NewGet @theinkeylist's full report
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followers
640K
impressions
12.3M
likes
174K
comments
12.7K
posts
356
engagement
1.14%
emv
$306K
Average per post
34.6K

Key Metrics

Distributions

Top Content

Come and get UNREADY with me for LA pride using the @theinkeylist Oat Balm Cleanser available at @ultabeauty to melt away all this make up asap while hydrating my skin! #sponsored
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4mo ago
theinkeylist
Come and get UNREADY with me for LA pride using the @theinkeylist Oat Balm Cleanser available at @ultabeauty to melt away all this make up asap while hydrating my skin! #sponsored
a little treat for your skin barrier 🎂✨ Bio-Active Ceramide Repairing & Plumping Moisturizer > cake 🤝
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3mo ago
theinkeylist
a little treat for your skin barrier 🎂✨ Bio-Active Ceramide Repairing & Plumping Moisturizer > cake 🤝
Ad 2025 we learnt how too… Build heathy, positive relationships that actually fundamentally change my mindset and perspective of life 🤘🏼 One huge thing I’ve done this year, is really look after my body from the inside & out and I’ve been swearing by using a retinol in my routine to help with my skin long term. So when this collab happened with @theinkeylist it felt so fitting to shout about it 🤌🏼🤌🏼 Small habits = big changes 🤘🏼🤘🏼
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theinkeylist
Ad 2025 we learnt how too… Build heathy, positive relationships that actually fundamentally change my mindset and perspective of life 🤘🏼 One huge thing I’ve done this year, is really look after my body from the inside & out and I’ve been swearing by using a retinol in my routine to help with my skin long term. So when this collab happened with @theinkeylist it felt so fitting to shout about it 🤌🏼🤌🏼 Small habits = big changes 🤘🏼🤘🏼
IT’S HERE…Our Bio-Active Ceramide Neck Stick! Get a visibly firmer, smoother neck in just one swipe 😮‍💨 🧪gua sha-inspired shape 🧪mess-free solid stick 🧪powered by bio-active ceramides which strengthen the skin barrier 🧪clinically proven to lift, firm and visibly smooth neck lines in just 14 days* Available now on @amazon @amazonbeauty 🇺🇸 *Clinically tested on 28 participants over 8 weeks
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theinkeylist
IT’S HERE…Our Bio-Active Ceramide Neck Stick! Get a visibly firmer, smoother neck in just one swipe 😮‍💨 🧪gua sha-inspired shape 🧪mess-free solid stick 🧪powered by bio-active ceramides which strengthen the skin barrier 🧪clinically proven to lift, firm and visibly smooth neck lines in just 14 days* Available now on @amazon @amazonbeauty 🇺🇸 *Clinically tested on 28 participants over 8 weeks
Petition accepted. You asked us to change the Oat Balm Cleanser packaging… so we did! Mark explains what has changed 👀
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4mo ago
theinkeylist
Petition accepted. You asked us to change the Oat Balm Cleanser packaging… so we did! Mark explains what has changed 👀
@colette.theinkeylist’s secret to skipping foundation? Our Exosome Hydro-Glow Serum ✨ Glow-boosting, smoothing and deeply hydrating. Shop it at @bootsuk
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10mo ago
theinkeylist
@colette.theinkeylist’s secret to skipping foundation? Our Exosome Hydro-Glow Serum ✨ Glow-boosting, smoothing and deeply hydrating. Shop it at @bootsuk
We heard there’s lots of confusion, so our co-founder Mark is breaking down the differences between Exosomes and PDRN + when to use what. Got any other questions? Drop them below ⬇️
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6mo ago
theinkeylist
We heard there’s lots of confusion, so our co-founder Mark is breaking down the differences between Exosomes and PDRN + when to use what. Got any other questions? Drop them below ⬇️
MY EYE PATCHES ARE FINALLY HERE!! DROP: TODAY 12PM EST on theInkeyList.com 🫶🏻 My limited-edition Eye Patches + Caffeine Eye Cream bundle will be available for just $20. These eye patches are so much more than eye patches to me. They represent every perpetually tired, hard-working, beauty-loving person who’s boujie on a budget (just like me 😝) When I say I hope you love these, I mean it. But more than that, I hope you know you deserve them. This is my way of saying thank you, for always supporting me, for allowing me to show up exactly as I am, unapologetically, and for being part of this community. Thank you for having my back. Thank you for being here. Thank you for being you. 🫶🏻 The bundle drops at 12PM EST exclusively on theInkeyList.com (http://theinkeylist.com/) and is available to U.S. customers only (for now🤞) Once they’re gone, they’re gone. So if you want one, head to the site right at 12PM EST. I can’t wait for you to get your hands on these!! Thank you for everything🧡 and please feel free to tag me if you decide to share them on your stories so I can personally thank you!
