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followers
150K
impressions
2.03M
likes
34.3K
comments
35.7K
posts
243
engagement
2.84%
emv
$94.1K
Average per post
8.34K

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Top Content

Introducing our limited edition DedCool x Emi Jay Aura Hair & Body Mist in Mochi Milk 🍡🥛🩵🪽🫧🎀 Infused with DedCool’s iconic Mochi Milk scent, Emi Jay’s bestselling lightweight, hydrating mist wraps your strands and skin with peach nectar, fluffy marshmallows and sweet vanilla bean. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. $24 USD. Arriving 10.6 @ 9am PT exclusively on @sephora, emijay.com and dedcool.com. Join the waitlist and be the first to shop!
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dedcool
Introducing our limited edition DedCool x Emi Jay Aura Hair & Body Mist in Mochi Milk 🍡🥛🩵🪽🫧🎀 Infused with DedCool’s iconic Mochi Milk scent, Emi Jay’s bestselling lightweight, hydrating mist wraps your strands and skin with peach nectar, fluffy marshmallows and sweet vanilla bean. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. $24 USD. Arriving 10.6 @ 9am PT exclusively on @sephora, emijay.com and dedcool.com. Join the waitlist and be the first to shop!
chalk bottles! we’re just missing hopscotch.
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3mo ago
dedcool
chalk bottles! we’re just missing hopscotch.
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
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**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
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No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
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BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
surf’s up, scents on with MINERAL MILK
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3mo ago
dedcool
surf’s up, scents on with MINERAL MILK
at home with @dedcool 🏡👃🏼
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7mo ago
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at home with @dedcool 🏡👃🏼
Never thought this many people liked laundry day. Rinse and repeat coming soon.
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8mo ago
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Never thought this many people liked laundry day. Rinse and repeat coming soon.
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
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GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
✨ GIVEAWAY ✨ @dedcool + @dieuxskin bundled a dream routine for one lucky winner. here’s what’s up for grabs: from DedCool: 🥛 XTRA MILK Room + Linen Spray 🥛 XTRA MILK Fragrance 🥛 XTRA MILK Dedtergent 🥛 XTRA MILK Dryer Sheets from Dieux: 🩵Instant Angel Lipid-Rich Firming Moisturizer 
🩵Air Angel Peptide Plumping Gel Cream 
🩵Deliverance 3-in-1 Repair Serum 
🩵Baptism Gel Cleanser in Woodsy Bergamot how to enter: 🎟️ follow @dedcool + @dieuxskin 🎟️ like this post 🎟️ comment the beauty essential you can’t live without 🎟️ tag a friend for extra entries ELIGIBILITY: Open to US residents only, must be eighteen (18) or older to enter. Winner will be chosen at random via Instagram and receive a DM from @dedcool. Communication will be via @dedcool Instagram account only. Do not give away any personal information to any other account not involved in this giveaway. CONDITIONS: Prizes are non-transferable. No cash redemption or substitution. By entering, I agree to follow all participating brands on Instagram. Sweepstakes is subject to federal, state, municipal, and local laws and regulations and is void where prohibited.
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✨ GIVEAWAY ✨ @dedcool + @dieuxskin bundled a dream routine for one lucky winner. here’s what’s up for grabs: from DedCool: 🥛 XTRA MILK Room + Linen Spray 🥛 XTRA MILK Fragrance 🥛 XTRA MILK Dedtergent 🥛 XTRA MILK Dryer Sheets from Dieux: 🩵Instant Angel Lipid-Rich Firming Moisturizer 
🩵Air Angel Peptide Plumping Gel Cream 
🩵Deliverance 3-in-1 Repair Serum 
🩵Baptism Gel Cleanser in Woodsy Bergamot how to enter: 🎟️ follow @dedcool + @dieuxskin 🎟️ like this post 🎟️ comment the beauty essential you can’t live without 🎟️ tag a friend for extra entries ELIGIBILITY: Open to US residents only, must be eighteen (18) or older to enter. Winner will be chosen at random via Instagram and receive a DM from @dedcool. Communication will be via @dedcool Instagram account only. Do not give away any personal information to any other account not involved in this giveaway. CONDITIONS: Prizes are non-transferable. No cash redemption or substitution. By entering, I agree to follow all participating brands on Instagram. Sweepstakes is subject to federal, state, municipal, and local laws and regulations and is void where prohibited.
