NewGet @oakley's full report
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followers
3.30M
impressions
3.55B
likes
18.3M
comments
207K
posts
502
engagement
0.369%
emv
$75.8M
Average per post
7.07M

Key Metrics

Distributions

Top Content

This beautiful game always pushes me to do more. Sharing my new cricket shot with @oakleymeta AI glasses. #TheNinjaShot #Ad
1.21B
5.79M
144K
5mo ago
oakley
This beautiful game always pushes me to do more. Sharing my new cricket shot with @oakleymeta AI glasses. #TheNinjaShot #Ad
Stories can tell us where we’ve been and inspire where we are going. Welcome to a bold vision of the future, written from echoes of our past. This is Future Genesis Chapter 2.
297M
321K
1.38K
2mo ago
oakley
Stories can tell us where we’ve been and inspire where we are going. Welcome to a bold vision of the future, written from echoes of our past. This is Future Genesis Chapter 2.
Wang Chuqin 王楚钦, Team Oakley athlete and table tennis world champion, is tuned into the future with Oakley. Exploring the unknown and pushing boundaries, always one step ahead. TEAM OAKLEY成员、中国乒乓球世界冠军王楚钦， 与Oakley同步未来频率。 探索未知边界，我们都习惯先行一步。
259M
8.06K
762
3mo ago
oakley
Wang Chuqin 王楚钦, Team Oakley athlete and table tennis world champion, is tuned into the future with Oakley. Exploring the unknown and pushing boundaries, always one step ahead. TEAM OAKLEY成员、中国乒乓球世界冠军王楚钦， 与Oakley同步未来频率。 探索未知边界，我们都习惯先行一步。
Meet Infiniloop. Born from relentless experimentation and crafted from a single continuous line, its silhouette feels weightless yet unmistakably precise. Now available at oakley.com and selected Oakley stores worldwide.
205M
72.6K
204
2mo ago
oakley
Meet Infiniloop. Born from relentless experimentation and crafted from a single continuous line, its silhouette feels weightless yet unmistakably precise. Now available at oakley.com and selected Oakley stores worldwide.
Ultra-dynamic lenses that adapt to all light conditions. Our customizable Oakley BiSphaera are now available with Transitions® lenses.
96.6M
53.1K
192
3mo ago
oakley
Ultra-dynamic lenses that adapt to all light conditions. Our customizable Oakley BiSphaera are now available with Transitions® lenses.
Athletic Intelligence is here. Push your training to the edge with @oakleymeta Performance AI glasses. Hands-free camera. Meta AI. Open-ear audio. Consider the game changed. #SuperBowlLX
87.6M
117K
1.51K
8mo ago
oakley
Athletic Intelligence is here. Push your training to the edge with @oakleymeta Performance AI glasses. Hands-free camera. Meta AI. Open-ear audio. Consider the game changed. #SuperBowlLX
Before moving into Future Genesis’ next chapter, let’s take it back to where it all began.
81.4M
54.7K
414
2mo ago
oakley
Before moving into Future Genesis’ next chapter, let’s take it back to where it all began.
Built for athletes, Oakley Meta Vanguard balances sport design with advanced technology. Featuring a shield lens that integrates smoothly under helmets and a sweatproof, water-resistant frame, it’s designed to perform through intensive training sessions. Sleek, lightweight, and immediate, Oakley Meta Vanguard is engineered for when breaking focus is not an option.
79.6M
165K
538
9mo ago
oakley
Built for athletes, Oakley Meta Vanguard balances sport design with advanced technology. Featuring a shield lens that integrates smoothly under helmets and a sweatproof, water-resistant frame, it’s designed to perform through intensive training sessions. Sleek, lightweight, and immediate, Oakley Meta Vanguard is engineered for when breaking focus is not an option.
