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followers
136K
impressions
5.50M
likes
23.3K
comments
22.5K
posts
251
engagement
2.82%
emv
$144K
Average per post
21.9K

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BTS of our new (limited-edition) @erewhon DEDCOOL XTRA MILK SMOOTHIE—made with Earl Grey tea + fluffy coconut cream to evoke the warm, comfy feeling of XTRA MILK. if you try it, DM us your receipt and we’ll give you a free XTRA MILK Travel Spray with orders $100+ for a limited time.
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11mo ago
dedcool
BTS of our new (limited-edition) @erewhon DEDCOOL XTRA MILK SMOOTHIE—made with Earl Grey tea + fluffy coconut cream to evoke the warm, comfy feeling of XTRA MILK. if you try it, DM us your receipt and we’ll give you a free XTRA MILK Travel Spray with orders $100+ for a limited time.
our ultra-concentrated Dedtergent+ targets the sweat that builds up in activewear and leaves you with the invigorating scent of MADONNA LILLY.
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10mo ago
dedcool
our ultra-concentrated Dedtergent+ targets the sweat that builds up in activewear and leaves you with the invigorating scent of MADONNA LILLY.
from spin class to spin cycle, Dedtergent+ lifts odor and sweat from activewear. powered by Madonna Lilly. 🫧🤸‍♀️
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from spin class to spin cycle, Dedtergent+ lifts odor and sweat from activewear. powered by Madonna Lilly. 🫧🤸‍♀️
how do New Yorkers describe MOCHI MILK? let’s ask them!
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11mo ago
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how do New Yorkers describe MOCHI MILK? let’s ask them!
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
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**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
showing this video to my therapist when they ask me what i want to do with my life
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11mo ago
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showing this video to my therapist when they ask me what i want to do with my life
smells? check. lips? check. for a limited time, all orders $100+ on dedcool.com come with a FREE @tower28beauty LipSoftie Tinted Lip Treatment in Red Bean Mochi, while supplies last.
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10mo ago
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smells? check. lips? check. for a limited time, all orders $100+ on dedcool.com come with a FREE @tower28beauty LipSoftie Tinted Lip Treatment in Red Bean Mochi, while supplies last.
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
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No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
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BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
mother @carinachaz breaks down our best-selling scent, XTRA MILK 🥛
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mother @carinachaz breaks down our best-selling scent, XTRA MILK 🥛
From fragrance, to laundry day, to finger tips. Matching your nails to your scent is sweet.
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8mo ago
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From fragrance, to laundry day, to finger tips. Matching your nails to your scent is sweet.
at home with @dedcool 🏡👃🏼
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3mo ago
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at home with @dedcool 🏡👃🏼
wishing we could share 100k slices of this Dedcool MOCHI MILK inspired cake with all of you 🥹
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10mo ago
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wishing we could share 100k slices of this Dedcool MOCHI MILK inspired cake with all of you 🥹
something new is coming. just two days until we reveal a game-changing innovation.
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10mo ago
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something new is coming. just two days until we reveal a game-changing innovation.
Never thought this many people liked laundry day. Rinse and repeat coming soon.
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4mo ago
dedcool
Never thought this many people liked laundry day. Rinse and repeat coming soon.
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
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GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
**COMPETITION IS NOW CLOSED WINNERS HAVE BEEN CONTACTED** It’s competition time (UK residents only)🤩 We’re celebrating the launch of @DedCool Mochi Milk at Space NK with something very special! 🍡 2 winners will win the exclusive DedCool Mochi Milk, Space NK PR Mailer 🍡 2 runner-ups will win the DedCool Mochi Milk fragrance How to enter: 1️⃣ Like this post 2️⃣ Tag a friend in the comments 3️⃣ Follow both @SpaceNK and @Dedcool Good luck ✨ *** Competition closes Monday 13th October at 12:00 BST. You must be following both accounts at the time of the draw to be eligible to win. Open to followers aged 18 or over and UK residents only. Winners will be contacted only by the official Instagram page of Space NK, not Dedcool. This competition is not sponsored or endorsed by Instagram. Winner is responsible for any additional costs and expenses not included in the prize. Winner must accept prize within 7 days of notification. Space NK reserves the sole right and discretion to determine which type of prize each winner will receive. Prizes are not transferable or refundable. No cash alternative. For full T&Cs see link in our bio *** #SpaceNK #DedCool
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dedcool
**COMPETITION IS NOW CLOSED WINNERS HAVE BEEN CONTACTED** It’s competition time (UK residents only)🤩 We’re celebrating the launch of @DedCool Mochi Milk at Space NK with something very special! 🍡 2 winners will win the exclusive DedCool Mochi Milk, Space NK PR Mailer 🍡 2 runner-ups will win the DedCool Mochi Milk fragrance How to enter: 1️⃣ Like this post 2️⃣ Tag a friend in the comments 3️⃣ Follow both @SpaceNK and @Dedcool Good luck ✨ *** Competition closes Monday 13th October at 12:00 BST. You must be following both accounts at the time of the draw to be eligible to win. Open to followers aged 18 or over and UK residents only. Winners will be contacted only by the official Instagram page of Space NK, not Dedcool. This competition is not sponsored or endorsed by Instagram. Winner is responsible for any additional costs and expenses not included in the prize. Winner must accept prize within 7 days of notification. Space NK reserves the sole right and discretion to determine which type of prize each winner will receive. Prizes are not transferable or refundable. No cash alternative. For full T&Cs see link in our bio *** #SpaceNK #DedCool
The coast is the palette. MINERAL MILK is the art. @jellyseashells
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dedcool
The coast is the palette. MINERAL MILK is the art. @jellyseashells
CLOSED Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. ENTER TO WIN: → Follow @DedCool + @CALPAK → Drop your favorite travel spot in the comments → Share to stories for extra luck This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
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dedcool
CLOSED Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. ENTER TO WIN: → Follow @DedCool + @CALPAK → Drop your favorite travel spot in the comments → Share to stories for extra luck This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
Just landed: DedCool MOCHI MILK is now available at @spacenk online + in stores.
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Just landed: DedCool MOCHI MILK is now available at @spacenk online + in stores.

DedCool (@dedcool) Instagram Stats & Analytics

DedCool (@dedcool) has 136K Instagram followers with a 2.82% engagement rate over the past 12 months. Across 251 posts, DedCool received 23.3K total likes and 5.08M impressions, averaging 92.7 likes per post. This page tracks DedCool's performance metrics, top content, and engagement trends — updated daily.

DedCool (@dedcool) Instagram Analytics FAQ

How many Instagram followers does DedCool have?+
DedCool (@dedcool) has 136K Instagram followers as of June 2026.
What is DedCool's Instagram engagement rate?+
DedCool's Instagram engagement rate is 2.82% over the last 12 months, based on 251 posts.
How many likes does DedCool get on Instagram?+
DedCool received 23.3K total likes across 251 posts in the last 12 months, averaging 92.7 likes per post.
How many Instagram impressions does DedCool get?+
DedCool's Instagram content generated 5.08M total impressions over the last 12 months.