NewGet @tidelaundry's full report
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followers
115K
impressions
8.26M
likes
189K
comments
4.78K
posts
130
engagement
2.02%
emv
$218K
Average per post
63.5K

Key Metrics

Distributions

Top Content

#TidePartner On Episode 1 of #TideComingClean @markingramll links up with Chargers QB @justinherbert to talk bees, goat-wrangling, favorite pizza toppings and more!
1.95M
6.82K
127
11mo ago
tidelaundry
#TidePartner On Episode 1 of #TideComingClean @markingramll links up with Chargers QB @justinherbert to talk bees, goat-wrangling, favorite pizza toppings and more!
Turns out the real monster wasn’t a demogorgon. It was underestimating a mom with a laundry basket.
Tide helps. Obviously. 

@tidelaundry #tide #tidelaundry
1.94M
81.7K
419
9mo ago
tidelaundry
Turns out the real monster wasn’t a demogorgon. It was underestimating a mom with a laundry basket. Tide helps. Obviously. @tidelaundry #tide #tidelaundry
#Tidepartner Inventors, Pro Athletes, Travelers - anyone! Tide evo has you covered. 
#TideEvo #RealLaundryMagic @tidelaundry
752K
9.53K
73
6mo ago
tidelaundry
#Tidepartner Inventors, Pro Athletes, Travelers - anyone! Tide evo has you covered. #TideEvo #RealLaundryMagic @tidelaundry
yep…you read that right
719K
28.8K
433
3mo ago
tidelaundry
yep…you read that right
My eldest son, made so handsome by Tide evo laundry detergent tile 🥹 

#TidePartner #TideEvo 
332K
3.00K
190
1w ago
tidelaundry
My eldest son, made so handsome by Tide evo laundry detergent tile 🥹 #TidePartner #TideEvo 
take it from @thatkidjayden and @_micahparsons11, Tide’s Gameday Guarantee will keep you clean alllll season long 🏈🧺
255K
7.53K
254
2w ago
tidelaundry
take it from @thatkidjayden and @_micahparsons11, Tide’s Gameday Guarantee will keep you clean alllll season long 🏈🧺
either way...still iconic 🤏
227K
9.09K
214
5mo ago
tidelaundry
either way...still iconic 🤏
#TidePartner | Dryer said 30 minutes ⏱️ @markingramll said “bet.”
226K
5.77K
196
10mo ago
tidelaundry
#TidePartner | Dryer said 30 minutes ⏱️ @markingramll said “bet.”
#TidePartner | Football, favorite foods, raccoons, and 15 horses - @markingramll covers it all with @xavier_legette on the second episode of #TideComingClean
219K
4.14K
116
11mo ago
tidelaundry
#TidePartner | Football, favorite foods, raccoons, and 15 horses - @markingramll covers it all with @xavier_legette on the second episode of #TideComingClean
#TidePartner | Friends don't let their besties do laundry alone 🧺🫧 @markingramll
187K
3.84K
8
10mo ago
tidelaundry
#TidePartner | Friends don't let their besties do laundry alone 🧺🫧 @markingramll
#TidePartner Tidelina met the director of laundry!!! 😍 And of course, she made sure to tell him all about @tidelaundry ’s new boosted formula! Where should Tidelina go next?
187K
1.65K
119
10mo ago
tidelaundry
#TidePartner Tidelina met the director of laundry!!! 😍 And of course, she made sure to tell him all about @tidelaundry ’s new boosted formula! Where should Tidelina go next?
#TidePartner | Acting ambitions, DJ stage names, the great BBQ sauce debate and more - @markingramll gets into it all with @bijan_robinson on Episode 3 of #TideComingClean
158K
2.19K
48
10mo ago
tidelaundry
#TidePartner | Acting ambitions, DJ stage names, the great BBQ sauce debate and more - @markingramll gets into it all with @bijan_robinson on Episode 3 of #TideComingClean
Sincerely, 
The social team that suddenly cares about sports 🧡💙
103K
4.12K
103
3mo ago
tidelaundry
Sincerely, The social team that suddenly cares about sports 🧡💙
Recovery starts with the essentials. 15 years ago in Joplin, @proctergamble and @tidelaundry brought Tide Loads of Hope mobile laundry units to help families meet everyday needs and begin to regain a sense of normalcy when it mattered most.

We’re grateful to the Joplin community for sharing their stories.

