NewGet @nba's full report
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followers
87.9M
impressions
34.0B
likes
1.15B
comments
7.83M
posts
15.1K
engagement
2.76%
emv
$977M
Average per post
2.25M

Key Metrics

Distributions

Top Content

See how @cadecunn1ngham Ups His Game with @cerave @cerave_canada #CeraVePartner
224M
78.8K
354
11mo ago
nba
See how @cadecunn1ngham Ups His Game with @cerave @cerave_canada #CeraVePartner
A lot has changed over the years… but not Iman Shumpert’s two-step @CeraVe routine.
115M
18.8K
218
5mo ago
nba
A lot has changed over the years… but not Iman Shumpert’s two-step @CeraVe routine.
🏀🕺😝 @k.mbappe
106M
4.20M
26.3K
7mo ago
nba
🏀🕺😝 @k.mbappe
Checking in to check out some postseason hoops!
@Bookingcom made Trey Phills’ last-minute trip to The Land easy!
81.6M
81.6K
185
5mo ago
nba
Checking in to check out some postseason hoops! @Bookingcom made Trey Phills’ last-minute trip to The Land easy!
FOR THE FIRST TIME IN 53 YEARS, THE KNICKS ARE NBA CHAMPIONS 🏆

New York defeats San Antonio 4-1 in the NBA Finals, capturing their third championship in franchise history!
54.5M
2.18M
17.2K
4mo ago
nba
FOR THE FIRST TIME IN 53 YEARS, THE KNICKS ARE NBA CHAMPIONS 🏆 New York defeats San Antonio 4-1 in the NBA Finals, capturing their third championship in franchise history!
We had a very interesting day today 💀🤣🤖

#MFFL
39.6M
858K
1.38K
10mo ago
nba
We had a very interesting day today 💀🤣🤖 #MFFL
Icon. Legend. Laker. Happy Birthday, Kobe 💜
39.3M
1.57M
7.84K
2mo ago
nba
Icon. Legend. Laker. Happy Birthday, Kobe 💜
@Omar surprised these Spurs fans sitting in the last row with courtside access for Wemby’s pregame warmup, a chance to high-five the players before they took the court, a gift bag during the game, and upgraded seats during the NBA Finals. ❤️
38.9M
1.85M
11.8K
4mo ago
nba
@Omar surprised these Spurs fans sitting in the last row with courtside access for Wemby’s pregame warmup, a chance to high-five the players before they took the court, a gift bag during the game, and upgraded seats during the NBA Finals. ❤️
@nba teams, what are you waiting for? 😜

Les équipes NBA, qu’attendez-vous ? 🏀🤣
37.8M
1.52M
3.94K
4mo ago
nba
@nba teams, what are you waiting for? 😜 Les équipes NBA, qu’attendez-vous ? 🏀🤣
@tristanj22 DOES IT AGAIN! 😳🤯😱
36.3M
688K
4.63K
8mo ago
nba
@tristanj22 DOES IT AGAIN! 😳🤯😱
NBA Commissioner Adam Silver issued the following statement today regarding the passing of Memphis Grizzlies forward Brandon Clarke:

“We are devastated to learn of the passing of Brandon Clarke.  As one of the longest-tenured members of the Grizzlies, Brandon was a beloved teammate and leader who played the game with enormous passion and grit.  Our thoughts and sympathies are with Brandon’s family, friends and the Grizzlies organization.”
30.8M
1.23M
11.3K
6mo ago
nba
NBA Commissioner Adam Silver issued the following statement today regarding the passing of Memphis Grizzlies forward Brandon Clarke: “We are devastated to learn of the passing of Brandon Clarke.  As one of the longest-tenured members of the Grizzlies, Brandon was a beloved teammate and leader who played the game with enormous passion and grit.  Our thoughts and sympathies are with Brandon’s family, friends and the Grizzlies organization.”
Wyd, Shaq? 😭
30.1M
584K
4.19K
10mo ago
nba
Wyd, Shaq? 😭
The @spurs secure Game 7 in Oklahoma City and advance to the NBA Finals for the FIRST TIME since 2014! 👏 Game 1: Wednesday, June 3 at 8:30pm/et on ABC
29.8M
1.19M
3.68K
5mo ago
nba
The @spurs secure Game 7 in Oklahoma City and advance to the NBA Finals for the FIRST TIME since 2014! 👏 Game 1: Wednesday, June 3 at 8:30pm/et on ABC
It’s GAMETIME on @nbaonprime!