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theinkeylist
MY EYE PATCHES ARE FINALLY HERE!! DROP: TODAY 12PM EST on theInkeyList.com 🫶🏻 My limited-edition Eye Patches + Caffeine Eye Cream bundle will be available for just $20. These eye patches are so much more than eye patches to me. They represent every perpetually tired, hard-working, beauty-loving person who’s boujie on a budget (just like me 😝) When I say I hope you love these, I mean it. But more than that, I hope you know you deserve them. This is my way of saying thank you, for always supporting me, for allowing me to show up exactly as I am, unapologetically, and for being part of this community. Thank you for having my back. Thank you for being here. Thank you for being you. 🫶🏻 The bundle drops at 12PM EST exclusively on theInkeyList.com (http://theinkeylist.com/) and is available to U.S. customers only (for now🤞) Once they’re gone, they’re gone. So if you want one, head to the site right at 12PM EST. I can’t wait for you to get your hands on these!! Thank you for everything🧡 and please feel free to tag me if you decide to share them on your stories so I can personally thank you!
Mark said it best 😭 The NEW & IMPROVED Oat Balm Cleanser is here! So… which tone convinced you? 👀
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4mo ago
theinkeylist
Mark said it best 😭 The NEW & IMPROVED Oat Balm Cleanser is here! So… which tone convinced you? 👀
We love hearing your skin stories… but getting to see the results in real life? Extra special 🖤
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1mo ago
theinkeylist
We love hearing your skin stories… but getting to see the results in real life? Extra special 🖤
Yes, she removes makeup that easily AND is an @allure Best of Beauty Award Winner 😮‍💨
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4w ago
theinkeylist
Yes, she removes makeup that easily AND is an @allure Best of Beauty Award Winner 😮‍💨
Comment “SKIN” to get a link to watch the episode. This week, meet the powerhouse behind @theinkeylist, a brand transforming the skincare industry. In this episode, @rochellehumes hears from @colette.theinkeylist as she shares her journey from Boots head office to international beauty success. Key topics explored: 🎢 The rollercoaster of startup growth: from near burnout to global launches 💸 Navigating funding and the REAL cost of building a brand 📱 The evolving world of influencer marketing & TikTok-driven virality If you’re an aspiring entrepreneur, a beauty lover, or anyone dreaming of building a purposeful, resilient brand, this episode is for you 🚀
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1mo ago
theinkeylist
Comment “SKIN” to get a link to watch the episode. This week, meet the powerhouse behind @theinkeylist, a brand transforming the skincare industry. In this episode, @rochellehumes hears from @colette.theinkeylist as she shares her journey from Boots head office to international beauty success. Key topics explored: 🎢 The rollercoaster of startup growth: from near burnout to global launches 💸 Navigating funding and the REAL cost of building a brand 📱 The evolving world of influencer marketing & TikTok-driven virality If you’re an aspiring entrepreneur, a beauty lover, or anyone dreaming of building a purposeful, resilient brand, this episode is for you 🚀
all the essentials, one hand, no problem 💅
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theinkeylist
all the essentials, one hand, no problem 💅
$22 well spent on our Exosome Hydro-Glow Serum 😌 No gimmicks, just results tested by our community & backed by clinical data 💅
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7mo ago
theinkeylist
$22 well spent on our Exosome Hydro-Glow Serum 😌 No gimmicks, just results tested by our community & backed by clinical data 💅
The latest No BS Convo with @colette.theinkeylist is here ☕ This week’s guest is Erika Jayne (@theprettymess): performer, businesswoman and unapologetic icon. She’s proof that owning who you are, without apology or compromise, is the ultimate No BS power move 🖤
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theinkeylist
