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9.16M
impressions
62.6M
likes
1.72M
comments
115K
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390
engagement
3.59%
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
Go get filaid @playboy
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Go get filaid @playboy
For @playboy with @anadiasphotography ! 🙏❤️ This journey has been very meaningful to me. Since the age of 18, I’ve been working with the Playboy family around the world, and it has carried me through many chapters of my life. I’m deeply grateful for every experience and everything it has taught me. Currently, I’ve been in a deep personal process and chose to take a step back from sharing my work. There is a fundamental inner shift and awakening happening within me, and I’m learning to meet it with awareness and responsibility. While I truly honor self-expression and creativity, I also find myself asking deeper questions. I want to use this platform with more intention and sensitivity. Nudity, to me, is a very delicate and powerful form of art. I see beauty, innocence, and freedom in it a form of expression, courage, and truth, especially in today’s world. At the same time, I feel a natural pull to be more mindful with how I share it. Not from rejection, but from a deeper sense of care and respect for both myself and the space it is received in. Some forms of beauty feel sacred to me now. And I’m learning to hold them with more awareness. I honor what has been, and I’m open to what is unfolding 🤍
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For @playboy with @anadiasphotography ! 🙏❤️ This journey has been very meaningful to me. Since the age of 18, I’ve been working with the Playboy family around the world, and it has carried me through many chapters of my life. I’m deeply grateful for every experience and everything it has taught me. Currently, I’ve been in a deep personal process and chose to take a step back from sharing my work. There is a fundamental inner shift and awakening happening within me, and I’m learning to meet it with awareness and responsibility. While I truly honor self-expression and creativity, I also find myself asking deeper questions. I want to use this platform with more intention and sensitivity. Nudity, to me, is a very delicate and powerful form of art. I see beauty, innocence, and freedom in it a form of expression, courage, and truth, especially in today’s world. At the same time, I feel a natural pull to be more mindful with how I share it. Not from rejection, but from a deeper sense of care and respect for both myself and the space it is received in. Some forms of beauty feel sacred to me now. And I’m learning to hold them with more awareness. I honor what has been, and I’m open to what is unfolding 🤍
"And so why do I want to do this [Playboy]? Because I want to. Because I grew up inspired by how beautiful the women in the magazine looked, and now I have the opportunity to be that beautiful, sexy mamasota in the magazine. Why not?" @KarolG defines her own "sexy" in our Spring 2026 cover story. Watch the full sit-down at the link in bio. Edit: @jasongallagherwashere and @celeazy_e
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"And so why do I want to do this [Playboy]? Because I want to. Because I grew up inspired by how beautiful the women in the magazine looked, and now I have the opportunity to be that beautiful, sexy mamasota in the magazine. Why not?" @KarolG defines her own "sexy" in our Spring 2026 cover story. Watch the full sit-down at the link in bio. Edit: @jasongallagherwashere and @celeazy_e
#Karolchella regram via @coachella 🐇
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#Karolchella regram via @coachella 🐇
Get unready with Miss February, Lauren Summer. Director: @wasgatt Director of Photography: @thegoldla Gaffer: Edgar Gomez Editor: @celeazy_e Sound: @phforandafter Special Thanks: @lapeerhotel
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Get unready with Miss February, Lauren Summer. Director: @wasgatt Director of Photography: @thegoldla Gaffer: Edgar Gomez Editor: @celeazy_e Sound: @phforandafter Special Thanks: @lapeerhotel
Congratulations to Lauren Summer and Ines Trocchia who, after 19 weeks and more than 1.7 million votes, have officially been named the WINNERS of the Great Playmate Search. Ines will appear on our inside cover and Lauren is the official People's Playmate, making her centerfold debut. Both will appear in our Spring 2026 issue, which is available for pre-order NOW at the link in bio. Please join us in wishing our winners well, and stay tuned for behind-the-scenes peeks at their shoots, happening next month.
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Congratulations to Lauren Summer and Ines Trocchia who, after 19 weeks and more than 1.7 million votes, have officially been named the WINNERS of the Great Playmate Search. Ines will appear on our inside cover and Lauren is the official People's Playmate, making her centerfold debut. Both will appear in our Spring 2026 issue, which is available for pre-order NOW at the link in bio. Please join us in wishing our winners well, and stay tuned for behind-the-scenes peeks at their shoots, happening next month.
"I think it's really important to be naughty sometimes." Miss April 2026, Lexee Smith, on being instantaneous, defying fear, and what makes her feel beautiful. Witness @lexeesmith in her most "feral" form at the link in bio. Director: @wasgatt Creative, Playboy: @smileystevens Director of Photography: @ty.rogers.dp Sound: @phforandafter Assistant Camera: @gianni_tullio Editor: @camillegetz
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"I think it's really important to be naughty sometimes." Miss April 2026, Lexee Smith, on being instantaneous, defying fear, and what makes her feel beautiful. Witness @lexeesmith in her most "feral" form at the link in bio. Director: @wasgatt Creative, Playboy: @smileystevens Director of Photography: @ty.rogers.dp Sound: @phforandafter Assistant Camera: @gianni_tullio Editor: @camillegetz
Go behind the scenes of @michelleweisstuch's Playmate pictorial, photographed by @anadiasphotography. Camera Operator: @pebarradas Video Editor: @companhiadosfilmes Lighting Equipment: @pg.photographicas
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Go behind the scenes of @michelleweisstuch's Playmate pictorial, photographed by @anadiasphotography. Camera Operator: @pebarradas Video Editor: @companhiadosfilmes Lighting Equipment: @pg.photographicas
Get in bed with Miss January 2025, Jordyn Johnson.
