instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
335K
impressions
38.6M
likes
1.62M
comments
29.5K
posts
348
engagement
5.79%
emv
$1.21M
Avg. per post
111K

Key Metrics

Distributions

Top Content

One of the weirdest, coolest things to do in San Francisco is also one of the most important. Inside Cloudflare HQ, there’s a wall of 100 lava lamps that helps generate unbreakable encryption keys, securing about 10% of all global internet traffic. And it’s not just for show. A ceiling camera tracks the swirling chaos, turning real-world randomness into digital protection. And here’s the wild part: 🌐 The lava lamps help protect sites like Uber, OKCupid, and Fitbit 🕶️ Visitors are allowed, and even encouraged, to walk by 💡 The light, movement, and unpredictability you create helps make the internet more secure In a world of high-tech encryption, sometimes the most powerful tool… is a lava lamp. 📍Cloudflare HQ, 2nd St & Folsom, SF Follow @culturecutbusiness and @mustdosf for more like this! Media via Wikimedia/Cloudflare/Shutterstock #culturecut #tech #sanfrancisco
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One of the weirdest, coolest things to do in San Francisco is also one of the most important. Inside Cloudflare HQ, there’s a wall of 100 lava lamps that helps generate unbreakable encryption keys, securing about 10% of all global internet traffic. And it’s not just for show. A ceiling camera tracks the swirling chaos, turning real-world randomness into digital protection. And here’s the wild part: 🌐 The lava lamps help protect sites like Uber, OKCupid, and Fitbit 🕶️ Visitors are allowed, and even encouraged, to walk by 💡 The light, movement, and unpredictability you create helps make the internet more secure In a world of high-tech encryption, sometimes the most powerful tool… is a lava lamp. 📍Cloudflare HQ, 2nd St & Folsom, SF Follow @culturecutbusiness and @mustdosf for more like this! Media via Wikimedia/Cloudflare/Shutterstock #culturecut #tech #sanfrancisco
It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
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It’s official: A League of Their Own just went pro ⚾ ️ The Women’s Professional Baseball League will launch in 2026, with its first teams based in Boston, Los Angeles, New York, and San Francisco. The league was co-founded by Justine Siegal, who made history as the first woman to coach professional men’s baseball. This will be the first professional women’s baseball league in nearly 30 years, and the first of its kind since the days of A League of Their Own. It’s fully women-run, nationally broadcast, and built from the ground up to change what America’s pastime looks like. From movie myth to modern milestone, the next era of baseball belongs to women. Would you go to a game in your city? Follow @culturecutwomen for exclusive original content, giveaways, and more of the good stuff you just saw.| Media via IMDB/@wpbl_official #culturecutwomen #goodnews #womenssports #womeninsport #womensprobaseball #aleagueoftheirown
San Francisco just shattered a 103-year-old temperature record. Sunday’s high never climbed above 50 degrees, beating the previous coldest Nov. 30 on record from 1922. The culprit? Days of thick Tule fog drifting in from the Central Valley and trapping moisture near the surface. The chill is statewide. Parts of Southern California are under freeze warnings, surf along the coast is hitting 10–20 feet, and king tides are set to bring minor coastal flooding through the week. Offshore winds will return midweek, briefly clearing the fog before temperatures settle back into a colder-than-normal pattern. Stay warm out there. Follow @mustdosf for more local updates, events and things to do. Media via Shutterstock #mustdosf #sanfrancisco
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San Francisco just shattered a 103-year-old temperature record. Sunday’s high never climbed above 50 degrees, beating the previous coldest Nov. 30 on record from 1922. The culprit? Days of thick Tule fog drifting in from the Central Valley and trapping moisture near the surface. The chill is statewide. Parts of Southern California are under freeze warnings, surf along the coast is hitting 10–20 feet, and king tides are set to bring minor coastal flooding through the week. Offshore winds will return midweek, briefly clearing the fog before temperatures settle back into a colder-than-normal pattern. Stay warm out there. Follow @mustdosf for more local updates, events and things to do. Media via Shutterstock #mustdosf #sanfrancisco
