NewGet @thenormalbrand's full report
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followers
174K
impressions
6.28M
likes
247K
comments
2.94K
posts
236
engagement
3.97%
emv
$191K
Average per post
26.6K

Key Metrics

Distributions

Top Content

Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
3.98M
201K
907
4mo ago
thenormalbrand
Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
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thenormalbrand
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
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thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
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thenormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
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thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
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thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
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thenormalbrand
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
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thenormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
Almost that time. Tradition + competition + family = fun.
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6mo ago
thenormalbrand
Almost that time. Tradition + competition + family = fun.
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
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thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
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thenormalbrand
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
Snack time with Jimmy
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thenormalbrand
Snack time with Jimmy
Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.
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3mo ago
thenormalbrand
Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
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thenormalbrand
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
2015 — Jon Hamm got papped wearing one of our hats, a friend in STL had sent it his way. We celebrated with tequila shots at Wheelhouse Clayton, then sent him a care package of more hats and @imospizza the next day. Small brand, big moment. Still one of our favorite throwbacks.
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thenormalbrand
2015 — Jon Hamm got papped wearing one of our hats, a friend in STL had sent it his way. We celebrated with tequila shots at Wheelhouse Clayton, then sent him a care package of more hats and @imospizza the next day. Small brand, big moment. Still one of our favorite throwbacks.
3 Bros BS'ing: Coffee orders
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2mo ago
thenormalbrand
3 Bros BS'ing: Coffee orders
Testing out some new product on vacation with the fam. Thanks @sophiasansone for the footage. #mynormalbrand
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thenormalbrand
Testing out some new product on vacation with the fam. Thanks @sophiasansone for the footage. #mynormalbrand
First @chicagocollective August 2015. 4 shirts and a small booth with my dad and brothers. Figuring it out as we went. Booth looks a little different now.
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thenormalbrand
First @chicagocollective August 2015. 4 shirts and a small booth with my dad and brothers. Figuring it out as we went. Booth looks a little different now.
Proud doesn't cover it. Our sister @sophiasansone got named @musicrowmagazine's Rising Women on the Row for 2026. She started as an unpaid intern and has become a force to be reckoned with in country music. #mynormalbrand
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7mo ago
thenormalbrand
Proud doesn't cover it. Our sister @sophiasansone got named @musicrowmagazine's Rising Women on the Row for 2026. She started as an unpaid intern and has become a force to be reckoned with in country music. #mynormalbrand
Celebrating our first and best friends #nationalsiblingsday❤️ #siblings
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6mo ago
thenormalbrand
Celebrating our first and best friends #nationalsiblingsday❤️ #siblings

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 174K Instagram followers with a 3.97% engagement rate over the past 12 months. Across 236 posts, The Normal Brand received 247K total likes and 6.28M impressions, averaging 1.05K likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily. To benchmark @thenormalbrand against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 174K Instagram followers as of October 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 3.97% over the last 12 months, based on 236 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 247K total likes across 236 posts in the last 12 months, averaging 1.05K likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 6.28M total impressions over the last 12 months.
Can I compare The Normal Brand with other Instagram accounts?+
Yes. Add @thenormalbrand to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.