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followers
181M
impressions
55.1B
likes
2.00B
comments
10.8M
posts
4.15K
engagement
2.81%
emv
$1.62B
Average per post
13.3M
Key Metrics
Impressions
monthly
Distributions
Content
390M
339K
919
4mo ago
realmadrid
Recognize that voice? 👀
¿Reconoces esa voz? 🎙️
@visit.dubai | #DubaiForReal
365M
226K
816
6mo ago
realmadrid
💻 This is how @HP technology drives every decision inside the heart of the Bernabéu.
🏟️ El corazón del Bernabéu, impulsado por la tecnología de @HP.
📺 Full video on our YouTube channel!
246M
454K
2.65K
8mo ago
realmadrid
💻 @HP empowers Real Madrid with tech that turns unseen effort into effortless performance.
👨💻 HP impulsa al Real Madrid con tecnología que convierte el esfuerzo en rendimiento.
162M
6.47M
120K
3mo ago
realmadrid
😘🏆
#FIFAWorldCup
131M
5.23M
29.6K
3mo ago
realmadrid
Back on the cover. Ready to go again.
@k.mbappe leads the #FC27 Cover. See the full reveal, July 23. Link in bio.
124M
4.97M
64.7K
12mo ago
realmadrid
🏁 FT: Real Madrid 2-1 Barcelona
⚽ 22’ @K.Mbappe
⚽ 38’ Fermín
⚽ 43’ @JudeBellingham
@Emirates | #ElClásico
122M
4.87M
23.1K
2mo ago
realmadrid
Debut ✅
120M
4.80M
41.6K
3mo ago
realmadrid
Leyendas. 🤍
#FIFAWorldCup
112M
4.49M
11.9K
11mo ago
realmadrid
Trent Alexander-Arnold, Xabi Alonso, Emilio Butragueno and Dean Huijsen laid tributes to Diogo Jota and Andre Silva at Anfield this evening ahead of Real Madrid's visit to Anfield tomorrow night ❤️
105M
4.22M
46.0K
4mo ago
realmadrid
👋 #WelcomeMourinho 👋
102M
4.07M
26.2K
12mo ago
realmadrid
🥶
98.5M
3.94M
101K
2mo ago
realmadrid
COMUNICADO OFICIAL
El Real Madrid C. F. y Vinicius Jr. han acordado la ampliación del contrato de nuestro jugador, que queda vinculado al club hasta el 30 de junio de 2032.
Vinicius Jr. llegó al Real Madrid en julio de 2018, con 18 años. En sus ocho temporadas defendiendo nuestra camiseta, ha disputado 375 partidos, en los que ha marcado 128 goles y ha ganado 14 títulos: 2 Champions League, 3 Mundiales de Clubes, 2 Supercopas de Europa, 3 Ligas, 1 Copa del Rey y 3 Supercopas de España.
Su contribución a todos estos títulos ha sido trascendental por su juego, sus asistencias y sus goles, entre ellos los que marcó en las dos últimas finales de Champions League que ha ganado el Real Madrid: la Decimocuarta (París, 2022) y la Decimoquinta (Londres, 2024).
🔗 Comunicado completo: link en bio.
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Real Madrid C. F. and Vinicius Jr. have agreed on the extension of our player's contract, which links him to the club until June 30, 2032.
Vinicius Jr. joined Real Madrid in July 2018 at the age of 18. In his eight seasons wearing our jersey, he has played 375 matches, scored 128 goals, and won 14 titles: 2 Champions League, 3 Club World Cups, 2 UEFA Super Cups, 3 LaLiga titles, 1 Copa del Rey, and 3 Spanish Super Cups.
His contribution to all these titles has been pivotal due to his gameplay, assists, and goals, including those scored in the last two Champions League finals won by Real Madrid: the Fourteenth (Paris, 2022) and the Fifteenth (London, 2024).
🔗 Full statement: link in bio.
#RealMadrid | #ViniJr2032
90.9M
3.64M
51.7K
7mo ago
realmadrid
🏁 FT: Real Madrid 3-0 Manchester City
⚽ 20’ @fedevalverde
⚽️ 27’ @fedevalverde
⚽️ 42’ @fedevalverde
#UCL
88.7M
3.55M
22.6K
4mo ago
realmadrid
👋 #WelcomeBernardo 👋
83.1M
3.32M
10.6K
3mo ago
realmadrid
Every generation has its defining players.
@k.mbappe and @judebellingham lead the Ultimate Plus Edition cover. See the full #FC27 reveal today at 6:00pm Madrid time. Link in bio.
82.2M
3.29M
20.2K
4mo ago
realmadrid
🤍🩷💚
#WelcomeCucurella
77.0M
3.08M
16.6K
3mo ago
realmadrid
👀 Guess who’s here!
👋 ¡Mira quién ha llegado!
#RMCity
73.8M
145K
467
5mo ago
realmadrid
⚽ Stadium Operations
💻 Los preparativos del @Bernabeu
@HP
73.3M
2.93M
35.0K
12mo ago
realmadrid
⏸ HT: Real Madrid 2-1 Barcelona
⚽ 22’ @K.Mbappe
⚽ 38’ Fermín
⚽ 43’ @JudeBellingham
@Emirates | #ElClásico
73.1M
2.92M
8.28K
11mo ago
realmadrid
💙 ¡HALA MADRID! 💙
#RayoRealMadrid
Real Madrid C.F. (@realmadrid) Instagram Stats & Analytics
Real Madrid C.F. (@realmadrid) has 181M Instagram followers with a 2.81% engagement rate over the past 12 months. Across 4.15K posts, Real Madrid C.F. received 2.00B total likes and 55.1B impressions, averaging 483K likes per post. This page tracks Real Madrid C.F.'s performance metrics, top content, and engagement trends — updated daily. To benchmark @realmadrid against other accounts, use Socialpruf's Instagram competitor analysis tool.
Real Madrid C.F. (@realmadrid) Instagram Analytics FAQ
How many Instagram followers does Real Madrid C.F. have?+
Real Madrid C.F. (@realmadrid) has 181M Instagram followers as of October 2026.
What is Real Madrid C.F.'s Instagram engagement rate?+
Real Madrid C.F.'s Instagram engagement rate is 2.81% over the last 12 months, based on 4.15K posts.
How many likes does Real Madrid C.F. get on Instagram?+
Real Madrid C.F. received 2.00B total likes across 4.15K posts in the last 12 months, averaging 483K likes per post.
How many Instagram impressions does Real Madrid C.F. get?+
Real Madrid C.F.'s Instagram content generated 55.1B total impressions over the last 12 months.
Can I compare Real Madrid C.F. with other Instagram accounts?+
Yes. Add @realmadrid to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.