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followers
1.33M
impressions
66.4M
likes
2.51M
comments
34.4K
posts
196
engagement
3.80%
emv
$2.00M
Average per post
339K

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As a loving brother always does… when I’m on the ground, he picks me up ❤️

Nothing like a brother’s love and support 🥺

Send this to someone you love, but forget to tell them enough.
2.96M
317K
3.44K
8mo ago
yestheory
As a loving brother always does… when I’m on the ground, he picks me up ❤️ Nothing like a brother’s love and support 🥺 Send this to someone you love, but forget to tell them enough.
In the remote corner of the Mariana Islands sits Pagan — a volcanic island abandoned after massive eruptions emptied it almost overnight. But one man never left… 😧

For close to ten years, he’s lived there entirely alone, with no shops, no neighbors, no connection to the outside world. Reaching him was an adventure of its own. It took us days, countless miles across open water, and even a rescue after our boat ran out of fuel just to step foot on this forgotten island and meet the only person who still calls it home.

The third and final part of our three-part mini series is now live on YouTube 👀
2.93M
152K
432
10mo ago
yestheory
In the remote corner of the Mariana Islands sits Pagan — a volcanic island abandoned after massive eruptions emptied it almost overnight. But one man never left… 😧 For close to ten years, he’s lived there entirely alone, with no shops, no neighbors, no connection to the outside world. Reaching him was an adventure of its own. It took us days, countless miles across open water, and even a rescue after our boat ran out of fuel just to step foot on this forgotten island and meet the only person who still calls it home. The third and final part of our three-part mini series is now live on YouTube 👀
Looks like a FIFA summer. 🌞⚽️

Dean makes a quick pit stop on his way to Dallas. Will Ammar make it to Netflix House on 27 June in time for a rematch? And what about you?

#FIFAWorldCup #PlayFIFA #FIFAGamingCouch
2.83M
1.64K
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3mo ago
yestheory
Looks like a FIFA summer. 🌞⚽️ Dean makes a quick pit stop on his way to Dallas. Will Ammar make it to Netflix House on 27 June in time for a rematch? And what about you? #FIFAWorldCup #PlayFIFA #FIFAGamingCouch
8 years of knowing @willsmith and he never misses a chance to make dreams come true. Grateful that his adventurous spirit to explore the world and its beauty didn’t stop with him hanging upside down underneath a helicopter over the Grand Canyon 😂🚁 He’s now gone from the North Pole to the South Pole to share Earth’s most spectacular experiences and locations. If you love Yes Theory then you’ll absolutely love “Pole To Pole” on Disney+ and Hulu.
2.70M
84.1K
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9mo ago
yestheory
8 years of knowing @willsmith and he never misses a chance to make dreams come true. Grateful that his adventurous spirit to explore the world and its beauty didn’t stop with him hanging upside down underneath a helicopter over the Grand Canyon 😂🚁 He’s now gone from the North Pole to the South Pole to share Earth’s most spectacular experiences and locations. If you love Yes Theory then you’ll absolutely love “Pole To Pole” on Disney+ and Hulu.
One of the most meaningful moments of my life.. الحمد لله 🤲🏽🥹
1.62M
71.3K
558
9mo ago
yestheory
One of the most meaningful moments of my life.. الحمد لله 🤲🏽🥹
There’s an island in the middle of the Atlantic where the weather decides who gets in and who gets out… 😦

Corvo is the smallest island in the Azores, with just one village, a few hundred people, and a volcanic crater often hidden in the clouds.

For centuries, sailors saw it as the edge of the known world.

Today, it remains one of the most remote and mysterious places in Europe.

