NewGet @tidelaundry's full report
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followers
118K
impressions
6.36M
likes
181K
comments
5.34K
posts
128
engagement
2.57%
emv
$179K
Average per post
49.7K

Key Metrics

Distributions

Top Content

Turns out the real monster wasn’t a demogorgon. It was underestimating a mom with a laundry basket. Tide helps. Obviously. @tidelaundry #tide #tidelaundry
1.94M
81.7K
418
10mo ago
tidelaundry
Turns out the real monster wasn’t a demogorgon. It was underestimating a mom with a laundry basket. Tide helps. Obviously. @tidelaundry #tide #tidelaundry
#Tidepartner Inventors, Pro Athletes, Travelers - anyone! Tide evo has you covered. #TideEvo #RealLaundryMagic @tidelaundry
753K
9.52K
73
7mo ago
tidelaundry
#Tidepartner Inventors, Pro Athletes, Travelers - anyone! Tide evo has you covered. #TideEvo #RealLaundryMagic @tidelaundry
yep…you read that right
719K
28.7K
433
5mo ago
tidelaundry
yep…you read that right
✨Contest✨ #TidePartner ORANGE you glad I’m here to redesign your laundry space? 🧡  I’m SO excited to announce that I’m partnering with @tidelaundry to celebrate Tide Orange's very own Pantone chip by giving YOU a chance to win a Tide Orange laundry room makeover designed by ME! To enter for a chance to transform your laundry space: Like this post, Follow @tidelaundry and me, of course! Comment below in 300 characters or less how a Tide Orange makeover would improve your laundry routine. Don’t forget to include #TideOrangeContest for a chance to win! NO PURCHASE NECESSARY. This Contest is open only to natural persons who are legal residents of the 50 United States, including the District of Columbia, who are 18 years of age (19+ in AL & NE; 21+ in MS) or older. Contest ends 11/2/2026. For entry and Official Rules visit [https://swpp.me/r/tideorange](https://swpp.me/r/tideorange “‌”) Void where prohibited.
399K
4.17K
286
2w ago
tidelaundry
✨Contest✨ #TidePartner ORANGE you glad I’m here to redesign your laundry space? 🧡  I’m SO excited to announce that I’m partnering with @tidelaundry to celebrate Tide Orange's very own Pantone chip by giving YOU a chance to win a Tide Orange laundry room makeover designed by ME! To enter for a chance to transform your laundry space: Like this post, Follow @tidelaundry and me, of course! Comment below in 300 characters or less how a Tide Orange makeover would improve your laundry routine. Don’t forget to include #TideOrangeContest for a chance to win! NO PURCHASE NECESSARY. This Contest is open only to natural persons who are legal residents of the 50 United States, including the District of Columbia, who are 18 years of age (19+ in AL & NE; 21+ in MS) or older. Contest ends 11/2/2026. For entry and Official Rules visit [https://swpp.me/r/tideorange](https://swpp.me/r/tideorange “‌”) Void where prohibited.
My eldest son, made so handsome by Tide evo laundry detergent tile 🥹 #TidePartner #TideEvo 
359K
3.30K
194
1mo ago
tidelaundry
My eldest son, made so handsome by Tide evo laundry detergent tile 🥹 #TidePartner #TideEvo 
take it from @thatkidjayden and @_micahparsons11, Tide’s Gameday Guarantee will keep you clean alllll season long 🏈🧺
291K
7.98K
382
1mo ago
tidelaundry
take it from @thatkidjayden and @_micahparsons11, Tide’s Gameday Guarantee will keep you clean alllll season long 🏈🧺
either way...still iconic 🤏
227K
9.09K
214
6mo ago
tidelaundry
either way...still iconic 🤏
#TidePartner Tidelina met the director of laundry!!! 😍 And of course, she made sure to tell him all about @tidelaundry ’s new boosted formula! Where should Tidelina go next?
188K
1.65K
119
11mo ago
tidelaundry
#TidePartner Tidelina met the director of laundry!!! 😍 And of course, she made sure to tell him all about @tidelaundry ’s new boosted formula! Where should Tidelina go next?
#TidePartner | Acting ambitions, DJ stage names, the great BBQ sauce debate and more - @markingramll gets into it all with @bijan_robinson on Episode 3 of #TideComingClean
158K
2.19K
48
11mo ago
tidelaundry
#TidePartner | Acting ambitions, DJ stage names, the great BBQ sauce debate and more - @markingramll gets into it all with @bijan_robinson on Episode 3 of #TideComingClean
it’s the most wonderful Tide of the year
111K
4.44K
413
4d ago
tidelaundry
it’s the most wonderful Tide of the year
Sincerely, The social team that suddenly cares about sports 🧡💙
103K
4.12K
103
5mo ago
tidelaundry
Sincerely, The social team that suddenly cares about sports 🧡💙
Recovery starts with the essentials. 15 years ago in Joplin, @proctergamble and @tidelaundry brought Tide Loads of Hope mobile laundry units to help families meet everyday needs and begin to regain a sense of normalcy when it mattered most. We’re grateful to the Joplin community for sharing their stories. Tune in to Joplin 15 Years Later Thursday, May 21 at 9/8c on The Weather Channel — and learn more about the Joplin community's story on P&G's blog bit.ly/4dvWk3O. #weatherchannel #joplin15 #joplintornado #aftermath #recovery #weather
