NewGet @tumblr's full report
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followers
1.08M
impressions
63.7M
likes
3.14M
comments
31.5K
posts
404
engagement
5.69%
emv
$2.10M
Average per post
158K

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rip Catherine O’Hara ❤️‍🩹 thank you for lighting up our screens and our lives.
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rip Catherine O’Hara ❤️‍🩹 thank you for lighting up our screens and our lives.
this one’s for our shayden truthers 🏒 #heatedrivalry #shanehollander #haydenpike
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10mo ago
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this one’s for our shayden truthers 🏒 #heatedrivalry #shanehollander #haydenpike
#tumblrposts #losangeles
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8mo ago
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#tumblrposts #losangeles
DAY ONE 🎡🏜️🌵
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7mo ago
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DAY ONE 🎡🏜️🌵
19 years of tumblr! 💝🎉

#tumblr #tumblraesthetic
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8mo ago
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19 years of tumblr! 💝🎉 #tumblr #tumblraesthetic
just clearing the air @iamhalsey 💙
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8mo ago
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just clearing the air @iamhalsey 💙
🍂🕯️☕️🍁 #tumblr #fallvibes
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1mo ago
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🍂🕯️☕️🍁 #tumblr #fallvibes
You asked, and we answered. After the reception we got on our first 2014 Tumblr round-up, we decided to circle back to this era of the internet with a part two featuring some of your commented suggestions and some that we ran out of space for the first time around. If your favorite isn’t on this list, check out part one.

Yet again, this is what it sounded like to scroll on Tumblr in 2014.
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You asked, and we answered. After the reception we got on our first 2014 Tumblr round-up, we decided to circle back to this era of the internet with a part two featuring some of your commented suggestions and some that we ran out of space for the first time around. If your favorite isn’t on this list, check out part one. Yet again, this is what it sounded like to scroll on Tumblr in 2014.
just realized we forgot to post half of our 19th bday edit @iamhalsey 💙

#halsey #badlands #tumblraesthetìc #2010snostalgia
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just realized we forgot to post half of our 19th bday edit @iamhalsey 💙 #halsey #badlands #tumblraesthetìc #2010snostalgia
happy birthday to our twee queen ❤️ @zooeydeschanel 

#zooeydeschanel #newgirl #sheandhim
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happy birthday to our twee queen ❤️ @zooeydeschanel #zooeydeschanel #newgirl #sheandhim
welcome back 2016
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10mo ago
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welcome back 2016
the culture is lit and she’s the greatest! 🏆

Music Month, our celebration of music on tumblr and our countdown of the top 100 artists this past calendar year based on user data has come to a close. 

you made predictions, stood barricade for our weekly reveals, and the headliners have arrived. the top artist is…Lana Del Rey! 

ever since “Video Games” dropped in 2011, Lana has been a tumblr mainstay. so ingrained with the girlblogging aesthetic, and with our platform, the stove is hotter than ever and every day is december 18 on tumblr.

but this lineup is truly stacked, with MCR at No. 3 (we told you to stay in line!) and Gerard Way at No. 7, making this a doubly tragic affair. plus, so much k-pop, Taylor (obvi), and the Beatles (love!) all making appearances. turns out tumblr truly transcends genres and labels as much as ever. must be a sign of the times.

artists 20-1:
20. Twenty One Pilots
19. Ethel Cain
18. Harry Styles
17. Hyunjin
16. SEVENTEEN
15. Sabrina Carpenter
14. Jung Kook
13. The Beatles
12. Bang Chan
11. ATEEZ
10. BTS
9. Taylor Swift
8. Hatsune Miku
7. Gerard Way
6. Vocaloid
5. ENHYPEN
4. Stray Kids
3. My Chemical Romance
2. TXT 
1. Lana Del Rey

🌼tell us, did your fav make the cut?
🌼what ranking surprised you the most?
🌼link in bio for the full list and more exclusive content
🌼plus, new features like music search and our visualizer

we hope you enjoyed Music Month. if not, we’re sorry! tickets are non-refundable, but they are tax-deductible (maybe? idk).
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the culture is lit and she’s the greatest! 🏆 Music Month, our celebration of music on tumblr and our countdown of the top 100 artists this past calendar year based on user data has come to a close. you made predictions, stood barricade for our weekly reveals, and the headliners have arrived. the top artist is…Lana Del Rey! ever since “Video Games” dropped in 2011, Lana has been a tumblr mainstay. so ingrained with the girlblogging aesthetic, and with our platform, the stove is hotter than ever and every day is december 18 on tumblr. but this lineup is truly stacked, with MCR at No. 3 (we told you to stay in line!) and Gerard Way at No. 7, making this a doubly tragic affair. plus, so much k-pop, Taylor (obvi), and the Beatles (love!) all making appearances. turns out tumblr truly transcends genres and labels as much as ever. must be a sign of the times. artists 20-1: 20. Twenty One Pilots 19. Ethel Cain 18. Harry Styles 17. Hyunjin 16. SEVENTEEN 15. Sabrina Carpenter 14. Jung Kook 13. The Beatles 12. Bang Chan 11. ATEEZ 10. BTS 9. Taylor Swift 8. Hatsune Miku 7. Gerard Way 6. Vocaloid 5. ENHYPEN 4. Stray Kids 3. My Chemical Romance 2. TXT 1. Lana Del Rey 🌼tell us, did your fav make the cut? 🌼what ranking surprised you the most? 🌼link in bio for the full list and more exclusive content 🌼plus, new features like music search and our visualizer we hope you enjoyed Music Month. if not, we’re sorry! tickets are non-refundable, but they are tax-deductible (maybe? idk).
DAY TWO ♾️🪐🙊💯
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DAY TWO ♾️🪐🙊💯
happy hannah-versary 💖🎤🌟 

