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followers
3.13M
impressions
137M
likes
926K
comments
45.6K
posts
375
engagement
0.523%
emv
$3.02M
Average per post
365K

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Distributions

Top Content

trust the process 🙂‍↕️
12.3M
2.63K
169
3mo ago
theordinary
trust the process 🙂‍↕️
New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
11.2M
103K
2.73K
10mo ago
theordinary
New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain? Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍
11.0M
3.34K
135
3mo ago
theordinary
We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain? Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍
this WILL be your new caffeine addiction ☕
10.5M
5.16K
136
5mo ago
theordinary
this WILL be your new caffeine addiction ☕
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
8.73M
3.71K
96
4mo ago
theordinary
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
NO fishy business 🐠 Our first-ever eye cream arrives August 25.
5.72M
1.38K
83
2mo ago
theordinary
NO fishy business 🐠 Our first-ever eye cream arrives August 25.
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
3.95M
9.08K
259
11mo ago
theordinary
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
Which of our toners are you using? 👀👇
3.85M
4.55K
160
2mo ago
theordinary
Which of our toners are you using? 👀👇
For our 10th anniversary, we partnered with @recess_therapy by asking the experts (by experts, we mean kids). Watch what happened when we took the question to the playground. 10 years of The Ordinary. And we wouldn’t be here without you.
3.52M
7.82K
180
1mo ago
theordinary
For our 10th anniversary, we partnered with @recess_therapy by asking the experts (by experts, we mean kids). Watch what happened when we took the question to the playground. 10 years of The Ordinary. And we wouldn’t be here without you.
Did you know we have two scalp serums? 👀 For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density. To support scalp hydration and ease discomfort, use Natural Moisturizing Factors + HA for Scalp. What’s your favourite?
2.92M
4.26K
186
3mo ago
theordinary
Did you know we have two scalp serums? 👀 For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density. To support scalp hydration and ease discomfort, use Natural Moisturizing Factors + HA for Scalp. What’s your favourite?
🔖 SAVE this scalp routine. Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce scalp dryness while supporting thicker, fuller-looking hair. Apply Glycolic Acid 7% Exfoliating Toner in the evening, up to 3x per week, rinsing out the next morning. For every other evening, use Multi-Peptide Serum for Hair Density on clean, dry, scalp skin. Let us know if you’ve tried it 😊
2.78M
2.45K
114
3mo ago
theordinary
🔖 SAVE this scalp routine. Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce scalp dryness while supporting thicker, fuller-looking hair. Apply Glycolic Acid 7% Exfoliating Toner in the evening, up to 3x per week, rinsing out the next morning. For every other evening, use Multi-Peptide Serum for Hair Density on clean, dry, scalp skin. Let us know if you’ve tried it 😊
Your favourite water bottle is back again! 💦 The Daily Hydration Bottle. A durable, reusable 500ml bottle for everyday use. Use it your way. In store, and online via theordinary.com. $15 USD | $22.70 CAD | 13.00 GBP
2.48M
90.9K
1.30K
3mo ago
theordinary
Your favourite water bottle is back again! 💦 The Daily Hydration Bottle. A durable, reusable 500ml bottle for everyday use. Use it your way. In store, and online via theordinary.com. $15 USD | $22.70 CAD | 13.00 GBP
10 years of truth. A decade of science, simplicity, and you. To celebrate, take 10% off The Ordinary. Here’s to 10 more years of growing together 🤍 – 10% off only at theordinary.com or in-store from Sept 25-30, 2026. Automatically applied in cart. Subject to change/cancellation without notice. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
2.04M
1.85K
149
1mo ago
theordinary
10 years of truth. A decade of science, simplicity, and you. To celebrate, take 10% off The Ordinary. Here’s to 10 more years of growing together 🤍 – 10% off only at theordinary.com or in-store from Sept 25-30, 2026. Automatically applied in cart. Subject to change/cancellation without notice. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
1.47M
12.8K
292
6mo ago
theordinary
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
Tested on bare skin. Proven under concealer ✨ 💧Hydrates and preps the skin for smooth and even makeup application ❌No pilling, streaking or creasing under makeup ✅ Before makeup application, allow time for our eye cream to dry.  Look up Lacto-PDRN™ 4% + B9 Eye Cream at theordinary.com  $12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
1.42M
3.21K
133
2mo ago
theordinary
Tested on bare skin. Proven under concealer ✨ 💧Hydrates and preps the skin for smooth and even makeup application ❌No pilling, streaking or creasing under makeup ✅ Before makeup application, allow time for our eye cream to dry.  Look up Lacto-PDRN™ 4% + B9 Eye Cream at theordinary.com  $12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬
1.24M
11.1K
253
4mo ago
theordinary
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬
Put some pep in your steps 💪 As we age, our skin begins to show signs of the time afforded to us. However, you can still support skin elasticity and firmness by using our Multi-Peptide + HA Serum daily, after cleansing and before heavier oils and/or creams.
1.05M
2.83K
109
4mo ago
theordinary
Put some pep in your steps 💪 As we age, our skin begins to show signs of the time afforded to us. However, you can still support skin elasticity and firmness by using our Multi-Peptide + HA Serum daily, after cleansing and before heavier oils and/or creams.
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊  Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
1.01M
3.77K
195
9mo ago
theordinary
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊  Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
Anyone partial to a pimple-popping video? 🫪🤚 No judgement from us, this is a safe space. We know it can be tempting to pop a blemish. But while it may provide some immediate relief, it can actually cause more damage; increasing the risk of scarring and dark marks.  So, save the popping for the doll. Find your skin’s match at theordinary.com 🤍
932K
1.98K
159
3mo ago
theordinary
Anyone partial to a pimple-popping video? 🫪🤚 No judgement from us, this is a safe space. We know it can be tempting to pop a blemish. But while it may provide some immediate relief, it can actually cause more damage; increasing the risk of scarring and dark marks.  So, save the popping for the doll. Find your skin’s match at theordinary.com 🤍
Treat yourself 😉 23% off* all month long—theordinary.com artist: @thelucky.cookie — Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
842K
5.50K
88
7mo ago
theordinary
Treat yourself 😉 23% off* all month long—theordinary.com artist: @thelucky.cookie — Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html

The Ordinary (@theordinary) Instagram Stats & Analytics

The Ordinary (@theordinary) has 3.13M Instagram followers with a 0.52% engagement rate over the past 12 months. Across 375 posts, The Ordinary received 926K total likes and 137M impressions, averaging 2.47K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily. To benchmark @theordinary against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Ordinary (@theordinary) Instagram Analytics FAQ

How many Instagram followers does The Ordinary have?+
The Ordinary (@theordinary) has 3.13M Instagram followers as of November 2026.
What is The Ordinary's Instagram engagement rate?+
The Ordinary's Instagram engagement rate is 0.52% over the last 12 months, based on 375 posts.
How many likes does The Ordinary get on Instagram?+
The Ordinary received 926K total likes across 375 posts in the last 12 months, averaging 2.47K likes per post.
How many Instagram impressions does The Ordinary get?+
The Ordinary's Instagram content generated 137M total impressions over the last 12 months.
Can I compare The Ordinary with other Instagram accounts?+
Yes. Add @theordinary to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.