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followers
166K
impressions
4.90M
likes
171K
comments
3.10K
posts
251
engagement
3.42%
emv
$145K
Average per post
19.5K

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Top Content

Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
2.43M
120K
643
1mo ago
thenormalbrand
Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
109K
4.35K
211
10mo ago
thenormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
79.8K
1.04K
37
4w ago
thenormalbrand
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
64.7K
2.03K
74
5mo ago
thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
Feeling Normal in Michigan. #mynormalbrand
63.9K
730
42
12mo ago
thenormalbrand
Feeling Normal in Michigan. #mynormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
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1.08K
80
3mo ago
thenormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
59.0K
126
14
8mo ago
thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
Pick your player. #mynormalbrand
57.9K
429
28
10mo ago
thenormalbrand
Pick your player. #mynormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
54.5K
2.18K
66
9mo ago
thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
3 Bros Bs’ing: Leftovers #mynormalbrand
51.4K
394
54
10mo ago
thenormalbrand
3 Bros Bs’ing: Leftovers #mynormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
48.7K
1.95K
59
9mo ago
thenormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
Almost that time. Tradition + competition + family = fun.
45.9K
411
19
4mo ago
thenormalbrand
Almost that time. Tradition + competition + family = fun.
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
44.3K
757
27
3mo ago
thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
44.0K
321
28
4mo ago
thenormalbrand
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
41.6K
657
6
7mo ago
thenormalbrand
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
Saturday Snacks with Jimmy is back. This is an Italian sub that our dad came up with. A guaranteed nap inducer
40.2K
665
49
11mo ago
thenormalbrand
Saturday Snacks with Jimmy is back. This is an Italian sub that our dad came up with. A guaranteed nap inducer
3 Bros BS’ing: Story credit #mynormalbrand #3brosbsing
37.6K
173
12
9mo ago
thenormalbrand
3 Bros BS’ing: Story credit #mynormalbrand #3brosbsing
3 Bros BS’ing: Irish Exits #mynormalbrand #3brosbsing
37.4K
245
27
10mo ago
thenormalbrand
3 Bros BS’ing: Irish Exits #mynormalbrand #3brosbsing
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
37.2K
1.49K
15
1mo ago
thenormalbrand
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
Snack time with Jimmy
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445
44
2mo ago
thenormalbrand
Snack time with Jimmy

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 166K Instagram followers with a 3.42% engagement rate over the past 12 months. Across 251 posts, The Normal Brand received 171K total likes and 4.07M impressions, averaging 681 likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 166K Instagram followers as of August 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 3.42% over the last 12 months, based on 251 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 171K total likes across 251 posts in the last 12 months, averaging 681 likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 4.07M total impressions over the last 12 months.