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followers
134K
impressions
5.13M
likes
131K
comments
6.69K
posts
177
engagement
2.34%
emv
$144K
Average per post
29.0K

Key Metrics

Distributions

Top Content

🔥 New hot chili crisp oil Spice up your next bowl of ramen with @tapatiohotsauce chili oil
1.12M
18.6K
191
8mo ago
tapatiohotsauce
🔥 New hot chili crisp oil Spice up your next bowl of ramen with @tapatiohotsauce chili oil
Would you try this TikTok snack? 🥣 Hot sauce cereal uses your favorite chips + lime + @tapatiohotsauce Follow for more recipes 🙌 #tapatiohotsauce #hotsauce
550K
25.9K
523
2mo ago
tapatiohotsauce
Would you try this TikTok snack? 🥣 Hot sauce cereal uses your favorite chips + lime + @tapatiohotsauce Follow for more recipes 🙌 #tapatiohotsauce #hotsauce
In 1971, José-Luis Saavedra Sr. started cooking up his family’s hot sauce recipe in a tiny warehouse in Vernon, California, just a few miles from East LA. He bottled each batch by hand, put on the now-famous charro label, and sold it to local tiendas out of the trunk of his car. No big investors, no corporate help… just pure hustle, corazón, and a dream. By the ’80s, Tapatío was in supermarkets all over California, riding a wave of Mexican-American pride and flavor. Today, it’s a worldwide brand, from taco trucks in LA to kitchens in Japan and it’s still owned and run by the Saavedra family. For Mexican Americans, Tapatío isn’t just hot sauce, it’s proof you can start from nothing and build something that represents your people everywhere. It shows that our culture isn’t just surviving in the U.S., it’s thriving, influencing, and winning. From the streets to the big leagues, our flavor and grind can’t be ignored. 🌶️✊🏽💯 #FooCommunity
218K
8.73K
211
9mo ago
tapatiohotsauce
In 1971, José-Luis Saavedra Sr. started cooking up his family’s hot sauce recipe in a tiny warehouse in Vernon, California, just a few miles from East LA. He bottled each batch by hand, put on the now-famous charro label, and sold it to local tiendas out of the trunk of his car. No big investors, no corporate help… just pure hustle, corazón, and a dream. By the ’80s, Tapatío was in supermarkets all over California, riding a wave of Mexican-American pride and flavor. Today, it’s a worldwide brand, from taco trucks in LA to kitchens in Japan and it’s still owned and run by the Saavedra family. For Mexican Americans, Tapatío isn’t just hot sauce, it’s proof you can start from nothing and build something that represents your people everywhere. It shows that our culture isn’t just surviving in the U.S., it’s thriving, influencing, and winning. From the streets to the big leagues, our flavor and grind can’t be ignored. 🌶️✊🏽💯 #FooCommunity
🎃 Happy Halloween!! Wishing everyone a safe and fun time tonight from @tapatiohotsauce family 🔥 Follow for more fuego in your feed #tapatiohotsauce #hotsauce #halloween2025
216K
8.63K
232
6mo ago
tapatiohotsauce
🎃 Happy Halloween!! Wishing everyone a safe and fun time tonight from @tapatiohotsauce family 🔥 Follow for more fuego in your feed #tapatiohotsauce #hotsauce #halloween2025
🍜 Upgrade your spicy ramen bowl! 🔥 Follow @tapatiohotsauce for more 🥩 Add steak, cilantro, onion and a soft egg to your @tapatio_ramen for an elite experience
191K
1.82K
18
11mo ago
tapatiohotsauce
🍜 Upgrade your spicy ramen bowl! 🔥 Follow @tapatiohotsauce for more 🥩 Add steak, cilantro, onion and a soft egg to your @tapatio_ramen for an elite experience
Eggs cooked in chili oil>>> 🔥 Same @tapatiohotsauce heat in a different way 🛒 Shop our merch online (link in bio) #tapatiohotsauce #hotsauce #chilioil
191K
2.37K
37
5mo ago
tapatiohotsauce
Eggs cooked in chili oil>>> 🔥 Same @tapatiohotsauce heat in a different way 🛒 Shop our merch online (link in bio) #tapatiohotsauce #hotsauce #chilioil
This and your favorite show 🔥 Try our new @tapatiohotsauce sriracha with all your favorite foods! Follow and tag us to be featured 🙌 #tapatiohotsauce #sriracha
