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followers
8.99M
impressions
131M
likes
4.44M
comments
128K
posts
424
engagement
3.50%
emv
$3.89M
Average per post
309K
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38.0M
1.52M
25.4K
1mo ago
playboy
Introducing our Spring 2026 cover star: @KarolG.
She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?"
Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands.
Photographer: @graysorrenti
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative Director: @marie_suter
Styling: @kegrand
Words: @paoramos
Hair Stylist: @bobrecine
Makeup Artist: @iamjamalscott
Set Design: @per_haps
Manicure: @kimkimnails
Executive Producer: @taylortindall
Production: @ctdinc
Talent: @specialprojectsmedia
4.44M
178K
800
2d ago
playboy
In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments.
Photos by @amberasaly
3.46M
138K
845
4mo ago
playboy
In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
3.40M
136K
996
3mo ago
playboy
As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery.
Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
3.19M
127K
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3mo ago
playboy
She's got a way 🐰
@chappellroan arrives at the 2026 @grammys.
Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs
Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
3.08M
123K
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4mo ago
playboy
Sliding into 2026 like… 🎿🐰
Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
2.81M
113K
730
2w ago
playboy
Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen.
Styling: @chloeandchenelle
Makeup Artist: @mariodedivanovic
Hair Stylist: @chrisappleton1
Set Design: @thebritttt
Lighting: David López Osuna
Production: @fabiencolas
2.75M
110K
2.12K
2w ago
playboy
Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
2.68M
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2w ago
playboy
Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look.
Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back.
See The Making of Miss May at the link in bio.
Video: @hannezaruma
Photography: @smileystevens and @willynillyknowsbest
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative, Playboy: @smileystevens
Words: @babkina
Prop Stylist: @vfiddlerart
Photo Assistant: @gabesandoval_
2.60M
55.1K
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2w ago
playboy
Miss May set the board—the rest is for subscribers only. Your move at the link in bio.
Video: @hannezaruma
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative, Playboy: @smileystevens
Words: @babkina
Prop Stylist: @vfiddlerart
Photo Assistant: @gabesandoval_
Male Model: @lucadellavalleofficial
2.47M
98.6K
421
2mo ago
playboy
The first Monday in March marks World Tennis Day, a time to celebrate and uplift the beautiful sport. It's only right, then, that we do our part to spread the word about tennis in the way only Playboy can.
In that spirit, we're resurfacing a 2020 tennis-themed pictorial, shot by photographer Ana Dias with models Svenja van den Bogaart and Olga De Mar. The trio took the court for a sexy shoot—and they aced it. View the full gallery at the link in bio.
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1mo ago
playboy
"The reason we are here is to evolve the soul, and to have had that opportunity to analyze myself—to judge myself and critique myself, to understand why things were happening to me—has allowed me to move forward. I think people will start to notice that in everything I'm doing." @KarolG is finished apologizing—and we're all about to be the better for it.
Head to the link in bio for the full Spring 2026 story.
Photographer: @graysorrenti
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative Director: @marie_suter
Styling: @kegrand
Words: @paoramos
Hair Stylist: @bobrecine
Makeup Artist: @iamjamalscott
Set Design: @per_haps
Manicure: @kimkimnails
Executive Producer: @taylortindall
Production: @ctdinc
Talent: @specialprojectsmedia
2.34M
82.5K
1.18K
3mo ago
playboy
Go get filaid @playboy
2.30M
91.8K
444
1mo ago
playboy
The wait is over. Spring 2026 is officially on newsstands at @barnesandnoble and @casamagazinesnyc. If you spot us in the wild, show us your view—tag us for a chance to be featured.
In the meantime, enjoy this exclusive outtake of our cover star, @KarolG, and visit the link in bio to explore the full feature.
Photographer: @graysorrenti
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative Director: @marie_suter
Styling: @kegrand
Words: @paoramos
Hair Stylist: @bobrecine
Makeup Artist: @iamjamalscott
Set Design: @per_haps
Manicure: @kimkimnails
Executive Producer: @taylortindall
Production: @ctdinc
Talent: @specialprojectsmedia
2.23M
89.0K
641
1w ago
playboy
We take Hump Day very seriously around here. This roundup of rumps will get you to Friday. More at the link in bio.
2.07M
82.8K
936
3w ago
playboy
Before the biopic. From the archives: La Toya Jackson, March 1989.
1.96M
78.4K
450
1mo ago
playboy
The female form has long been muse for artists of all stripes—including for us here at Playboy. For our Spring 2026 issue, internally sloganed "for the love of women," it only made sense to celebrate women's bodies through the eyes of the experts: women themselves.
First up is Jessica Madavo. "It was only after I started taking self-portraits that I became interested in shooting people nude," @jessicamadavo says.
View the full feature at the link in bio.
Photographer: @jessicamadavo
Editor-in-Chief: @pfpicardi
Creative: @minimega.studio
Creative Director: @marie_suter
Art Director: @madeleinemmarie
Styling: @genevieve__devine
Executive Producer: @taylortindall
Location: @jonahfreud
1.57M
62.9K
282
2w ago
playboy
It's the first Saturday of May, which means garden enthusiasts across the world are getting naked. Naturally, we were already ahead of them. Head to the link in bio for 20 vintage photos from our very bountiful archive. #WorldNakedGardeningDay
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1mo ago
playboy
Nobody has ever moaned the word situationship in bed, yet here we are, using a label that admits nothing while doing everything couples do. Find out why @kellywoxford thinks it's time to grow up and just call her your lover via the link in bio.
1.30M
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3mo ago
playboy
Painter India Sachi invites Playboy inside her studio, where the artist strips down for her work.
"I've been making really large-scale paintings that touch on the intersections of mythology and gender, which has always been part of my work," @skittl.es says. "But I'm really leaning toward using mythology to look at the time that we're in right now. These women that appear throughout the paintings are me performing history or mythology or some sort of erotic scene."
See more from inside her studio at the link in bio.
Editorial Director: @cassieanderson212
Photographer: @josefinasantos
Videographer: @paytonkuhn
Creative Director: @smileystevens
Design & Visuals Director: @malloryroynon
Producer: @jamiemagnifico
Playboy (@playboy) Instagram Stats & Analytics
Playboy (@playboy) has 8.99M Instagram followers with a 3.50% engagement rate over the past 12 months. Across 424 posts, Playboy received 4.44M total likes and 26.5M impressions, averaging 10.5K likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily.
Playboy (@playboy) Instagram Analytics FAQ
How many Instagram followers does Playboy have?+
Playboy (@playboy) has 8.99M Instagram followers as of May 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.50% over the last 12 months, based on 424 posts.
How many likes does Playboy get on Instagram?+
Playboy received 4.44M total likes across 424 posts in the last 12 months, averaging 10.5K likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 26.5M total impressions over the last 12 months.