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followers
90M
impressions
33.6B
likes
1.19B
comments
5.89M
posts
14.4K
engagement
2.92%
emv
$976M
Average per post
2.33M
Key Metrics
Impressions
monthly
Distributions
Content
223M
79.4K
357
4mo ago
nba
See how @cadecunn1ngham Ups His Game with @cerave @cerave_canada #CeraVePartner
70M
912K
16.7K
11mo ago
nba
Caleb Williams pulled up for Bulls-Heat 🤝
62.3M
2.47M
16.2K
3d ago
nba
🏀🕺😝 @k.mbappe
57.6M
36.4K
59
8mo ago
nba
Top prospects were HOOPING at @nikeeyb Peach Jam this weekend! On and off the hardwood… @metaquest brings you courtside 🤝🏀
41.2M
2.04M
2.89K
12mo ago
nba
Former teammates @jvalanciunas & @noigbub 🤣
36.8M
798K
1.38K
3mo ago
nba
We had a very interesting day today 💀🤣🤖
#MFFL
30.1M
587K
4.22K
3mo ago
nba
Wyd, Shaq? 😭
29.1M
1.16M
3.1K
3w ago
nba
Final scores from tonight’s BIG-TIME performance around the league! 🙌
28.8M
1.26M
3.84K
4mo ago
nba
It’s GAMETIME on @nbaonprime!
Lakers can clinch homecourt in the @emirates NBA Cup quarterfinals with a W.
24.9M
998K
7.43K
1mo ago
nba
President Barack Obama comes up with the loose ball courtside! The 2026 NBA All-Star Game is live on NBC & Peacock.
24.8M
992K
6.75K
3w ago
nba
83!
24.7M
426K
2.9K
2w ago
nba
@tristanj22 DOES IT AGAIN! 😳🤯😱
23.8M
952K
2.88K
10mo ago
nba
@tyresehaliburton nails the game-winning jumper in Game 1 to give the @pacers their 5th 15+ point comeback of the postseason! 🔥
#NBAFinals presented by @youtubetv
23.6M
944K
3.6K
1mo ago
nba
@cortis brought the ENERGY ⚡️
#CORTISxNBA
23.4M
872K
3.63K
11mo ago
nba
Had to have Jack recreate this iconic Bron moment 😂
23.2M
361K
1.51K
6mo ago
nba
HOW DOES HE DO IT!?!? 😳🤯 @tristanj22 from long range in Abu Dhabi…
22.5M
681K
3.41K
8mo ago
nba
👽 x 👑
22.4M
895K
8.44K
9mo ago
nba
The @okcthunder are the 2024-25 NBA Champions!
22.3M
hidden
296
11mo ago
nba
Wait for it… 👀
Drops with a little @nba inspo! @nbafinalstrophy #NBAPlayoffs #NBA #challenge
22.2M
902K
1.43K
3mo ago
nba
Chris, Sean, the Knicks, need we say more?
NBA (@nba) Instagram Stats & Analytics
NBA (@nba) has 90M Instagram followers with a 2.92% engagement rate over the past 12 months. Across 14.4K posts, NBA received 1.19B total likes and 14.1B impressions, averaging 82.4K likes per post. This page tracks NBA's performance metrics, top content, and engagement trends — updated daily.
NBA (@nba) Instagram Analytics FAQ
How many Instagram followers does NBA have?+
NBA (@nba) has 90M Instagram followers as of April 2026.
What is NBA's Instagram engagement rate?+
NBA's Instagram engagement rate is 2.92% over the last 12 months, based on 14.4K posts.
How many likes does NBA get on Instagram?+
NBA received 1.19B total likes across 14.4K posts in the last 12 months, averaging 82.4K likes per post.
How many Instagram impressions does NBA get?+
NBA's Instagram content generated 14.1B total impressions over the last 12 months.