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4.67M
impressions
824M
likes
31.7M
comments
1.40M
posts
1.93K
engagement
3.95%
emv
$26.1M
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428K

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Two people climbed to the top of the Empire State Building, unfurled a pro-peace banner and appeared to start making out. The pair, a man and a woman in dark outfits and masks, displayed a flag that read: “When the power of love beats the love of power, the world knows peace.” In one especially surreal moment, the man got down on one knee and appeared to propose to the woman. The two embraced and kissed as NBC New York helicopters circled overhead. The two eventually made their way down to street level, where they were taken into law enforcement custody, according to an official.
36.3M
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3mo ago
nbcnews
Two people climbed to the top of the Empire State Building, unfurled a pro-peace banner and appeared to start making out. The pair, a man and a woman in dark outfits and masks, displayed a flag that read: “When the power of love beats the love of power, the world knows peace.” In one especially surreal moment, the man got down on one knee and appeared to propose to the woman. The two embraced and kissed as NBC New York helicopters circled overhead. The two eventually made their way down to street level, where they were taken into law enforcement custody, according to an official.
A robot at an amusement park in China got too close to a crowd during a performance and kicked a child, video shows. Chinese state media reported that the park paused the performance after the incident, but that the child was not seriously hurt.
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A robot at an amusement park in China got too close to a crowd during a performance and kicked a child, video shows. Chinese state media reported that the park paused the performance after the incident, but that the child was not seriously hurt.
absolutely everything seeing the singing voices of “kpop demon hunters” perform live on the #macysparade ⭐️
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10mo ago
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absolutely everything seeing the singing voices of “kpop demon hunters” perform live on the #macysparade ⭐️
A man on a jet-propelled hoverboard was seen leading a dog on a jet ski in Fort Lauderdale, Florida.
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A man on a jet-propelled hoverboard was seen leading a dog on a jet ski in Fort Lauderdale, Florida.
As Scotland fans descend on Boston for the country's first World Cup appearance in over 25 years, their beer consumption may be contributing to dry taps around the city, according to local bar owners.
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As Scotland fans descend on Boston for the country's first World Cup appearance in over 25 years, their beer consumption may be contributing to dry taps around the city, according to local bar owners.
A nun arrested by ICE while walking to Mass was released from custody one day after Congress members intervened on her behalf.
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A nun arrested by ICE while walking to Mass was released from custody one day after Congress members intervened on her behalf.
Following a closed-door congressional briefing on the dangers of AI held by Sen. Bernie Sanders, Nobel Prize winner and “Godfather of AI” Dr. Geoffrey Hinton issued an alarming warning to lawmakers: Congress may only have one year left to put safeguards in place. “We shouldn’t be developing stuff that might wipe us out until we know how to prevent it won’t.”
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Following a closed-door congressional briefing on the dangers of AI held by Sen. Bernie Sanders, Nobel Prize winner and “Godfather of AI” Dr. Geoffrey Hinton issued an alarming warning to lawmakers: Congress may only have one year left to put safeguards in place. “We shouldn’t be developing stuff that might wipe us out until we know how to prevent it won’t.”
Argentina supporters in Dallas successfully returned a lost wallet during a FIFA World Cup celebration by adapting football chants to sing the owner's name, Juan Manuel Montero. 📹 @ataquefutbolero & @ataquefutbolero.usa
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Argentina supporters in Dallas successfully returned a lost wallet during a FIFA World Cup celebration by adapting football chants to sing the owner's name, Juan Manuel Montero. 📹 @ataquefutbolero & @ataquefutbolero.usa
Welcome home, Savannah. 💛
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Welcome home, Savannah. 💛
President George W. Bush was visiting an elementary school in Florida on Sept. 11, 2001, when he was informed of an attack on the World Trade Center.
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3w ago
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President George W. Bush was visiting an elementary school in Florida on Sept. 11, 2001, when he was informed of an attack on the World Trade Center.
Savannah Guthrie is opening up for the first time about the "agony" of her mother's abduction in an interview with Hoda Kotb on TODAY. In an excerpt of the upcoming interview that aired on TODAY on March 25, the TODAY co-anchor shared in an emotional talk with Hoda how she wakes up every night imagining her mother's "terror" following her disappearance. Savannah's full interview with Hoda will air in two parts on TODAY on Thursday, March 26, and Friday, March 27. The Guthrie family is offering a $1 million reward for the return of Nancy. The FBI is also offering a $100,000 reward and encouraging anyone with information to call 1-800-CALL-FBI.
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Savannah Guthrie is opening up for the first time about the "agony" of her mother's abduction in an interview with Hoda Kotb on TODAY. In an excerpt of the upcoming interview that aired on TODAY on March 25, the TODAY co-anchor shared in an emotional talk with Hoda how she wakes up every night imagining her mother's "terror" following her disappearance. Savannah's full interview with Hoda will air in two parts on TODAY on Thursday, March 26, and Friday, March 27. The Guthrie family is offering a $1 million reward for the return of Nancy. The FBI is also offering a $100,000 reward and encouraging anyone with information to call 1-800-CALL-FBI.
At a “No Kings” protest in Washington, D.C., Bill Nye tells NBC News’ @mzanona that federal cuts to science funding, especially around NASA, are “thoughtless.”
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At a “No Kings” protest in Washington, D.C., Bill Nye tells NBC News’ @mzanona that federal cuts to science funding, especially around NASA, are “thoughtless.”