Tune in to Joplin 15 Years Later Thursday, May 21 at 9/8c on The Weather Channel — and learn more about the Joplin community's story on P&G's blog bit.ly/4dvWk3O. 

#weatherchannel #joplin15 #joplintornado #aftermath #recovery #weather
99.5K
656
69
4mo ago
tidelaundry
Recovery starts with the essentials. 15 years ago in Joplin, @proctergamble and @tidelaundry brought Tide Loads of Hope mobile laundry units to help families meet everyday needs and begin to regain a sense of normalcy when it mattered most. We’re grateful to the Joplin community for sharing their stories. Tune in to Joplin 15 Years Later Thursday, May 21 at 9/8c on The Weather Channel — and learn more about the Joplin community's story on P&G's blog bit.ly/4dvWk3O. #weatherchannel #joplin15 #joplintornado #aftermath #recovery #weather
#TidePartner making stains disappear like magic with the new @tidelaundry evo tile! 🪄 come experience real laundry magic with me at Tide’s immersive event showcasing the power of the new Tide evo 🧡🫧 #TideEvo #RealLaundryMagic
92.1K
359
21
6mo ago
tidelaundry
#TidePartner making stains disappear like magic with the new @tidelaundry evo tile! 🪄 come experience real laundry magic with me at Tide’s immersive event showcasing the power of the new Tide evo 🧡🫧 #TideEvo #RealLaundryMagic
Getting to the NFL Draft didn’t happen overnight #Ad
It’s about the work you don’t see with the people who made it possible. Now I’m stepping into what’s next, and @tidelaundry is keeping my new colors ready for
every gameday ahead.
80.3K
1.20K
36
5mo ago
tidelaundry
Getting to the NFL Draft didn’t happen overnight #Ad It’s about the work you don’t see with the people who made it possible. Now I’m stepping into what’s next, and @tidelaundry is keeping my new colors ready for every gameday ahead.
@xavier_legette came clean with @markingramll about more than just laundry 🥔🌶️🍋

#Laundry #LaundryTok #Tide #SuperBowlLX
42.8K
650
43
10mo ago
tidelaundry
@xavier_legette came clean with @markingramll about more than just laundry 🥔🌶️🍋 #Laundry #LaundryTok #Tide #SuperBowlLX
Tide is proud to be an official partner of the @WNBA 🏀
 
we take out odors in one wash, so players stay fresh all season ✨🙌
35.9K
1.44K
26
6mo ago
tidelaundry
Tide is proud to be an official partner of the @WNBA 🏀   we take out odors in one wash, so players stay fresh all season ✨🙌
#TidePartner | @bijan_robinson threw the challenge flag on @markingramII’s sock fold, and made him call his wife for the official ruling
34.0K
291
9
10mo ago
tidelaundry
#TidePartner | @bijan_robinson threw the challenge flag on @markingramII’s sock fold, and made him call his wife for the official ruling
Things are getting strange in the laundry room… and the stains? even stranger
 
Watch Stranger Things Season 5 tomorrow — and get ready to tackle it all with Tide’s Boosted formula 
 
@strangerthingstv 

#Vintage #Throwback #Tide #Laundry
23.9K
1.19K
20
10mo ago
tidelaundry
Things are getting strange in the laundry room… and the stains? even stranger   Watch Stranger Things Season 5 tomorrow — and get ready to tackle it all with Tide’s Boosted formula   @strangerthingstv #Vintage #Throwback #Tide #Laundry

Tide (@tidelaundry) Instagram Stats & Analytics

Tide (@tidelaundry) has 115K Instagram followers with a 2.02% engagement rate over the past 12 months. Across 130 posts, Tide received 189K total likes and 8.26M impressions, averaging 1.45K likes per post. This page tracks Tide's performance metrics, top content, and engagement trends — updated daily. To benchmark @tidelaundry against other accounts, use Socialpruf's Instagram competitor analysis tool.

Tide (@tidelaundry) Instagram Analytics FAQ

How many Instagram followers does Tide have?+
Tide (@tidelaundry) has 115K Instagram followers as of October 2026.
What is Tide's Instagram engagement rate?+
Tide's Instagram engagement rate is 2.02% over the last 12 months, based on 130 posts.
How many likes does Tide get on Instagram?+
Tide received 189K total likes across 130 posts in the last 12 months, averaging 1.45K likes per post.
How many Instagram impressions does Tide get?+
Tide's Instagram content generated 8.26M total impressions over the last 12 months.
Can I compare Tide with other Instagram accounts?+
Yes. Add @tidelaundry to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.