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followers
126K
impressions
6.03M
likes
21.8K
comments
21.6K
posts
279
engagement
2.83%
emv
$153K
Avg. per post
22.7K

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Top Content

BTS of our new (limited-edition) @erewhon DEDCOOL XTRA MILK SMOOTHIE—made with Earl Grey tea + fluffy coconut cream to evoke the warm, comfy feeling of XTRA MILK. if you try it, DM us your receipt and we’ll give you a free XTRA MILK Travel Spray with orders $100+ for a limited time.
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8mo ago
dedcool
BTS of our new (limited-edition) @erewhon DEDCOOL XTRA MILK SMOOTHIE—made with Earl Grey tea + fluffy coconut cream to evoke the warm, comfy feeling of XTRA MILK. if you try it, DM us your receipt and we’ll give you a free XTRA MILK Travel Spray with orders $100+ for a limited time.
meet MOCHI MILK (MARSHMALLOW + VANILLA BEAN + SWEET RICE MILK) ☁️🥛 a brand new sweet take on the warm notes found in MILK and XTRA MILK. available now at @sephora and dedcool.com
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12mo ago
dedcool
meet MOCHI MILK (MARSHMALLOW + VANILLA BEAN + SWEET RICE MILK) ☁️🥛 a brand new sweet take on the warm notes found in MILK and XTRA MILK. available now at @sephora and dedcool.com
our ultra-concentrated Dedtergent+ targets the sweat that builds up in activewear and leaves you with the invigorating scent of MADONNA LILLY.
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8mo ago
dedcool
our ultra-concentrated Dedtergent+ targets the sweat that builds up in activewear and leaves you with the invigorating scent of MADONNA LILLY.
from spin class to spin cycle, Dedtergent+ lifts odor and sweat from activewear. powered by Madonna Lilly. 🫧🤸‍♀️
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dedcool
from spin class to spin cycle, Dedtergent+ lifts odor and sweat from activewear. powered by Madonna Lilly. 🫧🤸‍♀️
how do New Yorkers describe MOCHI MILK? let’s ask them!
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8mo ago
dedcool
how do New Yorkers describe MOCHI MILK? let’s ask them!
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
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dedcool
**CLOSED** ✨DEDCOOL x OLIPOP GIVEAWAY✨ The mid week pick-me-up you didn’t even know you needed. @drinkolipop and @dedcool are teaming up to give three followers the chance to add some scents and sips to their reset routine. What you’ll win: ✨ DedCool Xtra Milk fragrance (Full Size & Travel Spray) 🥤 2 cases of OLIPOP Cream Soda How to enter: 1️⃣ Like this post 2️⃣ follow @drinkolipop & @dedcool 3️⃣ Drop a 💙 for a DM for entry! No Purch. Necessary. Enter through 2/27 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
showing this video to my therapist when they ask me what i want to do with my life
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9mo ago
dedcool
showing this video to my therapist when they ask me what i want to do with my life
lights, camera, XTRA MILK
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9mo ago
dedcool
lights, camera, XTRA MILK
@lilliankaymusic is serving ethereal + dreamy + fluffy with this MOCHI MILK-inspired makeup look ☁️
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11mo ago
dedcool
@lilliankaymusic is serving ethereal + dreamy + fluffy with this MOCHI MILK-inspired makeup look ☁️
smells? check. lips? check. for a limited time, all orders $100+ on dedcool.com come with a FREE @tower28beauty LipSoftie Tinted Lip Treatment in Red Bean Mochi, while supplies last.
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dedcool
smells? check. lips? check. for a limited time, all orders $100+ on dedcool.com come with a FREE @tower28beauty LipSoftie Tinted Lip Treatment in Red Bean Mochi, while supplies last.
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
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dedcool
No team, no budget, just a notebook and a vision. 💭 @carinachaz on how @dedcool started as a doodle and turned into an identity. #IPSY #HittingPan @bethanyjoyblair
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
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1mo ago
dedcool
BINK x DEDCOOL VALENTINE’S GIVEAWAY 🩷 Everyone’s favorites. We teamed up with @dedcool to give one of you the things everyone already loves. How to enter: Follow @binkmade + @dedcool Like this post Tag the friend who’d steal this from you One winner receives: DedCool Mochi Milk full size + travel spray Bink Day Bottle in Cotton Candy + Mini Bottle in Shell Giveaway runs February 10–14. Winner announced after. Winner: @thatsarealg CLOSED
mother @carinachaz breaks down our best-selling scent, XTRA MILK 🥛
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9mo ago
dedcool
mother @carinachaz breaks down our best-selling scent, XTRA MILK 🥛
From fragrance, to laundry day, to finger tips. Matching your nails to your scent is sweet.
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5mo ago
dedcool
From fragrance, to laundry day, to finger tips. Matching your nails to your scent is sweet.
at home with @dedcool 🏡👃🏼
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2w ago
dedcool
at home with @dedcool 🏡👃🏼
something new is coming. just two days until we reveal a game-changing innovation.
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8mo ago
dedcool
something new is coming. just two days until we reveal a game-changing innovation.
wishing we could share 100k slices of this Dedcool MOCHI MILK inspired cake with all of you 🥹
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7mo ago
dedcool
wishing we could share 100k slices of this Dedcool MOCHI MILK inspired cake with all of you 🥹
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
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dedcool
GIVEAWAY: This holiday season, we’re celebrating where it all began with five days of giveaways inspired by the traditions, ingredients, and savoir-faire that make Caudalie, Caudalie. Our past, your presents. Day 5: Clean + Natural 🌿 Clean, conscious formulas have been at the core of Caudalie since day one. Today, we partnered with @dedcool to celebrate an elevated take on everyday clean essentials made with intention. You’re winning: Caudalie: Vinoclean Instant Foaming Cleanser + Oil Cleanser + Moisturizing Toner DedCool: Laundry Detergent + Dryer Sheets + Linen Spray in Xtra Milk To enter: Follow @caudalieus and @dedcool Like this post Tag the clean beauty queen in your life Bonus entry: Share this post to your story Winners will be chosen on December 23rd.
Never thought this many people liked laundry day. Rinse and repeat coming soon.
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2mo ago
dedcool
Never thought this many people liked laundry day. Rinse and repeat coming soon.
You know what’s more delicious than MOCHI MILK-inspired vanilla bean mochi blondies? 20% the whole site until 5/26!!
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9mo ago
dedcool
You know what’s more delicious than MOCHI MILK-inspired vanilla bean mochi blondies? 20% the whole site until 5/26!!

DedCool (@dedcool) Instagram Stats & Analytics

DedCool (@dedcool) has 126K Instagram followers with a 2.83% engagement rate over the past 12 months. Across 279 posts, DedCool received 21.8K total likes and 5.66M impressions, averaging 82 likes per post. This page tracks DedCool's performance metrics, top content, and engagement trends — updated daily.

DedCool (@dedcool) Instagram Analytics FAQ

How many Instagram followers does DedCool have?+
DedCool (@dedcool) has 126K Instagram followers as of March 2026.
What is DedCool's Instagram engagement rate?+
DedCool's Instagram engagement rate is 2.83% over the last 12 months, based on 279 posts.
How many likes does DedCool get on Instagram?+
DedCool received 21.8K total likes across 279 posts in the last 12 months, averaging 82 likes per post.
How many Instagram impressions does DedCool get?+
DedCool's Instagram content generated 5.66M total impressions over the last 12 months.