NewGet @wayfair's full report
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followers
2.17M
impressions
43.3M
likes
184K
comments
17.2K
posts
313
engagement
0.413%
emv
$934K
Average per post
138K

Key Metrics

Distributions

Top Content

#ad This is your sign to stop putting off the laundry room upgrade. 😉 My laundry room has become one of my favorite rooms, but only because of the time we put into transforming it into a beautiful space that I actually want to be in. Thanks to @Wayfair my new washer and dryer only elevate the vibe. Shop the Wayfair sale for your next appliance upgrade and get hassle-free delivery with their haul-away and install options! I’m very happy with my new washer/dryer set, and it’s currently on sale. Comment LAUNDRY for the link! #wayfairappliances #WayfairCreator
4.91M
3.46K
162
4mo ago
wayfair
#ad This is your sign to stop putting off the laundry room upgrade. 😉 My laundry room has become one of my favorite rooms, but only because of the time we put into transforming it into a beautiful space that I actually want to be in. Thanks to @Wayfair my new washer and dryer only elevate the vibe. Shop the Wayfair sale for your next appliance upgrade and get hassle-free delivery with their haul-away and install options! I’m very happy with my new washer/dryer set, and it’s currently on sale. Comment LAUNDRY for the link! #wayfairappliances #WayfairCreator
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
4.64M
3.14K
58
12mo ago
wayfair
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
A custom look without the security-deposit drama 💁‍♀️
3.03M
1.98K
30
1mo ago
wayfair
A custom look without the security-deposit drama 💁‍♀️
Drinks on offense, spill prep on defense 🏈 Wayfair delivers a winning game day lineup everytime 👏
2.90M
3.35K
46
3w ago
wayfair
Drinks on offense, spill prep on defense 🏈 Wayfair delivers a winning game day lineup everytime 👏
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
2.81M
684
34
11mo ago
wayfair
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
Our favorite time of year & @annmichaelhmaye’s time to shine. From the kitchen, to the watch party, we’re teaming up to bring you her hosting essentials. Shop her collection at the link in bio! 🏈🎃🍪
2.80M
4.34K
72
4d ago
wayfair
Our favorite time of year & @annmichaelhmaye’s time to shine. From the kitchen, to the watch party, we’re teaming up to bring you her hosting essentials. Shop her collection at the link in bio! 🏈🎃🍪
Our mood lighting until further notice 🕯️✨ #spookyseason #falldecor #pumpkinlamp
2.01M
958
23
2mo ago
wayfair
Our mood lighting until further notice 🕯️✨ #spookyseason #falldecor #pumpkinlamp
Furniture you can get bouncy on?! Must be Wayfair Verified– built for real homes... and the ring #wayfairverified #wayfairfinds #homedecor #furniture
1.98M
4.33K
103
5mo ago
wayfair
Furniture you can get bouncy on?! Must be Wayfair Verified– built for real homes... and the ring #wayfairverified #wayfairfinds #homedecor #furniture
Making tablescapes worth gathering around. ✨🥂 #whimsycore #outdoordining
1.22M
100
31
2mo ago
wayfair
Making tablescapes worth gathering around. ✨🥂 #whimsycore #outdoordining
✨ Dorm move-in season is here! I partnered with @wayfair to help my daughter create a dorm room she's excited to call home. Julia wanted her space to feel like a cozy oasis where she could focus on school, recharge, and truly feel at home. She chose the color palette and overall aesthetic, and together we started with a mood board to bring her vision to life. Stay tuned for the full dorm reveal! ✨ #WayfairPartner #DormDecor #CollegeMoveIn
970K
16.7K
176
2mo ago
wayfair
✨ Dorm move-in season is here! I partnered with @wayfair to help my daughter create a dorm room she's excited to call home. Julia wanted her space to feel like a cozy oasis where she could focus on school, recharge, and truly feel at home. She chose the color palette and overall aesthetic, and together we started with a mood board to bring her vision to life. Stay tuned for the full dorm reveal! ✨ #WayfairPartner #DormDecor #CollegeMoveIn
