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followers
744K
impressions
130M
likes
2.22M
comments
21.8K
posts
116
engagement
1.67%
emv
$3.18M
Average per post
1.12M

Key Metrics

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Top Content

THE PANTS ARE THE OUTFIT 🕺🏽 @primark we see you girl. Major slay ad #IWorkWithPrimark #PrimarkCreators
24.4M
165K
1.07K
8mo ago
sofynicoledobson
THE PANTS ARE THE OUTFIT 🕺🏽 @primark we see you girl. Major slay ad #IWorkWithPrimark #PrimarkCreators
The second I seen this T drop I RAN to the till, IYKYK these buttery basics are sensational. @hera.women you just KNOW 🏃🏽‍♀️ Full fit is @hera.women ad, ‘SOFY’ works sitewide!!! I’ll link everything on stories & save to SEPTEMBER highlight 🔗
13.6M
86.5K
281
8mo ago
sofynicoledobson
The second I seen this T drop I RAN to the till, IYKYK these buttery basics are sensational. @hera.women you just KNOW 🏃🏽‍♀️ Full fit is @hera.women ad, ‘SOFY’ works sitewide!!! I’ll link everything on stories & save to SEPTEMBER highlight 🔗
@primark are SERVING UP THE FITS. They looked at autumn & FULLY understood the assignment 🤭🍇✨ major major find ad #IWorkWithPrimark #PrimarkCreators
4.80M
83.2K
638
6mo ago
sofynicoledobson
@primark are SERVING UP THE FITS. They looked at autumn & FULLY understood the assignment 🤭🍇✨ major major find ad #IWorkWithPrimark #PrimarkCreators
Does this not scream autumn date night????? I KNOW a @primark goldie when I see one, and this jacket is EXACTLY THAT 🍫 Ad #IWorkWithPrimark #PrimarkCreators
4.59M
25.4K
202
7mo ago
sofynicoledobson
Does this not scream autumn date night????? I KNOW a @primark goldie when I see one, and this jacket is EXACTLY THAT 🍫 Ad #IWorkWithPrimark #PrimarkCreators
Me 🤝🏽 an easy co ord. GURLLL ur overthinking your outfits again. EASY DOES IT Full fit is @boohoo ad SOFYD works site wide, I’ll link everything on stories & save to SEPTEMBER highlights 🔗
3.04M
50.7K
241
8mo ago
sofynicoledobson
Me 🤝🏽 an easy co ord. GURLLL ur overthinking your outfits again. EASY DOES IT Full fit is @boohoo ad SOFYD works site wide, I’ll link everything on stories & save to SEPTEMBER highlights 🔗
Glam mam is out for a couple days🙊✨
2.68M
75.5K
482
11mo ago
sofynicoledobson
Glam mam is out for a couple days🙊✨
I fear I may never feel like more of a powerhouse in my life ✨✨✨ if there’s a brand that smashes AW occasionwear out the park every year, it’s @riverisland ad Full fit linked on stories & saved to AUGUST highlight 🔗
2.67M
86.9K
517
8mo ago
sofynicoledobson
I fear I may never feel like more of a powerhouse in my life ✨✨✨ if there’s a brand that smashes AW occasionwear out the park every year, it’s @riverisland ad Full fit linked on stories & saved to AUGUST highlight 🔗
Ain’t no time to be telling yourself your legs ain’t worthy of that sun girl. 2025 : legs out SUMMER No but seriously. This is such an important campaign by @sweatybetty and I’m THRILLED to be part of it AD Me and Indie had a conversation last year after I told her to wear shorts because it was way too hot for trousers, for her to reply with ‘but if I have to wear shorts, why aren’t you wearing shorts?’ And honestly I didn’t have an answer. It changed something in my brain. I knew the kids were watching me, but age 4 and already clocking on that I was avoiding shorts ROCKED ME. I promised myself. This year would be different. This year I’d be wearing the shorts. I think I’ve worn shorts more times this summer already than in the last 10 years alone. Because honestly, what’s the worst that could happen? Someone sees my cellulite? Helping the girls who have legs JUST LIKE ME, one pair of shorts at a time 🥺 trust me, the dimple club is bigger than you think xx #WearTheDamnShorts 🕺🏽✨❤️
2.62M
63.2K
323
11mo ago
sofynicoledobson
Ain’t no time to be telling yourself your legs ain’t worthy of that sun girl. 2025 : legs out SUMMER No but seriously. This is such an important campaign by @sweatybetty and I’m THRILLED to be part of it AD Me and Indie had a conversation last year after I told her to wear shorts because it was way too hot for trousers, for her to reply with ‘but if I have to wear shorts, why aren’t you wearing shorts?’ And honestly I didn’t have an answer. It changed something in my brain. I knew the kids were watching me, but age 4 and already clocking on that I was avoiding shorts ROCKED ME. I promised myself. This year would be different. This year I’d be wearing the shorts. I think I’ve worn shorts more times this summer already than in the last 10 years alone. Because honestly, what’s the worst that could happen? Someone sees my cellulite? Helping the girls who have legs JUST LIKE ME, one pair of shorts at a time 🥺 trust me, the dimple club is bigger than you think xx #WearTheDamnShorts 🕺🏽✨❤️