The coast is the palette. MINERAL MILK is the art. @jellyseashells
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The coast is the palette. MINERAL MILK is the art. @jellyseashells
CLOSED Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. ENTER TO WIN: → Follow @DedCool + @CALPAK → Drop your favorite travel spot in the comments → Share to stories for extra luck This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
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CLOSED Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. ENTER TO WIN: → Follow @DedCool + @CALPAK → Drop your favorite travel spot in the comments → Share to stories for extra luck This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
Affogato with shaved chocolate inspired by @dedcool new Mocha Magic Fragrance #DedCoolPartner
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Affogato with shaved chocolate inspired by @dedcool new Mocha Magic Fragrance #DedCoolPartner
**COMPETITION IS NOW CLOSED WINNERS HAVE BEEN CONTACTED** It’s competition time (UK residents only)🤩 We’re celebrating the launch of @DedCool Mochi Milk at Space NK with something very special! 🍡 2 winners will win the exclusive DedCool Mochi Milk, Space NK PR Mailer 🍡 2 runner-ups will win the DedCool Mochi Milk fragrance How to enter: 1️⃣ Like this post 2️⃣ Tag a friend in the comments 3️⃣ Follow both @SpaceNK and @Dedcool Good luck ✨ *** Competition closes Monday 13th October at 12:00 BST. You must be following both accounts at the time of the draw to be eligible to win. Open to followers aged 18 or over and UK residents only. Winners will be contacted only by the official Instagram page of Space NK, not Dedcool. This competition is not sponsored or endorsed by Instagram. Winner is responsible for any additional costs and expenses not included in the prize. Winner must accept prize within 7 days of notification. Space NK reserves the sole right and discretion to determine which type of prize each winner will receive. Prizes are not transferable or refundable. No cash alternative. For full T&Cs see link in our bio *** #SpaceNK #DedCool
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**COMPETITION IS NOW CLOSED WINNERS HAVE BEEN CONTACTED** It’s competition time (UK residents only)🤩 We’re celebrating the launch of @DedCool Mochi Milk at Space NK with something very special! 🍡 2 winners will win the exclusive DedCool Mochi Milk, Space NK PR Mailer 🍡 2 runner-ups will win the DedCool Mochi Milk fragrance How to enter: 1️⃣ Like this post 2️⃣ Tag a friend in the comments 3️⃣ Follow both @SpaceNK and @Dedcool Good luck ✨ *** Competition closes Monday 13th October at 12:00 BST. You must be following both accounts at the time of the draw to be eligible to win. Open to followers aged 18 or over and UK residents only. Winners will be contacted only by the official Instagram page of Space NK, not Dedcool. This competition is not sponsored or endorsed by Instagram. Winner is responsible for any additional costs and expenses not included in the prize. Winner must accept prize within 7 days of notification. Space NK reserves the sole right and discretion to determine which type of prize each winner will receive. Prizes are not transferable or refundable. No cash alternative. For full T&Cs see link in our bio *** #SpaceNK #DedCool
the mineral milk moodboard has expanded to nail art
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the mineral milk moodboard has expanded to nail art
had to stop into @sephora to check out @dedcool’s new mocha magic IRL. The easiest yes for the most creamy, dreamy, everyday coffee scent ☕️ #dedcoolpartner #dedcool #dedcoolmochamagic #mochamagic #coffeeperfume
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had to stop into @sephora to check out @dedcool’s new mocha magic IRL. The easiest yes for the most creamy, dreamy, everyday coffee scent ☕️ #dedcoolpartner #dedcool #dedcoolmochamagic #mochamagic #coffeeperfume
That Mineral Milk feeling…
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That Mineral Milk feeling…
