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followers
3.81M
impressions
81.4M
likes
4.66M
comments
68.4K
posts
119
engagement
6.10%
emv
$2.88M
Average per post
684K
Key Metrics
Impressions
monthly
Distributions
Content
35.2M
3.24M
27.4K
2w ago
oreo
the world’s biggest band 🤝 the world’s biggest cookie
6.41M
17.9K
851
11mo ago
oreo
Oops! Forgot to post with sound 😉 Have you found the exclusive Signature Selena Gomez OREO Cookie yet? Scan it to listen to her newest remix now!
6.40M
298K
3.90K
2d ago
oreo
cameras are out…because cookies are out!! OREO BTS COOKIES OUT NOW
4.45M
178K
6.43K
1w ago
oreo
i need to know
4.36M
162K
2.89K
10mo ago
oreo
Hard launch 9/2
1.92M
17.5K
347
9mo ago
oreo
OREO® 🤝 REESE’S 🤝 Crumbl
Two iconic flavors. One unforgettable cookie. Chocolate Peanut Butter Sandwich Cookie ft. OREO® x REESE’S has arrived. Who’s grabbing one first? 🥜🍫 #Crumbl
1.71M
97.4K
443
3mo ago
oreo
toasted marshmallow ✅ chocolate grahams ✅ Stuf of Doom ✅
1.25M
49.8K
1.13K
8mo ago
oreo
i’m your favorite cookie’s favorite cookie
1.10M
44.0K
2.78K
7mo ago
oreo
couldn’t be me 😌 (i totally would)
1.06M
5.55K
166
3mo ago
oreo
plot twist. MARVEL OREO Stuf of Doom arrives 3/2.
1.03M
41.1K
296
3mo ago
oreo
!!! MARVEL OREO Stuf of Doom is here.
928K
16.5K
239
3mo ago
oreo
who wants some milk & cookies?? 😏
611K
16.7K
362
3w ago
oreo
you know we get more fanmail than that
605K
24.2K
479
9mo ago
oreo
OREO 🤝 REESE’S. Available now.
599K
23.9K
513
1mo ago
oreo
HINT HINT
572K
76.9K
1.45K
5d ago
oreo
i don’t think you’re ready for this debut
443K
37.0K
750
1w ago
oreo
drooling yet??
410K
16.4K
259
7mo ago
oreo
don’t look at the pinned comment
396K
15.7K
332
1mo ago
oreo
Pretty COOL
392K
10.5K
431
11mo ago
oreo
Selena’s OREO cookie and an ice cold horchata on repeat
OREO (@oreo) Instagram Stats & Analytics
OREO (@oreo) has 3.81M Instagram followers with a 6.10% engagement rate over the past 12 months. Across 119 posts, OREO received 4.66M total likes and 69.0M impressions, averaging 39.1K likes per post. This page tracks OREO's performance metrics, top content, and engagement trends — updated daily.
OREO (@oreo) Instagram Analytics FAQ
How many Instagram followers does OREO have?+
OREO (@oreo) has 3.81M Instagram followers as of June 2026.
What is OREO's Instagram engagement rate?+
OREO's Instagram engagement rate is 6.10% over the last 12 months, based on 119 posts.
How many likes does OREO get on Instagram?+
OREO received 4.66M total likes across 119 posts in the last 12 months, averaging 39.1K likes per post.
How many Instagram impressions does OREO get?+
OREO's Instagram content generated 69.0M total impressions over the last 12 months.