NewGet @zara's full report
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followers
61.7M
impressions
484M
likes
12.9M
comments
125K
posts
477
engagement
1.59%
emv
$13.1M
Average per post
1.01M

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ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.   Photography by Stillz Styling by Carlos Nazario Produced by We Own the city Music by Camilo Sesto    Available tonight at midnight. (Check zara.com for the exact launch time)
15.2M
1.14M
7.35K
4mo ago
zara
ZARA presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates.   Photography by Stillz Styling by Carlos Nazario Produced by We Own the city Music by Camilo Sesto    Available tonight at midnight. (Check zara.com for the exact launch time)
From glass to mini tote bag @glassgoof #zara
7.72M
95.3K
167
5mo ago
zara
From glass to mini tote bag @glassgoof #zara
From pencil to heel @toldart #zara
6.77M
46.9K
164
6mo ago
zara
From pencil to heel @toldart #zara
Party look: undefeated. @young_emperors #zara
5.56M
20.9K
131
4mo ago
zara
Party look: undefeated. @young_emperors #zara
Scents of the desert @elodiebouedec #zara
4.70M
44.0K
221
7mo ago
zara
Scents of the desert @elodiebouedec #zara
ZARA LUDOVIC DE SAINT SERNIN Video and Photograph by Gordon Von Steiner @gvsgvs Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin @alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin Stylist @mr_carlos_nazario Creative Direction @jbtalbourdet @lolitajacobs Hair @lucas.a.wilson Make-Up @markcarrasquillo Set Designer @stefanbeckman Available November 17th #ZARA #LDSS
4.67M
99.4K
2.24K
11mo ago
zara
ZARA LUDOVIC DE SAINT SERNIN Video and Photograph by Gordon Von Steiner @gvsgvs Featuring Alex, Amelia, Maxime, Awwal & Ludovic de Saint Sernin @alexconsani @ameliagray @maximeemad @awwal_adeoti @ludovicdesaintsernin Stylist @mr_carlos_nazario Creative Direction @jbtalbourdet @lolitajacobs Hair @lucas.a.wilson Make-Up @markcarrasquillo Set Designer @stefanbeckman Available November 17th #ZARA #LDSS
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
4.29M
25.3K
312
10mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
Seasonal vibes. Perfectly baked. #zara @sofiaviolan
4.25M
38.9K
160
9mo ago
zara
Seasonal vibes. Perfectly baked. #zara @sofiaviolan
Beauty in motion @mariaantoniachica_ #zara #zarabeauty
3.75M
13.5K
201
2mo ago
zara
Beauty in motion @mariaantoniachica_ #zara #zarabeauty
ZARA presents BENITO ANTONIO Launching May 21
3.68M
147K
773
5mo ago
zara
ZARA presents BENITO ANTONIO Launching May 21
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.66M
238K
51
10mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA presents “Le Dîner”   A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.   Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel. A short film directed by Santos Bacana & Rogelio Gonzalez Produced by Little Spain   Save the date! DEC. 11 | 20H CET | 2PM EST | 11AM PST   On the app and zara.com   #zara
3.52M
82.5K
388
10mo ago
zara
ZARA presents “Le Dîner”   A quiet evening in one of Madrid’s most elegant restaurants takes an unexpected turn when a small group of strangers decides to stay for dinner. As spontaneous conversations spark and a mysterious visitor arrives, the night unfolds into an encounter none of them will soon forget.   Starring Rossy de Palma, Damson Idris, Dylan Penn, Chucho Valdés with Diane Kruger & Vincent Cassel. A short film directed by Santos Bacana & Rogelio Gonzalez Produced by Little Spain   Save the date! DEC. 11 | 20H CET | 2PM EST | 11AM PST   On the app and zara.com   #zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
3.50M
140K
902
4mo ago
zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO A collaboration that celebrates culture, freedom of identity, and fashion global scale. Available March 26th Film by @allenalcantara #zara @willychavarria
