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followers
9.01M
impressions
174M
likes
5.99M
comments
143K
posts
497
engagement
3.37%
emv
$5.16M
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351K

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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
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In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
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End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
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In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
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As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
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She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
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Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
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Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
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Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
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Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_
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Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_
The first Monday in March marks World Tennis Day, a time to celebrate and uplift the beautiful sport. It's only right, then, that we do our part to spread the word about tennis in the way only Playboy can. In that spirit, we're resurfacing a 2020 tennis-themed pictorial, shot by photographer Ana Dias with models Svenja van den Bogaart and Olga De Mar. The trio took the court for a sexy shoot—and they aced it. View the full gallery at the link in bio.
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The first Monday in March marks World Tennis Day, a time to celebrate and uplift the beautiful sport. It's only right, then, that we do our part to spread the word about tennis in the way only Playboy can. In that spirit, we're resurfacing a 2020 tennis-themed pictorial, shot by photographer Ana Dias with models Svenja van den Bogaart and Olga De Mar. The trio took the court for a sexy shoot—and they aced it. View the full gallery at the link in bio.
We take Hump Day very seriously around here. This roundup of rumps will get you to Friday. More at the link in bio.
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We take Hump Day very seriously around here. This roundup of rumps will get you to Friday. More at the link in bio.
Go get filaid @playboy
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Go get filaid @playboy
"The reason we are here is to evolve the soul, and to have had that opportunity to analyze myself—to judge myself and critique myself, to understand why things were happening to me—has allowed me to move forward. I think people will start to notice that in everything I'm doing." @KarolG is finished apologizing—and we're all about to be the better for it. Head to the link in bio for the full Spring 2026 story. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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"The reason we are here is to evolve the soul, and to have had that opportunity to analyze myself—to judge myself and critique myself, to understand why things were happening to me—has allowed me to move forward. I think people will start to notice that in everything I'm doing." @KarolG is finished apologizing—and we're all about to be the better for it. Head to the link in bio for the full Spring 2026 story. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
Noémie Neuens, Playboy's Miss May 2025, shot by Ana Dias on open water. Please allow her to reintroduce herself—at the link in bio.
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Noémie Neuens, Playboy's Miss May 2025, shot by Ana Dias on open water. Please allow her to reintroduce herself—at the link in bio.
The wait is over. Spring 2026 is officially on newsstands at @barnesandnoble and @casamagazinesnyc. If you spot us in the wild, show us your view—tag us for a chance to be featured. In the meantime, enjoy this exclusive outtake of our cover star, @KarolG, and visit the link in bio to explore the full feature. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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The wait is over. Spring 2026 is officially on newsstands at @barnesandnoble and @casamagazinesnyc. If you spot us in the wild, show us your view—tag us for a chance to be featured. In the meantime, enjoy this exclusive outtake of our cover star, @KarolG, and visit the link in bio to explore the full feature. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
Before the biopic. From the archives: La Toya Jackson, March 1989.
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Before the biopic. From the archives: La Toya Jackson, March 1989.
The first full week of June marks National Fishing and Boating Week, a time to celebrate everything nautical. Here at Playboy, we have a great appreciation for the wet and wild outdoors. At the link in bio, enjoy a retrospective of our finest on-the-water shoots.
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The first full week of June marks National Fishing and Boating Week, a time to celebrate everything nautical. Here at Playboy, we have a great appreciation for the wet and wild outdoors. At the link in bio, enjoy a retrospective of our finest on-the-water shoots.
The female form has long been muse for artists of all stripes—including for us here at Playboy. For our Spring 2026 issue, internally sloganed "for the love of women," it only made sense to celebrate women's bodies through the eyes of the experts: women themselves. First up is Jessica Madavo. "It was only after I started taking self-portraits that I became interested in shooting people nude," @jessicamadavo says. View the full feature at the link in bio. Photographer: @jessicamadavo Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Art Director: @madeleinemmarie Styling: @genevieve__devine Executive Producer: @taylortindall Location: @jonahfreud
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The female form has long been muse for artists of all stripes—including for us here at Playboy. For our Spring 2026 issue, internally sloganed "for the love of women," it only made sense to celebrate women's bodies through the eyes of the experts: women themselves. First up is Jessica Madavo. "It was only after I started taking self-portraits that I became interested in shooting people nude," @jessicamadavo says. View the full feature at the link in bio. Photographer: @jessicamadavo Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Art Director: @madeleinemmarie Styling: @genevieve__devine Executive Producer: @taylortindall Location: @jonahfreud

Playboy (@playboy) Instagram Stats & Analytics

Playboy (@playboy) has 9.01M Instagram followers with a 3.37% engagement rate over the past 12 months. Across 497 posts, Playboy received 5.99M total likes and 32.7M impressions, averaging 12.0K likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily.

Playboy (@playboy) Instagram Analytics FAQ

How many Instagram followers does Playboy have?+
Playboy (@playboy) has 9.01M Instagram followers as of July 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.37% over the last 12 months, based on 497 posts.
How many likes does Playboy get on Instagram?+
Playboy received 5.99M total likes across 497 posts in the last 12 months, averaging 12.0K likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 32.7M total impressions over the last 12 months.