NewGet @playstation's full report
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followers
32.9M
impressions
1.14B
likes
40.6M
comments
1.01M
posts
486
engagement
3.47%
emv
$34.3M
Average per post
2.35M

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Distributions

Top Content

Kratos’ kinetic combat finds a new genre.

2D action platformer God of War Sons of Sparta is available today on PS5. Read up on all the 20th anniversary celebrations at PlayStation Blog.
46.7M
200K
2.84K
9mo ago
playstation
Kratos’ kinetic combat finds a new genre. 2D action platformer God of War Sons of Sparta is available today on PS5. Read up on all the 20th anniversary celebrations at PlayStation Blog.
Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video.
31.4M
1.26M
16.3K
10mo ago
playstation
Meet Ryan Hurst, your Kratos in the God of War series coming to Prime Video.
God of War Sons of Sparta is out today on PS5, arm yourself with knowledge straight from the gods. 

Embark on this 2D action platformer, available now on PlayStation Store.
28.5M
120K
1.39K
9mo ago
playstation
God of War Sons of Sparta is out today on PS5, arm yourself with knowledge straight from the gods. Embark on this 2D action platformer, available now on PlayStation Store.
The UEFA Champions League final starts on PS5 🎮⚽ @santicazorla and @blaisematuidiofficiel play out their own #UCLfinal at @PlayStation House in Budapest. 🎮🏠 

#PlayStationHouse
25.0M
159K
477
5mo ago
playstation
The UEFA Champions League final starts on PS5 🎮⚽ @santicazorla and @blaisematuidiofficiel play out their own #UCLfinal at @PlayStation House in Budapest. 🎮🏠 #PlayStationHouse
Introducing the Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers, inspired by Vice City and available November 19. 

First details at 🔗 in bio.
20.9M
1.28M
19.1K
2mo ago
playstation
Introducing the Grand Theft Auto VI Limited-Edition DualSense Wireless Controllers, inspired by Vice City and available November 19. First details at 🔗 in bio.
The Ultimate Combo. @playstation 🤝 @nba 🤝 @championsleague 🤝 @marcelotwelve #PlayHasNoLimits
20.2M
286K
1.29K
9mo ago
playstation
The Ultimate Combo. @playstation 🤝 @nba 🤝 @championsleague 🤝 @marcelotwelve #PlayHasNoLimits
Midfield master ✨ @playstation POTM: Vitinha 

#UCLPOTM
19.3M
771K
1.51K
5mo ago
playstation
Midfield master ✨ @playstation POTM: Vitinha #UCLPOTM
Leon S. Kennedy returns in Resident Evil Requiem.

Launching on PS5 February 27
14.5M
1.01M
12.7K
11mo ago
playstation
Leon S. Kennedy returns in Resident Evil Requiem. Launching on PS5 February 27
Grand Theft Auto VI is the most pre-ordered game in PlayStation Store history!

Mark the occasion with a video showcasing why GTAVI plays best on PS5

Get ready for launch on November 19 by clearing PS5 storage space and pre-loading today. Click the 🔗 in bio for more details.
14.3M
1.23M
7.88K
1d ago
playstation
Grand Theft Auto VI is the most pre-ordered game in PlayStation Store history! Mark the occasion with a video showcasing why GTAVI plays best on PS5 Get ready for launch on November 19 by clearing PS5 storage space and pre-loading today. Click the 🔗 in bio for more details.
Level up with LISA x PlayStation
13.8M
964K
13.1K
3w ago
playstation
Level up with LISA x PlayStation
Father and Son. Behold your first look at Kratos and Atreus in the God of War series now in production for @primevideo. Their journey to the highest peak begins.
13.6M
543K
15.3K
8mo ago
playstation
Father and Son. Behold your first look at Kratos and Atreus in the God of War series now in production for @primevideo. Their journey to the highest peak begins.
The Rose that grew from the Chicago concrete 🌹

Derrick Rose is your NBA 2K27 Ultra Edition Cover Athlete

Pre-order NBA 2K27 now at the 🔗 in bio
12.7M
509K
9.26K
3mo ago
playstation
The Rose that grew from the Chicago concrete 🌹 Derrick Rose is your NBA 2K27 Ultra Edition Cover Athlete Pre-order NBA 2K27 now at the 🔗 in bio
God of War Laufey is the next mainline chapter in Santa Monica Studio’s series.