#hannahmontana #hannahmontana20thanniversary #mileycyrus #disneychannel #2000snostalgia
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happy hannah-versary 💖🎤🌟 #hannahmontana #hannahmontana20thanniversary #mileycyrus #disneychannel #2000snostalgia
🏆ok, fun’s over: tumblr’s Top 10 Ships are here.🏆

the results are in for Ships Week, our Top 100 ships of the year based on user data. you made moodboard magic, fanart, fanfic, and posted through it. without further ado, at No. 1, it’s BYLER!

oft top trending, will byers and mike wheeler had tumblr in venca’s trance. y’all really did that. cue the “byler is canon” confetti cannon. hotpot on us. 💙💛

also, spamtenna, krusie, sonadow, phan, destiel and hollanov in the Top 10? the heated rivalry characters AND actors both Top 50!? oh, that’s some good ship.

The Top 10:

10 krusie – deltarune
9 destiel – supernatural
8 buddie – 9-1-1
7 polytrix – KPop Demon Hunters
6 hollanov – Heated Rivalry
5 sonadow – Sonic the Hedgehog
4 phan – YouTube
3 jayvik – Arcane
2 spamtenna – Deltarune
1 byler – Stranger Things 

Ships Week truly spanned mediums, subgenres, and subcultures. and yes, puns. maybe tumblr really is the epicenter of fandom afterall.

🏆 biggest snubs? biggest surprises? drop those Ships Week takes.
🏆 link in bio for the full Top 100.
🏆see the incredible fan art for every ship
🏆check out the animated likes
🏆same time next year?

oh, and happy valentines day, you ship heads!!!❣️
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🏆ok, fun’s over: tumblr’s Top 10 Ships are here.🏆 the results are in for Ships Week, our Top 100 ships of the year based on user data. you made moodboard magic, fanart, fanfic, and posted through it. without further ado, at No. 1, it’s BYLER! oft top trending, will byers and mike wheeler had tumblr in venca’s trance. y’all really did that. cue the “byler is canon” confetti cannon. hotpot on us. 💙💛 also, spamtenna, krusie, sonadow, phan, destiel and hollanov in the Top 10? the heated rivalry characters AND actors both Top 50!? oh, that’s some good ship. The Top 10: 10 krusie – deltarune 9 destiel – supernatural 8 buddie – 9-1-1 7 polytrix – KPop Demon Hunters 6 hollanov – Heated Rivalry 5 sonadow – Sonic the Hedgehog 4 phan – YouTube 3 jayvik – Arcane 2 spamtenna – Deltarune 1 byler – Stranger Things Ships Week truly spanned mediums, subgenres, and subcultures. and yes, puns. maybe tumblr really is the epicenter of fandom afterall. 🏆 biggest snubs? biggest surprises? drop those Ships Week takes. 🏆 link in bio for the full Top 100. 🏆see the incredible fan art for every ship 🏆check out the animated likes 🏆same time next year? oh, and happy valentines day, you ship heads!!!❣️
a message from tumblr to our fellow ao3 users
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1w ago
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a message from tumblr to our fellow ao3 users
lana made this song for the witchy community🕯️🔮🖤

#lanadelrey #whitefeatherhawktaildeerhunter
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8mo ago
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lana made this song for the witchy community🕯️🔮🖤 #lanadelrey #whitefeatherhawktaildeerhunter
the bouba kiki effect
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the bouba kiki effect
we got a BTS exclusive look at the filming of @avatarnetflix courtesy of @ianousley! 🎬🎥 ft. some of our favorite fan art 🌊🪨🔥🌀
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we got a BTS exclusive look at the filming of @avatarnetflix courtesy of @ianousley! 🎬🎥 ft. some of our favorite fan art 🌊🪨🔥🌀
@girlslikegirlsfilm summer starts today!! @hayleykiyoko‘s directorial debut is officially out and we’re seated! 

#girlslikegirls #focusfeatures #wlw
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@girlslikegirlsfilm summer starts today!! @hayleykiyoko‘s directorial debut is officially out and we’re seated! #girlslikegirls #focusfeatures #wlw

Tumblr (@tumblr) Instagram Stats & Analytics

Tumblr (@tumblr) has 1.08M Instagram followers with a 5.69% engagement rate over the past 12 months. Across 404 posts, Tumblr received 3.14M total likes and 63.7M impressions, averaging 7.77K likes per post. This page tracks Tumblr's performance metrics, top content, and engagement trends — updated daily. To benchmark @tumblr against other accounts, use Socialpruf's Instagram competitor analysis tool.

Tumblr (@tumblr) Instagram Analytics FAQ

How many Instagram followers does Tumblr have?+
Tumblr (@tumblr) has 1.08M Instagram followers as of November 2026.
What is Tumblr's Instagram engagement rate?+
Tumblr's Instagram engagement rate is 5.69% over the last 12 months, based on 404 posts.
How many likes does Tumblr get on Instagram?+
Tumblr received 3.14M total likes across 404 posts in the last 12 months, averaging 7.77K likes per post.
How many Instagram impressions does Tumblr get?+
Tumblr's Instagram content generated 63.7M total impressions over the last 12 months.
Can I compare Tumblr with other Instagram accounts?+
Yes. Add @tumblr to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.