instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
826K
impressions
42M
likes
1.16M
comments
21.7K
posts
333
engagement
2.16%
emv
$1.16M
Avg. per post
172K

Key Metrics

Distributions

Top Content

More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
2.86M
14.5K
411
2mo ago
rivianofficial
More than any other feature, our owners have asked for more hands-free miles. With Universal Hands-Free, you can now enjoy hands-free assisted driving on any road with clearly defined lanes. That’s roughly 3.5 million miles in the U.S. and Canada. Look for it in our next software update.
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
2.18M
65.8K
1.02K
4mo ago
rivianofficial
“We buyed it??” 🥹 This might be the cutest reaction to a new Rivian ever. Thank you @redbeardpane @liz.pane for sharing this adorable moment with us!
When we say Quad is screaming fast, this is what we mean.
2.14M
40.4K
729
7mo ago
rivianofficial
When we say Quad is screaming fast, this is what we mean.
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
1.1M
3.23K
72
1mo ago
rivianofficial
Turns out, a lot can happen in a year. Thank you for being part of the adventure. Who’s ready for what 2026 will bring?
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
1.07M
11.3K
77
3w ago
rivianofficial
Mikaela Shiffrin is an embodiment of the belief that the real rewards take shape in the silent miles of practice, refinement and attention to detail completed outside the view of adoring crowds. She inspires people around the world and has long been a champion for our planet. We’re thrilled to partner with Mikaela as she heads out on this next great adventure. Follow along on her journey at @mikaelashiffrin.
R2 making waves (literally) at our water fording testing facility.
942K
30.3K
534
4mo ago
rivianofficial
R2 making waves (literally) at our water fording testing facility.
The first time I ever went to the Oscars was in 1997 when I was nominated for ‘Primal Fear’ and I went with my sister & my dad in a stretch limo and thought that was luxury! The years I went for ‘American History X’ and ‘Birdman’ I think we took big gas guzzler SUV’s probably. This year @rivianofficial topped all those experiences…not just because they delivered both me & my friend the brilliant #RalphFiennes with all our friends and family to the red carpet in beautiful 7-seat electric trucks that accelerate as fast as most supercars… but because our friends at Rivian instantly said ‘Yes!’ to supporting the @sagaftrafound with a $100,000 contribution to the emergency relief fund for our union members who lost everything. This on top of the support Rivian has already been providing to @lafdfoundation and @wckitchen . Truly you guys helped make it the happiest Oscar evening yet before we even set foot inside the theater. Thank you for caring and for this great contribution. And thanks to the great @courtneybvance for leading our SAG Foundation efforts with such great spirit. ❤️ 📸 @dubarts Tux by @dior
861K
34.4K
465
11mo ago
rivianofficial
The first time I ever went to the Oscars was in 1997 when I was nominated for ‘Primal Fear’ and I went with my sister & my dad in a stretch limo and thought that was luxury! The years I went for ‘American History X’ and ‘Birdman’ I think we took big gas guzzler SUV’s probably. This year @rivianofficial topped all those experiences…not just because they delivered both me & my friend the brilliant #RalphFiennes with all our friends and family to the red carpet in beautiful 7-seat electric trucks that accelerate as fast as most supercars… but because our friends at Rivian instantly said ‘Yes!’ to supporting the @sagaftrafound with a $100,000 contribution to the emergency relief fund for our union members who lost everything. This on top of the support Rivian has already been providing to @lafdfoundation and @wckitchen . Truly you guys helped make it the happiest Oscar evening yet before we even set foot inside the theater. Thank you for caring and for this great contribution. And thanks to the great @courtneybvance for leading our SAG Foundation efforts with such great spirit. ❤️ 📸 @dubarts Tux by @dior
Core memories unlocked.
857K
18.3K
46
6mo ago
rivianofficial
Core memories unlocked.
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
793K
17.3K
289
4mo ago
rivianofficial
Final validation is a group effort! These four R2 pre-production vehicles are just a few of the hundreds currently accumulating miles on roads and highways all over the country as we prepare for full-scale production in 2026.
What if this whole wild adventure was already happening? And what if this is just the start?
719K
13.9K
292
6mo ago
rivianofficial
