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followers
237K
impressions
2.38M
likes
52.5K
comments
6.01K
posts
82
engagement
2.34%
emv
$68.3K
Average per post
29.1K

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La Jolla just got hotter 🔥 TRUFF Hot Sauce Schmear available exclusively on Grand Opening Day — Friday, Nov. 21 at 8:00 AM. Arrive early! ⏰ Location: 637 Pearl Street, La Jolla, CA 92037 (While supplies last.)
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5mo ago
sauce
La Jolla just got hotter 🔥 TRUFF Hot Sauce Schmear available exclusively on Grand Opening Day — Friday, Nov. 21 at 8:00 AM. Arrive early! ⏰ Location: 637 Pearl Street, La Jolla, CA 92037 (While supplies last.)
Craving something indulgent? Firehook’s limited-edition TRUFF Parmesan Truffle cracker is here, and it’s everything you love about truffle and parm in one satisfying bite. Available now at select retailers. Find a store near you at firehook.com @firehook @sauce #FirehookPartner
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11mo ago
sauce
Craving something indulgent? Firehook’s limited-edition TRUFF Parmesan Truffle cracker is here, and it’s everything you love about truffle and parm in one satisfying bite. Available now at select retailers. Find a store near you at firehook.com @firehook @sauce #FirehookPartner
True love does exist 🌶️ #meme #spicy #coldplay #ceo
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True love does exist 🌶️ #meme #spicy #coldplay #ceo
almost fumbled but saved by the sauce 🏈🧑‍🍳 #TRUFFpartner
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almost fumbled but saved by the sauce 🏈🧑‍🍳 #TRUFFpartner
Today, I made egg sushi using TRUFF @sauce and @peteandgerrys eggs. It was delectable. #cinematic #egg #ElevatedEggsChallenge
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8mo ago
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Today, I made egg sushi using TRUFF @sauce and @peteandgerrys eggs. It was delectable. #cinematic #egg #ElevatedEggsChallenge
World, meet the TRUFF Aioli & Dipping Sauce Collection. A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze. Expertly crafted. Exceptionally flavorful. Creamy, indulgent, and iconically TRUFF. Launching nationwide in: • Classic Truffle — rich, savory, and decadent, - classic TRUFF • Smoky Jalapeño — bold heat with a smoky finish • Garlic Parm Caesar — creamy, garlicky, deeply umami Dip. Drizzle. Elevate. Repeat.
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2mo ago
sauce
World, meet the TRUFF Aioli & Dipping Sauce Collection. A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze. Expertly crafted. Exceptionally flavorful. Creamy, indulgent, and iconically TRUFF. Launching nationwide in: • Classic Truffle — rich, savory, and decadent, - classic TRUFF • Smoky Jalapeño — bold heat with a smoky finish • Garlic Parm Caesar — creamy, garlicky, deeply umami Dip. Drizzle. Elevate. Repeat.
jalapeño lime tequila truff wings crisp-skin • citrus-fire • boozy kick took wings to the next level with a sauce that blends the bold citrus heat of @sauce jalapeño lime and a splash of my pops’ @goonwiththespoon @e.cuarentatequila tequila — crisp-skin, bright lime, and just the right boozy kick. ⸻ ingredients wings • 2 lbs chicken wings • 2 tbsp @biguncbbqrubs pollo diablo • oil for binder • avocado oil for frying jalapeño lime tequila glaze • ½ cup truff @sauce jalapeño lime hot sauce • 2 tbsp hot honey • juice + zest of 2 lime • 2 cloves garlic, minced • 2 tbsp @e.cuarentatequila tequila (blanco) • 1 tbsp butter (for gloss) • pinch truff sea salt ⸻ instructions • pat wings very dry, season • heat oil to 350°f, fry wings 10–12 min until golden and crisp, drain on rack • in a small pan, simmer tequila for 30–60 sec to burn off harsh alcohol • add truff jalapeño lime, hot honey, lime juice + zest, garlic → simmer 3–4 min until glossy • whisk in butter + pinch truff salt off heat • toss wings in warm sauce until coated • finish with extra lime zest and chopped cilantro (optional) apron: @hedleyandbennett black gloves: @venomsteel cast iron: @stargazercastiron saucepan: @cuisinart #jalapenolime #wingrecipe #cheflife #foodcontent #foodtok #foodcreator #foodvideo #viraltiktokrecipes #foodiecommunity #recipecontent #wingnight #friedchickenlover #kitchencontent #flavorobsessed #instafoodies
