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Last Year03/02/25 - 03/02/26
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followers
9.12M
impressions
13.6M
likes
155K
comments
61K
posts
282
engagement
3.30%
emv
$388K
Avg. per post
48.7K

Key Metrics

Distributions

Top Content

Go get filaid @playboy
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2w ago
playboy
Go get filaid @playboy
Get unready with Miss February, Lauren Summer. Director: @wasgatt Director of Photography: @thegoldla Gaffer: Edgar Gomez Editor: @celeazy_e Sound: @phforandafter Special Thanks: @lapeerhotel
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Get unready with Miss February, Lauren Summer. Director: @wasgatt Director of Photography: @thegoldla Gaffer: Edgar Gomez Editor: @celeazy_e Sound: @phforandafter Special Thanks: @lapeerhotel
Go behind the scenes of @michelleweisstuch's Playmate pictorial, photographed by @anadiasphotography. Camera Operator: @pebarradas Video Editor: @companhiadosfilmes Lighting Equipment: @pg.photographicas
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2mo ago
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Go behind the scenes of @michelleweisstuch's Playmate pictorial, photographed by @anadiasphotography. Camera Operator: @pebarradas Video Editor: @companhiadosfilmes Lighting Equipment: @pg.photographicas
Congratulations to Lauren Summer and Ines Trocchia who, after 19 weeks and more than 1.7 million votes, have officially been named the WINNERS of the Great Playmate Search. Ines will appear on our inside cover and Lauren is the official People's Playmate, making her centerfold debut. Both will appear in our Spring 2026 issue, which is available for pre-order NOW at the link in bio. Please join us in wishing our winners well, and stay tuned for behind-the-scenes peeks at their shoots, happening next month.
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Congratulations to Lauren Summer and Ines Trocchia who, after 19 weeks and more than 1.7 million votes, have officially been named the WINNERS of the Great Playmate Search. Ines will appear on our inside cover and Lauren is the official People's Playmate, making her centerfold debut. Both will appear in our Spring 2026 issue, which is available for pre-order NOW at the link in bio. Please join us in wishing our winners well, and stay tuned for behind-the-scenes peeks at their shoots, happening next month.
Behind the scenes in Cape Town with @noemieneuens for her @playboynetherlands June cover shoot. Photographer: @rogieralexander Videographer: @jo_pesch Creative Director: @amandaelisek Hair & Makeup: @miriam.kristal @gloss_artist_management Location: @kloof.house
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Behind the scenes in Cape Town with @noemieneuens for her @playboynetherlands June cover shoot. Photographer: @rogieralexander Videographer: @jo_pesch Creative Director: @amandaelisek Hair & Makeup: @miriam.kristal @gloss_artist_management Location: @kloof.house
Carlotta Kohl is Playboy's Miss January 2026 — and the first Playmate to shoot her own pictorial. Taking on the challenge of handling her own photo equipment and wardrobe, Kohl drew inspiration from legendary photographer and Playboy alum Bunny Yeager, whose iconic pinups of Bettie Page and others left a lasting mark. Every challenge along the way paid off: her Miss January spread is a project she's proud of and very much wants you to enjoy. For now, enjoy a sneak peek at the safe-for-work version of Carlotta's Miss January photoshoot. To see the full spread and experience our Playmate in all her glory, pre-order the Spring 2026 issue now via the link in bio.
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1mo ago
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Carlotta Kohl is Playboy's Miss January 2026 — and the first Playmate to shoot her own pictorial. Taking on the challenge of handling her own photo equipment and wardrobe, Kohl drew inspiration from legendary photographer and Playboy alum Bunny Yeager, whose iconic pinups of Bettie Page and others left a lasting mark. Every challenge along the way paid off: her Miss January spread is a project she's proud of and very much wants you to enjoy. For now, enjoy a sneak peek at the safe-for-work version of Carlotta's Miss January photoshoot. To see the full spread and experience our Playmate in all her glory, pre-order the Spring 2026 issue now via the link in bio.
@nudeproject x @playboy now live :)
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2mo ago
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@nudeproject x @playboy now live :)