New video now live on YT 🙏
1.37M
36.0K
332
3mo ago
yestheory
There’s an island in the middle of the Atlantic where the weather decides who gets in and who gets out… 😦 Corvo is the smallest island in the Azores, with just one village, a few hundred people, and a volcanic crater often hidden in the clouds. For centuries, sailors saw it as the edge of the known world. Today, it remains one of the most remote and mysterious places in Europe. New video now live on YT 🙏
It’s the one year anniversary of when we met the beautiful and adventurous Dorothy, where we took an unexpected trip of a lifetime! ❤️

What started as a journey for @staffantaylor, turned into a journey across the world for Dorothy—making her the oldest person to travel to all 7 continents!!! 🥹

Your reminder that it’s never too late to follow your dreams. You never know what you’ll find on the other side of your comfort zone 🫰
1.35M
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11mo ago
yestheory
It’s the one year anniversary of when we met the beautiful and adventurous Dorothy, where we took an unexpected trip of a lifetime! ❤️ What started as a journey for @staffantaylor, turned into a journey across the world for Dorothy—making her the oldest person to travel to all 7 continents!!! 🥹 Your reminder that it’s never too late to follow your dreams. You never know what you’ll find on the other side of your comfort zone 🫰
During our trip to Pakistan, we asked a few Pakistanis how they felt about the differences between India and Pakistan. This is what they said… 🇮🇳🇵🇰
1.21M
49.6K
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7mo ago
yestheory
During our trip to Pakistan, we asked a few Pakistanis how they felt about the differences between India and Pakistan. This is what they said… 🇮🇳🇵🇰
Visiting the Golden Temple in Amritsar was an unforgettable experience.

This sacred Sikh temple sits in the middle of a peaceful pool and welcomes people from all religions and backgrounds. One of the most inspiring parts is the Langar, the temple’s community kitchen where tens of thousands of people are served a free meal every single day.

Everyone sits together on the floor and shares the same simple food. Volunteers cook, serve, and clean throughout the day. It is a powerful example of equality, humility, and service 🙏✨
1.17M
135K
1.55K
7mo ago
yestheory
Visiting the Golden Temple in Amritsar was an unforgettable experience. This sacred Sikh temple sits in the middle of a peaceful pool and welcomes people from all religions and backgrounds. One of the most inspiring parts is the Langar, the temple’s community kitchen where tens of thousands of people are served a free meal every single day. Everyone sits together on the floor and shares the same simple food. Volunteers cook, serve, and clean throughout the day. It is a powerful example of equality, humility, and service 🙏✨
👀 A man we met in a bar in Paris told us about a hidden Russian town in the Alaskan wilderness. So we packed our bags and went to see it for ourselves!

The full story is now out on Yes Theory’s YouTube channel if you wanna come along for the adventure! 💙
1.04M
17.3K
668
2d ago
yestheory
👀 A man we met in a bar in Paris told us about a hidden Russian town in the Alaskan wilderness. So we packed our bags and went to see it for ourselves! The full story is now out on Yes Theory’s YouTube channel if you wanna come along for the adventure! 💙
10 million subscribers later, the @YesTheory message remains the same: strangers are just friends you haven't met yet, and life truly begins at the edge of your comfort zone. 🙌 congratulations to @thomasbrag @ammar @staffantaylor @thomasdajer and @cory.s.martin on this huge achievement! incredible milestone! ⚡️🌍

📸: @jaygermedia
887K
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3w ago
yestheory
10 million subscribers later, the @YesTheory message remains the same: strangers are just friends you haven't met yet, and life truly begins at the edge of your comfort zone. 🙌 congratulations to @thomasbrag @ammar @staffantaylor @thomasdajer and @cory.s.martin on this huge achievement! incredible milestone! ⚡️🌍 📸: @jaygermedia
When we heard you could buy a house in Sicily for just €1, it sounded too good to be true… 🤔

So we found a skeptic online and invited him to Sicily to investigate it with us.

Together, we explored the homes, met the people behind the initiative and discovered whether the offer was actually real.

