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followers
77.1M
impressions
2.01B
likes
83.4M
comments
489K
posts
727
engagement
4.24%
emv
$61.6M
Average per post
2.76M
Key Metrics
Impressions
monthly
Distributions
Content
45.6M
3.38M
9.51K
7mo ago
victoriassecret
@madisonbeer. Nailed it.
35.5M
1.49M
19.4K
7mo ago
victoriassecret
Pretty sure the wink was directed only at you. 😉 💕
34.8M
1.46M
16.8K
7mo ago
victoriassecret
Warning: @candiceswanepoel incoming. We suggest you find something to hold onto.
33.1M
1.84M
18.7K
7mo ago
victoriassecret
Raise your hand if you’re still recovering from @jastookes opening.
30.3M
1.56M
12.8K
7mo ago
victoriassecret
Brace yourself—@adrianalima just shut it down.
30.1M
1.83M
10.5K
7mo ago
victoriassecret
Ring the alarm.
28.5M
1.85M
2.56K
7mo ago
victoriassecret
All of us if Adriana Lima walked in 🙋♀️🫠
27.2M
1.75M
5.50K
7mo ago
victoriassecret
We’re not crying, you’re crying. 🪽 ✨ 💖
27.2M
1.75M
5.50K
7mo ago
victoriassecret
We’re not crying, you’re crying. 🪽 ✨ 💖
20.9M
1.74M
6.63K
7mo ago
victoriassecret
This is what fierce looks like.
20.6M
1.24M
3.84K
7mo ago
victoriassecret
Bombshell look, bombshell woman. All eyes on @gigihadid.
18.9M
654K
2.40K
7mo ago
victoriassecret
Lights, Camera, Angels…tomorrow is the big day. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram. Busy then? Watch it after (and as many times as you’d like) on our YouTube.
18.4M
1.01M
14.4K
7mo ago
victoriassecret
Is it hot in here or is it just @karolg? 🥵
18.3M
694K
5.03K
8mo ago
victoriassecret
The mother of signature poses...what would yours be? FYI: We really are just getting started.
18.1M
880K
6.33K
7mo ago
victoriassecret
The energy builds and never drops.
17.9M
612K
1.61K
7mo ago
victoriassecret
Sometimes what happens off the runway is one of the best parts of the show.
17.3M
691K
715
11mo ago
victoriassecret
Sabrina Carpenter in archive VS for Rolling Stone…pinch us.
Styled by: @jaredellner. Shot by: @david_lachapelle
16.1M
963K
3.93K
7mo ago
victoriassecret
Rewatching this on loop? Obviously, it’s @realbarbarapalvin.
15.4M
475K
2.32K
8mo ago
victoriassecret
Just casually strolling down fashion memory lane…no big deal. Now, show us how you strut and tag us. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram.
15.2M
527K
3.15K
7mo ago
victoriassecret
If @karolg’s wings still have you swooning, wait until you see how they were made.
Victoria's Secret (@victoriassecret) Instagram Stats & Analytics
Victoria's Secret (@victoriassecret) has 77.1M Instagram followers with a 4.24% engagement rate over the past 12 months. Across 727 posts, Victoria's Secret received 83.4M total likes and 1.43B impressions, averaging 115K likes per post. This page tracks Victoria's Secret's performance metrics, top content, and engagement trends — updated daily.
Victoria's Secret (@victoriassecret) Instagram Analytics FAQ
How many Instagram followers does Victoria's Secret have?+
Victoria's Secret (@victoriassecret) has 77.1M Instagram followers as of June 2026.
What is Victoria's Secret's Instagram engagement rate?+
Victoria's Secret's Instagram engagement rate is 4.24% over the last 12 months, based on 727 posts.
How many likes does Victoria's Secret get on Instagram?+
Victoria's Secret received 83.4M total likes across 727 posts in the last 12 months, averaging 115K likes per post.
How many Instagram impressions does Victoria's Secret get?+
Victoria's Secret's Instagram content generated 1.43B total impressions over the last 12 months.