NewGet @lacoste's full report
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followers
8.90M
impressions
284M
likes
6.48M
comments
69.9K
posts
224
engagement
1.64%
emv
$7.39M
Average per post
1.27M

Key Metrics

Distributions

Top Content

New York, we’re here.
Alongside Eva Lys, discover Club Lacoste at @theplazahotel, where the spirit of the game meets effortless elegance.
A new court. A new atmosphere. The same passion for tennis.
17.2M
13.0K
228
1mo ago
lacoste
New York, we’re here.
Alongside Eva Lys, discover Club Lacoste at @theplazahotel, where the spirit of the game meets effortless elegance.
A new court. A new atmosphere. The same passion for tennis.
From one idea, to countless designs 👕 🐊
11.4M
82.1K
394
6mo ago
lacoste
From one idea, to countless designs 👕 🐊
Morph it. Grow it. Spin it. 🐊​

Instinct is in motion. The crocodile evolves from the depth, coming to life in a new form with the Spinor sneaker.​
9.20M
42.5K
275
8mo ago
lacoste
Morph it. Grow it. Spin it. 🐊​ Instinct is in motion. The crocodile evolves from the depth, coming to life in a new form with the Spinor sneaker.​
Comfort, built from the sole up.

Every step begins with comfort. The Slam Break’s signature « Absorption de Shock » technology is designed to absorb impact, delivering lightweight comfort and stability from the ground up.
8.00M
24.9K
184
2mo ago
lacoste
Comfort, built from the sole up. Every step begins with comfort. The Slam Break’s signature « Absorption de Shock » technology is designed to absorb impact, delivering lightweight comfort and stability from the ground up.
Lacoste Holidays animated series by @rayan_takhedmit: A round of golf in the mountains ⛳️

In the middle of a snowy landscape, a golf swing breaks the silence and opens the door to the unexpected. Golf, a key part of Lacoste’s DNA, leaves the greens to be reimagined through winter, playfulness, and surprise.
7.50M
250K
489
9mo ago
lacoste
Lacoste Holidays animated series by @rayan_takhedmit: A round of golf in the mountains ⛳️ In the middle of a snowy landscape, a golf swing breaks the silence and opens the door to the unexpected. Golf, a key part of Lacoste’s DNA, leaves the greens to be reimagined through winter, playfulness, and surprise.
Pierre Niney & Pierre Gasly for Lacoste & Alpine. 
Introducing the one-off Beware of the Crocodile - Alpine Lacoste A290 Rallye.
7.48M
81.5K
434
3mo ago
lacoste
Pierre Niney & Pierre Gasly for Lacoste & Alpine. Introducing the one-off Beware of the Crocodile - Alpine Lacoste A290 Rallye.
“The Masterclass of Yoga“

Balance.
Focus.
Discipline.
The pursuit of greatness takes many forms. 

The 🐐 of every court.

Directed by @maxsiedentopf
6.95M
196K
2.39K
4mo ago
lacoste
“The Masterclass of Yoga“ Balance. Focus. Discipline. The pursuit of greatness takes many forms. The 🐐 of every court. Directed by @maxsiedentopf
An exclusive Lacoste creation designed for Novak Djokovic during Roland Garros 2026, imagined by Lacoste Creative Director @pelagia.kolotouros.

Inspired by the rich tones, textures, and energy of clay season, the jacket reinterprets a runway silhouette through a contemporary fusion of innovation, artisanal craftsmanship, and performance design. From sculptural 3D detailing to handcrafted authentic clay finishes, every element was conceived to reflect the intensity, movement, and emotion of the Parisian stage. A statement creation for one of tennis’ defining icons.

Authentic clay work by @les.teintures.de.france @by.serge.h
6.75M
270K
1.14K
5mo ago
lacoste
An exclusive Lacoste creation designed for Novak Djokovic during Roland Garros 2026, imagined by Lacoste Creative Director @pelagia.kolotouros. Inspired by the rich tones, textures, and energy of clay season, the jacket reinterprets a runway silhouette through a contemporary fusion of innovation, artisanal craftsmanship, and performance design. From sculptural 3D detailing to handcrafted authentic clay finishes, every element was conceived to reflect the intensity, movement, and emotion of the Parisian stage. A statement creation for one of tennis’ defining icons. Authentic clay work by @les.teintures.de.france @by.serge.h
Wave it. Own it. Spin it. 🐊​

It all starts with a ripple, with an instinct. The crocodile dives, the Spinor rises. Featuring ‘Absorption de Shock’ technology in the midsole, the sneaker gives a softer and more responsive underfoot experience. Energy absorbed, energy reborn.
5.61M
293K
1.84K
8mo ago
lacoste
Wave it. Own it. Spin it. 🐊​ It all starts with a ripple, with an instinct. The crocodile dives, the Spinor rises. Featuring ‘Absorption de Shock’ technology in the midsole, the sneaker gives a softer and more responsive underfoot experience. Energy absorbed, energy reborn.
Some dinners are more iconic than others 🍽️🎁
 
After all, the holidays are all about sharing.
5.29M
10.2K
144
10mo ago
lacoste
Some dinners are more iconic than others 🍽️🎁 After all, the holidays are all about sharing.
“The Masterclass of Gardening“

Legends are remembered for what they win.
Icons are remembered for how they do it.

The 🐐 of Every Court.

