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followers
3.11M
impressions
149M
likes
1.17M
comments
46.2K
posts
359
engagement
0.655%
emv
$3.33M
Average per post
415K

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Top Content

trust the process 🙂‍↕️
12.2M
2.58K
164
2mo ago
theordinary
trust the process 🙂‍↕️
New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
11.2M
103K
2.74K
9mo ago
theordinary
New year, new flow—and a brand new home for your H₂O💧 Daily hydration arrives tomorrow at theordinary.com.
We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain? Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍
11.0M
3.31K
134
2mo ago
theordinary
We’re on a skin safari at The Pore Playground - a diverse and natural habitat where blackheads, whiteheads and papules roam free. But what happens when our salicylic acid crosses the terrain? Acne-prone skin is normal. Navigating it can be simpler at theordinary.com 🤍
this WILL be your new caffeine addiction ☕
10.5M
5.17K
136
3mo ago
theordinary
this WILL be your new caffeine addiction ☕
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
8.73M
3.70K
97
2mo ago
theordinary
Put these rounds on repeat ⚪📢 Made for everyday use. Upgrade your skincare routine at home, or on the go with these reusable rounds.  From July 7th - 31st,  receive a complimentary set of The O. Reusable Rounds with every purchase of Glycolic Acid 7% Exfoliating Toner *(either size, while stocks last). — Only at theordinary.com or in-store from July 7-31, 2026, while supplies last. One free The Ordinary Reusable Rounds with a purchase of Glycolic Acid (100ml or 240ml). One Gift per order and two per customer. For online purchases, customers must select the Gift option in order to receive the Gift. Not applicable outside the promotion period. Valid with other offers. DECIEM reserves the right to amend/cancel this offer at any time. Full Terms and Conditions apply, see https://theordinary.com/promotional-offer-terms.html.
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare. Shake, smooth, repeat — stock up at theordinary.com
5.98M
4.86K
219
11mo ago
theordinary
Back by popular demand 🥰 Our Serum Foundation spreads like a dream, layering perfectly over your skincare. Shake, smooth, repeat — stock up at theordinary.com
NO fishy business 🐠 Our first-ever eye cream arrives August 25.
5.68M
1.37K
85
1mo ago
theordinary
NO fishy business 🐠 Our first-ever eye cream arrives August 25.
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio.
4.80M
201K
4.20K
11mo ago
theordinary
From empty promises to impossible standards and overhyped ingredients: for too long, our industry has taught beauty wrong. So we made The Periodic Fable™: a scientific table with zero science. Filled with with 49 popular marketing terms and the truth behind them. We hope it will help create a better, more transparent industry, where everyone can tell fact from fiction. and science from story. Read the table in full at our link in bio.
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
3.95M
9.09K
259
9mo ago
theordinary
Strong hold. Soft touch 🪶 Lash Curl Finisher is our new transparent finishing product, that holds curl and enhances natural lashes for an awake, all-day look.  Using four film-forming technologies and Squalane, this formulation offers a strong yet flexible film on the lash surface, for durability and definition. Curl eyelashes before use. Apply to lashes from root to tip. Job done. Your new clear finish mascara is available at theordinary.com 🤍
Which of our toners are you using? 👀👇
3.42M
4.22K
147
1mo ago
theordinary
Which of our toners are you using? 👀👇
Did you know we have two scalp serums? 👀 For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density. To support scalp hydration and ease discomfort, use Natural Moisturizing Factors + HA for Scalp. What’s your favourite?
2.66M
4.00K
167
1mo ago
theordinary
Did you know we have two scalp serums? 👀 For thicker, denser, fuller-looking hair, use Multi-Peptide Serum for Hair Density. To support scalp hydration and ease discomfort, use Natural Moisturizing Factors + HA for Scalp. What’s your favourite?
Your favourite water bottle is back again! 💦 The Daily Hydration Bottle. A durable, reusable 500ml bottle for everyday use. Use it your way. In store, and online via theordinary.com. $15 USD | $22.70 CAD | 13.00 GBP
2.26M
82.2K
1.18K
2mo ago
theordinary
Your favourite water bottle is back again! 💦 The Daily Hydration Bottle. A durable, reusable 500ml bottle for everyday use. Use it your way. In store, and online via theordinary.com. $15 USD | $22.70 CAD | 13.00 GBP
Smoother, healthier-looking lips—with undeniable chemistry 🧬  Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
2.14M
22.7K
328
12mo ago
theordinary
Smoother, healthier-looking lips—with undeniable chemistry 🧬  Pick up PHA 5% Exfoliating Lip Serum in stores, at theordinary.com, and @ultabeauty
