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followers
15.6M
impressions
513M
likes
9.77M
comments
75.2K
posts
543
engagement
0.906%
emv
$12.8M
Average per post
944K

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@sophielynn says Vans for the holidays just feels like home. ❤️
29.1M
72.4K
336
7mo ago
vans
@sophielynn says Vans for the holidays just feels like home. ❤️
As an Argentinian living in Barcelona, Tania is thriving in one of the world’s richest skate communities. Drawing inspiration from her friends in skate and art communities across the globe, Tania designed a Premium Old Skool that her whole crew would want to wear. Constructed with a rich rub-away leather that subtly changes color as the top black layer is worn off to reveal the red underneath, so each shoe will look even more unique over. Available now on vans.com.
19.3M
12.9K
77
11mo ago
vans
As an Argentinian living in Barcelona, Tania is thriving in one of the world’s richest skate communities. Drawing inspiration from her friends in skate and art communities across the globe, Tania designed a Premium Old Skool that her whole crew would want to wear. Constructed with a rich rub-away leather that subtly changes color as the top black layer is worn off to reveal the red underneath, so each shoe will look even more unique over. Available now on vans.com.
Shoes fr dayzzz.

United Through Skateboarding.
17.4M
14.0K
113
10mo ago
vans
Shoes fr dayzzz. United Through Skateboarding.
HAYLEY WILLIAMS IS OFF THE WALL.

The new Authentic collection is available now.
16.8M
45.7K
344
5mo ago
vans
HAYLEY WILLIAMS IS OFF THE WALL. The new Authentic collection is available now.
Tony Alva’s been skating the Era since 1976. Now it’s back! Available online and in skate stores worldwide now.
15.8M
36.5K
364
5mo ago
vans
Tony Alva’s been skating the Era since 1976. Now it’s back! Available online and in skate stores worldwide now.
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
15.1M
68.4K
1.12K
5mo ago
vans
The Authentic. Born a quiet deck shoe, claimed by the loudest on the block... skateboarders. For sixty years, the Authentic has been chosen by noisemakers. Artists and innovators. Misfits and malcontents. Those who live OFF THE WALL. Because it’s not just our slogan. It’s a celebration of individuality, creativity, and refusal to blend in.
@vanswarpedtour ‘26 is quickly approaching. Secure your tickets now @ vanswarpedtour.com

Washington D.C.- June 13-14
Long Beach, CA - July 25-26
Montreal QC - August 21-22
Mexico City, MX - September 12-13
Orlando, FL - November 14-15
15.0M
187K
674
4mo ago
vans
@vanswarpedtour ‘26 is quickly approaching. Secure your tickets now @ vanswarpedtour.com Washington D.C.- June 13-14 Long Beach, CA - July 25-26 Montreal QC - August 21-22 Mexico City, MX - September 12-13 Orlando, FL - November 14-15
It’s officially on the wall. Now wear it Off The Wall.

Hand-painted and Worn Loud, @yelyahwilliams in the Authentic. 🏁
13.6M
122K
284
4mo ago
vans
It’s officially on the wall. Now wear it Off The Wall. Hand-painted and Worn Loud, @yelyahwilliams in the Authentic. 🏁
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
13.5M
45.8K
130
9mo ago
vans
The gift that keeps on giving @vanswarpedtour. Featuring @traviemccoy, @huddy, @jutesmusic, @bsd.wav ❤️‍🔥
@soleilroz on a self care day in the Super Lowpro.
12.5M
49.5K
111
7mo ago
vans
@soleilroz on a self care day in the Super Lowpro.
No need to explore other connections. 🤝

The Premium Authentic is now available in new colorways.
12.4M
495K
2.07K
1mo ago
vans
No need to explore other connections. 🤝 The Premium Authentic is now available in new colorways.
Meet The Vans. Available 11/3. 🎁

Featuring Nettspend, Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy, Tony Alva, and Cali DeWitt.
9.72M
29.3K
280
9mo ago
vans
Meet The Vans. Available 11/3. 🎁 Featuring Nettspend, Bella Poarch, Zion Wright, Junior Gutierrez, Efron Danzig, Marz Lovejoy, Tony Alva, and Cali DeWitt.
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding.

