NewGet @victorinox's full report
instagram analytics
followers
331K
impressions
6.19M
likes
214K
comments
1.73K
posts
235
engagement
2.70%
emv
$180K
Average per post
26.4K

Key Metrics

Distributions

Top Content

Eating on the go deserves thoughtful design too. @ecal_ch student Leo Niksch created SET Swiss Eating Tools, a compact cutlery kit made for everyday life. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
405K
11.2K
86
1mo ago
victorinox
Eating on the go deserves thoughtful design too. @ecal_ch student Leo Niksch created SET Swiss Eating Tools, a compact cutlery kit made for everyday life. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
Designer Laurids Gallée (@laurids.gallee) has teamed up with Dezeen (@dezeen) to launch the Victorinox (@victorinox) Re-Imagine initiative, which invites entrants to redesign the brand’s iconic Swiss Army Knife. In a video Gallée created to announce the competition, he describes what reimagining means for him in his own design practice. The Re-Imagine competition opens today. Entrants have until February 16 2026 to submit their proposals. Selected concepts will proceed to a development and prototyping phase, and the winning entry is set to become a limited-edition release in the coming years. Find out more at www.victorinox.com/re-imagine Video by AVEC AVEC (@avecavec.curation) #paidpartnership
218K
4.23K
52
10mo ago
victorinox
Designer Laurids Gallée (@laurids.gallee) has teamed up with Dezeen (@dezeen) to launch the Victorinox (@victorinox) Re-Imagine initiative, which invites entrants to redesign the brand’s iconic Swiss Army Knife. In a video Gallée created to announce the competition, he describes what reimagining means for him in his own design practice. The Re-Imagine competition opens today. Entrants have until February 16 2026 to submit their proposals. Selected concepts will proceed to a development and prototyping phase, and the winning entry is set to become a limited-edition release in the coming years. Find out more at www.victorinox.com/re-imagine Video by AVEC AVEC (@avecavec.curation) #paidpartnership
The Swiss Army Knife™ is designed for intuitive, dependable use. Safe handling is what keeps it ready for every task. From mindful opening to proper closing, a few essential principles make all the difference. Learn more in the guide: link in bio #MyVictorinox
190K
4.42K
47
10mo ago
victorinox
The Swiss Army Knife™ is designed for intuitive, dependable use. Safe handling is what keeps it ready for every task. From mindful opening to proper closing, a few essential principles make all the difference. Learn more in the guide: link in bio #MyVictorinox
Meet Glacial Blue. The Alox Limited Edition 2026 brings a bold new look to a collectible trio crafted in Switzerland and marked with the year 2026. Pure precision, pure style. Discover the collection through the link in our Bio. #MyVictorinox
165K
6.60K
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10mo ago
victorinox
Meet Glacial Blue. The Alox Limited Edition 2026 brings a bold new look to a collectible trio crafted in Switzerland and marked with the year 2026. Pure precision, pure style. Discover the collection through the link in our Bio. #MyVictorinox
Winter in the Alps calls for equipment that performs with consistency. Air Zermatt trusts the Rescue Tool for purpose-built functions that support decisive action. Equip yourself with trusted readiness. Discover the Rescue Tool: link in bio #MyVictorinox
125K
5.00K
23
10mo ago
victorinox
Winter in the Alps calls for equipment that performs with consistency. Air Zermatt trusts the Rescue Tool for purpose-built functions that support decisive action. Equip yourself with trusted readiness. Discover the Rescue Tool: link in bio #MyVictorinox
Impact happens. Preparedness is engineered. In our corner drop test, each suitcase is challenged with drops on all eight corners to confirm uncompromising structural strength. A suitcase built to keep up, wherever your travels take you. Learn more about our testing process: the link in bio. #MyVictorinox
113K
912
3
10mo ago
victorinox
Impact happens. Preparedness is engineered. In our corner drop test, each suitcase is challenged with drops on all eight corners to confirm uncompromising structural strength. A suitcase built to keep up, wherever your travels take you. Learn more about our testing process: the link in bio. #MyVictorinox
Exploring together, learning together, enjoying every moment outside. With versatile tools and Swiss precision, our Pocket Knives are made for family adventures in nature. Discover all the essentials for your next outdoor journey. Link in Bio #MyVictorinox
