NewGet @richardmille's full report
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followers
3.02M
impressions
1.14B
likes
4.42M
comments
24.3K
posts
114
engagement
0.0895%
emv
$23.9M
Average per post
9.96M

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Suspended between silence and tension, the new RM 55-01 embodies an inner odyssey, that of time laid bare. Never empty, space becomes the very place where time is born, immune to gravity. 🎥 @milledollars
122M
87.0K
275
6mo ago
richardmille
Suspended between silence and tension, the new RM 55-01 embodies an inner odyssey, that of time laid bare. Never empty, space becomes the very place where time is born, immune to gravity. 🎥 @milledollars
Overload There comes a moment when accumulation ceases to be mere addition. Concepts, lines, materials, forces and mechanisms come together until every reference fades away. The eye hesitates. The mind searches for meaning. Then, suddenly, everything falls into place. What first feels like overload becomes revelation. From mechanics comes motion. From motion comes speed. From speed comes performance. And when every element finally finds its rightful place, performance gives rise to beauty. Overload is not excess. It is the moment when complexity becomes purity. 🎥 @milledollars & @redot.studio
118M
35.6K
104
3mo ago
richardmille
Overload There comes a moment when accumulation ceases to be mere addition. Concepts, lines, materials, forces and mechanisms come together until every reference fades away. The eye hesitates. The mind searches for meaning. Then, suddenly, everything falls into place. What first feels like overload becomes revelation. From mechanics comes motion. From motion comes speed. From speed comes performance. And when every element finally finds its rightful place, performance gives rise to beauty. Overload is not excess. It is the moment when complexity becomes purity. 🎥 @milledollars & @redot.studio
If you feel like life is currently lacking a bit of lustre, we have the solution. The Dazzling Division: a Richard Mille film heralding the arrival of the RM HJ-02 featuring Oscar-winning actor Michelle Yeoh and four resplendent co-stars. Set in a surreal world of luxury, sparkle and irreverence this project is a carefree experiment in high-end marketing. A multi-media hybrid that showcases Richard Mille’s new series of timepieces rhythmed by the sound of French electronic music duo @etjusticepourtous’s irrepressible beats. Watch this fully sparkle on YouTube. 🎥 @milledollars
106M
63.8K
318
4mo ago
richardmille
If you feel like life is currently lacking a bit of lustre, we have the solution. The Dazzling Division: a Richard Mille film heralding the arrival of the RM HJ-02 featuring Oscar-winning actor Michelle Yeoh and four resplendent co-stars. Set in a surreal world of luxury, sparkle and irreverence this project is a carefree experiment in high-end marketing. A multi-media hybrid that showcases Richard Mille’s new series of timepieces rhythmed by the sound of French electronic music duo @etjusticepourtous’s irrepressible beats. Watch this fully sparkle on YouTube. 🎥 @milledollars
Due to the curvature of the brand’s cases, their tripartite construction, and the complexity of the casebands, setting a Richard Mille case is notoriously challenging, where perfection must follow every line. Watch the full documentary on YouTube. 🎥 @milledollars
103M
32.9K
96
5mo ago
richardmille
Due to the curvature of the brand’s cases, their tripartite construction, and the complexity of the casebands, setting a Richard Mille case is notoriously challenging, where perfection must follow every line. Watch the full documentary on YouTube. 🎥 @milledollars
Eternal Snow is a winter journey back to the innocence of childhood. A reenactment of those special memories we all recognise - watching white flakes drift gently from the sky and feeling a profound sense of wonder and amazement stir up from within. At its core, this story serves as a tribute to the beauty of the natural world. A force that touches each of us in a deeply elemental way, transcending cultures, languages and generations, offering a purity that needs no words. And like the geometric elegance of each snowflake’s crystalline structure, it is fragile, complex and utterly captivating. A delicate work of art to remind us that when faced with breathtaking beauty, it is impossible to remain of ice. 🎥 @milledollars
99.5M
48.7K
43
7mo ago
richardmille
Eternal Snow is a winter journey back to the innocence of childhood. A reenactment of those special memories we all recognise - watching white flakes drift gently from the sky and feeling a profound sense of wonder and amazement stir up from within. At its core, this story serves as a tribute to the beauty of the natural world. A force that touches each of us in a deeply elemental way, transcending cultures, languages and generations, offering a purity that needs no words. And like the geometric elegance of each snowflake’s crystalline structure, it is fragile, complex and utterly captivating. A delicate work of art to remind us that when faced with breathtaking beauty, it is impossible to remain of ice. 🎥 @milledollars
