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BRALESS was the beginning of everything.

Before SIDIA was a full world of scent and body, it was a feeling — the one you get when you walk through the door, drop everything, and finally exhale.

We captured that amber-woody fragrance in our original, cult-favorite hand serum — an Allure award winner for a reason. It became the foundation for what SIDIA is today.

x EK
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sidiathebrand
BRALESS was the beginning of everything. Before SIDIA was a full world of scent and body, it was a feeling — the one you get when you walk through the door, drop everything, and finally exhale. We captured that amber-woody fragrance in our original, cult-favorite hand serum — an Allure award winner for a reason. It became the foundation for what SIDIA is today. x EK
Skin-focused formulas. Scents you’ll LOVE. @sidiathebrand​ lands online 7/10 and in stores 7/17 ✨
​
​📸: @chloemihailo
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Des formules aux bienfaits pour la peau. Des parfums que vous ADOREREZ. @sidiathebrand sera offerte en ligne dès le 10 juillet et en magasin à compter du 17 juillet ✨

📸 : @chloemihailo
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Skin-focused formulas. Scents you’ll LOVE. @sidiathebrand​ lands online 7/10 and in stores 7/17 ✨ ​ ​📸: @chloemihailo -- Des formules aux bienfaits pour la peau. Des parfums que vous ADOREREZ. @sidiathebrand sera offerte en ligne dès le 10 juillet et en magasin à compter du 17 juillet ✨ 📸 : @chloemihailo
Icons recognize icons.

MIDAS is now available to shop at sidiathebrand.com
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Icons recognize icons. MIDAS is now available to shop at sidiathebrand.com
A living archive of SIDIA.

Meet MIDAS, WIRED, BRALESS and SOAKED.

sidiathebrand.com
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A living archive of SIDIA. Meet MIDAS, WIRED, BRALESS and SOAKED. sidiathebrand.com
“When we created BRALESS®, it wasn’t about making a statement. It was about capturing a feeling — one so many of us recognize but rarely name.

That moment when the bra comes off. Everything shifts. Physically, yes, but emotionally too. The soft exhale after a day of carrying more than anyone realizes. The quiet return to your body, to your breath, to your presence. That is what we wanted to bottle. 

BRALESS® isn’t a trend. It is a ritual. A memory. A mood. Something that exists in the balance between being strong and soft — because women are always expected to be both.

Now, we’re carrying that energy forward.

The new BRALESS® Wash & Cream bring that same feeling into your daily routine, but in formulas that perform as beautifully as they feel.”

xEK
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“When we created BRALESS®, it wasn’t about making a statement. It was about capturing a feeling — one so many of us recognize but rarely name.

That moment when the bra comes off. Everything shifts. Physically, yes, but emotionally too. The soft exhale after a day of carrying more than anyone realizes. The quiet return to your body, to your breath, to your presence. That is what we wanted to bottle. 

BRALESS® isn’t a trend. It is a ritual. A memory. A mood. Something that exists in the balance between being strong and soft — because women are always expected to be both.

Now, we’re carrying that energy forward.

The new BRALESS® Wash & Cream bring that same feeling into your daily routine, but in formulas that perform as beautifully as they feel.” xEK
MIDAS is about taste meeting intention. It’s bold but quiet, timeless but modern. It’s for the ones who don’t follow the moment, but define it. 

It’s not about gold itself, but rather, what gold represents. Legacy, warmth, and the quiet beauty of what endures.

MIDAS arrives February 6th. It means everything to finally invite you into this world and let you feel the heart we’ve poured into every corner of this launch. It’s the origin story I’ve always wanted to tell.

x EK
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MIDAS is about taste meeting intention. It’s bold but quiet, timeless but modern. It’s for the ones who don’t follow the moment, but define it. It’s not about gold itself, but rather, what gold represents. Legacy, warmth, and the quiet beauty of what endures. MIDAS arrives February 6th. It means everything to finally invite you into this world and let you feel the heart we’ve poured into every corner of this launch. It’s the origin story I’ve always wanted to tell. x EK
From morning to night, her rituals evolve — but the signature remains the same.

SOAKED for presence.
BRALESS® for freedom.
WIRED for calm.

Always, a return to self. Always, SIDIA.

Discover more at sidiathebrand.com
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From morning to night, her rituals evolve — but the signature remains the same. SOAKED for presence. BRALESS® for freedom. WIRED for calm. Always, a return to self. Always, SIDIA. Discover more at sidiathebrand.com
Crushed fig leaves, still wet. Suede worn soft over time. The heat of black pepper on skin. Amber pooling like honey in late summer sun.

MIDAS is liquid gold for the senses.

Available now at sidiathebrand.com
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Crushed fig leaves, still wet. Suede worn soft over time. The heat of black pepper on skin. Amber pooling like honey in late summer sun. MIDAS is liquid gold for the senses. Available now at sidiathebrand.com
After hours with Erin.

EK’s Sephora edit, from longtime beauty favorites to the SIDIA essentials she created. @sephoracanada
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After hours with Erin. EK’s Sephora edit, from longtime beauty favorites to the SIDIA essentials she created. @sephoracanada
Containing multitudes, beautifully. 

