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followers
152K
impressions
9.70M
likes
268K
comments
19.5K
posts
333
engagement
1.82%
emv
$285K
Average per post
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The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
912K
3.93K
79
8mo ago
crownaffair
The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
851K
19.9K
1.75K
5mo ago
crownaffair
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
585K
23.4K
109
2mo ago
crownaffair
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
505K
5.08K
1.37K
3mo ago
crownaffair
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
We’re on a mission 🫡 Join four of beauty’s biggest brands on their Planet Beautiful mission to collect 1 million pounds of plastic waste. @saiebeauty @henryrose @crownaffair @innbeautyproject
336K
3.41K
77
9mo ago
crownaffair
We’re on a mission 🫡 Join four of beauty’s biggest brands on their Planet Beautiful mission to collect 1 million pounds of plastic waste. @saiebeauty @henryrose @crownaffair @innbeautyproject
My ritual for good hair with no guesswork. @crownaffair gets it right, everytime.
165K
834
49
10mo ago
crownaffair
My ritual for good hair with no guesswork. @crownaffair gets it right, everytime.
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
137K
788
193
8mo ago
crownaffair
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
127K
355
20
8mo ago
crownaffair
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
The best thing you can gift is time spent together. Good hair is a close second. Thanks to @crownaffair you can give the gift of both 💚 #crownaffair #crownaffairpartner #airdry #takeyourtime
125K
718
39
12mo ago
crownaffair
The best thing you can gift is time spent together. Good hair is a close second. Thanks to @crownaffair you can give the gift of both 💚 #crownaffair #crownaffairpartner #airdry #takeyourtime
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
106K
4.23K
231
7mo ago
crownaffair
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
85.9K
3.43K
139
5mo ago
crownaffair
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
The recipe? Take your time. Preparing is half the pleasure. Spinach, ricotta, and brown butter ravioli with @cookingwithfiona ✨
83.5K
1.49K
54
9mo ago
crownaffair
The recipe? Take your time. Preparing is half the pleasure. Spinach, ricotta, and brown butter ravioli with @cookingwithfiona ✨
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
80.8K
4.08K
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3w ago
crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
75.1K
3.00K
264
3mo ago
crownaffair
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
67.0K
436
113
5mo ago
crownaffair
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
58.6K
2.35K
38
1mo ago
crownaffair
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.
58.1K
1.94K
125
2mo ago
crownaffair
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.
Did you know plastic waste can build homes?  In partnership with @rePurpose_Global, Planet Beautiful is funding the recovery of plastic waste before it can harm our planet and instead using it to create durable building materials for homes, playgrounds, and more.  @saiebeauty @henryrose @crownaffair @iNNBeautyProject Exclusively @sephora Learn more at planetbeautiful.com Planet Beautiful is powered by The Saie Climate Initiative #PlanetBeautiful
57.6K
2.30K
75
9mo ago
crownaffair
Did you know plastic waste can build homes?  In partnership with @rePurpose_Global, Planet Beautiful is funding the recovery of plastic waste before it can harm our planet and instead using it to create durable building materials for homes, playgrounds, and more.  @saiebeauty @henryrose @crownaffair @iNNBeautyProject Exclusively @sephora Learn more at planetbeautiful.com Planet Beautiful is powered by The Saie Climate Initiative #PlanetBeautiful
We heard you like to Take Your Time, so we extended our sale one more day: 30% off with Build Your Ritual ends tonight, so now’s the time to customize your own bundle (or theirs). Shop now at crownaffair.com
56.4K
1.42K
27
5mo ago
crownaffair
We heard you like to Take Your Time, so we extended our sale one more day: 30% off with Build Your Ritual ends tonight, so now’s the time to customize your own bundle (or theirs). Shop now at crownaffair.com
Things we’re bringing into 2026: consistency over intensity, hydration as a daily foundation, softness as a standard, and time-saving rituals that compound over time.
56.3K
2.25K
33
4mo ago
crownaffair
Things we’re bringing into 2026: consistency over intensity, hydration as a daily foundation, softness as a standard, and time-saving rituals that compound over time.

Crown Affair (@crownaffair) Instagram Stats & Analytics

Crown Affair (@crownaffair) has 152K Instagram followers with a 1.82% engagement rate over the past 12 months. Across 333 posts, Crown Affair received 268K total likes and 5.14M impressions, averaging 804 likes per post. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily.

Crown Affair (@crownaffair) Instagram Analytics FAQ

How many Instagram followers does Crown Affair have?+
Crown Affair (@crownaffair) has 152K Instagram followers as of May 2026.
What is Crown Affair's Instagram engagement rate?+
Crown Affair's Instagram engagement rate is 1.82% over the last 12 months, based on 333 posts.
How many likes does Crown Affair get on Instagram?+
Crown Affair received 268K total likes across 333 posts in the last 12 months, averaging 804 likes per post.
How many Instagram impressions does Crown Affair get?+
Crown Affair's Instagram content generated 5.14M total impressions over the last 12 months.