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followers
317K
impressions
94.6M
likes
3.54M
comments
19.0K
posts
362
engagement
1.89%
emv
$2.80M
Average per post
261K

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Top Content

certified SC soft core! 💋 @redken @redkenpro
65.9M
2.64M
6.41K
1mo ago
redken
certified SC soft core! 💋 @redken @redkenpro
thank you @sagaftra @actorawards 🖤 @swarovski @redken
9.36M
375K
810
8mo ago
redken
thank you @sagaftra @actorawards 🖤 @swarovski @redken
A full calendar and a full wash day? Let’s be realistic. 🤭 For the days that’s not happening, I love the new Acidic Cleansing Mist from @redken ! Shop now at @ultabeauty . #redkenpartner
4.93M
10.4K
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2w ago
redken
A full calendar and a full wash day? Let’s be realistic. 🤭 For the days that’s not happening, I love the new Acidic Cleansing Mist from @redken ! Shop now at @ultabeauty . #redkenpartner
Happy Birthday to our iconic blonde muse, @sabrinacarpenter! ✨ Here’s to another year of leaving it in. Hoping this next chapter is as golden as your legendary hair 🖤
2.32M
92.7K
103
6mo ago
redken
Happy Birthday to our iconic blonde muse, @sabrinacarpenter! ✨ Here’s to another year of leaving it in. Hoping this next chapter is as golden as your legendary hair 🖤
Redken proudly presents: Happy Endings, starring @sabrinacarpenter . Our Hair Bandage Balm doesn't simply treat damage—it rewrites the ending...just the tips! 😉
631K
49.7K
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9mo ago
redken
Redken proudly presents: Happy Endings, starring @sabrinacarpenter . Our Hair Bandage Balm doesn't simply treat damage—it rewrites the ending...just the tips! 😉
Ever since I was a kid, I’ve loved the Empire State Building. Getting to DJ at the top and celebrate the release of my new single “Fight for Love” was truly a dream come true. ❤️🗽thank you for the iconic party NYC @kiehls @redken
536K
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3w ago
redken
Ever since I was a kid, I’ve loved the Empire State Building. Getting to DJ at the top and celebrate the release of my new single “Fight for Love” was truly a dream come true. ❤️🗽thank you for the iconic party NYC @kiehls @redken
These curls have captured your screens and hearts in the last few weeks.... and we finally have the blueprint by #RedkenPartner @kerrieurban. 🏒➿ We don't gatekeep here: we're excited to share the routine that kept this iconic look effortlessly defined. From the rink to the red carpet, it’s all about the architecture of the curl. The #RedkenRecipe by Kerrie: 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner to create a perfect base 🖤 Style: Refreshing Curl Mist to add essential moisture for curly hair + Hydrating Curl Cream for soft defined curls 🖤 Finish: Texture Paste to control frizz Consider the internet's curiosity satisfied. No rivalries here, just perfectly tousled curls ➿
506K
20.2K
82
9mo ago
redken
These curls have captured your screens and hearts in the last few weeks.... and we finally have the blueprint by #RedkenPartner @kerrieurban. 🏒➿ We don't gatekeep here: we're excited to share the routine that kept this iconic look effortlessly defined. From the rink to the red carpet, it’s all about the architecture of the curl. The #RedkenRecipe by Kerrie: 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner to create a perfect base 🖤 Style: Refreshing Curl Mist to add essential moisture for curly hair + Hydrating Curl Cream for soft defined curls 🖤 Finish: Texture Paste to control frizz Consider the internet's curiosity satisfied. No rivalries here, just perfectly tousled curls ➿
Sealing split ends? Now that's what we call a happy ending.
402K
16.1K
96
9mo ago
redken
Sealing split ends? Now that's what we call a happy ending.
Split ends? Not anymore. 1.21.26
232K
5.62K
221
9mo ago
redken
Split ends? Not anymore. 1.21.26
No rivalries amongst the Redken products that curated this iconic head of hair 🏒. That’s the power of a #RedkenRecipe 🖤 #RedkenPartner @by.aikaflores envisioned "touchable texture, natural movement, and polished ease." The result? Perfectly tousled hair with not one strand out of place. “Nothing stiff, nothing overworked.” Aika diffused the hair on low heat/low power to lock in the natural wave while keeping the finish camera-ready. Here is the play-by-play to recreate the look: 🖤 Full Volume Mousse used to create lift and body from root to ends. It provides that essential structure and lasting fullness without the crunch. 🔥 Hot tip from Aika: Emulsify a golf-ball-sized amount in palms before working through. 🖤 Naked Gloss added for lightweight sheen and heat protection while keeping the texture fluid and soft to the touch. 🖤 Brushable Hairspray layered for flexible hold and humidity resistance, allowing the hair to move and be reworked throughout the day. 🖤 Spray Wax working as the finishing touch for satin-matte separation and a lived-in, modern edge.
