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I organized a meetup at 2 am to see who’d actually come…and boy was I surprised πŸ˜‚
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seek.discomfort
I organized a meetup at 2 am to see who’d actually come…and boy was I surprised πŸ˜‚
Lately, we’ve been asking ourselves some different questions… πŸ˜”

Not the big, scary, life-changing ones.

The smaller ones.
The comfortable ones.

Like…
β€œIs this really worth leaving the house for?”
β€œCouldn’t we just do it tomorrow?”
β€œWhat if we stayed exactly where we are?”

After years of pushing, chasing, and saying yes to discomfort…

We thought it might be time for something new.
Introducing: Seek Comfort

A collection inspired by taking it easy, playing it safe, and choosing the path of least resistance ☺️
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seek.discomfort
Lately, we’ve been asking ourselves some different questions… πŸ˜” Not the big, scary, life-changing ones. The smaller ones. The comfortable ones. Like… β€œIs this really worth leaving the house for?” β€œCouldn’t we just do it tomorrow?” β€œWhat if we stayed exactly where we are?” After years of pushing, chasing, and saying yes to discomfort… We thought it might be time for something new. Introducing: Seek Comfort A collection inspired by taking it easy, playing it safe, and choosing the path of least resistance ☺️
We’ve officially selected the 1st winner of the β€œ10 million dreamers” drop for a free trip to Cappadocia with @ammar and 9 other Seekers!!! Every day for the next 9 days we’ll be picking a new dreamer who participates in this collection to join us on this unforgettable trip to Cappadocia!
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seek.discomfort
We’ve officially selected the 1st winner of the β€œ10 million dreamers” drop for a free trip to Cappadocia with @ammar and 9 other Seekers!!! Every day for the next 9 days we’ll be picking a new dreamer who participates in this collection to join us on this unforgettable trip to Cappadocia!
About 1 month ago, we took Waqar, a delivery driver that we’d met in Dubai, to complete the adventure at the top of his bucket list item - See a lion on Safari.

Despite some extreme complications at the airport to get him to Kenya, Staffan got him through and 2 days later, Waqar’s dream of seeing a lion came true.

But since we were in the Maasai Mara, one of the most unique reserves in the world, we knew that we had to take full advantage of being there. So after having dinner with and befriending a local Maasai guide named Patrick one night, the next day he decided to do something that he’d almost never done before with foreigners - invite us to his family home.

So we surprised Waqar with the news that we’d be visiting a real Maasai home and before we knew it, we were deep within the Maasai culture, learning about it by actually being there. And even though our worlds couldn’t have been further apart, they made us feel right at home with their extreme kindness and hospitality.

We made a video documenting this experience on the β€˜Seek Discomfort’ channel, so check it out and let us know what you think!
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seek.discomfort
About 1 month ago, we took Waqar, a delivery driver that we’d met in Dubai, to complete the adventure at the top of his bucket list item - See a lion on Safari. Despite some extreme complications at the airport to get him to Kenya, Staffan got him through and 2 days later, Waqar’s dream of seeing a lion came true. But since we were in the Maasai Mara, one of the most unique reserves in the world, we knew that we had to take full advantage of being there. So after having dinner with and befriending a local Maasai guide named Patrick one night, the next day he decided to do something that he’d almost never done before with foreigners - invite us to his family home. So we surprised Waqar with the news that we’d be visiting a real Maasai home and before we knew it, we were deep within the Maasai culture, learning about it by actually being there. And even though our worlds couldn’t have been further apart, they made us feel right at home with their extreme kindness and hospitality. We made a video documenting this experience on the β€˜Seek Discomfort’ channel, so check it out and let us know what you think!
The 6th winner of the Seek Discomfort trip to Cappadocia has been picked! These are the last days of the contest, so if you haven’t participated in our latest β€˜10 million dreamers’ drop, do it now for a chance to join along for this epic adventure!! 😊
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seek.discomfort
The 6th winner of the Seek Discomfort trip to Cappadocia has been picked! These are the last days of the contest, so if you haven’t participated in our latest β€˜10 million dreamers’ drop, do it now for a chance to join along for this epic adventure!! 😊
A message to thank the 10 million of you dreamers!

10 Million Celebration Drop- live on our website
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seek.discomfort
A message to thank the 10 million of you dreamers! 10 Million Celebration Drop- live on our website
A year ago, Seekers Day took us all the way to SΓ£o TomΓ© πŸ‡ΈπŸ‡Ή

For this trip, we left our phones behind and set out to experience the world with nothing to hide behind.

No maps in our pockets. No constant distractions. No easy escape from awkward moments, uncertainty, or discomfort.

Just us, the people we met, and whatever happened next.

It was uncomfortable at times. That was the point.

Because discomfort has always been at the heart of Yes Theory. Not discomfort for the sake of suffering, but the kind that forces you to be present. The kind that makes you talk to a stranger, trust someone new, get lost, ask for help, and connect with the world in a way you might otherwise miss.

