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followers
181M
impressions
55.3B
likes
2.01B
comments
10.7M
posts
4.09K
engagement
2.84%
emv
$1.62B
Average per post
13.5M

Key Metrics

Distributions

Top Content

Recognize that voice? 👀 ¿Reconoces esa voz? 🎙️ @visit.dubai | #DubaiForReal
390M
339K
912
3mo ago
realmadrid
Recognize that voice? 👀 ¿Reconoces esa voz? 🎙️ @visit.dubai | #DubaiForReal
💻 This is how @HP technology drives every decision inside the heart of the Bernabéu. 🏟️ El corazón del Bernabéu, impulsado por la tecnología de @HP. 📺 Full video on our YouTube channel!
365M
226K
817
6mo ago
realmadrid
💻 This is how @HP technology drives every decision inside the heart of the Bernabéu. 🏟️ El corazón del Bernabéu, impulsado por la tecnología de @HP. 📺 Full video on our YouTube channel!
💻 @HP empowers Real Madrid with tech that turns unseen effort into effortless performance. 👨‍💻 HP impulsa al Real Madrid con tecnología que convierte el esfuerzo en rendimiento.
246M
454K
2.66K
7mo ago
realmadrid
💻 @HP empowers Real Madrid with tech that turns unseen effort into effortless performance. 👨‍💻 HP impulsa al Real Madrid con tecnología que convierte el esfuerzo en rendimiento.
😘🏆 #FIFAWorldCup
162M
6.48M
121K
2mo ago
realmadrid
😘🏆 #FIFAWorldCup
Back on the cover. Ready to go again. @k.mbappe leads the #FC27 Cover. See the full reveal, July 23. Link in bio.
131M
5.23M
29.5K
2mo ago
realmadrid
Back on the cover. Ready to go again. @k.mbappe leads the #FC27 Cover. See the full reveal, July 23. Link in bio.
🏁 FT: Real Madrid 2-1 Barcelona ⚽ 22’ @K.Mbappe ⚽ 38’ Fermín ⚽ 43’ @JudeBellingham @Emirates | #ElClásico
124M
4.98M
64.8K
11mo ago
realmadrid
🏁 FT: Real Madrid 2-1 Barcelona ⚽ 22’ @K.Mbappe ⚽ 38’ Fermín ⚽ 43’ @JudeBellingham @Emirates | #ElClásico
Debut ✅
122M
4.88M
23.2K
1mo ago
realmadrid
Debut ✅
Leyendas. 🤍 #FIFAWorldCup
120M
4.81M
41.7K
3mo ago
realmadrid
Leyendas. 🤍 #FIFAWorldCup
Trent Alexander-Arnold, Xabi Alonso, Emilio Butragueno and Dean Huijsen laid tributes to Diogo Jota and Andre Silva at Anfield this evening ahead of Real Madrid's visit to Anfield tomorrow night ❤️
112M
4.50M
11.9K
11mo ago
realmadrid
Trent Alexander-Arnold, Xabi Alonso, Emilio Butragueno and Dean Huijsen laid tributes to Diogo Jota and Andre Silva at Anfield this evening ahead of Real Madrid's visit to Anfield tomorrow night ❤️
👋 #WelcomeMourinho 👋
106M
4.22M
46.1K
3mo ago
realmadrid
👋 #WelcomeMourinho 👋
🥶
102M
4.07M
26.2K
11mo ago
realmadrid
🥶
COMUNICADO OFICIAL El Real Madrid C. F. y Vinicius Jr. han acordado la ampliación del contrato de nuestro jugador, que queda vinculado al club hasta el 30 de junio de 2032. Vinicius Jr. llegó al Real Madrid en julio de 2018, con 18 años. En sus ocho temporadas defendiendo nuestra camiseta, ha disputado 375 partidos, en los que ha marcado 128 goles y ha ganado 14 títulos: 2 Champions League, 3 Mundiales de Clubes, 2 Supercopas de Europa, 3 Ligas, 1 Copa del Rey y 3 Supercopas de España. Su contribución a todos estos títulos ha sido trascendental por su juego, sus asistencias y sus goles, entre ellos los que marcó en las dos últimas finales de Champions League que ha ganado el Real Madrid: la Decimocuarta (París, 2022) y la Decimoquinta (Londres, 2024). 🔗 Comunicado completo: link en bio. - Real Madrid C. F. and Vinicius Jr. have agreed on the extension of our player's contract, which links him to the club until June 30, 2032. Vinicius Jr. joined Real Madrid in July 2018 at the age of 18. In his eight seasons wearing our jersey, he has played 375 matches, scored 128 goals, and won 14 titles: 2 Champions League, 3 Club World Cups, 2 UEFA Super Cups, 3 LaLiga titles, 1 Copa del Rey, and 3 Spanish Super Cups. His contribution to all these titles has been pivotal due to his gameplay, assists, and goals, including those scored in the last two Champions League finals won by Real Madrid: the Fourteenth (Paris, 2022) and the Fifteenth (London, 2024). 🔗 Full statement: link in bio. #RealMadrid | #ViniJr2032
98.1M
3.92M
101K
1mo ago
realmadrid
COMUNICADO OFICIAL El Real Madrid C. F. y Vinicius Jr. han acordado la ampliación del contrato de nuestro jugador, que queda vinculado al club hasta el 30 de junio de 2032. Vinicius Jr. llegó al Real Madrid en julio de 2018, con 18 años. En sus ocho temporadas defendiendo nuestra camiseta, ha disputado 375 partidos, en los que ha marcado 128 goles y ha ganado 14 títulos: 2 Champions League, 3 Mundiales de Clubes, 2 Supercopas de Europa, 3 Ligas, 1 Copa del Rey y 3 Supercopas de España. Su contribución a todos estos títulos ha sido trascendental por su juego, sus asistencias y sus goles, entre ellos los que marcó en las dos últimas finales de Champions League que ha ganado el Real Madrid: la Decimocuarta (París, 2022) y la Decimoquinta (Londres, 2024). 🔗 Comunicado completo: link en bio. - Real Madrid C. F. and Vinicius Jr. have agreed on the extension of our player's contract, which links him to the club until June 30, 2032. Vinicius Jr. joined Real Madrid in July 2018 at the age of 18. In his eight seasons wearing our jersey, he has played 375 matches, scored 128 goals, and won 14 titles: 2 Champions League, 3 Club World Cups, 2 UEFA Super Cups, 3 LaLiga titles, 1 Copa del Rey, and 3 Spanish Super Cups. His contribution to all these titles has been pivotal due to his gameplay, assists, and goals, including those scored in the last two Champions League finals won by Real Madrid: the Fourteenth (Paris, 2022) and the Fifteenth (London, 2024). 🔗 Full statement: link in bio. #RealMadrid | #ViniJr2032
🤔 Who scored this goal? 🕵️ ¿Quién creéis que marcó este gol?
95.9M
1.50M
26.9K
11mo ago
realmadrid
🤔 Who scored this goal? 🕵️ ¿Quién creéis que marcó este gol?
🏁 FT: Real Madrid 3-0 Manchester City ⚽ 20’ @fedevalverde ⚽️ 27’ @fedevalverde ⚽️ 42’ @fedevalverde #UCL
91.1M
3.64M
51.7K
6mo ago
realmadrid
🏁 FT: Real Madrid 3-0 Manchester City ⚽ 20’ @fedevalverde ⚽️ 27’ @fedevalverde ⚽️ 42’ @fedevalverde #UCL
👋 #WelcomeBernardo 👋
88.8M
3.55M
22.6K
3mo ago
realmadrid
👋 #WelcomeBernardo 👋
Every generation has its defining players. @k.mbappe and @judebellingham lead the Ultimate Plus Edition cover. See the full #FC27 reveal today at 6:00pm Madrid time. Link in bio.
83.1M
3.32M
10.5K
2mo ago
realmadrid
Every generation has its defining players. @k.mbappe and @judebellingham lead the Ultimate Plus Edition cover. See the full #FC27 reveal today at 6:00pm Madrid time. Link in bio.
🤍🩷💚 #WelcomeCucurella
82.3M
3.29M
20.2K
3mo ago
realmadrid
🤍🩷💚 #WelcomeCucurella
👀 Guess who’s here! 👋 ¡Mira quién ha llegado! #RMCity
77.1M
3.08M
16.6K
2mo ago
realmadrid
👀 Guess who’s here! 👋 ¡Mira quién ha llegado! #RMCity
⚽ Stadium Operations 💻 Los preparativos del @Bernabeu @HP
73.8M
145K
468
4mo ago
realmadrid
⚽ Stadium Operations 💻 Los preparativos del @Bernabeu @HP
⏸ HT: Real Madrid 2-1 Barcelona ⚽ 22’ @K.Mbappe ⚽ 38’ Fermín ⚽ 43’ @JudeBellingham @Emirates | #ElClásico
73.4M
2.94M
35.1K
11mo ago
realmadrid
⏸ HT: Real Madrid 2-1 Barcelona ⚽ 22’ @K.Mbappe ⚽ 38’ Fermín ⚽ 43’ @JudeBellingham @Emirates | #ElClásico