Kevin González, 18, has only days left to live, but his final wish of seeing his parents one last time before he dies could be in jeopardy. González, who was born in Chicago, was diagnosed with stage 4 colon cancer in January. The cancer quickly spread throughout his body and doctors informed him treatment was no longer an option. This is his story. #ice #immigration #detained #chicago #cancer #terminal
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Kevin González, 18, has only days left to live, but his final wish of seeing his parents one last time before he dies could be in jeopardy. González, who was born in Chicago, was diagnosed with stage 4 colon cancer in January. The cancer quickly spread throughout his body and doctors informed him treatment was no longer an option. This is his story. #ice #immigration #detained #chicago #cancer #terminal
Former Anthropic researcher Jacob Coxon tells Tom Llamas people building AI believe it “could kill everyone.”
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3w ago
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Former Anthropic researcher Jacob Coxon tells Tom Llamas people building AI believe it “could kill everyone.”
Three jurors from the Lindsay Clancy murder trial, including the foreperson, have come forward to discuss what happened during deliberations. Watch more from their interview with @sue.oconnell.nbcboston at nbcboston.com
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Three jurors from the Lindsay Clancy murder trial, including the foreperson, have come forward to discuss what happened during deliberations. Watch more from their interview with @sue.oconnell.nbcboston at nbcboston.com
Several people confronted Border Patrol personnel at a gas station in Minneapolis, Minnesota, after agents stopped a man pumping gas and demanded proof of citizenship.
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Several people confronted Border Patrol personnel at a gas station in Minneapolis, Minnesota, after agents stopped a man pumping gas and demanded proof of citizenship.
Zohran Mamdani has won New York City’s mayoral race, NBC News projects, following a campaign in which the 34-year-old democratic socialist energized progressives across the country and generated intense backlash from President Trump and Republicans as well as some Democratic moderates. Mamdani, an immigrant who will become the city’s first Muslim mayor, has said that his election “is an opportunity for us to make clear that immigrants don’t just belong in the five boroughs of New York City — we also belong in City Hall.” His centerpiece policy proposals include free buses, some city-owned grocery stores, a rent freeze on roughly a million rent-stabilized units and universal child care. He’s proposed raising taxes on millionaires by 2% and increasing New York City’s corporate tax rate to match New Jersey’s to pay for some of those programs. Mamdani handily defeated former New York Gov. Andrew Cuomo — who ran as a third-party candidate after losing the Democratic primary — and Republican nominee Curtis Sliwa. More at the link in bio. 📷 @laurelgolio for @nbcnews
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Zohran Mamdani has won New York City’s mayoral race, NBC News projects, following a campaign in which the 34-year-old democratic socialist energized progressives across the country and generated intense backlash from President Trump and Republicans as well as some Democratic moderates. Mamdani, an immigrant who will become the city’s first Muslim mayor, has said that his election “is an opportunity for us to make clear that immigrants don’t just belong in the five boroughs of New York City — we also belong in City Hall.” His centerpiece policy proposals include free buses, some city-owned grocery stores, a rent freeze on roughly a million rent-stabilized units and universal child care. He’s proposed raising taxes on millionaires by 2% and increasing New York City’s corporate tax rate to match New Jersey’s to pay for some of those programs. Mamdani handily defeated former New York Gov. Andrew Cuomo — who ran as a third-party candidate after losing the Democratic primary — and Republican nominee Curtis Sliwa. More at the link in bio. 📷 @laurelgolio for @nbcnews
A lawsuit in California alleges that a toddler suffered a traumatic brain injury after being tossed in the air while playing with a childcare worker.
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A lawsuit in California alleges that a toddler suffered a traumatic brain injury after being tossed in the air while playing with a childcare worker.
President Trump evacuated from the White House Correspondents' Association dinner following an apparent security incident.
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5mo ago
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President Trump evacuated from the White House Correspondents' Association dinner following an apparent security incident.
Mayor Zohran Mamdani says that while Israeli Prime Minister Benjamin Netanyahu will not be arrested when he comes to New York City, those who are disappointed still have the right to make their frustrations heard through protest.
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Mayor Zohran Mamdani says that while Israeli Prime Minister Benjamin Netanyahu will not be arrested when he comes to New York City, those who are disappointed still have the right to make their frustrations heard through protest.

NBC News (@nbcnews) Instagram Stats & Analytics

NBC News (@nbcnews) has 4.67M Instagram followers with a 3.95% engagement rate over the past 12 months. Across 1.93K posts, NBC News received 31.7M total likes and 824M impressions, averaging 16.5K likes per post. This page tracks NBC News's performance metrics, top content, and engagement trends — updated daily. To benchmark @nbcnews against other accounts, use Socialpruf's Instagram competitor analysis tool.

NBC News (@nbcnews) Instagram Analytics FAQ

How many Instagram followers does NBC News have?+
NBC News (@nbcnews) has 4.67M Instagram followers as of October 2026.
What is NBC News's Instagram engagement rate?+
NBC News's Instagram engagement rate is 3.95% over the last 12 months, based on 1.93K posts.
How many likes does NBC News get on Instagram?+
NBC News received 31.7M total likes across 1.93K posts in the last 12 months, averaging 16.5K likes per post.
How many Instagram impressions does NBC News get?+
NBC News's Instagram content generated 824M total impressions over the last 12 months.
Can I compare NBC News with other Instagram accounts?+
Yes. Add @nbcnews to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.