instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.3M
impressions
57.1M
likes
2.07M
comments
34.1K
posts
257
engagement
3.57%
emv
$1.70M
Avg. per post
334K

Key Metrics

Distributions

Top Content

I’ve been silent these last 2.5 years about the most painful and devastating battle my family and I have ever had to face. I finally feel that my heart is ready to open up about it. In March of 2023 my loving Mother was diagnosed with an incurable form of brain cancer called Glioblastoma. The average life expectancy is around 12 months, and my entire family’s world was rocked. My Mom is the pure representation of love and light in my life. She’s always there as much for comfort during challenging times as she is in joy in moments of celebration. Every person that would ever meet her would tell me afterwards that they’ve never met someone that made them feel so seen. She had a gift of bringing the light out in people in a way that felt like pure magic. She was the most intelligent person I’ve ever met, but also the most caring. In November of 2024, after a painful 19 month battle with this cancer, her last breath on planet earth was taken while my family and I were sitting next to her, holding her. I cannot put into words the pain I still feel in my heart every day from this loss. The last few years have just been awful, as if we were living in a nightmare we couldn’t wake up from. No aspect of my life hasn’t been affected and today, I’m just trying to find my way through life again, without her alongside me. I decided to make a video on our channel in her honor as I don’t believe anyone knows or understands not only what she meant for me, but also how she’s inspired the very work we share here with @YesTheory I will be grieving her loss for the rest of my life and appreciate the space I have on here to share these words. Grief is all around us but rarely truly spoken about. May that change and may we learn to value life and our loved ones, especially our mom’s while we’re still lucky to have them in our lives. 🖤 To my beautiful mother, I will love you and miss you forever 💛
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yestheory
I’ve been silent these last 2.5 years about the most painful and devastating battle my family and I have ever had to face. I finally feel that my heart is ready to open up about it. In March of 2023 my loving Mother was diagnosed with an incurable form of brain cancer called Glioblastoma. The average life expectancy is around 12 months, and my entire family’s world was rocked. My Mom is the pure representation of love and light in my life. She’s always there as much for comfort during challenging times as she is in joy in moments of celebration. Every person that would ever meet her would tell me afterwards that they’ve never met someone that made them feel so seen. She had a gift of bringing the light out in people in a way that felt like pure magic. She was the most intelligent person I’ve ever met, but also the most caring. In November of 2024, after a painful 19 month battle with this cancer, her last breath on planet earth was taken while my family and I were sitting next to her, holding her. I cannot put into words the pain I still feel in my heart every day from this loss. The last few years have just been awful, as if we were living in a nightmare we couldn’t wake up from. No aspect of my life hasn’t been affected and today, I’m just trying to find my way through life again, without her alongside me. I decided to make a video on our channel in her honor as I don’t believe anyone knows or understands not only what she meant for me, but also how she’s inspired the very work we share here with @YesTheory I will be grieving her loss for the rest of my life and appreciate the space I have on here to share these words. Grief is all around us but rarely truly spoken about. May that change and may we learn to value life and our loved ones, especially our mom’s while we’re still lucky to have them in our lives. 🖤 To my beautiful mother, I will love you and miss you forever 💛
8 years of knowing @willsmith and he never misses a chance to make dreams come true. Grateful that his adventurous spirit to explore the world and its beauty didn’t stop with him hanging upside down underneath a helicopter over the Grand Canyon 😂🚁 He’s now gone from the North Pole to the South Pole to share Earth’s most spectacular experiences and locations. If you love Yes Theory then you’ll absolutely love “Pole To Pole” on Disney+ and Hulu.
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1mo ago
yestheory
8 years of knowing @willsmith and he never misses a chance to make dreams come true. Grateful that his adventurous spirit to explore the world and its beauty didn’t stop with him hanging upside down underneath a helicopter over the Grand Canyon 😂🚁 He’s now gone from the North Pole to the South Pole to share Earth’s most spectacular experiences and locations. If you love Yes Theory then you’ll absolutely love “Pole To Pole” on Disney+ and Hulu.
