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followers
4.44M
impressions
98.5M
likes
3.61M
comments
38.0K
posts
353
engagement
3.53%
emv
$2.92M
Average per post
279K

Key Metrics

Distributions

Top Content

Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
9.82M
713K
2.56K
2w ago
bmwusa
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
BMW may own the road, but @billyperry631 owns the air.
7.53M
8.98K
274
9mo ago
bmwusa
BMW may own the road, but @billyperry631 owns the air.
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
3.88M
27.4K
819
7mo ago
bmwusa
Bimmer drivers really showing themselves—even outside the car.​ 📸: @amermechanic22
A brand new livery. Pure power. The #24 BMW M Hybrid V8 brought #SpiderManBrandNewDay to the track ahead of its cinematic release. See #SpiderManBrandNewDay exclusively in cinemas 31st July. #BMW @spidermanmovie @bmwusa @bmw @bmwm
3.33M
94.4K
457
3d ago
bmwusa
A brand new livery. Pure power. The #24 BMW M Hybrid V8 brought #SpiderManBrandNewDay to the track ahead of its cinematic release. See #SpiderManBrandNewDay exclusively in cinemas 31st July. #BMW @spidermanmovie @bmwusa @bmw @bmwm
#ad been loving driving around LA in style thanks to the #BMW X6 @bmwusa
2.95M
55.6K
184
10mo ago
bmwusa
#ad been loving driving around LA in style thanks to the #BMW X6 @bmwusa
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
2.77M
93.9K
701
8mo ago
bmwusa
When they say you’re not allowed to park your BMW in the living room. 📸: @greasetogallery
Share with that one person who won’t need an explanation.
2.24M
89.5K
2.07K
6mo ago
bmwusa
Share with that one person who won’t need an explanation.
Two timeless icons built on precise movement. The world premiere of the new BMW 7 Series inside Grand Central Terminal. Discover now at the link in bio.
1.61M
64.3K
306
3mo ago
bmwusa
Two timeless icons built on precise movement. The world premiere of the new BMW 7 Series inside Grand Central Terminal. Discover now at the link in bio.
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
1.46M
58.4K
343
8mo ago
bmwusa
The last of a legendary lineage: the Z4 Final Edition. All good things come to an end, but the Z4 won’t do it without fanfare. This highly exclusive M40i model announces its iconic presence with BMW Individual Frozen Black Metallic paint. Distinctive red stitching on the interior is a literal common thread connecting the instrument panel, center console, door panels, and M Sport seats. The door sills feature commemorative badging. It’s hard to say goodbye, but if we must, this is the way to do it.
A premium vehicle with a one-year warranty, an additional three years of 24/7 Roadside Assistance, and national dealer network support. BMW Certified Pre-Owned: It’s Common Sense.
1.44M
57.6K
195
9mo ago
bmwusa
A premium vehicle with a one-year warranty, an additional three years of 24/7 Roadside Assistance, and national dealer network support. BMW Certified Pre-Owned: It’s Common Sense.
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
1.42M
56.8K
542
8mo ago
bmwusa
This M4 Competition will have you green with envy. 📸: @masy_m4, @matesart_one
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
1.35M
54.1K
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6mo ago
bmwusa
When years of dreams become a 6-speed reality.​ Amy flexes her E90 M3. 📸: @amycatvaughan, @codemotorsports
We listen to our fans, and here’s the proof: an M3 CS with a manual transmission. The 2027 BMW M3 CS Handschalter delivers everything BMW enthusiasts crave. A 6-speed manual, rear-wheel drive, and track-tuned chassis with specific dampers, springs, and engine mounts, all to put performance at the forefront of every drive. Generous touches of carbon, titanium, and forged aluminum-alloy help strip up to 75 pounds. Yellow DRL accents give a nod to GT racing, and two heritage color options—Imola Red and Techno Violet Metallic—pay homage to the M3’s illustrious 40-year history. The only M3 CS offered with a manual. Only available in North America. Only for drivers who want to maximize every drive. The 2027 BMW M3 CS Handschalter. Manifested by enthusiasts for the M community.
1.25M
49.9K
645
2mo ago
bmwusa
We listen to our fans, and here’s the proof: an M3 CS with a manual transmission. The 2027 BMW M3 CS Handschalter delivers everything BMW enthusiasts crave. A 6-speed manual, rear-wheel drive, and track-tuned chassis with specific dampers, springs, and engine mounts, all to put performance at the forefront of every drive. Generous touches of carbon, titanium, and forged aluminum-alloy help strip up to 75 pounds. Yellow DRL accents give a nod to GT racing, and two heritage color options—Imola Red and Techno Violet Metallic—pay homage to the M3’s illustrious 40-year history. The only M3 CS offered with a manual. Only available in North America. Only for drivers who want to maximize every drive. The 2027 BMW M3 CS Handschalter. Manifested by enthusiasts for the M community.
If anyone asks, my foot slipped. 📸: @metoy3r
1.17M
30.3K
327
7mo ago
bmwusa