Looking back on this trip feels especially meaningful as we celebrate 10 years of Yes Theory and 10 million subscribers.

What started as a few friends challenging themselves to seek discomfort has become something far bigger than we ever imagined.

To everyone who has watched, shared, joined an adventure, taken a leap, started a conversation, or chosen discomfort in your own life because of this community, thank you.

10 years.
10 million Seekers.
Countless moments we never could have planned.

Thank You πŸ’™
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seek.discomfort
A year ago, Seekers Day took us all the way to SΓ£o TomΓ© πŸ‡ΈπŸ‡Ή For this trip, we left our phones behind and set out to experience the world with nothing to hide behind. No maps in our pockets. No constant distractions. No easy escape from awkward moments, uncertainty, or discomfort. Just us, the people we met, and whatever happened next. It was uncomfortable at times. That was the point. Because discomfort has always been at the heart of Yes Theory. Not discomfort for the sake of suffering, but the kind that forces you to be present. The kind that makes you talk to a stranger, trust someone new, get lost, ask for help, and connect with the world in a way you might otherwise miss. Looking back on this trip feels especially meaningful as we celebrate 10 years of Yes Theory and 10 million subscribers. What started as a few friends challenging themselves to seek discomfort has become something far bigger than we ever imagined. To everyone who has watched, shared, joined an adventure, taken a leap, started a conversation, or chosen discomfort in your own life because of this community, thank you. 10 years. 10 million Seekers. Countless moments we never could have planned. Thank You πŸ’™
10 million dreamers.
10 years.
10 of you will join us in Cappadocia.
And for this launch, 10% off everything.
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seek.discomfort
10 million dreamers. 10 years. 10 of you will join us in Cappadocia. And for this launch, 10% off everything.
We made a map of all the strangers saying yes around the world. 

Find your people. Find an event. Or just make one and see who shows up!

Go put yourself on the map β†’ yes-community.com
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seek.discomfort
We made a map of all the strangers saying yes around the world. Find your people. Find an event. Or just make one and see who shows up! Go put yourself on the map β†’ yes-community.com
What’s stopping you? 

β€œDon’t let the fear of other people judging you, cause they’re not, stop you.”
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seek.discomfort
What’s stopping you? β€œDon’t let the fear of other people judging you, cause they’re not, stop you.”
I organized a meetup in Paris at 2 am and this is what we did 😊 Comment below if you have any other fun ideas for us to do like this!
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seek.discomfort
I organized a meetup in Paris at 2 am and this is what we did 😊 Comment below if you have any other fun ideas for us to do like this!
β€œThe truth is comfort is easy… but nothing beautiful ever grows there.”

Introducing the 2025 Seek Discomfort Videography Contest 1st place winner… Joshua Pacheco!

Based in Calgary, Alberta, Joshua’s journey behind the lens began early, inspired by years of watching Yes Theory and dreaming of a life fueled by creativity and courage. After rediscovering his passion for storytelling, he spent the past two years chasing discomfort across Central and South Americaβ€”summiting mountains and volcanoes he never imagined he’d witness firsthand.

Earlier this year, Joshua left his full-time sales job to pursue photography and filmmaking with everything he has. Since then, his adventures have only grown, carried forward by new friendships, bold leaps, and a blue Seek Discomfort hoodie he swears gives him superpowers. Passionate, hungry, and determined, Joshua is on a mission to capture the magic that happens when you follow what lights you up.

Josh’s video fully embodies what Seek Discomfort is all about: doing the hard things, shedding everything you thought you knew, and becoming who you are meant to be. Congratulations, Joshua! We can’t wait to make magic with you next year.

Follow Joshua’s journey: @joshh.pacheco
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seek.discomfort
β€œThe truth is comfort is easy… but nothing beautiful ever grows there.” Introducing the 2025 Seek Discomfort Videography Contest 1st place winner… Joshua Pacheco! Based in Calgary, Alberta, Joshua’s journey behind the lens began early, inspired by years of watching Yes Theory and dreaming of a life fueled by creativity and courage. After rediscovering his passion for storytelling, he spent the past two years chasing discomfort across Central and South Americaβ€”summiting mountains and volcanoes he never imagined he’d witness firsthand. Earlier this year, Joshua left his full-time sales job to pursue photography and filmmaking with everything he has. Since then, his adventures have only grown, carried forward by new friendships, bold leaps, and a blue Seek Discomfort hoodie he swears gives him superpowers. Passionate, hungry, and determined, Joshua is on a mission to capture the magic that happens when you follow what lights you up. Josh’s video fully embodies what Seek Discomfort is all about: doing the hard things, shedding everything you thought you knew, and becoming who you are meant to be. Congratulations, Joshua! We can’t wait to make magic with you next year. Follow Joshua’s journey: @joshh.pacheco
Seek Discomfort 2025 Video Contest
β€œFilm The Adventure”
@epidemicsound @yestheory 

Go to the link in bio for all the details.
Deadline: December 3, 2025
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Seek Discomfort 2025 Video Contest β€œFilm The Adventure” @epidemicsound @yestheory Go to the link in bio for all the details. Deadline: December 3, 2025
What would you try if you weren’t afraid?

