instagram analytics
Last Year02/27/25 - 02/27/26
Comparable Performance:
followers
19K
impressions
11.9M
likes
474K
comments
11.3K
posts
781
engagement
4.36%
emv
$370K
Avg. per post
15.2K

Key Metrics

Distributions

Top Content

WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
802K
32.1K
39
8mo ago
nil.store___
WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
Fully booked this month. #marchmadness #merchmadness #collegebasketball #collegehoops #conferencechamps #finalfour #elite8
513K
28.7K
53
11mo ago
nil.store___
Fully booked this month. #marchmadness #merchmadness #collegebasketball #collegehoops #conferencechamps #finalfour #elite8
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
356K
14.2K
12
2w ago
nil.store___
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
We loved the love for the team tee! You can wear what Paige wore by going to the @uconn.nil.store (🎥 WNBA, 📸 Dallas Wings)
280K
11.2K
2
9mo ago
nil.store___
We loved the love for the team tee! You can wear what Paige wore by going to the @uconn.nil.store (🎥 WNBA, 📸 Dallas Wings)
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
249K
3.66K
59
1mo ago
nil.store___
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
216K
8.62K
21
3mo ago
nil.store___
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
194K
16.4K
94
2mo ago
nil.store___
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
192K
7.67K
20
2mo ago
nil.store___
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
Our champions 😍. The Gators and the Huskies 🏆 Swipe to see our official National Championship merch for @uconnwbb and @gatorsmbk!
166K
6.66K
2
10mo ago
nil.store___
Our champions 😍. The Gators and the Huskies 🏆 Swipe to see our official National Championship merch for @uconnwbb and @gatorsmbk!
BIG EAST CHAMPS x23 🏆 🏆 Shop officially licensed @bigeast Championship apparel at the NIL Store!
160K
6.39K
5
11mo ago
nil.store___
BIG EAST CHAMPS x23 🏆 🏆 Shop officially licensed @bigeast Championship apparel at the NIL Store!
Paige fans, we have a lot dropping for you soon 😍. Comment with the number of your favorite design ⬇️ #uconnwbb #uconnwbb #paigebueckers
151K
6.05K
104
12mo ago
nil.store___
Paige fans, we have a lot dropping for you soon 😍. Comment with the number of your favorite design ⬇️ #uconnwbb #uconnwbb #paigebueckers
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
143K
5.72K
13
1mo ago
nil.store___
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
134K
5.36K
18
6mo ago
nil.store___
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
127K
5.09K
32
5mo ago
nil.store___
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
116K
4.62K
34
1mo ago
nil.store___
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
115K
4.62K
29
1mo ago
nil.store___
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
115K
4.6K
40
2w ago
nil.store___
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
PSA: We just entered the blanket game Shop yours at the @uconn.nil.store! #uconn #uconnwbb
112K
4.49K
4
11mo ago
nil.store___
PSA: We just entered the blanket game Shop yours at the @uconn.nil.store! #uconn #uconnwbb
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
110K
4.42K
33
4mo ago
nil.store___
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
103K
3.95K
96
1mo ago
nil.store___
Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball

NIL Store (@nil.store___) Instagram Stats & Analytics

NIL Store (@nil.store___) has 19K Instagram followers with a 4.36% engagement rate over the past 12 months. Across 781 posts, NIL Store received 474K total likes and 3.54M impressions, averaging 608 likes per post. This page tracks NIL Store's performance metrics, top content, and engagement trends — updated daily.

NIL Store (@nil.store___) Instagram Analytics FAQ

How many Instagram followers does NIL Store have?+
NIL Store (@nil.store___) has 19K Instagram followers as of February 2026.
What is NIL Store's Instagram engagement rate?+
NIL Store's Instagram engagement rate is 4.36% over the last 12 months, based on 781 posts.
How many likes does NIL Store get on Instagram?+
NIL Store received 474K total likes across 781 posts in the last year, averaging 608 likes per post.
How many Instagram impressions does NIL Store get?+
NIL Store's Instagram content generated 3.54M total impressions over the last 12 months.