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jalapeño lime tequila truff wings crisp-skin • citrus-fire • boozy kick took wings to the next level with a sauce that blends the bold citrus heat of @sauce jalapeño lime and a splash of my pops’ @goonwiththespoon @e.cuarentatequila tequila — crisp-skin, bright lime, and just the right boozy kick. ⸻ ingredients wings • 2 lbs chicken wings • 2 tbsp @biguncbbqrubs pollo diablo • oil for binder • avocado oil for frying jalapeño lime tequila glaze • ½ cup truff @sauce jalapeño lime hot sauce • 2 tbsp hot honey • juice + zest of 2 lime • 2 cloves garlic, minced • 2 tbsp @e.cuarentatequila tequila (blanco) • 1 tbsp butter (for gloss) • pinch truff sea salt ⸻ instructions • pat wings very dry, season • heat oil to 350°f, fry wings 10–12 min until golden and crisp, drain on rack • in a small pan, simmer tequila for 30–60 sec to burn off harsh alcohol • add truff jalapeño lime, hot honey, lime juice + zest, garlic → simmer 3–4 min until glossy • whisk in butter + pinch truff salt off heat • toss wings in warm sauce until coated • finish with extra lime zest and chopped cilantro (optional) apron: @hedleyandbennett black gloves: @venomsteel cast iron: @stargazercastiron saucepan: @cuisinart #jalapenolime #wingrecipe #cheflife #foodcontent #foodtok #foodcreator #foodvideo #viraltiktokrecipes #foodiecommunity #recipecontent #wingnight #friedchickenlover #kitchencontent #flavorobsessed #instafoodies
Your Starbucks lineup, reimagined with a signature TRUFF twist. 🌶️ Two founders. One spread. Their draft picks. Comment your top pick below. 👇
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8mo ago
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Your Starbucks lineup, reimagined with a signature TRUFF twist. 🌶️ Two founders. One spread. Their draft picks. Comment your top pick below. 👇
After 8+ years of our original design, today we unveil a new look for TRUFF — a more expressive front panel that puts our flavor story front and center. Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate. Our all-black, iconic truffle-shaped caps signify the inclusion of rare black truffle, while our white truffle caps signify the inclusion of the ultra luxe white truffle.  Same obsession, sharper expression. TRUFF is the ultimate culinary flex that makes every meal craveable. Rolling out nationwide over the coming months.
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After 8+ years of our original design, today we unveil a new look for TRUFF — a more expressive front panel that puts our flavor story front and center. Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate. Our all-black, iconic truffle-shaped caps signify the inclusion of rare black truffle, while our white truffle caps signify the inclusion of the ultra luxe white truffle.  Same obsession, sharper expression. TRUFF is the ultimate culinary flex that makes every meal craveable. Rolling out nationwide over the coming months.
My favorite burger and my favorite sauce. But also with egg. @sauce
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3mo ago
sauce
My favorite burger and my favorite sauce. But also with egg. @sauce
IT’S OFFICIAL!! TRUFF is back at @starbucks ☕️🍳🔥💚. Ask for our sauce packets with your favorite Starbucks hot food items. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.
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9mo ago
sauce
IT’S OFFICIAL!! TRUFF is back at @starbucks ☕️🍳🔥💚. Ask for our sauce packets with your favorite Starbucks hot food items. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.
@jamespeoples8 @lukemonty_ bring the heat. @Starbucks + TRUFF @sauce bring the flavor. Try TRUFF with your Starbucks breakfast now, for a limited time. TRUFF® is available at participating Starbucks stores in the U.S. for a limited time only and while supplies last. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. #ad
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@jamespeoples8 @lukemonty_ bring the heat. @Starbucks + TRUFF @sauce bring the flavor. Try TRUFF with your Starbucks breakfast now, for a limited time. TRUFF® is available at participating Starbucks stores in the U.S. for a limited time only and while supplies last. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. #ad
Making spicy buffalo calamari for my marine biologist girlfriend using @sauce while learning facts about squid. Recipe: - cut squid into rings and separate tentacles - season with olive oil and salt and mix with thinly sliced garlic - coat with seasoned flour and fry until golden - toss with @sauce OG black truffle hot sauce and garnish with sesame seeds and scallion #funny #science #calamari #creator
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Making spicy buffalo calamari for my marine biologist girlfriend using @sauce while learning facts about squid. Recipe: - cut squid into rings and separate tentacles - season with olive oil and salt and mix with thinly sliced garlic - coat with seasoned flour and fry until golden - toss with @sauce OG black truffle hot sauce and garnish with sesame seeds and scallion #funny #science #calamari #creator
Dip, Drizzle, Spread, Marinade. The TRUFF Aioli collection is now available on TRUFF.com !!!
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Dip, Drizzle, Spread, Marinade. The TRUFF Aioli collection is now available on TRUFF.com !!!