This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST.

Edited by Jake Kuzyk & Cole Navin.
Photography by Oli Gagnon.
Produced by Vans.
9.39M
49.1K
86
7mo ago
vans
“For A Friend” is a visual postcard from the Vans snowboard team. It’s a celebration of friendship, connection, and the culture that defines snowboarding. This film is a tribute to the people who make snowboarding what it is and a reminder that the heart of the sport lives in community. Releasing on the Vans YouTube channel January 20th at 9:00am PST. Edited by Jake Kuzyk & Cole Navin. Photography by Oli Gagnon. Produced by Vans.
It’s a Vans!

Meet The Vans.
8.60M
25.4K
180
8mo ago
vans
It’s a Vans! Meet The Vans.
“Flyest in da city.”
8.02M
321K
370
1mo ago
vans
“Flyest in da city.”
DIY Guy. 💇
7.68M
81.0K
208
4mo ago
vans
DIY Guy. 💇
Checkered, not chess. Vans and Travis Barker come together to honor decades of shared culture with the Vans x Travis Barker Old Skool. The silhouette features Travis’s mantra “Dues Paid”, a reflection of his tenacity and perseverance. Barbed-wire foxing, canvas uppers, cotton laces, and custom logo detailing complete the design.

Available October 23 at 9AM PST on vans.com.
Talent: @travisbarker @bk40000
Director: @jmp
Stylist: @chiefchiefnyc
7.25M
55.8K
606
10mo ago
vans
Checkered, not chess. Vans and Travis Barker come together to honor decades of shared culture with the Vans x Travis Barker Old Skool. The silhouette features Travis’s mantra “Dues Paid”, a reflection of his tenacity and perseverance. Barbed-wire foxing, canvas uppers, cotton laces, and custom logo detailing complete the design. Available October 23 at 9AM PST on vans.com. Talent: @travisbarker @bk40000 Director: @jmp Stylist: @chiefchiefnyc
@seanii cozy season fits in the Mary Jane in Racing Red. ♥️
6.27M
32.2K
192
7mo ago
vans
@seanii cozy season fits in the Mary Jane in Racing Red. ♥️
Hayley Williams patiently waiting in her favorite pair from the new Authentic collection.

The Authentic. Worn Loud Since 1966.

📷: @marksrosie
5.96M
238K
1.44K
5mo ago
vans
Hayley Williams patiently waiting in her favorite pair from the new Authentic collection. The Authentic. Worn Loud Since 1966. 📷: @marksrosie
Introducing the Sk8-Hi GORE-TEX.
Bringing GORE-TEX guaranteed waterproofing and insulation to one of our most popular winter styles.
5.57M
71.2K
260
10mo ago
vans
Introducing the Sk8-Hi GORE-TEX. Bringing GORE-TEX guaranteed waterproofing and insulation to one of our most popular winter styles.

vans (@vans) Instagram Stats & Analytics

vans (@vans) has 15.6M Instagram followers with a 0.91% engagement rate over the past 12 months. Across 543 posts, vans received 9.77M total likes and 346M impressions, averaging 18.0K likes per post. This page tracks vans's performance metrics, top content, and engagement trends — updated daily.

vans (@vans) Instagram Analytics FAQ

How many Instagram followers does vans have?+
vans (@vans) has 15.6M Instagram followers as of August 2026.
What is vans's Instagram engagement rate?+
vans's Instagram engagement rate is 0.91% over the last 12 months, based on 543 posts.
How many likes does vans get on Instagram?+
vans received 9.77M total likes across 543 posts in the last 12 months, averaging 18.0K likes per post.
How many Instagram impressions does vans get?+
vans's Instagram content generated 346M total impressions over the last 12 months.