NewGet @thenormalbrand's full report
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followers
170K
impressions
6.27M
likes
245K
comments
2.96K
posts
240
engagement
3.92%
emv
$190K
Average per post
26.1K

Key Metrics

Distributions

Top Content

Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
3.95M
199K
905
3mo ago
thenormalbrand
Our youngest brother, Marco, is 17 years younger than Jimmy, the oldest. Jimmy and Domenica had their fourth kid a few weeks ago, and they named him after our brother. Our dad caught it on film. Little Marco is home, happy, and ready to live up to a great name.
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
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thenormalbrand
We are in Northern Michigan blaring Country Roads, and thanking God that we get to raise kids and run a business in the USA. There is no better country on Earth, and we are so grateful and proud to be Americans! Happy 4th everyone - 250 years!
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
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7mo ago
thenormalbrand
So proud to be an American!!! Best country in the world!!! 🇺🇸🇺🇸🇺🇸🇺🇸. Thank you Hughes brothers (and Mrs. Hughes), Tkachuk brothers, and the rest of the boys in the Red, White, and Blue!!
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
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1.09K
78
5mo ago
thenormalbrand
Walk-ins welcome @jakepaul stopped by our Nashville store @thenormalbrandnash
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
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thenormalbrand
𝐆𝐞𝐭 𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐛𝐬 𝐭𝐨 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐃𝐞𝐚𝐥𝐬 𝐭𝐨𝐝𝐚𝐲 𝐨𝐧𝐥𝐲. Shop 30% off best sellers before they sell out. Visit the First Dibs link in our bio to shop the sale. (Discount automatically applied at checkout.) #mynormalbrand #firstdibs
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
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11mo ago
thenormalbrand
We loved being in Texas for the opening of @thenormalbrandsouthlake. It was a great talking World Series with @evancarter and how to make the world’s best pizza from your kitchen with @davespizzaoven. We really loved seeing family, friends, and new and returning customers. Thanks @thegingerfoodphotographer and @svm.b___ for the great shots. Also thanks to one of Southlake’s finest, @brockboyd_2, for coming out. Let’s go Dragons.
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
48.7K
1.95K
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11mo ago
thenormalbrand
We are lifelong @stlouisblues fans, so when they reached out and said let’s do something together, we were like little kids again. Excited to see our collaboration in action tonight. These styles are offered exclusively by @stl_authentics and can be found in store at Enterprise Center. Let’s. Go. Blues.
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
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thenormalbrand
This video doesn’t play by the algorithm’s rules, but it’s very meaningful to us. 11 years ago today we got our first ever order, and this is a video our dad took of Jimmy packing it up. We’ve sped up our pick and pack process, but we care about the company today as much as we cared about it then. Thank you Emma (our first customer ever), and all of you who have allowed us to serve you for 11 years. Thank you to our beautiful parents who believed in us when we didn’t. We would be nothing without you. On March 10 every year, we really thank God for this life.
Almost that time. Tradition + competition + family = fun.
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6mo ago
thenormalbrand
Almost that time. Tradition + competition + family = fun.
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
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5mo ago
thenormalbrand
Happy Birthday to our inspiration in all things that kind of matter: style, bringing the party, hard work and for the things that really matter: being the best dad a kid could ever pray for and being with us every step of the way. Love you Pop.
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
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9mo ago
thenormalbrand
Holiday dressing starts here. Gifting optional (but highly recommended). #mynormalbrand
Snack time with Jimmy
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4mo ago
thenormalbrand
Snack time with Jimmy
3 Bros BS’ing: Story credit #mynormalbrand #3brosbsing
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12
11mo ago
thenormalbrand
3 Bros BS’ing: Story credit #mynormalbrand #3brosbsing
3 Bros BS’ing: Irish Exits #mynormalbrand #3brosbsing
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12mo ago
thenormalbrand
3 Bros BS’ing: Irish Exits #mynormalbrand #3brosbsing
Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.
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400
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2mo ago
thenormalbrand
Every summer the guys in our family play a golf tournament honoring our grandfather. The 2026 Pa Classic didn’t disappoint.
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
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thenormalbrand
Tough to explain a great father. The best I can do is say that we hardly have any of our best memories without Pop in it. Thanks for everything.
2015 — Jon Hamm got papped wearing one of our hats, a friend in STL had sent it his way. We celebrated with tequila shots at Wheelhouse Clayton, then sent him a care package of more hats and @imospizza the next day. Small brand, big moment. Still one of our favorite throwbacks.
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thenormalbrand
2015 — Jon Hamm got papped wearing one of our hats, a friend in STL had sent it his way. We celebrated with tequila shots at Wheelhouse Clayton, then sent him a care package of more hats and @imospizza the next day. Small brand, big moment. Still one of our favorite throwbacks.
Testing out some new product on vacation with the fam. Thanks @sophiasansone for the footage. #mynormalbrand
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332
9
7mo ago
thenormalbrand
Testing out some new product on vacation with the fam. Thanks @sophiasansone for the footage. #mynormalbrand
First @chicagocollective August 2015. 4 shirts and a small booth with my dad and brothers. Figuring it out as we went. Booth looks a little different now.
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1.37K
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7mo ago
thenormalbrand
First @chicagocollective August 2015. 4 shirts and a small booth with my dad and brothers. Figuring it out as we went. Booth looks a little different now.
Proud doesn't cover it. Our sister @sophiasansone got named @musicrowmagazine's Rising Women on the Row for 2026. She started as an unpaid intern and has become a force to be reckoned with in country music. #mynormalbrand
34.2K
1.37K
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6mo ago
thenormalbrand
Proud doesn't cover it. Our sister @sophiasansone got named @musicrowmagazine's Rising Women on the Row for 2026. She started as an unpaid intern and has become a force to be reckoned with in country music. #mynormalbrand

The Normal Brand (@thenormalbrand) Instagram Stats & Analytics

The Normal Brand (@thenormalbrand) has 170K Instagram followers with a 3.92% engagement rate over the past 12 months. Across 240 posts, The Normal Brand received 245K total likes and 6.27M impressions, averaging 1.02K likes per post. This page tracks The Normal Brand's performance metrics, top content, and engagement trends — updated daily.

The Normal Brand (@thenormalbrand) Instagram Analytics FAQ

How many Instagram followers does The Normal Brand have?+
The Normal Brand (@thenormalbrand) has 170K Instagram followers as of October 2026.
What is The Normal Brand's Instagram engagement rate?+
The Normal Brand's Instagram engagement rate is 3.92% over the last 12 months, based on 240 posts.
How many likes does The Normal Brand get on Instagram?+
The Normal Brand received 245K total likes across 240 posts in the last 12 months, averaging 1.02K likes per post.
How many Instagram impressions does The Normal Brand get?+
The Normal Brand's Instagram content generated 6.27M total impressions over the last 12 months.
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