Real Madrid C.F. (@realmadrid) Instagram Stats & Analytics

Real Madrid C.F. (@realmadrid) has 181M Instagram followers with a 2.84% engagement rate over the past 12 months. Across 4.09K posts, Real Madrid C.F. received 2.01B total likes and 55.3B impressions, averaging 492K likes per post. This page tracks Real Madrid C.F.'s performance metrics, top content, and engagement trends — updated daily. To benchmark @realmadrid against other accounts, use Socialpruf's Instagram competitor analysis tool.

Real Madrid C.F. (@realmadrid) Instagram Analytics FAQ

How many Instagram followers does Real Madrid C.F. have?+
Real Madrid C.F. (@realmadrid) has 181M Instagram followers as of October 2026.
What is Real Madrid C.F.'s Instagram engagement rate?+
Real Madrid C.F.'s Instagram engagement rate is 2.84% over the last 12 months, based on 4.09K posts.
How many likes does Real Madrid C.F. get on Instagram?+
Real Madrid C.F. received 2.01B total likes across 4.09K posts in the last 12 months, averaging 492K likes per post.
How many Instagram impressions does Real Madrid C.F. get?+
Real Madrid C.F.'s Instagram content generated 55.3B total impressions over the last 12 months.
Can I compare Real Madrid C.F. with other Instagram accounts?+
Yes. Add @realmadrid to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.