Top Fashion and Beauty Accounts on Instagram
The top accounts ranked by total views over the last 30 days.
Last 30 Days
Category
👗Fashion and Beauty — Top 10
10 accounts| # | Account | Impressions | Likes | Comments | Avg Eng. | Followers | Posts | Avg/Post |
|---|---|---|---|---|---|---|---|---|
| 01 |   @raphinha | 361M | 16.8M | 66.2K | 8.3% | 19.5M | 59 | 6.12M |
| 02 |  @adidas | 270M | 12.6M | 68.1K | 5.0% | 29.6M | 73 | 3.70M |
| 03 |  @tomholland2013 | 268M | 12.3M | 28.3K | 7.3% | 64.1M | 10 | 26.8M |
| 04 |  @brookemonk | 233M | 6.92M | 61.1K | 2.9% | 8.11M | 54 | 4.32M |
| 05 |  @beyonce | 193M | 7.71M | 163K | 0.0% | 307M | 4 | 48.2M |
| 06 |  @lenkalul | 192M | 4.93M | 11.2K | 2.6% | 3.90M | 66 | 2.91M |
| 07 |  @alixearle | 188M | 7.04M | 16.8K | 3.0% | 5.63M | 306 | 615K |
| 08 |  @laufey | 169M | 7.17M | 18.3K | 8.2% | 9.09M | 119 | 1.42M |
| 09 |  @prada | 139M | 3.56M | 34.7K | 0.5% | 34.1M | 130 | 1.07M |
| 10 |  @selenagomez | 130M | 5.19M | 20.3K | 0.0% | 415M | 53 | 2.45M |
Top Accounts FAQ
Common questions about how we rank and track the top social media accounts.
How do we calculate the top accounts?+
Accounts are ranked by total impressions (views) over the last 30 days. Higher impression counts rank higher.
How often are the rankings updated?+
Rankings are refreshed daily using the last 30 days of data. Accounts with growing view counts will steadily climb, while accounts that slow down will gradually drop.
How are accounts categorized by industry?+
Each account is assigned an industry category based on their primary content focus and bio description — such as Tech, Finance, Sports, Entertainment, or Fashion. You can filter by category using the tabs above the leaderboard to compare accounts within the same niche.
Can I see historical rankings or past leaderboards?+
Currently the leaderboard shows a rolling snapshot based on the past month of activity. Historical rankings and trend tracking for individual accounts are coming soon — you'll be able to see how an account's position has shifted over time.
Updated daily. Powered by cross-platform content analysis.