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followers
2.10M
impressions
27.4M
likes
158K
comments
9.17K
posts
306
engagement
0.562%
emv
$599K
Average per post
89.6K

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Top Content

Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
4.63M
3.10K
58
6mo ago
wayfair
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
2.81M
685
34
5mo ago
wayfair
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
2.46M
936
85
11mo ago
wayfair
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
167
28
11mo ago
wayfair
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
175
15
11mo ago
wayfair
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
1.29M
37.8K
356
9mo ago
wayfair
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
448K
3.15K
125
2w ago
wayfair
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
346K
1.93K
64
1w ago
wayfair
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
303K
5.93K
137
5mo ago
wayfair
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
288K
735
20
1mo ago
wayfair
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
285K
150
19
6mo ago
wayfair
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
284K
11.3K
437
9mo ago
wayfair
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
272K
3.81K
115
5mo ago
wayfair
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
259K
736
28
1mo ago
wayfair
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This is what Way Day does to a person… especially when you see the deals IRL 🤩 Come visit @wayfair_chicago or @wayfair_atlanta and shop the biggest sale of the year in person. April 25–27 🛒
229K
155
27
2w ago
wayfair
This is what Way Day does to a person… especially when you see the deals IRL 🤩 Come visit @wayfair_chicago or @wayfair_atlanta and shop the biggest sale of the year in person. April 25–27 🛒
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
210K
1.31K
494
8mo ago
wayfair
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
Introducing... your new home faves 🤩
208K
2.62K
98
1mo ago
wayfair
Introducing... your new home faves 🤩
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
167K
1.47K
63
4mo ago
wayfair
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
164K
2.11K
34
5mo ago
wayfair
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!
162K
885
46
3mo ago
wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!

Wayfair (@wayfair) Instagram Stats & Analytics

Wayfair (@wayfair) has 2.10M Instagram followers with a 0.56% engagement rate over the past 12 months. Across 306 posts, Wayfair received 158K total likes and 27.1M impressions, averaging 516 likes per post. This page tracks Wayfair's performance metrics, top content, and engagement trends — updated daily.

Wayfair (@wayfair) Instagram Analytics FAQ

How many Instagram followers does Wayfair have?+
Wayfair (@wayfair) has 2.10M Instagram followers as of May 2026.
What is Wayfair's Instagram engagement rate?+
Wayfair's Instagram engagement rate is 0.56% over the last 12 months, based on 306 posts.
How many likes does Wayfair get on Instagram?+
Wayfair received 158K total likes across 306 posts in the last 12 months, averaging 516 likes per post.
How many Instagram impressions does Wayfair get?+
Wayfair's Instagram content generated 27.1M total impressions over the last 12 months.