171K
3.57K
56
5mo ago
tapatiohotsauce
This and your favorite show 🔥 Try our new @tapatiohotsauce sriracha with all your favorite foods! Follow and tag us to be featured 🙌 #tapatiohotsauce #sriracha
Throwback to the OG Tapatío van! 🚐🌶️ From humble beginnings delivering hot sauce door-to-door, to bringing the heat to tables around the world—none of this would be possible without YOU. Thank you for being part of our spicy journey since 1971! Drop a 🔥 if you remember the classic van or tell us your first Tapatío memory below!
128K
5.12K
103
2mo ago
tapatiohotsauce
Throwback to the OG Tapatío van! 🚐🌶️ From humble beginnings delivering hot sauce door-to-door, to bringing the heat to tables around the world—none of this would be possible without YOU. Thank you for being part of our spicy journey since 1971! Drop a 🔥 if you remember the classic van or tell us your first Tapatío memory below!
Birria taco chips and salsa 🔥 Follow @tapatiohotsauce for more fire recipes! You're right @gimpy this Rips!! ♨️ Microwave these tacos and fry them for some delicious chips and salsa #tapatiohotsauce #hotsauce
124K
1.17K
10
5mo ago
tapatiohotsauce
Birria taco chips and salsa 🔥 Follow @tapatiohotsauce for more fire recipes! You're right @gimpy this Rips!! ♨️ Microwave these tacos and fry them for some delicious chips and salsa #tapatiohotsauce #hotsauce
@outherefishing taking the heat to the sea! Rockfish Ceviche Catch and Cook! New addition to my original recipe! Tag @tapatiohotsauce to be featured 🔥🔥
121K
5.54K
101
4mo ago
tapatiohotsauce
@outherefishing taking the heat to the sea! Rockfish Ceviche Catch and Cook! New addition to my original recipe! Tag @tapatiohotsauce to be featured 🔥🔥
Tapatio Taco Tuesday! 🌮 The perfect way to celebrate Cinco de Mayo with @tapatiohotsauce and tacos and a Marg🍹 Cheers to @fluffyguy for the delicious tequila @pochofinotequila #CincoDeMayo #TacoTuesday #Tapatiohotsauce
106K
797
15
1w ago
tapatiohotsauce
Tapatio Taco Tuesday! 🌮 The perfect way to celebrate Cinco de Mayo with @tapatiohotsauce and tacos and a Marg🍹 Cheers to @fluffyguy for the delicious tequila @pochofinotequila #CincoDeMayo #TacoTuesday #Tapatiohotsauce
Mom made dumplings 😋 + leftovers from @locomocodriveinn for breakfast I love @tapatiohotsauce
98.9K
4.08K
74
3mo ago
tapatiohotsauce
Mom made dumplings 😋 + leftovers from @locomocodriveinn for breakfast I love @tapatiohotsauce
Dads first video he recorded himself making camarones a la diabla 🤣🤣👹👹🦐🦐
98.1K
2.54K
95
2mo ago
tapatiohotsauce
Dads first video he recorded himself making camarones a la diabla 🤣🤣👹👹🦐🦐
🚨 New Drop: Tapatío Bear Drinking Bottle 🌶️ Flavor: Imaginary 🐻 Vibe: Spicy 😭 Release Date: Never” “LIMITED EDITION: Not real at all 😭🔥 Just letting y’all imagine how iconic it would be. “Would you buy this?” 🔥 YES 😂 I CAN’T
97.3K
3.89K
179
5mo ago
tapatiohotsauce
🚨 New Drop: Tapatío Bear Drinking Bottle 🌶️ Flavor: Imaginary 🐻 Vibe: Spicy 😭 Release Date: Never” “LIMITED EDITION: Not real at all 😭🔥 Just letting y’all imagine how iconic it would be. “Would you buy this?” 🔥 YES 😂 I CAN’T
GIVEAWAY: A COLLAB YOU DIDN’T SEE COMING 👀🔥 You love Salud. You love Tapatío. So we made it official.  Meet Hot Sauce — Salud’s newest flavor and the spiciest way to stay hydrated! 🌶️  …just kidding 😅 But you can still win a 3-month supply of Salud + Tapatío goodies: 1️⃣Follow @tastesalud + @tapatiohotsauce 2️⃣Tag a friend in the comments 3️⃣Repost this post to your story Want to see this flavor for real?! Let us know below. 👇 Happy April Fools! WINNER: @iamlettiequiroz
65.5K
2.62K
558
1mo ago
tapatiohotsauce
GIVEAWAY: A COLLAB YOU DIDN’T SEE COMING 👀🔥 You love Salud. You love Tapatío. So we made it official.  Meet Hot Sauce — Salud’s newest flavor and the spiciest way to stay hydrated! 🌶️  …just kidding 😅 But you can still win a 3-month supply of Salud + Tapatío goodies: 1️⃣Follow @tastesalud + @tapatiohotsauce 2️⃣Tag a friend in the comments 3️⃣Repost this post to your story Want to see this flavor for real?! Let us know below. 👇 Happy April Fools! WINNER: @iamlettiequiroz