For 100 years, the public couldn’t step foot here. Now, one of California’s most untouched coastlines is finally open. The Estero Americano Coast Preserve, a 547-acre stretch where Marin and Sonoma meet, has officially opened for free public access after being privately managed for a century. Think tidal marshes, wild coastline, spring wildflowers, and panoramic views straight to Point Reyes. The trail welcomed visitors for the first time late last year, and now it’s fully open to hiking access. No tickets. No reservations. Just walk in via the Shorttail Gulch Coastal Access Trail near Bodega Bay and explore one of the rarest things left in California: land that stayed wild. Save this for a Northern California road trip 🌊 Media via Wikimedia/@jennerheadlandspreserve / @thewildlandsconservancy #bantrtravel #mustdosf #mustdolosangeles #explorecalifornia
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For 100 years, the public couldn’t step foot here. Now, one of California’s most untouched coastlines is finally open. The Estero Americano Coast Preserve, a 547-acre stretch where Marin and Sonoma meet, has officially opened for free public access after being privately managed for a century. Think tidal marshes, wild coastline, spring wildflowers, and panoramic views straight to Point Reyes. The trail welcomed visitors for the first time late last year, and now it’s fully open to hiking access. No tickets. No reservations. Just walk in via the Shorttail Gulch Coastal Access Trail near Bodega Bay and explore one of the rarest things left in California: land that stayed wild. Save this for a Northern California road trip 🌊 Media via Wikimedia/@jennerheadlandspreserve / @thewildlandsconservancy #bantrtravel #mustdosf #mustdolosangeles #explorecalifornia
In California, your dog can be more than the ring bearer—they can legally sign the marriage certificate 🐕💅💍 California is one of 29 states that allows pets to be marriage witnesses. Yes, your Frenchie can be part of the paperwork. Romantic, chaotic, iconic. This is what peak West Coast energy looks like. Media via shutterstock #mustdo #mustdolosangeles #mustdosanfrancisco #sanfrancisco #losangeles #california #dog #wedding #married #marriage
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In California, your dog can be more than the ring bearer—they can legally sign the marriage certificate 🐕💅💍 California is one of 29 states that allows pets to be marriage witnesses. Yes, your Frenchie can be part of the paperwork. Romantic, chaotic, iconic. This is what peak West Coast energy looks like. Media via shutterstock #mustdo #mustdolosangeles #mustdosanfrancisco #sanfrancisco #losangeles #california #dog #wedding #married #marriage
“Together, We Are America.” Media by NFL #badbunny #superbowl #bantr
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“Together, We Are America.” Media by NFL #badbunny #superbowl #bantr
Pizza. Bagels. Beer. North Beach. You in? The third annual Pizza, Bagel & Beer Festival hits San Francisco on Saturday, August 16, with nearly 40+ pizzerias, top local bagel makers, and enough brews to make the Pope do a double take. Organized by pizza legend Tony Gemignani, this one-day street fest shuts down two blocks of North Beach with: 🍕 Award-winning slices 🥯 New York–style bagels 🍺 Craft beer stations 🎶 Live music, vendors & more Proceeds support local youth orgs and North Beach foundations, over $140K raised so far. Tickets are on sale now. Block off Stockton & Filbert, and bring your appetite. Follow @mustdosf for more like this! Media via @sfpizzafest @flourandwaterpizzeria @thelaundromatsf #mustdosf #sanfranciscoevents #thingstodosf
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Pizza. Bagels. Beer. North Beach. You in? The third annual Pizza, Bagel & Beer Festival hits San Francisco on Saturday, August 16, with nearly 40+ pizzerias, top local bagel makers, and enough brews to make the Pope do a double take. Organized by pizza legend Tony Gemignani, this one-day street fest shuts down two blocks of North Beach with: 🍕 Award-winning slices 🥯 New York–style bagels 🍺 Craft beer stations 🎶 Live music, vendors & more Proceeds support local youth orgs and North Beach foundations, over $140K raised so far. Tickets are on sale now. Block off Stockton & Filbert, and bring your appetite. Follow @mustdosf for more like this! Media via @sfpizzafest @flourandwaterpizzeria @thelaundromatsf #mustdosf #sanfranciscoevents #thingstodosf
