NewGet @rivianofficial's full report
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followers
876K
impressions
38.3M
likes
1.00M
comments
20.2K
posts
220
engagement
1.91%
emv
$1.04M
Average per post
174K

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Distributions

Top Content

More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
2.86M
14.4K
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9mo ago
rivianofficial
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
2.19M
65.3K
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11mo ago
rivianofficial
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
Easy access, extra comfort, and plenty of room for everyone. Discover second-row captain’s chairs on the new R1S at the link in bio.
2.18M
4.75K
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2w ago
rivianofficial
Easy access, extra comfort, and plenty of room for everyone. Discover second-row captain’s chairs on the new R1S at the link in bio.
R2 is designed to take you far. For longer adventures, that means charging along the way, which is why we’ve made charging easy to find and easy to use. Discover what you need to know about fast charging on the go at the link in bio.
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rivianofficial
R2 is designed to take you far. For longer adventures, that means charging along the way, which is why we’ve made charging easy to find and easy to use. Discover what you need to know about fast charging on the go at the link in bio.
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
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9mo ago
rivianofficial
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
1.08M
11.3K
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8mo ago
rivianofficial
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
R2 making waves (literally) at our water fording testing facility.
944K
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12mo ago
rivianofficial
R2 making waves (literally) at our water fording testing facility.
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
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12mo ago
rivianofficial
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
You can on-road some cool places too.
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10mo ago
rivianofficial
You can on-road some cool places too.
It’s almost time to reveal what lurks in the shadows...
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240
11mo ago
rivianofficial
It’s almost time to reveal what lurks in the shadows...
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
558K
22.3K
153
2mo ago
rivianofficial
Mikaela’s very own custom-wrapped R2. Her first live recording of @wtpwithmikaela. Seeing her ideas on paper come to life in our space. We couldn’t be more thrilled to kick off @mikaelashiffrin’s big week in NYC. Performance House continues all week. See what’s happening at the link in our bio.
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
516K
5.18K
39
11mo ago
rivianofficial
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
501K
hidden
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2mo ago
rivianofficial
ASMR(2)…those haptic halos, though—am I right?!💡 Thank you, Rivian. And thank you, @rjscaringe. This partnership has been so fun! 🤩
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
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9mo ago
rivianofficial
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
486K
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10mo ago
rivianofficial
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
447K
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8mo ago
rivianofficial
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
430K
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9mo ago
rivianofficial
Ever wonder how AI will change the role vehicles play in our lives? Tune into our Autonomy & AI Day livestream tomorrow at 9am PST on Instagram Live, YouTube or our website for a look at what’s ahead.
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
379K
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7mo ago
rivianofficial
The wait is almost over. The first R2 variant, featuring dual motors and all-wheel drive, launches this spring. We’ll be sharing full details—pricing, options and more—on March 12. That’s just 4 weeks and 2 days from today. But who’s counting? *Prototype vehicles shown. Final design, equipment and accessories for actual production vehicle may differ.
World-class performance, unmatched agility, and a constant drive to redefine what's possible. @MikaelaShiffrin and R2 make quite the pair.
379K
15.2K
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3mo ago
rivianofficial
World-class performance, unmatched agility, and a constant drive to redefine what's possible. @MikaelaShiffrin and R2 make quite the pair.
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.
342K
11.2K
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8mo ago
rivianofficial
Introducing Rivian Green—a color that reflects connection and harmony with the planet and our commitment to leaving it better for generations to come. Created in collaboration with @Pantone, this signature green was thoughtfully refined to live comfortably in nature and stand out on its own. Inspired by the green tones found in our manufacturing process, Rivian Green balances the tension between engineering and nature, evolving our original Launch Green into an enduring pillar of the brand. Explore the story behind the color and our partnership with Pantone. Link in bio.

Rivian (@rivianofficial) Instagram Stats & Analytics

Rivian (@rivianofficial) has 876K Instagram followers with a 1.91% engagement rate over the past 12 months. Across 220 posts, Rivian received 1.00M total likes and 38.3M impressions, averaging 4.56K likes per post. This page tracks Rivian's performance metrics, top content, and engagement trends — updated daily.

Rivian (@rivianofficial) Instagram Analytics FAQ

How many Instagram followers does Rivian have?+
Rivian (@rivianofficial) has 876K Instagram followers as of October 2026.
What is Rivian's Instagram engagement rate?+
Rivian's Instagram engagement rate is 1.91% over the last 12 months, based on 220 posts.
How many likes does Rivian get on Instagram?+
Rivian received 1.00M total likes across 220 posts in the last 12 months, averaging 4.56K likes per post.
How many Instagram impressions does Rivian get?+
Rivian's Instagram content generated 38.3M total impressions over the last 12 months.
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