209K
8.36K
82
9mo ago
redken
No rivalries amongst the Redken products that curated this iconic head of hair 🏒. That’s the power of a #RedkenRecipe 🖤 #RedkenPartner @by.aikaflores envisioned "touchable texture, natural movement, and polished ease." The result? Perfectly tousled hair with not one strand out of place. “Nothing stiff, nothing overworked.” Aika diffused the hair on low heat/low power to lock in the natural wave while keeping the finish camera-ready. Here is the play-by-play to recreate the look: 🖤 Full Volume Mousse used to create lift and body from root to ends. It provides that essential structure and lasting fullness without the crunch. 🔥 Hot tip from Aika: Emulsify a golf-ball-sized amount in palms before working through. 🖤 Naked Gloss added for lightweight sheen and heat protection while keeping the texture fluid and soft to the touch. 🖤 Brushable Hairspray layered for flexible hold and humidity resistance, allowing the hair to move and be reworked throughout the day. 🖤 Spray Wax working as the finishing touch for satin-matte separation and a lived-in, modern edge.
Introducing the NEW Acidic Grow Full System. Say hello to the fullness of up to +5,000 hair fibers.* Our newest hair innovation is here to give you visibly fuller, thicker-looking hair*. Unlock the power of your FULLEST hair. *reduced breakage from brushing with system of shampoo + conditioner + serum + spray vs. non-conditioning shampoo
186K
7.45K
205
8mo ago
redken
Introducing the NEW Acidic Grow Full System. Say hello to the fullness of up to +5,000 hair fibers.* Our newest hair innovation is here to give you visibly fuller, thicker-looking hair*. Unlock the power of your FULLEST hair. *reduced breakage from brushing with system of shampoo + conditioner + serum + spray vs. non-conditioning shampoo
Your first time attending fashion’s biggest night calls for a statement and @by.aikaflores created a LOOK that took control of the carpet using Redken must-haves including Big Blowout, Max Sculpting Gel and Max Hold Hairspray 🖤🤍🖤 See a more detailed breakdown on Aika’s page!
151K
6.06K
73
6mo ago
redken
Your first time attending fashion’s biggest night calls for a statement and @by.aikaflores created a LOOK that took control of the carpet using Redken must-haves including Big Blowout, Max Sculpting Gel and Max Hold Hairspray 🖤🤍🖤 See a more detailed breakdown on Aika’s page!
Say bye-bye to split ends with our NEW launch: Acidic Bonding Concentrate Hair Bandage Balm. The latest addition to our ABC family smooths even the roughest split ends. Formulated with Citric Acid and 8% Bonding Care Complex, this balm visibly seals split ends up to 96%* Stronger bonds. Smoother hair. Experience the ABC innovation, launching first on the Ulta app from 1/22 – 1/24, followed by a wider release at all Redken retailers.
146K
5.85K
187
9mo ago
redken
Say bye-bye to split ends with our NEW launch: Acidic Bonding Concentrate Hair Bandage Balm. The latest addition to our ABC family smooths even the roughest split ends. Formulated with Citric Acid and 8% Bonding Care Complex, this balm visibly seals split ends up to 96%* Stronger bonds. Smoother hair. Experience the ABC innovation, launching first on the Ulta app from 1/22 – 1/24, followed by a wider release at all Redken retailers.
Texture: soft. Finish: glossy.
137K
2.72K
55
7mo ago
redken
Texture: soft. Finish: glossy.
#RedkenPartner I made a commercial for @redken NEW All Soft All In Mask featuring the NEW All Soft All In Mask, All Soft Shampoo, and All Soft Argan Oil. #haircareroutine #SoftCareEra #asmr #commercial
120K
3.93K
227
5mo ago
redken
#RedkenPartner I made a commercial for @redken NEW All Soft All In Mask featuring the NEW All Soft All In Mask, All Soft Shampoo, and All Soft Argan Oil. #haircareroutine #SoftCareEra #asmr #commercial
2016? been there, done that. we've been around for a minute
115K
4.61K
63
10mo ago
redken
2016? been there, done that. we've been around for a minute
Fashion’s biggest night out is no match for @sabrinacarpenter ✨🖤 #redkenartisticambassador @evaniefrausto brought to life this amazing look, where vintage structure meets modern polish. Starting with Acidic Bonding Concentrate Leave-In and Big Blowout, hair was blow-dried smooth and close to the head, then shaped into sleek side rolls and two soft nape rolls for dimension. Finished with Spray Wax, Control Hairspray. 🖤✨
97.1K
3.89K
46
6mo ago
redken
Fashion’s biggest night out is no match for @sabrinacarpenter ✨🖤 #redkenartisticambassador @evaniefrausto brought to life this amazing look, where vintage structure meets modern polish. Starting with Acidic Bonding Concentrate Leave-In and Big Blowout, hair was blow-dried smooth and close to the head, then shaped into sleek side rolls and two soft nape rolls for dimension. Finished with Spray Wax, Control Hairspray. 🖤✨
