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followers
160K
impressions
10.8M
likes
307K
comments
25.4K
posts
333
engagement
2.04%
emv
$325K
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The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
913K
3.92K
79
11mo ago
crownaffair
The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
873K
20.2K
1.75K
8mo ago
crownaffair
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
587K
23.5K
111
6mo ago
crownaffair
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
484K
4.94K
1.31K
6mo ago
crownaffair
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
431K
2.47K
42
3mo ago
crownaffair
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
139K
791
193
1y ago
crownaffair
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
Running fashionably on time. @afghanhoundinthecity @crownaffair
131K
5.24K
103
1mo ago
crownaffair
Running fashionably on time. @afghanhoundinthecity @crownaffair
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
127K
357
20
11mo ago
crownaffair
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
122K
6.69K
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4mo ago
crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
Less time getting ready = more time enjoying summer ☀️ Shop the full limited-edition collab online @crownaffair + @iliabeauty
108K
hidden
28
1mo ago
crownaffair
Less time getting ready = more time enjoying summer ☀️ Shop the full limited-edition collab online @crownaffair + @iliabeauty
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
106K
636
41
3mo ago
crownaffair
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
106K
4.23K
231
10mo ago
crownaffair
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
The perfect nightstand rituals include: A great pair of slippers A dream journal (@memoireworld) A chic toothbrush My favorite bedtime tea (@bellocq Valentine) A mini hairbrush And @crownaffair Overnight Repair Serum, the last thing I always reach for before bed
105K
4.19K
89
4d ago
crownaffair
The perfect nightstand rituals include: A great pair of slippers A dream journal (@memoireworld) A chic toothbrush My favorite bedtime tea (@bellocq Valentine) A mini hairbrush And @crownaffair Overnight Repair Serum, the last thing I always reach for before bed
The stars aligned 💫 We’re landing in Austin this weekend. Join us this weekend at The Domain as we bring The Nightstand to life—a space dedicated to the rituals that help tomorrow start a little smoother. August 14–16 Friday & Saturday | 12PM–8PM Sunday | 12PM–6PM The Domain 11410 Century Oaks Terrace Austin, TX Located next to Sweet Paris Crêperie & Café. Come by for: ✨ Personalized hair ritual recommendations ✨ Exclusive gifts and treats ✨ Matcha lattes by @freshfronks & @lovelampmatcha ✨ The chance to discover our PM to AM Hair Ritual featuring The Overnight Repair Serum and Leave-In Conditioner Start at The Nightstand to pick up your scratch-off, then head to @sephora to redeem your surprise gift. Plus, purchase any two Crown Affair products to receive a limited-edition gift. RSVP in our Stories and find out why the best tomorrows begin tonight.
86.9K
426
20
5d ago
crownaffair
The stars aligned 💫 We’re landing in Austin this weekend. Join us this weekend at The Domain as we bring The Nightstand to life—a space dedicated to the rituals that help tomorrow start a little smoother. August 14–16 Friday & Saturday | 12PM–8PM Sunday | 12PM–6PM The Domain 11410 Century Oaks Terrace Austin, TX Located next to Sweet Paris Crêperie & Café. Come by for: ✨ Personalized hair ritual recommendations ✨ Exclusive gifts and treats ✨ Matcha lattes by @freshfronks & @lovelampmatcha ✨ The chance to discover our PM to AM Hair Ritual featuring The Overnight Repair Serum and Leave-In Conditioner Start at The Nightstand to pick up your scratch-off, then head to @sephora to redeem your surprise gift. Plus, purchase any two Crown Affair products to receive a limited-edition gift. RSVP in our Stories and find out why the best tomorrows begin tonight.
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
85.9K
3.43K
139
8mo ago
crownaffair
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab:  ✨ The Towel in Pink to speed up dry time  ✨ The Out-the-Door Ritual gets me out the door faster  Available at @sephoracanada @sephora 
82.6K
791
32
1mo ago
crownaffair
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab:  ✨ The Towel in Pink to speed up dry time  ✨ The Out-the-Door Ritual gets me out the door faster  Available at @sephoracanada @sephora 
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
75.7K
3.03K
264
6mo ago
crownaffair
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
73.7K
1.84K
193
1mo ago
crownaffair
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
70.7K
2.83K
114
3mo ago
crownaffair
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
67.9K
440
115
8mo ago
crownaffair
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.

Crown Affair (@crownaffair) Instagram Stats & Analytics

Crown Affair (@crownaffair) has 160K Instagram followers with a 2.04% engagement rate over the past 12 months. Across 333 posts, Crown Affair received 307K total likes and 5.70M impressions, averaging 921 likes per post. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily.

Crown Affair (@crownaffair) Instagram Analytics FAQ

How many Instagram followers does Crown Affair have?+
Crown Affair (@crownaffair) has 160K Instagram followers as of August 2026.
What is Crown Affair's Instagram engagement rate?+
Crown Affair's Instagram engagement rate is 2.04% over the last 12 months, based on 333 posts.
How many likes does Crown Affair get on Instagram?+
Crown Affair received 307K total likes across 333 posts in the last 12 months, averaging 921 likes per post.
How many Instagram impressions does Crown Affair get?+
Crown Affair's Instagram content generated 5.70M total impressions over the last 12 months.