NewGet @snickers's full report
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followers
704K
impressions
26.8M
likes
363K
comments
24.3K
posts
128
engagement
1.69%
emv
$657K
Average per post
209K

Key Metrics

Distributions

Top Content

#SnickersPartner 🔥What’s your hot take this NFL Draft season? Y’all gotta chill 😂 Grab limited-edition @snickers Ice Cream Chill Bars and enter to win the CHILL Chain. No Purchase Necessary. Sweepstakes entry ends 4/30/26 at 11:59:59 PM (ET); Limited Time Offers take place on 4/15/26, 4/20/26 & 4/24/26 or when all gifts have been claimed. 50 US/DC, 18+. See full rules for complete details //at www.SNICKERS.com/Chill. Void where prohibited.
11.0M
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6mo ago
snickers
#SnickersPartner 🔥What’s your hot take this NFL Draft season? Y’all gotta chill 😂 Grab limited-edition @snickers Ice Cream Chill Bars and enter to win the CHILL Chain. No Purchase Necessary. Sweepstakes entry ends 4/30/26 at 11:59:59 PM (ET); Limited Time Offers take place on 4/15/26, 4/20/26 & 4/24/26 or when all gifts have been claimed. 50 US/DC, 18+. See full rules for complete details //at www.SNICKERS.com/Chill. Void where prohibited.
You heard it here! We are on the search for our first-ever Chief Online Chill Officer. We're looking for someone who not only embodies chill but can spot when the internet is un-chill. Sound like you? Head to the link in our bio and share a video telling us why you're right for this opportunity.

Abbreviated Rules. No Purchase Necessary. Contest entry begins at 12:00:00 AM (ET) on 7/29/26 and ends at 11:59:59 PM (ET) on 8/4/26. Entrants must be legal U.S. residents in 50 US/DC, 18+. See link in bio for complete details and Official Rules. Void where prohibited. Sponsor: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102. © 2026 Mars or Affiliates.
4.60M
847
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3mo ago
snickers
You heard it here! We are on the search for our first-ever Chief Online Chill Officer. We're looking for someone who not only embodies chill but can spot when the internet is un-chill. Sound like you? Head to the link in our bio and share a video telling us why you're right for this opportunity. Abbreviated Rules. No Purchase Necessary. Contest entry begins at 12:00:00 AM (ET) on 7/29/26 and ends at 11:59:59 PM (ET) on 8/4/26. Entrants must be legal U.S. residents in 50 US/DC, 18+. See link in bio for complete details and Official Rules. Void where prohibited. Sponsor: Mars Wrigley Confectionery US, LLC, 110 Edison Place, Newark, NJ 07102. © 2026 Mars or Affiliates.
that one-handed pick-6 was WILD too

Pro Bowl Games on ESPN
Stream on @NFLPlus and ESPN App
1.52M
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9mo ago
snickers
that one-handed pick-6 was WILD too Pro Bowl Games on ESPN Stream on @NFLPlus and ESPN App
#Snickers_Partner  Not all Reeces agree on everything… but this? We do 🤝🥜🍫 
Packed with real creamy peanut butter + crunchy peanuts @snickers Peanut Butter officially has my endorsement🫶🏼 
 
If your name is Reece (first, middle, last or however you spell it) go to snickers.com/peanutbutterpledge to take the pledge with me. You will be entered for a chance to win a year supply of free Snickers Peanut Butter! 
 
No Purchase Necessary. Sweepstakes entry ends 6/11/26 at 11:59:59 PM (ET); Limited Time Offer ends 6/11/26 at 11:59:59 PM (ET) or when all gifts have been claimed. 50 US/DC, 18+ named Reese. See full rules for complete details at https://www.snickers.com/pb-terms-and-conditions. Void where prohibited.
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5mo ago
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#Snickers_Partner Not all Reeces agree on everything… but this? We do 🤝🥜🍫 Packed with real creamy peanut butter + crunchy peanuts @snickers Peanut Butter officially has my endorsement🫶🏼 If your name is Reece (first, middle, last or however you spell it) go to snickers.com/peanutbutterpledge to take the pledge with me. You will be entered for a chance to win a year supply of free Snickers Peanut Butter! No Purchase Necessary. Sweepstakes entry ends 6/11/26 at 11:59:59 PM (ET); Limited Time Offer ends 6/11/26 at 11:59:59 PM (ET) or when all gifts have been claimed. 50 US/DC, 18+ named Reese. See full rules for complete details at https://www.snickers.com/pb-terms-and-conditions. Void where prohibited.
AI tells me there’s 1 O in chocolate #snickers_partner AI acting hungry? Go to snickers.com/hunger-ai for details and the chance to get a real Snickers delivered to your door! @snickers
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AI tells me there’s 1 O in chocolate #snickers_partner AI acting hungry? Go to snickers.com/hunger-ai for details and the chance to get a real Snickers delivered to your door! @snickers
ORANGE CUP DAY TOMORROW WITH M&M’S, SKITTLES, TWIX & SNICKERS 🎃🧡

TRICK OR TREAT… come by any la la land cafe tomorrow and get a FREE limited-edition orange reusable cup filled with candy + an exclusive la la land x mars sticker with the purchase of ANY FALL DRINK 🍂 ✨

