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followers
855K
impressions
39.8M
likes
1.15M
comments
21.9K
posts
238
engagement
2.22%
emv
$1.11M
Average per post
167K

Key Metrics

Distributions

Top Content

More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
2.86M
14.5K
410
7mo ago
rivianofficial
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
2.18M
65.5K
1.02K
9mo ago
rivianofficial
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
1.10M
3.28K
73
6mo ago
rivianofficial
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
1.08M
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5mo ago
rivianofficial
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
R2 making waves (literally) at our water fording testing facility.
943K
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9mo ago
rivianofficial
R2 making waves (literally) at our water fording testing facility.
Core memories unlocked.
858K
18.2K
46
11mo ago
rivianofficial
Core memories unlocked.
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
794K
17.2K
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9mo ago
rivianofficial
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
What if this whole wild adventure was already happening? And what if this is just the start?
725K
14.0K
292
11mo ago
rivianofficial
What if this whole wild adventure was already happening? And what if this is just the start?
You can on-road some cool places too.
666K
12.4K
52
8mo ago
rivianofficial
You can on-road some cool places too.
It’s almost time to reveal what lurks in the shadows...
646K
10.1K
241
8mo ago
rivianofficial
It’s almost time to reveal what lurks in the shadows...
To celebrate the grand opening of our new space in Brickell, we’ve custom-designed a Tri-Motor R1S that’s as unique as Miami itself. Inspired by the city’s unmistakable energy and style, this custom R1S aims to be a tribute to Miami and its rightful place in pop culture. The vehicle’s vibrant teal and pink color palette pays homage to the 1980s, while special details like blue side stripes and pink tow hooks and headrest inserts nod to its Art Deco influences. The result is a design that captures the spirit of our brand — celebrating creativity and nostalgia in a way that feels fresh but familiar and 100% Rivian. This playful spirit is part of our DNA. We love experimenting with color, drawing from the natural world, and designing spaces that connect people to our vehicles.
643K
25.7K
657
10mo ago
rivianofficial
To celebrate the grand opening of our new space in Brickell, we’ve custom-designed a Tri-Motor R1S that’s as unique as Miami itself. Inspired by the city’s unmistakable energy and style, this custom R1S aims to be a tribute to Miami and its rightful place in pop culture. The vehicle’s vibrant teal and pink color palette pays homage to the 1980s, while special details like blue side stripes and pink tow hooks and headrest inserts nod to its Art Deco influences. The result is a design that captures the spirit of our brand — celebrating creativity and nostalgia in a way that feels fresh but familiar and 100% Rivian. This playful spirit is part of our DNA. We love experimenting with color, drawing from the natural world, and designing spaces that connect people to our vehicles.
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
515K
5.19K
39
8mo ago
rivianofficial
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
498K
19.9K
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7mo ago
rivianofficial
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
486K
19.4K
732
7mo ago
rivianofficial
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
447K
17.9K
487
5mo ago
rivianofficial
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
441K
10.2K
193
9mo ago
rivianofficial
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
429K
2.87K
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7mo ago
rivianofficial
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio
427K
4.87K
85
9mo ago
rivianofficial
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
380K
15.2K
460
5mo ago
rivianofficial
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.
340K
11.2K
118
5mo ago
rivianofficial
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.

Rivian (@rivianofficial) Instagram Stats & Analytics

Rivian (@rivianofficial) has 855K Instagram followers with a 2.22% engagement rate over the past 12 months. Across 238 posts, Rivian received 1.15M total likes and 24.4M impressions, averaging 4.82K likes per post. This page tracks Rivian's performance metrics, top content, and engagement trends — updated daily.

Rivian (@rivianofficial) Instagram Analytics FAQ

How many Instagram followers does Rivian have?+
Rivian (@rivianofficial) has 855K Instagram followers as of July 2026.
What is Rivian's Instagram engagement rate?+
Rivian's Instagram engagement rate is 2.22% over the last 12 months, based on 238 posts.
How many likes does Rivian get on Instagram?+
Rivian received 1.15M total likes across 238 posts in the last 12 months, averaging 4.82K likes per post.
How many Instagram impressions does Rivian get?+
Rivian's Instagram content generated 24.4M total impressions over the last 12 months.