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followers
293K
impressions
40.4M
likes
1.93M
comments
14.4K
posts
362
engagement
5.55%
emv
$1.31M
Average per post
111K

Key Metrics

Distributions

Top Content

Redken proudly presents: Leave It In, starring Brand Ambassador @sabrinacarpenter 💋 Leave your damage at the door and enjoy the show!
16.0M
1.01M
2.03K
10mo ago
redken
Redken proudly presents: Leave It In, starring Brand Ambassador @sabrinacarpenter 💋 Leave your damage at the door and enjoy the show!
thank you @sagaftra @actorawards 🖤 @swarovski @redken
9.36M
375K
810
5mo ago
redken
thank you @sagaftra @actorawards 🖤 @swarovski @redken
Happy Birthday to our iconic blonde muse, @sabrinacarpenter! ✨ Here’s to another year of leaving it in. Hoping this next chapter is as golden as your legendary hair 🖤
2.32M
92.7K
102
2mo ago
redken
Happy Birthday to our iconic blonde muse, @sabrinacarpenter! ✨ Here’s to another year of leaving it in. Hoping this next chapter is as golden as your legendary hair 🖤
Redken proudly presents: Happy Endings, starring @sabrinacarpenter . Our Hair Bandage Balm doesn't simply treat damage—it rewrites the ending...just the tips! 😉
628K
50.0K
312
6mo ago
redken
Redken proudly presents: Happy Endings, starring @sabrinacarpenter . Our Hair Bandage Balm doesn't simply treat damage—it rewrites the ending...just the tips! 😉
Meet the pro behind the pro! When it comes to styling Sabrina Carpenter’s iconic hair, Redken Pro @evaniefrausto absolutely understands the importance of leaving it in.
602K
24.1K
83
9mo ago
redken
Meet the pro behind the pro! When it comes to styling Sabrina Carpenter’s iconic hair, Redken Pro @evaniefrausto absolutely understands the importance of leaving it in.
These curls have captured your screens and hearts in the last few weeks.... and we finally have the blueprint by #RedkenPartner @kerrieurban. 🏒➿ We don't gatekeep here: we're excited to share the routine that kept this iconic look effortlessly defined. From the rink to the red carpet, it’s all about the architecture of the curl. The #RedkenRecipe by Kerrie: 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner to create a perfect base 🖤 Style: Refreshing Curl Mist to add essential moisture for curly hair + Hydrating Curl Cream for soft defined curls 🖤 Finish: Texture Paste to control frizz Consider the internet's curiosity satisfied. No rivalries here, just perfectly tousled curls ➿
507K
20.3K
82
6mo ago
redken
These curls have captured your screens and hearts in the last few weeks.... and we finally have the blueprint by #RedkenPartner @kerrieurban. 🏒➿ We don't gatekeep here: we're excited to share the routine that kept this iconic look effortlessly defined. From the rink to the red carpet, it’s all about the architecture of the curl. The #RedkenRecipe by Kerrie: 🤍 Care: Acidic Bonding Concentrate Shampoo + Conditioner to create a perfect base 🖤 Style: Refreshing Curl Mist to add essential moisture for curly hair + Hydrating Curl Cream for soft defined curls 🖤 Finish: Texture Paste to control frizz Consider the internet's curiosity satisfied. No rivalries here, just perfectly tousled curls ➿
Sealing split ends? Now that's what we call a happy ending.
404K
16.1K
96
6mo ago
redken
Sealing split ends? Now that's what we call a happy ending.
Sabrina’s go-to for strength and smoothness (like, OMG!), ABC Leave-In Treatment hits all the right notes. Care for your hair with Acidic Bonding Concentrate Leave-in Treatment.
335K
13.4K
164
10mo ago
redken
Sabrina’s go-to for strength and smoothness (like, OMG!), ABC Leave-In Treatment hits all the right notes. Care for your hair with Acidic Bonding Concentrate Leave-in Treatment.
Split ends? Not anymore. 1.21.26
230K
5.63K
221
6mo ago
redken
Split ends? Not anymore. 1.21.26
Congrats to our record-breaking blonde @sabrinacarpenter for your 6 Grammy nominations. Drop your favorite song of hers below.
216K
8.62K
82
8mo ago
redken
Congrats to our record-breaking blonde @sabrinacarpenter for your 6 Grammy nominations. Drop your favorite song of hers below.
