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followers
53.2K
impressions
20.5M
likes
330K
comments
2.37K
posts
68
engagement
0.314%
emv
$496K
Average per post
301K
Key Metrics
Impressions
monthly
Distributions
Content
6.70M
2.69K
42
4mo ago
paytonpurther
#UltaBeautyPartner seasonal @ultabeauty haul off felt necessary… who’s the winner?
2.98M
1.50K
50
11mo ago
paytonpurther
sweet and salty just like us…(butterfinger salted caramel is out for a limited time go get yours now!) @butterfinger #ad
1.59M
2.86K
51
1mo ago
paytonpurther
tax season has never been easier with @turbotax. If you book an appointment with a local tax expert, you get $25 credit towards an @uber ride to get you there. Get your taxes done today! #turbotaxpartner #ad
584K
23.4K
78
3mo ago
paytonpurther
me n u in a world alone🤝 there is nobody else i would rather do life with. forever and ever and then some. i get physically sick thinking about how much i love you. happy birthday @juliamervis my true soulmate ♾️
532K
21.3K
24
1mo ago
paytonpurther
. ˖ ꒰𑁬 ♡ ໒꒱ ˖ .
518K
20.7K
57
4d ago
paytonpurther
cure the fever cure the bieber fever
415K
16.6K
96
3mo ago
paytonpurther
2016 called
404K
16.2K
17
5mo ago
paytonpurther
happy birthday to my best friend. i couldn’t imagine a day without you! you make the world a funnier place and i thank my lucky stars for you. i love you @passthatpuss ✨✨⭐️⭐️
404K
16.1K
107
3mo ago
paytonpurther
i ❤️ 2026 already
336K
13.4K
29
4mo ago
paytonpurther
don’t text
329K
13.2K
26
3mo ago
paytonpurther
alix turned 25 and we had the best week ever
317K
12.7K
40
1mo ago
paytonpurther
HELLO NEW YORK🤸♀️
282K
11.3K
17
3w ago
paytonpurther
street giggles
278K
11.1K
37
8mo ago
paytonpurther
LA bits🥹
243K
4.00K
23
8mo ago
paytonpurther
always twinning ❤️ in our raspberry era thanks to @JoMaloneLondon and the new raspberry ripple cologne #JoMaloneLondon #JoMaloneLondonPartner
234K
9.34K
32
2mo ago
paytonpurther
i’m officially scared of miami !!!!!!!!!! :)
223K
7.26K
67
2mo ago
paytonpurther
my moment of the day was running into @juliamervis and @paytonpurther for this episode of #GenMe. We talk about how they got started on social media, their iconic friendship and more behind the scenes 💋
Payton’s favorite products: @summerfridays lip, @apple wired headphones and an @emijayinc clip
Julia’s favorite products: @elemis sunscreen, @chanel.beauty handcream and @originalbagbalm
200K
7.99K
49
1mo ago
paytonpurther
pick 6 with my BFF @bwwings #bwwpartner
198K
7.92K
65
1mo ago
paytonpurther
last werk
198K
7.91K
37
3mo ago
paytonpurther
flow st8
P A Y (@paytonpurther) Instagram Stats & Analytics
P A Y (@paytonpurther) has 53.2K Instagram followers with a 0.31% engagement rate over the past 12 months. Across 68.0 posts, P A Y received 330K total likes and 13.3M impressions, averaging 4.86K likes per post. This page tracks P A Y's performance metrics, top content, and engagement trends — updated daily.
P A Y (@paytonpurther) Instagram Analytics FAQ
How many Instagram followers does P A Y have?+
P A Y (@paytonpurther) has 53.2K Instagram followers as of April 2026.
What is P A Y's Instagram engagement rate?+
P A Y's Instagram engagement rate is 0.31% over the last 12 months, based on 68.0 posts.
How many likes does P A Y get on Instagram?+
P A Y received 330K total likes across 68.0 posts in the last 12 months, averaging 4.86K likes per post.
How many Instagram impressions does P A Y get?+
P A Y's Instagram content generated 13.3M total impressions over the last 12 months.