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followers
165K
impressions
2.80M
likes
62.8K
comments
3.19K
posts
271
engagement
1.17%
emv
$75.6K
Average per post
10.3K

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If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
147K
5.90K
51
11mo ago
thenormalbrand
If you caught Farmer Wants a Wife, you probably noticed more than just the charm, our cousin Farmer @notjohnsansone was repping The Normal Brand the whole way through. He may have been looking for love, but he never strayed from his go to fit. #mynormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
109K
4.35K
211
8mo ago
thenormalbrand
We had something else drafted for today’s post, but given the senseless murder of Charlie Kirk, things felt different. So after it was announced that the 31 year old man with a beautiful wife and kids was killed, I wrote this. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I can still remember the terrifying feeling on September 11, 2001. I was in 8th grade watching the TV in the corner as teachers ran from room to room. The fear was overwhelming. How could people do this? Flying planes into office buildings? Innocent people jumping to their deaths on live television. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Over the coming days, weeks, and months, we saw something I’ll never forget: hope. We saw Americans running into the buildings when everyone was running out. We heard inspiring stories like the Man in the Red Bandana (YouTube it). Firefighter Stephen Siller running through the Brooklyn Battery Tunnel with 60 pounds of gear on his back. Hundreds of civilian boat owners who carrying out the single largest water evacuation in history. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In the wake of that tragedy, there seemed to be a renewed sense of American identity. We were united. We turned to God. We focused on our families. We gave people the benefit of the doubt. We prayed together. We prayed often. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Two decades later, in a world full of division sewed by social networks, politicians, and the media, we are in desperate need of letting God back in our country. I pray we start going back to Church. We aren’t as smart as we think we are, and in the absence of traditional religion, we have adopted a new, much worse one. In the coming days, weeks, and months, I will be looking for glimpses of hope. Those heroes of 9/11 remind us that people are good. And even in the darkest moments, light can break through. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mynormalbrand #9/11 #remember #charliekirk
TGIF. #mynormalbrand
106K
1.02K
62
11mo ago
thenormalbrand
TGIF. #mynormalbrand
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
103K
4.12K
162
11mo ago
thenormalbrand
▪️Giveaway Closed ▪️ The ultimate Father’s Day Giveaway is here! Whether it’s your dad, a father figure, or—yourself—this prize (valued at over $750+) is all about helping you relax, refresh, and look your best. Here’s how to enter: ▫️ Follow @lumin.skin, @quip, @byloftie, @sympl, @thenormalbrand ▫️ Tag a father figure in your life ▫️ Hit the link in bio to complete your entry U.S. only, (excluding Rhode Island) 18+. This giveaway isn’t sponsored or endorsed by Instagram. Full details on our site!
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
98.1K
3.93K
36
11mo ago
thenormalbrand
Two brothers and cousin Farmer John walk into a rodeo… Music City never stood a chance. #mynormalbrand
Feeling Normal in Michigan. #mynormalbrand
63.2K
727
42
10mo ago
thenormalbrand
Feeling Normal in Michigan. #mynormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
62.4K
789
23
10mo ago
thenormalbrand
One of our favorite traditions each summer is gathering together to honor the remembrance of our Pa through golf. The love of the game is one thing he passed down to us, but arguably more important was his passion for clothes. He is one of the reasons we started The Normal Brand, and we’ll never forget that. #mynormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
59.0K
126
14
6mo ago
thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
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1.97K
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3mo ago
thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
Pick your player. #mynormalbrand
57.8K
429
28
8mo ago
thenormalbrand
Pick your player. #mynormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
55.1K
1.06K
80
4w ago
thenormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
54.4K
2.18K
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7mo ago
thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
3 Bros Bs’ing: Leftovers #mynormalbrand
48.7K
383
53
8mo ago
thenormalbrand
3 Bros Bs’ing: Leftovers #mynormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
48.7K
1.95K
59
7mo ago
thenormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
T minus 8 days until Father’s Day, and @jimmysansone, @lansansone and @conradsansone are sharing what makes their Pop so special. #mynormabrand
46.8K
382
15
12mo ago
thenormalbrand
T minus 8 days until Father’s Day, and @jimmysansone, @lansansone and @conradsansone are sharing what makes their Pop so special. #mynormabrand
Almost that time. Tradition + competition + family = fun.
42.5K
407
19
2mo ago
thenormalbrand
Almost that time. Tradition + competition + family = fun.
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
42.1K
733
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1mo ago
thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
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6
5mo ago
thenormalbrand
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
Saturday Snacks with Jimmy is back. This is an Italian sub that our dad came up with. A guaranteed nap inducer
38.7K
658
49
9mo ago
thenormalbrand
Saturday Snacks with Jimmy is back. This is an Italian sub that our dad came up with. A guaranteed nap inducer
@jimmysansone dropped the ball on content today so we’re doing it live. His favorite summer snack @loafersstl bread @oliveovation olive oil @the_franklingroup tomatoes
35.6K
496
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10mo ago
thenormalbrand
@jimmysansone dropped the ball on content today so we’re doing it live. His favorite summer snack @loafersstl bread @oliveovation olive oil @the_franklingroup tomatoes

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 165K Instagram followers with a 1.17% engagement rate over the past 12 months. Across 271 posts, The Normal Brand received 62.8K total likes and 1.69M impressions, averaging 232 likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 165K Instagram followers as of June 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 1.17% over the last 12 months, based on 271 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 62.8K total likes across 271 posts in the last 12 months, averaging 232 likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 1.69M total impressions over the last 12 months.