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4.11M
impressions
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likes
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51.6K
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engagement
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Introducing the Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer. 

A lofty white neutral whose aerated presence acts as a whisper of calm and peace in a noisy world. PANTONE 11-4201 Cloud Dancer symbolizes a calming influence in a society rediscovering the value of quiet reflection. 

A billowy white imbued with serenity, it invites true relaxation and focus, allowing the mind to wander and creativity to breathe.

In motion and in pause, Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer drifts between light and ethereal, a living calm that invites renewal, vision in serenity and creative release. 

To discover more about Cloud Dancer visit the link in our bio.

#Pantone #Coloroftheyear #clouddancer
21.5M
248K
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11mo ago
pantone
Introducing the Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer. A lofty white neutral whose aerated presence acts as a whisper of calm and peace in a noisy world. PANTONE 11-4201 Cloud Dancer symbolizes a calming influence in a society rediscovering the value of quiet reflection. A billowy white imbued with serenity, it invites true relaxation and focus, allowing the mind to wander and creativity to breathe. In motion and in pause, Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer drifts between light and ethereal, a living calm that invites renewal, vision in serenity and creative release. To discover more about Cloud Dancer visit the link in our bio. #Pantone #Coloroftheyear #clouddancer
We don’t just see the world in color. We feel it; in our identity, our culture, our pride.

But what if one color could bridge instead of divide?

WGS Blue represents clarity, calm, and trust. It’s the color of conversation, where voices meet, ideas evolve, and dialogue turns into action. 

When the world gathers to shape the future, it speaks in WGS Blue.

Visit the link in our bio to learn more.

Join the conversation.
🗓️ 3–5 February 2026
Dubai, United Arab Emirates 

#WorldGovSummit #WGS2026

نحن لا نرى العالم من خلال الألوان فقط، بل نعيش فيه بما يحمله لنا من مشاعر، وما يجسّده انتماؤنا من ارتباط بالهوية والثقافة.

ولكن، ماذا لو جمعنا لونٌ واحد بدل أن يفرّقنا؟

يجسّد اللون الأزرق في ‘القمة العالمية للحكومات’ مفاهيم الصفاء والاتزان والثقة. هو لون يدعو للتواصل والتفاعل الحقيقي، حيث تلتقي الأصوات، وتتشكّل الأفكار والرؤى، ويتحوّل الحوار إلى أثر ملموس.

وعندما يجتمع العالم لاستشراف المستقبل في ‘القمة العالمية للحكومات’، فإن لغة الحوار تتلوّن بالأزرق.

لمعرفة المزيد، تابعونا عبر الرابط في البايو.

كن جزءاً من الحدث. 
🗓️ 3 - 5 فبراير 2026 
دبي، الإمارات العربية المتحدة

#القمة_العالمية_للحكومات
7.80M
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9mo ago
pantone
We don’t just see the world in color. We feel it; in our identity, our culture, our pride. But what if one color could bridge instead of divide? WGS Blue represents clarity, calm, and trust. It’s the color of conversation, where voices meet, ideas evolve, and dialogue turns into action. When the world gathers to shape the future, it speaks in WGS Blue. Visit the link in our bio to learn more. Join the conversation. 🗓️ 3–5 February 2026 Dubai, United Arab Emirates #WorldGovSummit #WGS2026 نحن لا نرى العالم من خلال الألوان فقط، بل نعيش فيه بما يحمله لنا من مشاعر، وما يجسّده انتماؤنا من ارتباط بالهوية والثقافة. ولكن، ماذا لو جمعنا لونٌ واحد بدل أن يفرّقنا؟ يجسّد اللون الأزرق في ‘القمة العالمية للحكومات’ مفاهيم الصفاء والاتزان والثقة. هو لون يدعو للتواصل والتفاعل الحقيقي، حيث تلتقي الأصوات، وتتشكّل الأفكار والرؤى، ويتحوّل الحوار إلى أثر ملموس. وعندما يجتمع العالم لاستشراف المستقبل في ‘القمة العالمية للحكومات’، فإن لغة الحوار تتلوّن بالأزرق. لمعرفة المزيد، تابعونا عبر الرابط في البايو. كن جزءاً من الحدث. 🗓️ 3 - 5 فبراير 2026 دبي، الإمارات العربية المتحدة #القمة_العالمية_للحكومات
Introducing Classic Cream, Oak Brown, & Legacy Gold

The Town jersey’s newest colorway is inspired by the natural authenticity of the Bay Area.

