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followers
152K
impressions
2.41M
likes
43.5K
comments
36.9K
posts
245
engagement
2.40%
emv
$106K
Average per post
9.85K

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Introducing our limited edition DedCool x Emi Jay Aura Hair & Body Mist in Mochi Milk 🍡🥛🩵🪽🫧🎀

Infused with DedCool’s iconic Mochi Milk scent, Emi Jay’s bestselling lightweight, hydrating mist wraps your strands and skin with peach nectar, fluffy marshmallows and sweet vanilla bean. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. 

$24 USD. Arriving 10.6 @ 9am PT exclusively on @sephora, emijay.com and dedcool.com. Join the waitlist and be the first to shop!
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dedcool
Introducing our limited edition DedCool x Emi Jay Aura Hair & Body Mist in Mochi Milk 🍡🥛🩵🪽🫧🎀 Infused with DedCool’s iconic Mochi Milk scent, Emi Jay’s bestselling lightweight, hydrating mist wraps your strands and skin with peach nectar, fluffy marshmallows and sweet vanilla bean. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. $24 USD. Arriving 10.6 @ 9am PT exclusively on @sephora, emijay.com and dedcool.com. Join the waitlist and be the first to shop!
OUT NOW 🩵🍡🥛 DedCool x Emi Jay Aura Hair + Body Mist in Mochi Milk. The bestselling mist, now scented with peach nectar, fluffy marshmallows and sweet vanilla bean. It smells (and feels) like sleeping on a cloud. 

Formulated with nourishing ingredients like aloe and glycerin, Aura Mist keeps your hair hydrated and refreshed while maintaining natural or styled hair. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. 

Hydrate, refresh, and indulge your hair in this sweet escape before it’s gone. Available now online.
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2w ago
dedcool
OUT NOW 🩵🍡🥛 DedCool x Emi Jay Aura Hair + Body Mist in Mochi Milk. The bestselling mist, now scented with peach nectar, fluffy marshmallows and sweet vanilla bean. It smells (and feels) like sleeping on a cloud. Formulated with nourishing ingredients like aloe and glycerin, Aura Mist keeps your hair hydrated and refreshed while maintaining natural or styled hair. Lightly mist throughout the day for a soft, lingering fragrance that feels both nostalgic and elevated. Hydrate, refresh, and indulge your hair in this sweet escape before it’s gone. Available now online.
chalk bottles! we’re just missing hopscotch.
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4mo ago
dedcool
chalk bottles! we’re just missing hopscotch.
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ 

The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. 

What you’ll win: 
✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 
🥤 2 cases of OLIPOP Cream Soda 

How to enter: 
1️⃣ Like this post 
2️⃣ follow @drinkolipop & @dedcool 
3️⃣ Drop a 💙 for a DM for entry! 

No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
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dedcool
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
Something sweet on your daily commute, LA angels 🌴☁️🍡
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1w ago
dedcool
Something sweet on your daily commute, LA angels 🌴☁️🍡
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
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11mo ago
dedcool
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷
Everyone’s favorites.
We teamed up with @dedcool to give one of you the things everyone already loves.

How to enter:
Follow @binkmade + @dedcool
Like this post
Tag the friend who’d steal this from you

One winner receives:
DedCool Mochi Milk full size + travel spray
Bink Day Bottle in Cotton Candy + Mini Bottle in Shell

Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg 
CLOSED
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8mo ago
dedcool
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
surf’s up, scents on with MINERAL MILK
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4mo ago
dedcool
surf’s up, scents on with MINERAL MILK
at home with @dedcool 🏡👃🏼
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7mo ago
dedcool
at home with @dedcool 🏡👃🏼
Never thought this many people liked laundry day. Rinse and repeat coming soon.
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9mo ago
dedcool
Never thought this many people liked laundry day. Rinse and repeat coming soon.
Affogato with shaved chocolate inspired by @dedcool new Mocha Magic Fragrance #DedCoolPartner
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3w ago
dedcool
Affogato with shaved chocolate inspired by @dedcool new Mocha Magic Fragrance #DedCoolPartner
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents.

Day 5: Clean + Natural 🌿
Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention.

You’re winning:
Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner
DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk

To enter:
Follow @caudalieus and @dedcool
Like this post
Tag the clean beauty queen in your life
Bonus entry: Share this post to your story

Winners will be chosen on December 23rd.
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10mo ago
dedcool
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
✨ GIVEAWAY ✨ @dedcool + @dieuxskin bundled a dream routine for one lucky winner. here’s what’s up for grabs:

from DedCool:
🥛 XTRA MILK Room + Linen Spray 
🥛 XTRA MILK Fragrance 
🥛 XTRA MILK Dedtergent 
🥛 XTRA MILK Dryer Sheets 

from Dieux:
🩵Instant Angel Lipid-Rich Firming Moisturizer 
🩵Air Angel Peptide Plumping Gel Cream 
🩵Deliverance 3-in-1 Repair Serum 
🩵Baptism Gel Cleanser in Woodsy Bergamot

how to enter:
🎟️ follow @dedcool + @dieuxskin
🎟️ like this post
🎟️ comment the beauty essential you can’t live without
🎟️ tag a friend for extra entries