99.8K
656
69
5mo ago
tidelaundry
Recovery starts with the essentials. 15 years ago in Joplin, @proctergamble and @tidelaundry brought Tide Loads of Hope mobile laundry units to help families meet everyday needs and begin to regain a sense of normalcy when it mattered most. We’re grateful to the Joplin community for sharing their stories. Tune in to Joplin 15 Years Later Thursday, May 21 at 9/8c on The Weather Channel — and learn more about the Joplin community's story on P&G's blog bit.ly/4dvWk3O. #weatherchannel #joplin15 #joplintornado #aftermath #recovery #weather
#TidePartner making stains disappear like magic with the new @tidelaundry evo tile! 🪄 come experience real laundry magic with me at Tide’s immersive event showcasing the power of the new Tide evo 🧡🫧 #TideEvo #RealLaundryMagic
92.5K
360
21
8mo ago
tidelaundry
#TidePartner making stains disappear like magic with the new @tidelaundry evo tile! 🪄 come experience real laundry magic with me at Tide’s immersive event showcasing the power of the new Tide evo 🧡🫧 #TideEvo #RealLaundryMagic
Getting to the NFL Draft didn’t happen overnight #Ad It’s about the work you don’t see with the people who made it possible. Now I’m stepping into what’s next, and @tidelaundry is keeping my new colors ready for every gameday ahead.
81.7K
1.21K
36
6mo ago
tidelaundry
Getting to the NFL Draft didn’t happen overnight #Ad It’s about the work you don’t see with the people who made it possible. Now I’m stepping into what’s next, and @tidelaundry is keeping my new colors ready for every gameday ahead.
@xavier_legette came clean with @markingramll about more than just laundry 🥔🌶️🍋 #Laundry #LaundryTok #Tide #SuperBowlLX
43.5K
667
46
12mo ago
tidelaundry
@xavier_legette came clean with @markingramll about more than just laundry 🥔🌶️🍋 #Laundry #LaundryTok #Tide #SuperBowlLX
#TidePartner As kids, of course things got messy, but the memories lasted and the stains didn’t, thanks to Tide!
40.0K
1.19K
41
3w ago
tidelaundry
#TidePartner As kids, of course things got messy, but the memories lasted and the stains didn’t, thanks to Tide!
Tide is proud to be an official partner of the @WNBA 🏀   we take out odors in one wash, so players stay fresh all season ✨🙌
35.9K
1.44K
26
7mo ago
tidelaundry
Tide is proud to be an official partner of the @WNBA 🏀   we take out odors in one wash, so players stay fresh all season ✨🙌
#TidePartner | @bijan_robinson threw the challenge flag on @markingramII’s sock fold, and made him call his wife for the official ruling
34.0K
291
9
12mo ago
tidelaundry
#TidePartner | @bijan_robinson threw the challenge flag on @markingramII’s sock fold, and made him call his wife for the official ruling
Things are getting strange in the laundry room… and the stains? even stranger   Watch Stranger Things Season 5 tomorrow — and get ready to tackle it all with Tide’s Boosted formula   @strangerthingstv #Vintage #Throwback #Tide #Laundry
24.0K
1.19K
20
11mo ago
tidelaundry
Things are getting strange in the laundry room… and the stains? even stranger   Watch Stranger Things Season 5 tomorrow — and get ready to tackle it all with Tide’s Boosted formula   @strangerthingstv #Vintage #Throwback #Tide #Laundry
80 years of Tide 🧡 Since 1946, we’ve been finding new ways to make life’s messes cleaner. Today, we’re looking back at the memories, milestones and, of course, a lot of laundry 🧺 How long has Tide been in your laundry room? ⬇️
20.3K
625
37
3w ago
tidelaundry
80 years of Tide 🧡 Since 1946, we’ve been finding new ways to make life’s messes cleaner. Today, we’re looking back at the memories, milestones and, of course, a lot of laundry 🧺 How long has Tide been in your laundry room? ⬇️

Tide (@tidelaundry) Instagram Stats & Analytics

Tide (@tidelaundry) has 118K Instagram followers with a 2.57% engagement rate over the past 12 months. Across 128 posts, Tide received 181K total likes and 6.36M impressions, averaging 1.41K likes per post. This page tracks Tide's performance metrics, top content, and engagement trends — updated daily. To benchmark @tidelaundry against other accounts, use Socialpruf's Instagram competitor analysis tool.

Tide (@tidelaundry) Instagram Analytics FAQ

How many Instagram followers does Tide have?+
Tide (@tidelaundry) has 118K Instagram followers as of November 2026.
What is Tide's Instagram engagement rate?+
Tide's Instagram engagement rate is 2.57% over the last 12 months, based on 128 posts.
How many likes does Tide get on Instagram?+
Tide received 181K total likes across 128 posts in the last 12 months, averaging 1.41K likes per post.
How many Instagram impressions does Tide get?+
Tide's Instagram content generated 6.36M total impressions over the last 12 months.
Can I compare Tide with other Instagram accounts?+
Yes. Add @tidelaundry to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.