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Get in bed with Miss January 2025, Jordyn Johnson.
Behind the scenes in Cape Town with @noemieneuens for her @playboynetherlands June cover shoot. Photographer: @rogieralexander Videographer: @jo_pesch Creative Director: @amandaelisek Hair & Makeup: @miriam.kristal @gloss_artist_management Location: @kloof.house
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Behind the scenes in Cape Town with @noemieneuens for her @playboynetherlands June cover shoot. Photographer: @rogieralexander Videographer: @jo_pesch Creative Director: @amandaelisek Hair & Makeup: @miriam.kristal @gloss_artist_management Location: @kloof.house
Go paw to paw with Miss April 2026, @lexeesmith. See every image from our pictorial with the industry's favorite movement director at the link in bio. Director: @wasgatt Creative, Playboy: @smileystevens Director of Photography: @ty.rogers.dp Sound: @phforandafter Assistant Camera: @gianni_tullio Editor: @camillegetz
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Go paw to paw with Miss April 2026, @lexeesmith. See every image from our pictorial with the industry's favorite movement director at the link in bio. Director: @wasgatt Creative, Playboy: @smileystevens Director of Photography: @ty.rogers.dp Sound: @phforandafter Assistant Camera: @gianni_tullio Editor: @camillegetz
Carlotta Kohl is Playboy's Miss January 2026 — and the first Playmate to shoot her own pictorial. Taking on the challenge of handling her own photo equipment and wardrobe, Kohl drew inspiration from legendary photographer and Playboy alum Bunny Yeager, whose iconic pinups of Bettie Page and others left a lasting mark. Every challenge along the way paid off: her Miss January spread is a project she's proud of and very much wants you to enjoy. For now, enjoy a sneak peek at the safe-for-work version of Carlotta's Miss January photoshoot. To see the full spread and experience our Playmate in all her glory, pre-order the Spring 2026 issue now via the link in bio.
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Carlotta Kohl is Playboy's Miss January 2026 — and the first Playmate to shoot her own pictorial. Taking on the challenge of handling her own photo equipment and wardrobe, Kohl drew inspiration from legendary photographer and Playboy alum Bunny Yeager, whose iconic pinups of Bettie Page and others left a lasting mark. Every challenge along the way paid off: her Miss January spread is a project she's proud of and very much wants you to enjoy. For now, enjoy a sneak peek at the safe-for-work version of Carlotta's Miss January photoshoot. To see the full spread and experience our Playmate in all her glory, pre-order the Spring 2026 issue now via the link in bio.
@nudeproject x @playboy now live :)
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@nudeproject x @playboy now live :)
Photographer Jamie Nelson for Playboy magazine feauring Playmate Alexandria Finley #playboy #jamienelson #beautyeditorial #beautyphotographer #vintageplayboy Photographer: Jamie Nelson @jamienelson6 Creative: Smiley Stevens @smileyStevens @playboy Production: @the.goldhorse Stylist: Emily Evans @mrsemilyevans Model: Alexandria Finley @alexandriafinley Hair: Oskar Pera @oskarperahair Makeup: Alexandra French @alexandraafrench Manicurist: Ginger Lopez @nailsdid.byginger Lighting: Aaron Morganstein @aaronmorganstein Lighting: Pat Freyne @patfreyne Digi: John Farrell @johnfarrellphoto Location: @pink_1968
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Photographer Jamie Nelson for Playboy magazine feauring Playmate Alexandria Finley #playboy #jamienelson #beautyeditorial #beautyphotographer #vintageplayboy Photographer: Jamie Nelson @jamienelson6 Creative: Smiley Stevens @smileyStevens @playboy Production: @the.goldhorse Stylist: Emily Evans @mrsemilyevans Model: Alexandria Finley @alexandriafinley Hair: Oskar Pera @oskarperahair Makeup: Alexandra French @alexandraafrench Manicurist: Ginger Lopez @nailsdid.byginger Lighting: Aaron Morganstein @aaronmorganstein Lighting: Pat Freyne @patfreyne Digi: John Farrell @johnfarrellphoto Location: @pink_1968
Geena Rocero was Playboy’s August 2019 Playmate, as well as the first trans AAPI woman to hold that title. Playmate Pride 🏳️‍⚧️🇵🇭 “My transition happened in waves; it was political, social, cultural, physical and spiritual. When I was 15, I started joining the trans pageants, which are a huge part of our culture in the Philippines. I became a prominent trans beauty queen in my country, but legally I wasn’t recognized as a woman. When I moved to the U.S. to start modeling, it was the other way around. I was legally recognized as a woman, but culturally I had to retreat into the closet. When I turned 30, I was coming to terms with the next phase of my life, and I decided that I had had enough. I was tired of living with shame and internalized transphobia. I wanted to find the biggest platform I could and tell the whole world my story. So I gave a TED Talk and opened up about my experience. It was so freeing.” @playboy 📷🎥 @wiissa