3.47M
166K
573
6mo ago
zara
ZARA AND WILLY CHAVARRIA PRESENT VATÍSIMO A collaboration that celebrates culture, freedom of identity, and fashion global scale. Available March 26th Film by @allenalcantara #zara @willychavarria
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.47M
135K
57
10mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
3.39M
62.0K
64
10mo ago
zara
ZARA presents “Le Dîner” Starring Rossy de Palma @rossydpalma, Damson Idris @damsonidris, Dylan Penn @iamdylanpenn, Chucho Valdés @chuchovaldesmusic with Diane Kruger @dianekruger & Vincent Cassel @vincentcassel.   A short film directed by Santos Bacana @santosbacana & Rogelio Gonzalez @roger_gonzalez_ Produced by Little Spain @little.spain   Cinematographer  Arnau Valls Colomer @arnauvallscolomer Stylist Harry Lambert @harry_lambert Art Director Jose Tirado @josetiradoad   Watch the full short movie at zara.com or on our app #zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
3.03M
121K
898
4mo ago
zara
Zara presents BENITO ANTONIO, a collection born in Puerto Rico and rooted in the personal world of Benito Antonio Martínez Ocasio, the places that shaped him, the instinct that has guided him, and the identity that has defined everything he creates. Creative direction by Benito Antonio Martínez Ocasio Photography by Stillz Styling by Carlos Nazario
Thank you all for this year!  #zara #happynewyear
2.95M
23.5K
829
9mo ago
zara
Thank you all for this year!  #zara #happynewyear
Re{form} Zara   “Authored by Couturier John Galliano. Built from our Memory, Made for Now.”   Vol 1. Concept by Couturier John Galliano   October 1st / 10:00 CEST
2.87M
30.0K
982
2w ago
zara
Re{form} Zara   “Authored by Couturier John Galliano. Built from our Memory, Made for Now.”   Vol 1. Concept by Couturier John Galliano   October 1st / 10:00 CEST
ZARA AND WILLY CHAVARRIA PRESENT VATISIMO. A film directed by Glen Luchford featuring Christy Turlington and Alberto Guerra. Creative Director: @willychavarria Film Director: @_glen_luchford Stylist: @mr_carlos_nazario Hair: @paulhanlonhair Makeup: @yad1m DOP: Jack Webb Production Design: @gideonponte Production: @_alicefilms Agency: @chrimichael Music: "Cuna de lobos" composed by Pedro Ernesto Plascencia Salinas #WillyChavarriaxZara
2.86M
88.1K
619
6mo ago
zara
ZARA AND WILLY CHAVARRIA PRESENT VATISIMO. A film directed by Glen Luchford featuring Christy Turlington and Alberto Guerra. Creative Director: @willychavarria Film Director: @_glen_luchford Stylist: @mr_carlos_nazario Hair: @paulhanlonhair Makeup: @yad1m DOP: Jack Webb Production Design: @gideonponte Production: @_alicefilms Agency: @chrimichael Music: "Cuna de lobos" composed by Pedro Ernesto Plascencia Salinas #WillyChavarriaxZara

ZARA (@zara) Instagram Stats & Analytics

ZARA (@zara) has 61.7M Instagram followers with a 1.59% engagement rate over the past 12 months. Across 477 posts, ZARA received 12.9M total likes and 484M impressions, averaging 27.1K likes per post. This page tracks ZARA's performance metrics, top content, and engagement trends — updated daily. To benchmark @zara against other accounts, use Socialpruf's Instagram competitor analysis tool.

ZARA (@zara) Instagram Analytics FAQ

How many Instagram followers does ZARA have?+
ZARA (@zara) has 61.7M Instagram followers as of October 2026.
What is ZARA's Instagram engagement rate?+
ZARA's Instagram engagement rate is 1.59% over the last 12 months, based on 477 posts.
How many likes does ZARA get on Instagram?+
ZARA received 12.9M total likes across 477 posts in the last 12 months, averaging 27.1K likes per post.
How many Instagram impressions does ZARA get?+
ZARA's Instagram content generated 484M total impressions over the last 12 months.
Can I compare ZARA with other Instagram accounts?+
Yes. Add @zara to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.