NewGet @playstation's full report
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followers
32.8M
impressions
1.10B
likes
37.9M
comments
937K
posts
479
engagement
3.33%
emv
$32.6M
Average per post
2.29M
Key Metrics
Impressions
monthly
Distributions
Content
46.7M
200K
2.84K
7mo ago
playstation
Kratos’ kinetic combat finds a new genre.
2D action platformer God of War Sons of Sparta is available today on PS5. Read up on all the 20th anniversary celebrations at PlayStation Blog.
31.4M
1.26M
16.3K
8mo ago
playstation
Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video.
28.5M
121K
1.39K
7mo ago
playstation
God of War Sons of Sparta is out today on PS5, arm yourself with knowledge straight from the gods.
Embark on this 2D action platformer, available now on PlayStation Store.
25.0M
160K
478
4mo ago
playstation
The UEFA Champions League final starts on PS5 🎮⚽ @santicazorla and @blaisematuidiofficiel play out their own #UCLfinal at @PlayStation House in Budapest. 🎮🏠
#PlayStationHouse
20.4M
1.25M
18.9K
4w ago
playstation
Introducing the Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers, inspired by Vice City and available November 19.
First details at 🔗 in bio.
20.2M
286K
1.29K
8mo ago
playstation
The Ultimate Combo. @playstation 🤝 @nba 🤝 @championsleague 🤝 @marcelotwelve #PlayHasNoLimits
19.3M
772K
1.51K
4mo ago
playstation
Midfield master ✨ @playstation POTM: Vitinha
#UCLPOTM
14.4M
1.01M
12.7K
9mo ago
playstation
Leon S. Kennedy returns in Resident Evil Requiem.
Launching on PS5 February 27
13.6M
543K
15.3K
7mo ago
playstation
Father and Son. Behold your first look at Kratos and Atreus in the God of War series now in production for @primevideo. Their journey to the highest peak begins.
12.7M
509K
9.25K
2mo ago
playstation
The Rose that grew from the Chicago concrete 🌹
Derrick Rose is your NBA 2K27 Ultra Edition Cover Athlete
Pre-order NBA 2K27 now at the 🔗 in bio
11.0M
639K
19.1K
4mo ago
playstation
God of War Laufey is the next mainline chapter in Santa Monica Studio’s series.
First gameplay and story details of the newly announced PS5 action adventure at PlayStation Blog.
10.6M
750K
33.0K
3mo ago
playstation
Grand Theft Auto VI plays best on PS5. Pre-order today to get ready for launch.
9.64M
386K
5.09K
2mo ago
playstation
New threads hit Marvel's #SpiderMan2PS5 today.
Swing into action with suits inspired by Spider-Man: Brand New Day and MARVEL Tōkon: Fighting Souls
8.93M
357K
1.06K
5mo ago
playstation
Evo Japan featured new gameplay from MARVEL Tōkon: Fighting Souls and other highlights.
See the action from the event.
8.37M
338K
9.05K
1w ago
playstation
Ready to PRESS PLAY with LISA x PlayStation?
The LISA Limited Edition DualSense wireless controller and merchandise collection arrive this October.
#LISA #LISAxPlayStation
8.24M
852K
7.12K
3mo ago
playstation
Grand Theft Auto VI launches November 19, with pre-orders starting June 25.
Learn why it plays best on PS5 via the 🔗 link in bio.
7.87M
501K
7.42K
4w ago
playstation
Announcing the LEGO PlayStation, a nearly 1:1 scale reproduction of the original 1994 console.
The 1,911-piece project arrives later this year.
7.68M
596K
3.08K
6mo ago
playstation
A Brand New Day starts now.
Watch the official trailer for #SpiderManBrandNewDay, exclusively in theatres July 31. Play Marvel’s Spider-Man 2, available now in the PlayStation Plus Game Catalog.
![Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.](https://cdn.socialpruf.com/instagram/thumbnails/3833851270385920415_9766379?optimizer=image&width=512)
7.56M
303K
767
7mo ago
playstation
Fun fact: God of War Sons of Sparta developer Mega Cat Studios is named after this beautiful creature 🐈⬛
Founder and CEO James Deighan: “...we had a beloved cat that I had as a pet that passed. One of our [team members’ now-wife] volunteers at a local animal shelter here, and she was serving a few bottle babies. [Bottle babies] are whenever the shelters are completely overburdened with animals, the trained [certified] volunteers can take [cats] home and help raise them. I was dealing with some pet-loss heartbreak, as you do, and [the shelter had] this one, really aggressive runt in the litter that we ended up taking home and bottle feeding and spending some time with. That was Mega Cat.
“So when we first came up with a list of many ideas and names for the company, we included [“Mega Cat”] on the list and started voting and sharing it around with our friends, family, and colleagues. And there was this really overwhelmingly positive response [to the name]... which kind of rolls off the tongue. Early years, it really worked to our advantage, because people confused us with Mad Catz [laughs].
“We had all these names that we really went deep on, and we added a Mega Cat at the end of the list. Even our UPS driver was like, “that one's awesome, man.’”
Learn more from the dev at PlayStation Blog.
6.37M
359K
20.8K
1mo ago
playstation
Looking sharp.
Inspired by Insomniac’s Battle Reborn suit and claws, the Marvel's #WolverinePS5 Battle Yellow Limited Edition bundle and Adamantium Limited Edition console covers and DualSense release Sept 15.
Pre-orders live Aug 19. Head to PlayStation Blog for full details.
PlayStation (@playstation) Instagram Stats & Analytics
PlayStation (@playstation) has 32.8M Instagram followers with a 3.33% engagement rate over the past 12 months. Across 479 posts, PlayStation received 37.9M total likes and 1.10B impressions, averaging 79.1K likes per post. This page tracks PlayStation's performance metrics, top content, and engagement trends — updated daily.
PlayStation (@playstation) Instagram Analytics FAQ
How many Instagram followers does PlayStation have?+
PlayStation (@playstation) has 32.8M Instagram followers as of October 2026.
What is PlayStation's Instagram engagement rate?+
PlayStation's Instagram engagement rate is 3.33% over the last 12 months, based on 479 posts.
How many likes does PlayStation get on Instagram?+
PlayStation received 37.9M total likes across 479 posts in the last 12 months, averaging 79.1K likes per post.
How many Instagram impressions does PlayStation get?+
PlayStation's Instagram content generated 1.10B total impressions over the last 12 months.