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followers
33M
impressions
37.3B
likes
1.28B
comments
13.9M
posts
13.3K
engagement
3.02%
emv
$1.08B
Average per post
2.81M
Key Metrics
Impressions
monthly
Distributions
Content
269M
10.8M
74.2K
1mo ago
nfl
Thank you Benito for including me in this powerful, important, and meaningful performance. I am so humbled to be a part of this moment. It’s all the more special because it was with you and your beautiful heart and music. ❤️❤️❤️❤️❤️❤️ All my love to Benito, Ricky and the whole cast. Thank you to @chloeandchenelle and @luar for my beautiful styling and fashion ❤️ All of your talent and love made that beautiful dress come to life.
189M
6.46M
64.9K
1mo ago
nfl
Lo único más poderoso que el odio, es el amor.
Only Thing More Powerful Than Hate is Love. #AppleMusicHalftime @badbunnypr
183M
5.52M
73.1K
1mo ago
nfl
❤️👏 #AppleMusicHalftime @badbunnypr
136M
7.22M
130K
5mo ago
nfl
Super Bowl LX. Bay Area. February 2026.
#AppleMusicHalftime
106M
9.63M
163K
1mo ago
nfl
It was my absolute honor to be a part of Benito’s halftime show. Thank you Benito for inviting me and thank you to the entire cast for welcoming me onto your stage. I wouldn’t miss it for the world.
87.3M
3.28M
31.6K
1mo ago
nfl
Unforgettable moment. The World is dancing. #AppleMusicHalftime @badbunnypr
70M
912K
16.7K
11mo ago
nfl
Caleb Williams pulled up for Bulls-Heat 🤝
65.6M
1.97M
19.1K
1mo ago
nfl
This will always be iconic. @kendricklamar @serenawilliams #AppleMusicHalftime
61.6M
2.57M
18.2K
1mo ago
nfl
Bad Bunny’s Halftime Show, captured through fans’ iPhones around the world. @badbunnypr #AppleMusicHalftime #ShotoniPhone
61.6M
2.64M
11.6K
9mo ago
nfl
Hurdling onto the @eamaddennfl cover 🙏🏾 Dream come true! Fly Eagles Fly 🦅
🎥: @ari_fararooy #ad
60.4M
2.58M
16.2K
1mo ago
nfl
BALL SECURITY ON POINT 🏈 @badbunnypr #AppleMusicHalftime
56.1M
1.02M
27.3K
1mo ago
nfl
“WE’RE GOING TO THE SUPER BOWL!” 🗣️
54.2M
721K
10.6K
2mo ago
nfl
grown man strength 💪
51.1M
1.26M
11.1K
3mo ago
nfl
Rodgers had to have a little fun after showing off the wheels 😂
47.3M
1.36M
18.5K
7mo ago
nfl
ARE YOU KIDDING 😮
📱: #PITvsJAX on #NFLPlus
46.8M
1.87M
13.8K
7mo ago
nfl
KAROL G will headline the Halftime Show in São Paulo, durante a primeira transmissão exclusiva da NFL ao vivo no YouTube
🏈 Chiefs vs. Chargers
📅 Sept. 5, 8pm ET
🏟️ São Paulo, Brazil
🔴 Live on YouTube
45.4M
881K
12.1K
3mo ago
nfl
they couldn’t believe it 🤣
42.2M
1.56M
9.11K
3mo ago
nfl
He’s a cool grandpa 😎 (via @hailiejade)
41.8M
801K
10.3K
3mo ago
nfl
“sorry not sorry, catch the damn ball” 💀
41.5M
2.86M
22.3K
1mo ago
nfl
BAD BUNNY! Tití Me Preguntó @badbunnypr #AppleMusicHalftime
NFL (@nfl) Instagram Stats & Analytics
NFL (@nfl) has 33M Instagram followers with a 3.02% engagement rate over the past 12 months. Across 13.3K posts, NFL received 1.28B total likes and 20.8B impressions, averaging 96.4K likes per post. This page tracks NFL's performance metrics, top content, and engagement trends — updated daily.
NFL (@nfl) Instagram Analytics FAQ
How many Instagram followers does NFL have?+
NFL (@nfl) has 33M Instagram followers as of March 2026.
What is NFL's Instagram engagement rate?+
NFL's Instagram engagement rate is 3.02% over the last 12 months, based on 13.3K posts.
How many likes does NFL get on Instagram?+
NFL received 1.28B total likes across 13.3K posts in the last 12 months, averaging 96.4K likes per post.
How many Instagram impressions does NFL get?+
NFL's Instagram content generated 20.8B total impressions over the last 12 months.