Geena Rocero was Playboy’s August 2019 Playmate, as well as the first trans AAPI woman to hold that title. Playmate Pride 🏳️‍⚧️🇵🇭 “My transition happened in waves; it was political, social, cultural, physical and spiritual. When I was 15, I started joining the trans pageants, which are a huge part of our culture in the Philippines. I became a prominent trans beauty queen in my country, but legally I wasn’t recognized as a woman. When I moved to the U.S. to start modeling, it was the other way around. I was legally recognized as a woman, but culturally I had to retreat into the closet. When I turned 30, I was coming to terms with the next phase of my life, and I decided that I had had enough. I was tired of living with shame and internalized transphobia. I wanted to find the biggest platform I could and tell the whole world my story. So I gave a TED Talk and opened up about my experience. It was so freeing.” @playboy 📷🎥 @wiissa
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9mo ago
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Geena Rocero was Playboy’s August 2019 Playmate, as well as the first trans AAPI woman to hold that title. Playmate Pride 🏳️‍⚧️🇵🇭 “My transition happened in waves; it was political, social, cultural, physical and spiritual. When I was 15, I started joining the trans pageants, which are a huge part of our culture in the Philippines. I became a prominent trans beauty queen in my country, but legally I wasn’t recognized as a woman. When I moved to the U.S. to start modeling, it was the other way around. I was legally recognized as a woman, but culturally I had to retreat into the closet. When I turned 30, I was coming to terms with the next phase of my life, and I decided that I had had enough. I was tired of living with shame and internalized transphobia. I wanted to find the biggest platform I could and tell the whole world my story. So I gave a TED Talk and opened up about my experience. It was so freeing.” @playboy 📷🎥 @wiissa
Photographer Jamie Nelson for Playboy magazine feauring Playmate Alexandria Finley #playboy #jamienelson #beautyeditorial #beautyphotographer #vintageplayboy Photographer: Jamie Nelson @jamienelson6 Creative: Smiley Stevens @smileyStevens @playboy Production: @the.goldhorse Stylist: Emily Evans @mrsemilyevans Model: Alexandria Finley @alexandriafinley Hair: Oskar Pera @oskarperahair Makeup: Alexandra French @alexandraafrench Manicurist: Ginger Lopez @nailsdid.byginger Lighting: Aaron Morganstein @aaronmorganstein Lighting: Pat Freyne @patfreyne Digi: John Farrell @johnfarrellphoto Location: @pink_1968
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Photographer Jamie Nelson for Playboy magazine feauring Playmate Alexandria Finley #playboy #jamienelson #beautyeditorial #beautyphotographer #vintageplayboy Photographer: Jamie Nelson @jamienelson6 Creative: Smiley Stevens @smileyStevens @playboy Production: @the.goldhorse Stylist: Emily Evans @mrsemilyevans Model: Alexandria Finley @alexandriafinley Hair: Oskar Pera @oskarperahair Makeup: Alexandra French @alexandraafrench Manicurist: Ginger Lopez @nailsdid.byginger Lighting: Aaron Morganstein @aaronmorganstein Lighting: Pat Freyne @patfreyne Digi: John Farrell @johnfarrellphoto Location: @pink_1968
In our Winter 2025–26 issue, Playboy goes on the record with Kid Cudi — the artist who rewired hip-hop with raw emotion. Kid Cudi moves with quiet confidence in a Culver City studio, his shadow stretching across the wall in a salmon Saint Laurent shirt and long LGN coat. From “Day n’ Nite” to Entergalactic, Cudi has spent over a decade reshaping culture and expanding the emotional depth of hip-hop. Now 41, Cudi is grounded but still reaching higher, freshly married, at peace and standing in a season of balance. @jaybuf sat down with Cudi to discuss marriage, movies and what’s next. Get the Winter 2025–26 issue — available for purchase on newsstands or online at playboy.com — to read the full interview. Editorial Director: @cassieanderson212 Photographer: @mason.poole Director of Photography: @daxblinn_dp Creative Director: @smileystevens Design & Visuals Director: @malloryroynon Stylist: @jasonrembert Groomer: @briellemckenna Barber: @styledbysy_ Props: @gil.and.roy.props.tv
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3mo ago
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In our Winter 2025–26 issue, Playboy goes on the record with Kid Cudi — the artist who rewired hip-hop with raw emotion. Kid Cudi moves with quiet confidence in a Culver City studio, his shadow stretching across the wall in a salmon Saint Laurent shirt and long LGN coat. From “Day n’ Nite” to Entergalactic, Cudi has spent over a decade reshaping culture and expanding the emotional depth of hip-hop. Now 41, Cudi is grounded but still reaching higher, freshly married, at peace and standing in a season of balance. @jaybuf sat down with Cudi to discuss marriage, movies and what’s next. Get the Winter 2025–26 issue — available for purchase on newsstands or online at playboy.com — to read the full interview. Editorial Director: @cassieanderson212 Photographer: @mason.poole Director of Photography: @daxblinn_dp Creative Director: @smileystevens Design & Visuals Director: @malloryroynon Stylist: @jasonrembert Groomer: @briellemckenna Barber: @styledbysy_ Props: @gil.and.roy.props.tv
