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followers
177K
impressions
6.23M
likes
246K
comments
2.88K
posts
233
engagement
3.98%
emv
$190K
Average per post
26.7K
Key Metrics
Impressions
monthly
Distributions
Content
4.01M
202K
910
4mo ago
thenormalbrand
Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
89.5K
1.06K
39
4mo ago
thenormalbrand
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
67.4K
2.05K
74
8mo ago
thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
61.4K
1.09K
79
6mo ago
thenormalbrand
Walk-ins welcome
@jakepaul stopped by our Nashville store @thenormalbrandnash
59.0K
126
14
11mo ago
thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲.
Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.)
#mynormalbrand
#firstdibs
49.6K
332
28
8mo ago
thenormalbrand
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us.
11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up.
We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then.
Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years.
Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you.
On March 10 every year, we really thank God for this life.
47.9K
420
19
7mo ago
thenormalbrand
Almost that time. Tradition + competition + family = fun.
45.6K
763
27
7mo ago
thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work
and
for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way.
Love you Pop.
42.4K
658
6
10mo ago
thenormalbrand
Holiday dressing starts here. Gifting optional (but highly recommended).
#mynormalbrand
41.2K
483
45
5mo ago
thenormalbrand
Snack time with Jimmy
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402
7
3mo ago
thenormalbrand
Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.
37.2K
1.49K
15
4mo ago
thenormalbrand
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
36.1K
1.44K
17
3mo ago
thenormalbrand
2015 — Jon Hamm got papped wearing one of our hats, a friend in STL had sent it his way. We celebrated with tequila shots at Wheelhouse Clayton, then sent him a care package of more hats and @imospizza the next day.
Small brand, big moment. Still one of our favorite throwbacks.
35.9K
398
40
3mo ago
thenormalbrand
3 Bros BS'ing: Coffee orders
35.1K
333
9
8mo ago
thenormalbrand
Testing out some new product on vacation with the fam. Thanks @sophiasansone for the footage.
#mynormalbrand
34.4K
1.38K
44
9mo ago
thenormalbrand
First @chicagocollective August 2015.
4 shirts and a small booth with my dad and brothers. Figuring it out as we went.
Booth looks a little different now.
34.3K
1.37K
21
7mo ago
thenormalbrand
Proud doesn't cover it. Our sister @sophiasansone got named @musicrowmagazine's Rising Women on the Row for 2026. She started as an unpaid intern and has become a force to be reckoned with in country music.
#mynormalbrand
32.4K
528
13
7mo ago
thenormalbrand
Celebrating our first and best friends #nationalsiblingsday❤️ #siblings
31.0K
292
19
6mo ago
thenormalbrand
We are one day late.
30.9K
284
15
5mo ago
thenormalbrand
Did we miss any summer activities?
The Normal Brand (@thenormalbrand) Instagram Stats & Analytics
The Normal Brand (@thenormalbrand) has 177K Instagram followers with a 3.98% engagement rate over the past 12 months. Across 233 posts, The Normal Brand received 246K total likes and 6.23M impressions, averaging 1.06K likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily. To benchmark @thenormalbrand against other accounts, use Socialpruf's Instagram competitor analysis tool.
The Normal Brand (@thenormalbrand) Instagram Analytics FAQ
How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 177K Instagram followers as of November 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 3.98% over the last 12 months, based on 233 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 246K total likes across 233 posts in the last 12 months, averaging 1.06K likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 6.23M total impressions over the last 12 months.
Can I compare The Normal Brand with other Instagram accounts?+
Yes. Add @thenormalbrand to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.