Turns out all I needed was a dopamine fit, a blue sky and letting my retinas see the sun 💘💘💘 HI SPRING BABES WE’VE MISSED YOU Fleece is OF COURSE @gympluscoffee (ad), the best around. Once you go g+c you don’t go back. You just slowly add every colour to your wardrobe. A forever fave (SOFYD always takes 20% off too yay) xx
2.01M
58.3K
192
2mo ago
sofynicoledobson
Turns out all I needed was a dopamine fit, a blue sky and letting my retinas see the sun 💘💘💘 HI SPRING BABES WE’VE MISSED YOU Fleece is OF COURSE @gympluscoffee (ad), the best around. Once you go g+c you don’t go back. You just slowly add every colour to your wardrobe. A forever fave (SOFYD always takes 20% off too yay) xx
Me 🤝🏽 any reason to not wear a bra The ULTIMATE wardrobe basic. They’re from @myprotein and I own them in every single colour. They’re TOO GOOD 🕺🏽 (ps SOFY takes ££ off) ad I’ll save all links to my AUGUST highlight 🔗
1.90M
57.8K
270
8mo ago
sofynicoledobson
Me 🤝🏽 any reason to not wear a bra The ULTIMATE wardrobe basic. They’re from @myprotein and I own them in every single colour. They’re TOO GOOD 🕺🏽 (ps SOFY takes ££ off) ad I’ll save all links to my AUGUST highlight 🔗
If spring was an outfit ✨🍋🍫🤎🤩 THE JEANS!!!! I’ll link everything on stories 🔗 Full fit is @boohoo, SOFYD works site wide ad
1.88M
53.2K
332
11mo ago
sofynicoledobson
If spring was an outfit ✨🍋🍫🤎🤩 THE JEANS!!!! I’ll link everything on stories 🔗 Full fit is @boohoo, SOFYD works site wide ad
@sweatybetty flipping NAILED this waterproof!! The waterproof we actually WANT to wear!!!! 👏🏽 what a find. Welcome to my wardrobe baby (you’re about to work hard LOL) x (Ad)
1.73M
58.4K
355
1mo ago
sofynicoledobson
@sweatybetty flipping NAILED this waterproof!! The waterproof we actually WANT to wear!!!! 👏🏽 what a find. Welcome to my wardrobe baby (you’re about to work hard LOL) x (Ad)
I think my wardrobe is 90% choc brown and I’m very happy about it. The summer of choc brown and elasticated waists 😂🤝🏽 Full fit is @boohoo & SOFYD works sitewide yay! I’ll link everything on stories 🔗 AD
1.69M
37.3K
296
10mo ago
sofynicoledobson
I think my wardrobe is 90% choc brown and I’m very happy about it. The summer of choc brown and elasticated waists 😂🤝🏽 Full fit is @boohoo & SOFYD works sitewide yay! I’ll link everything on stories 🔗 AD
WOMEN THAT DESIGN CLOTHES FOR WOMEN 🤝🏽 @hera.women take a fucking bow. Just when I thought your denim collection couldn’t get any better, IT GETS BETTER. if this outfit doesn’t scream ABIITTTAA ME I dont know what does 😂🤭🕺🏽 brb off for an aperol xx Ps SOFY always works sitewide yay ad
1.63M
97.1K
461
1mo ago
sofynicoledobson
WOMEN THAT DESIGN CLOTHES FOR WOMEN 🤝🏽 @hera.women take a fucking bow. Just when I thought your denim collection couldn’t get any better, IT GETS BETTER. if this outfit doesn’t scream ABIITTTAA ME I dont know what does 😂🤭🕺🏽 brb off for an aperol xx Ps SOFY always works sitewide yay ad
Gonna have to mentally prepare myself to give up the denim jackets and flip flops 😂 IM NOT READY YET Bra is @honeylove silhouette bra, my GO TO for when I want a lil more lift and shape. No underwire, thick supportive back, padded uplifting cups!!!! Anything that makes the saggy sisters look a lil more JUICY I’m here for 😂 ad Full fit linked on stories & saves to my AUGUST highlight 🔗
1.57M
22.4K
175
8mo ago
sofynicoledobson
Gonna have to mentally prepare myself to give up the denim jackets and flip flops 😂 IM NOT READY YET Bra is @honeylove silhouette bra, my GO TO for when I want a lil more lift and shape. No underwire, thick supportive back, padded uplifting cups!!!! Anything that makes the saggy sisters look a lil more JUICY I’m here for 😂 ad Full fit linked on stories & saves to my AUGUST highlight 🔗
1 trip. Once a year. 1 bucket list activity 🤞🏽✨ ad @bloomandwild are giving their rewards members a chance to win a core memory trip (at @anotherplacehotels) when they send one of their gifts this Mother’s Day!! Your sign to buy your Mother’s Day flowers at @bloomandwild 🤭 thank you for making us pencil in the time for a solo trip just us two. You’ve started a yearly tradition I hope will last until we’re old x