First gameplay and story details of the newly announced PS5 action adventure at PlayStation Blog.
11.0M
638K
19.0K
5mo ago
playstation
God of War Laufey is the next mainline chapter in Santa Monica Studio’s series. First gameplay and story details of the newly announced PS5 action adventure at PlayStation Blog.
Grand Theft Auto VI plays best on PS5. Pre-order today to get ready for launch.
10.8M
759K
33.8K
4mo ago
playstation
Grand Theft Auto VI plays best on PS5. Pre-order today to get ready for launch.
New threads hit Marvel's #SpiderMan2PS5 today. 

Swing into action with suits inspired by Spider-Man: Brand New Day and MARVEL Tōkon: Fighting Souls
9.63M
385K
5.07K
3mo ago
playstation
New threads hit Marvel's #SpiderMan2PS5 today. Swing into action with suits inspired by Spider-Man: Brand New Day and MARVEL Tōkon: Fighting Souls
Evo Japan featured new gameplay from MARVEL Tōkon: Fighting Souls and other highlights. ⁣
⁣
See the action from the event.
8.92M
357K
1.06K
6mo ago
playstation
Evo Japan featured new gameplay from MARVEL Tōkon: Fighting Souls and other highlights. ⁣ ⁣ See the action from the event.
Ready to PRESS PLAY with LISA x PlayStation?

The LISA Limited Edition DualSense wireless controller and merchandise collection arrive this October.

#LISA #LISAxPlayStation
8.52M
349K
9.18K
1mo ago
playstation
Ready to PRESS PLAY with LISA x PlayStation? The LISA Limited Edition DualSense wireless controller and merchandise collection arrive this October. #LISA #LISAxPlayStation
Grand Theft Auto VI launches November 19, with pre-orders starting June 25. ⁣
⁣
Learn why it plays best on PS5 via the 🔗 link in bio.
8.24M
852K
7.12K
4mo ago
playstation
Grand Theft Auto VI launches November 19, with pre-orders starting June 25. ⁣ ⁣ Learn why it plays best on PS5 via the 🔗 link in bio.
Announcing the LEGO PlayStation, a nearly 1:1 scale reproduction of the original 1994 console.

The 1,911-piece project arrives later this year.
7.91M
503K
7.36K
2mo ago
playstation
Announcing the LEGO PlayStation, a nearly 1:1 scale reproduction of the original 1994 console. The 1,911-piece project arrives later this year.
A Brand New Day starts now.

Watch the official trailer for #SpiderManBrandNewDay, exclusively in theatres July 31. Play Marvel’s Spider-Man 2, available now in the PlayStation Plus Game Catalog.
7.68M
595K
3.06K
7mo ago
playstation
A Brand New Day starts now. Watch the official trailer for #SpiderManBrandNewDay, exclusively in theatres July 31. Play Marvel’s Spider-Man 2, available now in the PlayStation Plus Game Catalog.

PlayStation (@playstation) Instagram Stats & Analytics

PlayStation (@playstation) has 32.9M Instagram followers with a 3.47% engagement rate over the past 12 months. Across 486 posts, PlayStation received 40.6M total likes and 1.14B impressions, averaging 83.6K likes per post. This page tracks PlayStation's performance metrics, top content, and engagement trends — updated daily. To benchmark @playstation against other accounts, use Socialpruf's Instagram competitor analysis tool.

PlayStation (@playstation) Instagram Analytics FAQ

How many Instagram followers does PlayStation have?+
PlayStation (@playstation) has 32.9M Instagram followers as of November 2026.
What is PlayStation's Instagram engagement rate?+
PlayStation's Instagram engagement rate is 3.47% over the last 12 months, based on 486 posts.
How many likes does PlayStation get on Instagram?+
PlayStation received 40.6M total likes across 486 posts in the last 12 months, averaging 83.6K likes per post.
How many Instagram impressions does PlayStation get?+
PlayStation's Instagram content generated 1.14B total impressions over the last 12 months.
Can I compare PlayStation with other Instagram accounts?+
Yes. Add @playstation to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.