Cheyenne Gordon for PLAYBOY by @loverlover. See more of @cheygordon on @playboycenterfold. Motion & Edit: @andynoel__ Stylists: @jacqtrezzo @kendrakatzman_ Hair & Makeup: @jamiekeller Production: @peppermade Retoucher: @mollymack.jpg
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Cheyenne Gordon for PLAYBOY by @loverlover. See more of @cheygordon on @playboycenterfold. Motion & Edit: @andynoel__ Stylists: @jacqtrezzo @kendrakatzman_ Hair & Makeup: @jamiekeller Production: @peppermade Retoucher: @mollymack.jpg
We’re looking for the next face of PLAYBOY. Is it you? Register now at contests.playboy.com 🐇
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6mo ago
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We’re looking for the next face of PLAYBOY. Is it you? Register now at contests.playboy.com 🐇
This week's Playboy Advisor has the best way to punch up your New Year's Eve champagne toast. For the recipe and more (including the golden ratio for the perfect Negroni), visit the link in bio.
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2mo ago
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This week's Playboy Advisor has the best way to punch up your New Year's Eve champagne toast. For the recipe and more (including the golden ratio for the perfect Negroni), visit the link in bio.
Inside a Miami penthouse, girl-next-door fantasies go live. The @bophouse turned TikTok virality into a full-scale OnlyFans machine built on braces, baby faces, and hundreds running the back-end. But behind the choreography and cash, it's the fans who are being sold. Read the full story from our Winter 2025–26 issue by Senior Editor @magdajtaylor at the link in bio.
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Inside a Miami penthouse, girl-next-door fantasies go live. The @bophouse turned TikTok virality into a full-scale OnlyFans machine built on braces, baby faces, and hundreds running the back-end. But behind the choreography and cash, it's the fans who are being sold. Read the full story from our Winter 2025–26 issue by Senior Editor @magdajtaylor at the link in bio.
Meet the 2025 Playmates. Tomorrow.
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4mo ago
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Meet the 2025 Playmates. Tomorrow.
Go behind the scenes of @myfrittatanelson's Playmate pictorial shoot, photographed by @megbatphoto. Video: @roxface
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2mo ago
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Go behind the scenes of @myfrittatanelson's Playmate pictorial shoot, photographed by @megbatphoto. Video: @roxface
Get in bed with Miss December 2025, Hunny.
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1w ago
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Get in bed with Miss December 2025, Hunny.
Go behind the scenes of @jordynjohnsonn's Playmate pictorial, photographed by @sniktawa. Cinematographer: @willynillyknowsbest
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1mo ago
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Go behind the scenes of @jordynjohnsonn's Playmate pictorial, photographed by @sniktawa. Cinematographer: @willynillyknowsbest
Go behind the scenes of @emmavanderhoof's Playmate pictorial, photographed by @sniktawa. Cinematographer: @willynillyknowsbest
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Go behind the scenes of @emmavanderhoof's Playmate pictorial, photographed by @sniktawa. Cinematographer: @willynillyknowsbest
Miss January 2026, Carlotta Kohl, put some vintage Playboy Party Jokes to the test. Do they still land, or are they stuck in the '50s? Stay playful and catch @carlottiica in action—pre-order the Spring 2026 issue at the link in bio.
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Miss January 2026, Carlotta Kohl, put some vintage Playboy Party Jokes to the test. Do they still land, or are they stuck in the '50s? Stay playful and catch @carlottiica in action—pre-order the Spring 2026 issue at the link in bio.

Playboy (@playboy) Instagram Stats & Analytics

Playboy (@playboy) has 9.12M Instagram followers with a 3.30% engagement rate over the past 12 months. Across 282 posts, Playboy received 155K total likes and 12.2M impressions, averaging 554 likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily.

Playboy (@playboy) Instagram Analytics FAQ

How many Instagram followers does Playboy have?+
Playboy (@playboy) has 9.12M Instagram followers as of March 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.30% over the last 12 months, based on 282 posts.
How many likes does Playboy get on Instagram?+
Playboy received 155K total likes across 282 posts in the last year, averaging 554 likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 12.2M total impressions over the last 12 months.