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followers
20.6K
impressions
11.9M
likes
450K
comments
12.0K
posts
812
engagement
3.64%
emv
$367K
Average per post
14.7K

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The votes are in…HARPER MURRAY WINS NIL STORE’S TOP EARNING FEMALE OLYMPIC ATHLETE OF THE YEAR AWARD🏆👏 Huge congratulations to @harpermurrayy on winning @nil.store___ ‘s Top Earning Olympic Female Athlete of the Year! We’re so grateful to have been a small part of your 2025-26 season! Shop Harper’s NIL Store collection at the link in our bio. Each purchase directly supports her and today she earns an extra 10%❤️ #nilstore #nebraskavolleyball #harpermurray
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nil.store___
The votes are in…HARPER MURRAY WINS NIL STORE’S TOP EARNING FEMALE OLYMPIC ATHLETE OF THE YEAR AWARD🏆👏 Huge congratulations to @harpermurrayy on winning @nil.store___ ‘s Top Earning Olympic Female Athlete of the Year! We’re so grateful to have been a small part of your 2025-26 season! Shop Harper’s NIL Store collection at the link in our bio. Each purchase directly supports her and today she earns an extra 10%❤️ #nilstore #nebraskavolleyball #harpermurray
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
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nil.store___
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
Azzi Fudd is your Female Athlete of the Year AND Top Earning Female Athlete of the Year!👏🏆 Huge congratulations to @azzi35 for being named @nil.store___ Female Athlete of the Year AND Top Earning Female Athlete of the Year! From gifting bomber jackets to meeting the People’s Princess in person at Gampel Pavilion, Azzi has been a huge part of the NIL Store all season long! We’re incredibly grateful for everything she’s done throughout the 2025–26 season. The celebration doesn’t stop here! Shop Azzi’s collection through our WNBPA partnership. Every purchase directly supports her, and today she’ll earn an extra 10% on every sale 💙 #azzifudd #uconnwbb #nilstore
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Azzi Fudd is your Female Athlete of the Year AND Top Earning Female Athlete of the Year!👏🏆 Huge congratulations to @azzi35 for being named @nil.store___ Female Athlete of the Year AND Top Earning Female Athlete of the Year! From gifting bomber jackets to meeting the People’s Princess in person at Gampel Pavilion, Azzi has been a huge part of the NIL Store all season long! We’re incredibly grateful for everything she’s done throughout the 2025–26 season. The celebration doesn’t stop here! Shop Azzi’s collection through our WNBPA partnership. Every purchase directly supports her, and today she’ll earn an extra 10% on every sale 💙 #azzifudd #uconnwbb #nilstore
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
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This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
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The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
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Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
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The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
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Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
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nil.store___
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
The Top Selling WNBA Players on the NIL Store Last Week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Angel Reese 4. Olivia Miles 4. Lauren Betts *Angel Reese, Olivia Miles, and Lauren Betts all sold the same amount* Keep supporting your favorite players from college to the league! Link in bio to shop. #wnbpa #wnba #nilstore
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The Top Selling WNBA Players on the NIL Store Last Week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Angel Reese 4. Olivia Miles 4. Lauren Betts *Angel Reese, Olivia Miles, and Lauren Betts all sold the same amount* Keep supporting your favorite players from college to the league! Link in bio to shop. #wnbpa #wnba #nilstore
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
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👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
Finalists for the 2026 NIL Store Awards are here! Female Athlete of the Year: - Harper Murray (Nebraska) - Sarah Strong (UConn) - Azzi Fudd (UConn) - Flau’jae Johnson (LSU) Vote at the link in our bio! The Female Athlete of the Year recognizes the female student-athlete who excelled in sport while leveraging their NIL platform to make a meaningful positive impact on their local or national community during the 2025-26 athletic year. #nilawards
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Finalists for the 2026 NIL Store Awards are here! Female Athlete of the Year: - Harper Murray (Nebraska) - Sarah Strong (UConn) - Azzi Fudd (UConn) - Flau’jae Johnson (LSU) Vote at the link in our bio! The Female Athlete of the Year recognizes the female student-athlete who excelled in sport while leveraging their NIL platform to make a meaningful positive impact on their local or national community during the 2025-26 athletic year. #nilawards
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
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The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
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You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
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The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
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Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
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Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
UCONN FANS, YOU MADE SURE THEY WERE WINNING THIS ONE. 🏆🐺 Huge congratulations to @uconnwbb for being named @nil.store___ ‘s Top-Selling Women’s Sports Program! If we learned anything this year, it’s that UConn fans show up and show out every. single. time. You backed the Huskies with every drop, alllll season long! This award belongs to Husky Nation just as much as it does the team. Thank you for showing up every time. 💙 #nilstore #uconnwbb #uconn
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UCONN FANS, YOU MADE SURE THEY WERE WINNING THIS ONE. 🏆🐺 Huge congratulations to @uconnwbb for being named @nil.store___ ‘s Top-Selling Women’s Sports Program! If we learned anything this year, it’s that UConn fans show up and show out every. single. time. You backed the Huskies with every drop, alllll season long! This award belongs to Husky Nation just as much as it does the team. Thank you for showing up every time. 💙 #nilstore #uconnwbb #uconn
Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
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Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
BRADEN!! He wins the NIL Store Award for Top Selling Male Athlete! Thanks for the amazing support of our fans, Braden was the top selling men’s sport athlete in the entire country on the @nil.store___ for the 25-26 season. Well deserved 👏👏 #nilstore #purdue
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BRADEN!! He wins the NIL Store Award for Top Selling Male Athlete! Thanks for the amazing support of our fans, Braden was the top selling men’s sport athlete in the entire country on the @nil.store___ for the 25-26 season. Well deserved 👏👏 #nilstore #purdue

NIL Store (@nil.store___) Instagram Stats & Analytics

NIL Store (@nil.store___) has 20.6K Instagram followers with a 3.64% engagement rate over the past 12 months. Across 812 posts, NIL Store received 450K total likes and 3.50M impressions, averaging 555 likes per post. This page tracks NIL Store's performance metrics, top content, and engagement trends — updated daily.

NIL Store (@nil.store___) Instagram Analytics FAQ

How many Instagram followers does NIL Store have?+
NIL Store (@nil.store___) has 20.6K Instagram followers as of August 2026.
What is NIL Store's Instagram engagement rate?+
NIL Store's Instagram engagement rate is 3.64% over the last 12 months, based on 812 posts.
How many likes does NIL Store get on Instagram?+
NIL Store received 450K total likes across 812 posts in the last 12 months, averaging 555 likes per post.
How many Instagram impressions does NIL Store get?+
NIL Store's Instagram content generated 3.50M total impressions over the last 12 months.