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Aug 24, 2025 - Aug 24, 2026

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followers

3.08M

impressions

119M

likes

1.14M

comments

42.4K

posts

345

engagement

0.800%

emv

$2.72M

Average per post

345K

followers

3.08M

impressions

119M

likes

1.14M

comments

42.4K

posts

345

engagement

0.800%

emv

$2.72M

Average per post

345K

Key Metrics

Impressions

monthly

Distributions

Content

Top Content

11.2M

103K

2.74K

7mo ago

theordinary

New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.

this WILL be your new caffeine addiction ☕

10.5M

5.17K

136

2mo ago

theordinary

this WILL be your new caffeine addiction ☕

Put these rounds on repeat ⚪📢

Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.

From July 7th - 31st, receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last).

—
Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.

8.72M

3.69K

1mo ago

theordinary

Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds. From July 7th - 31st, receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.

We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain?

Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍

7.79M

3.14K

131

3w ago

theordinary

We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain? Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍

6.02M

1.67K

103

1mo ago

theordinary

trust the process 🙂‍↕️

Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare.

Shake, smooth, repeat — stock up at theordinary.com

5.98M

4.86K

216

9mo ago

theordinary

Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare. Shake, smooth, repeat — stock up at theordinary.com

From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong.

So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them.

We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story.

Read the table in full at our link in bio.

4.80M

201K

4.20K

10mo ago

theordinary

From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio.

Strong hold. Soft touch 🪶

Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.

Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition.

Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍

3.95M

9.09K

259

8mo ago

theordinary

Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look. Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍

2.14M

22.8K

328

10mo ago

theordinary

Smoother, healthier-looking lips—with undeniable chemistry 🧬 Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty

Your favourite water bottle is back again! 💦

The Daily Hydration Bottle.
A durable, reusable 500ml bottle for everyday use.

Use it your way. In store, and online via theordinary.com.
$15 USD | $22.70 CAD | 13.00 GBP

1.61M

54.6K

850

2w ago

theordinary

Your favourite water bottle is back again! 💦 The Daily Hydration Bottle. A durable, reusable 500ml bottle for everyday use. Use it your way. In store, and online via theordinary.com. $15 USD | $22.70 CAD | 13.00 GBP

1.57M

4.64K

159

10mo ago

theordinary

The return is real. The skin finish is too. Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎 Available at theordinary.com

Caffeine? This time, we’re going full face.
Set your alarms for May 5th ⏰

1.46M

12.9K

292

3mo ago

theordinary

Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰

1.44M

13.4K

298

9mo ago

theordinary

a spooky serum for a spooky season🩸👻

A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀

To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.

In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.

Let us know in the comments if you have any questions 💬

1.05M

8.61K

219

1mo ago

theordinary

A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀 To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity. In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure. Let us know in the comments if you have any questions 💬

QUICKK tell us which one you’re choosing 🤗

1.02M

2.86K

188

11mo ago

theordinary

QUICKK tell us which one you’re choosing 🤗

𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊

Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈

1.01M

3.78K

195

6mo ago

theordinary

𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊 Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈

Skin volume has entered the chat 💬

Garnering interest on social media over the last year, Volufiline is an ingredient gaining popularity for its ability to replump areas of the face that have lost volume, but we noticed a few issues.

Consumers were purchasing from sellers with low credibility, at high (and fluctuating) prices. So, we decided to make things a little more accessible— introducing Volufiline 92% + Pal-Isoleucine 1% 😊

Arrives tomorrow at theordinary.com

894K

10.9K

560

9mo ago

theordinary

Skin volume has entered the chat 💬 Garnering interest on social media over the last year, Volufiline is an ingredient gaining popularity for its ability to replump areas of the face that have lost volume, but we noticed a few issues. Consumers were purchasing from sellers with low credibility, at high (and fluctuating) prices. So, we decided to make things a little more accessible— introducing Volufiline 92% + Pal-Isoleucine 1% 😊 Arrives tomorrow at theordinary.com

842K

5.52K

4mo ago

theordinary

Treat yourself 😉 23% off* all month long—theordinary.com artist: @thelucky.cookie — Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html

After all these years, Pride is still here.

781K

4.41K

160

2mo ago

theordinary

After all these years, Pride is still here.

709K

6.66K

265

7mo ago

theordinary

the easiest decision ever 😌

The Ordinary (@theordinary) Instagram Stats & Analytics

The Ordinary (@theordinary) has 3.08M Instagram followers with a 0.80% engagement rate over the past 12 months. Across 345 posts, The Ordinary received 1.14M total likes and 112M impressions, averaging 3.30K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily.

The Ordinary (@theordinary) Instagram Analytics FAQ

How many Instagram followers does The Ordinary have?+

The Ordinary (@theordinary) has 3.08M Instagram followers as of August 2026.

What is The Ordinary's Instagram engagement rate?+

The Ordinary's Instagram engagement rate is 0.80% over the last 12 months, based on 345 posts.

How many likes does The Ordinary get on Instagram?+

The Ordinary received 1.14M total likes across 345 posts in the last 12 months, averaging 3.30K likes per post.

How many Instagram impressions does The Ordinary get?+

The Ordinary's Instagram content generated 112M total impressions over the last 12 months.