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Geena Rocero was Playboy’s August 2019 Playmate, as well as the first trans AAPI woman to hold that title. Playmate Pride 🏳️‍⚧️🇵🇭 “My transition happened in waves; it was political, social, cultural, physical and spiritual. When I was 15, I started joining the trans pageants, which are a huge part of our culture in the Philippines. I became a prominent trans beauty queen in my country, but legally I wasn’t recognized as a woman. When I moved to the U.S. to start modeling, it was the other way around. I was legally recognized as a woman, but culturally I had to retreat into the closet. When I turned 30, I was coming to terms with the next phase of my life, and I decided that I had had enough. I was tired of living with shame and internalized transphobia. I wanted to find the biggest platform I could and tell the whole world my story. So I gave a TED Talk and opened up about my experience. It was so freeing.” @playboy 📷🎥 @wiissa
in my element ♡ @doveshore @orettac @breestanchfield @smileystevens @malloryroynon
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in my element ♡ @doveshore @orettac @breestanchfield @smileystevens @malloryroynon
In our Winter 2025–26 issue, Playboy goes on the record with Kid Cudi — the artist who rewired hip-hop with raw emotion. Kid Cudi moves with quiet confidence in a Culver City studio, his shadow stretching across the wall in a salmon Saint Laurent shirt and long LGN coat. From “Day n’ Nite” to Entergalactic, Cudi has spent over a decade reshaping culture and expanding the emotional depth of hip-hop. Now 41, Cudi is grounded but still reaching higher, freshly married, at peace and standing in a season of balance. @jaybuf sat down with Cudi to discuss marriage, movies and what’s next. Get the Winter 2025–26 issue — available for purchase on newsstands or online at playboy.com — to read the full interview. Editorial Director: @cassieanderson212 Photographer: @mason.poole Director of Photography: @daxblinn_dp Creative Director: @smileystevens Design & Visuals Director: @malloryroynon Stylist: @jasonrembert Groomer: @briellemckenna Barber: @styledbysy_ Props: @gil.and.roy.props.tv
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In our Winter 2025–26 issue, Playboy goes on the record with Kid Cudi — the artist who rewired hip-hop with raw emotion. Kid Cudi moves with quiet confidence in a Culver City studio, his shadow stretching across the wall in a salmon Saint Laurent shirt and long LGN coat. From “Day n’ Nite” to Entergalactic, Cudi has spent over a decade reshaping culture and expanding the emotional depth of hip-hop. Now 41, Cudi is grounded but still reaching higher, freshly married, at peace and standing in a season of balance. @jaybuf sat down with Cudi to discuss marriage, movies and what’s next. Get the Winter 2025–26 issue — available for purchase on newsstands or online at playboy.com — to read the full interview. Editorial Director: @cassieanderson212 Photographer: @mason.poole Director of Photography: @daxblinn_dp Creative Director: @smileystevens Design & Visuals Director: @malloryroynon Stylist: @jasonrembert Groomer: @briellemckenna Barber: @styledbysy_ Props: @gil.and.roy.props.tv
Cheyenne Gordon for PLAYBOY by @loverlover. See more of @cheygordon on @playboycenterfold. Motion & Edit: @andynoel__ Stylists: @jacqtrezzo @kendrakatzman_ Hair & Makeup: @jamiekeller Production: @peppermade Retoucher: @mollymack.jpg
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Cheyenne Gordon for PLAYBOY by @loverlover. See more of @cheygordon on @playboycenterfold. Motion & Edit: @andynoel__ Stylists: @jacqtrezzo @kendrakatzman_ Hair & Makeup: @jamiekeller Production: @peppermade Retoucher: @mollymack.jpg
We’re looking for the next face of PLAYBOY. Is it you? Register now at contests.playboy.com 🐇
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We’re looking for the next face of PLAYBOY. Is it you? Register now at contests.playboy.com 🐇

Playboy (@playboy) Instagram Stats & Analytics

Playboy (@playboy) has 9.16M Instagram followers with a 3.59% engagement rate over the past 12 months. Across 390 posts, Playboy received 1.72M total likes and 21.8M impressions, averaging 4.42K likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily.

Playboy (@playboy) Instagram Analytics FAQ

How many Instagram followers does Playboy have?+
Playboy (@playboy) has 9.16M Instagram followers as of May 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.59% over the last 12 months, based on 390 posts.
How many likes does Playboy get on Instagram?+
Playboy received 1.72M total likes across 390 posts in the last 12 months, averaging 4.42K likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 21.8M total impressions over the last 12 months.