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followers
154K
impressions
10.3M
likes
281K
comments
21.3K
posts
334
engagement
1.79%
emv
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The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
912K
3.93K
79
8mo ago
crownaffair
The NEW Overnight Repair Serum from Crown Affair is a full-on hair transformation in a bottle 🤩
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
865K
20.2K
1.76K
6mo ago
crownaffair
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
586K
23.4K
109
3mo ago
crownaffair
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
506K
5.09K
1.36K
4mo ago
crownaffair
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
426K
2.45K
42
2w ago
crownaffair
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
We’re on a mission 🫡 Join four of beauty’s biggest brands on their Planet Beautiful mission to collect 1 million pounds of plastic waste. @saiebeauty @henryrose @crownaffair @innbeautyproject
336K
3.40K
77
10mo ago
crownaffair
We’re on a mission 🫡 Join four of beauty’s biggest brands on their Planet Beautiful mission to collect 1 million pounds of plastic waste. @saiebeauty @henryrose @crownaffair @innbeautyproject
My ritual for good hair with no guesswork. @crownaffair gets it right, everytime.
165K
836
49
11mo ago
crownaffair
My ritual for good hair with no guesswork. @crownaffair gets it right, everytime.
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
138K
788
193
9mo ago
crownaffair
Healthy hair starts at the cuticle—and The Overnight Repair Serum works while you sleep to strengthen, repair, and add shine from the first use. ✨ After 1 use: hair feels 2x stronger with the Superfood Blend ingredient ✨ After 4 weeks: breakage reduced by up to 75%* ✨ Frizz control for 8+ hours with weightless hydration provided by Tsubaki Meadows ✨ Strands twice as smooth and soft with Rosemary Extract How to use: Apply 1–5 pumps to dry hair (based on hair need), before bed, and wake up with repaired strands. No rinse needed. Perfect for anyone who uses heat tools, has color-treated hair, or just needs some TLC. Get early access to shop on August 25th with the Sephora app. Launching August 26th @crownaffair @sephora @sephoracanada Comment ‘repair’ to shop first on crownaffair.com *Based on a 4-week clinical study #CrownAffairPartner #crownaffair #overnightrepairserum #nighttimeritual
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
127K
356
20
9mo ago
crownaffair
A new staple in my nighttime routine ✨ The Overnight Repair Serum helps me wake up with softer, healthier-feeling strands (even with years of blonde damage). Shop The Overnight Repair Serum at crownaffair.com, sephora.com, and sephora.ca
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
106K
4.24K
231
7mo ago
crownaffair
Your suite is almost ready. We’ve partnered with @hillhouse on something designed to slip into at the end of the day—soft, elevated, and made in very limited quantities. Arriving October 9th. Any guesses what’s waiting on the bell cart?
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
94.4K
4.96K
238
1mo ago
crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
85.9K
3.44K
139
6mo ago
crownaffair
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
The recipe? Take your time. Preparing is half the pleasure. Spinach, ricotta, and brown butter ravioli with @cookingwithfiona ✨
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1.49K
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10mo ago
crownaffair
The recipe? Take your time. Preparing is half the pleasure. Spinach, ricotta, and brown butter ravioli with @cookingwithfiona ✨
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
75.3K
3.01K
264
4mo ago
crownaffair
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
69.6K
2.78K
114
2w ago
crownaffair
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
67.2K
438
115
6mo ago
crownaffair
My signature holiday look starts with a simple ritual—and it’s on sale right now. Enjoy 30% when you Build Your Ritual with any three or four essentials, including my go-to picks: 〰️The Towel that removes excess moisture without friction 〰️The Leave-In Conditioner that visibly hydrates and reduces frizz 〰️The Air Dry Mousse that shapes soft, natural texture 〰️The Oil that finishes everything with weightless shine Comment “ritual” to shop Natalie’s must-have essentials.
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
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601
40
3w ago
crownaffair
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.
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1.95K
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3mo ago
crownaffair
In a city that pulls you in every direction, The Big Clip is designed to help you keep it together. Designed in collaboration with jewelry designer @jenniferfisher, this limited-edition tool brings her signature sensibilities of bold minimalism and architectural lines into the Crown Affair world. Shop on crownaffair.com + jenniferfisher.com.
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
58.8K
2.35K
38
2mo ago
crownaffair
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
Did you know plastic waste can build homes?  In partnership with @rePurpose_Global, Planet Beautiful is funding the recovery of plastic waste before it can harm our planet and instead using it to create durable building materials for homes, playgrounds, and more.  @saiebeauty @henryrose @crownaffair @iNNBeautyProject Exclusively @sephora Learn more at planetbeautiful.com Planet Beautiful is powered by The Saie Climate Initiative #PlanetBeautiful
57.6K
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75
10mo ago
crownaffair
Did you know plastic waste can build homes?  In partnership with @rePurpose_Global, Planet Beautiful is funding the recovery of plastic waste before it can harm our planet and instead using it to create durable building materials for homes, playgrounds, and more.  @saiebeauty @henryrose @crownaffair @iNNBeautyProject Exclusively @sephora Learn more at planetbeautiful.com Planet Beautiful is powered by The Saie Climate Initiative #PlanetBeautiful

Crown Affair (@crownaffair) Instagram Stats & Analytics

Crown Affair (@crownaffair) has 154K Instagram followers with a 1.79% engagement rate over the past 12 months. Across 334 posts, Crown Affair received 281K total likes and 5.58M impressions, averaging 840 likes per post. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily.

Crown Affair (@crownaffair) Instagram Analytics FAQ

How many Instagram followers does Crown Affair have?+
Crown Affair (@crownaffair) has 154K Instagram followers as of May 2026.
What is Crown Affair's Instagram engagement rate?+
Crown Affair's Instagram engagement rate is 1.79% over the last 12 months, based on 334 posts.
How many likes does Crown Affair get on Instagram?+
Crown Affair received 281K total likes across 334 posts in the last 12 months, averaging 840 likes per post.
How many Instagram impressions does Crown Affair get?+
Crown Affair's Instagram content generated 5.58M total impressions over the last 12 months.