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followers
32.6M
impressions
1.07B
likes
37.7M
comments
428K
posts
475
engagement
3.39%
emv
$31.3M
Average per post
2.25M
Key Metrics
Impressions
monthly
Distributions
Content
46.7M
201K
2.88K
2mo ago
playstation
Kratos’ kinetic combat finds a new genre.
2D action platformer God of War Sons of Sparta is available today on PS5. Read up on all the 20th anniversary celebrations at PlayStation Blog.
31.5M
1.26M
16.3K
3mo ago
playstation
Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video.
28.5M
121K
1.41K
2mo ago
playstation
God of War Sons of Sparta is out today on PS5, arm yourself with knowledge straight from the gods.
Embark on this 2D action platformer, available now on PlayStation Store.
20.1M
287K
1.29K
3mo ago
playstation
The Ultimate Combo. @playstation 🤝 @nba 🤝 @championsleague 🤝 @marcelotwelve #PlayHasNoLimits
19.9M
1.26M
21.6K
9mo ago
playstation
Ready to press play
#PlayStation #ad #paidpartnership
17.7M
395K
1.53K
7mo ago
playstation
Deja que la música te lleve con el viento 🎶🍂🌊 @playstation
#ad
#paidpartnership
17.2M
689K
10.5K
9mo ago
playstation
The generational run continues ⚡️
Shai Gilgeous-Alexander is your #NBA2K26 Standard Edition Cover Athlete!
Pre-order NBA 2K26 starting tomorrow!
14.1M
997K
12.9K
4mo ago
playstation
Leon S. Kennedy returns in Resident Evil Requiem.
Launching on PS5 February 27
13.6M
544K
15.3K
1mo ago
playstation
Father and Son. Behold your first look at Kratos and Atreus in the God of War series now in production for @primevideo. Their journey to the highest peak begins.
11.0M
543K
5.48K
9mo ago
playstation
Do you have the same fav color DualSense controller as Lisa?
10.3M
776K
9.16K
11mo ago
playstation
Watch the new Grand Theft Auto VI trailer.
Coming to PS5 May 26, 2026.
9.22M
369K
382
6mo ago
playstation
PLAYSTATION | REEBOK
Celebrate 30 years of gaming and 90s culture with the PlayStation x Reebok collection. Featuring designs with nostalgic nods to the PlayStation console that started it all, these sneakers will power your play on the court, in the streets, and on the pitch. Coming soon...
8.70M
562K
8.37K
7mo ago
playstation
Sound on for 30 years of nostalgia 🔊
7.68M
307K
1.32K
7mo ago
playstation
Pre-orders for Ghost of Yōtei Limited Edition PS5 Console bundles and accessories begin starting September 4.
Clink the 🔗 in bio for full details at PlayStation Blog.
7.65M
598K
3.09K
1mo ago
playstation
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay, exclusively in theatres July 31. Play Marvel’s Spider-Man 2, available now in the PlayStation Plus Game Catalog.
![Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.](https://cdn.socialpruf.com/instagram/thumbnails/3833851270385920415_9766379)
7.61M
304K
776
2mo ago
playstation
Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.
6.31M
253K
445
5mo ago
playstation
Share of the Week celebrates 5 years of PS5. #ItHappensOnPS5
Next week's theme: Side Quest
5.79M
307K
6.97K
6mo ago
playstation
Master Chief comes to PlayStation.
Halo: Campaign Evolved launches on PS5 next year, rebuilt and modernized with 2-player local co-op and 4-player online co-op. Click the link in bio for full details.
5.78M
483K
5.45K
2mo ago
playstation
Two big God of War announcements, fresh from State of Play:
Ω God of War Greek trilogy remake in development
🛡️ God of War Sons of Sparta, out now on PS5
Head to PlayStation Blog for full details.
5.58M
302K
2.96K
5mo ago
playstation
Introducing the 27” Gaming Monitor with DualSense Charging Hook. Bring the PlayStation experience to your desktop gaming space with:
🔵 QHD screen with HDR visuals
🔵 Up to 240 Hz refresh rate with VRR support
🔵 Convenient charging hook for a DualSense or DualSense Edge controller
Full details at PlayStation Blog on this US and Japan release coming 2026.
PlayStation (@playstation) Instagram Stats & Analytics
PlayStation (@playstation) has 32.6M Instagram followers with a 3.39% engagement rate over the past 12 months. Across 475 posts, PlayStation received 37.7M total likes and 774M impressions, averaging 79.5K likes per post. This page tracks PlayStation's performance metrics, top content, and engagement trends — updated daily.
PlayStation (@playstation) Instagram Analytics FAQ
How many Instagram followers does PlayStation have?+
PlayStation (@playstation) has 32.6M Instagram followers as of April 2026.
What is PlayStation's Instagram engagement rate?+
PlayStation's Instagram engagement rate is 3.39% over the last 12 months, based on 475 posts.
How many likes does PlayStation get on Instagram?+
PlayStation received 37.7M total likes across 475 posts in the last 12 months, averaging 79.5K likes per post.
How many Instagram impressions does PlayStation get?+
PlayStation's Instagram content generated 774M total impressions over the last 12 months.