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followers
61.6M
impressions
495M
likes
13.8M
comments
115K
posts
464
engagement
1.64%
emv
$13.5M
Average per post
1.07M

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ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.
 
Photography by Stillz
Styling by Carlos Nazario
Produced by We Own the city
Music by Camilo Sesto 
 
Available tonight at midnight.
(Check zara.com for the exact launch time)
14.9M
1.12M
7.26K
2mo ago
zara
ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.   Photography by Stillz Styling by Carlos Nazario Produced by We Own the city Music by Camilo Sesto    Available tonight at midnight. (Check zara.com for the exact launch time)
From glass to mini tote bag
@glassgoof #zara
7.61M
92.2K
167
2mo ago
zara
From glass to mini tote bag @glassgoof #zara
From pencil to heel
@toldart #zara
6.77M
47.0K
164
3mo ago
zara
From pencil to heel @toldart #zara
Party look: undefeated.
@young_emperors #zara
5.55M
20.9K
129
1mo ago
zara
Party look: undefeated. @young_emperors #zara
Scents of the desert
@elodiebouedec #zara
4.70M
44.1K
223
5mo ago
zara
Scents of the desert @elodiebouedec #zara
ZARA LUDOVIC DE SAINT SERNIN

Video and Photograph by Gordon Von Steiner @gvsgvs
Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin
@alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin

Stylist @mr_carlos_nazario
Creative Direction @jbtalbourdet @lolitajacobs
Hair @lucas.a.wilson
Make-Up @markcarrasquillo
Set Designer @stefanbeckman

Available November 17th
#ZARA #LDSS
4.66M
99.5K
2.24K
8mo ago
zara
ZARA LUDOVIC DE SAINT SERNIN Video and Photograph by Gordon Von Steiner @gvsgvs Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin @alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin Stylist @mr_carlos_nazario Creative Direction @jbtalbourdet @lolitajacobs Hair @lucas.a.wilson Make-Up @markcarrasquillo Set Designer @stefanbeckman Available November 17th #ZARA #LDSS
50 PIECES, 50 CREATORS
 
Zara is celebrating its 50th anniversary with some of today’s greatest creatives through a collection of 50 exclusive pieces designed by 50 renowned creators.

Launching October 6th.

#ZARA50 #50CREATORS
4.49M
34.0K
189
10mo ago
zara
50 PIECES, 50 CREATORS   Zara is celebrating its 50th anniversary with some of today’s greatest creatives through a collection of 50 exclusive pieces designed by 50 renowned creators. Launching October 6th. #ZARA50 #50CREATORS
ZARA presents “Le Dîner”

Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.
 
A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_
Produced by Little Spain @little.spain
 
Cinematographer  Arnau Valls Colomer @arnauvallscolomer
Stylist Harry Lambert @harry_lambert
Art Director Jose Tirado @josetiradoad
 
Watch the full short movie at zara.com or on our app
#zara
4.29M
25.4K
311
7mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
Seasonal vibes. Perfectly baked.
#zara @sofiaviolan
4.25M
39.0K
160
7mo ago
zara
Seasonal vibes. Perfectly baked. #zara @sofiaviolan
ZARA presents BENITO ANTONIO
Launching May 21
3.69M
147K
775
2mo ago
zara
ZARA presents BENITO ANTONIO Launching May 21
ZARA presents “Le Dîner”

Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.
 
A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_
Produced by Little Spain @little.spain
 
Cinematographer Arnau Valls Colomer @arnauvallscolomer
Stylist Harry Lambert @harry_lambert
Art Director Jose Tirado @josetiradoad
 
Watch the full short movie at zara.com or on our app
#zara
3.66M
239K
51
7mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA presents “Le Dîner”
 
A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.
 
Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel.
A short film directed by Santos Bacana & Rogelio Gonzalez
Produced by Little Spain
 
Save the date!
DEC. 11 | 20H CET | 2PM EST | 11AM PST
 
On the app and zara.com
 
#zara
3.52M
82.8K
389
7mo ago
zara
ZARA presents “Le Dîner”   A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.   Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel. A short film directed by Santos Bacana & Rogelio Gonzalez Produced by Little Spain   Save the date! DEC. 11 | 20H CET | 2PM EST | 11AM PST   On the app and zara.com   #zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.

