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followers
2.07M
impressions
40.3M
likes
295K
posts
302
engagement
0.730%
emv
$891K
comments
9.56K
Average per post
133K

Key Metrics

Distributions

Top Content

Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
4.63M
3.09K
58
5mo ago
wayfair
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
2.81M
686
34
4mo ago
wayfair
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
Spa vibes only 🧖‍♀️ 💡 Who else is loving the shower lamp trend? #showerlamp #bathroom #showerideas #bathroomgoals #wayfairfinds
2.78M
114K
430
11mo ago
wayfair
Spa vibes only 🧖‍♀️ 💡 Who else is loving the shower lamp trend? #showerlamp #bathroom #showerideas #bathroomgoals #wayfairfinds
Let’s raise the bar - literally. These are curtain hacks you (and your landlord) will love. 😇 #homedecor #homeimprovements #decoration #cozyhome #interiordesign #homeinspo4you #curtainhack #homehack
2.75M
21K
293
11mo ago
wayfair
Let’s raise the bar - literally. These are curtain hacks you (and your landlord) will love. 😇 #homedecor #homeimprovements #decoration #cozyhome #interiordesign #homeinspo4you #curtainhack #homehack
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
2.46M
936
85
10mo ago
wayfair
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
The easiest way to level up your curb appeal 🏡 What’s your pick? #home #homedetails #housenumbers #porch #porchdecor
2.36M
923
298
12mo ago
wayfair
The easiest way to level up your curb appeal 🏡 What’s your pick? #home #homedetails #housenumbers #porch #porchdecor
We call this… fine dining. 🍷🧀 #winenight #girlsnight #foodhack #charcuterie #snackhack #snacktivity #wineandcheese
1.63M
2.14K
43
11mo ago
wayfair
We call this… fine dining. 🍷🧀 #winenight #girlsnight #foodhack #charcuterie #snackhack #snacktivity #wineandcheese
It’s like ✨ magic ✨ 📸 : @haikettua_atl #sofa #sofabed #home #homedecor #homeinspiration #wayfairfinds
1.57M
2.56K
32
12mo ago
wayfair
It’s like ✨ magic ✨ 📸 : @haikettua_atl #sofa #sofabed #home #homedecor #homeinspiration #wayfairfinds
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
167
28
10mo ago
wayfair
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
176
15
10mo ago
wayfair
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
It happens to the best of us 🤷‍♀️ 🧺 Tag a friend that can relate 📸 : @thenonhandyhusband #HomeProjects #LaundryRoomMakeover #RealLifeAtHome
1.31M
3.75K
93
11mo ago
wayfair
It happens to the best of us 🤷‍♀️ 🧺 Tag a friend that can relate 📸 : @thenonhandyhusband #HomeProjects #LaundryRoomMakeover #RealLifeAtHome
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
1.29M
37.8K
356
8mo ago
wayfair
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
How we wish every Sunday looked 🍝 📸: @camillealexandrainteriors #cooking #cozyhome #pastanight #homebody
1.06M
416
15
11mo ago
wayfair
How we wish every Sunday looked 🍝 📸: @camillealexandrainteriors #cooking #cozyhome #pastanight #homebody
Home sweet home = our forever mantra 💜 🏠 📸 : @riseandshinealways #home #homedetails #homedecorating #homebody
532K
1.88K
32
11mo ago
wayfair
Home sweet home = our forever mantra 💜 🏠 📸 : @riseandshinealways #home #homedetails #homedecorating #homebody
It’s no secret. Love for great style is in the air at Wayfair. #bedding #bedroomstyle #wayfairfinds
350K
4.12K
55
11mo ago
wayfair
It’s no secret. Love for great style is in the air at Wayfair. #bedding #bedroomstyle #wayfairfinds
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
301K
5.93K
137
4mo ago
wayfair
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
285K
149
19
4mo ago
wayfair
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
284K
11.4K
438
7mo ago
wayfair
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
270K
3.8K
114
4mo ago
wayfair
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
250K
687
23
6d ago
wayfair
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹

Wayfair (@wayfair) Instagram Stats & Analytics

Wayfair (@wayfair) has 2.07M Instagram followers with a 0.73% engagement rate over the past 12 months. Across 302 posts, Wayfair received 295K total likes and 39.9M impressions, averaging 977 likes per post. This page tracks Wayfair's performance metrics, top content, and engagement trends — updated daily.

Wayfair (@wayfair) Instagram Analytics FAQ

How many Instagram followers does Wayfair have?+
Wayfair (@wayfair) has 2.07M Instagram followers as of March 2026.
What is Wayfair's Instagram engagement rate?+
Wayfair's Instagram engagement rate is 0.73% over the last 12 months, based on 302 posts.
How many likes does Wayfair get on Instagram?+
Wayfair received 295K total likes across 302 posts in the last 12 months, averaging 977 likes per post.
How many Instagram impressions does Wayfair get?+
Wayfair's Instagram content generated 39.9M total impressions over the last 12 months.