The latest No BS Convo with @colette.theinkeylist is here ☕ This week’s guest is Erika Jayne (@theprettymess): performer, businesswoman and unapologetic icon. She’s proof that owning who you are, without apology or compromise, is the ultimate No BS power move 🖤
WE ARE RESTOCKING!!!! Tuesday July 14th my “PUFF OFF” eyepatches will be back in stock thanks to all of you🥹 and YES, they are still ONLY $20! Head over to theinkeylist.com to join the waitlist now before they sell out again🫶🏻 . . . . . . . #skincare #eyepatches #mensskincre #womenskincare #undereye
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theinkeylist
WE ARE RESTOCKING!!!! Tuesday July 14th my “PUFF OFF” eyepatches will be back in stock thanks to all of you🥹 and YES, they are still ONLY $20! Head over to theinkeylist.com to join the waitlist now before they sell out again🫶🏻 . . . . . . . #skincare #eyepatches #mensskincre #womenskincare #undereye
Okay…let’s talk about these results 👀 Be the first to shop 08.24, exclusively on the @sephora app📱 Comment ‘👀’ and we’ll DM you the early access link 🖤
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theinkeylist
Okay…let’s talk about these results 👀 Be the first to shop 08.24, exclusively on the @sephora app📱 Comment ‘👀’ and we’ll DM you the early access link 🖤
wait…another new product? 👀 it started in INKEY Lab 🧪 any guesses?
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theinkeylist
wait…another new product? 👀 it started in INKEY Lab 🧪 any guesses?
🚨THE RESTOCK IS NOW LIVE!!!!!🚨 After selling out in UNDER 50 MINUTES… we’ve decided to bring back the eyepatches for round TWO🥳 so RUN do not walk over to Theinkeylist.com to snag your pair of eyepatches PLUS a full size caffeine eye cream for ONLY $20 before they sell out again!! And as always, I couldn’t have done this without you. So thank you.. thank you thank you thank you, for LITERALLY EVERYTHING🥹🫶🏻 This is only in the US.. I’m so sorry my baddies abroad, please forgive me🫣 And a massive thank you to @theinkeylist for helping me making a dream of mine come true🧡 . . . #skincare #mensskincare #womensskincare
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theinkeylist
🚨THE RESTOCK IS NOW LIVE!!!!!🚨 After selling out in UNDER 50 MINUTES… we’ve decided to bring back the eyepatches for round TWO🥳 so RUN do not walk over to Theinkeylist.com to snag your pair of eyepatches PLUS a full size caffeine eye cream for ONLY $20 before they sell out again!! And as always, I couldn’t have done this without you. So thank you.. thank you thank you thank you, for LITERALLY EVERYTHING🥹🫶🏻 This is only in the US.. I’m so sorry my baddies abroad, please forgive me🫣 And a massive thank you to @theinkeylist for helping me making a dream of mine come true🧡 . . . #skincare #mensskincare #womensskincare
The next No BS Convo with Colette is here ☕ This week’s guest is @tashaghouri, model, dancer and advocate for the deaf community. From Love Island to the ballroom, she’s built her platform by being unapologetically herself and showing that representation always matters 🖤
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11mo ago
theinkeylist
The next No BS Convo with Colette is here ☕ This week’s guest is @tashaghouri, model, dancer and advocate for the deaf community. From Love Island to the ballroom, she’s built her platform by being unapologetically herself and showing that representation always matters 🖤

The INKEY List (@theinkeylist) Instagram Stats & Analytics

The INKEY List (@theinkeylist) has 640K Instagram followers with a 1.14% engagement rate over the past 12 months. Across 356 posts, The INKEY List received 174K total likes and 12.3M impressions, averaging 489 likes per post. This page tracks The INKEY List's performance metrics, top content, and engagement trends — updated daily. To benchmark @theinkeylist against other accounts, use Socialpruf's Instagram competitor analysis tool.

The INKEY List (@theinkeylist) Instagram Analytics FAQ

How many Instagram followers does The INKEY List have?+
The INKEY List (@theinkeylist) has 640K Instagram followers as of October 2026.
What is The INKEY List's Instagram engagement rate?+
The INKEY List's Instagram engagement rate is 1.14% over the last 12 months, based on 356 posts.
How many likes does The INKEY List get on Instagram?+
The INKEY List received 174K total likes across 356 posts in the last 12 months, averaging 489 likes per post.
How many Instagram impressions does The INKEY List get?+
The INKEY List's Instagram content generated 12.3M total impressions over the last 12 months.
Can I compare The INKEY List with other Instagram accounts?+
Yes. Add @theinkeylist to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.