instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
90.2M
impressions
34.8B
likes
1.25B
comments
5.85M
posts
16.3K
engagement
3%
emv
$1.02B
Avg. per post
2.37M

Key Metrics

Distributions

Top Content

See how @cadecunn1ngham Ups His Game with @cerave @cerave_canada #CeraVePartner
217M
69.3K
301
2mo ago
nba
See how @cadecunn1ngham Ups His Game with @cerave @cerave_canada #CeraVePartner
Caleb Williams pulled up for Bulls-Heat 🤝
69.9M
914K
16.7K
10mo ago
nba
Caleb Williams pulled up for Bulls-Heat 🤝
Top prospects were HOOPING at @nikeeyb Peach Jam this weekend! On and off the hardwood… @metaquest brings you courtside 🤝🏀
57.6M
36.4K
59
7mo ago
nba
Top prospects were HOOPING at @nikeeyb Peach Jam this weekend! On and off the hardwood… @metaquest brings you courtside 🤝🏀
👀 the FANTASTIC FINISH of LAKERS/BULLS in Chicago!
41.7M
1.52M
16.5K
11mo ago
nba
👀 the FANTASTIC FINISH of LAKERS/BULLS in Chicago!
Former teammates @jvalanciunas & @noigbub 🤣
41.2M
2.05M
2.9K
10mo ago
nba
Former teammates @jvalanciunas & @noigbub 🤣
Wyd, Shaq? 😭
30.1M
587K
4.22K
1mo ago
nba
Wyd, Shaq? 😭
We had a very interesting day today 💀🤣🤖 #MFFL
29.6M
700K
1.36K
2mo ago
nba
We had a very interesting day today 💀🤣🤖 #MFFL
It’s GAMETIME on @nbaonprime! Lakers can clinch homecourt in the @emirates NBA Cup quarterfinals with a W.
28.2M
1.24M
3.75K
2mo ago
nba
It’s GAMETIME on @nbaonprime! Lakers can clinch homecourt in the @emirates NBA Cup quarterfinals with a W.
Bronny James could not be stopped! The @lakers draftee recorded a career-high in scoring and posted his third 30+ point performance this season. 👏🙌
27.3M
1.09M
5.9K
11mo ago
nba
Bronny James could not be stopped! The @lakers draftee recorded a career-high in scoring and posted his third 30+ point performance this season. 👏🙌
That ball was spinning for DAYS but still wouldn’t fall in! 😭 SAC-PHX • NBA League Pass
26.8M
196K
415
11mo ago
nba
That ball was spinning for DAYS but still wouldn’t fall in! 😭 SAC-PHX • NBA League Pass
@tyresehaliburton nails the game-winning jumper in Game 1 to give the @pacers their 5th 15+ point comeback of the postseason! 🔥 #NBAFinals presented by @youtubetv
23.8M
953K
2.89K
8mo ago
nba
@tyresehaliburton nails the game-winning jumper in Game 1 to give the @pacers their 5th 15+ point comeback of the postseason! 🔥 #NBAFinals presented by @youtubetv
Had to have Jack recreate this iconic Bron moment 😂
23.3M
868K
3.58K
10mo ago
nba
Had to have Jack recreate this iconic Bron moment 😂
HOW DOES HE DO IT!?!? 😳🤯 @tristanj22 from long range in Abu Dhabi…
23.2M
361K
1.51K
4mo ago
nba
HOW DOES HE DO IT!?!? 😳🤯 @tristanj22 from long range in Abu Dhabi…
President Barack Obama comes up with the loose ball courtside! The 2026 NBA All-Star Game is live on NBC & Peacock.
23M
922K
7.55K
5d ago
nba
President Barack Obama comes up with the loose ball courtside! The 2026 NBA All-Star Game is live on NBC & Peacock.
@cortis brought the ENERGY ⚡️ #CORTISxNBA
22.6M
905K
3.58K
1w ago
nba
@cortis brought the ENERGY ⚡️ #CORTISxNBA
👽 x 👑
22.5M
682K
3.42K
7mo ago
nba
👽 x 👑
The @okcthunder are the 2024-25 NBA Champions!
22.4M
895K
8.46K
8mo ago
nba
The @okcthunder are the 2024-25 NBA Champions!
Wait for it… 👀 Drops with a little @nba inspo! @nbafinalstrophy #NBAPlayoffs #NBA #challenge
22.3M
hidden
297
9mo ago
nba
Wait for it… 👀 Drops with a little @nba inspo! @nbafinalstrophy #NBAPlayoffs #NBA #challenge
And Dillon Brooks got it done by the same braider 🤝 Game 1 of GSW-HOU • 9:30pm/et on TNT
22M
881K
2.42K
10mo ago
nba
And Dillon Brooks got it done by the same braider 🤝 Game 1 of GSW-HOU • 9:30pm/et on TNT
HALL OF FAME SHOT 😱🔥 @tristanj22 hits it from the top of the @hoophall ahead of the #25HoopClass Enshrinement Ceremony tonight at 7pm/et on NBA TV.
21.9M
830K
1.97K
5mo ago
nba
HALL OF FAME SHOT 😱🔥 @tristanj22 hits it from the top of the @hoophall ahead of the #25HoopClass Enshrinement Ceremony tonight at 7pm/et on NBA TV.

NBA (@nba) Instagram Stats & Analytics

NBA (@nba) has 90.2M Instagram followers with a 3.00% engagement rate over the past 12 months. Across 16.3K posts, NBA received 1.25B total likes and 13.9B impressions, averaging 85.2K likes per post. This page tracks NBA's performance metrics, top content, and engagement trends — updated daily.

NBA (@nba) Instagram Analytics FAQ

How many Instagram followers does NBA have?+
NBA (@nba) has 90.2M Instagram followers as of February 2026.
What is NBA's Instagram engagement rate?+
NBA's Instagram engagement rate is 3.00% over the last 12 months, based on 16.3K posts.
How many likes does NBA get on Instagram?+
NBA received 1.25B total likes across 16.3K posts in the last year, averaging 85.2K likes per post.
How many Instagram impressions does NBA get?+
NBA's Instagram content generated 13.9B total impressions over the last 12 months.