108K
3.42K
59
8mo ago
victorinox
Exploring together, learning together, enjoying every moment outside. With versatile tools and Swiss precision, our Pocket Knives are made for family adventures in nature. Discover all the essentials for your next outdoor journey. Link in Bio #MyVictorinox
Our portable, pocket-sized and multi-functional Swiss Tools are built to tackle any job with confidence. From workshops to home repairs, with pliers, wire cutters, screwdrivers, a ruler, and more—you’re always prepared to get the job done. Discover more: Link in Bio. #MyVictorinox
101K
2.61K
35
9mo ago
victorinox
Our portable, pocket-sized and multi-functional Swiss Tools are built to tackle any job with confidence. From workshops to home repairs, with pliers, wire cutters, screwdrivers, a ruler, and more—you’re always prepared to get the job done. Discover more: Link in Bio. #MyVictorinox
Can everyday safety become part of what you wear? @ecal_ch student Mélissa Da Silva Nicolet explores the idea with Whisp, a discreet emergency whistle inspired by jewellery. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
83.2K
2.34K
39
1mo ago
victorinox
Can everyday safety become part of what you wear? @ecal_ch student Mélissa Da Silva Nicolet explores the idea with Whisp, a discreet emergency whistle inspired by jewellery. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
A burr on a metal back box should be dealt with before the next step. @live_sparks uses the metal file of the Swiss Tool X Plus Ratchet to smooth the edge before fitting the accessory. Explore all five practical uses via the link in bio. #MyVictorinox
80.0K
1.11K
31
1mo ago
victorinox
A burr on a metal back box should be dealt with before the next step. @live_sparks uses the metal file of the Swiss Tool X Plus Ratchet to smooth the edge before fitting the accessory. Explore all five practical uses via the link in bio. #MyVictorinox
LEO: Some people follow the path. Leo makes an entrance on it. Confident, generous and never short of enthusiasm. Best prepared for taking the lead and making the moment count. ARIES: First to volunteer. First to get moving. Aries doesn’t wait around for a plan to become an adventure. They make it one. Best prepared for taking the lead and seeing where the day goes. TAURUS: Good things are worth doing properly. Taurus appreciates quality, takes their time and knows exactly what they like. Best prepared for choosing well and enjoying the journey. GEMINI: One plan? Gemini probably has three. Curious, quick thinking and always ready to discover what’s next. Best prepared for a change of plans and an even better idea. CANCER: The one who makes sure everyone has what they need. Thoughtful, dependable and quietly ready for almost anything. Best prepared for looking after the details and everyone around them. AQUARIUS: Why do it the usual way when there might be a smarter one? Independent, inventive and always looking at things from a different angle. Best prepared for finding the solution nobody else thought of. Consider this your Victorinox horoscope. Twelve signs. Twelve ways of being prepared. Tell us if we got it right in the comments and find yours through the link in bio. #MyVictorinox.
75.3K
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2mo ago
victorinox
LEO: Some people follow the path. Leo makes an entrance on it. Confident, generous and never short of enthusiasm. Best prepared for taking the lead and making the moment count. ARIES: First to volunteer. First to get moving. Aries doesn’t wait around for a plan to become an adventure. They make it one. Best prepared for taking the lead and seeing where the day goes. TAURUS: Good things are worth doing properly. Taurus appreciates quality, takes their time and knows exactly what they like. Best prepared for choosing well and enjoying the journey. GEMINI: One plan? Gemini probably has three. Curious, quick thinking and always ready to discover what’s next. Best prepared for a change of plans and an even better idea. CANCER: The one who makes sure everyone has what they need. Thoughtful, dependable and quietly ready for almost anything. Best prepared for looking after the details and everyone around them. AQUARIUS: Why do it the usual way when there might be a smarter one? Independent, inventive and always looking at things from a different angle. Best prepared for finding the solution nobody else thought of. Consider this your Victorinox horoscope. Twelve signs. Twelve ways of being prepared. Tell us if we got it right in the comments and find yours through the link in bio. #MyVictorinox.