The Castro Theatre is coming back in style 🌈 After a $41M renovation, the historic venue reopens in February 2026 with a 16-night Sam Smith residency kicking things off. The 102-year-old landmark is set to host a new era of music, film, and community events while preserving its legacy as a cultural cornerstone of San Francisco. Media via Shutterstock #mustdosf #castrotheatre
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The Castro Theatre is coming back in style 🌈 After a $41M renovation, the historic venue reopens in February 2026 with a 16-night Sam Smith residency kicking things off. The 102-year-old landmark is set to host a new era of music, film, and community events while preserving its legacy as a cultural cornerstone of San Francisco. Media via Shutterstock #mustdosf #castrotheatre
After decades of roadkill, California is finally giving wildlife the right of way. The Wallis Annenberg Wildlife Crossing, the largest wildlife bridge in the world, is almost complete. Built above the 10-lane Route 101 near LA, the $90M overpass will reconnect the Santa Monica Mountains and give animals like mountain lions, coyotes, and deer a safe path to cross. 💥 Over 12 mountain lions and 1 black bear were killed trying to cross the freeway 🦁 The project was inspired by the tragic death of LA’s iconic lioness, P-22 🌿 The bridge will be covered in 5,000 native plants and sound-blocking soil 📐 165 feet wide x 200 feet long Construction began in 2022 and now, just one step remains: letting the vegetation grow. Once it’s ready, it’ll help restore one of North America’s most ecologically important wildlife corridors. Follow @culturecut247 for more like this! Media via Wallis Annenberg Wildlife Crossing #culturecut #california #wildlife
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After decades of roadkill, California is finally giving wildlife the right of way. The Wallis Annenberg Wildlife Crossing, the largest wildlife bridge in the world, is almost complete. Built above the 10-lane Route 101 near LA, the $90M overpass will reconnect the Santa Monica Mountains and give animals like mountain lions, coyotes, and deer a safe path to cross. 💥 Over 12 mountain lions and 1 black bear were killed trying to cross the freeway 🦁 The project was inspired by the tragic death of LA’s iconic lioness, P-22 🌿 The bridge will be covered in 5,000 native plants and sound-blocking soil 📐 165 feet wide x 200 feet long Construction began in 2022 and now, just one step remains: letting the vegetation grow. Once it’s ready, it’ll help restore one of North America’s most ecologically important wildlife corridors. Follow @culturecut247 for more like this! Media via Wallis Annenberg Wildlife Crossing #culturecut #california #wildlife
San Francisco isn’t just walkable, it’s the only city in America where every single resident lives within a 10-minute walk of a public park 🌳 ⁠ The city hit the milestone in 2017, becoming the first to meet the goal set by the 10-Minute Walk campaign, a nationwide initiative backed by more than 300 mayors across the U.S., including the leaders of NYC, LA, Chicago, and Houston. ⁠ Urban parks have been proven to boost physical and mental health, build community, and improve environmental outcomes. A 10-minute walk equals about half a mile, and in San Francisco, you’re never farther than that from green space. Follow @mustdosf for more like this! Media via Shutterstock #mustdosf #culturecuttravel #cityparks #urbanplanning #walkablesf #greencities
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San Francisco isn’t just walkable, it’s the only city in America where every single resident lives within a 10-minute walk of a public park 🌳 ⁠ The city hit the milestone in 2017, becoming the first to meet the goal set by the 10-Minute Walk campaign, a nationwide initiative backed by more than 300 mayors across the U.S., including the leaders of NYC, LA, Chicago, and Houston. ⁠ Urban parks have been proven to boost physical and mental health, build community, and improve environmental outcomes. A 10-minute walk equals about half a mile, and in San Francisco, you’re never farther than that from green space. Follow @mustdosf for more like this! Media via Shutterstock #mustdosf #culturecuttravel #cityparks #urbanplanning #walkablesf #greencities