More than a collaboration, the RM 64-01 Tourbillon Colnago is the meeting of two manufacturers for whom technical innovation has always been inseparable from craftsmanship. A watch where the worlds of haute horlogerie and elite cycling converge through a shared culture of engineering. 🎥 @milledollars
98.1M
57.1K
210
3mo ago
richardmille
More than a collaboration, the RM 64-01 Tourbillon Colnago is the meeting of two manufacturers for whom technical innovation has always been inseparable from craftsmanship. A watch where the worlds of haute horlogerie and elite cycling converge through a shared culture of engineering. 🎥 @milledollars
An exclusive collection of 12 unique timepieces, the new RM HJ-02 unfolds primarily as a study in individuality. Each piece is constructed through deliberate choices, resulting in compositions that are all unique pieces of art. Softness and intensity coexist in each watch as the fluid contours of the tonneau case meet the sharply defined geometry of the gem-setting. 🎥 @milledollars
96.9M
88.6K
466
4mo ago
richardmille
An exclusive collection of 12 unique timepieces, the new RM HJ-02 unfolds primarily as a study in individuality. Each piece is constructed through deliberate choices, resulting in compositions that are all unique pieces of art. Softness and intensity coexist in each watch as the fluid contours of the tonneau case meet the sharply defined geometry of the gem-setting. 🎥 @milledollars
Presented in 2005, the RM 007 was the first ladies’ watch developed by Richard Mille, embodying all the codes and standards applied to the brand’s men’s timepieces. It marked the Maison’s entry into the world of high jewellery watchmaking. Watch the full documentary on YouTube. 🎥 @milledollars
81.9M
35.1K
184
5mo ago
richardmille
Presented in 2005, the RM 007 was the first ladies’ watch developed by Richard Mille, embodying all the codes and standards applied to the brand’s men’s timepieces. It marked the Maison’s entry into the world of high jewellery watchmaking. Watch the full documentary on YouTube. 🎥 @milledollars
Richard Mille has always embraced the unconventional, challenging established ways of thinking. Traditionally paired with gold, precious stones are combined with ultra-technical materials, offering an approach that is as innovative as it is striking to behold, between tradition and revolution. Watch the full documentary on YouTube. 🎥 @milledollars
76.2M
38.0K
154
5mo ago
richardmille
Richard Mille has always embraced the unconventional, challenging established ways of thinking. Traditionally paired with gold, precious stones are combined with ultra-technical materials, offering an approach that is as innovative as it is striking to behold, between tradition and revolution. Watch the full documentary on YouTube. 🎥 @milledollars
The two new interpretations of the RM 17-02 Tourbillon, powered by the same ultra-skeletonised titanium heart, are distinguished by their unique aesthetics and personalities. While the RM 17-02 in TZP black ceramic embodies an ardent technicality, where the warmth of gold and the visual power of black ceramic evoke a sense of creative volcanism, the RM 17-02 in ATZ white ceramic expresses purity and elegance, allowing the movement to fully reveal its technical and visual virtuosity. 🎥 @milledollars
59.9M
52.3K
310
11mo ago
richardmille
The two new interpretations of the RM 17-02 Tourbillon, powered by the same ultra-skeletonised titanium heart, are distinguished by their unique aesthetics and personalities. While the RM 17-02 in TZP black ceramic embodies an ardent technicality, where the warmth of gold and the visual power of black ceramic evoke a sense of creative volcanism, the RM 17-02 in ATZ white ceramic expresses purity and elegance, allowing the movement to fully reveal its technical and visual virtuosity. 🎥 @milledollars
Every technical detail of the in-house titanium CRMA4 calibre reflects a pursuit of mechanical efficiency and is totally designed for easy daily use, epitomized by its microblasted red gold rotating bezel. With a simple rotation, it allows users to set the local time and instantly adjust for the 23 other major cities displayed on the upper titanium flange. This innovative system integrated into the RM 63-02 automatic demands precise adjustment of its elements to ensure optimal and long-lasting functionality. Despite its complexity, the watch maintains water resistance up to 30 meters, a feat validated through 5,000 function control cycles, with additional water resistance verification performed every 1,000 cycles.
