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followers
159K
impressions
10.7M
likes
304K
comments
24.1K
posts
336
engagement
2.07%
emv
$319K
Average per post
31.7K

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The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
913K
3.92K
79
10mo ago
crownaffair
The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
872K
20.2K
1.75K
8mo ago
crownaffair
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
586K
23.4K
110
5mo ago
crownaffair
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
508K
5.09K
1.34K
6mo ago
crownaffair
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
430K
2.47K
42
2mo ago
crownaffair
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
138K
790
193
11mo ago
crownaffair
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
127K
357
20
11mo ago
crownaffair
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
Running fashionably on time. @afghanhoundinthecity @crownaffair
125K
5.01K
100
4w ago
crownaffair
Running fashionably on time. @afghanhoundinthecity @crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
120K
6.62K
291
3mo ago
crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
106K
4.23K
231
9mo ago
crownaffair
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
105K
632
41
2mo ago
crownaffair
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
Less time getting ready = more time enjoying summer ☀️ Shop the full limited-edition collab online @crownaffair + @iliabeauty
101K
hidden
28
1mo ago
crownaffair
Less time getting ready = more time enjoying summer ☀️ Shop the full limited-edition collab online @crownaffair + @iliabeauty
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
85.9K
3.43K
139
8mo ago
crownaffair
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab:  ✨ The Towel in Pink to speed up dry time  ✨ The Out-the-Door Ritual gets me out the door faster  Available at @sephoracanada @sephora 
79.7K
772
32
1mo ago
crownaffair
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab:  ✨ The Towel in Pink to speed up dry time  ✨ The Out-the-Door Ritual gets me out the door faster  Available at @sephoracanada @sephora 
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
75.7K
3.03K
264
6mo ago
crownaffair
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
72.7K
1.83K
193
1mo ago
crownaffair
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
70.6K
2.82K
114
2mo ago
crownaffair
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
67.7K
439
115
8mo ago
crownaffair
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
Pick you up in 5? Summer is loading. @crownaffair x @iliabeauty More to come soon.
60.1K
1.41K
132
1mo ago
crownaffair
Pick you up in 5? Summer is loading. @crownaffair x @iliabeauty More to come soon.
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.
60.0K
1.95K
125
5mo ago
crownaffair
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.

Crown Affair (@crownaffair) Instagram Stats & Analytics

Crown Affair (@crownaffair) has 159K Instagram followers with a 2.07% engagement rate over the past 12 months. Across 336 posts, Crown Affair received 304K total likes and 5.61M impressions, averaging 905 likes per post. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily.

Crown Affair (@crownaffair) Instagram Analytics FAQ

How many Instagram followers does Crown Affair have?+
Crown Affair (@crownaffair) has 159K Instagram followers as of July 2026.
What is Crown Affair's Instagram engagement rate?+
Crown Affair's Instagram engagement rate is 2.07% over the last 12 months, based on 336 posts.
How many likes does Crown Affair get on Instagram?+
Crown Affair received 304K total likes across 336 posts in the last 12 months, averaging 905 likes per post.
How many Instagram impressions does Crown Affair get?+
Crown Affair's Instagram content generated 5.61M total impressions over the last 12 months.