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followers
61.6M
impressions
499M
likes
14.4M
comments
119K
posts
456
engagement
1.79%
emv
$13.7M
Average per post
1.10M

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ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.   Photography by Stillz Styling by Carlos Nazario Produced by We Own the city Music by Camilo Sesto    Available tonight at midnight. (Check zara.com for the exact launch time)
13.0M
977K
6.73K
6d ago
zara
ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.   Photography by Stillz Styling by Carlos Nazario Produced by We Own the city Music by Camilo Sesto    Available tonight at midnight. (Check zara.com for the exact launch time)
From glass to mini tote bag @glassgoof #zara
6.83M
49.0K
156
4w ago
zara
From glass to mini tote bag @glassgoof #zara
From pencil to heel @toldart #zara
6.77M
47.0K
166
1mo ago
zara
From pencil to heel @toldart #zara
Scents of the desert @elodiebouedec #zara
4.70M
44.2K
223
3mo ago
zara
Scents of the desert @elodiebouedec #zara
ZARA LUDOVIC DE SAINT SERNIN Video and Photograph by Gordon Von Steiner @gvsgvs Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin @alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin Stylist @mr_carlos_nazario Creative Direction @jbtalbourdet @lolitajacobs Hair @lucas.a.wilson Make-Up @markcarrasquillo Set Designer @stefanbeckman Available November 17th #ZARA #LDSS
4.66M
99.6K
2.24K
6mo ago
zara
ZARA LUDOVIC DE SAINT SERNIN Video and Photograph by Gordon Von Steiner @gvsgvs Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin @alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin Stylist @mr_carlos_nazario Creative Direction @jbtalbourdet @lolitajacobs Hair @lucas.a.wilson Make-Up @markcarrasquillo Set Designer @stefanbeckman Available November 17th #ZARA #LDSS
50 PIECES, 50 CREATORS   Zara is celebrating its 50th anniversary with some of today’s greatest creatives through a collection of 50 exclusive pieces designed by 50 renowned creators. Launching October 6th. #ZARA50 #50CREATORS
4.48M
34.1K
188
8mo ago
zara
50 PIECES, 50 CREATORS   Zara is celebrating its 50th anniversary with some of today’s greatest creatives through a collection of 50 exclusive pieces designed by 50 renowned creators. Launching October 6th. #ZARA50 #50CREATORS
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
4.29M
25.5K
311
5mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
Seasonal vibes. Perfectly baked. #zara @sofiaviolan
4.25M
39.1K
160
5mo ago
zara
Seasonal vibes. Perfectly baked. #zara @sofiaviolan
50 SONGS OF THE SEA A celebration of 50 years of Zara The observatory at the top of Monte de San Pedro in A Coruña is transformed into a kinetic installation that encompasses viewers within a luminous visual poem to mark ZARA’s 50th year, created by British artist and designer Es Devlin @esdevlin #ZARA50 #50SongsOfTheSea
3.92M
118K
313
11mo ago
zara
50 SONGS OF THE SEA A celebration of 50 years of Zara The observatory at the top of Monte de San Pedro in A Coruña is transformed into a kinetic installation that encompasses viewers within a luminous visual poem to mark ZARA’s 50th year, created by British artist and designer Es Devlin @esdevlin #ZARA50 #50SongsOfTheSea
50 SONGS OF THE SEA A celebration of 50 years of Zara Zara, continues its anniversary celebrations with the restoration and reopening of A Coruña’s Cúpula Atlántica Observatory overlooking the city and its impressive coastline from Monte de San Pedro. Inside this space, visitors will find a spectacular kinetic installation entitled ‘50 Songs of the Sea’, created by British artist and designer Es Devlin @esdevlin for the interior of the Observatory's 28-metre diameter dome. #ZARA50 #50SongsOfTheSea
3.79M
146K
175
10mo ago
zara
50 SONGS OF THE SEA A celebration of 50 years of Zara Zara, continues its anniversary celebrations with the restoration and reopening of A Coruña’s Cúpula Atlántica Observatory overlooking the city and its impressive coastline from Monte de San Pedro. Inside this space, visitors will find a spectacular kinetic installation entitled ‘50 Songs of the Sea’, created by British artist and designer Es Devlin @esdevlin for the interior of the Observatory's 28-metre diameter dome. #ZARA50 #50SongsOfTheSea
ZARA presents BENITO ANTONIO Launching May 21
3.68M
147K
770
1w ago
zara
ZARA presents BENITO ANTONIO Launching May 21
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.65M
239K
51
5mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA presents “Le Dîner”   A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.   Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel. A short film directed by Santos Bacana & Rogelio Gonzalez Produced by Little Spain   Save the date! DEC. 11 | 20H CET | 2PM EST | 11AM PST   On the app and zara.com   #zara
3.52M
83.1K
390
5mo ago
zara
ZARA presents “Le Dîner”   A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.   Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel. A short film directed by Santos Bacana & Rogelio Gonzalez Produced by Little Spain   Save the date! DEC. 11 | 20H CET | 2PM EST | 11AM PST   On the app and zara.com   #zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.46M
136K
58
5mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO A collaboration that celebrates culture, freedom of identity, and fashion global scale. Available March 26th Film by @allenalcantara #zara @willychavarria
3.45M
167K
581
2mo ago
zara
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO A collaboration that celebrates culture, freedom of identity, and fashion global scale. Available March 26th Film by @allenalcantara #zara @willychavarria
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.39M
62.5K
65
5mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
3.33M
133K
869
6d ago
zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
50 PIECES, 50 CREATORS Discover our Pop-up and enjoy exclusive access to 50 pieces designed by 50 renowned creators.   2ND-5TH October 40 Avenue George V, 75008, Paris Opening hours: 10AM - 7PM   #ZARA50 #50CREATORS
3.23M
110K
131
7mo ago
zara
50 PIECES, 50 CREATORS Discover our Pop-up and enjoy exclusive access to 50 pieces designed by 50 renowned creators.   2ND-5TH October 40 Avenue George V, 75008, Paris Opening hours: 10AM - 7PM   #ZARA50 #50CREATORS
Guitarricadelafuente & Zara A capsule inspired by the latest album: Spanish Leather Port Pelegrí @guitarricadelafuente #zara #zaraman
3.21M
125K
499
11mo ago
zara
Guitarricadelafuente & Zara A capsule inspired by the latest album: Spanish Leather Port Pelegrí @guitarricadelafuente #zara #zaraman
Thank you all for this year!  #zara #happynewyear
2.94M
23.6K
833
4mo ago
zara
Thank you all for this year!  #zara #happynewyear

ZARA (@zara) Instagram Stats & Analytics

ZARA (@zara) has 61.6M Instagram followers with a 1.79% engagement rate over the past 12 months. Across 456 posts, ZARA received 14.4M total likes and 250M impressions, averaging 31.6K likes per post. This page tracks ZARA's performance metrics, top content, and engagement trends — updated daily.

ZARA (@zara) Instagram Analytics FAQ

How many Instagram followers does ZARA have?+
ZARA (@zara) has 61.6M Instagram followers as of May 2026.
What is ZARA's Instagram engagement rate?+
ZARA's Instagram engagement rate is 1.79% over the last 12 months, based on 456 posts.
How many likes does ZARA get on Instagram?+
ZARA received 14.4M total likes across 456 posts in the last 12 months, averaging 31.6K likes per post.
How many Instagram impressions does ZARA get?+
ZARA's Instagram content generated 250M total impressions over the last 12 months.