Max Fearlight protects what he knows. His daughter Maxine looks beyond it. Watch her journey unfold in Future Genesis as curiosity leads her in the pursuit of radical new possibilities.
75.2M
213K
259
2mo ago
oakley
Max Fearlight protects what he knows. His daughter Maxine looks beyond it. Watch her journey unfold in Future Genesis as curiosity leads her in the pursuit of radical new possibilities.
The deepest mark is about to resurface - Oakley MUZM Scar & Suture Jacket cut through time to shape what comes next. Available June 11. #OakleyMUZM
67.7M
224K
318
3mo ago
oakley
The deepest mark is about to resurface - Oakley MUZM Scar & Suture Jacket cut through time to shape what comes next. Available June 11. #OakleyMUZM
Oakley presents: Jaylentopia. This isn’t pregame, it’s the main stage. Step into Jaylen’s world.
62.6M
38.7K
306
4mo ago
oakley
Oakley presents: Jaylentopia. This isn’t pregame, it’s the main stage. Step into Jaylen’s world.
Game changer. Kylian Mbappé in Oakley Meta HSTN. Prescription-ready, best paired with Transitions®️ lenses.
55.7M
53.8K
284
8mo ago
oakley
Game changer. Kylian Mbappé in Oakley Meta HSTN. Prescription-ready, best paired with Transitions®️ lenses.
POV: You’re me pulling up for gameday with @oakleymeta AI glasses
53.6M
274K
476
9mo ago
oakley
POV: You’re me pulling up for gameday with @oakleymeta AI glasses
POV: You’re racing to the #BigGame with @oakleymeta. 02.08.26.
34.0M
44.8K
141
8mo ago
oakley
POV: You’re racing to the #BigGame with @oakleymeta. 02.08.26.
Clear to dark in a blink. Oakley Meta HSTN with Transitions®️ lenses keeps you ready for any situation.
32.2M
1.29M
3.64K
8mo ago
oakley
Clear to dark in a blink. Oakley Meta HSTN with Transitions®️ lenses keeps you ready for any situation.
In the heart of Milan, SS27 takes its place. A new perspective on form and function.
30.1M
120K
154
3mo ago
oakley
In the heart of Milan, SS27 takes its place. A new perspective on form and function.
UFC 322 Face Off: Shevchenko vs Zhang.
25.6M
111K
409
10mo ago
oakley
UFC 322 Face Off: Shevchenko vs Zhang.
A brand new POV from inside the Octagon with @oakleymeta and the cutmen crew at VeChain #UFC322.
21.8M
224K
375
10mo ago
oakley
A brand new POV from inside the Octagon with @oakleymeta and the cutmen crew at VeChain #UFC322.
“Hey Meta, what’s my current heart rate?” Train hands-free with @meta.ai and your compatible @garmin devices.
21.0M
112K
177
10mo ago
oakley
“Hey Meta, what’s my current heart rate?” Train hands-free with @meta.ai and your compatible @garmin devices.
LET’S GO! @ishowspeed #SuperBowlLX
21.0M
59.1K
292
7mo ago
oakley
LET’S GO! @ishowspeed #SuperBowlLX

Oakley (@oakley) Instagram Stats & Analytics

Oakley (@oakley) has 3.30M Instagram followers with a 0.37% engagement rate over the past 12 months. Across 502 posts, Oakley received 18.3M total likes and 3.55B impressions, averaging 36.5K likes per post. This page tracks Oakley's performance metrics, top content, and engagement trends — updated daily.

Oakley (@oakley) Instagram Analytics FAQ

How many Instagram followers does Oakley have?+
Oakley (@oakley) has 3.30M Instagram followers as of October 2026.
What is Oakley's Instagram engagement rate?+
Oakley's Instagram engagement rate is 0.37% over the last 12 months, based on 502 posts.
How many likes does Oakley get on Instagram?+
Oakley received 18.3M total likes across 502 posts in the last 12 months, averaging 36.5K likes per post.
How many Instagram impressions does Oakley get?+
Oakley's Instagram content generated 3.55B total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.