NewGet @polestarcars's full report
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followers
882K
impressions
61.4M
likes
1.16M
comments
8.50K
posts
179
engagement
1.07%
emv
$1.53M
Average per post
343K

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Top Content

Reality blurs with simulation. Set the perfect lap across both worlds. 
Polestar 5 is coming to Gran Turismo 7 this December.
6.48M
34.9K
614
11mo ago
polestarcars
Reality blurs with simulation. Set the perfect lap across both worlds. Polestar 5 is coming to Gran Turismo 7 this December.
The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
3.22M
28.1K
129
10mo ago
polestarcars
The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
Is it Polestar 4, or something else entirely? Yes. Polestar 4 SUV.

Learn more via link in bio.
2.93M
15.9K
264
1mo ago
polestarcars
Is it Polestar 4, or something else entirely? Yes. Polestar 4 SUV. Learn more via link in bio.
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try.

We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded.

The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel.

The research begins this summer.
2.91M
1.73K
21
5mo ago
polestarcars
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try. We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded. The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel. The research begins this summer.
Watching the world go by from the passenger seat. Nature, perfectly framed.

From Sweden to the Sahara.
2.64M
52.3K
112
5mo ago
polestarcars
Watching the world go by from the passenger seat. Nature, perfectly framed. From Sweden to the Sahara.
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create.

Episode 1: A blank page
Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
2.09M
9.47K
84
4mo ago
polestarcars
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create. Episode 1: A blank page Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
2.07M
37.7K
439
9mo ago
polestarcars
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
Four professional footballers. One very fast car. 

Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. 

Fastest team wins. Game on.

Competition ended, winners have been contacted.
1.71M
27.0K
181
6mo ago
polestarcars
Four professional footballers. One very fast car. Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. Fastest team wins. Game on. Competition ended, winners have been contacted.
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
1.64M
46.9K
83
10mo ago
polestarcars
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
1.56M
15.0K
73
10mo ago
polestarcars
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
1.54M
20.6K
97
5mo ago
polestarcars
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
Gotland Ring test circuit. Or as we now refer to it: the lab.

In episode 2 of The anatomy of performance, we take our search for a way to measure the thrill of driving to the track.
1.47M
8.68K
5
4d ago
polestarcars
Gotland Ring test circuit. Or as we now refer to it: the lab.
 In episode 2 of The anatomy of performance, we take our search for a way to measure the thrill of driving to the track.
Surprisingly spacious, or seriously sleek? Yes. Polestar 4 SUV.
1.45M
58.2K
181
1mo ago
polestarcars
Surprisingly spacious, or seriously sleek? Yes. Polestar 4 SUV.
Feint. Apex. Drift.
 Repeat.

Same time next year.
1.41M
13.5K
82
8mo ago
polestarcars
Feint. Apex. Drift.
 Repeat. Same time next year.
Taking Polestar 5 to the beach. Just need to find the ocean.
1.40M
56.1K
122
1mo ago
polestarcars
Taking Polestar 5 to the beach. Just need to find the ocean.
Every pre-owned Polestar is thoroughly assessed before approval. 

Systems checked. 
Software updated. 
Performance calibrated. 
Certified and ready for handover.

Explore our pre-owned cars via the link in our bio.
1.33M
8.92K
100
6mo ago
polestarcars
Every pre-owned Polestar is thoroughly assessed before approval. Systems checked. Software updated. Performance calibrated. Certified and ready for handover. Explore our pre-owned cars via the link in our bio.
Refined air.

France. Andorra. Spain. 
One long stint across the Pyrenees.

From Sweden to the Sahara.
1.18M
9.90K
79
5mo ago
polestarcars
Refined air. France. Andorra. Spain. 
One long stint across the Pyrenees. From Sweden to the Sahara.
Choose kilowatts. Choose instant acceleration. 
Choose something without a tailpipe (and the emissions they…emit). 
Choose to leave the past where it belongs.
1.09M
6.21K
125
9mo ago
polestarcars
Choose kilowatts. Choose instant acceleration. Choose something without a tailpipe (and the emissions they…emit). Choose to leave the past where it belongs.
Two electric GTs. One ice track. Find the perfect line.
1.06M
8.13K
49
8mo ago
polestarcars
Two electric GTs. One ice track. Find the perfect line.
Italians know a thing or two about design. So do we.
906K
36.2K
182
5mo ago
polestarcars
Italians know a thing or two about design. So do we.

Polestar (@polestarcars) Instagram Stats & Analytics

Polestar (@polestarcars) has 882K Instagram followers with a 1.07% engagement rate over the past 12 months. Across 179 posts, Polestar received 1.16M total likes and 61.4M impressions, averaging 6.48K likes per post. This page tracks Polestar's performance metrics, top content, and engagement trends — updated daily. To benchmark @polestarcars against other accounts, use Socialpruf's Instagram competitor analysis tool.

Polestar (@polestarcars) Instagram Analytics FAQ

How many Instagram followers does Polestar have?+
Polestar (@polestarcars) has 882K Instagram followers as of October 2026.
What is Polestar's Instagram engagement rate?+
Polestar's Instagram engagement rate is 1.07% over the last 12 months, based on 179 posts.
How many likes does Polestar get on Instagram?+
Polestar received 1.16M total likes across 179 posts in the last 12 months, averaging 6.48K likes per post.
How many Instagram impressions does Polestar get?+
Polestar's Instagram content generated 61.4M total impressions over the last 12 months.
Can I compare Polestar with other Instagram accounts?+
Yes. Add @polestarcars to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.