NewClaim a free social report
ContentBlogLatest articles & insights
DiscoverTrendingWhat's trending right nowViral PostsPosts blowing up this week
LeaderboardsTop AccountsTop accounts by impressionsRising AccountsAccounts gaining momentum
instagram analytics
Similar Accounts:
followers
2.09M
impressions
25.2M
likes
168K
comments
9.55K
posts
309
engagement
0.645%
emv
$558K
Average per post
81.6K

Key Metrics

Distributions

Top Content

Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
4.63M
3.11K
58
7mo ago
wayfair
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
2.81M
687
34
6mo ago
wayfair
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
Furniture you can get bouncy on?! Must be Wayfair Verified– built for real homes... and the ring #wayfairverified #wayfairfinds #homedecor #furniture
1.58M
3.98K
96
1w ago
wayfair
Furniture you can get bouncy on?! Must be Wayfair Verified– built for real homes... and the ring #wayfairverified #wayfairfinds #homedecor #furniture
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
175
15
12mo ago
wayfair
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
1.29M
37.8K
356
10mo ago
wayfair
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
452K
3.20K
126
1mo ago
wayfair
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
359K
2.20K
70
4w ago
wayfair
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
304K
5.93K
137
6mo ago
wayfair
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
288K
741
20
2mo ago
wayfair
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
285K
152
19
7mo ago
wayfair
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
284K
11.3K
437
9mo ago
wayfair
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
272K
3.81K
115
6mo ago
wayfair
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
260K
747
28
2mo ago
wayfair
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This is what Way Day does to a person… especially when you see the deals IRL 🤩 Come visit @wayfair_chicago or @wayfair_atlanta and shop the biggest sale of the year in person. April 25–27 🛒
231K
164
28
1mo ago
wayfair
This is what Way Day does to a person… especially when you see the deals IRL 🤩 Come visit @wayfair_chicago or @wayfair_atlanta and shop the biggest sale of the year in person. April 25–27 🛒
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
211K
1.31K
495
9mo ago
wayfair
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
Introducing... your new home faves 🤩
210K
2.63K
98
2mo ago
wayfair
Introducing... your new home faves 🤩
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
167K
1.47K
63
5mo ago
wayfair
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
164K
2.11K
34
6mo ago
wayfair
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!
162K
887
46
4mo ago
wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!
There’s no better team to help bring Christy’s Pinterest patio dreams to life! Can’t wait for you all to see! Watch Bring My Pinterest to Life, now streaming on Roku! @Wayfair #pinterestpartner
156K
2.23K
36
2mo ago
wayfair
There’s no better team to help bring Christy’s Pinterest patio dreams to life! Can’t wait for you all to see! Watch Bring My Pinterest to Life, now streaming on Roku! @Wayfair #pinterestpartner

Wayfair (@wayfair) Instagram Stats & Analytics

Wayfair (@wayfair) has 2.09M Instagram followers with a 0.65% engagement rate over the past 12 months. Across 309 posts, Wayfair received 168K total likes and 24.8M impressions, averaging 542 likes per post. This page tracks Wayfair's performance metrics, top content, and engagement trends — updated daily.

Wayfair (@wayfair) Instagram Analytics FAQ

How many Instagram followers does Wayfair have?+
Wayfair (@wayfair) has 2.09M Instagram followers as of May 2026.
What is Wayfair's Instagram engagement rate?+
Wayfair's Instagram engagement rate is 0.65% over the last 12 months, based on 309 posts.
How many likes does Wayfair get on Instagram?+
Wayfair received 168K total likes across 309 posts in the last 12 months, averaging 542 likes per post.
How many Instagram impressions does Wayfair get?+
Wayfair's Instagram content generated 24.8M total impressions over the last 12 months.