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8.93K
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#ad #TRUFFpartner Crispy, messy, rich, and somehow still perfectly balanced. Decadent shrimp egg fu young. Crisp lettuce. Juicy summer tomato. TRUFF Lemon Pepper Aioli @sauce with that acidic, peppery punch. Absolute chaos in the best way. 🍋🔥 Fun fact: The original St. Paul sandwich was created by Chinese-American cooks in St. Louis over 80 years ago — and almost nobody outside the Midwest knows about it. 👀 @sauce TRUFF Aioli & Dipping Sauce now Available @wholefoods
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1mo ago
sauce
#ad #TRUFFpartner Crispy, messy, rich, and somehow still perfectly balanced. Decadent shrimp egg fu young. Crisp lettuce. Juicy summer tomato. TRUFF Lemon Pepper Aioli @sauce with that acidic, peppery punch. Absolute chaos in the best way. 🍋🔥 Fun fact: The original St. Paul sandwich was created by Chinese-American cooks in St. Louis over 80 years ago — and almost nobody outside the Midwest knows about it. 👀 @sauce TRUFF Aioli & Dipping Sauce now Available @wholefoods
Crispy chicken sandwich with one special ingredient! 🎬 Watch to the end to find out which one got the callback 👀@sauce @wholefoods #Ad #TRUFFPartner #wholefoods #dinneridea Ingredients For the chicken: • 8 boneless skinless chicken thighs • 1 cup TRUFF Smoky Jalapeño Aioli (reserve 1/3 cup for the buns) • 1/2 cup buttermilk For the dredge: • 1 1/2 cups all-purpose flour • 1/4 cup cornstarch • 1 tbsp paprika • 1 tsp garlic powder • 1 tsp onion powder • 1 tsp baking powder • 1 1/2 tsp kosher salt • 1 tsp black pepper To fry and build: • 4 cups neutral oil • 4 brioche buns • 2 tbsp softened butter • 4 leaves green or butter lettuce • 1/2 cup dill pickle chips • 1/2 red onion, thinly sliced Method Marinate. Whisk together the aioli (remember, hold back that 1/3 cup) and buttermilk. Add the thighs, turn them so every piece is coated, cover, Mix the dredge. Whisk all the dry ingredients together in a wide shallow dish.  Dredge. Pull each thigh straight out of the marinade and let only the excess drip off. Press it firmly into the flour. Let the dredged chicken sit while the oil comes up. Heat the oil. Pour it into a heavy pot about 1 1/2 inches deep and bring it to 350°F.  Fry. Work in batches and don’t crowd the pot. Six to seven minutes, flip halfway, pull it at 165°F internal. Drain on a wire rack,  Toast the buns. Butter the cut sides and toast them in a dry skillet until golden, a minute or two. Build it. Spread reserved aioli generously on both bun halves. Lettuce on the bottom, then the chicken, then pickles and red onion. Top bun on, press it gently, and eat it right away.
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Crispy chicken sandwich with one special ingredient! 🎬 Watch to the end to find out which one got the callback 👀@sauce @wholefoods #Ad #TRUFFPartner #wholefoods #dinneridea Ingredients For the chicken: • 8 boneless skinless chicken thighs • 1 cup TRUFF Smoky Jalapeño Aioli (reserve 1/3 cup for the buns) • 1/2 cup buttermilk For the dredge: • 1 1/2 cups all-purpose flour • 1/4 cup cornstarch • 1 tbsp paprika • 1 tsp garlic powder • 1 tsp onion powder • 1 tsp baking powder • 1 1/2 tsp kosher salt • 1 tsp black pepper To fry and build: • 4 cups neutral oil • 4 brioche buns • 2 tbsp softened butter • 4 leaves green or butter lettuce • 1/2 cup dill pickle chips • 1/2 red onion, thinly sliced Method Marinate. Whisk together the aioli (remember, hold back that 1/3 cup) and buttermilk. Add the thighs, turn them so every piece is coated, cover, Mix the dredge. Whisk all the dry ingredients together in a wide shallow dish.  Dredge. Pull each thigh straight out of the marinade and let only the excess drip off. Press it firmly into the flour. Let the dredged chicken sit while the oil comes up. Heat the oil. Pour it into a heavy pot about 1 1/2 inches deep and bring it to 350°F.  Fry. Work in batches and don’t crowd the pot. Six to seven minutes, flip halfway, pull it at 165°F internal. Drain on a wire rack,  Toast the buns. Butter the cut sides and toast them in a dry skillet until golden, a minute or two. Build it. Spread reserved aioli generously on both bun halves. Lettuce on the bottom, then the chicken, then pickles and red onion. Top bun on, press it gently, and eat it right away.
