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followers
896K
impressions
64.4M
likes
1.26M
comments
10.5K
posts
186
engagement
1.10%
emv
$1.62M
Average per post
346K

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The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
3.22M
28.1K
128
11mo ago
polestarcars
The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
If anyone knows the thrill of driving, it’s Ben Collins. He’s made a career of it.
 In episode 3 of The anatomy of performance, we take Polestar 5 to Portimão in Portugal to explore how different settings shape that feeling.
3.04M
11.7K
105
2w ago
polestarcars
If anyone knows the thrill of driving, it’s Ben Collins. He’s made a career of it.
 In episode 3 of The anatomy of performance, we take Polestar 5 to Portimão in Portugal to explore how different settings shape that feeling.
Is it Polestar 4, or something else entirely? Yes. Polestar 4 SUV. Learn more via link in bio.
2.93M
16.0K
264
2mo ago
polestarcars
Is it Polestar 4, or something else entirely? Yes. Polestar 4 SUV. Learn more via link in bio.
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try. We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded. The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel. The research begins this summer.
2.91M
1.73K
21
5mo ago
polestarcars
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try. We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded. The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel. The research begins this summer.
Watching the world go by from the passenger seat. Nature, perfectly framed. From Sweden to the Sahara.
2.64M
52.3K
112
6mo ago
polestarcars
Watching the world go by from the passenger seat. Nature, perfectly framed. From Sweden to the Sahara.
Gotland Ring test circuit. Or as we now refer to it: the lab.
 In episode 2 of The anatomy of performance, we take our search for a way to measure the thrill of driving to the track.
2.51M
13.6K
13
3w ago
polestarcars
Gotland Ring test circuit. Or as we now refer to it: the lab.
 In episode 2 of The anatomy of performance, we take our search for a way to measure the thrill of driving to the track.
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create. Episode 1: A blank page Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
2.10M
9.47K
84
5mo ago
polestarcars
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create. Episode 1: A blank page Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
2.07M
37.7K
438
10mo ago
polestarcars
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
Four professional footballers. One very fast car. Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. Fastest team wins. Game on. Competition ended, winners have been contacted.
1.71M
27.0K
181
6mo ago
polestarcars
Four professional footballers. One very fast car. Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. Fastest team wins. Game on. Competition ended, winners have been contacted.
What does performance look like on the inside? Head of Interior Design JP Bernal on designing future Polestar cars around the driver. Sporty seats for both track and road. Physical controls. A bigger driver display, a smaller centre screen. “The driver is the centre of the interior, and then we design around it.”
1.71M
6.20K
57
1w ago
polestarcars
What does performance look like on the inside? Head of Interior Design JP Bernal on designing future Polestar cars around the driver. Sporty seats for both track and road. Physical controls. A bigger driver display, a smaller centre screen. “The driver is the centre of the interior, and then we design around it.”
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
1.64M
46.9K
83
11mo ago
polestarcars
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
1.56M
15.0K
73
11mo ago
polestarcars
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
1.54M
20.6K
98
6mo ago
polestarcars
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
Surprisingly spacious, or seriously sleek? Yes. Polestar 4 SUV.
1.45M
58.2K
180
2mo ago
polestarcars
Surprisingly spacious, or seriously sleek? Yes. Polestar 4 SUV.
Feint. Apex. Drift.
 Repeat. Same time next year.
1.41M
13.5K
82
9mo ago
polestarcars
Feint. Apex. Drift.
 Repeat. Same time next year.
Taking Polestar 5 to the beach. Just need to find the ocean.
1.40M
56.1K
122
2mo ago
polestarcars
Taking Polestar 5 to the beach. Just need to find the ocean.
Every pre-owned Polestar is thoroughly assessed before approval. Systems checked. Software updated. Performance calibrated. Certified and ready for handover. Explore our pre-owned cars via the link in our bio.
1.33M
8.92K
100
7mo ago
polestarcars
Every pre-owned Polestar is thoroughly assessed before approval. Systems checked. Software updated. Performance calibrated. Certified and ready for handover. Explore our pre-owned cars via the link in our bio.
We took the question to the track. Now we’re heading to Oxford for answers.
 In the final episode of The anatomy of performance, we meet the research team to hear what they found, what we still don’t know, and how close we are to measuring the thrill of driving.
 Link in bio to watch the full episode.
1.31M
2.52K
24
1w ago
polestarcars
We took the question to the track. Now we’re heading to Oxford for answers.
 In the final episode of The anatomy of performance, we meet the research team to hear what they found, what we still don’t know, and how close we are to measuring the thrill of driving.
 Link in bio to watch the full episode.
Refined air. France. Andorra. Spain. 
One long stint across the Pyrenees. From Sweden to the Sahara.
1.18M
9.91K
79
6mo ago
polestarcars
Refined air. France. Andorra. Spain. 
One long stint across the Pyrenees. From Sweden to the Sahara.
Choose kilowatts. Choose instant acceleration. Choose something without a tailpipe (and the emissions they…emit). Choose to leave the past where it belongs.
1.09M
6.21K
125
10mo ago
polestarcars
Choose kilowatts. Choose instant acceleration. Choose something without a tailpipe (and the emissions they…emit). Choose to leave the past where it belongs.

Polestar (@polestarcars) Instagram Stats & Analytics

Polestar (@polestarcars) has 896K Instagram followers with a 1.10% engagement rate over the past 12 months. Across 186 posts, Polestar received 1.26M total likes and 64.4M impressions, averaging 6.76K likes per post. This page tracks Polestar's performance metrics, top content, and engagement trends — updated daily. To benchmark @polestarcars against other accounts, use Socialpruf's Instagram competitor analysis tool.

Polestar (@polestarcars) Instagram Analytics FAQ

How many Instagram followers does Polestar have?+
Polestar (@polestarcars) has 896K Instagram followers as of November 2026.
What is Polestar's Instagram engagement rate?+
Polestar's Instagram engagement rate is 1.10% over the last 12 months, based on 186 posts.
How many likes does Polestar get on Instagram?+
Polestar received 1.26M total likes across 186 posts in the last 12 months, averaging 6.76K likes per post.
How many Instagram impressions does Polestar get?+
Polestar's Instagram content generated 64.4M total impressions over the last 12 months.
Can I compare Polestar with other Instagram accounts?+
Yes. Add @polestarcars to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.