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followers
865K
impressions
120M
likes
1.29M
comments
11.9K
posts
179
engagement
0.665%
emv
$2.75M
Average per post
673K

Key Metrics

Distributions

Top Content

Polestar and BVB.
A journey to the stars unlike anything you have seen before. 

#PolestarCars #BVB
18.2M
20.3K
89
11mo ago
polestarcars
Polestar and BVB. A journey to the stars unlike anything you have seen before. #PolestarCars #BVB
There’s nothing the paparazzi love more than a celebrity. Especially a celebrity with up to 1,015 Nm of torque. Polestar 5. Now here.
17.7M
16.2K
256
10mo ago
polestarcars
There’s nothing the paparazzi love more than a celebrity. Especially a celebrity with up to 1,015 Nm of torque. Polestar 5. Now here.
581.3 miles (935.44km) on a single charge from a Polestar 3 Long Range Single motor. A new Guinness World Record.
 
Sam Clarke, Kevin Booker and Richard Parker, a team of efficiency experts, achieved the longest travelled journey by an electric SUV on a single charge in a feat of endurance for both man and machine.
11.8M
18.0K
818
11mo ago
polestarcars
581.3 miles (935.44km) on a single charge from a Polestar 3 Long Range Single motor. A new Guinness World Record. Sam Clarke, Kevin Booker and Richard Parker, a team of efficiency experts, achieved the longest travelled journey by an electric SUV on a single charge in a feat of endurance for both man and machine.
From Sweden with love. And 650 kW of power. Polestar 5. As walked around by Alexander Skarsgård.
8.70M
127K
2.18K
9mo ago
polestarcars
From Sweden with love. And 650 kW of power. Polestar 5. As walked around by Alexander Skarsgård.
The Spy Who Confused Me. Starring Alexander Skarsgård and Polestar 5.
7.53M
39.1K
323
8mo ago
polestarcars
The Spy Who Confused Me. Starring Alexander Skarsgård and Polestar 5.
Reality blurs with simulation. Set the perfect lap across both worlds. 
Polestar 5 is coming to Gran Turismo 7 this December.
6.48M
35.0K
614
8mo ago
polestarcars
Reality blurs with simulation. Set the perfect lap across both worlds. Polestar 5 is coming to Gran Turismo 7 this December.
The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
3.22M
28.3K
129
7mo ago
polestarcars
The story continues on real asphalt. To recreate Polestar 5 for Gran Turismo 7, we took the car to proving grounds in the Swedish woods and to the technical corners of Brands Hatch to understand how it behaves when pushed on track. Together with Igor Fraga, we captured the feel that would define its digital version.
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try.

We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded.

The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel.

The research begins this summer.
2.91M
1.71K
20
1mo ago
polestarcars
No one has ever measured the thrill of driving. Together with the SDG Impact Lab at the University of Oxford, we’re going to try. We’ll explore whether the thrill of driving can be scientifically observed, analysed, and decoded. The initiative brings together researchers from Engineering Science and Experimental Psychology to study what happens in the brain and body behind the wheel. The research begins this summer.
Watching the world go by from the passenger seat. Nature, perfectly framed.

From Sweden to the Sahara.
2.64M
52.6K
112
2mo ago
polestarcars
Watching the world go by from the passenger seat. Nature, perfectly framed. From Sweden to the Sahara.
Know your Scots Pines from your Norway Spruces? Put your skills to the test with the new GeoGuessr Polestar edition game. It’s the geolocation gameplay you love, with a Polestar twist. 

Take on 10 of Europe’s must-drive roads now via link in bio.
2.30M
9.51K
65
10mo ago
polestarcars
Know your Scots Pines from your Norway Spruces? Put your skills to the test with the new GeoGuessr Polestar edition game. It’s the geolocation gameplay you love, with a Polestar twist. Take on 10 of Europe’s must-drive roads now via link in bio.
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create.

Episode 1: A blank page
Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
2.08M
9.39K
80
4w ago
polestarcars
Everything is by Design. Every Polestar begins with an idea, shaped by a small team of distinct personalities. These are their stories, and the stories of the cars they create. Episode 1: A blank page Maria Uggla, Head of Colour and Materials, on why emotion drives every material choice, and how Polestar's design language started with nothing at all.
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
2.07M
37.7K
444
6mo ago
polestarcars
Polestar 5. Because tomorrow’s not dead yet. Starring Alexander Skarsgård.
Stars aligned. The @bvb09 25/26 Cup Kit is here.
1.96M
78.5K
179
10mo ago
polestarcars
Stars aligned. The @bvb09 25/26 Cup Kit is here.
Four professional footballers. One very fast car. 

Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. 

Fastest team wins. Game on.

Competition ended, winners have been contacted.
1.71M
27.1K
183
2mo ago
polestarcars
Four professional footballers. One very fast car. Welcome to the Polestar/BVB performance challenge. Round one: the slalom test. Fastest team wins. Game on. Competition ended, winners have been contacted.
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
1.64M
47.0K
83
7mo ago
polestarcars
This is the story behind the digital Polestar 5. And it starts with Igor Fraga, a driver who moves between two racing worlds: real life, and the digital circuits of Gran Turismo. Watch how he, together with Polestar engineers, designers, and Polyphony Digital, helped create the most accurate in-game version of Polestar 5 possible. Now available in Gran Turismo 7.
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
1.56M
15.0K
73
6mo ago
polestarcars
The story moves fully into the game. In the final part of the series, we follow how Polestar 5 was built inside Gran Turismo 7, using detailed scans, digital modelling, and in-game testing with Igor Fraga.
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
1.53M
20.6K
97
1mo ago
polestarcars
The new Polestar 4 coupé. Refined driving dynamics. Improved sustainability credentials. And still the fastest-accelerating Polestar on the road today.
Feint. Apex. Drift.
 Repeat.

Same time next year.
1.41M
13.6K
82
5mo ago
polestarcars
Feint. Apex. Drift.
 Repeat. Same time next year.
Every pre-owned Polestar is thoroughly assessed before approval. 

Systems checked. 
Software updated. 
Performance calibrated. 
Certified and ready for handover.

Explore our pre-owned cars via the link in our bio.
1.32M
8.94K
101
3mo ago
polestarcars
Every pre-owned Polestar is thoroughly assessed before approval. Systems checked. Software updated. Performance calibrated. Certified and ready for handover. Explore our pre-owned cars via the link in our bio.
Refined air.

France. Andorra. Spain. 
One long stint across the Pyrenees.

From Sweden to the Sahara.
1.17M
9.88K
77
2mo ago
polestarcars
Refined air. France. Andorra. Spain. 
One long stint across the Pyrenees. From Sweden to the Sahara.

Polestar (@polestarcars) Instagram Stats & Analytics

Polestar (@polestarcars) has 865K Instagram followers with a 0.67% engagement rate over the past 12 months. Across 179 posts, Polestar received 1.29M total likes and 106M impressions, averaging 7.20K likes per post. This page tracks Polestar's performance metrics, top content, and engagement trends — updated daily.

Polestar (@polestarcars) Instagram Analytics FAQ

How many Instagram followers does Polestar have?+
Polestar (@polestarcars) has 865K Instagram followers as of July 2026.
What is Polestar's Instagram engagement rate?+
Polestar's Instagram engagement rate is 0.67% over the last 12 months, based on 179 posts.
How many likes does Polestar get on Instagram?+
Polestar received 1.29M total likes across 179 posts in the last 12 months, averaging 7.20K likes per post.
How many Instagram impressions does Polestar get?+
Polestar's Instagram content generated 106M total impressions over the last 12 months.