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followers
20.2K
impressions
10.8M
likes
410K
comments
11.6K
posts
753
engagement
3.86%
emv
$332K
Average per post
14.3K

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WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
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nil.store___
WINNER🏆 For the 2nd straight year, Paige Bueckers is the @nil.store___ Top-Earning Female Athlete! And this year, she was the top earning athlete overall! That’s more than 25,000 athletes from 100+ schools. The love for Paige Bueckers is unmatched ❤️ #paigebueckers #bueckers #uconn #uconnwbb
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
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nil.store___
Thanks for coming through the pop up, @uconnwbb! 💙 The girls were able to build their own custom merch and interact with our staff 🤝 We appreciate their support of the NIL Store! Who made the best merch?
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
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nil.store___
This is amazing from the Mendoza Brothers! 👏👏 They made sure proceeds from our Mendoza Mania merch benefited the @mssociety in honor of their mom, Elsa! We were proud to partner with them and are amazed at the love Indiana fans have been showing the design❤️ #indiana #hoosiers
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
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nil.store___
The NIL Store Top Earning Female Athletes of October! - Azzi Fudd tops the list for the 4th straight month - Andi Jackson is the top non-basketball athlete - @uconnwbb leads the list with four athletes #uconn #nebraska #uconnhuskies #lsu #lsutigers #nebraskavolleyball #louisville
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
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nil.store___
Azzi was in a giving mood! She gifted her teammates custom bomber jackets from the @nil.store___ 🎁 Which @uconnwbb player bomber are you wearing? We can’t pick 😍 Available for pre-order until Dec. 29. Link in bio! #uconnwbb #nilstore
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
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nil.store___
The Top Earning Female Athletes of November! 🔥 - Azzi Fudd tops the list for the fourth consecutive month as @uconnwbb leads with three athletes - Paige Bueckers appears via the @nil.store___’s partnership with the WNBPA after her collection was re-released in full in November. - Harper Murray and Andi Jackson represent @huskervb as Nebraska sits four wins away from a national title - Tennessee’s @karlynpickens is the lone spring sports athletes on the women’s or men’s top earning athletes of November #nil #nilstore #lsu #uconnwbb
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
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nil.store___
Four Huskers made the NIL Store’s top-ten best selling men’s basketball jerseys. 💸
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
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nil.store___
Unveiling our top earning female athletes of July! - 4 of 10 come from @uconnwbb 🏆 - 2 from @huskervb 🏐 - our first ever equestrian athlete on a list! @ugaequestrian 🐎 #AzziFudd #UConnWBB #KayleighHeckel #SarahStrong #UConn #AndiJackson #Huskers #KKArnold #HarperMurray #HuskersVB #SkylerEzzell #GillianGrimes #PennState #ErinJones #StJohns #HannahRiddle #Indiana #NILStore #CollegeSports Get gameday ready at the NIL Store this fall! Shop and head back in the stands with fresh gear, while supporting athletes with every purchase. The NIL Store featured officially licensed NIL merchandise from 100+ schools.
The Top Selling WNBA Players on the NIL Store Last Week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Angel Reese 4. Olivia Miles 4. Lauren Betts *Angel Reese, Olivia Miles, and Lauren Betts all sold the same amount* Keep supporting your favorite players from college to the league! Link in bio to shop. #wnbpa #wnba #nilstore
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nil.store___
The Top Selling WNBA Players on the NIL Store Last Week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Angel Reese 4. Olivia Miles 4. Lauren Betts *Angel Reese, Olivia Miles, and Lauren Betts all sold the same amount* Keep supporting your favorite players from college to the league! Link in bio to shop. #wnbpa #wnba #nilstore
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
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nil.store___
👀 Our Top-Selling Male Athletes 👀 - Jeremiah Smith leads the top 10, highlighting Ohio State’s big month after they led our top selling schools list - Noah Knigga makes his debut on the list - The Big Ten leads all conferences with six athletes in the rankings #ohiostate #usf #purdue #illinois #arizonastate #syracuse #nil #nebraska #huskers #buckeyes
Finalists for the 2026 NIL Store Awards are here! Female Athlete of the Year: - Harper Murray (Nebraska) - Sarah Strong (UConn) - Azzi Fudd (UConn) - Flau’jae Johnson (LSU) Vote at the link in our bio! The Female Athlete of the Year recognizes the female student-athlete who excelled in sport while leveraging their NIL platform to make a meaningful positive impact on their local or national community during the 2025-26 athletic year. #nilawards
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nil.store___
Finalists for the 2026 NIL Store Awards are here! Female Athlete of the Year: - Harper Murray (Nebraska) - Sarah Strong (UConn) - Azzi Fudd (UConn) - Flau’jae Johnson (LSU) Vote at the link in our bio! The Female Athlete of the Year recognizes the female student-athlete who excelled in sport while leveraging their NIL platform to make a meaningful positive impact on their local or national community during the 2025-26 athletic year. #nilawards
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
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nil.store___
