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Similar Accounts:
followers
3.06M
impressions
100M
likes
1.08M
comments
41.6K
posts
339
engagement
0.908%
emv
$2.33M
Average per post
296K

Key Metrics

Distributions

Top Content

New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
11.2M
103K
2.74K
7mo ago
theordinary
New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
this WILL be your new caffeine addiction ☕
8.94M
5.10K
136
1mo ago
theordinary
this WILL be your new caffeine addiction ☕
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
6.80M
3.41K
89
4w ago
theordinary
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare. Shake, smooth, repeat — stock up at theordinary.com
5.98M
4.86K
216
9mo ago
theordinary
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare. Shake, smooth, repeat — stock up at theordinary.com
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio.
4.80M
201K
4.20K
9mo ago
theordinary
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio.
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
3.95M
9.10K
259
7mo ago
theordinary
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
Smoother, healthier-looking lips—with undeniable chemistry 🧬  Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
2.14M
22.8K
327
9mo ago
theordinary
Smoother, healthier-looking lips—with undeniable chemistry 🧬  Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
The return is real. The skin finish is too.  Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎  Available at theordinary.com
1.57M
4.65K
159
9mo ago
theordinary
The return is real. The skin finish is too.  Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎  Available at theordinary.com
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
1.46M
12.9K
294
3mo ago
theordinary
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
a spooky serum for a spooky season🩸👻
1.44M
13.4K
296
9mo ago
theordinary
a spooky serum for a spooky season🩸👻
QUICKK tell us which one you’re choosing 🤗
1.02M
2.86K
189
10mo ago
theordinary
QUICKK tell us which one you’re choosing 🤗
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊  Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
1.01M
3.78K
195
6mo ago
theordinary
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊  Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬
906K
7.67K
209
1mo ago
theordinary
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬
Skin volume has entered the chat 💬 Garnering interest on social media over the last year, Volufiline is an ingredient gaining popularity for its ability to replump areas of the face that have lost volume, but we noticed a few issues.  Consumers were purchasing from sellers with low credibility, at high (and fluctuating) prices. So, we decided to make things a little more accessible— introducing Volufiline 92% + Pal-Isoleucine 1% 😊 Arrives tomorrow at theordinary.com
894K
10.9K
560
8mo ago
theordinary
Skin volume has entered the chat 💬 Garnering interest on social media over the last year, Volufiline is an ingredient gaining popularity for its ability to replump areas of the face that have lost volume, but we noticed a few issues.  Consumers were purchasing from sellers with low credibility, at high (and fluctuating) prices. So, we decided to make things a little more accessible— introducing Volufiline 92% + Pal-Isoleucine 1% 😊 Arrives tomorrow at theordinary.com
Treat yourself 😉 23% off* all month long—theordinary.com artist: @thelucky.cookie — Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
842K
5.52K
88
3mo ago
theordinary
Treat yourself 😉 23% off* all month long—theordinary.com artist: @thelucky.cookie — Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
After all these years, Pride is still here.
779K
4.41K
160
2mo ago
theordinary
After all these years, Pride is still here.
the easiest decision ever 😌
708K
6.66K
263
6mo ago
theordinary
the easiest decision ever 😌
upgrade your hair care routine with THIS 👏
628K
4.00K
179
6mo ago
theordinary
upgrade your hair care routine with THIS 👏
we don’t play about with that plump 🙂‍↔️
587K
4.16K
291
8mo ago
theordinary
we don’t play about with that plump 🙂‍↔️
Not magic, just sulfur 🧪 Say hello to Sulfur 10% Powder-to-Cream Concentrate, our new blemish formulation that targets the look of angry breakouts whenever they occur, wherever you may be.  On the spot. On the go. On the @sephora app 📲
552K
10.8K
393
1y ago
theordinary
Not magic, just sulfur 🧪 Say hello to Sulfur 10% Powder-to-Cream Concentrate, our new blemish formulation that targets the look of angry breakouts whenever they occur, wherever you may be.  On the spot. On the go. On the @sephora app 📲

The Ordinary (@theordinary) Instagram Stats & Analytics

The Ordinary (@theordinary) has 3.06M Instagram followers with a 0.91% engagement rate over the past 12 months. Across 339 posts, The Ordinary received 1.08M total likes and 93.7M impressions, averaging 3.20K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily.

The Ordinary (@theordinary) Instagram Analytics FAQ

How many Instagram followers does The Ordinary have?+
The Ordinary (@theordinary) has 3.06M Instagram followers as of August 2026.
What is The Ordinary's Instagram engagement rate?+
The Ordinary's Instagram engagement rate is 0.91% over the last 12 months, based on 339 posts.
How many likes does The Ordinary get on Instagram?+
The Ordinary received 1.08M total likes across 339 posts in the last 12 months, averaging 3.20K likes per post.
How many Instagram impressions does The Ordinary get?+
The Ordinary's Instagram content generated 93.7M total impressions over the last 12 months.