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followers
4.46M
impressions
97.1M
likes
3.34M
comments
36.3K
posts
327
engagement
3.18%
emv
$2.82M
Average per post
297K

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Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
10.1M
740K
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3mo ago
bmwusa
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
BMW may own the road, but @billyperry631 owns the air.
7.53M
8.97K
273
12mo ago
bmwusa
BMW may own the road, but @billyperry631 owns the air.
Kith for BMW 2026 _ The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.  @kith @bmwusa @bmw
4.25M
143K
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2mo ago
bmwusa
Kith for BMW 2026 _ The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.  @kith @bmwusa @bmw
A brand new livery. Pure power. The #24 BMW M Hybrid V8 brought #SpiderManBrandNewDay to the track ahead of its cinematic release. See #SpiderManBrandNewDay exclusively in cinemas 31st July. #BMW @spidermanmovie @bmwusa @bmw @bmwm
4.02M
123K
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2mo ago
bmwusa
A brand new livery. Pure power. The #24 BMW M Hybrid V8 brought #SpiderManBrandNewDay to the track ahead of its cinematic release. See #SpiderManBrandNewDay exclusively in cinemas 31st July. #BMW @spidermanmovie @bmwusa @bmw @bmwm
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
3.88M
27.2K
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10mo ago
bmwusa
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
BMW X5 Past & Present by Kith
 To celebrate the debut of the X5 G65, Kith has partnered with BMW to create bespoke versions of the first and latest generations of the X5. The 2000 BMW X5 E53 by Ronnie Fieg underwent a complete restoration and a series of performance upgrades, a process that took more than a year. Presented in Titanium Silver Metallic, this E53 was upgraded to BMW M specifications and features a 5.0L S85 V10 engine. Its black leather interior is finished with an all-over embossed Kith monogram. The 2027 BMW X5 by Kith pays homage to its first-generation counterpart through its Kith-exclusive Frozen Titanium Silver paint and BMW M upgrades, including M Carbon Sport seats, M brakes, and 23-inch M wheels. Kith badges appear on the wings, door sills, and rear deck lid, while the black leather interior features embossed Kith monogram detailing and K&K Crest embroidery on the rear-seat armrest. The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.
3.01M
121K
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2mo ago
bmwusa
BMW X5 Past & Present by Kith
 To celebrate the debut of the X5 G65, Kith has partnered with BMW to create bespoke versions of the first and latest generations of the X5. The 2000 BMW X5 E53 by Ronnie Fieg underwent a complete restoration and a series of performance upgrades, a process that took more than a year. Presented in Titanium Silver Metallic, this E53 was upgraded to BMW M specifications and features a 5.0L S85 V10 engine. Its black leather interior is finished with an all-over embossed Kith monogram. The 2027 BMW X5 by Kith pays homage to its first-generation counterpart through its Kith-exclusive Frozen Titanium Silver paint and BMW M upgrades, including M Carbon Sport seats, M brakes, and 23-inch M wheels. Kith badges appear on the wings, door sills, and rear deck lid, while the black leather interior features embossed Kith monogram detailing and K&K Crest embroidery on the rear-seat armrest. The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
2.77M
93.1K
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11mo ago
bmwusa
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
Rise and shine in St. Louis for the BMW Championship. 🌅🇺🇸 #BMWGolfsport #DrivenbyPassion #BMWChampionship BMW M5 Touring #THEM5 #BMWM Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.7 kWh/100 km and 5.5-5.2 l/100 km; CO₂ emissions weighted combined: 124-118 g/km; CO₂ classes: with discharged battery G; weighted combined D; Fuel consumption with depleted battery combined: 11-10.7 l/100km; electric range: 60-62 km.
2.73M
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2mo ago
bmwusa
Rise and shine in St. Louis for the BMW Championship. 🌅🇺🇸 #BMWGolfsport #DrivenbyPassion #BMWChampionship BMW M5 Touring #THEM5 #BMWM Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.7 kWh/100 km and 5.5-5.2 l/100 km; CO₂ emissions weighted combined: 124-118 g/km; CO₂ classes: with discharged battery G; weighted combined D; Fuel consumption with depleted battery combined: 11-10.7 l/100km; electric range: 60-62 km.
Share with that one person who won’t need an explanation.
2.22M
88.8K
2.05K
9mo ago
bmwusa
Share with that one person who won’t need an explanation.
Kith for BMW 2026. Coming soon. _ The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.  @kith @bmwusa @bmw
2.17M
44.3K
327
2mo ago
bmwusa
Kith for BMW 2026. Coming soon. _ The 2027 BMW X5 by Kith is a one-of-one show car and is not available for purchase.  @kith @bmwusa @bmw
Two timeless icons built on precise movement. The world premiere of the new BMW 7 Series inside Grand Central Terminal. Discover now at the link in bio.
1.59M
63.4K
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5mo ago
bmwusa
Two timeless icons built on precise movement. The world premiere of the new BMW 7 Series inside Grand Central Terminal. Discover now at the link in bio.
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
1.45M
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10mo ago
bmwusa
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
1.40M
56.2K
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11mo ago
bmwusa
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
1.35M
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9mo ago
bmwusa
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