In the remote corner of the Mariana Islands sits Pagan — a volcanic island abandoned after massive eruptions emptied it almost overnight. But one man never left… 😧 For close to ten years, he’s lived there entirely alone, with no shops, no neighbors, no connection to the outside world. Reaching him was an adventure of its own. It took us days, countless miles across open water, and even a rescue after our boat ran out of fuel just to step foot on this forgotten island and meet the only person who still calls it home. The third and final part of our three-part mini series is now live on YouTube 👀
2.45M
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2mo ago
yestheory
In the remote corner of the Mariana Islands sits Pagan — a volcanic island abandoned after massive eruptions emptied it almost overnight. But one man never left… 😧 For close to ten years, he’s lived there entirely alone, with no shops, no neighbors, no connection to the outside world. Reaching him was an adventure of its own. It took us days, countless miles across open water, and even a rescue after our boat ran out of fuel just to step foot on this forgotten island and meet the only person who still calls it home. The third and final part of our three-part mini series is now live on YouTube 👀
As a loving brother always does… when I’m on the ground, he picks me up ❤️ Nothing like a brother’s love and support 🥺 Send this to someone you love, but forget to tell them enough.
2M
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3w ago
yestheory
As a loving brother always does… when I’m on the ground, he picks me up ❤️ Nothing like a brother’s love and support 🥺 Send this to someone you love, but forget to tell them enough.
One of the most meaningful moments of my life.. الحمد لله 🤲🏽🥹
1.56M
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1mo ago
yestheory
One of the most meaningful moments of my life.. الحمد لله 🤲🏽🥹
It’s the one year anniversary of when we met the beautiful and adventurous Dorothy, where we took an unexpected trip of a lifetime! ❤️ What started as a journey for @staffantaylor, turned into a journey across the world for Dorothy—making her the oldest person to travel to all 7 continents!!! 🥹 Your reminder that it’s never too late to follow your dreams. You never know what you’ll find on the other side of your comfort zone 🫰
1.31M
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3mo ago
yestheory
It’s the one year anniversary of when we met the beautiful and adventurous Dorothy, where we took an unexpected trip of a lifetime! ❤️ What started as a journey for @staffantaylor, turned into a journey across the world for Dorothy—making her the oldest person to travel to all 7 continents!!! 🥹 Your reminder that it’s never too late to follow your dreams. You never know what you’ll find on the other side of your comfort zone 🫰
For over two decades, this camera lay hidden in an abandoned hotel in Japan, its memories sealed—until they were revealed…
1.16M
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8mo ago
yestheory
For over two decades, this camera lay hidden in an abandoned hotel in Japan, its memories sealed—until they were revealed…
We visited the world’s most confusing border zone… 🤯 Did you know there’s an Omani town inside the UAE… with an Emirati town inside of that?! 🇦🇪🇴🇲 New video, now live!
1.03M
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7mo ago
yestheory
We visited the world’s most confusing border zone… 🤯 Did you know there’s an Omani town inside the UAE… with an Emirati town inside of that?! 🇦🇪🇴🇲 New video, now live!
KING REG IS STILL LIVING THE DREAM! 🌟👑🇬🇧 We wanted to take a moment to look back at how far Reg has come since we met him… from a humble London cab driver to now being cast in a documentary AND in an AppleTV show 🤯 He is one of the many strangers that has changed our lives for the better. He is deserving of it all. We’re so proud of you, Reg! 🫰 Let us know your favorite Reg moments below or leave a sweet note ❤️
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4mo ago
yestheory
KING REG IS STILL LIVING THE DREAM! 🌟👑🇬🇧 We wanted to take a moment to look back at how far Reg has come since we met him… from a humble London cab driver to now being cast in a documentary AND in an AppleTV show 🤯 He is one of the many strangers that has changed our lives for the better. He is deserving of it all. We’re so proud of you, Reg! 🫰 Let us know your favorite Reg moments below or leave a sweet note ❤️
