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followers
32.5M
impressions
37.1B
likes
1.26B
comments
13.5M
posts
13.5K
engagement
3.01%
emv
$1.07B
Average per post
2.75M
Key Metrics
Impressions
monthly
Distributions
Content
270M
10.8M
76.8K
3mo ago
nfl
Thank you Benito for including me in this powerful, important, and meaningful performance. I am so humbled to be a part of this moment. It’s all the more special because it was with you and your beautiful heart and music. ❤️❤️❤️❤️❤️❤️ All my love to Benito, Ricky and the whole cast. Thank you to @chloeandchenelle and @luar for my beautiful styling and fashion ❤️ All of your talent and love made that beautiful dress come to life.
190M
6.47M
65.0K
3mo ago
nfl
Lo único más poderoso que el odio, es el amor.
Only Thing More Powerful Than Hate is Love. #AppleMusicHalftime @badbunnypr
183M
5.54M
73.5K
3mo ago
nfl
❤️👏 #AppleMusicHalftime @badbunnypr
136M
7.22M
130K
7mo ago
nfl
Super Bowl LX. Bay Area. February 2026.
#AppleMusicHalftime
108M
9.71M
164K
3mo ago
nfl
It was my absolute honor to be a part of Benito’s halftime show. Thank you Benito for inviting me and thank you to the entire cast for welcoming me onto your stage. I wouldn’t miss it for the world.
87.9M
3.30M
31.7K
3mo ago
nfl
Unforgettable moment. The World is dancing. #AppleMusicHalftime @badbunnypr
68.3M
2.08M
19.4K
3mo ago
nfl
This will always be iconic. @kendricklamar @serenawilliams #AppleMusicHalftime
61.8M
2.57M
18.2K
3mo ago
nfl
Bad Bunny’s Halftime Show, captured through fans’ iPhones around the world. @badbunnypr #AppleMusicHalftime #ShotoniPhone
61.6M
2.64M
11.6K
11mo ago
nfl
Hurdling onto the @eamaddennfl cover 🙏🏾 Dream come true! Fly Eagles Fly 🦅
🎥: @ari_fararooy #ad
60.7M
2.59M
16.3K
3mo ago
nfl
BALL SECURITY ON POINT 🏈 @badbunnypr #AppleMusicHalftime
56.4M
1.85M
6.93K
2mo ago
nfl
@ishowspeed looked extra shifty out there 👀👀
56.1M
1.02M
27.2K
3mo ago
nfl
“WE’RE GOING TO THE SUPER BOWL!” 🗣️
55.3M
739K
10.7K
4mo ago
nfl
grown man strength 💪
51.2M
1.26M
11.1K
5mo ago
nfl
Rodgers had to have a little fun after showing off the wheels 😂
47.4M
1.36M
18.5K
9mo ago
nfl
ARE YOU KIDDING 😮
📱: #PITvsJAX on #NFLPlus
46.8M
1.87M
13.7K
9mo ago
nfl
KAROL G will headline the Halftime Show in São Paulo, durante a primeira transmissão exclusiva da NFL ao vivo no YouTube
🏈 Chiefs vs. Chargers
📅 Sept. 5, 8pm ET
🏟️ São Paulo, Brazil
🔴 Live on YouTube
45.4M
879K
12.1K
5mo ago
nfl
they couldn’t believe it 🤣
42.3M
1.56M
9.12K
5mo ago
nfl
He’s a cool grandpa 😎 (via @hailiejade)
42.2M
956K
9.29K
4mo ago
nfl
RASHID SHAHEED KICK RETURN TD TO START THE GAME
SFvsSEA on FOX/FOX One
Stream on #NFLPlus
41.8M
800K
10.3K
5mo ago
nfl
“sorry not sorry, catch the damn ball” 💀
NFL (@nfl) Instagram Stats & Analytics
NFL (@nfl) has 32.5M Instagram followers with a 3.01% engagement rate over the past 12 months. Across 13.5K posts, NFL received 1.26B total likes and 21.8B impressions, averaging 93.6K likes per post. This page tracks NFL's performance metrics, top content, and engagement trends — updated daily.
NFL (@nfl) Instagram Analytics FAQ
How many Instagram followers does NFL have?+
NFL (@nfl) has 32.5M Instagram followers as of May 2026.
What is NFL's Instagram engagement rate?+
NFL's Instagram engagement rate is 3.01% over the last 12 months, based on 13.5K posts.
How many likes does NFL get on Instagram?+
NFL received 1.26B total likes across 13.5K posts in the last 12 months, averaging 93.6K likes per post.
How many Instagram impressions does NFL get?+
NFL's Instagram content generated 21.8B total impressions over the last 12 months.