If anyone asks, my foot slipped. 📸: @metoy3r
Timeless luxury packed into a high-performance coupe: Introducing the M850i Heritage Edition. The storied history of the 8 Series, perfectly harmonized with modern technology, delivers top-tier performance with vintage detail.
1.09M
43.5K
137
11mo ago
bmwusa
Timeless luxury packed into a high-performance coupe: Introducing the M850i Heritage Edition. The storied history of the 8 Series, perfectly harmonized with modern technology, delivers top-tier performance with vintage detail.
Eye-popping speed one second, hypnotizing serenity the next. The E39 M5. Respect Your Elders. Historic Vehicle Shown. 📸: @1600veloce
1.04M
59.6K
412
10mo ago
bmwusa
Eye-popping speed one second, hypnotizing serenity the next. The E39 M5. Respect Your Elders. Historic Vehicle Shown. 📸: @1600veloce
#ad With @BMWUSA’s Certified Pre-Owned College Grad Program, recent grads, or those graduating in the next 6 months, may be eligible for a $1,000 incentive on select 2021–2024 models through BMW Financial Services. There are options across gas, plug-in hybrid, and electric, so you can find something that actually fits your lifestyle while still getting the design, technology, and driving experience BMW is known for. If you’re figuring out your first car after graduation, getting this level of quality and coverage just feels like Common Sense. Check the link in my bio to learn more! #college #grad #personalfinance #adulting
993K
52.2K
267
2mo ago
bmwusa
#ad With @BMWUSA’s Certified Pre-Owned College Grad Program, recent grads, or those graduating in the next 6 months, may be eligible for a $1,000 incentive on select 2021–2024 models through BMW Financial Services. There are options across gas, plug-in hybrid, and electric, so you can find something that actually fits your lifestyle while still getting the design, technology, and driving experience BMW is known for. If you’re figuring out your first car after graduation, getting this level of quality and coverage just feels like Common Sense. Check the link in my bio to learn more! #college #grad #personalfinance #adulting
The BMW i7 does rear-seat entertainment the luxury way.
979K
49.8K
285
11mo ago
bmwusa
The BMW i7 does rear-seat entertainment the luxury way.
IG carousels may have a limit, but ///M doesn’t. Premiering at the 24 Hours of Le Mans, the BMW M Concept Neue Klasse announces ambitious intentions: to revolutionize the performance of all-electric vehicles. The BMW M eDrive system combines four electric motors with wheel-specific control software for driving dynamics unlike anything before it. Daily driving feel and racetrack capabilities are both elevated to a new level. Inside, four bucket seats in Bathurst Blue and Berry Red, black nubuck leather, and M-specific hexagonal backlighting keep the focus exactly where it belongs: on the driving experience. Because at BMW M, form follows function—every detail, every surface, every system. Buckle up for the next generation of BMW M. The BMW M Concept Neue Klasse is a concept vehicle and is not available for purchase.
950K
38.0K
1.40K
1mo ago
bmwusa
IG carousels may have a limit, but ///M doesn’t. Premiering at the 24 Hours of Le Mans, the BMW M Concept Neue Klasse announces ambitious intentions: to revolutionize the performance of all-electric vehicles. The BMW M eDrive system combines four electric motors with wheel-specific control software for driving dynamics unlike anything before it. Daily driving feel and racetrack capabilities are both elevated to a new level. Inside, four bucket seats in Bathurst Blue and Berry Red, black nubuck leather, and M-specific hexagonal backlighting keep the focus exactly where it belongs: on the driving experience. Because at BMW M, form follows function—every detail, every surface, every system. Buckle up for the next generation of BMW M. The BMW M Concept Neue Klasse is a concept vehicle and is not available for purchase.
Unveiling a formidable combination of power and luxury. This is the XM Label.
949K
25.8K
392
11mo ago
bmwusa
Unveiling a formidable combination of power and luxury. This is the XM Label.

BMW USA (@bmwusa) Instagram Stats & Analytics

BMW USA (@bmwusa) has 4.44M Instagram followers with a 3.53% engagement rate over the past 12 months. Across 353 posts, BMW USA received 3.61M total likes and 63.4M impressions, averaging 10.2K likes per post. This page tracks BMW USA's performance metrics, top content, and engagement trends — updated daily.

BMW USA (@bmwusa) Instagram Analytics FAQ

How many Instagram followers does BMW USA have?+
BMW USA (@bmwusa) has 4.44M Instagram followers as of August 2026.
What is BMW USA's Instagram engagement rate?+
BMW USA's Instagram engagement rate is 3.53% over the last 12 months, based on 353 posts.
How many likes does BMW USA get on Instagram?+
BMW USA received 3.61M total likes across 353 posts in the last 12 months, averaging 10.2K likes per post.
How many Instagram impressions does BMW USA get?+
BMW USA's Instagram content generated 63.4M total impressions over the last 12 months.