San Francisco’s biggest free block parties aren’t going anywhere. Organizers just confirmed that Downtown First Thursdays will return throughout 2026, keeping the city’s monthly car-free street party alive with DJs, drag shows, dancing, art, and more than 175 small businesses joining in. Since launching in 2024, the events have brought over 300,000 people downtown and pumped nearly $28 million back into the neighborhood. The 2026 season kicks off on New Year’s Day, with next week’s edition happening December 4. Follow @mustdosf for more Bay Area events, holidays, and openings worth planning for. Media via @dftsanfrancisco and @sammyeventphotos #mustdosf #downtownsf
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San Francisco’s biggest free block parties aren’t going anywhere. Organizers just confirmed that Downtown First Thursdays will return throughout 2026, keeping the city’s monthly car-free street party alive with DJs, drag shows, dancing, art, and more than 175 small businesses joining in. Since launching in 2024, the events have brought over 300,000 people downtown and pumped nearly $28 million back into the neighborhood. The 2026 season kicks off on New Year’s Day, with next week’s edition happening December 4. Follow @mustdosf for more Bay Area events, holidays, and openings worth planning for. Media via @dftsanfrancisco and @sammyeventphotos #mustdosf #downtownsf
The Bay Area is officially hosting the world. 🌍 As part of the 2026 FIFA World Cup, Levi’s Stadium will stage six matches: five Group Stage games and one Round of 32 showdown. June 13 — Group Stage June 16 — Group Stage June 19 — Group Stage June 22 — Group Stage June 25 — Group Stage July 1 — Round of 32 🎟️ Tickets go on sale starting Sept 10 with the Visa Presale Draw (Sept 10–19). To enter, fans must create a FIFA ID at fifa.com/tickets and apply during the lottery. Winners will be notified beginning Sept 30 and assigned purchase times in October. From Silicon Valley to the Golden Gate, the Bay is set for one of the biggest summers in sports history. ⚽ ️ Who do you hope to see play at Levi’s in 2026? Media via Levi’s Stadium/Shutterstock #mustdosf #sanfranciscoworldcup
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The Bay Area is officially hosting the world. 🌍 As part of the 2026 FIFA World Cup, Levi’s Stadium will stage six matches: five Group Stage games and one Round of 32 showdown. June 13 — Group Stage June 16 — Group Stage June 19 — Group Stage June 22 — Group Stage June 25 — Group Stage July 1 — Round of 32 🎟️ Tickets go on sale starting Sept 10 with the Visa Presale Draw (Sept 10–19). To enter, fans must create a FIFA ID at fifa.com/tickets and apply during the lottery. Winners will be notified beginning Sept 30 and assigned purchase times in October. From Silicon Valley to the Golden Gate, the Bay is set for one of the biggest summers in sports history. ⚽ ️ Who do you hope to see play at Levi’s in 2026? Media via Levi’s Stadium/Shutterstock #mustdosf #sanfranciscoworldcup
San Francisco just got a floating soccer field. The NWSL is taking over the waterfront this week with pop-ups, fan events, and a full barge-mounted pitch leading up to Saturday’s National Women’s Soccer Championship at 5 p.m. Women’s soccer has been exploding worldwide, and the Bay Area is quickly becoming a major sports hub. Between this weekend’s championship, next year’s World Cup, and Super Bowl 60, the region is stepping into a whole new era of sports energy. Follow @mustdosanfrancisco for the biggest events hitting the Bay. Media via @nwsl #mustdosf #sanfrancsico #nwsl #thebay
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San Francisco just got a floating soccer field. The NWSL is taking over the waterfront this week with pop-ups, fan events, and a full barge-mounted pitch leading up to Saturday’s National Women’s Soccer Championship at 5 p.m. Women’s soccer has been exploding worldwide, and the Bay Area is quickly becoming a major sports hub. Between this weekend’s championship, next year’s World Cup, and Super Bowl 60, the region is stepping into a whole new era of sports energy. Follow @mustdosanfrancisco for the biggest events hitting the Bay. Media via @nwsl #mustdosf #sanfrancsico #nwsl #thebay