Creative direction by Benito Antonio Martínez Ocasio
Photography by Stillz
Styling by Carlos Nazario
3.50M
140K
903
2mo ago
zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
ZARA presents “Le Dîner”

Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.
 
A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_
Produced by Little Spain @little.spain
 
Cinematographer  Arnau Valls Colomer @arnauvallscolomer
Stylist Harry Lambert @harry_lambert
Art Director Jose Tirado @josetiradoad
 
Watch the full short movie at zara.com or on our app
#zara
3.46M
135K
57
7mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO
 
A collaboration that celebrates culture, freedom of identity, and fashion global scale.

Available March 26th

Film by @allenalcantara 
#zara @willychavarria
3.46M
167K
575
4mo ago
zara
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO A collaboration that celebrates culture, freedom of identity, and fashion global scale. Available March 26th Film by @allenalcantara #zara @willychavarria
ZARA presents “Le Dîner”

Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.
 
A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_
Produced by Little Spain @little.spain
 
Cinematographer  Arnau Valls Colomer @arnauvallscolomer
Stylist Harry Lambert @harry_lambert
Art Director Jose Tirado @josetiradoad
 
Watch the full short movie at zara.com or on our app
#zara
3.39M
62.2K
64
7mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
50 PIECES, 50 CREATORS

Discover our Pop-up and enjoy exclusive access to 50 pieces designed by 50 renowned creators.
 
2ND-5TH October
40 Avenue George V, 75008, Paris
Opening hours: 10AM - 7PM
 
#ZARA50 #50CREATORS
3.23M
109K
131
9mo ago
zara
50 PIECES, 50 CREATORS Discover our Pop-up and enjoy exclusive access to 50 pieces designed by 50 renowned creators.   2ND-5TH October 40 Avenue George V, 75008, Paris Opening hours: 10AM - 7PM   #ZARA50 #50CREATORS
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.

Creative direction by Benito Antonio Martínez Ocasio
Photography by Stillz
Styling by Carlos Nazario
3.03M
121K
893
2mo ago
zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
Thank you all for this year! 
#zara #happynewyear
2.95M
23.6K
831
6mo ago
zara
Thank you all for this year!  #zara #happynewyear
ZARA AND WILLY CHAVARRIA PRESENT VATISIMO.
 
A film directed by Glen Luchford featuring Christy Turlington and Alberto Guerra.
 
Creative Director: @willychavarria
Film Director: @_glen_luchford
Stylist: @mr_carlos_nazario
Hair: @paulhanlonhair
Makeup: @yad1m
DOP: Jack Webb
Production Design: @gideonponte
Production: @_alicefilms
Agency: @chrimichael
Music: "Cuna de lobos" composed by Pedro Ernesto Plascencia Salinas

#WillyChavarriaxZara
2.86M
88.4K
620
4mo ago
zara
ZARA AND WILLY CHAVARRIA PRESENT VATISIMO. A film directed by Glen Luchford featuring Christy Turlington and Alberto Guerra. Creative Director: @willychavarria Film Director: @_glen_luchford Stylist: @mr_carlos_nazario Hair: @paulhanlonhair Makeup: @yad1m DOP: Jack Webb Production Design: @gideonponte Production: @_alicefilms Agency: @chrimichael Music: "Cuna de lobos" composed by Pedro Ernesto Plascencia Salinas #WillyChavarriaxZara

ZARA (@zara) Instagram Stats & Analytics

ZARA (@zara) has 61.6M Instagram followers with a 1.64% engagement rate over the past 12 months. Across 464 posts, ZARA received 13.8M total likes and 254M impressions, averaging 29.7K likes per post. This page tracks ZARA's performance metrics, top content, and engagement trends — updated daily.

ZARA (@zara) Instagram Analytics FAQ

How many Instagram followers does ZARA have?+
ZARA (@zara) has 61.6M Instagram followers as of July 2026.
What is ZARA's Instagram engagement rate?+
ZARA's Instagram engagement rate is 1.64% over the last 12 months, based on 464 posts.
How many likes does ZARA get on Instagram?+
ZARA received 13.8M total likes across 464 posts in the last 12 months, averaging 29.7K likes per post.
How many Instagram impressions does ZARA get?+
ZARA's Instagram content generated 254M total impressions over the last 12 months.