#ad After 159 days of strategizing, my toughest decision now is the seat closest to the fire pit or the hammock. The hammock is currently winning. ☀️ Shop Wayfair’s Fourth of July Sale and save up to 70% off to upgrade your own backyard oasis. #WayfairCreator
922K
4.05K
125
3mo ago
wayfair
#ad After 159 days of strategizing, my toughest decision now is the seat closest to the fire pit or the hammock. The hammock is currently winning. ☀️ Shop Wayfair’s Fourth of July Sale and save up to 70% off to upgrade your own backyard oasis. #WayfairCreator
Twinkle lights are a universally agreed upon MUST HAVE ✨ @kellyclarkson got it right! Shop the NEW Kelly Clarkson Home kids line at Wayfair. #kidsfurniture #kidsbedroom #nursery #kidsroom #wayfairfinds
481K
5.10K
68
2mo ago
wayfair
Twinkle lights are a universally agreed upon MUST HAVE ✨ @kellyclarkson got it right! Shop the NEW Kelly Clarkson Home kids line at Wayfair. #kidsfurniture #kidsbedroom #nursery #kidsroom #wayfairfinds
In partnership with @wayfair, I’m focusing on the details that add the romance and softness to our bedroom that I’ve been craving 🥀 comment “details” for the links! #ad #WayfairCreator
466K
14.0K
399
3w ago
wayfair
In partnership with @wayfair, I’m focusing on the details that add the romance and softness to our bedroom that I’ve been craving 🥀 comment “details” for the links! #ad #WayfairCreator
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
454K
3.21K
126
5mo ago
wayfair
#ad With a couch like this… you’d be back too!! 😌🛋️ Guess who’s officially BACK on the couch—no tribes, no blindsides, just relaxing until Wayfair’s biggest sale of the season… WAY DAY!! 👀 Up to 80% off PLUS free shipping from 4/25-4/27?! Oh we’re not going anywhere… 😂 Check out the link in bio for some favorites! #WayDay #wayfairfinds #WayfairCreator #survivor50
For a college space that is short on square footage, take notes from @juliamervis and turn to Google and @wayfair for furniture that pulls double duty 🛋️✨ #GooglePartner
424K
193
11
1mo ago
wayfair
For a college space that is short on square footage, take notes from @juliamervis and turn to Google and @wayfair for furniture that pulls double duty 🛋️✨ #GooglePartner
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
366K
2.26K
69
5mo ago
wayfair
The hold these deals have on us... Shop Way Day savings NOW through April 27! 🤩 #wayfairfinds #wayday #deals #wayfair #homedecor
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
308K
5.93K
137
11mo ago
wayfair
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
Let’s raise the bar — literally. These are curtain hacks you (and your landlord) will love. 😇 #apartmentideas #homeimprovements #cozyhome #homehacks #renterfriendly
295K
3.02K
99
4mo ago
wayfair
Let’s raise the bar — literally. These are curtain hacks you (and your landlord) will love. 😇 #apartmentideas #homeimprovements #cozyhome #homehacks #renterfriendly
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
289K
743
21
6mo ago
wayfair
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
285K
151
19
11mo ago
wayfair
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale

Wayfair (@wayfair) Instagram Stats & Analytics

Wayfair (@wayfair) has 2.17M Instagram followers with a 0.41% engagement rate over the past 12 months. Across 313 posts, Wayfair received 184K total likes and 43.3M impressions, averaging 586 likes per post. This page tracks Wayfair's performance metrics, top content, and engagement trends — updated daily. To benchmark @wayfair against other accounts, use Socialpruf's Instagram competitor analysis tool.

Wayfair (@wayfair) Instagram Analytics FAQ

How many Instagram followers does Wayfair have?+
Wayfair (@wayfair) has 2.17M Instagram followers as of October 2026.
What is Wayfair's Instagram engagement rate?+
Wayfair's Instagram engagement rate is 0.41% over the last 12 months, based on 313 posts.
How many likes does Wayfair get on Instagram?+
Wayfair received 184K total likes across 313 posts in the last 12 months, averaging 586 likes per post.
How many Instagram impressions does Wayfair get?+
Wayfair's Instagram content generated 43.3M total impressions over the last 12 months.
Can I compare Wayfair with other Instagram accounts?+
Yes. Add @wayfair to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.