GIVEAWAY CLOSED: More Milk, Please Hydrating and nourishing for your hair. Smells like you, but better. We’re giving RŌZ Milk Hair Serum (full size), RŌZ Milk Styling Mousse + DedCool Xtra Milk Milk Fragrance (full size) to three (3) lucky winners. To enter: — Follow @rozhair and @dedcool — Like this post — Tag a friend + comment your favorite part of your routine Giveaway closes at midnight on 08/13 at 11:59pm PST. Winners will be contacted via DM from our account. Prefer a sure thing? Receive a special Milk GWP on qualifying purchases on dedcool.com and rozhair.com while supplies last!
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GIVEAWAY CLOSED: More Milk, Please Hydrating and nourishing for your hair. Smells like you, but better. We’re giving RŌZ Milk Hair Serum (full size), RŌZ Milk Styling Mousse + DedCool Xtra Milk Milk Fragrance (full size) to three (3) lucky winners. To enter: — Follow @rozhair and @dedcool — Like this post — Tag a friend + comment your favorite part of your routine Giveaway closes at midnight on 08/13 at 11:59pm PST. Winners will be contacted via DM from our account. Prefer a sure thing? Receive a special Milk GWP on qualifying purchases on dedcool.com and rozhair.com while supplies last!
Halloween preparation the Dedcool way. Mochi Milk incense in the air to set the vibe, and a Mochi Milk inspired look to slay the night. Incense available in Mochi Milk, Taunt, and Xtra Milk scents. ✨AD✨
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Halloween preparation the Dedcool way. Mochi Milk incense in the air to set the vibe, and a Mochi Milk inspired look to slay the night. Incense available in Mochi Milk, Taunt, and Xtra Milk scents. ✨AD✨
*CLOSED*It’s Day 5 of our 12 Days of Giveaways, and we’re celebrating the season with @dedcool by giving one winner everything they need to elevate their at-home routine.🕯🧺 What you’ll get: 💗 @beautyblender — a $200 set of our must-haves to making your blending routine effortless *Pro tip: wash your Power Pocket Puff in the laundry! 🧴 @dedcool — Mochi Milk Fragrance & Laundry Bundle, featuring Mochi Milk fragrance, Laundry Dedtergent, Dryer Sheets, and Room + Linen Spray — for a home and routine that feel effortlessly luxe To enter: 1. Follow @beautyblender + @dedcool 2. Like this post 3. Tag a friend who loves cozy vibes and amazing scents  4. Bonus: Share this post to your stories + tag us for extra entries! Giveaway ends at 11:59pm PT on Friday, December 5. Winner will be selected at random and notified via DM on December 6. Open to U.S. residents 18+ only. This promotion is in no way sponsored, administered by, or associated with Instagram.
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*CLOSED*It’s Day 5 of our 12 Days of Giveaways, and we’re celebrating the season with @dedcool by giving one winner everything they need to elevate their at-home routine.🕯🧺 What you’ll get: 💗 @beautyblender — a $200 set of our must-haves to making your blending routine effortless *Pro tip: wash your Power Pocket Puff in the laundry! 🧴 @dedcool — Mochi Milk Fragrance & Laundry Bundle, featuring Mochi Milk fragrance, Laundry Dedtergent, Dryer Sheets, and Room + Linen Spray — for a home and routine that feel effortlessly luxe To enter: 1. Follow @beautyblender + @dedcool 2. Like this post 3. Tag a friend who loves cozy vibes and amazing scents  4. Bonus: Share this post to your stories + tag us for extra entries! Giveaway ends at 11:59pm PT on Friday, December 5. Winner will be selected at random and notified via DM on December 6. Open to U.S. residents 18+ only. This promotion is in no way sponsored, administered by, or associated with Instagram.

DedCool (@dedcool) Instagram Stats & Analytics

DedCool (@dedcool) has 150K Instagram followers with a 2.84% engagement rate over the past 12 months. Across 243 posts, DedCool received 34.3K total likes and 2.03M impressions, averaging 141 likes per post. This page tracks DedCool's performance metrics, top content, and engagement trends — updated daily.

DedCool (@dedcool) Instagram Analytics FAQ

How many Instagram followers does DedCool have?+
DedCool (@dedcool) has 150K Instagram followers as of October 2026.
What is DedCool's Instagram engagement rate?+
DedCool's Instagram engagement rate is 2.84% over the last 12 months, based on 243 posts.
How many likes does DedCool get on Instagram?+
DedCool received 34.3K total likes across 243 posts in the last 12 months, averaging 141 likes per post.
How many Instagram impressions does DedCool get?+
DedCool's Instagram content generated 2.03M total impressions over the last 12 months.
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