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followers
168K
impressions
11.4M
likes
347K
comments
29.8K
posts
337
engagement
2.55%
emv
$351K
Average per post
33.8K

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GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice.

How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win.

Winner will be announced 12/1.

In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon.

Shop now at crownaffair.com 💚
878K
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11mo ago
crownaffair
GIVEAWAY CLOSED, WINNER NOTIFIED✨ We’re gifting one winner their dream ritual: any three full-size Crown Affair products of your choice. How to enter: Follow @crownaffair’s account, like this post and tag a friend for your chance to win. Winner will be announced 12/1. In meantime, shop our biggest sale of the year - 30% off Build Your Ritual. Any custom 3-4 product bundle ending soon. Shop now at crownaffair.com 💚
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. 

I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
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crownaffair
Hair is the one thing I refuse to rush. Twice a week, I take the time to wash, reset, and begin again. I move slowly combing through each strand, massaging shampoo into the scalp, and then feel my hair rehydrate as I condition. After the shower, I use the Towel to soak up excess moisture, then watch my hair find its natural rhythm, reshaping with each scrunch. I finish with The @crownaffair Air Dry Cream to smooth, soften, and defrizz, for a full ritual that works with my hair, not against it.
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
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crownaffair
Effortless and heatless 😉 Meet @crownaffair’s newest addition to The Air Dry Collection: The Smoothing Air Dry Cream.
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
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5mo ago
crownaffair
The perfect final touch for your blowout. Shop Crown Affair’s new hair oil, The Radiance Hair Oil. Get it first on the app today. @kaybbbbbbbbb
Morning rituals start at night🧚🌀

Usually what you wish to elevate starts with the parts before it happens. Fueling before a run, reflecting before the talk, and an overnight serum for hydrated smooth hair @crownaffair 

Sipping coffee and journaling while feeling cared for by things I did the night before. 

A routine you prepare for is one made with love to practice a feeling. To drop into a space of calm and ease amidst whatever else exists outside that moment. A moment of things that matter.
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crownaffair
Morning rituals start at night🧚🌀 Usually what you wish to elevate starts with the parts before it happens. Fueling before a run, reflecting before the talk, and an overnight serum for hydrated smooth hair @crownaffair Sipping coffee and journaling while feeling cared for by things I did the night before. A routine you prepare for is one made with love to practice a feeling. To drop into a space of calm and ease amidst whatever else exists outside that moment. A moment of things that matter.
a dessert party is just a dinner party that gets to the good part faster! 🍐🍷bordeaux in the glass, in the pears, and in our hair, thanks to the new @crownaffair bordeaux collection #crownaffairpartner
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crownaffair
a dessert party is just a dinner party that gets to the good part faster! 🍐🍷bordeaux in the glass, in the pears, and in our hair, thanks to the new @crownaffair bordeaux collection #crownaffairpartner
Rainy days are best spent at home, making a Hearty Butternut Squash, Kale & Lemon Soup with Pasta and taking a little time for self-care with @crownaffair’s new Bordeaux collection.

Hearty Butternut Squash, Kale & Lemon Soup with Pasta
Ingredients:
1 medium white onion, diced
4–5 medium carrots, diced
4–5 celery stalks, diced
1 medium butternut squash, peeled, seeded, and cubed
5 kale leaves, stems removed and roughly chopped
32 oz (about 4 cups) vegetable broth
4 cups water, plus more as needed
1 tbsp herbes de Provence
2 tsp paprika
½ tbsp garlic powder
⅓ cup freshly squeezed lemon juice (approximately 3 lemons)
340 g small pasta (I used cubetti)
Extra-virgin olive oil, for sautéing
Salt and freshly ground black pepper, to taste

