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followers
2.08M
impressions
26.4M
likes
149K
comments
8.69K
posts
300
engagement
0.552%
emv
$577K
Average per post
88.1K

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Top Content

Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
4.63M
3.10K
58
6mo ago
wayfair
Want to win the season? Wayfair’s the secret ingredient. Follow @brunchwithbabs recipe to get your home holiday ready: 1. Cups of Merriness 2. A stylish table setting 3. Mix with a throw pillow 4. Heaping portion of festive decor
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
2.81M
686
34
5mo ago
wayfair
Let’s settle this once and for all… real vs fake tree? 👀🎄 Comment your takes below!
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
2.46M
936
85
11mo ago
wayfair
I want you to channel your inner chair for a chance to win a $1000 Wayfair gift card! Let’s play Chair-ades! Act out a chair in this video for the chance to get furniture rich! Happy Chair-ing! How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
167
28
10mo ago
wayfair
A chance at a $1,000 Wayfair gift card just for acting out a chair? No, you’re not dreaming. Let’s play Chair-ades! Act out a chair in this video for the chance to make some $$$ as a Chair-ades champ. How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
1.53M
175
15
10mo ago
wayfair
It’s your final shot to contort yourself into a chair for the chance to win a $1000 Wayfair gift card. Let’s play Chair-ades! Act out a chair in this video for the chance to win some Wayfair dinero. 🤑 🤑 How to Enter: 🪑 Share a video of you acting out a chair. ✅ TAG Wayfair. ✅ Include #WayfairSweepstakes #WayfairSweepstakes Win a $1K gift card! NO PURCH NEC. Ends 6/3. US, 18+. For Official Rules visit: http://bit.ly/4iNPPdj
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
1.29M
37.8K
356
8mo ago
wayfair
From mood board to total mood. Here’s a look behind the scenes of Kelly’s “Studio Sessions” set in Vegas that we helped out with 👀
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
302K
5.94K
137
5mo ago
wayfair
Ring ring! We’re picking up the holiday hotline so YOU can be prepped and ready for the season.
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
286K
730
20
2w ago
wayfair
The journey to finding your soulmate is stressful enough, which makes this soothing wellness space a welcome addition to the Bachelor Mansion 😌💜 We love that outdoor shower and sauna! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
285K
149
19
5mo ago
wayfair
This week’s forecast: 100% chance of savings 🤑🌪️ Prepare your cart, WAY DAY is back Oct. 26-29th Chicago shoppers take an additional 10% off in-store only using code IG10. #WayDay #Wayfair #WayfairFinds #Sale
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
284K
11.4K
437
8mo ago
wayfair
We can’t decide which is our favorite… so we’re asking you to do it! Which Wayfair sofa from @KellyClarkson’s Vegas set really sings? 🎶🎤
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
271K
3.81K
115
5mo ago
wayfair
Totally cool, calm, and collected. No Holiday Chaos here. Nope. 🎄🙂‍↔️
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
258K
727
27
3w ago
wayfair
California sunshine just hits different on a deck like this ☀️ ⛱️ The teams turned the Bachelor Mansion’s poolside space into the ultimate spot to relax and recharge! Catch #BachelorMansionTakeover Mondays at 8|7c 🛠️🌹
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
210K
1.31K
496
7mo ago
wayfair
Comment your favorite layout:) Every sofa you see here is from my new sofa line, Room Service by Emily Henderson. They’re made for real life (I’m talking to you, parents and pet owners!), SO comfortable, and available in a variety of colors and sizes. I had so much fun designing them and even more fun styling and photographing them. You can find them all on Wayfair.com! xx Emily
Introducing... your new home faves 🤩
206K
2.61K
97
1mo ago
wayfair
Introducing... your new home faves 🤩
The ultimate cleaning motivation... 🧹 🧽 📸 : @smallcountryhome #cleaning #cleaningroutine #cleaningmotivation #home #humor
193K
420
19
12mo ago
wayfair
The ultimate cleaning motivation... 🧹 🧽 📸 : @smallcountryhome #cleaning #cleaningroutine #cleaningmotivation #home #humor
My morning routine for Way Day 2025. Wake up and shop up to 80% OFF @mrkate furniture and everything else on @wayfair! I give you permission skip your normal routine and finally buy the pieces you’ve been eyeing wayday #wayfairfinds #salealert
176K
964
13
11mo ago
wayfair
My morning routine for Way Day 2025. Wake up and shop up to 80% OFF @mrkate furniture and everything else on @wayfair! I give you permission skip your normal routine and finally buy the pieces you’ve been eyeing wayday #wayfairfinds #salealert
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
167K
1.47K
64
3mo ago
wayfair
HGTV Dream Home 2026 isn’t complete without gorgeous furniture + decor from @wayfair 🫶 All that’s missing now ... is YOU!
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
164K
2.11K
34
5mo ago
wayfair
Fun fact: every piece on stage tells a story 👀 Peek behind the scenes with Wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!
162K
885
46
3mo ago
wayfair
Want your house to look like an HGTV Dream Home? Add these @wayfair finds to cart. 🛒 Browse this year’s home at the link in our profile!
😌 Design dreams become reality at HGTV Dream Home 2026 – a lakeside retreat styled top-to-bottom with @wayfair finds. And guess what? You could win it all! Get the details at the link in our bio.
135K
694
31
3mo ago
wayfair
😌 Design dreams become reality at HGTV Dream Home 2026 – a lakeside retreat styled top-to-bottom with @wayfair finds. And guess what? You could win it all! Get the details at the link in our bio.

Wayfair (@wayfair) Instagram Stats & Analytics

Wayfair (@wayfair) has 2.08M Instagram followers with a 0.55% engagement rate over the past 12 months. Across 300 posts, Wayfair received 149K total likes and 26.1M impressions, averaging 498 likes per post. This page tracks Wayfair's performance metrics, top content, and engagement trends — updated daily.

Wayfair (@wayfair) Instagram Analytics FAQ

How many Instagram followers does Wayfair have?+
Wayfair (@wayfair) has 2.08M Instagram followers as of April 2026.
What is Wayfair's Instagram engagement rate?+
Wayfair's Instagram engagement rate is 0.55% over the last 12 months, based on 300 posts.
How many likes does Wayfair get on Instagram?+
Wayfair received 149K total likes across 300 posts in the last 12 months, averaging 498 likes per post.
How many Instagram impressions does Wayfair get?+
Wayfair's Instagram content generated 26.1M total impressions over the last 12 months.