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followers
15.7M
impressions
479M
likes
11.8M
comments
86.3K
posts
524
engagement
1.60%
emv
$12.6M
Average per post
913K

Key Metrics

Distributions

Top Content

@sophielynn says Vans for the holidays just feels like home. ❤️
29.1M
71.9K
336
10mo ago
vans
@sophielynn says Vans for the holidays just feels like home. ❤️
HAYLEY WILLIAMS IS OFF THE WALL. The new Authentic collection is available now.
16.8M
45.6K
342
8mo ago
vans
HAYLEY WILLIAMS IS OFF THE WALL. The new Authentic collection is available now.
Tony Alva’s been skating the Era since 1976. Now it’s back! Available online and in skate stores worldwide now.
15.9M
36.3K
359
8mo ago
vans
Tony Alva’s been skating the Era since 1976. Now it’s back! Available online and in skate stores worldwide now.
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
15.1M
69.5K
1.13K
8mo ago
vans
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
@vanswarpedtour ‘26 is quickly approaching. Secure your tickets now @ vanswarpedtour.com Washington D.C.- June 13-14 Long Beach, CA - July 25-26 Montreal QC - August 21-22 Mexico City, MX - September 12-13 Orlando, FL - November 14-15
15.0M
187K
674
7mo ago
vans
@vanswarpedtour ‘26 is quickly approaching. Secure your tickets now @ vanswarpedtour.com Washington D.C.- June 13-14 Long Beach, CA - July 25-26 Montreal QC - August 21-22 Mexico City, MX - September 12-13 Orlando, FL - November 14-15
It’s officially on the wall. Now wear it Off The Wall. Hand-painted and Worn Loud, @yelyahwilliams in the Authentic. 🏁
13.6M
122K
282
7mo ago
vans
It’s officially on the wall. Now wear it Off The Wall. Hand-painted and Worn Loud, @yelyahwilliams in the Authentic. 🏁
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
13.5M
45.5K
128
11mo ago
vans
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
Ready for more Super Lowpro.
13.1M
327K
378
3mo ago
vans
Ready for more Super Lowpro.
@soleilroz on a self care day in the Super Lowpro.
12.5M
49.1K
111
9mo ago
vans
@soleilroz on a self care day in the Super Lowpro.
No need to explore other connections. 🤝 The Premium Authentic is now available in new colorways.
12.3M
494K
2.06K
4mo ago
vans
No need to explore other connections. 🤝 The Premium Authentic is now available in new colorways.
VANSZA Rooted in curiosity, creativity and the freedom to explore, the collection follows SZA’s instincts. Go outside, touch something ALIVE, make something human. Drop 1 coming October 22. Text SZA to 21966 Photography: @christiandelfino
9.44M
378K
2.49K
2mo ago
vans
VANSZA Rooted in curiosity, creativity and the freedom to explore, the collection follows SZA’s instincts. Go outside, touch something ALIVE, make something human. Drop 1 coming October 22. Text SZA to 21966 Photography: @christiandelfino
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding. This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST. Edited by Jake Kuzyk & Cole Navin. Photography by Oli Gagnon. Produced by Vans.
9.39M
48.7K
86
9mo ago
vans
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding. This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST. Edited by Jake Kuzyk & Cole Navin. Photography by Oli Gagnon. Produced by Vans.
dripping with new fits for back to school online at vans.com
9.08M
53.0K
1.15K
3mo ago
vans
dripping with new fits for back to school online at vans.com
It’s a Vans! Meet The Vans.
8.60M
25.3K
177
10mo ago
vans
It’s a Vans! Meet The Vans.
“Flyest in da city.”
7.99M
320K
369
3mo ago
vans
“Flyest in da city.”
DIY Guy. 💇
7.68M
80.4K
207
7mo ago
vans
DIY Guy. 💇
Oh, What Fun. @cortis making themselves right at home. 🏠 A little chaos, a little Checkerboard and a lot of Icons. #ad
7.13M
534K
1.73K
1mo ago
vans
Oh, What Fun. @cortis making themselves right at home. 🏠 A little chaos, a little Checkerboard and a lot of Icons. #ad
Oh, What Fun. On the roof and in the icons. Things escalate quickly with @cortis #ad
6.96M
599K
998
1mo ago
vans
Oh, What Fun. On the roof and in the icons. Things escalate quickly with @cortis #ad
@seanii cozy season fits in the Mary Jane in Racing Red. ♥️
6.27M
32.0K
191
10mo ago
vans
@seanii cozy season fits in the Mary Jane in Racing Red. ♥️
Hayley Williams patiently waiting in her favorite pair from the new Authentic collection. The Authentic. Worn Loud Since 1966. 📷: @marksrosie
5.95M
238K
1.44K
8mo ago
vans
Hayley Williams patiently waiting in her favorite pair from the new Authentic collection. The Authentic. Worn Loud Since 1966. 📷: @marksrosie

vans (@vans) Instagram Stats & Analytics

vans (@vans) has 15.7M Instagram followers with a 1.60% engagement rate over the past 12 months. Across 524 posts, vans received 11.8M total likes and 479M impressions, averaging 22.6K likes per post. This page tracks vans's performance metrics, top content, and engagement trends — updated daily. To benchmark @vans against other accounts, use Socialpruf's Instagram competitor analysis tool.

vans (@vans) Instagram Analytics FAQ

How many Instagram followers does vans have?+
vans (@vans) has 15.7M Instagram followers as of November 2026.
What is vans's Instagram engagement rate?+
vans's Instagram engagement rate is 1.60% over the last 12 months, based on 524 posts.
How many likes does vans get on Instagram?+
vans received 11.8M total likes across 524 posts in the last 12 months, averaging 22.6K likes per post.
How many Instagram impressions does vans get?+
vans's Instagram content generated 479M total impressions over the last 12 months.
Can I compare vans with other Instagram accounts?+
Yes. Add @vans to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.