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followers
209K
impressions
2.16M
likes
74.9K
comments
1.43K
posts
87
engagement
2.83%
emv
$63.7K
Average per post
24.8K
Key Metrics
Impressions
monthly
Distributions
Content
130K
5.19K
67
7mo ago
diageo
We were honoured to welcome His Majesty The King to officially open Guinness Open Gate Brewery London in Covent Garden today.
His Majesty toured The Brewery and tasted a selection of craft beers brewed on site. In the 232° Bar, His Majesty poured the perfect pint of Guinness before meeting graduates of our Learning for Life hospitality training programme.
The festive celebrations continued through at Old Brewer’s Yard, where The King met a group of local businesses and community groups before unveiling a plaque to commemorate the opening.
Drink Responsibly. DRINKiQ.com
124K
4.94K
55
11mo ago
diageo
@sabrinacarpenter... the newest member of the @johnniewalker family!
We're thrilled to share the new global partnership between Johnnie Walker and GRAMMY® Award–winning superstar Sabrina Carpenter.
The announcement comes as Johnnie Walker commits to a new era of music, bringing a bold new energy to the whisky experience.
#JohnnieWalker #SabrinaCarpenter #Whisky
Drink responsibly. DRINKiQ.com
72.7K
1.46K
26
3mo ago
diageo
104 games. 5 iconic brands. 3 host countries. 1 landmark partnership.
50 days to go until The FIFA World Cup 2026™!🌍⚽
From kickoff to the final whistle, we’re bringing the spirit of Smirnoff, Casamigos, Johnnie Walker, Buchanan’s and Don Julio to the heart of the celebrations!
#FIFAWorldCup2026 #50DaysToGo
Drink responsibly. DRINKiQ.com
71.3K
2.85K
19
2mo ago
diageo
🚨 MATCHDAY LINE UP🚨
Announcing our FIFA World Cup 2026™ limited edition squad.
Selected for football’s biggest stage, each bottle has been designed to celebrate our landmark partnership as the Official Spirits Supporter in the Americas.
Share your man of the match in the comments below ⚽️
Drink responsibly. DRINKiQ.com
61.9K
2.48K
12
3mo ago
diageo
Our CEO, Sir Dave Lewis, and Taoiseach, Micheál Martin TD, have officially opened Littleconnell Brewery in County Kildare, Ireland. The state-of-the-art facility is:
- An investment of almost €300 million, producing ales and lagers including Rockshore, Harp and Smithwick's.
- Powered by 100% renewable electricity, and led to the creation of 650 jobs during construction and 50 permanent roles.
- Part of our near €1 billion capital investment programme across the island of Ireland between 2020 and 2029.
Part of our wider investment also includes an approximate €400 million investment for a second brewery at the site, which will be dedicated to the production of Guinness and Guinness 0.0 and will more than double total site capacity. Work starts this year.
Drink responsibly. DRINKiQ.com
56.7K
1.91K
31
7mo ago
diageo
Today @tanqueraygin has announced its partnership with global ambassador @sarahjessicaparker!
Together, Tanqueray and Sarah Jessica Parker champion the spectacular. The campaign is built on the courage to say No, embracing intention and purpose.
Introducing: 'There's an N and O in every ICON'.
Drink responsibly. DRINKiQ.com
48.9K
1.96K
31
3mo ago
diageo
Meet our new Cocktail Collection Mini Cans!
These 100ml ready-to-drink cocktails are crafted with premium spirits from Ketel One Vodka, Bulleit Bourbon, and Crown Royal.
Our mini cans are made for effortless summer gatherings.
Drink responsibly. DRINKiQ.com
46.8K
1.87K
27
5mo ago
diageo
Launching Johnnie Walker Red Soul!
A sweeter, smoother flavour, designed to be a more accessible Scotch for non-whisky drinkers.
Launching in Europe and MENA, with more markets to follow.
@johnniewalker
Drink Responsibly.
DRINKiQ.com
46.3K
818
9
2mo ago
diageo
The countdown ends now!⚽🌎
Together with our customers, partners and suppliers, we've spent months preparing for this moment.
The stage is set. The world is watching.
From the bar to the back garden, airport terminals to fan festivals, football has a unique ability to bring people together.
Welcome to a FIFA World Cup 2026™ summer.
Drink responsibly. DRINKiQ.com
41.2K
1.65K
16
8mo ago
diageo
Introducing the limited-edition @johnniewalker Black Label design, exclusive to Dubai Airport Duty Free.
Inspired by the scenes of Dubai, AI technology has created 50,000 unique bottle illustrations.
Drink Responsibly. DRINKiQ.com
40.8K
1.63K
13
7mo ago
diageo
Getting ready for the festive season?
Take a look at a couple of our historical Guinness ads from the Diageo Archives!
#guinness #festive
Drink responsibly. DRINKiQ.com
38.7K
1.55K
11
5mo ago
diageo
Celebrating our brands and the phenomenon of American football!