📍available for in-store pickup, drive-thru, or through our app + website. not valid for orders placed through delivery platforms. excluding beverly hills reserve cafe.

no tricks, just treats + a cup that’s yours to keep... while supplies last. see you tomorrow 🧡
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3d ago
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ORANGE CUP DAY TOMORROW WITH M&M’S, SKITTLES, TWIX & SNICKERS 🎃🧡 TRICK OR TREAT… come by any la la land cafe tomorrow and get a FREE limited-edition orange reusable cup filled with candy + an exclusive la la land x mars sticker with the purchase of ANY FALL DRINK 🍂 ✨ 📍available for in-store pickup, drive-thru, or through our app + website. not valid for orders placed through delivery platforms. excluding beverly hills reserve cafe. no tricks, just treats + a cup that’s yours to keep... while supplies last. see you tomorrow 🧡
#SNICKERS_partner you already know the bodega had @snickers, Now it’s got rings too!
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4mo ago
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#SNICKERS_partner you already know the bodega had @snickers, Now it’s got rings too!
Confused and hungry? Very evil. A SNICKERS treat? Very nice! Very chocolatey!
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1w ago
snickers
Confused and hungry? Very evil. A SNICKERS treat? Very nice! Very chocolatey!
All Day I Dream About SNICKERS 🤝The first-ever @snickers x @adidasusfootball cleat goes on sale 10/10. But you can enter for the chance to win a first taste of the collab at snickers.com/adidas. More details at the link in Snickers bio.

No Pur. Nec. 50 US/DC, 18+. Ends 10/13/26. See full rules for details: SNICKERS.com/adidas.
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1mo ago
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All Day I Dream About SNICKERS 🤝The first-ever @snickers x @adidasusfootball cleat goes on sale 10/10. But you can enter for the chance to win a first taste of the collab at snickers.com/adidas. More details at the link in Snickers bio. No Pur. Nec. 50 US/DC, 18+. Ends 10/13/26. See full rules for details: SNICKERS.com/adidas.
Think fast!

@snickers | #BillsMafia
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1mo ago
snickers
Think fast! @snickers | #BillsMafia
Drop how many you could get in the comments ⤵️
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10mo ago
snickers
Drop how many you could get in the comments ⤵️
Trick or treat. 🍫

@snickers | #BillsMafia
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23h ago
snickers
Trick or treat. 🍫 @snickers | #BillsMafia
You could say we’re satisfied. NY forever💙🧡
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4mo ago
snickers
You could say we’re satisfied. NY forever💙🧡
It's like a reward. 🍫

@snickers | #BillsMafia
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2mo ago
snickers
It's like a reward. 🍫 @snickers | #BillsMafia
Nothing like a nice banana nut bread to kick off fall. Luckily you don’t have to bake this one. Try our new SNICKERS Banana Nut Bread, exclusively found at @walgreens
158K
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1mo ago
snickers
Nothing like a nice banana nut bread to kick off fall. Luckily you don’t have to bake this one. Try our new SNICKERS Banana Nut Bread, exclusively found at @walgreens
The SNICKERS Peanut Butter focus group results are in, and let’s just say…we are not surprised.
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5mo ago
snickers
The SNICKERS Peanut Butter focus group results are in, and let’s just say…we are not surprised.
Gotta cure that halftime hunger.
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4w ago
snickers
Gotta cure that halftime hunger.
Nothing sweeter than some friendly competition with @5280.miles and @snickers at #BroncosCamp 🍦🍫
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2mo ago
snickers
Nothing sweeter than some friendly competition with @5280.miles and @snickers at #BroncosCamp 🍦🍫
Not saying you need an excuse, but it is National Ice Cream Day.
93.6K
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3mo ago
snickers
Not saying you need an excuse, but it is National Ice Cream Day.
We ran a focus group with people whose name starts with “R” and ends with “eese”. See what they think on 5/28. 

If your name is a version of this...hit follow and check our stories for exclusive content.
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5mo ago
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We ran a focus group with people whose name starts with “R” and ends with “eese”. See what they think on 5/28. If your name is a version of this...hit follow and check our stories for exclusive content.

SNICKERS (@snickers) Instagram Stats & Analytics

SNICKERS (@snickers) has 704K Instagram followers with a 1.69% engagement rate over the past 12 months. Across 128 posts, SNICKERS received 363K total likes and 26.8M impressions, averaging 2.84K likes per post. This page tracks SNICKERS's performance metrics, top content, and engagement trends — updated daily. To benchmark @snickers against other accounts, use Socialpruf's Instagram competitor analysis tool.

SNICKERS (@snickers) Instagram Analytics FAQ

How many Instagram followers does SNICKERS have?+
SNICKERS (@snickers) has 704K Instagram followers as of November 2026.
What is SNICKERS's Instagram engagement rate?+
SNICKERS's Instagram engagement rate is 1.69% over the last 12 months, based on 128 posts.
How many likes does SNICKERS get on Instagram?+
SNICKERS received 363K total likes across 128 posts in the last 12 months, averaging 2.84K likes per post.
How many Instagram impressions does SNICKERS get?+
SNICKERS's Instagram content generated 26.8M total impressions over the last 12 months.
Can I compare SNICKERS with other Instagram accounts?+
Yes. Add @snickers to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.