Top-notch wedding venue 🙌 A couple got married with some very famous attendees during Bad Bunny’s performance. Media via NFL #readbantr
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Top-notch wedding venue 🙌 A couple got married with some very famous attendees during Bad Bunny’s performance. Media via NFL #readbantr
Three domes. A pyramid. 360° visuals. Sound baths. Concerts. TEDx talks. Beer. Yup, San Francisco is getting a Vegas Sphere-style immersive entertainment park, and it’s landing at Pier 70 as early as New Year’s Eve. The new venue, called Elevation Sky Park, is from the team behind Wisdome LA (the same domes that hosted SZA, Steve Aoki, and fashion shows). It’s part art, part rave cave, part wellness hub. Events will range from healing mornings to tech-house nights, with space for 200–600 people in each dome. One dome might run IMAX-style films. Another could have a Grateful Dead cover band under full trippy visuals. It’s like Burning Man meets The Jetsons, but in Dogpatch. ETA: early 2026, just in time for the Super Bowl. Follow @mustdosf for more like this! Media via Barbee Planning & Design / Shutterstock #mustdosf
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Three domes. A pyramid. 360° visuals. Sound baths. Concerts. TEDx talks. Beer. Yup, San Francisco is getting a Vegas Sphere-style immersive entertainment park, and it’s landing at Pier 70 as early as New Year’s Eve. The new venue, called Elevation Sky Park, is from the team behind Wisdome LA (the same domes that hosted SZA, Steve Aoki, and fashion shows). It’s part art, part rave cave, part wellness hub. Events will range from healing mornings to tech-house nights, with space for 200–600 people in each dome. One dome might run IMAX-style films. Another could have a Grateful Dead cover band under full trippy visuals. It’s like Burning Man meets The Jetsons, but in Dogpatch. ETA: early 2026, just in time for the Super Bowl. Follow @mustdosf for more like this! Media via Barbee Planning & Design / Shutterstock #mustdosf
🌁 San Francisco is a jewel of America Let us know whether you’ve been to SF or planning on going to the islands in the future. DM us for an itinerary of what to do! Is San Francisco on your bucket list? Inspiration from @asideofsweet #sanfrancisco #sanfranciscoworld #sfbucketlist #travel #sf #streetsoff #werunsf #sfbayarea #sanfranciscodrone #sanfran #sanfranciscobay #drone #photographer
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🌁 San Francisco is a jewel of America Let us know whether you’ve been to SF or planning on going to the islands in the future. DM us for an itinerary of what to do! Is San Francisco on your bucket list? Inspiration from @asideofsweet #sanfrancisco #sanfranciscoworld #sfbucketlist #travel #sf #streetsoff #werunsf #sfbayarea #sanfranciscodrone #sanfran #sanfranciscobay #drone #photographer
San Francisco is pure magic 🥹 Let us know whether you’ve been to sf or planning on coming to sf in the future. DM us for an itinerary of what to do! Is San Francisco on your bucket list ? 🧐 #sanfrancisco #sanfranciscoworld #sfbucketlist #travel #sf #streetsofsf #werunsf #sfbayarea #sanfranciscodrone #sanfran #sanfranciscobay #drone #photographer
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San Francisco is pure magic 🥹 Let us know whether you’ve been to sf or planning on coming to sf in the future. DM us for an itinerary of what to do! Is San Francisco on your bucket list ? 🧐 #sanfrancisco #sanfranciscoworld #sfbucketlist #travel #sf #streetsofsf #werunsf #sfbayarea #sanfranciscodrone #sanfran #sanfranciscobay #drone #photographer
Halloween hits different when it’s science-themed 🔬🎃 The Exploratorium’s After Dark nights are back, an adults-only (18+) evening series blending cocktails, music, and eerie hands-on exhibits every Thursday in October. Explore glowing art, creepy dissections, a horror-themed role-playing game, and even a DJ dance party inside San Francisco’s most interactive museum. Oct 16: After Dark: CMYK — runway, color illusions, and all things bright 🌈 Oct 23: After Dark: Death and Life — Día de los Muertos–inspired night with altars and science of renewal 💀✨ Oct 30: After Dark: Creepatorium — Halloween blowout with spooky science, live music, and a costume contest 🎃 Tickets are 18+ and it makes one hell of a date night, so don’t wait up! Follow @mustdosf for more of the Bay’s best Halloween events and after-hours experiences. Media via @exploratorium #mustdosf #sfdatenights #sfafterdark