I have to admit… I’ve rediscovered a love for deep fried crispy food — especially when it’s dipped in unexpected flavors like these TRUFF Aioli & Dipping Sauces. 🍟🍗✨ #TRUFFPartner I don’t know when we all stopped deep frying things at home, but I’m determined to bring it back. There’s just something about crispy chicken tenders and golden potatoes fresh from the oil that instantly makes dinner feel cozy, comforting, and honestly a little nostalgic. But the real reason this dinner feels so special is the sauces. The Garlic Parm Caesar on crispy chicken is honestly addictive. Creamy, savory, garlicky… exactly what crispy tenders deserve. I coated my potatoes with the Classic Truffle for that rich, decadent flavor that makes simple potatoes taste restaurant-level. Then the Smoky Jalapeño adds the perfect smoky heat that makes everything a little more exciting And I love that each one has its own personality depending on what you’re making: 🤍 Garlic Parm Caesar — creamy, garlicky, umami-packed 🖤 Classic Truffle — savory, decadent, umami 🌶️ Smoky Jalapeño — smoky, spicy, umami 🍋 Lemon Pepper — bright, citrus, umami They’re made with premium ingredients and infused with black winter truffle, but still feel approachable enough for everyday dinners. I’ve been using them on everything lately — sandwiches, fries, roasted veggies, grilled chicken, tacos… literally whatever needs a little extra flavor. Honestly, they’re kind of the secret weapon for making comfort food feel elevated without making dinner more complicated. You know if you comment below, I’ll send you the recipe for everything on this plate 👀 And if you want to try them yourself, you can find the full TRUFF Aioli & Dipping Sauce collection now at Whole Foods 🛒 @sauce @wholefoods
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I have to admit… I’ve rediscovered a love for deep fried crispy food — especially when it’s dipped in unexpected flavors like these TRUFF Aioli & Dipping Sauces. 🍟🍗✨ #TRUFFPartner I don’t know when we all stopped deep frying things at home, but I’m determined to bring it back. There’s just something about crispy chicken tenders and golden potatoes fresh from the oil that instantly makes dinner feel cozy, comforting, and honestly a little nostalgic. But the real reason this dinner feels so special is the sauces. The Garlic Parm Caesar on crispy chicken is honestly addictive. Creamy, savory, garlicky… exactly what crispy tenders deserve. I coated my potatoes with the Classic Truffle for that rich, decadent flavor that makes simple potatoes taste restaurant-level. Then the Smoky Jalapeño adds the perfect smoky heat that makes everything a little more exciting And I love that each one has its own personality depending on what you’re making: 🤍 Garlic Parm Caesar — creamy, garlicky, umami-packed 🖤 Classic Truffle — savory, decadent, umami 🌶️ Smoky Jalapeño — smoky, spicy, umami 🍋 Lemon Pepper — bright, citrus, umami They’re made with premium ingredients and infused with black winter truffle, but still feel approachable enough for everyday dinners. I’ve been using them on everything lately — sandwiches, fries, roasted veggies, grilled chicken, tacos… literally whatever needs a little extra flavor. Honestly, they’re kind of the secret weapon for making comfort food feel elevated without making dinner more complicated. You know if you comment below, I’ll send you the recipe for everything on this plate 👀 And if you want to try them yourself, you can find the full TRUFF Aioli & Dipping Sauce collection now at Whole Foods 🛒 @sauce @wholefoods
The New TRUFF Classic Truffle Aioli @sauce just took the smashburgers my husband and I love to the next level. You can find all 4 of their new flavors at @wholefoods - Classic Truffle, Garlic Parm Caesar, Lemon Pepper & Smoky Jalapeño - I fear I won’t be able to have these smashburgers any other way… 🍔 Recipe: 1 pack lean ground beef Flour or corn tortillas American cheese (or cheese of choice) 1 sweet onion to sauté @sauce Truffle Aioli Lettuce to top Salt & pepper to add to beef before cooking once pressed into tortillas Sear the beef side first for about 3-5 min, flip and crisp on the tortilla side for about 3 min (ensure the beef is cooked through) Add cheese to beef once tortilla side is crisping in pan Garnish with your toppings & enjoy! #TRUFFpartner #ad