No rivalries amongst the Redken products that curated this iconic head of hair 🏒. That’s the power of a #RedkenRecipe 🖤 #RedkenPartner @by.aikaflores envisioned "touchable texture, natural movement, and polished ease." The result? Perfectly tousled hair with not one strand out of place. “Nothing stiff, nothing overworked.” Aika diffused the hair on low heat/low power to lock in the natural wave while keeping the finish camera-ready. Here is the play-by-play to recreate the look: 🖤 Full Volume Mousse used to create lift and body from root to ends. It provides that essential structure and lasting fullness without the crunch. 🔥 Hot tip from Aika: Emulsify a golf-ball-sized amount in palms before working through. 🖤 Naked Gloss added for lightweight sheen and heat protection while keeping the texture fluid and soft to the touch. 🖤 Brushable Hairspray layered for flexible hold and humidity resistance, allowing the hair to move and be reworked throughout the day. 🖤 Spray Wax working as the finishing touch for satin-matte separation and a lived-in, modern edge.
209K
8.37K
82
6mo ago
redken
No rivalries amongst the Redken products that curated this iconic head of hair 🏒. That’s the power of a #RedkenRecipe 🖤 #RedkenPartner @by.aikaflores envisioned "touchable texture, natural movement, and polished ease." The result? Perfectly tousled hair with not one strand out of place. “Nothing stiff, nothing overworked.” Aika diffused the hair on low heat/low power to lock in the natural wave while keeping the finish camera-ready. Here is the play-by-play to recreate the look: 🖤 Full Volume Mousse used to create lift and body from root to ends. It provides that essential structure and lasting fullness without the crunch. 🔥 Hot tip from Aika: Emulsify a golf-ball-sized amount in palms before working through. 🖤 Naked Gloss added for lightweight sheen and heat protection while keeping the texture fluid and soft to the touch. 🖤 Brushable Hairspray layered for flexible hold and humidity resistance, allowing the hair to move and be reworked throughout the day. 🖤 Spray Wax working as the finishing touch for satin-matte separation and a lived-in, modern edge.
Introducing the NEW Acidic Grow Full System. Say hello to the fullness of up to +5,000 hair fibers.* Our newest hair innovation is here to give you visibly fuller, thicker-looking hair*. Unlock the power of your FULLEST hair. *reduced breakage from brushing with system of shampoo + conditioner + serum + spray vs. non-conditioning shampoo
186K
7.44K
205
5mo ago
redken
Introducing the NEW Acidic Grow Full System. Say hello to the fullness of up to +5,000 hair fibers.* Our newest hair innovation is here to give you visibly fuller, thicker-looking hair*. Unlock the power of your FULLEST hair. *reduced breakage from brushing with system of shampoo + conditioner + serum + spray vs. non-conditioning shampoo
Your first time attending fashion’s biggest night calls for a statement and @by.aikaflores created a LOOK that took control of the carpet using Redken must-haves including Big Blowout, Max Sculpting Gel and Max Hold Hairspray 🖤🤍🖤 See a more detailed breakdown on Aika’s page!
152K
6.07K
73
2mo ago
redken
Your first time attending fashion’s biggest night calls for a statement and @by.aikaflores created a LOOK that took control of the carpet using Redken must-haves including Big Blowout, Max Sculpting Gel and Max Hold Hairspray 🖤🤍🖤 See a more detailed breakdown on Aika’s page!
Say bye-bye to split ends with our NEW launch: Acidic Bonding Concentrate Hair Bandage Balm. The latest addition to our ABC family smooths even the roughest split ends. Formulated with Citric Acid and 8% Bonding Care Complex, this balm visibly seals split ends up to 96%* Stronger bonds. Smoother hair. Experience the ABC innovation, launching first on the Ulta app from 1/22 – 1/24, followed by a wider release at all Redken retailers.
146K
5.86K
187
6mo ago
redken
Say bye-bye to split ends with our NEW launch: Acidic Bonding Concentrate Hair Bandage Balm. The latest addition to our ABC family smooths even the roughest split ends. Formulated with Citric Acid and 8% Bonding Care Complex, this balm visibly seals split ends up to 96%* Stronger bonds. Smoother hair. Experience the ABC innovation, launching first on the Ulta app from 1/22 – 1/24, followed by a wider release at all Redken retailers.
