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followers
19.9K
impressions
10.3M
likes
392K
comments
11.5K
posts
736
engagement
3.85%
emv
$318K
Average per post
14.0K

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WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
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nil.store___
WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
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nil.store___
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
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This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
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The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
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Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
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The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
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Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
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nil.store___
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
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👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
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nil.store___
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
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You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
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The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
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Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
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Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
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Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
Azzi Claus is coming to town 🎄 You can get your own bomber! Preorder ends Dec 29 @uconn.nil.store
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nil.store___
Azzi Claus is coming to town 🎄 You can get your own bomber! Preorder ends Dec 29 @uconn.nil.store
The Top Selling Athletes of Last Week in the NIL Store: - David Mirković leads a trio of Illinois athletes at the top! He’s the third Illinois athlete to lead this list this year (Keaton Wagler, Luke Altmyer) - UCLA’s National Championship team is represented by two of its stars: Gabriela Jaquez and Lauren Betts. - South Carolina and UConn were also repped by two athletes on the list, while Darius Acruff Jr. was the only athletes not playing in the men’s or women’s Final Four to make the top 10 Full List: 1. David Mirković 2. Keaton Wagler 3. Andrej Stojaković 4. Braylon Mullins 5. Azzi Fudd 6. Lauren Betts 7. Gabriela Jaquez 8. Darius Acuff Jr. 9. Tessa Johnson 10. Raven Johnson #illini #nilstore #southcarolina #uconn
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The Top Selling Athletes of Last Week in the NIL Store: - David Mirković leads a trio of Illinois athletes at the top! He’s the third Illinois athlete to lead this list this year (Keaton Wagler, Luke Altmyer) - UCLA’s National Championship team is represented by two of its stars: Gabriela Jaquez and Lauren Betts. - South Carolina and UConn were also repped by two athletes on the list, while Darius Acruff Jr. was the only athletes not playing in the men’s or women’s Final Four to make the top 10 Full List: 1. David Mirković 2. Keaton Wagler 3. Andrej Stojaković 4. Braylon Mullins 5. Azzi Fudd 6. Lauren Betts 7. Gabriela Jaquez 8. Darius Acuff Jr. 9. Tessa Johnson 10. Raven Johnson #illini #nilstore #southcarolina #uconn
We had so many orders… we had to call in some help @illinifootball answered the call to help us get more shirts to the fans! That’s love for the community 🧡 🫡 @collindixon_, @katinhouser, @matthew_bailey7, @cv.cinco
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We had so many orders… we had to call in some help @illinifootball answered the call to help us get more shirts to the fans! That’s love for the community 🧡 🫡 @collindixon_, @katinhouser, @matthew_bailey7, @cv.cinco
We 🧡 the Balkan Bloc… and we’ve got the merch to prove it Shop our international jerseys and rep the international movement on @illinimbb’s roster! #illinois #illini #collegebasketball
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We 🧡 the Balkan Bloc… and we’ve got the merch to prove it Shop our international jerseys and rep the international movement on @illinimbb’s roster! #illinois #illini #collegebasketball
Shoutout to QB1 on winning the @nil.store___ Most Innovative Design award for his 2024 pregame “Luke’s Linemen” t-shirt series that recognized his O-Line!
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Shoutout to QB1 on winning the @nil.store___ Most Innovative Design award for his 2024 pregame “Luke’s Linemen” t-shirt series that recognized his O-Line!

NIL Store (@nil.store___) Instagram Stats & Analytics

NIL Store (@nil.store___) has 19.9K Instagram followers with a 3.85% engagement rate over the past 12 months. Across 736 posts, NIL Store received 392K total likes and 3.22M impressions, averaging 533 likes per post. This page tracks NIL Store's performance metrics, top content, and engagement trends — updated daily.

NIL Store (@nil.store___) Instagram Analytics FAQ

How many Instagram followers does NIL Store have?+
NIL Store (@nil.store___) has 19.9K Instagram followers as of May 2026.
What is NIL Store's Instagram engagement rate?+
NIL Store's Instagram engagement rate is 3.85% over the last 12 months, based on 736 posts.
How many likes does NIL Store get on Instagram?+
NIL Store received 392K total likes across 736 posts in the last 12 months, averaging 533 likes per post.
How many Instagram impressions does NIL Store get?+
NIL Store's Instagram content generated 3.22M total impressions over the last 12 months.