Directed by @maxsiedentopf
5.28M
137K
946
4mo ago
lacoste
“The Masterclass of Gardening“ Legends are remembered for what they win. Icons are remembered for how they do it. The 🐐 of Every Court. Directed by @maxsiedentopf
Let the countdown begin 📆
 
Prepare for a holiday season like no other.
5.16M
18.8K
192
10mo ago
lacoste
Let the countdown begin 📆   Prepare for a holiday season like no other.
Journey with Yibo. The unknown calls, and a new journey begins.

Inspired by movement, exploration and René Lacoste’s journeys across continents, this new collaboration channels a spirit of discovery through heritage, utility and modern performance. Layered silhouettes and functional fabrics come together in a wardrobe made to move.
4.96M
198K
2.57K
3w ago
lacoste
Journey with Yibo. The unknown calls, and a new journey begins. Inspired by movement, exploration and René Lacoste’s journeys across continents, this new collaboration channels a spirit of discovery through heritage, utility and modern performance. Layered silhouettes and functional fabrics come together in a wardrobe made to move.
Shape it. Mold it. Spin it. 🐊​

Sculpted design, raw energy, and instinctive movement... The Spinor brings it all together.
4.96M
86.1K
269
8mo ago
lacoste
Shape it. Mold it. Spin it. 🐊​ Sculpted design, raw energy, and instinctive movement... The Spinor brings it all together.
From the court to the studio. A closer look at the making of our latest campaign with @djokernole. 

Focus, balance and a few unexpected co-stars.

The 🐐 of every court.
4.67M
187K
1.26K
4mo ago
lacoste
From the court to the studio. A closer look at the making of our latest campaign with @djokernole. Focus, balance and a few unexpected co-stars. The 🐐 of every court.
Lacoste Holidays animated series by @rayan_takhedmit: High-altitude brunch 🥞

Between two moments of movement, time slows down inside a mountain chalet. Warmth replaces effort, pause replaces performance. This quieter scene expands Lacoste’s heritage beyond sport, embracing holidays as part of the brand’s lifestyle.
4.36M
140K
403
9mo ago
lacoste
Lacoste Holidays animated series by @rayan_takhedmit: High-altitude brunch 🥞 Between two moments of movement, time slows down inside a mountain chalet. Warmth replaces effort, pause replaces performance. This quieter scene expands Lacoste’s heritage beyond sport, embracing holidays as part of the brand’s lifestyle.
Treat them all 🎁 🐊
 
For him, for her, for them and for everyone else... Lacoste has it all this holiday season.
4.30M
11.1K
156
10mo ago
lacoste
Treat them all 🎁 🐊   For him, for her, for them and for everyone else... Lacoste has it all this holiday season.
Lacoste Holidays animated series by @rayan_takhedmit: A game of tennis at high altitude 🎾

A tennis match unfolds where it shouldn’t, suspended above the mountains. The court disappears, but the gestures remain. By lifting tennis into the sky, Lacoste reconnects with its founding sport and turns heritage into a holiday playground.
4.03M
112K
346
10mo ago
lacoste
Lacoste Holidays animated series by @rayan_takhedmit: A game of tennis at high altitude 🎾 A tennis match unfolds where it shouldn’t, suspended above the mountains. The court disappears, but the gestures remain. By lifting tennis into the sky, Lacoste reconnects with its founding sport and turns heritage into a holiday playground.
The codes of the court, reimagined.

For Spring-Summer 2027, Creative Director @pelagia.kolotouros frees preppy traditions from their stiffness. Soft tailoring, deconstructed silhouettes and washed fabrics bring lightness and movement to a wardrobe designed to respond rather than conform.

Rewriting the codes of the court under the creative direction of @pelagia.kolotouros.

#LacosteSS27
3.69M
3.90K
51
2w ago
lacoste
The codes of the court, reimagined. For Spring-Summer 2027, Creative Director @pelagia.kolotouros frees preppy traditions from their stiffness. Soft tailoring, deconstructed silhouettes and washed fabrics bring lightness and movement to a wardrobe designed to respond rather than conform. Rewriting the codes of the court under the creative direction of @pelagia.kolotouros. #LacosteSS27
Dress code: No white required.

The opening look from Lacoste’s Spring-Summer 2027 runway show at Roland-Garros, where clay takes on a new expression.

Rewriting the codes of the court under the creative direction of @pelagia.kolotouros

#LacosteSS27
3.55M
45.6K
568
2w ago
lacoste
Dress code: No white required. The opening look from Lacoste’s Spring-Summer 2027 runway show at Roland-Garros, where clay takes on a new expression. Rewriting the codes of the court under the creative direction of @pelagia.kolotouros #LacosteSS27

Lacoste (@lacoste) Instagram Stats & Analytics

Lacoste (@lacoste) has 8.90M Instagram followers with a 1.64% engagement rate over the past 12 months. Across 224 posts, Lacoste received 6.48M total likes and 284M impressions, averaging 28.9K likes per post. This page tracks Lacoste's performance metrics, top content, and engagement trends — updated daily. To benchmark @lacoste against other accounts, use Socialpruf's Instagram competitor analysis tool.

Lacoste (@lacoste) Instagram Analytics FAQ

How many Instagram followers does Lacoste have?+
Lacoste (@lacoste) has 8.90M Instagram followers as of October 2026.
What is Lacoste's Instagram engagement rate?+
Lacoste's Instagram engagement rate is 1.64% over the last 12 months, based on 224 posts.
How many likes does Lacoste get on Instagram?+
Lacoste received 6.48M total likes across 224 posts in the last 12 months, averaging 28.9K likes per post.
How many Instagram impressions does Lacoste get?+
Lacoste's Instagram content generated 284M total impressions over the last 12 months.
Can I compare Lacoste with other Instagram accounts?+
Yes. Add @lacoste to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.