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followers
3.09M
impressions
138M
likes
1.17M
comments
43.4K
posts
352
engagement
0.704%
emv
$3.10M
Average per post
391K
Key Metrics
Impressions
monthly
Distributions
Content
11.9M
2.45K
148
1mo ago
theordinary
trust the process 🙂↕️
11.2M
103K
2.74K
8mo ago
theordinary
New year, new flow—and a brand new home for your H₂O💧
Daily hydration arrives tomorrow at theordinary.com.
11.0M
3.29K
133
1mo ago
theordinary
We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain?
Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍
10.5M
5.17K
135
3mo ago
theordinary
this WILL be your new caffeine addiction ☕
8.72M
3.70K
97
2mo ago
theordinary
Put these rounds on repeat ⚪📢
Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.
From July 7th - 31st, receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last).
—
Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
5.98M
4.86K
217
10mo ago
theordinary
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare.
Shake, smooth, repeat — stock up at theordinary.com
4.89M
1.31K
84
3w ago
theordinary
NO fishy business 🐠
Our first-ever eye cream arrives August 25.
4.80M
201K
4.20K
11mo ago
theordinary
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong.
So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them.
We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story.
Read the table in full at our link in bio.
3.95M
9.09K
259
9mo ago
theordinary
Strong hold. Soft touch 🪶
Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.
Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition.
Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
2.14M
22.7K
328
11mo ago
theordinary
Smoother, healthier-looking lips—with undeniable chemistry 🧬
Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
2.04M
72.0K
1.06K
1mo ago
theordinary
Your favourite water bottle is back again! 💦
The Daily Hydration Bottle.
A durable, reusable 500ml bottle for everyday use.
Use it your way. In store, and online via theordinary.com.
$15 USD | $22.70 CAD | 13.00 GBP
1.68M
3.25K
134
1mo ago
theordinary
Did you know we have two scalp serums? 👀
For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density.
To support scalp hydration and ease discomfort, use Natural Moisturizing Factors + HA for Scalp.
What’s your favourite?
1.57M
4.64K
161
10mo ago
theordinary
The return is real. The skin finish is too.
Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎
Available at theordinary.com
1.46M
12.9K
294
4mo ago
theordinary
Caffeine? This time, we’re going full face.
Set your alarms for May 5th ⏰
1.44M
13.4K
297
10mo ago
theordinary
a spooky serum for a spooky season🩸👻
1.14M
9.94K
234
2mo ago
theordinary
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀
To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.
In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.
Let us know in the comments if you have any questions 💬
1.01M
3.77K
195
7mo ago
theordinary
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊
Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
1.00M
1.66K
81
1mo ago
theordinary
🔖 SAVE this scalp routine.
Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce scalp dryness while supporting thicker, fuller-looking hair.
Apply Glycolic Acid 7% Exfoliating Toner in the evening, up to 3x per week, rinsing out the next morning. For every other evening, use Multi-Peptide Serum for Hair Density on clean, dry, scalp skin.
Let us know if you’ve tried it 😊
970K
2.74K
94
3w ago
theordinary
Which of our toners are you using? 👀👇
919K
1.95K
153
1mo ago
theordinary
Anyone partial to a pimple-popping video? 🤚
No judgement from us, this is a safe space. We know it can be tempting to pop a blemish. But while it may provide some immediate relief, it can actually cause more damage; increasing the risk of scarring and dark marks.
So, save the popping for the doll. Find your skin’s match at theordinary.com 🤍
The Ordinary (@theordinary) Instagram Stats & Analytics
The Ordinary (@theordinary) has 3.09M Instagram followers with a 0.70% engagement rate over the past 12 months. Across 352 posts, The Ordinary received 1.17M total likes and 130M impressions, averaging 3.34K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily.
The Ordinary (@theordinary) Instagram Analytics FAQ
How many Instagram followers does The Ordinary have?+
The Ordinary (@theordinary) has 3.09M Instagram followers as of September 2026.
What is The Ordinary's Instagram engagement rate?+
The Ordinary's Instagram engagement rate is 0.70% over the last 12 months, based on 352 posts.
How many likes does The Ordinary get on Instagram?+
The Ordinary received 1.17M total likes across 352 posts in the last 12 months, averaging 3.34K likes per post.
How many Instagram impressions does The Ordinary get?+
The Ordinary's Instagram content generated 130M total impressions over the last 12 months.