Instructions:
1. In a large pot, heat a generous drizzle of olive oil over medium heat. Add the diced onion, carrots, and celery, and sauté for about 7–10 minutes, stirring occasionally, until the vegetables begin to soften and the onion becomes translucent.
2. Stir in the cubed butternut squash, herbes de Provence, paprika, and garlic powder. Season generously with salt and freshly ground black pepper. Cook for another 2–3 minutes to allow the spices and herbs to become fragrant.
3. Pour in the vegetable broth and 4 cups of water. Stir well and bring to a gentle boil. Reduce the heat and simmer for 15–20 minutes, or until the butternut squash is almost fork-tender.
4. Add the cubetti pasta directly to the soup and cook according to the package instructions, stirring occasionally to prevent sticking. Add a little more water or broth if needed, as the pasta will absorb quite a bit of liquid.
5. During the last 3–5 minutes of cooking, stir in the roughly chopped kale. Let it soften until tender while still retaining its beautiful green color.
6. Turn off the heat and stir in the freshly squeezed lemon juice. Taste and adjust with additional salt, pepper, or lemon juice as desired.
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crownaffair
Rainy days are best spent at home, making a Hearty Butternut Squash, Kale & Lemon Soup with Pasta and taking a little time for self-care with @crownaffair’s new Bordeaux collection. Hearty Butternut Squash, Kale & Lemon Soup with Pasta Ingredients: 1 medium white onion, diced 4–5 medium carrots, diced 4–5 celery stalks, diced 1 medium butternut squash, peeled, seeded, and cubed 5 kale leaves, stems removed and roughly chopped 32 oz (about 4 cups) vegetable broth 4 cups water, plus more as needed 1 tbsp herbes de Provence 2 tsp paprika ½ tbsp garlic powder ⅓ cup freshly squeezed lemon juice (approximately 3 lemons) 340 g small pasta (I used cubetti) Extra-virgin olive oil, for sautéing Salt and freshly ground black pepper, to taste Instructions: 1. In a large pot, heat a generous drizzle of olive oil over medium heat. Add the diced onion, carrots, and celery, and sauté for about 7–10 minutes, stirring occasionally, until the vegetables begin to soften and the onion becomes translucent. 2. Stir in the cubed butternut squash, herbes de Provence, paprika, and garlic powder. Season generously with salt and freshly ground black pepper. Cook for another 2–3 minutes to allow the spices and herbs to become fragrant. 3. Pour in the vegetable broth and 4 cups of water. Stir well and bring to a gentle boil. Reduce the heat and simmer for 15–20 minutes, or until the butternut squash is almost fork-tender. 4. Add the cubetti pasta directly to the soup and cook according to the package instructions, stirring occasionally to prevent sticking. Add a little more water or broth if needed, as the pasta will absorb quite a bit of liquid. 5. During the last 3–5 minutes of cooking, stir in the roughly chopped kale. Let it soften until tender while still retaining its beautiful green color. 6. Turn off the heat and stir in the freshly squeezed lemon juice. Taste and adjust with additional salt, pepper, or lemon juice as desired.
Running fashionably on time. @afghanhoundinthecity @crownaffair
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4mo ago
crownaffair
Running fashionably on time. @afghanhoundinthecity @crownaffair
The perfect nightstand rituals include: 

A great pair of slippers 
A dream journal (@memoireworld) 
A chic toothbrush 
My favorite bedtime tea (@bellocq Valentine) 
A mini hairbrush
And @crownaffair Overnight Repair Serum, the last thing I always reach for before bed
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crownaffair
The perfect nightstand rituals include: A great pair of slippers A dream journal (@memoireworld) A chic toothbrush My favorite bedtime tea (@bellocq Valentine) A mini hairbrush And @crownaffair Overnight Repair Serum, the last thing I always reach for before bed
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤

Shop embroidery on The Towel exclusively at crownaffair.com 🪡

#crownaffairpartner
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crownaffair
A signature look needs a signature touch! Wrapped, ready, and radiant in three traffic-stopping looks with my name written all over them 💚🤍🖤 Shop embroidery on The Towel exclusively at crownaffair.com 🪡 #crownaffairpartner
Whipping up something weightless before the doorbell rings: delicate layers, a @crownaffair green center, and a little extra shine to finish. Inspired by their Weightless Hydration Set.
#crownaffairpartner
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crownaffair
Whipping up something weightless before the doorbell rings: delicate layers, a @crownaffair green center, and a little extra shine to finish. Inspired by their Weightless Hydration Set. #crownaffairpartner
Less time getting ready = more time enjoying summer ☀️ 
Shop the full limited-edition collab online @crownaffair + @iliabeauty
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4mo ago
crownaffair
Less time getting ready = more time enjoying summer ☀️ Shop the full limited-edition collab online @crownaffair + @iliabeauty
One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
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6mo ago
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One of my favorite parts of motherhood is getting to teach her to embrace the things I spent years trying to tame 🤍 @crownaffair
The stars aligned 💫 We’re landing in Austin this weekend.

Join us this weekend at The Domain as we bring The Nightstand to life—a space dedicated to the rituals that help tomorrow start a little smoother.

August 14–16
Friday & Saturday | 12PM–8PM
Sunday | 12PM–6PM

The Domain
11410 Century Oaks Terrace
Austin, TX
Located next to Sweet Paris Crêperie & Café.

Come by for:
✨ Personalized hair ritual recommendations
✨ Exclusive gifts and treats
✨ Matcha lattes by @freshfronks & @lovelampmatcha 
✨ The chance to discover our PM to AM Hair Ritual featuring The Overnight Repair Serum and Leave-In Conditioner

Start at The Nightstand to pick up your scratch-off, then head to @sephora to redeem your surprise gift. Plus, purchase any two Crown Affair products to receive a limited-edition gift.