Bella gets ready with SIDIA.

sidiathebrand.com
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Containing multitudes, beautifully. Bella gets ready with SIDIA. sidiathebrand.com
The BRALESS® woman is instinctual, magnetic, and unafraid to take it off. Her days flow from slow mornings to late-night conversations, always lived-in, always her own. She wears BRALESS® like a second skin — soft but charged, with the warmth of coconut cream and the edge of black pepper. Her rituals are intimate, untethered, and free. She isn’t defined by what she puts on, but by what she allows herself to let go of.

Step into her world at sidiathebrand.com.
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The BRALESS® woman is instinctual, magnetic, and unafraid to take it off. Her days flow from slow mornings to late-night conversations, always lived-in, always her own. She wears BRALESS® like a second skin — soft but charged, with the warmth of coconut cream and the edge of black pepper. Her rituals are intimate, untethered, and free. She isn’t defined by what she puts on, but by what she allows herself to let go of. Step into her world at sidiathebrand.com.
Take it off. Let it go.
The BRALESS® state of mind.

You asked, we listened. Newness coming soon.
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Take it off. Let it go. The BRALESS® state of mind. You asked, we listened. Newness coming soon.
Liquid gold for the senses.

A new scent from SIDIA is arriving soon at sidiathebrand.com
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Liquid gold for the senses. A new scent from SIDIA is arriving soon at sidiathebrand.com
The BRALESS® routine expands.

Wash. Cream. Body Serum. Mist. Solid Perfume.
Five moments, one energy. Building, softening, settling in.

It’s the feeling of taking it off, of exhaling, of returning to yourself — the heart of BRALESS® in every layer.
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The BRALESS® routine expands. Wash. Cream. Body Serum. Mist. Solid Perfume. Five moments, one energy. Building, softening, settling in. It’s the feeling of taking it off, of exhaling, of returning to yourself — the heart of BRALESS® in every layer.
BRALESS® Body Mist is officially sold out, and we are beyond grateful.

Your love has turned this ritual into a bestseller we can hardly keep in stock. To get it back into your hands faster, we’ve moved to locally made packaging — it’s still beautiful, distinctly SIDIA, and a pivot that will allow for us to deliver your mist sooner without compromising the experience.

Pre-orders are now open, and they will start shipping October 14–21. Secure yours before they’re gone again.

My team and I thank you again for making BRALESS® your signature.

Pre-order at sidiathebrand.com or shop instantly @credobeauty or @holtrenfrew
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BRALESS® Body Mist is officially sold out, and we are beyond grateful. Your love has turned this ritual into a bestseller we can hardly keep in stock. To get it back into your hands faster, we’ve moved to locally made packaging — it’s still beautiful, distinctly SIDIA, and a pivot that will allow for us to deliver your mist sooner without compromising the experience. Pre-orders are now open, and they will start shipping October 14–21. Secure yours before they’re gone again. My team and I thank you again for making BRALESS® your signature. Pre-order at sidiathebrand.com or shop instantly @credobeauty or @holtrenfrew
BRALESS. No Better Feeling.
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BRALESS. No Better Feeling.
The BRALESS® Body Mist is finally back in stock. 

The ritual continues at sidiathebrand.com
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The BRALESS® Body Mist is finally back in stock. The ritual continues at sidiathebrand.com
“I created SOAKED to be that fragrance you never think twice about — the one that always feels right. It’s sophisticated, it’s refined, and it’s endlessly wearable.” — EK

Discover the SOAKED Body Mist at sidiathebrand.com
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“I created SOAKED to be that fragrance you never think twice about — the one that always feels right. It’s sophisticated, it’s refined, and it’s endlessly wearable.” — EK Discover the SOAKED Body Mist at sidiathebrand.com
Have you been to THE STUDIO? ✨
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Have you been to THE STUDIO? ✨
BRALESS® in the front seat.
Our newest ritual will be yours 09/15.
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BRALESS® in the front seat. Our newest ritual will be yours 09/15.

SIDIA (@sidiathebrand) Instagram Stats & Analytics

SIDIA (@sidiathebrand) has 44.4K Instagram followers with a 2.16% engagement rate over the past 12 months. Across 160 posts, SIDIA received 1.18K total likes and 518K impressions, averaging 7.38 likes per post. This page tracks SIDIA's performance metrics, top content, and engagement trends — updated daily.

SIDIA (@sidiathebrand) Instagram Analytics FAQ

How many Instagram followers does SIDIA have?+
SIDIA (@sidiathebrand) has 44.4K Instagram followers as of August 2026.
What is SIDIA's Instagram engagement rate?+
SIDIA's Instagram engagement rate is 2.16% over the last 12 months, based on 160 posts.
How many likes does SIDIA get on Instagram?+
SIDIA received 1.18K total likes across 160 posts in the last 12 months, averaging 7.38 likes per post.
How many Instagram impressions does SIDIA get?+
SIDIA's Instagram content generated 518K total impressions over the last 12 months.