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The New TRUFF Classic Truffle Aioli @sauce just took the smashburgers my husband and I love to the next level. You can find all 4 of their new flavors at @wholefoods - Classic Truffle, Garlic Parm Caesar, Lemon Pepper & Smoky Jalapeño - I fear I won’t be able to have these smashburgers any other way… 🍔 Recipe: 1 pack lean ground beef Flour or corn tortillas American cheese (or cheese of choice) 1 sweet onion to sauté @sauce Truffle Aioli Lettuce to top Salt & pepper to add to beef before cooking once pressed into tortillas Sear the beef side first for about 3-5 min, flip and crisp on the tortilla side for about 3 min (ensure the beef is cooked through) Add cheese to beef once tortilla side is crisping in pan Garnish with your toppings & enjoy! #TRUFFpartner #ad
TRUFF x @popupbagels Schmear is now available at all PopUp Bagels locations through June 17 while supplies last. 🥯🌶️ Get it while it's hot.
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TRUFF x @popupbagels Schmear is now available at all PopUp Bagels locations through June 17 while supplies last. 🥯🌶️ Get it while it's hot.
Truff Aioli & Dipping Sauces are IN this summer 🙂‍↕️🥪👙 comment RECIPE below and I’ll send you the deets on these Lemony, Chicken Cutlet Sandwiches! Shop TRUFF Aioli & Dipping Sauce now at @wholefoods ! @sauce #ad #TRUFFPartner #aioli #sandwichrecipe #summerrecipe
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Truff Aioli & Dipping Sauces are IN this summer 🙂‍↕️🥪👙 comment RECIPE below and I’ll send you the deets on these Lemony, Chicken Cutlet Sandwiches! Shop TRUFF Aioli & Dipping Sauce now at @wholefoods ! @sauce #ad #TRUFFPartner #aioli #sandwichrecipe #summerrecipe
La Jolla just got hotter 🔥 TRUFF Hot Sauce Schmear available exclusively on Grand Opening Day — Friday, Nov. 21 at 8:00 AM. Arrive early! ⏰ Location: 637 Pearl Street, La Jolla, CA 92037 (While supplies last.)
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La Jolla just got hotter 🔥 TRUFF Hot Sauce Schmear available exclusively on Grand Opening Day — Friday, Nov. 21 at 8:00 AM. Arrive early! ⏰ Location: 637 Pearl Street, La Jolla, CA 92037 (While supplies last.)
Looking for some hot stuff? TRUFF HOT @SAUCE SCHMEAR drops this Thursday, 6/4 at all PopUp Bagels locations… preorder now on PopUpBagels.com🔥 📹 @jackskelley
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Looking for some hot stuff? TRUFF HOT @SAUCE SCHMEAR drops this Thursday, 6/4 at all PopUp Bagels locations… preorder now on PopUpBagels.com🔥 📹 @jackskelley
True love does exist 🌶️ #meme #spicy #coldplay #ceo
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True love does exist 🌶️ #meme #spicy #coldplay #ceo
almost fumbled but saved by the sauce 🏈🧑‍🍳 #TRUFFpartner
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almost fumbled but saved by the sauce 🏈🧑‍🍳 #TRUFFpartner
POV: You pull up with these Hot Butter Shrimp Rolls and now you’re permanently in charge of every summer cookout 🦐🔥 #TRUFFPartner #ad Buttery chopped shrimp tossed in a spicy lemon-herb sauce, piled onto toasted brioche buns, topped with crunchy dill pickle chips, and finished with that hot sticky butter glaze. Grab TRUFF Original Hot Sauce @sauce at @krogerco and thank me later! Save this for your next summer dinner and send it to someone who needs this on their plate immediately!🫠 Hot Butter Shrimp Rolls 🦐🔥 Makes 4-6 portions What you’ll need: 2 lbs wild caught shrimp, peeled & deveined 2 tbsp unsalted butter 4 cloves garlic, minced 1 tbsp seafood seasoning 1-2 tbsp TRUFF Original Hot Sauce 2 celery stalks, finely diced 2 tbsp each of chopped parsley, chives, and dill 1/3 cup mayonnaise Zest of 1 lemon Kosher salt + black pepper to taste 6 split top brioche buns Butter lettuce Dill pickle potato chips 🔥TRUFF Hot Butter Glaze 🤤(Comment “yum” and I’ll dm you that recipe) Season shrimp with seafood seasoning. Heat butter in a large skillet over medium-high heat, then sauté the shrimp with garlic until just cooked through. Remove shrimp from the pan and let cool slightly before roughly chopping. In a bowl, mix chopped shrimp with celery, parsley, chives, dill, mayo, TRUFF Original Hot Sauce, lemon zest, salt, and pepper. Toast the brioche buns, layer with butter lettuce, pile on the shrimp salad, top with crushed dill pickle chips, and finish with that hot butter glaze over the top. Enjoy!