OPERATION FREE REG HAS BEGUN! Thank you SO MUCH for everyone’s support so far, as of right now we’ve already raised £36,000 to save Reg from his horrible debt burden. In 2004 Reg took out a £70,000 loan to take of his mother with loan sharks who took advantage of him. He has already repaid £90,000, but due to predatory interest, he still owes £113,000!! It’s been a weight on every part of his life. So we launched a GoFundMe for him linked in our story and 1,500 of you have already donated in just a few hours. We hope we get to free this man, together ✊
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9mo ago
yestheory
OPERATION FREE REG HAS BEGUN! Thank you SO MUCH for everyone’s support so far, as of right now we’ve already raised £36,000 to save Reg from his horrible debt burden. In 2004 Reg took out a £70,000 loan to take of his mother with loan sharks who took advantage of him. He has already repaid £90,000, but due to predatory interest, he still owes £113,000!! It’s been a weight on every part of his life. So we launched a GoFundMe for him linked in our story and 1,500 of you have already donated in just a few hours. We hope we get to free this man, together ✊
10 years ago Yes Theory was just a seed. A wild dream 4 friends had brewed up, none of us with any filmmaking experience, winging it from the start. The only thing we had was blind optimism, friendship and a relentless drive to keep creating until it works out. We burnt all our ships, left other great opportunities behind and disappointed many people close to us. Little did we know just 2 years later our little channel would grow by millions of subscribers and this wild dream would become reality. Now, 10 years later, we are soon approaching 10 million subscribers with communities around the world and strangers become friends in almost 100 countries. And the craziest part, it would never have happened WITHOUT YOU!! If there’s any lesson to take from this, it’s that believing in yourself even when barely anybody else does is the first step into changing your life. Don’t let people tell you what you can and cannot do, and then work harder than you ever have to prove yourself right. God only knows where we’ll be in another 10 years, but what we do know today is that we’re still hungry for more adventure, more connections and more dreaming 🌟 We feel blessed to still get to do this today and cannot express our gratitude enough for you being here and supporting us on keeping Yes Theory thriving 🕺🫶
686K
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1mo ago
yestheory
10 years ago Yes Theory was just a seed. A wild dream 4 friends had brewed up, none of us with any filmmaking experience, winging it from the start. The only thing we had was blind optimism, friendship and a relentless drive to keep creating until it works out. We burnt all our ships, left other great opportunities behind and disappointed many people close to us. Little did we know just 2 years later our little channel would grow by millions of subscribers and this wild dream would become reality. Now, 10 years later, we are soon approaching 10 million subscribers with communities around the world and strangers become friends in almost 100 countries. And the craziest part, it would never have happened WITHOUT YOU!! If there’s any lesson to take from this, it’s that believing in yourself even when barely anybody else does is the first step into changing your life. Don’t let people tell you what you can and cannot do, and then work harder than you ever have to prove yourself right. God only knows where we’ll be in another 10 years, but what we do know today is that we’re still hungry for more adventure, more connections and more dreaming 🌟 We feel blessed to still get to do this today and cannot express our gratitude enough for you being here and supporting us on keeping Yes Theory thriving 🕺🫶
this is my story & I shared it to the people that inspired me.. 🥹❤️ @yestheory #love #kind
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yestheory
this is my story & I shared it to the people that inspired me.. 🥹❤️ @yestheory #love #kind
It’s all about perspective 💙
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7mo ago
yestheory
It’s all about perspective 💙
6 photos to celebrate 6 years since we met the man with the biggest heart… STAFFAN! 👏💙 How epic is it that we stumbled upon a stranger, on the streets of Sweden, who embodies what Yes Theory is all about?! Let us know your favorite @staffantaylor moments below! Or leave us a heart to celebrate 🫶👀
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5mo ago
yestheory
6 photos to celebrate 6 years since we met the man with the biggest heart… STAFFAN! 👏💙 How epic is it that we stumbled upon a stranger, on the streets of Sweden, who embodies what Yes Theory is all about?! Let us know your favorite @staffantaylor moments below! Or leave us a heart to celebrate 🫶👀
