instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
162K
impressions
3.45M
likes
70.2K
comments
4.1K
posts
394
engagement
0.990%
emv
$91.8K
Avg. per post
11.3K

Key Metrics

Distributions

Top Content

If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
147K
5.88K
49
8mo ago
thenormalbrand
If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
109K
4.35K
212
5mo ago
thenormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
103K
4.13K
162
8mo ago
thenormalbrand
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
TGIF. #mynormalbrand
101K
981
59
8mo ago
thenormalbrand
TGIF. #mynormalbrand
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
97.5K
3.9K
36
8mo ago
thenormalbrand
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
There’s something special about building The Normal Brand with family, and always being in it together. Wouldn’t change a thing. #mynormalbrand
83.8K
952
29
8mo ago
thenormalbrand
There’s something special about building The Normal Brand with family, and always being in it together. Wouldn’t change a thing. #mynormalbrand
These moments are our favorite moments. #mynormalbrand #family
79.2K
1.16K
17
9mo ago
thenormalbrand
These moments are our favorite moments. #mynormalbrand #family
Which team are you? BBQ or Cookout? Hot dog or burger? Sunscreen or no? Comment below and give your reasoning #memorialdayweekend #mynormalbrand
64.8K
657
65
9mo ago
thenormalbrand
Which team are you? BBQ or Cookout? Hot dog or burger? Sunscreen or no? Comment below and give your reasoning #memorialdayweekend #mynormalbrand
We asked the office their Cinco de Mayo drink of choice… the answers did not disappoint. Cheers to good times and even better margs! #mynormalbrand
61.4K
387
22
9mo ago
thenormalbrand
We asked the office their Cinco de Mayo drink of choice… the answers did not disappoint. Cheers to good times and even better margs! #mynormalbrand
Feeling Normal in Michigan. #mynormalbrand
60.7K
708
41
6mo ago
thenormalbrand
Feeling Normal in Michigan. #mynormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
59.7K
759
22
6mo ago
thenormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
59K
126
14
2mo ago
thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
Pick your player. #mynormalbrand
57.5K
428
28
5mo ago
thenormalbrand
Pick your player. #mynormalbrand
3 Bros BS’ing: Your shoes are untied. #mynormalbrand #3brosbsing
57.4K
296
28
10mo ago
thenormalbrand
3 Bros BS’ing: Your shoes are untied. #mynormalbrand #3brosbsing
This or That: Fast Food with Lan. Do you agree with his choices? #mynormalbrand
56K
630
68
11mo ago
thenormalbrand
This or That: Fast Food with Lan. Do you agree with his choices? #mynormalbrand
3 Bros BS’ing: Do you bring a gift? #mynormalbrand #3brosbsing
55.4K
386
35
10mo ago
thenormalbrand
3 Bros BS’ing: Do you bring a gift? #mynormalbrand #3brosbsing
3 Bros BS’ing: What is a sweet? #mynormalbrand #3brosbsing
55.4K
395
40
10mo ago
thenormalbrand
3 Bros BS’ing: What is a sweet? #mynormalbrand #3brosbsing
After the 65th try, I finally got It
54.9K
306
25
9mo ago
thenormalbrand
After the 65th try, I finally got It
3 Bros BS’ing: Email Sign Offs. #mynormalbrand #3brosbsing
54K
292
23
10mo ago
thenormalbrand
3 Bros BS’ing: Email Sign Offs. #mynormalbrand #3brosbsing
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
54K
2.16K
66
3mo ago
thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 162K Instagram followers with a 0.99% engagement rate over the past 12 months. Across 394 posts, The Normal Brand received 70.2K total likes and 2.21M impressions, averaging 229 likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 162K Instagram followers as of February 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 0.99% over the last 12 months, based on 394 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 70.2K total likes across 394 posts in the last year, averaging 229 likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 2.21M total impressions over the last 12 months.