Introducing TRUFF – Mild Sauce Bold flavor. A whisper of heat. Thoughtfully crafted with Anaheim peppers, bright notes of vinegar, layered garlic, aromatic spices, and finished with a subtle touch of our signature black truffle. Tangy. Balanced. Umami. Mild on heat. Wild on flavor. Elevate instantly: Avocado toast to steak night. Tacos. eggs, fries, pizza and more. Now available nationwide @wholefoods !
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Introducing TRUFF – Mild Sauce Bold flavor. A whisper of heat. Thoughtfully crafted with Anaheim peppers, bright notes of vinegar, layered garlic, aromatic spices, and finished with a subtle touch of our signature black truffle. Tangy. Balanced. Umami. Mild on heat. Wild on flavor. Elevate instantly: Avocado toast to steak night. Tacos. eggs, fries, pizza and more. Now available nationwide @wholefoods !
Mmmm…let’s spice things down a bit
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3mo ago
sauce
Mmmm…let’s spice things down a bit
Ronnie’s Pronto for TRUFF To celebrate the opening of our first Ronnie’s Pronto location, we introduce our partnership with TRUFF, comprised of three co-branded sauces: White Truffle Hot Sauce, Mild Hot Sauce, and TRUFF’s all-new Lemon Pepper Aioli. The Lemon Pepper Aioli will be exclusively launched at Ronnie’s Pronto, which includes a signature sandwich by world-renowned chef, Christian Petroni. The TRUFF Sandwich is chicken breast, fresh herbs, and swiss cheese, complete with TRUFF Lemon Pepper Aioli on a toasted hero. The co-branded sauces will be available for purchase this Friday 5/8 at Ronnie’s Pronto in West Hollywood and at 11AM EST on Kith.com
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Ronnie’s Pronto for TRUFF To celebrate the opening of our first Ronnie’s Pronto location, we introduce our partnership with TRUFF, comprised of three co-branded sauces: White Truffle Hot Sauce, Mild Hot Sauce, and TRUFF’s all-new Lemon Pepper Aioli. The Lemon Pepper Aioli will be exclusively launched at Ronnie’s Pronto, which includes a signature sandwich by world-renowned chef, Christian Petroni. The TRUFF Sandwich is chicken breast, fresh herbs, and swiss cheese, complete with TRUFF Lemon Pepper Aioli on a toasted hero. The co-branded sauces will be available for purchase this Friday 5/8 at Ronnie’s Pronto in West Hollywood and at 11AM EST on Kith.com
Lil something to take the edge off.
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11mo ago
sauce
Lil something to take the edge off.
Did a little Starbucks run… and maybe went overboard Brought the whole spread home with TRUFF’s OG & Jalapeno Lime Hot Sauce packets. Sat at my dining table and tried them on everything… and wow. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.
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8mo ago
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Did a little Starbucks run… and maybe went overboard Brought the whole spread home with TRUFF’s OG & Jalapeno Lime Hot Sauce packets. Sat at my dining table and tried them on everything… and wow. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.
Spicy Jennifer Aniston Salad 🔥 I took the viral chickpea salad everyone loves and gave it a bold upgrade with TRUFF Original Hot Sauce. Couscous, crisp cucumbers, juicy tomatoes, feta, and that rich heat layered at the base so every shake hits just right. Balanced, crunchy, and actually satisfying. Would you try it spicy? 👀 #TRUFF #HotSauce #SnackCup #FlavorUpgrade #MiniMeals
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Spicy Jennifer Aniston Salad 🔥 I took the viral chickpea salad everyone loves and gave it a bold upgrade with TRUFF Original Hot Sauce. Couscous, crisp cucumbers, juicy tomatoes, feta, and that rich heat layered at the base so every shake hits just right. Balanced, crunchy, and actually satisfying. Would you try it spicy? 👀 #TRUFF #HotSauce #SnackCup #FlavorUpgrade #MiniMeals

T R U F F (@sauce) Instagram Stats & Analytics

T R U F F (@sauce) has 237K Instagram followers with a 2.34% engagement rate over the past 12 months. Across 82.0 posts, T R U F F received 52.5K total likes and 2.04M impressions, averaging 640 likes per post. This page tracks T R U F F's performance metrics, top content, and engagement trends — updated daily.

T R U F F (@sauce) Instagram Analytics FAQ

How many Instagram followers does T R U F F have?+
T R U F F (@sauce) has 237K Instagram followers as of May 2026.
What is T R U F F's Instagram engagement rate?+
T R U F F's Instagram engagement rate is 2.34% over the last 12 months, based on 82.0 posts.
How many likes does T R U F F get on Instagram?+
T R U F F received 52.5K total likes across 82.0 posts in the last 12 months, averaging 640 likes per post.
How many Instagram impressions does T R U F F get?+
T R U F F's Instagram content generated 2.04M total impressions over the last 12 months.