This was the perfect gift for Christmas 😍 there was absolutely nothing better than a 32oz @tapatiohotsauce his literal dream come true. I think I might have to place another order for Valentine’s this was so much fun to gift! @allaboutvibe ♥️ #custompillow #tapatio #gift
58.2K
629
10
4mo ago
tapatiohotsauce
This was the perfect gift for Christmas 😍 there was absolutely nothing better than a 32oz @tapatiohotsauce his literal dream come true. I think I might have to place another order for Valentine’s this was so much fun to gift! @allaboutvibe ♥️ #custompillow #tapatio #gift
Tapatío is an Enduring part of L.A. heritage and knows that there are few traditions as important as Dia de los Muertos. Now @tapatiohotsauce is creating a new tradition with its Salsa Verde - and they’re having a Día de Los Muertos giveaway. All you need to do is tag @tapatiohotsauce and comment: Día de los Muertos to win. Limited to U.S. only. Let’s get into it! #Tapatio #LAInAMinute #LosAngeles#Inverted
50.5K
2.98K
358
6mo ago
tapatiohotsauce
Tapatío is an Enduring part of L.A. heritage and knows that there are few traditions as important as Dia de los Muertos. Now @tapatiohotsauce is creating a new tradition with its Salsa Verde - and they’re having a Día de Los Muertos giveaway. All you need to do is tag @tapatiohotsauce and comment: Día de los Muertos to win. Limited to U.S. only. Let’s get into it! #Tapatio #LAInAMinute #LosAngeles#Inverted
Could eat this morning or night 🙌 Follow and tag us to be featured in your favorite recipes @tapatiohotsauce Green Salsa is a part of the 2025 Día de Los Muertos collectors kit (link in bio) and in some stores #tapatiohotsauce #diadelosmuertos
39.1K
592
11
6mo ago
tapatiohotsauce
Could eat this morning or night 🙌 Follow and tag us to be featured in your favorite recipes @tapatiohotsauce Green Salsa is a part of the 2025 Día de Los Muertos collectors kit (link in bio) and in some stores #tapatiohotsauce #diadelosmuertos
Spicy double quesadilla FTW Tag @tapatiohotsauce to be featured! Shop all merch online (link in bio) #tapatiohotsauce #hotsauce
38.1K
510
21
4mo ago
tapatiohotsauce
Spicy double quesadilla FTW Tag @tapatiohotsauce to be featured! Shop all merch online (link in bio) #tapatiohotsauce #hotsauce
🥟 New sriracha 🛒 Now available at Walmart 🔥 Which snacks are you adding this to? ‼️ Tag @tapatiohotsauce to be featured! #tapatiohotsauce #hotsauce
31.7K
1.16K
21
9mo ago
tapatiohotsauce
🥟 New sriracha 🛒 Now available at Walmart 🔥 Which snacks are you adding this to? ‼️ Tag @tapatiohotsauce to be featured! #tapatiohotsauce #hotsauce

Tapatío's Official Page (@tapatiohotsauce) Instagram Stats & Analytics

Tapatío's Official Page (@tapatiohotsauce) has 134K Instagram followers with a 2.34% engagement rate over the past 12 months. Across 177 posts, Tapatío's Official Page received 131K total likes and 4.17M impressions, averaging 742 likes per post. This page tracks Tapatío's Official Page's performance metrics, top content, and engagement trends — updated daily.

Tapatío's Official Page (@tapatiohotsauce) Instagram Analytics FAQ

How many Instagram followers does Tapatío's Official Page have?+
Tapatío's Official Page (@tapatiohotsauce) has 134K Instagram followers as of May 2026.
What is Tapatío's Official Page's Instagram engagement rate?+
Tapatío's Official Page's Instagram engagement rate is 2.34% over the last 12 months, based on 177 posts.
How many likes does Tapatío's Official Page get on Instagram?+
Tapatío's Official Page received 131K total likes across 177 posts in the last 12 months, averaging 742 likes per post.
How many Instagram impressions does Tapatío's Official Page get?+
Tapatío's Official Page's Instagram content generated 4.17M total impressions over the last 12 months.