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POV: You pull up with these Hot Butter Shrimp Rolls and now you’re permanently in charge of every summer cookout 🦐🔥 #TRUFFPartner #ad Buttery chopped shrimp tossed in a spicy lemon-herb sauce, piled onto toasted brioche buns, topped with crunchy dill pickle chips, and finished with that hot sticky butter glaze. Grab TRUFF Original Hot Sauce @sauce at @krogerco and thank me later! Save this for your next summer dinner and send it to someone who needs this on their plate immediately!🫠 Hot Butter Shrimp Rolls 🦐🔥 Makes 4-6 portions What you’ll need: 2 lbs wild caught shrimp, peeled & deveined 2 tbsp unsalted butter 4 cloves garlic, minced 1 tbsp seafood seasoning 1-2 tbsp TRUFF Original Hot Sauce 2 celery stalks, finely diced 2 tbsp each of chopped parsley, chives, and dill 1/3 cup mayonnaise Zest of 1 lemon Kosher salt + black pepper to taste 6 split top brioche buns Butter lettuce Dill pickle potato chips 🔥TRUFF Hot Butter Glaze 🤤(Comment “yum” and I’ll dm you that recipe) Season shrimp with seafood seasoning. Heat butter in a large skillet over medium-high heat, then sauté the shrimp with garlic until just cooked through. Remove shrimp from the pan and let cool slightly before roughly chopping. In a bowl, mix chopped shrimp with celery, parsley, chives, dill, mayo, TRUFF Original Hot Sauce, lemon zest, salt, and pepper. Toast the brioche buns, layer with butter lettuce, pile on the shrimp salad, top with crushed dill pickle chips, and finish with that hot butter glaze over the top. Enjoy!
Today, I made egg sushi using TRUFF @sauce and @peteandgerrys eggs. It was delectable. #cinematic #egg #ElevatedEggsChallenge
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Today, I made egg sushi using TRUFF @sauce and @peteandgerrys eggs. It was delectable. #cinematic #egg #ElevatedEggsChallenge
now introducing our Chief Hot Officer, @chrislake 🔥 🔥 drop by our Thompson St shop this THURSDAY, JUNE 4 to meet guest bagel bouncer Chris & a chance to win 2 tickets to his set June 5, 6, or 7 in Brooklyn - 3 winners randomly selected with purchase of a 6-pack & truff hot sauce schmear. *giveaway while supplies last, winners randomly selected. 📍177 Thompson St, New York, NY 10012
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now introducing our Chief Hot Officer, @chrislake 🔥 🔥 drop by our Thompson St shop this THURSDAY, JUNE 4 to meet guest bagel bouncer Chris & a chance to win 2 tickets to his set June 5, 6, or 7 in Brooklyn - 3 winners randomly selected with purchase of a 6-pack & truff hot sauce schmear. *giveaway while supplies last, winners randomly selected. 📍177 Thompson St, New York, NY 10012
World, meet the TRUFF Aioli & Dipping Sauce Collection. A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze. Expertly crafted. Exceptionally flavorful. Creamy, indulgent, and iconically TRUFF. Launching nationwide in: • Classic Truffle — rich, savory, and decadent, - classic TRUFF • Smoky Jalapeño — bold heat with a smoky finish • Garlic Parm Caesar — creamy, garlicky, deeply umami Dip. Drizzle. Elevate. Repeat.
