable sofa we’ve ever had.
1.97M
4.91K
148
3mo ago
potterybarn
The real MVP of our living room? Pottery Barn’s Big Sur Sofa. It’s easily the most comfortable sofa we’ve ever had.
The city has come together with one goal … Let’s Go Knicks! 🏀💙
1.88M
85.6K
252
1mo ago
potterybarn
The city has come together with one goal … Let’s Go Knicks! 🏀💙
It’s a puppy party! 🐶🎂💌🎈
1.81M
159K
1.10K
5mo ago
potterybarn
It’s a puppy party! 🐶🎂💌🎈
Hydrangea season has entered the chat 💬💙🪻✨

My favorite faux florals from @potterybarn
1.76M
54.4K
336
1mo ago
potterybarn
Hydrangea season has entered the chat 💬💙🪻✨ My favorite faux florals from @potterybarn
This Stoop took a ton of planning but I love how it turned out! 🪻🌸✨
1.74M
74.5K
468
1mo ago
potterybarn
This Stoop took a ton of planning but I love how it turned out! 🪻🌸✨
I’ll never get over people using the stoop for their holiday photos! It’s the sweetest thing. 🥹❤️🎅🏻

Thank you for stopping by 😘📸🚕
1.61M
50.8K
290
8mo ago
potterybarn
I’ll never get over people using the stoop for their holiday photos! It’s the sweetest thing. 🥹❤️🎅🏻 Thank you for stopping by 😘📸🚕
Growing up Diwali was my favorite time of  year, my mum and grandma would be cooking for days if not weeks before getting the diwali snacks and sweets ready, they loved hosting, decorating, lighting candles everywhere - it was the whole family getting together, going to each other’s houses eating, fireworks, praying together and filling our space with light love and our bellies with the BEST food. As i’ve grown up I’ve started valuing carrying on traditions as a way to keep them with me, at times I don’t get to celebrate it with them. And I absolutely love that now Diwali is so widely recognised by brands like @potterybarn making it so easy to host and build a table scape that represents our culture so beautifully.
1.52M
50.1K
321
8mo ago
potterybarn
Growing up Diwali was my favorite time of year, my mum and grandma would be cooking for days if not weeks before getting the diwali snacks and sweets ready, they loved hosting, decorating, lighting candles everywhere - it was the whole family getting together, going to each other’s houses eating, fireworks, praying together and filling our space with light love and our bellies with the BEST food. As i’ve grown up I’ve started valuing carrying on traditions as a way to keep them with me, at times I don’t get to celebrate it with them. And I absolutely love that now Diwali is so widely recognised by brands like @potterybarn making it so easy to host and build a table scape that represents our culture so beautifully.
The Stoop is officially ready for the 4th! ❤️🇺🇸✨
1.49M
49.0K
550
1w ago
potterybarn
The Stoop is officially ready for the 4th! ❤️🇺🇸✨
Welcome to our home away from the field! We partnered with @potterybarn’s Design Crew to transform our Bay Area rental into a home for our growing family. Tap their link in bio for the full tour!
1.40M
40.3K
401
3mo ago
potterybarn
Welcome to our home away from the field! We partnered with @potterybarn’s Design Crew to transform our Bay Area rental into a home for our growing family. Tap their link in bio for the full tour!
The fact that people stop and take photos of the stoop will never get old. I honestly thought decorating might annoy the neighbors, but it’s done the complete opposite—it’s connected us in the sweetest way. 🥹🍁🍂🧡
1.33M
31.8K
96
10mo ago
potterybarn
The fact that people stop and take photos of the stoop will never get old. I honestly thought decorating might annoy the neighbors, but it’s done the complete opposite—it’s connected us in the sweetest way. 🥹🍁🍂🧡
We’ve never felt more at home! @derekhough and I teamed up with @potterybarn's Design Crew to give our favorite rooms a whole new look. The team was incredible to work with and they found the perfect balance of style, comfort, and durability (especially for our 2 dogs and 3 cats who love curling up on the sofa)! Tap Pottery Barn’s link in bio for the full tour.
1.23M
26.9K
187
12mo ago
potterybarn
We’ve never felt more at home! @derekhough and I teamed up with @potterybarn's Design Crew to give our favorite rooms a whole new look. The team was incredible to work with and they found the perfect balance of style, comfort, and durability (especially for our 2 dogs and 3 cats who love curling up on the sofa)! Tap Pottery Barn’s link in bio for the full tour.
Immediately after the last firework goes off tonight… 🎃

#4thofjulydecor #halloweendecorating #halloweendecor #halloweenpartyideas #july4thvsjuly5th
1.14M
42.8K
680
1w ago
potterybarn
Immediately after the last firework goes off tonight… 🎃 #4thofjulydecor #halloweendecorating #halloweendecor #halloweenpartyideas #july4thvsjuly5th
Hydrangea Stoop on Manhattan’s Upper East Side NYC

Filmed on May 18, 2026

Tag someone who would love this stoop decor. 

@stoopandthecity @khemric 

📍East 78th St between 2nd and 3rd Avenues, Upper East Side, Manhattan, New York City 

#hydrangea #fauxflowers #stoop #uppereastside #newyork
1.11M
44.4K
442
1mo ago
potterybarn
Hydrangea Stoop on Manhattan’s Upper East Side NYC Filmed on May 18, 2026 Tag someone who would love this stoop decor. @stoopandthecity @khemric 📍East 78th St between 2nd and 3rd Avenues, Upper East Side, Manhattan, New York City #hydrangea #fauxflowers #stoop #uppereastside #newyork

Pottery Barn (@potterybarn) Instagram Stats & Analytics

Pottery Barn (@potterybarn) has 3.78M Instagram followers with a 2.09% engagement rate over the past 12 months. Across 705 posts, Pottery Barn received 4.16M total likes and 168M impressions, averaging 5.90K likes per post. This page tracks Pottery Barn's performance metrics, top content, and engagement trends — updated daily.

Pottery Barn (@potterybarn) Instagram Analytics FAQ

How many Instagram followers does Pottery Barn have?+
Pottery Barn (@potterybarn) has 3.78M Instagram followers as of July 2026.
What is Pottery Barn's Instagram engagement rate?+
Pottery Barn's Instagram engagement rate is 2.09% over the last 12 months, based on 705 posts.
How many likes does Pottery Barn get on Instagram?+
Pottery Barn received 4.16M total likes across 705 posts in the last 12 months, averaging 5.90K likes per post.
How many Instagram impressions does Pottery Barn get?+
Pottery Barn's Instagram content generated 168M total impressions over the last 12 months.