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Halloween hits different when it’s science-themed 🔬🎃 The Exploratorium’s After Dark nights are back, an adults-only (18+) evening series blending cocktails, music, and eerie hands-on exhibits every Thursday in October. Explore glowing art, creepy dissections, a horror-themed role-playing game, and even a DJ dance party inside San Francisco’s most interactive museum. Oct 16: After Dark: CMYK — runway, color illusions, and all things bright 🌈 Oct 23: After Dark: Death and Life — Día de los Muertos–inspired night with altars and science of renewal 💀✨ Oct 30: After Dark: Creepatorium — Halloween blowout with spooky science, live music, and a costume contest 🎃 Tickets are 18+ and it makes one hell of a date night, so don’t wait up! Follow @mustdosf for more of the Bay’s best Halloween events and after-hours experiences. Media via @exploratorium #mustdosf #sfdatenights #sfafterdark
One of the best pizzerias in America is right here in SF 🍕 Tony’s Pizza Napoletana just ranked #3 in the U.S. on the same list that crowned NYC’s Una Pizza Napoletana #1. From coal-fired classics to Roman-style pies, this North Beach spot is a pizza lover’s dream, with beer on tap, vegan options, and outdoor seating to match. 📍1570 Stockton St. 🍸 Great cocktails, even better crust. Media via @tonyspizza415 #mustdosf #sfpizza
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One of the best pizzerias in America is right here in SF 🍕 Tony’s Pizza Napoletana just ranked #3 in the U.S. on the same list that crowned NYC’s Una Pizza Napoletana #1. From coal-fired classics to Roman-style pies, this North Beach spot is a pizza lover’s dream, with beer on tap, vegan options, and outdoor seating to match. 📍1570 Stockton St. 🍸 Great cocktails, even better crust. Media via @tonyspizza415 #mustdosf #sfpizza
California may have sunshine and beaches, but when it comes to dating apps, it’s the hardest place in the U.S. to find love. A new study by Muse analyzed frustration-driven Google searches like “no matches on Tinder” and “how does Hinge work,” and found that Californians struggle 80% more than the national average. That puts the Golden State at #1 on the list of worst states for online dating, followed by New York, Wyoming, Vermont, and Alaska. Do you think California’s dating scene is really this bad, or just overhyped? Follow @culturecut247 for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock #culturecut247 #dating #onlinedating #californialove #romance
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California may have sunshine and beaches, but when it comes to dating apps, it’s the hardest place in the U.S. to find love. A new study by Muse analyzed frustration-driven Google searches like “no matches on Tinder” and “how does Hinge work,” and found that Californians struggle 80% more than the national average. That puts the Golden State at #1 on the list of worst states for online dating, followed by New York, Wyoming, Vermont, and Alaska. Do you think California’s dating scene is really this bad, or just overhyped? Follow @culturecut247 for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Shutterstock #culturecut247 #dating #onlinedating #californialove #romance

Must Do San Francisco (@mustdosf) Instagram Stats & Analytics

Must Do San Francisco (@mustdosf) has 335K Instagram followers with a 5.79% engagement rate over the past 12 months. Across 348 posts, Must Do San Francisco received 1.62M total likes and 5.54M impressions, averaging 4.65K likes per post. This page tracks Must Do San Francisco's performance metrics, top content, and engagement trends — updated daily.

Must Do San Francisco (@mustdosf) Instagram Analytics FAQ

How many Instagram followers does Must Do San Francisco have?+
Must Do San Francisco (@mustdosf) has 335K Instagram followers as of February 2026.
What is Must Do San Francisco's Instagram engagement rate?+
Must Do San Francisco's Instagram engagement rate is 5.79% over the last 12 months, based on 348 posts.
How many likes does Must Do San Francisco get on Instagram?+
Must Do San Francisco received 1.62M total likes across 348 posts in the last year, averaging 4.65K likes per post.
How many Instagram impressions does Must Do San Francisco get?+
Must Do San Francisco's Instagram content generated 5.54M total impressions over the last 12 months.