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followers
3.05M
impressions
87.7M
likes
1.10M
comments
42.5K
posts
329
engagement
1.04%
emv
$2.08M
Average per post
267K
Key Metrics
Impressions
monthly
Distributions
Content
11.2M
103K
2.72K
6mo ago
theordinary
New year, new flow—and a brand new home for your H₂O💧
Daily hydration arrives tomorrow at theordinary.com.
5.98M
4.86K
216
8mo ago
theordinary
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare.
Shake, smooth, repeat — stock up at theordinary.com
4.79M
201K
4.21K
9mo ago
theordinary
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong.
So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them.
We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story.
Read the table in full at our link in bio.
3.95M
9.10K
259
7mo ago
theordinary
Strong hold. Soft touch 🪶
Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.
Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition.
Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
3.32M
4.38K
120
1mo ago
theordinary
this WILL be your new caffeine addiction ☕
2.14M
22.8K
331
9mo ago
theordinary
Smoother, healthier-looking lips—with undeniable chemistry 🧬
Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
1.57M
4.65K
159
8mo ago
theordinary
The return is real. The skin finish is too.
Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎
Available at theordinary.com
1.43M
13.4K
294
8mo ago
theordinary
a spooky serum for a spooky season🩸👻
1.23M
12.1K
280
2mo ago
theordinary
Caffeine? This time, we’re going full face.
Set your alarms for May 5th ⏰
1.02M
2.86K
190
10mo ago
theordinary
QUICKK tell us which one you’re choosing 🤗
1.01M
3.78K
193
5mo ago
theordinary
𝓡𝓲𝓬𝓮 𝓪𝓷𝓭 𝓼𝓱𝓲𝓷𝓮. Sound on for soothing hydration 🔊
Tried our Rice Lipids + Ectoin Microemulsion yet? We’d love to hear your thoughts so far 👉👈
941K
8.10K
317
11mo ago
theordinary
Not for retinoid rookies 👀
Our high-strength Retinal 0.2% Emulsion offers advanced age support to pump up your PM routine 🌙
893K
10.9K
561
8mo ago
theordinary
Skin volume has entered the chat 💬
Garnering interest on social media over the last year, Volufiline is an ingredient gaining popularity for its ability to replump areas of the face that have lost volume, but we noticed a few issues.
Consumers were purchasing from sellers with low credibility, at high (and fluctuating) prices. So, we decided to make things a little more accessible— introducing Volufiline 92% + Pal-Isoleucine 1% 😊
Arrives tomorrow at theordinary.com
841K
5.53K
88
3mo ago
theordinary
Treat yourself 😉
23% off* all month long—theordinary.com
artist: @thelucky.cookie
—
Available on DECIEM websites and stores. Automatically applied in cart. Limits apply. Subject to change/cancellation without notice. Expires April 30 2026. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
776K
4.40K
159
1mo ago
theordinary
After all these years, Pride is still here.
707K
6.67K
263
6mo ago
theordinary
the easiest decision ever 😌
628K
4.01K
179
6mo ago
theordinary
upgrade your hair care routine with THIS 👏
601K
2.83K
113
11mo ago
theordinary
A quick powerful routine for plumper and clearer-looking skin.
Start with our Balancing & Clarifying Serum to target congestion, texture and pores then following with Hyaluronic Acid 2% + B5 to hydrate, plump and smooth. It’s as simple as that!
Is this a duo you’d try? 👀
587K
4.16K
291
7mo ago
theordinary
we don’t play about with that plump 🙂↔️
552K
10.8K
393
11mo ago
theordinary
Not magic, just sulfur 🧪
Say hello to Sulfur 10% Powder-to-Cream Concentrate, our new blemish formulation that targets the look of angry breakouts whenever they occur, wherever you may be.
On the spot. On the go. On the @sephora app 📲
The Ordinary (@theordinary) Instagram Stats & Analytics
The Ordinary (@theordinary) has 3.05M Instagram followers with a 1.04% engagement rate over the past 12 months. Across 329 posts, The Ordinary received 1.10M total likes and 80.2M impressions, averaging 3.35K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily.
The Ordinary (@theordinary) Instagram Analytics FAQ
How many Instagram followers does The Ordinary have?+
The Ordinary (@theordinary) has 3.05M Instagram followers as of July 2026.
What is The Ordinary's Instagram engagement rate?+
The Ordinary's Instagram engagement rate is 1.04% over the last 12 months, based on 329 posts.
How many likes does The Ordinary get on Instagram?+
The Ordinary received 1.10M total likes across 329 posts in the last 12 months, averaging 3.35K likes per post.
How many Instagram impressions does The Ordinary get?+
The Ordinary's Instagram content generated 80.2M total impressions over the last 12 months.