Lakers can clinch homecourt in the @emirates NBA Cup quarterfinals with a W.
29.6M
1.27M
3.89K
11mo ago
nba
It’s GAMETIME on @nbaonprime! Lakers can clinch homecourt in the @emirates NBA Cup quarterfinals with a W.
Final scores from tonight’s BIG-TIME performance around the league! 🙌
28.9M
1.16M
3.07K
8mo ago
nba
Final scores from tonight’s BIG-TIME performance around the league! 🙌
CAITLIN CLARK SENDS IT TO OVERTIME IN INDIANA 🚨
28.5M
771K
14.3K
5mo ago
nba
CAITLIN CLARK SENDS IT TO OVERTIME IN INDIANA 🚨
👑
26.2M
1.05M
8.14K
3mo ago
nba
👑
@kingjames STEAL and THREE with 13.1 seconds left in 4Q tied the game and forces OVERTIME! 🤯 LAL leads HOU, 2-0 • Game 3 on Prime • LIVE NOW <link in bio>
25.3M
967K
12.8K
6mo ago
nba
@kingjames STEAL and THREE with 13.1 seconds left in 4Q tied the game and forces OVERTIME! 🤯 LAL leads HOU, 2-0 • Game 3 on Prime • LIVE NOW <link in bio>
Looks like the NBA Finals gave @k.mbappe some inspiration 🏀😄

Les Finales NBA ont donné des idées à Kylian Mbappé !
25.0M
453K
1.66K
4mo ago
nba
Looks like the NBA Finals gave @k.mbappe some inspiration 🏀😄 Les Finales NBA ont donné des idées à Kylian Mbappé !
President Barack Obama comes up with the loose ball courtside! The 2026 NBA All-Star Game is live on NBC & Peacock.
24.8M
994K
7.28K
8mo ago
nba
President Barack Obama comes up with the loose ball courtside! The 2026 NBA All-Star Game is live on NBC & Peacock.

NBA (@nba) Instagram Stats & Analytics

NBA (@nba) has 87.9M Instagram followers with a 2.76% engagement rate over the past 12 months. Across 15.1K posts, NBA received 1.15B total likes and 34.0B impressions, averaging 75.9K likes per post. This page tracks NBA's performance metrics, top content, and engagement trends — updated daily. See how the NBA compares with the other major leagues in our sports league social media rankings. To benchmark @nba against other accounts, use Socialpruf's Instagram competitor analysis tool.

NBA (@nba) Instagram Analytics FAQ

How many Instagram followers does NBA have?+
NBA (@nba) has 87.9M Instagram followers as of November 2026.
What is NBA's Instagram engagement rate?+
NBA's Instagram engagement rate is 2.76% over the last 12 months, based on 15.1K posts.
How many likes does NBA get on Instagram?+
NBA received 1.15B total likes across 15.1K posts in the last 12 months, averaging 75.9K likes per post.
How many Instagram impressions does NBA get?+
NBA's Instagram content generated 34.0B total impressions over the last 12 months.
How does the NBA compare with other leagues on social media?+
The NBA ranks third of the six major sports leagues on social media over the last 30 days, with 4.67B views across its Instagram, TikTok, X and YouTube accounts. See how the major sports leagues compare.
Can I compare NBA with other Instagram accounts?+
Yes. Add @nba to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.