Over the years, across stadiums and fans zones nationwide, we've delivered high-impact activations, creative cocktail moments and authentic community engagement. From Captain Morgan presenting the NFL Fan of the Year programme, to Don Julio's San Francisco streetcars for its Super Bowl campaign, our brands have fuelled celebration and community all season along.
The season also saw the second year of our Responsible Drinking campaign: "Take a Minute. Make a Plan." Partnering with Mothers Against Drunk Driving, the NFL and Uber, we encouraged fans to plan their journeys home safely, and never drive impaired.
Drink responsibly. DRINKiQ.com
36.7K
1.47K
20
11mo ago
diageo
To commemorate Port Ellen whisky’s 200th anniversary, Diageo is proud to unveil the first limited release since the distillery’s reopening.
Distilled in 1983, shortly before the @portellendistillery closed for more than four decades, and bottled at 42-Years-Old, this is a quintessential Port Ellen. Its harmony of smoke and rich aromas are true to Port Ellen’s signature character, representing the distillery’s passion to push the boundaries of Scotch exploration.
Drink Responsibly. DRINKiQ.com
35.2K
916
7
8mo ago
diageo
Unveiling the next chapter of the iconic ‘Keep Walking’ global campaign @johnniewalker.
For more than 25 years, the message has championed resilience, optimism, and progress. In recent years, it has focused on collective progress, inspiring reconnection and optimism post-lockdowns and celebrating communities that are breaking barriers.
Today, ‘Keep Walking’ returns with a fresh perspective and a new film celebrating the determination that fuels personal progress.
Drink Responsibly. DRINKiQ.com
33.4K
1.33K
24
11mo ago
diageo
Introducing Port Ellen Prism, a unique 46-year-old Single Malt Scotch Whisky encased in a sculptural glass artwork.
Port Ellen Prism, distilled in 1978, is the oldest release yet from the @portellendistillery, which celebrates its 200th anniversary this year.
Diageo will donate this landmark bottling to a charity that supports disadvantaged communities across Scotland, in The Distillers One of One Auction.
Drink responsibly. DRINKiQ.com
33.0K
1.32K
12
3mo ago
diageo
Today, we have announced our fiscal 26 Q3 trading statement.
You can read more on Diageo.com.
Drink responsibly. DRINKiQ.com
32.4K
1.29K
4
5mo ago
diageo
Celebrating the Year of the Horse!
Premium spirits can play a central role in New Year celebrations across Asia and communities worldwide.
Our luxury brands @donjuliotequila and @johnniewalker marked the Lunar New Year with special, themed limited editions and cultural collaborations.
Don Julio’s bottle design combines a traditional Mexican fabric pattern with Chinese Zodiac horse imagery. And Johnnie Walker Blue Label’s partnership with Robert Wun, a couture designer, bridges cultural heritage with contemporary luxury.
Drink responsibly. DRINKiQ.com
31.8K
1.27K
17
9mo ago
diageo
Today we have announced that Sir Dave Lewis has been appointed Chief Executive Officer and Executive Director of Diageo plc, effective as of 1st January 2026.
Head to Diageo.com to find out more.
30.7K
1.23K
14
10mo ago
diageo
To mark Day of the Dead this year, @donjuliotequila has teamed up with Panaderia Rosetta, one of Mexico's most acclaimed bakeries, for a global pop up experience.
As part of the brand's commitment to share Mexican culture with the world, Don Julio is reimagining another cherished ritual of the holiday: the sharing of pan de muerto, a sweet, aromatic bread symbolizing love and remembrance.
Head to @donjuliotequila to watch the hero film, celebrating both the holiday's rich traditions and its evolution in today's world.
Drink Responsibly. DRINKiQ.com
30.3K
1.21K
25
11mo ago
diageo
Baileys and Terry's Chocolate Orange come together for the perfect festive treat!
Tomorrow, which marks 100 days before Christmas, the new innovation will hit shelves and create a deliciously nostalgic treat that’s perfect for seasonal celebrations.
@baileysofficial @terryschocolateofficial
Drink responsibly. DRINKiQ.com
Diageo (@diageo) Instagram Stats & Analytics
Diageo (@diageo) has 209K Instagram followers with a 2.83% engagement rate over the past 12 months. Across 87.0 posts, Diageo received 74.9K total likes and 920K impressions, averaging 861 likes per post. This page tracks Diageo's performance metrics, top content, and engagement trends — updated daily.
Diageo (@diageo) Instagram Analytics FAQ
How many Instagram followers does Diageo have?+
Diageo (@diageo) has 209K Instagram followers as of August 2026.
What is Diageo's Instagram engagement rate?+
Diageo's Instagram engagement rate is 2.83% over the last 12 months, based on 87.0 posts.
How many likes does Diageo get on Instagram?+
Diageo received 74.9K total likes across 87.0 posts in the last 12 months, averaging 861 likes per post.
How many Instagram impressions does Diageo get?+
Diageo's Instagram content generated 920K total impressions over the last 12 months.