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Snapback Sports at the 2026 FIFA World Cup
Snapback World Cup: 34 Games. 39 Days. One World Record.
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9.01M
impressions
221M
likes
7.76M
comments
159K
posts
542
engagement
3.39%
emv
$6.55M
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407K

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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
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In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
Introducing our Summer cover star, Cara Delevingne. Delevingne has spent over a decade being looked at—model, actor, muse. Now she's the one calling the shots. Her debut album drops in August, she stars in @jtfirstman's Cannes darling "Club Kid,” and she recently came out as a lesbian onstage at a @rosalia.vt show. In conversation with Ottessa Moshfegh, @caradelevingne opens up about getting sober, falling in love, and being naked. (And boy, is she naked.) Head to the link in bio for the full cover story. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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Introducing our Summer cover star, Cara Delevingne. Delevingne has spent over a decade being looked at—model, actor, muse. Now she's the one calling the shots. Her debut album drops in August, she stars in @jtfirstman's Cannes darling "Club Kid,” and she recently came out as a lesbian onstage at a @rosalia.vt show. In conversation with Ottessa Moshfegh, @caradelevingne opens up about getting sober, falling in love, and being naked. (And boy, is she naked.) Head to the link in bio for the full cover story. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
"[Performing] gets me out of my head. I've always enjoyed invoking emotions from people... I love entertaining people. I love being transported to somewhere else, whether that's a place of memory and sadness, or pain, or bliss and joy and dancing," our Summer Issue cover star Cara Delevingne told us. In our cover story, she tells us about finding herself over the years, defining intimacy and sexuality on her own terms, and what her life with her girlfriend Minke looks like. Read @caradelevingne's cover story at the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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"[Performing] gets me out of my head. I've always enjoyed invoking emotions from people... I love entertaining people. I love being transported to somewhere else, whether that's a place of memory and sadness, or pain, or bliss and joy and dancing," our Summer Issue cover star Cara Delevingne told us. In our cover story, she tells us about finding herself over the years, defining intimacy and sexuality on her own terms, and what her life with her girlfriend Minke looks like. Read @caradelevingne's cover story at the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
"I think to others it may seem like a reinvention, to me, it feels like a reveal." Cara Delevingne gets naked on her own terms for the first time in her career, and it's the most liberating thing she's ever felt. Watch her talk polarity, performance, and why this cover feels more like her than anything before it. Members see the entire shoot first—link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Set Design: @nickbot Manicure: @thuybnguyen Executive Producer: @taylortindall Senior Producer, Video: @hi_im_dan Producer, Video: @corispelling Editor, Video: 3DJ Pictures Colorist: @eliascolors DP: @sdybowski Film Camera OP: @lukaszdziedzic Gaffer: @alexandergay Sound: @pablomena Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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"I think to others it may seem like a reinvention, to me, it feels like a reveal." Cara Delevingne gets naked on her own terms for the first time in her career, and it's the most liberating thing she's ever felt. Watch her talk polarity, performance, and why this cover feels more like her than anything before it. Members see the entire shoot first—link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Set Design: @nickbot Manicure: @thuybnguyen Executive Producer: @taylortindall Senior Producer, Video: @hi_im_dan Producer, Video: @corispelling Editor, Video: 3DJ Pictures Colorist: @eliascolors DP: @sdybowski Film Camera OP: @lukaszdziedzic Gaffer: @alexandergay Sound: @pablomena Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
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End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
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In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
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As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
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She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
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Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
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Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
At 93, Tinto Brass is still the godfather of erotic film, and he hasn't lost his edge. The director behind "The Key" and "Miranda" sat down with writer @ginevrabarbetti at his home outside Rome to talk about desire, poetry and the bourgeois hypocrisy he's spent a career exposing. Read the full conversation at the link in bio. Photos by Gianfranco Salis
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At 93, Tinto Brass is still the godfather of erotic film, and he hasn't lost his edge. The director behind "The Key" and "Miranda" sat down with writer @ginevrabarbetti at his home outside Rome to talk about desire, poetry and the bourgeois hypocrisy he's spent a career exposing. Read the full conversation at the link in bio. Photos by Gianfranco Salis
Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
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Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
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Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
It's not just the Fourth of July, it's America's 250th birthday—a time for double the celebration. Here at Playboy, this super-sized holiday calls for one thing: a gallery of our most stunning ladies draped in the red, white, and blue. Head to the link in bio to celebrate in true Playboy style.
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It's not just the Fourth of July, it's America's 250th birthday—a time for double the celebration. Here at Playboy, this super-sized holiday calls for one thing: a gallery of our most stunning ladies draped in the red, white, and blue. Head to the link in bio to celebrate in true Playboy style.
Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_
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Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_
The first Monday in March marks World Tennis Day, a time to celebrate and uplift the beautiful sport. It's only right, then, that we do our part to spread the word about tennis in the way only Playboy can. In that spirit, we're resurfacing a 2020 tennis-themed pictorial, shot by photographer Ana Dias with models Svenja van den Bogaart and Olga De Mar. The trio took the court for a sexy shoot—and they aced it. View the full gallery at the link in bio.
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The first Monday in March marks World Tennis Day, a time to celebrate and uplift the beautiful sport. It's only right, then, that we do our part to spread the word about tennis in the way only Playboy can. In that spirit, we're resurfacing a 2020 tennis-themed pictorial, shot by photographer Ana Dias with models Svenja van den Bogaart and Olga De Mar. The trio took the court for a sexy shoot—and they aced it. View the full gallery at the link in bio.
We take Hump Day very seriously around here. This roundup of rumps will get you to Friday. More at the link in bio.
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We take Hump Day very seriously around here. This roundup of rumps will get you to Friday. More at the link in bio.
Go get filaid @playboy
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Go get filaid @playboy
It's Nude Recreation Week, a full seven days dedicated to living, laughing, and loving—all sans clothes. The goal is to get in touch with your inner nudist, stripping down for the normal, everyday things that you'd normally do to unwind. Honestly, where better than the great outdoors to shed both your layers and your inhibitions? Whether you're planning your own au naturel adventure or would rather celebrate vicariously, we've got just the thing at the link in bio.
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It's Nude Recreation Week, a full seven days dedicated to living, laughing, and loving—all sans clothes. The goal is to get in touch with your inner nudist, stripping down for the normal, everyday things that you'd normally do to unwind. Honestly, where better than the great outdoors to shed both your layers and your inhibitions? Whether you're planning your own au naturel adventure or would rather celebrate vicariously, we've got just the thing at the link in bio.

Playboy (@playboy) Instagram Stats & Analytics

Playboy (@playboy) has 9.01M Instagram followers with a 3.39% engagement rate over the past 12 months. Across 542 posts, Playboy received 7.76M total likes and 42.0M impressions, averaging 14.3K likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily.

Playboy (@playboy) Instagram Analytics FAQ

How many Instagram followers does Playboy have?+
Playboy (@playboy) has 9.01M Instagram followers as of July 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.39% over the last 12 months, based on 542 posts.
How many likes does Playboy get on Instagram?+
Playboy received 7.76M total likes across 542 posts in the last 12 months, averaging 14.3K likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 42.0M total impressions over the last 12 months.