RSVP in our Stories and find out why the best tomorrows begin tonight.
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crownaffair
The stars aligned 💫 We’re landing in Austin this weekend. Join us this weekend at The Domain as we bring The Nightstand to life—a space dedicated to the rituals that help tomorrow start a little smoother. August 14–16 Friday & Saturday | 12PM–8PM Sunday | 12PM–6PM The Domain 11410 Century Oaks Terrace Austin, TX Located next to Sweet Paris Crêperie & Café. Come by for: ✨ Personalized hair ritual recommendations ✨ Exclusive gifts and treats ✨ Matcha lattes by @freshfronks & @lovelampmatcha ✨ The chance to discover our PM to AM Hair Ritual featuring The Overnight Repair Serum and Leave-In Conditioner Start at The Nightstand to pick up your scratch-off, then head to @sephora to redeem your surprise gift. Plus, purchase any two Crown Affair products to receive a limited-edition gift. RSVP in our Stories and find out why the best tomorrows begin tonight.
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab: 
✨ The Towel in Pink to speed up dry time 
✨ The Out-the-Door Ritual gets me out the door faster 
Available at @sephoracanada @sephora 
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crownaffair
Soft air-dried hair, glowy skin, defined lashes thanks to @crownaffair x @iliabeauty new collab:  ✨ The Towel in Pink to speed up dry time  ✨ The Out-the-Door Ritual gets me out the door faster  Available at @sephoracanada @sephora 
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
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crownaffair
Spotted: Floating down 5th avenue. Happy Thanksgiving from Team Crown Affair 🦃
Getting back into a routine with @crownaffair with three easy styles I can take from desk to dinner. #crownaffairpartner
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2mo ago
crownaffair
Getting back into a routine with @crownaffair with three easy styles I can take from desk to dinner. #crownaffairpartner
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
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crownaffair
Ready in a few. The Crown Affair x ILIA collection arrives Tuesday.
✨The Smoothing Air Dry Cream mailer giveaway✨

A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. 

How to enter:
1️⃣Like this post
2️⃣Comment your city (LA and NYC)
2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee
4️⃣Send this to someone who should enter

Giveaway ends at 9AM PST 1/27.
Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27.

*The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
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crownaffair
✨The Smoothing Air Dry Cream mailer giveaway✨ A mailer so sweet, we couldn’t keep it to ourselves: We’re gifting two community members our limited-edition jello mailer by @eatnunchi + @gelee__gelee, hand-delivered in Los Angeles and New York City. How to enter: 1️⃣Like this post 2️⃣Comment your city (LA and NYC) 2️⃣Follow @crownaffair, @eatnunchi, + @gelee__gelee 4️⃣Send this to someone who should enter Giveaway ends at 9AM PST 1/27. Winner will be contacted via DM and must be located in LA or NYC for hand delivery tomorrow, 1/27. *The giveaway winner located in Los Angeles will win a jello cake and The Smoothing Air Dry Cream from @eatnunchi. The giveaway winner located in New York City will win petit four jellies from @gelee__gelee and The Smoothing Air Dry Cream.
Miami, this one’s for you 🌴

This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more.

✨Experience the new dual-action formula for frizz-free shine control

✨Taste the limited-edition Radiance Bowl, created just for the occasion

✨Enjoy live music Friday from 4pm-9pm

✨Take home a free sample of The Radiance Oil

✨Crown Affair totes for the first 50 guests

Friday, May 15: 10am-1am
Saturday May 16: 10am-1am
Sunday, May 17: 10am-12am

@gogreekyogurtmiami
3000 Florida Avenue, Unit 114
Miami, FL 33133

Radiance Bowl also available at Miami Worldcenter location.
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crownaffair
Miami, this one’s for you 🌴 This weekend, join @crownaffair at @gogreekyogurt Coconut Grove to celebrate the launch of The Radiance Oil with a limited-edition Radiance Bowl, complimentary samples, and more. ✨Experience the new dual-action formula for frizz-free shine control ✨Taste the limited-edition Radiance Bowl, created just for the occasion ✨Enjoy live music Friday from 4pm-9pm ✨Take home a free sample of The Radiance Oil ✨Crown Affair totes for the first 50 guests Friday, May 15: 10am-1am Saturday May 16: 10am-1am Sunday, May 17: 10am-12am @gogreekyogurtmiami 3000 Florida Avenue, Unit 114 Miami, FL 33133 Radiance Bowl also available at Miami Worldcenter location.

Crown Affair (@crownaffair) Instagram Stats & Analytics

Crown Affair (@crownaffair) has 168K Instagram followers with a 2.55% engagement rate over the past 12 months. Across 337 posts, Crown Affair received 347K total likes and 11.4M impressions, averaging 1.03K likes per post. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily. To benchmark @crownaffair against other accounts, use Socialpruf's Instagram competitor analysis tool.

Crown Affair (@crownaffair) Instagram Analytics FAQ

How many Instagram followers does Crown Affair have?+
Crown Affair (@crownaffair) has 168K Instagram followers as of November 2026.
What is Crown Affair's Instagram engagement rate?+
Crown Affair's Instagram engagement rate is 2.55% over the last 12 months, based on 337 posts.
How many likes does Crown Affair get on Instagram?+
Crown Affair received 347K total likes across 337 posts in the last 12 months, averaging 1.03K likes per post.
How many Instagram impressions does Crown Affair get?+
Crown Affair's Instagram content generated 11.4M total impressions over the last 12 months.
Can I compare Crown Affair with other Instagram accounts?+
Yes. Add @crownaffair to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.