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followers
1.28M
impressions
150M
likes
5.11M
comments
83.4K
posts
332
engagement
3.29%
emv
$4.39M
Average per post
453K

Key Metrics

Distributions

Top Content

This matchup had us on the edge of our seats 🤭🏆
26.5M
16.6K
107
2mo ago
southwestair
This matchup had us on the edge of our seats 🤭🏆
If you ask nicely, he may even give you an autograph 😌
23.8M
34.6K
408
3mo ago
southwestair
If you ask nicely, he may even give you an autograph 😌
29 flights at 7 months old, but this one was a first! Baby Noah finally got to fly with Dad at the controls, and we can report that he was on his best behavior! 💙❤️💛
12.5M
1.01M
8.50K
1w ago
southwestair
29 flights at 7 months old, but this one was a first! Baby Noah finally got to fly with Dad at the controls, and we can report that he was on his best behavior! 💙❤️💛
One special sendoff for one special dad! 🥹 Captain Jim got to pilot his final Southwest flight alongside his favorite First Officer, his daughter Julia. To all the fathers and father figures out there who inspire big dreams and even bigger achievements, we wish you a very happy Father’s Day. Your love, guidance, and unwavering support are the foundations that allow us to soar! 💙❤️💛
9.04M
879K
13.5K
2mo ago
southwestair
One special sendoff for one special dad! 🥹 Captain Jim got to pilot his final Southwest flight alongside his favorite First Officer, his daughter Julia. To all the fathers and father figures out there who inspire big dreams and even bigger achievements, we wish you a very happy Father’s Day. Your love, guidance, and unwavering support are the foundations that allow us to soar! 💙❤️💛
Basketball in paradise. 🏀🏖️🌺 Eight of college basketball’s best are hitting the court on beautiful Maui for the Southwest Maui Invitational! Who’s your pick to take home the trophy?
7.99M
3.72K
72
9mo ago
southwestair
Basketball in paradise. 🏀🏖️🌺 Eight of college basketball’s best are hitting the court on beautiful Maui for the Southwest Maui Invitational! Who’s your pick to take home the trophy?
Our sweepstakes is officially closed. Thanks to everyone for entering.
3.57M
6.17K
0
12mo ago
southwestair
Our sweepstakes is officially closed. Thanks to everyone for entering.
Today was supposed to be Capt. Jon Jackson’s retirement flight with Spirit Airlines. After the airline’s sudden shutdown, he found himself heading home as a passenger, seated in the back of a Southwest flight with his son, Chris, a Southwest First Officer.

Chris casually mentioned to the flight’s Pilots that this would have been his dad’s retirement flight. They seized the opportunity to change the course of the day for Capt. Jackson. They alerted Dylan, a Southwest Dispatcher, setting into motion a plan that resulted in a proper retirement party when the flight landed in Baltimore. The Baltimore Airport Fire & Rescue met the aircraft with a traditional water cannon salute, and the Baltimore Ground Operations Team was waiting at the gate to welcome him with cheers and bottle of bubbly. 
It was a powerful reminder of the aviation community’s ability to show respect, compassion, and solidarity when it matters most. Above all, this moment was about honoring a fellow aviator. Congratulations, and thank you for your service in the skies, Capt. Jackson.
2.78M
111K
2.12K
4mo ago
southwestair
Today was supposed to be Capt. Jon Jackson’s retirement flight with Spirit Airlines. After the airline’s sudden shutdown, he found himself heading home as a passenger, seated in the back of a Southwest flight with his son, Chris, a Southwest First Officer.