What if this whole wild adventure was already happening? And what if this is just the start?
You can on-road some cool places too.
665K
12.5K
52
3mo ago
rivianofficial
You can on-road some cool places too.
It’s almost time to reveal what lurks in the shadows...
646K
10.1K
240
4mo ago
rivianofficial
It’s almost time to reveal what lurks in the shadows...
To celebrate the grand opening of our new space in Brickell, we’ve custom-designed a Tri-Motor R1S that’s as unique as Miami itself. Inspired by the city’s unmistakable energy and style, this custom R1S aims to be a tribute to Miami and its rightful place in pop culture. The vehicle’s vibrant teal and pink color palette pays homage to the 1980s, while special details like blue side stripes and pink tow hooks and headrest inserts nod to its Art Deco influences. The result is a design that captures the spirit of our brand — celebrating creativity and nostalgia in a way that feels fresh but familiar and 100% Rivian. This playful spirit is part of our DNA. We love experimenting with color, drawing from the natural world, and designing spaces that connect people to our vehicles.
644K
25.8K
660
5mo ago
rivianofficial
To celebrate the grand opening of our new space in Brickell, we’ve custom-designed a Tri-Motor R1S that’s as unique as Miami itself. Inspired by the city’s unmistakable energy and style, this custom R1S aims to be a tribute to Miami and its rightful place in pop culture. The vehicle’s vibrant teal and pink color palette pays homage to the 1980s, while special details like blue side stripes and pink tow hooks and headrest inserts nod to its Art Deco influences. The result is a design that captures the spirit of our brand — celebrating creativity and nostalgia in a way that feels fresh but familiar and 100% Rivian. This playful spirit is part of our DNA. We love experimenting with color, drawing from the natural world, and designing spaces that connect people to our vehicles.
We love experimenting with color 🎨 What do you think about this R2?
578K
11.3K
1.25K
8mo ago
rivianofficial
We love experimenting with color 🎨 What do you think about this R2?
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
514K
5.2K
40
3mo ago
rivianofficial
We didn’t design this year’s Halloween update with the express intent of scaring your kids — that’s just a bonus feature! Happy Halloween 👻
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
498K
19.9K
425
2mo ago
rivianofficial
Hand-crafted with the unmistakable energy of South Beach. We couldn’t celebrate color at Art Week Miami Beach without bringing back a limited run of ten Miami Edition vehicles as our latest handcrafted Studio Originals. Link in bio.
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
486K
19.4K
731
2mo ago
rivianofficial
Introducing Borealis. A limited color from Rivian’s Design Studio — metallic plum with deep black tones inspired by the edges of earth. Explore our newest paint at 12pm PST today.
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
447K
17.9K
482
1mo ago
rivianofficial
R2 manufacturing validation builds are rolling off the line in Normal! 12 months ago, this was a grass field — incredible work by our teams to get our R2 plant built so quickly!
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
441K
10.3K
194
5mo ago
rivianofficial
Forget a walkthrough. How about a flythrough of the Electric Joyride? 🐦
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio
427K
4.89K
86
5mo ago
rivianofficial
Off-road in downtown Chicago! The Electric Joyride course is built from recycled asphalt and features 5 obstacles, including an 18 ft hill climb at ~33° slope, 90° Kick Turn, and more. 📍401 North Michigan Ave 🗓 September 19-21 🕙 10am-6pm 🔗 Link in bio

Rivian (@rivianofficial) Instagram Stats & Analytics

Rivian (@rivianofficial) has 826K Instagram followers with a 2.16% engagement rate over the past 12 months. Across 333 posts, Rivian received 1.16M total likes and 27.3M impressions, averaging 4.76K likes per post. This page tracks Rivian's performance metrics, top content, and engagement trends — updated daily.

Rivian (@rivianofficial) Instagram Analytics FAQ

How many Instagram followers does Rivian have?+
Rivian (@rivianofficial) has 826K Instagram followers as of February 2026.
What is Rivian's Instagram engagement rate?+
Rivian's Instagram engagement rate is 2.16% over the last 12 months, based on 333 posts.
How many likes does Rivian get on Instagram?+
Rivian received 1.16M total likes across 333 posts in the last year, averaging 4.76K likes per post.
How many Instagram impressions does Rivian get?+
Rivian's Instagram content generated 27.3M total impressions over the last 12 months.