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followers
865K
impressions
36.4M
likes
1.04M
comments
20.4K
posts
226
engagement
2.17%
emv
$1.01M
Average per post
161K

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Top Content

More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
2.86M
14.5K
410
9mo ago
rivianofficial
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
2.19M
65.4K
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11mo ago
rivianofficial
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
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8mo ago
rivianofficial
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
1.08M
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7mo ago
rivianofficial
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
R2 making waves (literally) at our water fording testing facility.
943K
30.0K
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11mo ago
rivianofficial
R2 making waves (literally) at our water fording testing facility.
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
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11mo ago
rivianofficial
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
You can on-road some cool places too.
666K
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52
10mo ago
rivianofficial
You can on-road some cool places too.
It’s almost time to reveal what lurks in the shadows...
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10mo ago
rivianofficial
It’s almost time to reveal what lurks in the shadows...
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
557K
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1mo ago
rivianofficial
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
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10mo ago
rivianofficial
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
497K
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9mo ago
rivianofficial
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
493K
10.2K
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1mo ago
rivianofficial
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
486K
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9mo ago
rivianofficial
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
447K
17.9K
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7mo ago
rivianofficial
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
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11mo ago
rivianofficial
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
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9mo ago
rivianofficial
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio
427K
4.86K
85
11mo ago
rivianofficial
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
379K
15.2K
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7mo ago
rivianofficial
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.
341K
11.2K
118
7mo ago
rivianofficial
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.
“We are really excited to be producing R2 for our customers. The vehicle is incredible – it’s the result of all the hard work and dedication of the Rivian team. I can’t wait for customers to experience R2!” - @rjscaringe
324K
14.3K
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4mo ago
rivianofficial
“We are really excited to be producing R2 for our customers. The vehicle is incredible – it’s the result of all the hard work and dedication of the Rivian team. I can’t wait for customers to experience R2!” - @rjscaringe

Rivian (@rivianofficial) Instagram Stats & Analytics

Rivian (@rivianofficial) has 865K Instagram followers with a 2.17% engagement rate over the past 12 months. Across 226 posts, Rivian received 1.04M total likes and 21.8M impressions, averaging 4.62K likes per post. This page tracks Rivian's performance metrics, top content, and engagement trends — updated daily.

Rivian (@rivianofficial) Instagram Analytics FAQ

How many Instagram followers does Rivian have?+
Rivian (@rivianofficial) has 865K Instagram followers as of September 2026.
What is Rivian's Instagram engagement rate?+
Rivian's Instagram engagement rate is 2.17% over the last 12 months, based on 226 posts.
How many likes does Rivian get on Instagram?+
Rivian received 1.04M total likes across 226 posts in the last 12 months, averaging 4.62K likes per post.
How many Instagram impressions does Rivian get?+
Rivian's Instagram content generated 21.8M total impressions over the last 12 months.