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8.94M
impressions
364M
likes
13.4M
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204K
posts
737
engagement
3.41%
emv
$10.9M
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
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Introducing our Spring 2026 cover star: @KarolG. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: @graysorrenti Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @kegrand Words: @paoramos Hair Stylist: @bobrecine Makeup Artist: @iamjamalscott Set Design: @per_haps Manicure: @kimkimnails Executive Producer: @taylortindall Production: @ctdinc Talent: @specialprojectsmedia
In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
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In honor of @meganfox's 40th birthday, drop your favorite performance of hers in the comments. Photos by @amberasaly
Introducing our Summer cover star, Cara Delevingne. Delevingne has spent over a decade being looked at—model, actor, muse. Now she's the one calling the shots. Her debut album drops in August, she stars in @jtfirstman's Cannes darling "Club Kid,” and she recently came out as a lesbian onstage at a @rosalia.vt show. In conversation with Ottessa Moshfegh, @caradelevingne opens up about getting sober, falling in love, and being naked. (And boy, is she naked.) Head to the link in bio for the full cover story. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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Introducing our Summer cover star, Cara Delevingne. Delevingne has spent over a decade being looked at—model, actor, muse. Now she's the one calling the shots. Her debut album drops in August, she stars in @jtfirstman's Cannes darling "Club Kid,” and she recently came out as a lesbian onstage at a @rosalia.vt show. In conversation with Ottessa Moshfegh, @caradelevingne opens up about getting sober, falling in love, and being naked. (And boy, is she naked.) Head to the link in bio for the full cover story. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
"[Performing] gets me out of my head. I've always enjoyed invoking emotions from people... I love entertaining people. I love being transported to somewhere else, whether that's a place of memory and sadness, or pain, or bliss and joy and dancing," our Summer Issue cover star Cara Delevingne told us. In our cover story, she tells us about finding herself over the years, defining intimacy and sexuality on her own terms, and what her life with her girlfriend Minke looks like. Read @caradelevingne's cover story at the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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"[Performing] gets me out of my head. I've always enjoyed invoking emotions from people... I love entertaining people. I love being transported to somewhere else, whether that's a place of memory and sadness, or pain, or bliss and joy and dancing," our Summer Issue cover star Cara Delevingne told us. In our cover story, she tells us about finding herself over the years, defining intimacy and sexuality on her own terms, and what her life with her girlfriend Minke looks like. Read @caradelevingne's cover story at the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
"I think to others it may seem like a reinvention, to me, it feels like a reveal." Cara Delevingne gets naked on her own terms for the first time in her career, and it's the most liberating thing she's ever felt. Watch her talk polarity, performance, and why this cover feels more like her than anything before it. Members see the entire shoot first—link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Set Design: @nickbot Manicure: @thuybnguyen Executive Producer: @taylortindall Senior Producer, Video: @hi_im_dan Producer, Video: @corispelling Editor, Video: 3DJ Pictures Colorist: @eliascolors DP: @sdybowski Film Camera OP: @lukaszdziedzic Gaffer: @alexandergay Sound: @pablomena Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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"I think to others it may seem like a reinvention, to me, it feels like a reveal." Cara Delevingne gets naked on her own terms for the first time in her career, and it's the most liberating thing she's ever felt. Watch her talk polarity, performance, and why this cover feels more like her than anything before it. Members see the entire shoot first—link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Set Design: @nickbot Manicure: @thuybnguyen Executive Producer: @taylortindall Senior Producer, Video: @hi_im_dan Producer, Video: @corispelling Editor, Video: 3DJ Pictures Colorist: @eliascolors DP: @sdybowski Film Camera OP: @lukaszdziedzic Gaffer: @alexandergay Sound: @pablomena Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
Happy birthday to our Summer 2026 cover star, Cara Delevingne. For more from her cover shoot—hit the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
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Happy birthday to our Summer 2026 cover star, Cara Delevingne. For more from her cover shoot—hit the link in bio. Photographer: @zoeygrossman Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative Director: @marie_suter Styling: @lanajaylackey Hair Stylist: @mararoszak Makeup Artist: @shelbysmithmakeup Manicure: @thuybnguyen Set Design: @nickbot Executive Producer: @taylortindall Production: @crawfordandcoproductions Bookings: @specialprojectsmedia
End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
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End of an era—and what an era it was. Drop your verdict on the @euphoria finale below. Photography and video by @davis.bates
In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
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In the early '80s, Playboy asked about 200 women to strip down and hit the slopes. See more of our famous Snow Bunnies at the link in bio.
As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
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As the 2026 Winter Olympic Games get going, we couldn't help but reminisce on the many winter sports-themed pictorials from Playboy's past. Sports are cool, but our country's real winners? These gorgeous women. Follow the link in our bio to see the full gallery. Featuring 1998 Playmate of the Year, @karenmcdougal, photographed by @stephenwayda.
Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
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Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: @hannezaruma Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_ Male Model: @lucadellavalleofficial
She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
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She's got a way 🐰 @chappellroan arrives at the 2026 @grammys. Chappell is nominated for two awards for her track "The Subway": Record of the Year and Best Pop Solo Performance. #GRAMMYs Photos by John Shearer/Kevin Mazur/Getty Images for The Recording Academy
Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
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Sliding into 2026 like… 🎿🐰 Lenna Sjööblom, Miss November 1972, photographed by Dwight Hooker for the "Girls of Skiing" pictorial in February 1974.
September's finest. Happy birthday, @sydney_sweeney! #repost @gregswalesart
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September's finest. Happy birthday, @sydney_sweeney! #repost @gregswalesart
At 93, Tinto Brass is still the godfather of erotic film, and he hasn't lost his edge. The director behind "The Key" and "Miranda" sat down with writer @ginevrabarbetti at his home outside Rome to talk about desire, poetry and the bourgeois hypocrisy he's spent a career exposing. Read the full conversation at the link in bio. Photos by Gianfranco Salis
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At 93, Tinto Brass is still the godfather of erotic film, and he hasn't lost his edge. The director behind "The Key" and "Miranda" sat down with writer @ginevrabarbetti at his home outside Rome to talk about desire, poetry and the bourgeois hypocrisy he's spent a career exposing. Read the full conversation at the link in bio. Photos by Gianfranco Salis
Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
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Tonight, the Met Gala red carpet is all about making the body a work of art. Naturally, Kim Kardashian shut it down—realized with Allen Jones and Whitaker Malem. Photographed by Playboy alum Nadia Lee Cohen. Styling: @chloeandchenelle Makeup Artist: @mariodedivanovic Hair Stylist: @chrisappleton1 Set Design: @thebritttt Lighting: David López Osuna Production: @fabiencolas
We now know her as Anna Nicole, but when Playboy first met her, she was Vickie Smith, a 24-year-old from the small town of Mexia, Texas, who landed on Playboy's March 1992 cover, then hit it big as Miss May the same year. A year later, she'd transformed into Anna Nicole Smith, the star of Guess Jeans ads and our 1993 Playmate of the Year. Ms. Smith went on to become one of Playboy's most iconic Playmates, a frequent face in our pages, and one we miss dearly. In her honor, explore the best of Anna Nicole Smith’s Playboy shoots at the link in bio.
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We now know her as Anna Nicole, but when Playboy first met her, she was Vickie Smith, a 24-year-old from the small town of Mexia, Texas, who landed on Playboy's March 1992 cover, then hit it big as Miss May the same year. A year later, she'd transformed into Anna Nicole Smith, the star of Guess Jeans ads and our 1993 Playmate of the Year. Ms. Smith went on to become one of Playboy's most iconic Playmates, a frequent face in our pages, and one we miss dearly. In her honor, explore the best of Anna Nicole Smith’s Playboy shoots at the link in bio.
Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
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Playboy's @kellywoxford talked to three men about why they actually like dating older women. Sam is not slumming. Marco is not looking for a mother. Patrick is not running a hustle. They each ended up dating a woman more than ten years older and decided to keep doing it. Link in bio.
It's not just the Fourth of July, it's America's 250th birthday—a time for double the celebration. Here at Playboy, this super-sized holiday calls for one thing: a gallery of our most stunning ladies draped in the red, white, and blue. Head to the link in bio to celebrate in true Playboy style.
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It's not just the Fourth of July, it's America's 250th birthday—a time for double the celebration. Here at Playboy, this super-sized holiday calls for one thing: a gallery of our most stunning ladies draped in the red, white, and blue. Head to the link in bio to celebrate in true Playboy style.
Congrats to @DakotaJohnson on hosting SNL this weekend. Photos via @nbcsnl / @maryellenmatthewsnyc
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Congrats to @DakotaJohnson on hosting SNL this weekend. Photos via @nbcsnl / @maryellenmatthewsnyc
Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_
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Introducing Miss May: Hanne Zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: @hannezaruma Photography: @smileystevens and @willynillyknowsbest Editor-in-Chief: @pfpicardi Creative: @minimega.studio Creative, Playboy: @smileystevens Words: @babkina Prop Stylist: @vfiddlerart Photo Assistant: @gabesandoval_

Playboy (@playboy) Instagram Stats & Analytics

Playboy (@playboy) has 8.94M Instagram followers with a 3.41% engagement rate over the past 12 months. Across 737 posts, Playboy received 13.4M total likes and 364M impressions, averaging 18.1K likes per post. This page tracks Playboy's performance metrics, top content, and engagement trends — updated daily. To benchmark @playboy against other accounts, use Socialpruf's Instagram competitor analysis tool.

Playboy (@playboy) Instagram Analytics FAQ

How many Instagram followers does Playboy have?+
Playboy (@playboy) has 8.94M Instagram followers as of October 2026.
What is Playboy's Instagram engagement rate?+
Playboy's Instagram engagement rate is 3.41% over the last 12 months, based on 737 posts.
How many likes does Playboy get on Instagram?+
Playboy received 13.4M total likes across 737 posts in the last 12 months, averaging 18.1K likes per post.
How many Instagram impressions does Playboy get?+
Playboy's Instagram content generated 364M total impressions over the last 12 months.
Can I compare Playboy with other Instagram accounts?+
Yes. Add @playboy to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.