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followers
32.3M
impressions
1.11B
likes
38.5M
comments
448K
posts
480
engagement
3.30%
emv
$32.4M
Average per post
2.31M
Key Metrics
Impressions
monthly
Distributions
Content
46.7M
201K
2.87K
4mo ago
playstation
Kratos’ kinetic combat finds a new genre.
2D action platformer God of War Sons of Sparta is available today on PS5. Read up on all the 20th anniversary celebrations at PlayStation Blog.
31.5M
1.26M
16.2K
5mo ago
playstation
Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video.
28.5M
121K
1.40K
4mo ago
playstation
God of War Sons of Sparta is out today on PS5, arm yourself with knowledge straight from the gods.
Embark on this 2D action platformer, available now on PlayStation Store.
25.0M
160K
464
3w ago
playstation
The UEFA Champions League final starts on PS5 🎮⚽ @santicazorla and @blaisematuidiofficiel play out their own #UCLfinal at @PlayStation House in Budapest. 🎮🏠
#PlayStationHouse
20.1M
287K
1.29K
5mo ago
playstation
The Ultimate Combo. @playstation 🤝 @nba 🤝 @championsleague 🤝 @marcelotwelve #PlayHasNoLimits
20.1M
1.26M
21.5K
11mo ago
playstation
Ready to press play
#PlayStation #ad #paidpartnership
19.3M
774K
1.50K
3w ago
playstation
Midfield master ✨ @playstation POTM: Vitinha
#UCLPOTM
17.7M
395K
1.53K
9mo ago
playstation
Deja que la música te lleve con el viento 🎶🍂🌊 @playstation
#ad
#paidpartnership
17.2M
688K
10.4K
11mo ago
playstation
The generational run continues ⚡️
Shai Gilgeous-Alexander is your #NBA2K26 Standard Edition Cover Athlete!
Pre-order NBA 2K26 starting tomorrow!
14.3M
1.01M
12.9K
6mo ago
playstation
Leon S. Kennedy returns in Resident Evil Requiem.
Launching on PS5 February 27
13.6M
544K
15.3K
3mo ago
playstation
Father and Son. Behold your first look at Kratos and Atreus in the God of War series now in production for @primevideo. Their journey to the highest peak begins.
11.0M
541K
5.45K
11mo ago
playstation
Do you have the same fav color DualSense controller as Lisa?
10.5M
627K
13.0K
2w ago
playstation
God of War Laufey is the next mainline chapter in Santa Monica Studio’s series.
First gameplay and story details of the newly announced PS5 action adventure at PlayStation Blog.
9.21M
368K
382
8mo ago
playstation
PLAYSTATION | REEBOK
Celebrate 30 years of gaming and 90s culture with the PlayStation x Reebok collection. Featuring designs with nostalgic nods to the PlayStation console that started it all, these sneakers will power your play on the court, in the streets, and on the pitch. Coming soon...
8.96M
358K
1.06K
1mo ago
playstation
Evo Japan featured new gameplay from MARVEL Tōkon: Fighting Souls and other highlights.
See the action from the event.
8.71M
561K
8.36K
9mo ago
playstation
Sound on for 30 years of nostalgia 🔊
7.67M
598K
3.09K
3mo ago
playstation
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay, exclusively in theatres July 31. Play Marvel’s Spider-Man 2, available now in the PlayStation Plus Game Catalog.
7.67M
307K
1.32K
9mo ago
playstation
Pre-orders for Ghost of Yōtei Limited Edition PS5 Console bundles and accessories begin starting September 4.
Clink the 🔗 in bio for full details at PlayStation Blog.
![Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.](https://cdn.socialpruf.com/instagram/thumbnails/3833851270385920415_9766379)
7.60M
304K
773
4mo ago
playstation
Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.
6.30M
252K
445
7mo ago
playstation
Share of the Week celebrates 5 years of PS5. #ItHappensOnPS5
Next week's theme: Side Quest
PlayStation (@playstation) Instagram Stats & Analytics
PlayStation (@playstation) has 32.3M Instagram followers with a 3.30% engagement rate over the past 12 months. Across 480 posts, PlayStation received 38.5M total likes and 797M impressions, averaging 80.2K likes per post. This page tracks PlayStation's performance metrics, top content, and engagement trends — updated daily.
PlayStation (@playstation) Instagram Analytics FAQ
How many Instagram followers does PlayStation have?+
PlayStation (@playstation) has 32.3M Instagram followers as of June 2026.
What is PlayStation's Instagram engagement rate?+
PlayStation's Instagram engagement rate is 3.30% over the last 12 months, based on 480 posts.
How many likes does PlayStation get on Instagram?+
PlayStation received 38.5M total likes across 480 posts in the last 12 months, averaging 80.2K likes per post.
How many Instagram impressions does PlayStation get?+
PlayStation's Instagram content generated 797M total impressions over the last 12 months.