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Primatologist, conservationist, animal advocate, educator, and National Geographic Explorer Jane Goodall has died at age 91. Goodall’s decades of research into the lives of wild chimpanzees in Africa radically changed our understanding of these intelligent apes, humans’ closest relatives. Her groundbreaking work helped people understand that animals are sentient and intelligent.
 
Read more about her legacy and work with the National Geographic Society at the link in bio. 
 
In these images: 
 
Photo 2: Goodall bends forward as Jou Jou, a chimpanzee, reaches out to her in Brazzaville, Congo, in 1990. 
 
Photo 3: Goodall takes notes as she watches chimps at play in Gombe in 2011. Through her years of careful observation, she grew to understand just how humanlike chimps can be. “When I first started at Gombe, I thought that chimps were nicer than we are,” she told National Geographic in 1995. “But time has revealed that they are not. They can be just as awful.”
 
Photo 4: Goodall chats with middle schoolers at a 1995 event for Roots & Shoots, an initiative she launched with the Jane Goodall Institute in 1991 to educate children on the importance of conservation. As part of her mission to build environmental awareness, Goodall believed in the power of young people to make a difference.
 
Photo 5: Goodall and National Geographic Explorer and ecologist Michael Fay travel by canoe to visit an isolated group of chimps in Goualougo Wilderness Reserve in northern Congo. 
 
Photo 1 by Victoria Will, Invision/AP, Photos 2-5 by @michaelnicknichols
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natgeohistory
Primatologist, conservationist, animal advocate, educator, and National Geographic Explorer Jane Goodall has died at age 91. Goodall’s decades of research into the lives of wild chimpanzees in Africa radically changed our understanding of these intelligent apes, humans’ closest relatives. Her groundbreaking work helped people understand that animals are sentient and intelligent. Read more about her legacy and work with the National Geographic Society at the link in bio. In these images: Photo 2: Goodall bends forward as Jou Jou, a chimpanzee, reaches out to her in Brazzaville, Congo, in 1990. Photo 3: Goodall takes notes as she watches chimps at play in Gombe in 2011. Through her years of careful observation, she grew to understand just how humanlike chimps can be. “When I first started at Gombe, I thought that chimps were nicer than we are,” she told National Geographic in 1995. “But time has revealed that they are not. They can be just as awful.” Photo 4: Goodall chats with middle schoolers at a 1995 event for Roots & Shoots, an initiative she launched with the Jane Goodall Institute in 1991 to educate children on the importance of conservation. As part of her mission to build environmental awareness, Goodall believed in the power of young people to make a difference. Photo 5: Goodall and National Geographic Explorer and ecologist Michael Fay travel by canoe to visit an isolated group of chimps in Goualougo Wilderness Reserve in northern Congo. Photo 1 by Victoria Will, Invision/AP, Photos 2-5 by @michaelnicknichols
The A.D. 79 eruption of Mount Vesuvius that ravaged Pompeii also buried the nearby town of Herculaneum, entombing its celebrated library at the Villa of the Papyri.  Buried beneath 60 feet of ash and rock, the papyrus scrolls within baked into brittle, misshapen lumps—preserved yet so fragile that archaeologists feared touching them. Now, nearly 2,000 years after the Vesuvian tragedy, the scrolls are giving up their secrets at last. Using particle accelerators and artificial intelligence, researchers finally have the ability to virtually “unwrap” the Herculaneum scrolls and read their contents. National Geographic got a first look at what they say, including one scroll that's potentially among the oldest in Roman history.

Learn what researchers have deciphered so far at the link in bio.

Video by @massimonicolaci
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natgeohistory
The A.D. 79 eruption of Mount Vesuvius that ravaged Pompeii also buried the nearby town of Herculaneum, entombing its celebrated library at the Villa of the Papyri. Buried beneath 60 feet of ash and rock, the papyrus scrolls within baked into brittle, misshapen lumps—preserved yet so fragile that archaeologists feared touching them. Now, nearly 2,000 years after the Vesuvian tragedy, the scrolls are giving up their secrets at last. Using particle accelerators and artificial intelligence, researchers finally have the ability to virtually “unwrap” the Herculaneum scrolls and read their contents. National Geographic got a first look at what they say, including one scroll that's potentially among the oldest in Roman history. Learn what researchers have deciphered so far at the link in bio. Video by @massimonicolaci
In 1960, Dr. Jane Goodall’s early fieldwork observing chimpanzees at Gombe Stream Game Reserve, in Tanganyika (now Tanzania), unveiled groundbreaking research of shared behaviors between humans and apes.
 
The Jane Goodall Institute announced on October 1, 2025, that Jane Goodall died at 91. A primatologist, conservationist, animal advocate, educator, and National Geographic Explorer, her work revolutionized our understanding of the natural world.
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In 1960, Dr. Jane Goodall’s early fieldwork observing chimpanzees at Gombe Stream Game Reserve, in Tanganyika (now Tanzania), unveiled groundbreaking research of shared behaviors between humans and apes. The Jane Goodall Institute announced on October 1, 2025, that Jane Goodall died at 91. A primatologist, conservationist, animal advocate, educator, and National Geographic Explorer, her work revolutionized our understanding of the natural world.
More than 50 years ago, Apollo 8 captured the first Earthrise image. The photograph was one of the most influential pictures of all time, crediting with inspiring the growing global environmental movement. Artemis II astronauts now hope to recapture that magic on their 10-day mission. On the farthest journey humans have ever taken from Earth, they’ll have the chance to produce a new Earthrise photograph using handheld cameras through Orion’s forward windows, with only minutes and unpredictable lighting to get it right.

Learn more about the iconic Earthrise image and how they might produce a new one at the link in bio. 

