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followers
16.0M
impressions
596M
likes
9.57M
comments
71.9K
posts
506
engagement
0.893%
emv
$14.4M
Average per post
1.18M

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Top Content

@sophielynn says Vans for the holidays just feels like home. ❤️
29.1M
73.2K
342
3mo ago
vans
@sophielynn says Vans for the holidays just feels like home. ❤️
As an Argentinian living in Barcelona, Tania is thriving in one of the world’s richest skate communities. Drawing inspiration from her friends in skate and art communities across the globe, Tania designed a Premium Old Skool that her whole crew would want to wear. Constructed with a rich rub-away leather that subtly changes color as the top black layer is worn off to reveal the red underneath, so each shoe will look even more unique over. Available now on vans.com.
19.3M
12.9K
77
7mo ago
vans
As an Argentinian living in Barcelona, Tania is thriving in one of the world’s richest skate communities. Drawing inspiration from her friends in skate and art communities across the globe, Tania designed a Premium Old Skool that her whole crew would want to wear. Constructed with a rich rub-away leather that subtly changes color as the top black layer is worn off to reveal the red underneath, so each shoe will look even more unique over. Available now on vans.com.
Shoes fr dayzzz.

United Through Skateboarding.
17.4M
14.1K
113
6mo ago
vans
Shoes fr dayzzz. United Through Skateboarding.
@mikeyfebruary always moving in the next generation of UltraRange. Fine-tuned for fit, built for motion. The 2.0 delivers next-level comfort, durability, and everyday versatility for life on the go.
16.9M
62.6K
68
10mo ago
vans
@mikeyfebruary always moving in the next generation of UltraRange. Fine-tuned for fit, built for motion. The 2.0 delivers next-level comfort, durability, and everyday versatility for life on the go.
HAYLEY WILLIAMS IS OFF THE WALL.

The new Authentic collection is available now.
16.8M
45.8K
343
1mo ago
vans
HAYLEY WILLIAMS IS OFF THE WALL. The new Authentic collection is available now.
Gliding through the city with @nassnyc
15.9M
82.4K
271
11mo ago
vans
Gliding through the city with @nassnyc
@br00klynellis keeps it effortless in the Super Lowpro. A flat sneaker made for movement, no matter the day.
14.8M
55.1K
103
10mo ago
vans
@br00klynellis keeps it effortless in the Super Lowpro. A flat sneaker made for movement, no matter the day.
Keeping it rolling in the Slip-Ons, Knu Skool, and the Super Lowpro. Styled by @volgaleoni
14.7M
121K
194
10mo ago
vans
Keeping it rolling in the Slip-Ons, Knu Skool, and the Super Lowpro. Styled by @volgaleoni
Lil Uzi Vert wears the Old Skool.

Videographer: @wyattspainwinfrey
Creative Director: @imran_potato
13.6M
46.3K
248
11mo ago
vans
Lil Uzi Vert wears the Old Skool. Videographer: @wyattspainwinfrey Creative Director: @imran_potato
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
13.5M
46.4K
132
5mo ago
vans
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
Elevated and clean in the black Super Lowpro styled by @umadetullio.
12.9M
91.8K
143
11mo ago
vans
Elevated and clean in the black Super Lowpro styled by @umadetullio.
@soleilroz on a self care day in the Super Lowpro.
12.5M
50.1K
111
3mo ago
vans
@soleilroz on a self care day in the Super Lowpro.
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
12.2M
63.9K
961
1mo ago
vans
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
Sunshine is calling, the Premium Old Skool styled by @nicolevas ☀️
11.5M
80.8K
189
11mo ago
vans
Sunshine is calling, the Premium Old Skool styled by @nicolevas ☀️
The @vanswarpedtour went off. Heavy sets, massive airs, and all the energy you could ask for.
11.5M
80.7K
270
10mo ago
vans
The @vanswarpedtour went off. Heavy sets, massive airs, and all the energy you could ask for.
@izzyrobertti spending her NYC summer in Knu Skools. 🤎 🎀
10.6M
41.2K
82
8mo ago
vans
@izzyrobertti spending her NYC summer in Knu Skools. 🤎 🎀
Lil Uzi Vert wears the Old Skool.

Photo: @rayscorruptedmind 
Video: @WyattSpainWinfrey
Creative Director: @imran_potato
9.75M
390K
2.94K
10mo ago
vans
Lil Uzi Vert wears the Old Skool. Photo: @rayscorruptedmind Video: @WyattSpainWinfrey Creative Director: @imran_potato
Meet The Vans. Available 11/3. 🎁

Featuring Nettspend, Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy, Tony Alva, and Cali DeWitt.
9.71M
29.6K
284
5mo ago
vans
Meet The Vans. Available 11/3. 🎁 Featuring Nettspend, Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy, Tony Alva, and Cali DeWitt.
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding.

This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST.

Edited by Jake Kuzyk & Cole Navin.
Photography by Oli Gagnon.
Produced by Vans.
9.39M
49.6K
89
3mo ago
vans
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding. This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST. Edited by Jake Kuzyk & Cole Navin. Photography by Oli Gagnon. Produced by Vans.
Celebrating the connections she’s made through skateboarding, Cocona adds friendship bracelets and charms inspired by her Japanese culture to the Old Skool. Launching 7.17
9.08M
9.77K
60
9mo ago
vans
Celebrating the connections she’s made through skateboarding, Cocona adds friendship bracelets and charms inspired by her Japanese culture to the Old Skool. Launching 7.17

vans (@vans) Instagram Stats & Analytics

vans (@vans) has 16.0M Instagram followers with a 0.89% engagement rate over the past 12 months. Across 506 posts, vans received 9.57M total likes and 459M impressions, averaging 18.9K likes per post. This page tracks vans's performance metrics, top content, and engagement trends — updated daily.

vans (@vans) Instagram Analytics FAQ

How many Instagram followers does vans have?+
vans (@vans) has 16.0M Instagram followers as of April 2026.
What is vans's Instagram engagement rate?+
vans's Instagram engagement rate is 0.89% over the last 12 months, based on 506 posts.
How many likes does vans get on Instagram?+
vans received 9.57M total likes across 506 posts in the last 12 months, averaging 18.9K likes per post.
How many Instagram impressions does vans get?+
vans's Instagram content generated 459M total impressions over the last 12 months.