A dropped screw in a narrow gap can bring work to a stop. @live_sparks uses the combination pliers of the Swiss Tool X Plus Ratchet to retrieve the fixing. The pliers can also hold a small fixing steady when space is limited. Discover the full story via the link in bio. #MyVictorinox
74.8K
2.22K
14
1mo ago
victorinox
A dropped screw in a narrow gap can bring work to a stop. @live_sparks uses the combination pliers of the Swiss Tool X Plus Ratchet to retrieve the fixing. The pliers can also hold a small fixing steady when space is limited. Discover the full story via the link in bio. #MyVictorinox
Everyday security, reimagined. Noa, designed by @ecal_ch student Aurélie Richard, combines lightweight padlocks with adaptable straps for a practical new approach to protecting personal belongings. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
69.6K
2.21K
13
1mo ago
victorinox
Everyday security, reimagined. Noa, designed by @ecal_ch student Aurélie Richard, combines lightweight padlocks with adaptable straps for a practical new approach to protecting personal belongings. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
Winter rescue work demands preparation and reliable tools. Air Zermatt teams rely on equipment that supports clear, confident action in changing alpine conditions. The Rescue Tool delivers the precision needed when every move must be efficient and focused. Click the link in our bio to learn more #MyVictorinox
63.5K
2.54K
10
10mo ago
victorinox
Winter rescue work demands preparation and reliable tools. Air Zermatt teams rely on equipment that supports clear, confident action in changing alpine conditions. The Rescue Tool delivers the precision needed when every move must be efficient and focused. Click the link in our bio to learn more #MyVictorinox
Inspired by the Original Swiss Army Knife™, Card Case explores how thoughtful design can elevate everyday moments. Created by @ecal_ch student Damien Barman, this durable stainless steel case protects a deck of playing cards while celebrating the connections they create. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
61.4K
1.63K
15
1mo ago
victorinox
Inspired by the Original Swiss Army Knife™, Card Case explores how thoughtful design can elevate everyday moments. Created by @ecal_ch student Damien Barman, this durable stainless steel case protects a deck of playing cards while celebrating the connections they create. Discover the Victorinox × ECAL collaboration and vote for your favourite by September 30 via the link in bio. #MyVictorinox
Forged for the future. Honoring our heritage. A story more than 130 years in the making. Victorinox x Coutelier Suisse brings Swiss knifemaking heritage into the present, connecting traditional craftsmanship with the next generation of Swiss cutlers. Available in Switzerland. Discover the story. Link in bio. #MyVictorinox
58.6K
2.34K
35
1w ago
victorinox
Forged for the future. Honoring our heritage. A story more than 130 years in the making. Victorinox x Coutelier Suisse brings Swiss knifemaking heritage into the present, connecting traditional craftsmanship with the next generation of Swiss cutlers. Available in Switzerland. Discover the story. Link in bio. #MyVictorinox
VIRGO: There’s prepared. Then there’s Virgo prepared. Precise, practical and already thinking two steps ahead. Best prepared for getting every last detail right. LIBRA: Function matters. So does form. Libra sees no reason to choose. Thoughtful, considered and naturally drawn to things that work beautifully. Best prepared for finding just the right balance. SCORPIO: Scorpio doesn’t do things halfway. Focused, determined and always ready to go a little deeper. Best prepared for seeing things through when others might stop. SAGITTARIUS: If there’s a road they haven’t taken yet, Sagittarius would like to know where it goes. Curious, optimistic and always looking towards the next adventure. Best prepared for the route that wasn’t in the plan. CAPRICORN: A goal, a plan and the determination to see it through. Capricorn knows that worthwhile things are rarely left to chance. Best prepared for turning a plan into something real. PISCES: A little imagination can take you a long way. Intuitive, creative and able to see possibilities others might miss. Best prepared for following an idea wherever it leads. We know your sign. But are we right about you? Now that you’ve discovered your Victorinox zodiac profile, tell us: How accurate were we? Discover more via the link in bio. #MyVictorinox