In 1960, a Hollywood actress with sensitive skin teamed up with a hairdresser and chemist named Jheri Redding and together, they changed professional haircare forever. This is the story of Paula Kent, the woman who built a brand rooted in science, education, and unwavering love for the pros behind the chair. Stay tuned as we celebrate 65 years of Pro love. #Redken65
137K
5.49K
103
12mo ago
redken
In 1960, a Hollywood actress with sensitive skin teamed up with a hairdresser and chemist named Jheri Redding and together, they changed professional haircare forever. This is the story of Paula Kent, the woman who built a brand rooted in science, education, and unwavering love for the pros behind the chair. Stay tuned as we celebrate 65 years of Pro love. #Redken65
Texture: soft. Finish: glossy.
136K
2.73K
55
4mo ago
redken
Texture: soft. Finish: glossy.
2016? been there, done that. we've been around for a minute
115K
4.61K
63
6mo ago
redken
2016? been there, done that. we've been around for a minute
Did you watch @sabrinacarpenter last night? We sure did! Our #1 blonde is taking over NYC and serving looks. 🖤🌆 Sabrina’s color is brought to you by the amazing @_hairbylaurie ✨ find her #redkenrecipe below: ▪️Lift- Redken Flash Lift with Bonder Inside ▪️ Zone 1- Shades EQ .25 oz 010N + .25 oz 010GI + .25 oz 000 on the roots ▪️ Zones 2 & 3 - Shades EQ 000 for a glossy finish
113K
4.51K
64
9mo ago
redken
Did you watch @sabrinacarpenter last night? We sure did! Our #1 blonde is taking over NYC and serving looks. 🖤🌆 Sabrina’s color is brought to you by the amazing @_hairbylaurie ✨ find her #redkenrecipe below: ▪️Lift- Redken Flash Lift with Bonder Inside ▪️ Zone 1- Shades EQ .25 oz 010N + .25 oz 010GI + .25 oz 000 on the roots ▪️ Zones 2 & 3 - Shades EQ 000 for a glossy finish
#RedkenPartner I made a commercial for @redken NEW All Soft All In Mask featuring the NEW All Soft All In Mask, All Soft Shampoo, and All Soft Argan Oil. #haircareroutine #SoftCareEra #asmr #commercial
111K
3.42K
222
1mo ago
redken
#RedkenPartner I made a commercial for @redken NEW All Soft All In Mask featuring the NEW All Soft All In Mask, All Soft Shampoo, and All Soft Argan Oil. #haircareroutine #SoftCareEra #asmr #commercial
Fashion’s biggest night out is no match for @sabrinacarpenter ✨🖤 #redkenartisticambassador @evaniefrausto brought to life this amazing look, where vintage structure meets modern polish. Starting with Acidic Bonding Concentrate Leave-In and Big Blowout, hair was blow-dried smooth and close to the head, then shaped into sleek side rolls and two soft nape rolls for dimension. Finished with Spray Wax, Control Hairspray. 🖤✨
97.2K
3.89K
46
2mo ago
redken
Fashion’s biggest night out is no match for @sabrinacarpenter ✨🖤 #redkenartisticambassador @evaniefrausto brought to life this amazing look, where vintage structure meets modern polish. Starting with Acidic Bonding Concentrate Leave-In and Big Blowout, hair was blow-dried smooth and close to the head, then shaped into sleek side rolls and two soft nape rolls for dimension. Finished with Spray Wax, Control Hairspray. 🖤✨

Redken (@redken) Instagram Stats & Analytics

Redken (@redken) has 293K Instagram followers with a 5.55% engagement rate over the past 12 months. Across 362 posts, Redken received 1.93M total likes and 21.1M impressions, averaging 5.34K likes per post. This page tracks Redken's performance metrics, top content, and engagement trends — updated daily.

Redken (@redken) Instagram Analytics FAQ

How many Instagram followers does Redken have?+
Redken (@redken) has 293K Instagram followers as of August 2026.
What is Redken's Instagram engagement rate?+
Redken's Instagram engagement rate is 5.55% over the last 12 months, based on 362 posts.
How many likes does Redken get on Instagram?+
Redken received 1.93M total likes across 362 posts in the last 12 months, averaging 5.34K likes per post.
How many Instagram impressions does Redken get?+
Redken's Instagram content generated 21.1M total impressions over the last 12 months.