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followers
164K
impressions
3.07M
likes
66.4K
comments
3.35K
posts
286
engagement
1.13%
emv
$82.1K
Average per post
10.7K

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If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
147K
5.89K
49
10mo ago
thenormalbrand
If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
109K
4.35K
211
7mo ago
thenormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
TGIF. #mynormalbrand
103K
993
61
10mo ago
thenormalbrand
TGIF. #mynormalbrand
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
103K
4.13K
162
10mo ago
thenormalbrand
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
97.9K
3.92K
36
10mo ago
thenormalbrand
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
There’s something special about building The Normal Brand with family, and always being in it together. Wouldn’t change a thing. #mynormalbrand
84.7K
951
29
10mo ago
thenormalbrand
There’s something special about building The Normal Brand with family, and always being in it together. Wouldn’t change a thing. #mynormalbrand
These moments are our favorite moments. #mynormalbrand #family
79.8K
1.15K
17
11mo ago
thenormalbrand
These moments are our favorite moments. #mynormalbrand #family
Which team are you? BBQ or Cookout? Hot dog or burger? Sunscreen or no? Comment below and give your reasoning #memorialdayweekend #mynormalbrand
65.3K
657
65
11mo ago
thenormalbrand
Which team are you? BBQ or Cookout? Hot dog or burger? Sunscreen or no? Comment below and give your reasoning #memorialdayweekend #mynormalbrand
Feeling Normal in Michigan. #mynormalbrand
61.8K
713
41
8mo ago
thenormalbrand
Feeling Normal in Michigan. #mynormalbrand
We asked the office their Cinco de Mayo drink of choice… the answers did not disappoint. Cheers to good times and even better margs! #mynormalbrand
61.7K
389
22
11mo ago
thenormalbrand
We asked the office their Cinco de Mayo drink of choice… the answers did not disappoint. Cheers to good times and even better margs! #mynormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
60.7K
760
22
8mo ago
thenormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
59.0K
126
14
4mo ago
thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
Pick your player. #mynormalbrand
57.7K
429
28
7mo ago
thenormalbrand
Pick your player. #mynormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
57.1K
1.96K
74
1mo ago
thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
After the 65th try, I finally got It
55.4K
306
25
11mo ago
thenormalbrand
After the 65th try, I finally got It
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
54.2K
2.17K
66
5mo ago
thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
48.6K
1.95K
59
5mo ago
thenormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
3 Bros Bs’ing: Leftovers #mynormalbrand
46.9K
371
51
6mo ago
thenormalbrand
3 Bros Bs’ing: Leftovers #mynormalbrand
T minus 8 days until Father’s Day, and @jimmysansone, @lansansone and @conradsansone are sharing what makes their Pop so special. #mynormabrand
45.5K
363
15
10mo ago
thenormalbrand
T minus 8 days until Father’s Day, and @jimmysansone, @lansansone and @conradsansone are sharing what makes their Pop so special. #mynormabrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
40.2K
717
24
2w ago
thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 164K Instagram followers with a 1.13% engagement rate over the past 12 months. Across 286 posts, The Normal Brand received 66.4K total likes and 1.91M impressions, averaging 232 likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 164K Instagram followers as of April 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 1.13% over the last 12 months, based on 286 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 66.4K total likes across 286 posts in the last 12 months, averaging 232 likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 1.91M total impressions over the last 12 months.