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followers
4.48M
impressions
86.3M
likes
2.99M
comments
31.9K
posts
324
engagement
3.12%
emv
$2.51M
Avg. per post
271K

Key Metrics

Distributions

Top Content

BMW may own the road, but @billyperry631 owns the air.
7.52M
8.83K
273
4mo ago
bmwusa
BMW may own the road, but @billyperry631 owns the air.
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
3.88M
27.9K
823
3mo ago
bmwusa
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
#ad been loving driving around LA in style thanks to the #BMW X6 @bmwusa
2.94M
55.7K
184
5mo ago
bmwusa
#ad been loving driving around LA in style thanks to the #BMW X6 @bmwusa
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
2.77M
95.1K
704
3mo ago
bmwusa
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
Share with that one person who won’t need an explanation.
2.27M
90.8K
2.1K
2mo ago
bmwusa
Share with that one person who won’t need an explanation.
Muscle is heavier than fat. Pure power in every pound. The M5.
1.72M
68.7K
571
10mo ago
bmwusa
Muscle is heavier than fat. Pure power in every pound. The M5.
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
1.47M
59K
344
3mo ago
bmwusa
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
A premium vehicle with a one-year warranty, an additional three years of 24/7 Roadside Assistance, and national dealer network support. BMW Certified Pre-Owned: It’s Common Sense.
1.45M
58K
194
5mo ago
bmwusa
A premium vehicle with a one-year warranty, an additional three years of 24/7 Roadside Assistance, and national dealer network support. BMW Certified Pre-Owned: It’s Common Sense.
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
1.45M
57.9K
548
4mo ago
bmwusa
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
1.36M
54.6K
383
1mo ago
bmwusa
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
#ad So glad I didn’t take PTO. I LOVED driving the BMW X5 Plug-In Hybrid (much better than my desk). In case you haven’t heard, the BMW Summer Sales Event has officially kicked off, and it’s your chance to go off-agenda! Hurry in for exceptional offers today! @bmwusa #X5 #BMW #roadtrip #summertravel #PTO #WFH #comedy #friendtrip
1.18M
24.4K
188
8mo ago
bmwusa
#ad So glad I didn’t take PTO. I LOVED driving the BMW X5 Plug-In Hybrid (much better than my desk). In case you haven’t heard, the BMW Summer Sales Event has officially kicked off, and it’s your chance to go off-agenda! Hurry in for exceptional offers today! @bmwusa #X5 #BMW #roadtrip #summertravel #PTO #WFH #comedy #friendtrip
If anyone asks, my foot slipped. 📸: @metoy3r
1.17M
30.8K
328
3mo ago
bmwusa
If anyone asks, my foot slipped. 📸: @metoy3r
Timeless luxury packed into a high-performance coupe: Introducing the M850i Heritage Edition. The storied history of the 8 Series, perfectly harmonized with modern technology, delivers top-tier performance with vintage detail.
1.1M
43.8K
140
7mo ago
bmwusa
Timeless luxury packed into a high-performance coupe: Introducing the M850i Heritage Edition. The storied history of the 8 Series, perfectly harmonized with modern technology, delivers top-tier performance with vintage detail.
Eye-popping speed one second, hypnotizing serenity the next. The E39 M5. Respect Your Elders. Historic Vehicle Shown. 📸: @1600veloce
1.03M
59.8K
413
5mo ago
bmwusa
Eye-popping speed one second, hypnotizing serenity the next. The E39 M5. Respect Your Elders. Historic Vehicle Shown. 📸: @1600veloce
The BMW i7 does rear-seat entertainment the luxury way.
976K
50K
286
6mo ago
bmwusa
The BMW i7 does rear-seat entertainment the luxury way.
Unveiling a formidable combination of power and luxury. This is the XM Label.
948K
26K
392
6mo ago
bmwusa
Unveiling a formidable combination of power and luxury. This is the XM Label.
A compact frame teeming with patented M performance. It may be modest in size, but the M2 is pure BMW M DNA.
932K
37.3K
174
8mo ago
bmwusa
A compact frame teeming with patented M performance. It may be modest in size, but the M2 is pure BMW M DNA.
Powerful precision, inside and out.
847K
33.9K
275
6mo ago
bmwusa
Powerful precision, inside and out.
And he can already say M. Happy Father’s Day from BMW USA. 📸: @m3track, @chrisdching
811K
58K
239
9mo ago
bmwusa
And he can already say M. Happy Father’s Day from BMW USA. 📸: @m3track, @chrisdching
Rain or shine, the M5 is always tough. 📸: @itsrickybove, @automotivatedct
747K
45.2K
262
4mo ago
bmwusa
Rain or shine, the M5 is always tough. 📸: @itsrickybove, @automotivatedct

BMW USA (@bmwusa) Instagram Stats & Analytics

BMW USA (@bmwusa) has 4.48M Instagram followers with a 3.12% engagement rate over the past 12 months. Across 324 posts, BMW USA received 2.99M total likes and 49.3M impressions, averaging 9.39K likes per post. This page tracks BMW USA's performance metrics, top content, and engagement trends — updated daily.

BMW USA (@bmwusa) Instagram Analytics FAQ

How many Instagram followers does BMW USA have?+
BMW USA (@bmwusa) has 4.48M Instagram followers as of March 2026.
What is BMW USA's Instagram engagement rate?+
BMW USA's Instagram engagement rate is 3.12% over the last 12 months, based on 324 posts.
How many likes does BMW USA get on Instagram?+
BMW USA received 2.99M total likes across 324 posts in the last 12 months, averaging 9.39K likes per post.
How many Instagram impressions does BMW USA get?+
BMW USA's Instagram content generated 49.3M total impressions over the last 12 months.