1.56M
3.67K
66
2mo ago
sofynicoledobson
1 trip. Once a year. 1 bucket list activity 🤞🏽✨ ad @bloomandwild are giving their rewards members a chance to win a core memory trip (at @anotherplacehotels) when they send one of their gifts this Mother’s Day!! Your sign to buy your Mother’s Day flowers at @bloomandwild 🤭 thank you for making us pencil in the time for a solo trip just us two. You’ve started a yearly tradition I hope will last until we’re old x
I have a real weak spot for a comfy denim shirt, A REAL WEAK SPOT 🥵👖 Will link everything on stories & save to my AUGUST highlight 🔗 Full fit is @boohoo ad, SOFYD works sitewide yay x
1.46M
33.5K
266
9mo ago
sofynicoledobson
I have a real weak spot for a comfy denim shirt, A REAL WEAK SPOT 🥵👖 Will link everything on stories & save to my AUGUST highlight 🔗 Full fit is @boohoo ad, SOFYD works sitewide yay x
Don’t ever ask me if you should go back to your natural hair colour and ditch your eyelashes because unfortunately I’ll say yes every time 😂 All jokes aside. I was SO FLIPPING LOST. I could have sworn if I just got bigger lashes. If I just went blonder. If I just applied more makeup, I’d be happier ☹️ If I could hug her!!!!!! (And tell her to put the fucking bleach away) If only she knew, what’s already underneath was MADE FOR HER!! Here’s to 3 years of trying to fall back in love with myself. Because I very almost forgot… ME 🥺💔
1.39M
31.3K
355
3mo ago
sofynicoledobson
Don’t ever ask me if you should go back to your natural hair colour and ditch your eyelashes because unfortunately I’ll say yes every time 😂 All jokes aside. I was SO FLIPPING LOST. I could have sworn if I just got bigger lashes. If I just went blonder. If I just applied more makeup, I’d be happier ☹️ If I could hug her!!!!!! (And tell her to put the fucking bleach away) If only she knew, what’s already underneath was MADE FOR HER!! Here’s to 3 years of trying to fall back in love with myself. Because I very almost forgot… ME 🥺💔
A braless boob lift is always on my radar 🤣 The braless butter vests are @myprotein and are like GOLD DUST, I’ll leave the link on my stories as they’re FULLY STOCKED in new shades yay!!!!! Ps SOFY takes 15% off (EXCCCCCLUSIVE to our gang hehe) Ad
1.34M
32.7K
235
8mo ago
sofynicoledobson
A braless boob lift is always on my radar 🤣 The braless butter vests are @myprotein and are like GOLD DUST, I’ll leave the link on my stories as they’re FULLY STOCKED in new shades yay!!!!! Ps SOFY takes 15% off (EXCCCCCLUSIVE to our gang hehe) Ad
Anything that makes the saggy sisters look a lil less waistline and a lil more chinstrap, IM HERE FOR 🤣🍉 Bra: @honeylove crossover bra, zero underwire, supportive back, PADDED UPLIFTING CUPS (the stuff we want) 😂 MUST try their shapewear next! ad Full fit linked on stories & saved to my JUNE highlight 🔗
1.33M
34.4K
222
10mo ago
sofynicoledobson
Anything that makes the saggy sisters look a lil less waistline and a lil more chinstrap, IM HERE FOR 🤣🍉 Bra: @honeylove crossover bra, zero underwire, supportive back, PADDED UPLIFTING CUPS (the stuff we want) 😂 MUST try their shapewear next! ad Full fit linked on stories & saved to my JUNE highlight 🔗

Sofy Dobson (@sofynicoledobson) Instagram Stats & Analytics

Sofy Dobson (@sofynicoledobson) has 744K Instagram followers with a 1.67% engagement rate over the past 12 months. Across 116 posts, Sofy Dobson received 2.22M total likes and 126M impressions, averaging 19.2K likes per post. This page tracks Sofy Dobson's performance metrics, top content, and engagement trends — updated daily.

Sofy Dobson (@sofynicoledobson) Instagram Analytics FAQ

How many Instagram followers does Sofy Dobson have?+
Sofy Dobson (@sofynicoledobson) has 744K Instagram followers as of May 2026.
What is Sofy Dobson's Instagram engagement rate?+
Sofy Dobson's Instagram engagement rate is 1.67% over the last 12 months, based on 116 posts.
How many likes does Sofy Dobson get on Instagram?+
Sofy Dobson received 2.22M total likes across 116 posts in the last 12 months, averaging 19.2K likes per post.
How many Instagram impressions does Sofy Dobson get?+
Sofy Dobson's Instagram content generated 126M total impressions over the last 12 months.