They said bungee jumping…

Now it’s on you.

2K likes = we gift them the jump.

March 22.
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seek.discomfort
What would you try if you weren’t afraid? They said bungee jumping… Now it’s on you. 2K likes = we gift them the jump. March 22.
I organized a 2:30 am meetup to test whether people in the comments would actually come…and man was I surprised again πŸ˜‚
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seek.discomfort
I organized a 2:30 am meetup to test whether people in the comments would actually come…and man was I surprised again πŸ˜‚
Would you dare to sit in a random blue van in Madagascar? πŸ‡²πŸ‡¬

#ad
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seek.discomfort
Would you dare to sit in a random blue van in Madagascar? πŸ‡²πŸ‡¬ #ad
Behind the Scenes of Don’t Be a Stranger shoot. Which one is your favorite goofshot?

Don’t Be A Stranger. Out now.
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seek.discomfort
Behind the Scenes of Don’t Be a Stranger shoot. Which one is your favorite goofshot? Don’t Be A Stranger. Out now.
The 2nd winner of the Cappadocia trip has been picked! Everyday for 8 more days, we’re picking a new Seeker who’s participated in the new 10 million dreamers drop to join @ammar on an unforgettable trip to Cappadocia! That means 8 more spots to fill, so get in before it’s too late 😊
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seek.discomfort
The 2nd winner of the Cappadocia trip has been picked! Everyday for 8 more days, we’re picking a new Seeker who’s participated in the new 10 million dreamers drop to join @ammar on an unforgettable trip to Cappadocia! That means 8 more spots to fill, so get in before it’s too late 😊
You heard Tommy….Our Seasonal Sale is live, and this is something we rarely do.

Deep discounts on some of our most iconic pieces:

SD Worldwide LS
Seeker College Tee
Peace Seeker Hoodie
Signature Essential Hoodie
SD Global Tee
Discomfort Club Tee
…and more.

These styles will not be restocked.
Once they’re gone, they’re gone.

This sale is about clearing space for what’s next, and giving you one last chance to grab pieces from past chapters of Seek Discomfort.

Shop it while it lasts.
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seek.discomfort
You heard Tommy….Our Seasonal Sale is live, and this is something we rarely do. Deep discounts on some of our most iconic pieces: SD Worldwide LS Seeker College Tee Peace Seeker Hoodie Signature Essential Hoodie SD Global Tee Discomfort Club Tee …and more. These styles will not be restocked. Once they’re gone, they’re gone. This sale is about clearing space for what’s next, and giving you one last chance to grab pieces from past chapters of Seek Discomfort. Shop it while it lasts.
Let’s see if we can break Parisians out of their shell πŸ€” in a city that’s not exactly known for being open to strangers, we challenged ourselves to complete as many Spark Adventure challenges as possible.

But the evening took another turn mid-challenge… stay tuned for part 2 πŸ‘€

By the way, who do you think completed the most challenges so far? And most importantly… what is Moon made of? 🌝 

#sparkbyseekdiscomfort

πŸŽ₯: @qwaqy.tf
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seek.discomfort
Let’s see if we can break Parisians out of their shell πŸ€” in a city that’s not exactly known for being open to strangers, we challenged ourselves to complete as many Spark Adventure challenges as possible. But the evening took another turn mid-challenge… stay tuned for part 2 πŸ‘€ By the way, who do you think completed the most challenges so far? And most importantly… what is Moon made of? 🌝 #sparkbyseekdiscomfort πŸŽ₯: @qwaqy.tf

π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ (@seek.discomfort) Instagram Stats & Analytics

π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ (@seek.discomfort) has 339K Instagram followers with a 3.57% engagement rate over the past 12 months. Across 149 posts, π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ received 203K total likes and 4.14M impressions, averaging 1.36K likes per post. This page tracks π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­'s performance metrics, top content, and engagement trends β€” updated daily.

π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ (@seek.discomfort) Instagram Analytics FAQ

How many Instagram followers does π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ have?+
π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ (@seek.discomfort) has 339K Instagram followers as of September 2026.
What is π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­'s Instagram engagement rate?+
π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­'s Instagram engagement rate is 3.57% over the last 12 months, based on 149 posts.
How many likes does π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ get on Instagram?+
π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ received 203K total likes across 149 posts in the last 12 months, averaging 1.36K likes per post.
How many Instagram impressions does π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­ get?+
π’πžπžπ€ πƒπ’π¬πœπ¨π¦πŸπ¨π«π­'s Instagram content generated 4.14M total impressions over the last 12 months.