The Town Edition || @rakuten
3.49M
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12mo ago
pantone
Introducing Classic Cream, Oak Brown, & Legacy Gold The Town jersey’s newest colorway is inspired by the natural authenticity of the Bay Area. The Town Edition || @rakuten
Autumn colors 🍂🍁by @tanczacachmura
3.20M
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1mo ago
pantone
Autumn colors 🍂🍁by @tanczacachmura
“As a nature and ocean photographer, I’m drawn to beautiful moments in the natural world that often go unseen. This coral reef’s pattern and palette was one of them” - @alexkyddphoto
3.14M
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pantone
“As a nature and ocean photographer, I’m drawn to beautiful moments in the natural world that often go unseen. This coral reef’s pattern and palette was one of them” - @alexkyddphoto
Pantone 11-4201 Cloud Dancer quiets the mind and provides a blank canvas to create.

Each year, we curate a series of palettes that showcase the full potential of the Color of the Year. Each one invites a new feeling, a new story. 
 
The Pantone Color Institute is a global, culturally diverse team of color experts who gather insights from around the world on how and why people choose color. Their work explores the moods color creates and the experiences it can shape.
 
Cloud Dancer was selected for its calming presence, its ability to inspire reflection, and its versatility across design disciplines. It offers an open foundation for creative exploration with color.
 
Explore how each palette reveals a different dimension of Cloud Dancer at the link in our bio.
3.00M
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pantone
Pantone 11-4201 Cloud Dancer quiets the mind and provides a blank canvas to create. Each year, we curate a series of palettes that showcase the full potential of the Color of the Year. Each one invites a new feeling, a new story.    The Pantone Color Institute is a global, culturally diverse team of color experts who gather insights from around the world on how and why people choose color. Their work explores the moods color creates and the experiences it can shape.   Cloud Dancer was selected for its calming presence, its ability to inspire reflection, and its versatility across design disciplines. It offers an open foundation for creative exploration with color.   Explore how each palette reveals a different dimension of Cloud Dancer at the link in our bio.
Disco ball energy.🪩
Full-spectrum year ahead.✨

📸: @longlivesimple
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10mo ago
pantone
Disco ball energy.🪩 Full-spectrum year ahead.✨ 📸: @longlivesimple
The essence of Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer is to serve as a place of reflection to allow new avenues of creativity to break through. 

Pantone spoke to designers, artists, and makers to understand how they approach innovation and creativity and how color can help complete their vision. 

To discover more about Cloud Dancer visit the link in our bio.

What does a blank page mean for your creativity?

Creatives:
Shamil Tanna @shamiltannaphoto 
Mriga Kapadiya @mriggiesmalls 
Nomoco @_nomoco 
Sara Boccaccini Meadows @boccaccinimeadows 
Emiliano Ponzi @emilianoponzi 
Natasha Cunningham @aboutnatlife
1.95M
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11mo ago
pantone
The essence of Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer is to serve as a place of reflection to allow new avenues of creativity to break through. Pantone spoke to designers, artists, and makers to understand how they approach innovation and creativity and how color can help complete their vision. To discover more about Cloud Dancer visit the link in our bio. What does a blank page mean for your creativity? Creatives: Shamil Tanna @shamiltannaphoto Mriga Kapadiya @mriggiesmalls Nomoco @_nomoco Sara Boccaccini Meadows @boccaccinimeadows Emiliano Ponzi @emilianoponzi Natasha Cunningham @aboutnatlife
▶️
1.56M
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10mo ago
pantone
▶️
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
1.53M
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11mo ago
pantone
For those who love color - this one’s for you. Introducing @pantone x Hot Wheels, a vibrant collaboration made for the bold.
💡💜
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10mo ago
pantone
💡💜
Snow flowers❄️🌸 by @giuliogallana
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9mo ago
pantone
Snow flowers❄️🌸 by @giuliogallana
“I went on a ski trip... and saw this landscape. And I started imagining. Why not here?” - @milla_novo_ 

A large-scale macramé installation suspended in glass house, surrounded by snow and silence.
Fiber art installations that travels, from luxury hospitality spaces to the most unexpected terrains.
Fiber art has no limits. And neither do I.❄️🏔️