24.7M
5.87K
90
12mo ago
richardmille
Every technical detail of the in-house titanium CRMA4 calibre reflects a pursuit of mechanical efficiency and is totally designed for easy daily use, epitomized by its microblasted red gold rotating bezel. With a simple rotation, it allows users to set the local time and instantly adjust for the 23 other major cities displayed on the upper titanium flange. This innovative system integrated into the RM 63-02 automatic demands precise adjustment of its elements to ensure optimal and long-lasting functionality. Despite its complexity, the watch maintains water resistance up to 30 meters, a feat validated through 5,000 function control cycles, with additional water resistance verification performed every 1,000 cycles.
El Matador, @iliatopuria, enters the great family of Richard Mille partners. Rewriting the UFC history books, the current world champion at Featherweight and Lightweight knows where he comes from and where he wants to go. Ilia is the first combat sports star to partner with Richard Mille. The 29-year-old fighter’s quiet precision matches the brand’s understated technicality. “I feel a lot of pride, because it’s huge—not only for me, but for the entire fighting world.” 📸 @odieuxboby
13.5M
540K
1.52K
6mo ago
richardmille
El Matador, @iliatopuria, enters the great family of Richard Mille partners. Rewriting the UFC history books, the current world champion at Featherweight and Lightweight knows where he comes from and where he wants to go. Ilia is the first combat sports star to partner with Richard Mille. The 29-year-old fighter’s quiet precision matches the brand’s understated technicality. “I feel a lot of pride, because it’s huge—not only for me, but for the entire fighting world.” 📸 @odieuxboby
The RM 07-01 Coloured Ceramics 2026 continues the brand’s exploration of coloured ceramics and a surreal aesthetic. While preserving the strong codes of the collection—most notably the dial, enriched with multiple decorative techniques—this new iteration advances the concept through an intentionally fragmented gem-setting composition, amplifying contrast and delivering a more assertive, unconventional aesthetic. 🎥 @milledollars
13.4M
9.55K
163
7mo ago
richardmille
The RM 07-01 Coloured Ceramics 2026 continues the brand’s exploration of coloured ceramics and a surreal aesthetic. While preserving the strong codes of the collection—most notably the dial, enriched with multiple decorative techniques—this new iteration advances the concept through an intentionally fragmented gem-setting composition, amplifying contrast and delivering a more assertive, unconventional aesthetic. 🎥 @milledollars
@iliatopuria, new Richard Mille partner and current UFC Lightweight Champion, is one of the most explosive talents in modern mixed martial arts. His resilience, composure, and humility make him a fighter in the noblest sense of the discipline. Combining elite boxing with relentless grappling pressure, El Matador’s success is the result of relentless training, countless hours spent preparing both body and mind for the few minutes in the cage that can define his future. 📸 @odieuxboby
10.8M
432K
1.37K
6mo ago
richardmille
@iliatopuria, new Richard Mille partner and current UFC Lightweight Champion, is one of the most explosive talents in modern mixed martial arts. His resilience, composure, and humility make him a fighter in the noblest sense of the discipline. Combining elite boxing with relentless grappling pressure, El Matador’s success is the result of relentless training, countless hours spent preparing both body and mind for the few minutes in the cage that can define his future. 📸 @odieuxboby
In many ways, a Richard Mille watch and a racing bicycle share the same essential truth: both are complex mechanical systems in which every component plays a precise role in energy transmission. Lightness, rigidity, efficiency, material optimisation and the relentless pursuit of performance are values shared by both worlds. Principles that are powerfully embodied in the new RM 64-01 Tourbillon Colnago. 🎥 @milledollars
10.4M
36.0K
194
3mo ago
richardmille
In many ways, a Richard Mille watch and a racing bicycle share the same essential truth: both are complex mechanical systems in which every component plays a precise role in energy transmission. Lightness, rigidity, efficiency, material optimisation and the relentless pursuit of performance are values shared by both worlds. Principles that are powerfully embodied in the new RM 64-01 Tourbillon Colnago. 🎥 @milledollars
Discipline defines @iliatopuria, the new Richard Mille partner. He combines an elite mindset, built on composed emotional control, with a powerful fighting style that has defined his identity and taken him to the very top of the sport. A rise in power that serves a single purpose: self happiness. 🎥 @milledollars
8.49M
165K
1.32K
6mo ago
richardmille
Discipline defines @iliatopuria, the new Richard Mille partner. He combines an elite mindset, built on composed emotional control, with a powerful fighting style that has defined his identity and taken him to the very top of the sport. A rise in power that serves a single purpose: self happiness. 🎥 @milledollars