Behind the soft, healthy, effortless glam crafted by #RedkenArtisticAmbassador @jacobrozenberg on @dovecameron ✨ This ultra-glossy brunette was created with Shades ALK for seamless depth at the root, and Shades EQ as a global gloss for rich, dimensional shine that catches every light. To achieve the soft movement: Jacob prepped and styled with the Acidic Bonding Concentrate line for strength + shine, followed by Smooth Blowout. He then used a 1" curling iron to frame Dove's face and added curls through the back for movement. After brushing out the curls for softness, he used Spray Wax and brushed the product through. Jacob followed by setting the waves with clips using Control Hairspray and ABC Hair Bandage Balm for that polished hold. The #RedkenRecipe: 🩶 Zone 1: Shades ALK 5N 🩷 Zones 2 + 3: Shades EQ 06N (.75 oz) + 06NB (.12 oz) + 06GN (.12 oz) 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner + 24/7 Night & Day Serum 🖤 Style + Finish: Smooth Blowout + Spray Wax + ABC Hair Bandage Balm + Control Hairspray
95.4K
3.82K
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8mo ago
redken
Behind the soft, healthy, effortless glam crafted by #RedkenArtisticAmbassador @jacobrozenberg on @dovecameron ✨ This ultra-glossy brunette was created with Shades ALK for seamless depth at the root, and Shades EQ as a global gloss for rich, dimensional shine that catches every light. To achieve the soft movement: Jacob prepped and styled with the Acidic Bonding Concentrate line for strength + shine, followed by Smooth Blowout. He then used a 1" curling iron to frame Dove's face and added curls through the back for movement. After brushing out the curls for softness, he used Spray Wax and brushed the product through. Jacob followed by setting the waves with clips using Control Hairspray and ABC Hair Bandage Balm for that polished hold. The #RedkenRecipe: 🩶 Zone 1: Shades ALK 5N 🩷 Zones 2 + 3: Shades EQ 06N (.75 oz) + 06NB (.12 oz) + 06GN (.12 oz) 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner + 24/7 Night & Day Serum 🖤 Style + Finish: Smooth Blowout + Spray Wax + ABC Hair Bandage Balm + Control Hairspray
Fuller. Thicker. Stronger. ✨ Introducing the NEW Acidic Grow Full System. Our latest innovation doesn't just treat your hair—it starts at the source. Designed to balance the scalp and strengthen every fiber, this system delivers instant root-lift and volume. Your hair to it's FULLEST power.
87.8K
1.45K
61
8mo ago
redken
Fuller. Thicker. Stronger. ✨ Introducing the NEW Acidic Grow Full System. Our latest innovation doesn't just treat your hair—it starts at the source. Designed to balance the scalp and strengthen every fiber, this system delivers instant root-lift and volume. Your hair to it's FULLEST power.
Reminiscing on @sabrinacarpenter stunning @grammys night look! Hair styled by our incredible #RedkenArtisticAmbassador @evaniefrausto .✨ Evanie wanted soft, airy curls, and luxurious texture. Here’s the Redken lineup that made it happen: ✨ Prepped with: NEW ABC Hair Bandage Balm ✨ Styled with: Root Lifter Volumizing Spray Foam & Full Frame 07 for that “unpolished” volume. ✨Next ensuring to saturate the curls with Redken Triple Take 32 or Redken Fashion Work 12. ✨Perfected with: Dry Texture Finishing Spray and Redken Control 28 for that editorial grit.
87.1K
3.48K
79
9mo ago
redken
Reminiscing on @sabrinacarpenter stunning @grammys night look! Hair styled by our incredible #RedkenArtisticAmbassador @evaniefrausto .✨ Evanie wanted soft, airy curls, and luxurious texture. Here’s the Redken lineup that made it happen: ✨ Prepped with: NEW ABC Hair Bandage Balm ✨ Styled with: Root Lifter Volumizing Spray Foam & Full Frame 07 for that “unpolished” volume. ✨Next ensuring to saturate the curls with Redken Triple Take 32 or Redken Fashion Work 12. ✨Perfected with: Dry Texture Finishing Spray and Redken Control 28 for that editorial grit.

Redken (@redken) Instagram Stats & Analytics

Redken (@redken) has 317K Instagram followers with a 1.89% engagement rate over the past 12 months. Across 362 posts, Redken received 3.54M total likes and 94.6M impressions, averaging 9.79K likes per post. This page tracks Redken's performance metrics, top content, and engagement trends — updated daily. To benchmark @redken against other accounts, use Socialpruf's Instagram competitor analysis tool.

Redken (@redken) Instagram Analytics FAQ

How many Instagram followers does Redken have?+
Redken (@redken) has 317K Instagram followers as of November 2026.
What is Redken's Instagram engagement rate?+
Redken's Instagram engagement rate is 1.89% over the last 12 months, based on 362 posts.
How many likes does Redken get on Instagram?+
Redken received 3.54M total likes across 362 posts in the last 12 months, averaging 9.79K likes per post.
How many Instagram impressions does Redken get?+
Redken's Instagram content generated 94.6M total impressions over the last 12 months.
Can I compare Redken with other Instagram accounts?+
Yes. Add @redken to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.