Concept & creative direction © Milla Novo 2025.
Original fiber art designs. All rights reserved.
1.27M
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8mo ago
pantone
“I went on a ski trip... and saw this landscape. And I started imagining. Why not here?” - @milla_novo_ A large-scale macramé installation suspended in glass house, surrounded by snow and silence. Fiber art installations that travels, from luxury hospitality spaces to the most unexpected terrains. Fiber art has no limits. And neither do I.❄️🏔️ Concept & creative direction © Milla Novo 2025. Original fiber art designs. All rights reserved.
“Always feel free to DM or tag me with fashion inspo.” - Vancouver based artist @deville.design 🤍
1.16M
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12mo ago
pantone
“Always feel free to DM or tag me with fashion inspo.” - Vancouver based artist @deville.design 🤍
From Mocha Mousse to…
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11mo ago
pantone
From Mocha Mousse to…
“Here, I got you some flowers boo 💐👀” by @pauloctavious
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7mo ago
pantone
“Here, I got you some flowers boo 💐👀” by @pauloctavious
@cerealartist reimagines recycled sneakers as bold, color-rich florals 👟🌸🌺
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6mo ago
pantone
@cerealartist reimagines recycled sneakers as bold, color-rich florals 👟🌸🌺
Roses are Red*🥀 

Happy Valentine’s Day

*PANTONE 1797

🌹: @huesbymle
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8mo ago
pantone
Roses are Red*🥀 Happy Valentine’s Day *PANTONE 1797 🌹: @huesbymle
For SABLE, fABLE, Justin Vernon sought one shade to hold an entire emotional world. He found it in Pantone 1625 C, a salmon hue tied to sunsets, to tenderness, and to the color beneath all human skin. A color that quietly asks what connects us. 

Paired with stark black, Pantone 1625 C became the visual anchor for a dual album born from solitude and rebuilt through connection. Assembling a collective of multi-disciplinary artists, Vernon refined the salmon tone with near-mythic precision until it felt unmistakably Bon Iver. 

From album art to custom-dyed garments, Pantone 1625 C guides every frame, object, and gesture in the SABLE, fABLE universe, including an exclusive Bon Iver x Pantone collaboration. To learn more about SABLE, fABLE and the use of Pantone 1625 C, visit the link in our bio.
830K
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pantone
For SABLE, fABLE, Justin Vernon sought one shade to hold an entire emotional world. He found it in Pantone 1625 C, a salmon hue tied to sunsets, to tenderness, and to the color beneath all human skin. A color that quietly asks what connects us. Paired with stark black, Pantone 1625 C became the visual anchor for a dual album born from solitude and rebuilt through connection. Assembling a collective of multi-disciplinary artists, Vernon refined the salmon tone with near-mythic precision until it felt unmistakably Bon Iver. From album art to custom-dyed garments, Pantone 1625 C guides every frame, object, and gesture in the SABLE, fABLE universe, including an exclusive Bon Iver x Pantone collaboration. To learn more about SABLE, fABLE and the use of Pantone 1625 C, visit the link in our bio.
The NYFW Spring/Summer 2027 palette brings timeless ease together with daring, expressive color.

Inspired by the natural world, uplifting brights meet sophisticated seasonless shades in unexpected combinations that balance boldness with subtlety. The result is a palette filled with optimism, individuality and a renewed sense of fun.

Explore the Pantone Fashion Color Trend Report for NYFW Spring/Summer 2027 in the link in bio.

Images created with @raspberry_hq, the agentic platform built for fashion and retail.
789K
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pantone
The NYFW Spring/Summer 2027 palette brings timeless ease together with daring, expressive color. Inspired by the natural world, uplifting brights meet sophisticated seasonless shades in unexpected combinations that balance boldness with subtlety. The result is a palette filled with optimism, individuality and a renewed sense of fun. Explore the Pantone Fashion Color Trend Report for NYFW Spring/Summer 2027 in the link in bio. Images created with @raspberry_hq, the agentic platform built for fashion and retail.

PANTONE (@pantone) Instagram Stats & Analytics

PANTONE (@pantone) has 4.11M Instagram followers with a 2.31% engagement rate over the past 12 months. Across 166 posts, PANTONE received 2.87M total likes and 97.2M impressions, averaging 17.3K likes per post. This page tracks PANTONE's performance metrics, top content, and engagement trends — updated daily. To benchmark @pantone against other accounts, use Socialpruf's Instagram competitor analysis tool.

PANTONE (@pantone) Instagram Analytics FAQ

How many Instagram followers does PANTONE have?+
PANTONE (@pantone) has 4.11M Instagram followers as of November 2026.
What is PANTONE's Instagram engagement rate?+
PANTONE's Instagram engagement rate is 2.31% over the last 12 months, based on 166 posts.
How many likes does PANTONE get on Instagram?+
PANTONE received 2.87M total likes across 166 posts in the last 12 months, averaging 17.3K likes per post.
How many Instagram impressions does PANTONE get?+
PANTONE's Instagram content generated 97.2M total impressions over the last 12 months.
Can I compare PANTONE with other Instagram accounts?+
Yes. Add @pantone to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.