Would you ever take a chance on a €1 house in Sicily? And did the experience change his mind?
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2mo ago
yestheory
When we heard you could buy a house in Sicily for just €1, it sounded too good to be true… 🤔 So we found a skeptic online and invited him to Sicily to investigate it with us. Together, we explored the homes, met the people behind the initiative and discovered whether the offer was actually real. Would you ever take a chance on a €1 house in Sicily? And did the experience change his mind?
This is what happens when one of you goes to India and the other to Pakistan and meet at the border… you can’t just walk across! You’d have to travel for 24-hours in order to stand next to each other 🤯
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7mo ago
yestheory
This is what happens when one of you goes to India and the other to Pakistan and meet at the border… you can’t just walk across! You’d have to travel for 24-hours in order to stand next to each other 🤯
Everyone needs a Fernando in their life 😅👏
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2mo ago
yestheory
Everyone needs a Fernando in their life 😅👏
Dear Dad, for years I’ve carried this dream, to bring you to Machu Picchu.

I still remember when you said, about 10 years ago, that you’d love to see it. You’ve still to this day never been outside of Europe, but something about this place spoke to you. So when the chance came for myself & my dear friend @thomasbrag to go, I didn’t hesitate. I just knew - this is the moment I get to bring you. But life had other plans. With everything going on, and your back giving out just a week before the trip, you had to make that tough call. I won’t pretend it didn’t hit me. Because it wasn’t just about a trip. It was about us.

I made it all the way to the top. Stayed there for an hour by myself. The place was unreal, truly magical. And I kept thinking of you. My steps carried your name. And somewhere along the way, I reflected about that maybe it was never really about to reach the top. Maybe it’s about who we get to share this life with.

I read that most of the time we’ll ever have with our parents is already behind us by the time we turn 18 and what’s left are the moments we choose. 

I get the rare honor to travel and see the world… and that’s because of you dad. For everything you’ve given during my childhood. For all the years you showed up working long days at the shipyard, providing financially solo for our family of six. I carry that hard working mentality with me everywhere I go.

We’ll get our moment. Maybe it was not here. Maybe somewhere else. Maybe even “better”. It’s coming. 

Ps. The fifth photo is from my first-ever extra job - at dad’s shipyard 👷🏻‍♂️
791K
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4mo ago
yestheory
Dear Dad, for years I’ve carried this dream, to bring you to Machu Picchu. I still remember when you said, about 10 years ago, that you’d love to see it. You’ve still to this day never been outside of Europe, but something about this place spoke to you. So when the chance came for myself & my dear friend @thomasbrag to go, I didn’t hesitate. I just knew - this is the moment I get to bring you. But life had other plans. With everything going on, and your back giving out just a week before the trip, you had to make that tough call. I won’t pretend it didn’t hit me. Because it wasn’t just about a trip. It was about us. I made it all the way to the top. Stayed there for an hour by myself. The place was unreal, truly magical. And I kept thinking of you. My steps carried your name. And somewhere along the way, I reflected about that maybe it was never really about to reach the top. Maybe it’s about who we get to share this life with. I read that most of the time we’ll ever have with our parents is already behind us by the time we turn 18 and what’s left are the moments we choose. I get the rare honor to travel and see the world… and that’s because of you dad. For everything you’ve given during my childhood. For all the years you showed up working long days at the shipyard, providing financially solo for our family of six. I carry that hard working mentality with me everywhere I go. We’ll get our moment. Maybe it was not here. Maybe somewhere else. Maybe even “better”. It’s coming. Ps. The fifth photo is from my first-ever extra job - at dad’s shipyard 👷🏻‍♂️
We wouldn’t have all of these great stories and memories otherwise 😅🙏
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yestheory
We wouldn’t have all of these great stories and memories otherwise 😅🙏
this is my story & I shared it to the people that inspired me.. 🥹❤️ @yestheory #love #kind
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yestheory
this is my story & I shared it to the people that inspired me.. 🥹❤️ @yestheory #love #kind
10 years ago Yes Theory was just a seed. A wild dream 4 friends had brewed up, none of us with any filmmaking experience, winging it from the start. The only thing we had was blind optimism, friendship and a relentless drive to keep creating until it works out.

