NewGet @victoriassecret's full report
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followers
76.8M
impressions
2.05B
likes
84.5M
comments
500K
posts
707
engagement
4.19%
emv
$62.8M
Average per post
2.91M

Key Metrics

Distributions

Top Content

@madisonbeer. Nailed it.
45.6M
3.35M
9.42K
11mo ago
victoriassecret
@madisonbeer. Nailed it.
One of our favorites in one of our favorite VS vintage pieces. Congratulations, @realbarbarapalvin. Photographer: @thomkerr Styling: @marc_eram Hair: @owengould Makeup: @tamielsombati
37.2M
1.49M
2.32K
3w ago
victoriassecret
One of our favorites in one of our favorite VS vintage pieces. Congratulations, @realbarbarapalvin. Photographer: @thomkerr Styling: @marc_eram Hair: @owengould Makeup: @tamielsombati
Pretty sure the wink was directed only at you. 😉 💕
35.6M
1.48M
19.3K
11mo ago
victoriassecret
Pretty sure the wink was directed only at you. 😉 💕
Warning: @candiceswanepoel incoming. We suggest you find something to hold onto.
34.9M
1.45M
16.8K
11mo ago
victoriassecret
Warning: @candiceswanepoel incoming. We suggest you find something to hold onto.
Raise your hand if you’re still recovering from @jastookes opening.
33.2M
1.84M
18.6K
11mo ago
victoriassecret
Raise your hand if you’re still recovering from @jastookes opening.
Brace yourself—@adrianalima just shut it down.
30.3M
1.54M
12.7K
11mo ago
victoriassecret
Brace yourself—@adrianalima just shut it down.
Ring the alarm.
30.1M
1.82M
10.5K
11mo ago
victoriassecret
Ring the alarm.
All of us if Adriana Lima walked in 🙋‍♀️🫠
28.5M
1.82M
2.53K
11mo ago
victoriassecret
All of us if Adriana Lima walked in 🙋‍♀️🫠
We’re not crying, you’re crying. 🪽 ✨ 💖
27.5M
1.76M
5.53K
11mo ago
victoriassecret
We’re not crying, you’re crying. 🪽 ✨ 💖
This is what fierce looks like.
20.9M
1.73M
6.56K
11mo ago
victoriassecret
This is what fierce looks like.
Bombshell look, bombshell woman. All eyes on @gigihadid.
20.6M
1.23M
3.81K
11mo ago
victoriassecret
Bombshell look, bombshell woman. All eyes on @gigihadid.
Lights, Camera, Angels…tomorrow is the big day. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram. Busy then? Watch it after (and as many times as you’d like) on our YouTube.
18.9M
649K
2.38K
11mo ago
victoriassecret
Lights, Camera, Angels…tomorrow is the big day. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram. Busy then? Watch it after (and as many times as you’d like) on our YouTube.
Is it hot in here or is it just @karolg? 🥵
18.4M
1.01M
14.4K
11mo ago
victoriassecret
Is it hot in here or is it just @karolg? 🥵
The mother of signature poses...what would yours be? FYI: We really are just getting started.
18.3M
689K
4.99K
12mo ago
victoriassecret
The mother of signature poses...what would yours be? FYI: We really are just getting started.
The energy builds and never drops.
18.1M
876K
6.29K
11mo ago
victoriassecret
The energy builds and never drops.
Sometimes what happens off the runway is one of the best parts of the show.
17.9M
611K
1.60K
11mo ago
victoriassecret
Sometimes what happens off the runway is one of the best parts of the show.
Rewatching this on loop? Obviously, it’s @realbarbarapalvin.
16.1M
958K
3.91K
11mo ago
victoriassecret
Rewatching this on loop? Obviously, it’s @realbarbarapalvin.
Just casually strolling down fashion memory lane…no big deal. Now, show us how you strut and tag us. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram.
15.4M
472K
2.31K
12mo ago
victoriassecret
Just casually strolling down fashion memory lane…no big deal. Now, show us how you strut and tag us. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram.
If @karolg’s wings still have you swooning, wait until you see how they were made.
15.2M
525K
3.14K
11mo ago
victoriassecret
If @karolg’s wings still have you swooning, wait until you see how they were made.
When the robes arrive, you know it’s almost showtime. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram.
15.1M
661K
1.66K
11mo ago
victoriassecret
When the robes arrive, you know it’s almost showtime. Livestream the show on October 15 at 7PM ET on Prime Video and Amazon Live or our YouTube, TikTok, or Instagram.

Victoria's Secret (@victoriassecret) Instagram Stats & Analytics

Victoria's Secret (@victoriassecret) has 76.8M Instagram followers with a 4.19% engagement rate over the past 12 months. Across 707 posts, Victoria's Secret received 84.5M total likes and 2.05B impressions, averaging 120K likes per post. This page tracks Victoria's Secret's performance metrics, top content, and engagement trends — updated daily.

Victoria's Secret (@victoriassecret) Instagram Analytics FAQ

How many Instagram followers does Victoria's Secret have?+
Victoria's Secret (@victoriassecret) has 76.8M Instagram followers as of October 2026.
What is Victoria's Secret's Instagram engagement rate?+
Victoria's Secret's Instagram engagement rate is 4.19% over the last 12 months, based on 707 posts.
How many likes does Victoria's Secret get on Instagram?+
Victoria's Secret received 84.5M total likes across 707 posts in the last 12 months, averaging 120K likes per post.
How many Instagram impressions does Victoria's Secret get?+
Victoria's Secret's Instagram content generated 2.05B total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.