We listen to our fans, and here’s the proof: an M3 CS with a manual transmission. The 2027 BMW M3 CS Handschalter delivers everything BMW enthusiasts crave. A 6-speed manual, rear-wheel drive, and track-tuned chassis with specific dampers, springs, and engine mounts, all to put performance at the forefront of every drive. Generous touches of carbon, titanium, and forged aluminum-alloy help strip up to 75 pounds. Yellow DRL accents give a nod to GT racing, and two heritage color options—Imola Red and Techno Violet Metallic—pay homage to the M3’s illustrious 40-year history. The only M3 CS offered with a manual. Only available in North America. Only for drivers who want to maximize every drive. The 2027 BMW M3 CS Handschalter. Manifested by enthusiasts for the M community.
1.24M
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5mo ago
bmwusa
We listen to our fans, and here’s the proof: an M3 CS with a manual transmission. The 2027 BMW M3 CS Handschalter delivers everything BMW enthusiasts crave. A 6-speed manual, rear-wheel drive, and track-tuned chassis with specific dampers, springs, and engine mounts, all to put performance at the forefront of every drive. Generous touches of carbon, titanium, and forged aluminum-alloy help strip up to 75 pounds. Yellow DRL accents give a nod to GT racing, and two heritage color options—Imola Red and Techno Violet Metallic—pay homage to the M3’s illustrious 40-year history. The only M3 CS offered with a manual. Only available in North America. Only for drivers who want to maximize every drive. The 2027 BMW M3 CS Handschalter. Manifested by enthusiasts for the M community.
If anyone asks, my foot slipped. 📸: @metoy3r
1.17M
30.0K
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10mo ago
bmwusa
If anyone asks, my foot slipped. 📸: @metoy3r
Ultimate amusement. Nothing polarizing about BMW headlights. Make a splash. Cool by design. A daily treat. Well done.
1.02M
40.9K
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2mo ago
bmwusa
Ultimate amusement. Nothing polarizing about BMW headlights. Make a splash. Cool by design. A daily treat. Well done.
#ad With @BMWUSA’s Certified Pre-Owned College Grad Program, recent grads, or those graduating in the next 6 months, may be eligible for a $1,000 incentive on select 2021–2024 models through BMW Financial Services. There are options across gas, plug-in hybrid, and electric, so you can find something that actually fits your lifestyle while still getting the design, technology, and driving experience BMW is known for. If you’re figuring out your first car after graduation, getting this level of quality and coverage just feels like Common Sense. Check the link in my bio to learn more! #college #grad #personalfinance #adulting
1.02M
53.2K
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5mo ago
bmwusa
#ad With @BMWUSA’s Certified Pre-Owned College Grad Program, recent grads, or those graduating in the next 6 months, may be eligible for a $1,000 incentive on select 2021–2024 models through BMW Financial Services. There are options across gas, plug-in hybrid, and electric, so you can find something that actually fits your lifestyle while still getting the design, technology, and driving experience BMW is known for. If you’re figuring out your first car after graduation, getting this level of quality and coverage just feels like Common Sense. Check the link in my bio to learn more! #college #grad #personalfinance #adulting
IG carousels may have a limit, but ///M doesn’t. Premiering at the 24 Hours of Le Mans, the BMW M Concept Neue Klasse announces ambitious intentions: to revolutionize the performance of all-electric vehicles. The BMW M eDrive system combines four electric motors with wheel-specific control software for driving dynamics unlike anything before it. Daily driving feel and racetrack capabilities are both elevated to a new level. Inside, four bucket seats in Bathurst Blue and Berry Red, black nubuck leather, and M-specific hexagonal backlighting keep the focus exactly where it belongs: on the driving experience. Because at BMW M, form follows function—every detail, every surface, every system. Buckle up for the next generation of BMW M. The BMW M Concept Neue Klasse is a concept vehicle and is not available for purchase.
947K
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4mo ago
bmwusa
IG carousels may have a limit, but ///M doesn’t. Premiering at the 24 Hours of Le Mans, the BMW M Concept Neue Klasse announces ambitious intentions: to revolutionize the performance of all-electric vehicles. The BMW M eDrive system combines four electric motors with wheel-specific control software for driving dynamics unlike anything before it. Daily driving feel and racetrack capabilities are both elevated to a new level. Inside, four bucket seats in Bathurst Blue and Berry Red, black nubuck leather, and M-specific hexagonal backlighting keep the focus exactly where it belongs: on the driving experience. Because at BMW M, form follows function—every detail, every surface, every system. Buckle up for the next generation of BMW M. The BMW M Concept Neue Klasse is a concept vehicle and is not available for purchase.
Good thing phones don't have speed limits.
764K
18.2K
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7mo ago
bmwusa
Good thing phones don't have speed limits.

BMW USA (@bmwusa) Instagram Stats & Analytics

BMW USA (@bmwusa) has 4.46M Instagram followers with a 3.18% engagement rate over the past 12 months. Across 327 posts, BMW USA received 3.34M total likes and 97.1M impressions, averaging 10.2K likes per post. This page tracks BMW USA's performance metrics, top content, and engagement trends — updated daily. To benchmark @bmwusa against other accounts, use Socialpruf's Instagram competitor analysis tool.

BMW USA (@bmwusa) Instagram Analytics FAQ

How many Instagram followers does BMW USA have?+
BMW USA (@bmwusa) has 4.46M Instagram followers as of October 2026.
What is BMW USA's Instagram engagement rate?+
BMW USA's Instagram engagement rate is 3.18% over the last 12 months, based on 327 posts.
How many likes does BMW USA get on Instagram?+
BMW USA received 3.34M total likes across 327 posts in the last 12 months, averaging 10.2K likes per post.
How many Instagram impressions does BMW USA get?+
BMW USA's Instagram content generated 97.1M total impressions over the last 12 months.
Can I compare BMW USA with other Instagram accounts?+
Yes. Add @bmwusa to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.