Beyond her career, Serenay Sarıkaya draws her inspiration from the women who have shaped her life and her country. Independent, grounded and determined, she embodies a strength that leaves room for both elegance and evolution. Through the characters she plays, Sarıkaya wants to offer some of the encouragement she and Richard Mille share: to take risks, stay true to their credo and trust in what might come next. 📸 @kenzalebas
6.63M
265K
2.07K
4w ago
richardmille
Beyond her career, Serenay Sarıkaya draws her inspiration from the women who have shaped her life and her country. Independent, grounded and determined, she embodies a strength that leaves room for both elegance and evolution. Through the characters she plays, Sarıkaya wants to offer some of the encouragement she and Richard Mille share: to take risks, stay true to their credo and trust in what might come next. 📸 @kenzalebas
A longtime watch lover, Richard Mille’s new partner Serenay Sarıkaya was familiar with the brand well before the partnership came about. “To me, this brand is about having the courage to create your own rules. I love the idea of respecting where you come from without letting tradition define where you can go. I love how strength and elegance can exist together. You can be sophisticated and daring, feminine and powerful, deeply rooted and still constantly evolving.” 📸 @kenzalebas
5.79M
232K
1.67K
4w ago
richardmille
A longtime watch lover, Richard Mille’s new partner Serenay Sarıkaya was familiar with the brand well before the partnership came about. “To me, this brand is about having the courage to create your own rules. I love the idea of respecting where you come from without letting tradition define where you can go. I love how strength and elegance can exist together. You can be sophisticated and daring, feminine and powerful, deeply rooted and still constantly evolving.” 📸 @kenzalebas
Richard Mille welcomes Serenay Sarıkaya, one of Türkiye’s leading actors, as the newest partner to join the family. Since beginning her career at just 15, Serenay has moved between film, television and theatre, always following her curiosity rather than a prescribed path. Shaped in part by her athletic background, she approaches every challenge with the same mindset: push further, embrace the unexpected and keep moving forward. 📸 @kenzalebas
5.47M
219K
1.91K
4w ago
richardmille
Richard Mille welcomes Serenay Sarıkaya, one of Türkiye’s leading actors, as the newest partner to join the family. Since beginning her career at just 15, Serenay has moved between film, television and theatre, always following her curiosity rather than a prescribed path. Shaped in part by her athletic background, she approaches every challenge with the same mindset: push further, embrace the unexpected and keep moving forward. 📸 @kenzalebas
The RM 41-01 Tourbillon Flyback Chronograph Soccer goes far beyond a simple tribute to this sport; it is a demonstration of the brand’s ability to merge advanced horology with sport-specific functionality. 650 movement components, 800 in total including the case; five years of development; a new patented tourbillon flyback chronograph; two new complications; and a new Basalt TPT® case material—such is the RM 41-01, one of the most complex and refined calibres ever created by the brand. 🎥 @milledollars
5.37M
16.3K
189
7mo ago
richardmille
The RM 41-01 Tourbillon Flyback Chronograph Soccer goes far beyond a simple tribute to this sport; it is a demonstration of the brand’s ability to merge advanced horology with sport-specific functionality. 650 movement components, 800 in total including the case; five years of development; a new patented tourbillon flyback chronograph; two new complications; and a new Basalt TPT® case material—such is the RM 41-01, one of the most complex and refined calibres ever created by the brand. 🎥 @milledollars

Richard Mille (@richardmille) Instagram Stats & Analytics

Richard Mille (@richardmille) has 3.02M Instagram followers with a 0.09% engagement rate over the past 12 months. Across 114 posts, Richard Mille received 4.42M total likes and 1.14B impressions, averaging 38.8K likes per post. This page tracks Richard Mille's performance metrics, top content, and engagement trends — updated daily. To benchmark @richardmille against other accounts, use Socialpruf's Instagram competitor analysis tool.

Richard Mille (@richardmille) Instagram Analytics FAQ

How many Instagram followers does Richard Mille have?+
Richard Mille (@richardmille) has 3.02M Instagram followers as of October 2026.
What is Richard Mille's Instagram engagement rate?+
Richard Mille's Instagram engagement rate is 0.09% over the last 12 months, based on 114 posts.
How many likes does Richard Mille get on Instagram?+
Richard Mille received 4.42M total likes across 114 posts in the last 12 months, averaging 38.8K likes per post.
How many Instagram impressions does Richard Mille get?+
Richard Mille's Instagram content generated 1.14B total impressions over the last 12 months.
Can I compare Richard Mille with other Instagram accounts?+
Yes. Add @richardmille to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.