We burnt all our ships, left other great opportunities behind and disappointed many people close to us. Little did we know just 2 years later our little channel would grow by millions of subscribers and this wild dream would become reality.

Now, 10 years later, we are soon approaching 10 million subscribers with communities around the world and strangers become friends in almost 100 countries. And the craziest part, it would never have happened WITHOUT YOU!!

If there’s any lesson to take from this, it’s that believing in yourself even when barely anybody else does is the first step into changing your life. Don’t let people tell you what you can and cannot do, and then work harder than you ever have to prove yourself right. God only knows where we’ll be in another 10 years, but what we do know today is that we’re still hungry for more adventure, more connections and more dreaming 🌟

We feel blessed to still get to do this today and cannot express our gratitude enough for you being here and supporting us on keeping Yes Theory thriving 🕺🫶
692K
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9mo ago
yestheory
10 years ago Yes Theory was just a seed. A wild dream 4 friends had brewed up, none of us with any filmmaking experience, winging it from the start. The only thing we had was blind optimism, friendship and a relentless drive to keep creating until it works out. We burnt all our ships, left other great opportunities behind and disappointed many people close to us. Little did we know just 2 years later our little channel would grow by millions of subscribers and this wild dream would become reality. Now, 10 years later, we are soon approaching 10 million subscribers with communities around the world and strangers become friends in almost 100 countries. And the craziest part, it would never have happened WITHOUT YOU!! If there’s any lesson to take from this, it’s that believing in yourself even when barely anybody else does is the first step into changing your life. Don’t let people tell you what you can and cannot do, and then work harder than you ever have to prove yourself right. God only knows where we’ll be in another 10 years, but what we do know today is that we’re still hungry for more adventure, more connections and more dreaming 🌟 We feel blessed to still get to do this today and cannot express our gratitude enough for you being here and supporting us on keeping Yes Theory thriving 🕺🫶
When you take your Swiss friend to Pakistan and everyone thinks he’s Pakistani 😅🇨🇭🇵🇰
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8mo ago
yestheory
When you take your Swiss friend to Pakistan and everyone thinks he’s Pakistani 😅🇨🇭🇵🇰
This is your reminder that you’re ONE DECISION away from a completely different life 🥹❤️

Two strangers who crossed paths on the street. 

1 wild question: @thomasbrag ”Do you wanna swap life with a stranger for 72h across the world?”. 

1 answer: @staffantaylor Yes 🔥
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yestheory
This is your reminder that you’re ONE DECISION away from a completely different life 🥹❤️ Two strangers who crossed paths on the street. 1 wild question: @thomasbrag ”Do you wanna swap life with a stranger for 72h across the world?”. 1 answer: @staffantaylor Yes 🔥

Yes Theory (@yestheory) Instagram Stats & Analytics

Yes Theory (@yestheory) has 1.33M Instagram followers with a 3.80% engagement rate over the past 12 months. Across 196 posts, Yes Theory received 2.51M total likes and 66.4M impressions, averaging 12.8K likes per post. This page tracks Yes Theory's performance metrics, top content, and engagement trends — updated daily. To benchmark @yestheory against other accounts, use Socialpruf's Instagram competitor analysis tool.

Yes Theory (@yestheory) Instagram Analytics FAQ

How many Instagram followers does Yes Theory have?+
Yes Theory (@yestheory) has 1.33M Instagram followers as of October 2026.
What is Yes Theory's Instagram engagement rate?+
Yes Theory's Instagram engagement rate is 3.80% over the last 12 months, based on 196 posts.
How many likes does Yes Theory get on Instagram?+
Yes Theory received 2.51M total likes across 196 posts in the last 12 months, averaging 12.8K likes per post.
How many Instagram impressions does Yes Theory get?+
Yes Theory's Instagram content generated 66.4M total impressions over the last 12 months.
Can I compare Yes Theory with other Instagram accounts?+
Yes. Add @yestheory to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.