ELIGIBILITY: Open to US residents only, must be eighteen (18) or older to enter. Winner will be chosen at random via Instagram and receive a DM from @dedcool. Communication will be via @dedcool Instagram account only. Do not give away any personal information to any other account not involved in this giveaway. CONDITIONS: Prizes are non-transferable. No cash redemption or substitution. By entering, I agree to follow all participating brands on Instagram. Sweepstakes is subject to federal, state, municipal, and local laws and regulations and is void where prohibited.
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3mo ago
dedcool
✨ GIVEAWAY ✨ @dedcool + @dieuxskin bundled a dream routine for one lucky winner. here’s what’s up for grabs: from DedCool: 🥛 XTRA MILK Room + Linen Spray 🥛 XTRA MILK Fragrance 🥛 XTRA MILK Dedtergent 🥛 XTRA MILK Dryer Sheets from Dieux: 🩵Instant Angel Lipid-Rich Firming Moisturizer 
🩵Air Angel Peptide Plumping Gel Cream 
🩵Deliverance 3-in-1 Repair Serum 
🩵Baptism Gel Cleanser in Woodsy Bergamot how to enter: 🎟️ follow @dedcool + @dieuxskin 🎟️ like this post 🎟️ comment the beauty essential you can’t live without 🎟️ tag a friend for extra entries ELIGIBILITY: Open to US residents only, must be eighteen (18) or older to enter. Winner will be chosen at random via Instagram and receive a DM from @dedcool. Communication will be via @dedcool Instagram account only. Do not give away any personal information to any other account not involved in this giveaway. CONDITIONS: Prizes are non-transferable. No cash redemption or substitution. By entering, I agree to follow all participating brands on Instagram. Sweepstakes is subject to federal, state, municipal, and local laws and regulations and is void where prohibited.
In the lab 🔬👩‍🔬 Prepping for Tuesday 10.6 @dedcool
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2w ago
dedcool
In the lab 🔬👩‍🔬 Prepping for Tuesday 10.6 @dedcool
The coast is the palette. MINERAL MILK is the art. @jellyseashells
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7mo ago
dedcool
The coast is the palette. MINERAL MILK is the art. @jellyseashells
had to stop into @sephora to check out @dedcool’s new mocha magic IRL. The easiest yes for the most creamy, dreamy, everyday coffee scent ☕️

#dedcoolpartner #dedcool #dedcoolmochamagic #mochamagic #coffeeperfume
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had to stop into @sephora to check out @dedcool’s new mocha magic IRL. The easiest yes for the most creamy, dreamy, everyday coffee scent ☕️ #dedcoolpartner #dedcool #dedcoolmochamagic #mochamagic #coffeeperfume
CLOSED

Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. 

ENTER TO WIN:
→ Follow @DedCool + @CALPAK
→ Drop your favorite travel spot in the comments
→ Share to stories for extra luck

This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
33.5K
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11mo ago
dedcool
CLOSED Good smells & good giveaways. We’re giving away the full @DedCool x @CALPAK Boarding Bundle to one winner: exclusive orange cosmetics case, travel-sized scents, a mini black Luka Tote and everything you need for your signature smell from takeoff to touchdown. Ready, set, jet. ENTER TO WIN: → Follow @DedCool + @CALPAK → Drop your favorite travel spot in the comments → Share to stories for extra luck This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. Giveaway begins October 29, 2025 and ends November 1, 2025 at 11:59pm PT. Must be 18+ years old and a legal resident of the United States. The winner will be chosen at random and contacted via Instagram direct message by @CALPAK within 48 hours of promotion end. Winner must respond within 72 hours or forfeits prize and an alternate winner will be selected.
the mineral milk moodboard has expanded to nail art
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4mo ago
dedcool
the mineral milk moodboard has expanded to nail art
That Mineral Milk feeling…
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6mo ago
dedcool
That Mineral Milk feeling…
GIVEAWAY CLOSED: More Milk, Please
Hydrating and nourishing for your hair. Smells like you, but better.

We’re giving RŌZ Milk Hair Serum (full size), RŌZ Milk Styling Mousse + DedCool Xtra Milk Milk Fragrance (full size) to three (3) lucky winners.

To enter:
— Follow @rozhair and @dedcool 
— Like this post
— Tag a friend + comment your favorite part of your routine

Giveaway closes at midnight on 08/13 at 11:59pm PST. Winners will be contacted via DM from our account.

Prefer a sure thing? Receive a special Milk GWP on qualifying purchases on dedcool.com and rozhair.com while supplies last!
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dedcool
GIVEAWAY CLOSED: More Milk, Please Hydrating and nourishing for your hair. Smells like you, but better. We’re giving RŌZ Milk Hair Serum (full size), RŌZ Milk Styling Mousse + DedCool Xtra Milk Milk Fragrance (full size) to three (3) lucky winners. To enter: — Follow @rozhair and @dedcool — Like this post — Tag a friend + comment your favorite part of your routine Giveaway closes at midnight on 08/13 at 11:59pm PST. Winners will be contacted via DM from our account. Prefer a sure thing? Receive a special Milk GWP on qualifying purchases on dedcool.com and rozhair.com while supplies last!

DedCool (@dedcool) Instagram Stats & Analytics

DedCool (@dedcool) has 152K Instagram followers with a 2.40% engagement rate over the past 12 months. Across 245 posts, DedCool received 43.5K total likes and 2.41M impressions, averaging 177 likes per post. This page tracks DedCool's performance metrics, top content, and engagement trends — updated daily. To benchmark @dedcool against other accounts, use Socialpruf's Instagram competitor analysis tool.

DedCool (@dedcool) Instagram Analytics FAQ

How many Instagram followers does DedCool have?+
DedCool (@dedcool) has 152K Instagram followers as of October 2026.
What is DedCool's Instagram engagement rate?+
DedCool's Instagram engagement rate is 2.40% over the last 12 months, based on 245 posts.
How many likes does DedCool get on Instagram?+
DedCool received 43.5K total likes across 245 posts in the last 12 months, averaging 177 likes per post.
How many Instagram impressions does DedCool get?+
DedCool's Instagram content generated 2.41M total impressions over the last 12 months.
Can I compare DedCool with other Instagram accounts?+
Yes. Add @dedcool to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.