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World, meet the TRUFF Aioli & Dipping Sauce Collection. A new line of culinary sauces that turn any meal from ordinary to unforgettable—in one squeeze. Expertly crafted. Exceptionally flavorful. Creamy, indulgent, and iconically TRUFF. Launching nationwide in: • Classic Truffle — rich, savory, and decadent, - classic TRUFF • Smoky Jalapeño — bold heat with a smoky finish • Garlic Parm Caesar — creamy, garlicky, deeply umami Dip. Drizzle. Elevate. Repeat.
jalapeño lime tequila truff wings crisp-skin • citrus-fire • boozy kick took wings to the next level with a sauce that blends the bold citrus heat of @sauce jalapeño lime and a splash of my pops’ @goonwiththespoon @e.cuarentatequila tequila — crisp-skin, bright lime, and just the right boozy kick. ⸻ ingredients wings • 2 lbs chicken wings • 2 tbsp @biguncbbqrubs pollo diablo • oil for binder • avocado oil for frying jalapeño lime tequila glaze • ½ cup truff @sauce jalapeño lime hot sauce • 2 tbsp hot honey • juice + zest of 2 lime • 2 cloves garlic, minced • 2 tbsp @e.cuarentatequila tequila (blanco) • 1 tbsp butter (for gloss) • pinch truff sea salt ⸻ instructions • pat wings very dry, season • heat oil to 350°f, fry wings 10–12 min until golden and crisp, drain on rack • in a small pan, simmer tequila for 30–60 sec to burn off harsh alcohol • add truff jalapeño lime, hot honey, lime juice + zest, garlic → simmer 3–4 min until glossy • whisk in butter + pinch truff salt off heat • toss wings in warm sauce until coated • finish with extra lime zest and chopped cilantro (optional) apron: @hedleyandbennett black gloves: @venomsteel cast iron: @stargazercastiron saucepan: @cuisinart #jalapenolime #wingrecipe #cheflife #foodcontent #foodtok #foodcreator #foodvideo #viraltiktokrecipes #foodiecommunity #recipecontent #wingnight #friedchickenlover #kitchencontent #flavorobsessed #instafoodies
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jalapeño lime tequila truff wings crisp-skin • citrus-fire • boozy kick took wings to the next level with a sauce that blends the bold citrus heat of @sauce jalapeño lime and a splash of my pops’ @goonwiththespoon @e.cuarentatequila tequila — crisp-skin, bright lime, and just the right boozy kick. ⸻ ingredients wings • 2 lbs chicken wings • 2 tbsp @biguncbbqrubs pollo diablo • oil for binder • avocado oil for frying jalapeño lime tequila glaze • ½ cup truff @sauce jalapeño lime hot sauce • 2 tbsp hot honey • juice + zest of 2 lime • 2 cloves garlic, minced • 2 tbsp @e.cuarentatequila tequila (blanco) • 1 tbsp butter (for gloss) • pinch truff sea salt ⸻ instructions • pat wings very dry, season • heat oil to 350°f, fry wings 10–12 min until golden and crisp, drain on rack • in a small pan, simmer tequila for 30–60 sec to burn off harsh alcohol • add truff jalapeño lime, hot honey, lime juice + zest, garlic → simmer 3–4 min until glossy • whisk in butter + pinch truff salt off heat • toss wings in warm sauce until coated • finish with extra lime zest and chopped cilantro (optional) apron: @hedleyandbennett black gloves: @venomsteel cast iron: @stargazercastiron saucepan: @cuisinart #jalapenolime #wingrecipe #cheflife #foodcontent #foodtok #foodcreator #foodvideo #viraltiktokrecipes #foodiecommunity #recipecontent #wingnight #friedchickenlover #kitchencontent #flavorobsessed #instafoodies
🚨 𝗕𝗔𝗚𝗘𝗟 𝗣𝗦𝗔 🚨 One of my favorite bagel spots in NYC, @popupbagels, has two incredible collab schmears available right now: 🥒 Grillo’s Pickles Hot Pickle Butter 🌶️ Truff Hot Sauce Schmear The hot pickle butter is so good and if you’re a pickle lover you need to try this but the Truff joe sauce schmear (available through June 17) completely stole the show for me. The combination of the warm bagels with that spicy truffle flavor was unreal. If you’re not able to get these this week, don’t worry. They rotate their speciality schmears every week and are constantly coming up with creative new flavors. You really can’t go wrong with any of them and their original scallion cream cheese, which is always on the menu, is always a great option.
