NewGet @rivianofficial's full report
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followers
916K
impressions
48.9M
likes
1.26M
comments
22.7K
posts
224
engagement
1.99%
emv
$1.32M
Average per post
218K

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Top Content

Look who stopped by! Bill Murray joined us to celebrate the launch of Ghostbuster Halloween mode and decided to take the Ecto-R1 out on patrol. 👻
5.47M
136K
1.23K
1mo ago
rivianofficial
Look who stopped by! Bill Murray joined us to celebrate the launch of Ghostbuster Halloween mode and decided to take the Ecto-R1 out on patrol. 👻
Introducing Pet Cam for R2, coming in the next software update! Now when you use Pet Comfort Mode, you can have a live view right from your app or get snapshots every minute on your lock screen. *Always activate Pet Comfort Mode before stepping away from your vehicle when pets are inside; this helps maintain optimal cabin temperature and is required to power Pet Cam.
2.93M
5.71K
258
1mo ago
rivianofficial
Introducing Pet Cam for R2, coming in the next software update! Now when you use Pet Comfort Mode, you can have a live view right from your app or get snapshots every minute on your lock screen. *Always activate Pet Comfort Mode before stepping away from your vehicle when pets are inside; this helps maintain optimal cabin temperature and is required to power Pet Cam.
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
2.86M
14.4K
408
11mo ago
rivianofficial
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
Easy access, extra comfort, and plenty of room for everyone. Discover second-row captain’s chairs on the new R1S at the link in bio.
2.19M
4.86K
547
1mo ago
rivianofficial
Easy access, extra comfort, and plenty of room for everyone. Discover second-row captain’s chairs on the new R1S at the link in bio.
There's something strange coming to your neighborhood. Stay tuned.
1.78M
17.6K
375
1mo ago
rivianofficial
There's something strange coming to your neighborhood. Stay tuned.
Somebody called? ☎️👻 Dr. Peter Venkman and the Ecto-R1 are on the case. This year, Ghostbusters takes over Rivian's Halloween mode, with our latest software update starting tomorrow. Follow the link in bio to learn more.
1.60M
105K
1.31K
1mo ago
rivianofficial
Somebody called? ☎️👻 Dr. Peter Venkman and the Ecto-R1 are on the case. This year, Ghostbusters takes over Rivian's Halloween mode, with our latest software update starting tomorrow. Follow the link in bio to learn more.
R2 is designed to take you far. For longer adventures, that means charging along the way, which is why we’ve made charging easy to find and easy to use. Discover what you need to know about fast charging on the go at the link in bio.
1.50M
4.70K
95
1mo ago
rivianofficial
R2 is designed to take you far. For longer adventures, that means charging along the way, which is why we’ve made charging easy to find and easy to use. Discover what you need to know about fast charging on the go at the link in bio.
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
1.10M
3.26K
73
10mo ago
rivianofficial
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
1.08M
11.3K
76
9mo ago
rivianofficial
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
Real slime, real sirens and a very real Bill Murray. Together with @sonypictures, we made our Ghostbusters Halloween mode reveal the old-fashioned way. Take a look behind the scenes.
1.01M
45.2K
461
3w ago
rivianofficial
Real slime, real sirens and a very real Bill Murray. Together with @sonypictures, we made our Ghostbusters Halloween mode reveal the old-fashioned way. Take a look behind the scenes.
To create Ghostbusters Halloween mode, we collaborated with @sonypictures @ghostcorps down to the last detail. Keep an eye out for any paranormal activity. The update will begin rolling out starting tomorrow. Our custom built Ecto-R1 will be making appearances at special events all season long.
991K
39.6K
584
1mo ago
rivianofficial
To create Ghostbusters Halloween mode, we collaborated with @sonypictures @ghostcorps down to the last detail. Keep an eye out for any paranormal activity. The update will begin rolling out starting tomorrow. Our custom built Ecto-R1 will be making appearances at special events all season long.
Mini-Pufts are no match for Bill Murray. See what other special tricks are hiding inside our Ghostbusters Halloween mode. Read more at the link in bio.
950K
11.2K
104
1mo ago
rivianofficial
Mini-Pufts are no match for Bill Murray. See what other special tricks are hiding inside our Ghostbusters Halloween mode. Read more at the link in bio.
You can on-road some cool places too.
666K
12.4K
52
12mo ago
rivianofficial
You can on-road some cool places too.
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
558K
22.3K
153
3mo ago
rivianofficial
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
The Rivian Paranormal Technology Department advises you to view this briefing prior to enabling @Ghostbusters Halloween mode. Compliance is encouraged.
524K
17.5K
370
4w ago
rivianofficial
The Rivian Paranormal Technology Department advises you to view this briefing prior to enabling @Ghostbusters Halloween mode. Compliance is encouraged.
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
507K
hidden
149
3mo ago
rivianofficial
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
497K
19.9K
422
11mo ago
rivianofficial
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
485K
19.4K
731
11mo ago
rivianofficial
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
446K
17.9K
487
9mo ago
rivianofficial
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
430K
2.87K
87
11mo ago
rivianofficial
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.

Rivian (@rivianofficial) Instagram Stats & Analytics

Rivian (@rivianofficial) has 916K Instagram followers with a 1.99% engagement rate over the past 12 months. Across 224 posts, Rivian received 1.26M total likes and 48.9M impressions, averaging 5.65K likes per post. This page tracks Rivian's performance metrics, top content, and engagement trends — updated daily. To benchmark @rivianofficial against other accounts, use Socialpruf's Instagram competitor analysis tool.

Rivian (@rivianofficial) Instagram Analytics FAQ

How many Instagram followers does Rivian have?+
Rivian (@rivianofficial) has 916K Instagram followers as of November 2026.
What is Rivian's Instagram engagement rate?+
Rivian's Instagram engagement rate is 1.99% over the last 12 months, based on 224 posts.
How many likes does Rivian get on Instagram?+
Rivian received 1.26M total likes across 224 posts in the last 12 months, averaging 5.65K likes per post.
How many Instagram impressions does Rivian get?+
Rivian's Instagram content generated 48.9M total impressions over the last 12 months.
Can I compare Rivian with other Instagram accounts?+
Yes. Add @rivianofficial to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.