🔖 SAVE this scalp routine. Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce scalp dryness while supporting thicker, fuller-looking hair. Apply Glycolic Acid 7% Exfoliating Toner in the evening, up to 3x per week, rinsing out the next morning. For every other evening, use Multi-Peptide Serum for Hair Density on clean, dry, scalp skin. Let us know if you’ve tried it 😊
2.10M
2.11K
103
1mo ago
theordinary
🔖 SAVE this scalp routine. Alternating between Glycolic Acid 7% Exfoliating Toner and Multi-Peptide Serum for Hair Density can help reduce scalp dryness while supporting thicker, fuller-looking hair. Apply Glycolic Acid 7% Exfoliating Toner in the evening, up to 3x per week, rinsing out the next morning. For every other evening, use Multi-Peptide Serum for Hair Density on clean, dry, scalp skin. Let us know if you’ve tried it 😊
10 years of truth. A decade of science, simplicity, and you. To celebrate, take 10% off The Ordinary. Here’s to 10 more years of growing together 🤍 – 10% off only at theordinary.com or in-store from Sept 25-30, 2026. Automatically applied in cart. Subject to change/cancellation without notice. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
2.01M
1.59K
127
1w ago
theordinary
10 years of truth. A decade of science, simplicity, and you. To celebrate, take 10% off The Ordinary. Here’s to 10 more years of growing together 🤍 – 10% off only at theordinary.com or in-store from Sept 25-30, 2026. Automatically applied in cart. Subject to change/cancellation without notice. While supplies last. See full T&Cs at https://theordinary.com/promotional-offer-terms.html
The return is real. The skin finish is too.  Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎  Available at theordinary.com
1.57M
4.64K
161
11mo ago
theordinary
The return is real. The skin finish is too.  Lightweight, buildable, and true to you – meet our Serum Foundation. 🤎  Available at theordinary.com
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
1.46M
12.9K
294
5mo ago
theordinary
Caffeine? This time, we’re going full face. Set your alarms for May 5th ⏰
a spooky serum for a spooky season🩸👻
1.44M
13.3K
298
11mo ago
theordinary
a spooky serum for a spooky season🩸👻
Tested on bare skin. Proven under concealer ✨ 💧Hydrates and preps the skin for smooth and even makeup application ❌No pilling, streaking or creasing under makeup ✅ Before makeup application, allow time for our eye cream to dry.  Look up Lacto-PDRN™ 4% + B9 Eye Cream at theordinary.com  $12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
1.32M
3.07K
120
1mo ago
theordinary
Tested on bare skin. Proven under concealer ✨ 💧Hydrates and preps the skin for smooth and even makeup application ❌No pilling, streaking or creasing under makeup ✅ Before makeup application, allow time for our eye cream to dry.  Look up Lacto-PDRN™ 4% + B9 Eye Cream at theordinary.com  $12.30 CAD | $9.50 USD | £8.70 GBP | €10.20 EUR
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬
1.23M
11.1K
248
3mo ago
theordinary
A skincare routine without SPF is kind of like trying to fill a bathtub without a plug 🛀   To get the best out of your skincare, you need to keep it protected daily, especially when using stronger actives such as retinoids or glycolic acid, which can contribute to increased photosensitivity.  In the morning, finish your skincare routine with UV Filters SPF 45 Serum to protect your skin from sun damage, and reduce premature skin aging caused by sun exposure.  Let us know in the comments if you have any questions 💬

The Ordinary (@theordinary) Instagram Stats & Analytics

The Ordinary (@theordinary) has 3.11M Instagram followers with a 0.65% engagement rate over the past 12 months. Across 359 posts, The Ordinary received 1.17M total likes and 149M impressions, averaging 3.26K likes per post. This page tracks The Ordinary's performance metrics, top content, and engagement trends — updated daily. To benchmark @theordinary against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Ordinary (@theordinary) Instagram Analytics FAQ

How many Instagram followers does The Ordinary have?+
The Ordinary (@theordinary) has 3.11M Instagram followers as of October 2026.
What is The Ordinary's Instagram engagement rate?+
The Ordinary's Instagram engagement rate is 0.65% over the last 12 months, based on 359 posts.
How many likes does The Ordinary get on Instagram?+
The Ordinary received 1.17M total likes across 359 posts in the last 12 months, averaging 3.26K likes per post.
How many Instagram impressions does The Ordinary get?+
The Ordinary's Instagram content generated 149M total impressions over the last 12 months.
Can I compare The Ordinary with other Instagram accounts?+
Yes. Add @theordinary to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.