Chris casually mentioned to the flight’s Pilots that this would have been his dad’s retirement flight. They seized the opportunity to change the course of the day for Capt. Jackson. They alerted Dylan, a Southwest Dispatcher, setting into motion a plan that resulted in a proper retirement party when the flight landed in Baltimore. The Baltimore Airport Fire & Rescue met the aircraft with a traditional water cannon salute, and the Baltimore Ground Operations Team was waiting at the gate to welcome him with cheers and bottle of bubbly. 
It was a powerful reminder of the aviation community’s ability to show respect, compassion, and solidarity when it matters most. Above all, this moment was about honoring a fellow aviator. Congratulations, and thank you for your service in the skies, Capt. Jackson.
Petition to make RJ the official Southwest greeter? 👋
2.52M
196K
743
10mo ago
southwestair
Petition to make RJ the official Southwest greeter? 👋
POV: traveling home from the holidays with your dad ✈️🎄
2.20M
144K
686
8mo ago
southwestair
POV: traveling home from the holidays with your dad ✈️🎄
Ok… but like how will she top this gift next year?! ✈️🏝️
2.05M
266K
474
9mo ago
southwestair
Ok… but like how will she top this gift next year?! ✈️🏝️
Like father, like daughter! 🥰   Hanna recently joined Southwest as a First Officer, following in the footsteps of her dad, Captain Svein! He inspired her to start flying at the age of 15, and she was immediately hooked. She made it her mission to one day fly alongside him!    Just 8 years later, she accomplished that mission serving as her dad’s First Officer on her very first Southwest flight.    Welcome to the Southwest Family, Hanna! 💙❤️💛
1.75M
70.0K
975
2mo ago
southwestair
Like father, like daughter! 🥰   Hanna recently joined Southwest as a First Officer, following in the footsteps of her dad, Captain Svein! He inspired her to start flying at the age of 15, and she was immediately hooked. She made it her mission to one day fly alongside him!    Just 8 years later, she accomplished that mission serving as her dad’s First Officer on her very first Southwest flight.    Welcome to the Southwest Family, Hanna! 💙❤️💛
Dad dropped him off at school one last time 💙❤️💛 🎥: @zqck11 on TikTok
1.21M
53.6K
436
3w ago
southwestair
Dad dropped him off at school one last time 💙❤️💛 🎥: @zqck11 on TikTok
Allow us to introduce Independence One ✈️🇺🇸🦅 This is our newest specialty livery created in honor of America’s 250th anniversary. Featuring iconic national symbols like 1776, the Declaration of Independence’s enduring words, and stars representing the original colonies, Independence One celebrates the founding ideals that continue to connect us: life, liberty, and the pursuit of happiness.
1.16M
67.0K
1.32K
4mo ago
southwestair
Allow us to introduce Independence One ✈️🇺🇸🦅 This is our newest specialty livery created in honor of America’s 250th anniversary. Featuring iconic national symbols like 1776, the Declaration of Independence’s enduring words, and stars representing the original colonies, Independence One celebrates the founding ideals that continue to connect us: life, liberty, and the pursuit of happiness.
Jake and Tigey 🐯 reunited 🥹
1.09M
205K
196
9mo ago
southwestair
Jake and Tigey 🐯 reunited 🥹
We're happy to report that Peppermint and Snowflake were on their best behavior. 🤗 📸: @cnfree_esq & @jeff.freeman4
1.04M
62.8K
447
9mo ago
southwestair
We're happy to report that Peppermint and Snowflake were on their best behavior. 🤗 📸: @cnfree_esq & @jeff.freeman4
We are a proud partner of the @honorflightnetwork, an organization dedicated to celebrating America’s veterans by flying them to Washington D.C. to share in a day of honor at our nation’s memorials. While all of our Honor Flights are memorable, this one had an extra surprise as one of our Captains switched his schedule around to surprise his dad by piloting the flight! This Veterans Day, and every day, we honor all those who have served and are still serving. Thank you for your bravery and sacrifice.
928K
91.7K
1.95K
10mo ago
southwestair
We are a proud partner of the @honorflightnetwork, an organization dedicated to celebrating America’s veterans by flying them to Washington D.C. to share in a day of honor at our nation’s memorials. While all of our Honor Flights are memorable, this one had an extra surprise as one of our Captains switched his schedule around to surprise his dad by piloting the flight! This Veterans Day, and every day, we honor all those who have served and are still serving. Thank you for your bravery and sacrifice.
Happy 98th to Gena, queen of the skies 👑 On her flight home the night before her 98th birthday, our Crew decided Gena deserved a special celebration. They brought a crown, handed her a margarita, and dimmed the cabin lights. Passengers lit up their call buttons as candles while the whole plane sang Happy Birthday. 🎉 Join us in celebrating Gena’s 98th. Happy birthday, Gena!
844K
33.8K
1.49K
3mo ago
southwestair
Happy 98th to Gena, queen of the skies 👑 On her flight home the night before her 98th birthday, our Crew decided Gena deserved a special celebration. They brought a crown, handed her a margarita, and dimmed the cabin lights. Passengers lit up their call buttons as candles while the whole plane sang Happy Birthday. 🎉 Join us in celebrating Gena’s 98th. Happy birthday, Gena!
Scratch and sniff the screen to get a whiff of that new plane smell! ✈️
789K
32.0K
396
10mo ago
southwestair
Scratch and sniff the screen to get a whiff of that new plane smell! ✈️
Captain Harry's Farewell Tour 🎸 He closed out an incredible career with a mic drop... he was sent off in rock 'n' roll fashion complete with a fog machine and a crowd full of adoring fans! Thanks for the miles and the memories, Captain—no surprise you’re going out on a high note 💙❤️💛
753K
37.0K
483
4mo ago
southwestair
Captain Harry's Farewell Tour 🎸 He closed out an incredible career with a mic drop... he was sent off in rock 'n' roll fashion complete with a fog machine and a crowd full of adoring fans! Thanks for the miles and the memories, Captain—no surprise you’re going out on a high note 💙❤️💛
Like father, like daughter! Welcome to the Southwest Family (officially), Hanna 💙❤️💛
731K
35.0K
330
4d ago
southwestair
Like father, like daughter! Welcome to the Southwest Family (officially), Hanna 💙❤️💛

Southwest Airlines (@southwestair) Instagram Stats & Analytics

Southwest Airlines (@southwestair) has 1.28M Instagram followers with a 3.29% engagement rate over the past 12 months. Across 332 posts, Southwest Airlines received 5.11M total likes and 121M impressions, averaging 15.4K likes per post. This page tracks Southwest Airlines's performance metrics, top content, and engagement trends — updated daily.

Southwest Airlines (@southwestair) Instagram Analytics FAQ

How many Instagram followers does Southwest Airlines have?+
Southwest Airlines (@southwestair) has 1.28M Instagram followers as of September 2026.
What is Southwest Airlines's Instagram engagement rate?+
Southwest Airlines's Instagram engagement rate is 3.29% over the last 12 months, based on 332 posts.
How many likes does Southwest Airlines get on Instagram?+
Southwest Airlines received 5.11M total likes across 332 posts in the last 12 months, averaging 15.4K likes per post.
How many Instagram impressions does Southwest Airlines get?+
Southwest Airlines's Instagram content generated 121M total impressions over the last 12 months.