This is your reminder that you’re ONE DECISION away from a completely different life 🥹❤️ Two strangers who crossed paths on the street. 1 wild question: @thomasbrag ”Do you wanna swap life with a stranger for 72h across the world?”. 1 answer: @staffantaylor Yes 🔥
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yestheory
This is your reminder that you’re ONE DECISION away from a completely different life 🥹❤️ Two strangers who crossed paths on the street. 1 wild question: @thomasbrag ”Do you wanna swap life with a stranger for 72h across the world?”. 1 answer: @staffantaylor Yes 🔥
The ending that no one saw coming…
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9mo ago
yestheory
The ending that no one saw coming…
Hate it when this happens 😅 We already know @mrbeast will be watching the @yestheory x Andretti crossover when it comes out 😉📺 #EVOSessions
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11mo ago
yestheory
Hate it when this happens 😅 We already know @mrbeast will be watching the @yestheory x Andretti crossover when it comes out 😉📺 #EVOSessions
This was one of the hardest airport good byes 👋🏻🥲 The kindness, love, and hospitality of the Brunein people… we created and shared so many beautiful memories. We’re so grateful for the wonderful souls we met during this challenge that changed the trajectory of this entire adventure! Who knew TWO Alan’s would change our lives?! In case you’ve missed it, new video is out now on our YouTube channel. And you’ll want tissues for this one 🤧❤️
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yestheory
This was one of the hardest airport good byes 👋🏻🥲 The kindness, love, and hospitality of the Brunein people… we created and shared so many beautiful memories. We’re so grateful for the wonderful souls we met during this challenge that changed the trajectory of this entire adventure! Who knew TWO Alan’s would change our lives?! In case you’ve missed it, new video is out now on our YouTube channel. And you’ll want tissues for this one 🤧❤️
Do you remember Kate from our video when we went to a small town in the Appalachian mountains who had no wifi? We met Kate last year and she shared her beautiful voice with us that stayed with us long after we left. A few days ago, she reached out with some incredible news. She will go on a world tour, opening for Zach Bryan across 18 cities. From a quiet mountain town to stages around the world. We are grateful that we met this incredible human and wish her nothing but continued magic on her journey in life. If she’s performing near you, go listen. Feel the voice we felt that day in the mountains. We’re rooting for you Kate, every step of the way! 🫰
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yestheory
Do you remember Kate from our video when we went to a small town in the Appalachian mountains who had no wifi? We met Kate last year and she shared her beautiful voice with us that stayed with us long after we left. A few days ago, she reached out with some incredible news. She will go on a world tour, opening for Zach Bryan across 18 cities. From a quiet mountain town to stages around the world. We are grateful that we met this incredible human and wish her nothing but continued magic on her journey in life. If she’s performing near you, go listen. Feel the voice we felt that day in the mountains. We’re rooting for you Kate, every step of the way! 🫰
We gave ourselves a simple challenge: befriend a stranger in Europe’s most corrupt country and go on an adventure. And as you can probably tell, we did 👀 If you haven’t already, head over to our YT channel to watch our newest video 🫶
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yestheory
We gave ourselves a simple challenge: befriend a stranger in Europe’s most corrupt country and go on an adventure. And as you can probably tell, we did 👀 If you haven’t already, head over to our YT channel to watch our newest video 🫶

Yes Theory (@yestheory) Instagram Stats & Analytics

Yes Theory (@yestheory) has 1.30M Instagram followers with a 3.57% engagement rate over the past 12 months. Across 257 posts, Yes Theory received 2.07M total likes and 40.9M impressions, averaging 12.1K likes per post. This page tracks Yes Theory's performance metrics, top content, and engagement trends — updated daily.

Yes Theory (@yestheory) Instagram Analytics FAQ

How many Instagram followers does Yes Theory have?+
Yes Theory (@yestheory) has 1.30M Instagram followers as of February 2026.
What is Yes Theory's Instagram engagement rate?+
Yes Theory's Instagram engagement rate is 3.57% over the last 12 months, based on 257 posts.
How many likes does Yes Theory get on Instagram?+
Yes Theory received 2.07M total likes across 257 posts in the last year, averaging 12.1K likes per post.
How many Instagram impressions does Yes Theory get?+
Yes Theory's Instagram content generated 40.9M total impressions over the last 12 months.