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sauce
🚨 𝗕𝗔𝗚𝗘𝗟 𝗣𝗦𝗔 🚨 One of my favorite bagel spots in NYC, @popupbagels, has two incredible collab schmears available right now: 🥒 Grillo’s Pickles Hot Pickle Butter 🌶️ Truff Hot Sauce Schmear The hot pickle butter is so good and if you’re a pickle lover you need to try this but the Truff joe sauce schmear (available through June 17) completely stole the show for me. The combination of the warm bagels with that spicy truffle flavor was unreal. If you’re not able to get these this week, don’t worry. They rotate their speciality schmears every week and are constantly coming up with creative new flavors. You really can’t go wrong with any of them and their original scallion cream cheese, which is always on the menu, is always a great option.
Your Starbucks lineup, reimagined with a signature TRUFF twist. 🌶️ Two founders. One spread. Their draft picks. Comment your top pick below. 👇
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Your Starbucks lineup, reimagined with a signature TRUFF twist. 🌶️ Two founders. One spread. Their draft picks. Comment your top pick below. 👇
After 8+ years of our original design, today we unveil a new look for TRUFF — a more expressive front panel that puts our flavor story front and center. Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate. Our all-black, iconic truffle-shaped caps signify the inclusion of rare black truffle, while our white truffle caps signify the inclusion of the ultra luxe white truffle.  Same obsession, sharper expression. TRUFF is the ultimate culinary flex that makes every meal craveable. Rolling out nationwide over the coming months.
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After 8+ years of our original design, today we unveil a new look for TRUFF — a more expressive front panel that puts our flavor story front and center. Now featuring ingredient imagery, descriptive flavor notes and truffle and heat meters, to show what’s inside before it ever hits the plate. Our all-black, iconic truffle-shaped caps signify the inclusion of rare black truffle, while our white truffle caps signify the inclusion of the ultra luxe white truffle.  Same obsession, sharper expression. TRUFF is the ultimate culinary flex that makes every meal craveable. Rolling out nationwide over the coming months.
My favorite burger and my favorite sauce. But also with egg. @sauce
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My favorite burger and my favorite sauce. But also with egg. @sauce
IT’S OFFICIAL!! TRUFF is back at @starbucks ☕️🍳🔥💚. Ask for our sauce packets with your favorite Starbucks hot food items. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.
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IT’S OFFICIAL!! TRUFF is back at @starbucks ☕️🍳🔥💚. Ask for our sauce packets with your favorite Starbucks hot food items. TRUFF® is available at participating Starbucks stores in the U.S. from 8/12/25 to 11/5/25. Limit one packet of each flavor per qualifying purchase of hot breakfast, lunch sandwiches, or pockets. Excludes parfaits and oatmeal. While supplies last.

T R U F F (@sauce) Instagram Stats & Analytics

T R U F F (@sauce) has 237K Instagram followers with a 0.56% engagement rate over the past 12 months. Across 88.0 posts, T R U F F received 81.8K total likes and 13.2M impressions, averaging 929 likes per post. This page tracks T R U F F's performance metrics, top content, and engagement trends — updated daily.

T R U F F (@sauce) Instagram Analytics FAQ

How many Instagram followers does T R U F F have?+
T R U F F (@sauce) has 237K Instagram followers as of July 2026.
What is T R U F F's Instagram engagement rate?+
T R U F F's Instagram engagement rate is 0.56% over the last 12 months, based on 88.0 posts.
How many likes does T R U F F get on Instagram?+
T R U F F received 81.8K total likes across 88.0 posts in the last 12 months, averaging 929 likes per post.
How many Instagram impressions does T R U F F get?+
T R U F F's Instagram content generated 13.2M total impressions over the last 12 months.