58.3K
2.33K
18
2mo ago
victorinox
VIRGO: There’s prepared. Then there’s Virgo prepared. Precise, practical and already thinking two steps ahead. Best prepared for getting every last detail right. LIBRA: Function matters. So does form. Libra sees no reason to choose. Thoughtful, considered and naturally drawn to things that work beautifully. Best prepared for finding just the right balance. SCORPIO: Scorpio doesn’t do things halfway. Focused, determined and always ready to go a little deeper. Best prepared for seeing things through when others might stop. SAGITTARIUS: If there’s a road they haven’t taken yet, Sagittarius would like to know where it goes. Curious, optimistic and always looking towards the next adventure. Best prepared for the route that wasn’t in the plan. CAPRICORN: A goal, a plan and the determination to see it through. Capricorn knows that worthwhile things are rarely left to chance. Best prepared for turning a plan into something real. PISCES: A little imagination can take you a long way. Intuitive, creative and able to see possibilities others might miss. Best prepared for following an idea wherever it leads. We know your sign. But are we right about you? Now that you’ve discovered your Victorinox zodiac profile, tell us: How accurate were we? Discover more via the link in bio. #MyVictorinox
What makes a rescue tool truly essential in a car emergency? It comes down to understanding the moments that follow an accident and the functions that support quick, controlled action. Our guide explains why features like seatbelt cutters, window breakers and glass saws matter when every second counts. Click the link in our bio and explore the full guide. #MyVictorinox
57.1K
2.29K
8
8mo ago
victorinox
What makes a rescue tool truly essential in a car emergency? It comes down to understanding the moments that follow an accident and the functions that support quick, controlled action. Our guide explains why features like seatbelt cutters, window breakers and glass saws matter when every second counts. Click the link in our bio and explore the full guide. #MyVictorinox
Mat unboxes Concept One Solar and wears it right away. Powered by light, it keeps running without ever asking for attention. Make the most of the day – and the energy of the sun. Spend your time wisely. Explore Concept One Solar through the link in our bio and experience light-powered reliability. #MyVictorinox
55.7K
2.16K
30
6mo ago
victorinox
Mat unboxes Concept One Solar and wears it right away. Powered by light, it keeps running without ever asking for attention. Make the most of the day – and the energy of the sun. Spend your time wisely. Explore Concept One Solar through the link in our bio and experience light-powered reliability. #MyVictorinox
Ready when you are. The Evoke Alox combines a large locking blade with intuitive one-handed opening and flexible carry options. Everything you need, brought together in one bold, streamlined design. Discover the latest additions via the link in our bio. #MyVictorinox
55.5K
2.22K
22
3w ago
victorinox
Ready when you are. The Evoke Alox combines a large locking blade with intuitive one-handed opening and flexible carry options. Everything you need, brought together in one bold, streamlined design. Discover the latest additions via the link in our bio. #MyVictorinox

Victorinox (@victorinox) Instagram Stats & Analytics

Victorinox (@victorinox) has 331K Instagram followers with a 2.70% engagement rate over the past 12 months. Across 235 posts, Victorinox received 214K total likes and 6.19M impressions, averaging 911 likes per post. This page tracks Victorinox's performance metrics, top content, and engagement trends — updated daily. To benchmark @victorinox against other accounts, use Socialpruf's Instagram competitor analysis tool.

Victorinox (@victorinox) Instagram Analytics FAQ

How many Instagram followers does Victorinox have?+
Victorinox (@victorinox) has 331K Instagram followers as of November 2026.
What is Victorinox's Instagram engagement rate?+
Victorinox's Instagram engagement rate is 2.70% over the last 12 months, based on 235 posts.
How many likes does Victorinox get on Instagram?+
Victorinox received 214K total likes across 235 posts in the last 12 months, averaging 911 likes per post.
How many Instagram impressions does Victorinox get?+
Victorinox's Instagram content generated 6.19M total impressions over the last 12 months.
Can I compare Victorinox with other Instagram accounts?+
Yes. Add @victorinox to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.