The Top Selling Male Athletes of January on the NIL Store! - National Championship QB Fernando Mendoza leads for the first time ever after his postseason heroics - Mendoza dethroned Braden Smith after he topple the list in December. Smith also just missed out on being the top selling basketball player, with Illinois’ Keaton Wagler taking the No. 1 spot after his amazing recent play - Nebraska Men’s Basketball put four athletes on the list, the most of any program. - the Big Ten was the dominant conference with 9 of 10 athletes. Full List: 1. Fernando Mendoza 2. Keaton Wagler 3. Braden Smith 4. Charlie Becker 5. Braden Frager 6. Sam Hoiberg 7. Andrej Stojaković 8. Pryce Sandfort 9. Rienk Mast 10. Darius Acuff Jr. #nil #nilstore
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
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nil.store___
You’ll be flyin’ in this collection 🪽 @andrejstojakovic showcases our new Flyin’ Illini Patch Collection. An ode to the legendary 1989 Illinois squad, this collection brings a modern edge to classic Illini pride. Wear a timeless design while cheering the current team to new heights every single game. Available now at the link in our bio Designed by Illinois alum @mike.oneill815 📸 @mirandakphoto #illini #collegebasketball #nilstore
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
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nil.store___
The NIL Store Top Earning Male Athletes of December! 📈 - Braden Smith leads the way for the second straight month as Purdue Men’s Basketball has the most athletes with three (Omer Mayer, Fletcher Loyer) @boilerball - Fernando Mendoza (Indiana) is the top football player followed by fellow Heisman finalist Diego Pavia (Vanderbilt) @indianafootball @vandyfootball - Michigan State’s Coen Carr sits at No. 3, his highest ranking ever (@michiganstatebasketball) Can’t wait to see how January will look #nil #nilstore #collegebasketball #collegefootball
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
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nil.store___
Our first-ever mascot signing had to be @theottoorange 🍊 The Otto Collection is available now and a portion of all sales will go to the Otto mascot program! @syracuse.nil.store #syracuse #cuse #nil
Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
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Indiana alums walking into the office this week like 😅 Kelsey and the Hoosiers are one win away from a National Championship! Support Indiana Football with merch from the @nil.store___. @kemlyons #indiana #nil #cfp #collegefootball
Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
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nil.store___
Same trio, different order at the top of our best selling athletes of the week 👀 Braden Smith rides the success of his Blackout Collection collaboration with us to the top spot. He, Fernando Mendoza and Azzi Fudd have all been No. 1 in the last three weeks Our list features athletes from: Purdue Men’s Basketball, Indiana Football, Nebraska Men’s Basketball, UConn Women’s Basketball, Illinois Men’s Basketball, Oklahoma Women’s Basketball and West Virginia Men’s Basketball #nil #nilstore
Azzi Claus is coming to town 🎄 You can get your own bomber! Preorder ends Dec 29 @uconn.nil.store
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nil.store___
Azzi Claus is coming to town 🎄 You can get your own bomber! Preorder ends Dec 29 @uconn.nil.store
The Top 5 Selling WNBA Players on the NIL Store last week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Flau’jae Johnson 5. Lauren Betts The NIL Store is proud to partner with the @thewnbpa on apparel that pays back the athletes! Find your favorite merch to support the biggest stars of the W! #wnba
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nil.store___
The Top 5 Selling WNBA Players on the NIL Store last week: 1. Paige Bueckers 2. Azzi Fudd 3. Gabriela Jaquez 4. Flau’jae Johnson 5. Lauren Betts The NIL Store is proud to partner with the @thewnbpa on apparel that pays back the athletes! Find your favorite merch to support the biggest stars of the W! #wnba
The Top Selling Athletes of Last Week in the NIL Store: - David Mirković leads a trio of Illinois athletes at the top! He’s the third Illinois athlete to lead this list this year (Keaton Wagler, Luke Altmyer) - UCLA’s National Championship team is represented by two of its stars: Gabriela Jaquez and Lauren Betts. - South Carolina and UConn were also repped by two athletes on the list, while Darius Acruff Jr. was the only athletes not playing in the men’s or women’s Final Four to make the top 10 Full List: 1. David Mirković 2. Keaton Wagler 3. Andrej Stojaković 4. Braylon Mullins 5. Azzi Fudd 6. Lauren Betts 7. Gabriela Jaquez 8. Darius Acuff Jr. 9. Tessa Johnson 10. Raven Johnson #illini #nilstore #southcarolina #uconn
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nil.store___
The Top Selling Athletes of Last Week in the NIL Store: - David Mirković leads a trio of Illinois athletes at the top! He’s the third Illinois athlete to lead this list this year (Keaton Wagler, Luke Altmyer) - UCLA’s National Championship team is represented by two of its stars: Gabriela Jaquez and Lauren Betts. - South Carolina and UConn were also repped by two athletes on the list, while Darius Acruff Jr. was the only athletes not playing in the men’s or women’s Final Four to make the top 10 Full List: 1. David Mirković 2. Keaton Wagler 3. Andrej Stojaković 4. Braylon Mullins 5. Azzi Fudd 6. Lauren Betts 7. Gabriela Jaquez 8. Darius Acuff Jr. 9. Tessa Johnson 10. Raven Johnson #illini #nilstore #southcarolina #uconn

NIL Store (@nil.store___) Instagram Stats & Analytics

NIL Store (@nil.store___) has 20.2K Instagram followers with a 3.86% engagement rate over the past 12 months. Across 753 posts, NIL Store received 410K total likes and 3.26M impressions, averaging 545 likes per post. This page tracks NIL Store's performance metrics, top content, and engagement trends — updated daily.

NIL Store (@nil.store___) Instagram Analytics FAQ

How many Instagram followers does NIL Store have?+
NIL Store (@nil.store___) has 20.2K Instagram followers as of June 2026.
What is NIL Store's Instagram engagement rate?+
NIL Store's Instagram engagement rate is 3.86% over the last 12 months, based on 753 posts.
How many likes does NIL Store get on Instagram?+
NIL Store received 410K total likes across 753 posts in the last 12 months, averaging 545 likes per post.
How many Instagram impressions does NIL Store get?+
NIL Store's Instagram content generated 3.26M total impressions over the last 12 months.