Photograph by NASA
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natgeohistory
More than 50 years ago, Apollo 8 captured the first Earthrise image. The photograph was one of the most influential pictures of all time, crediting with inspiring the growing global environmental movement. Artemis II astronauts now hope to recapture that magic on their 10-day mission. On the farthest journey humans have ever taken from Earth, they’ll have the chance to produce a new Earthrise photograph using handheld cameras through Orion’s forward windows, with only minutes and unpredictable lighting to get it right. Learn more about the iconic Earthrise image and how they might produce a new one at the link in bio. Photograph by NASA
Photography is a powerful tool for documenting the most important breakthroughs, tragedies, and cultural shifts. To remember some of the biggest moments from the past 25 years, Nat Geo's photo editors selected one image from each year of the 21st century so far, each telling its own compelling story.

See more images at the link in bio.

Photo 1: In 2007, seven mountain gorillas were found murdered in the Democratic Republic of the Congo. Nat Geo Explorer and photographer @brentstirton’s photos ignited global outrage.

Photo 2: Last year, Nat Geo Explorer and photographer @amivitale captured a scientist holding the 70-day-old fetus of an IVF-conceived rhino, the first-ever such pregnancy in rhinos. 

Photo 3: Quannah Rose Chasinghorse—who is Hän Gwich’in and Sičangu/Oglala Lakota—honors “the resistance and fight of my ancestors who survived genocide and have persevered” in Nat Geo photographer @kiliiiyuyan's photo.

Photo 4: Katie Stubblefield became the 40th known face transplant recipient in 2017. Nat Geo photographer @ljohnphoto photographed surgeons removing the face from organ donor Adrea Schneider.

Photo 5: In 2016, Nat Geo photographer @waynelawrence photographed siblings Julie, Antonio, and India Abron as they collected their daily allowance of bottled water in Flint, Michigan.

Photo 6: Nat Geo photographer @lynseyaddario photographs two women stranded in Afghanistan, one of whom was in labor. Addario later took the family to the hospital in Faizabad.

Photo 7: Nat Geo Explorer and photographer @amytoensing photographed cattle rancher Simon Booth in southeastern Australia in 2008. At the time, the region was experiencing its most devastating dry spell—an early victim of climate change.

Photo 8: Nat Geo Explorer and photographer @prasen.yadav photographed T12, the only male black tiger in India’s Similipal reserve.

Photo 9: Nat Geo photographer @brianskerry photographed a thresher shark fatally caught in a fishing net in the Gulf of California, Mexico, in 2005. 

Photo 10: Photographer @robertclarkphoto captured the moment a second plane crashed into the World Trade Center in New York City during the September 11 terrorist attacks.
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natgeohistory
Photography is a powerful tool for documenting the most important breakthroughs, tragedies, and cultural shifts. To remember some of the biggest moments from the past 25 years, Nat Geo's photo editors selected one image from each year of the 21st century so far, each telling its own compelling story. See more images at the link in bio. Photo 1: In 2007, seven mountain gorillas were found murdered in the Democratic Republic of the Congo. Nat Geo Explorer and photographer @brentstirton’s photos ignited global outrage. Photo 2: Last year, Nat Geo Explorer and photographer @amivitale captured a scientist holding the 70-day-old fetus of an IVF-conceived rhino, the first-ever such pregnancy in rhinos. Photo 3: Quannah Rose Chasinghorse—who is Hän Gwich’in and Sičangu/Oglala Lakota—honors “the resistance and fight of my ancestors who survived genocide and have persevered” in Nat Geo photographer @kiliiiyuyan's photo. Photo 4: Katie Stubblefield became the 40th known face transplant recipient in 2017. Nat Geo photographer @ljohnphoto photographed surgeons removing the face from organ donor Adrea Schneider. Photo 5: In 2016, Nat Geo photographer @waynelawrence photographed siblings Julie, Antonio, and India Abron as they collected their daily allowance of bottled water in Flint, Michigan. Photo 6: Nat Geo photographer @lynseyaddario photographs two women stranded in Afghanistan, one of whom was in labor. Addario later took the family to the hospital in Faizabad. Photo 7: Nat Geo Explorer and photographer @amytoensing photographed cattle rancher Simon Booth in southeastern Australia in 2008. At the time, the region was experiencing its most devastating dry spell—an early victim of climate change. Photo 8: Nat Geo Explorer and photographer @prasen.yadav photographed T12, the only male black tiger in India’s Similipal reserve. Photo 9: Nat Geo photographer @brianskerry photographed a thresher shark fatally caught in a fishing net in the Gulf of California, Mexico, in 2005. Photo 10: Photographer @robertclarkphoto captured the moment a second plane crashed into the World Trade Center in New York City during the September 11 terrorist attacks.
This cheese is banned across Europe, but in Sardinia, it's a local delicacy. Casu marzu is a soft, spreadable cheese with a sharp flavor and smell, and its unusual creation process—which involves maggots eating and excreting the cheese—is believed to go back centuries. Despite being outlawed in the 1960s, the cheese is still in production today and available to those who know where to look.

Learn about this legendary Sardinian cheese at the link in bio. 

Video by @gianlucalanciai
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natgeohistory
This cheese is banned across Europe, but in Sardinia, it's a local delicacy. Casu marzu is a soft, spreadable cheese with a sharp flavor and smell, and its unusual creation process—which involves maggots eating and excreting the cheese—is believed to go back centuries. Despite being outlawed in the 1960s, the cheese is still in production today and available to those who know where to look. Learn about this legendary Sardinian cheese at the link in bio. Video by @gianlucalanciai
On Saturday, crowds in Rome witnessed the biggest drone show in Europe as 3,000 small, custom-built drones recreated works from Michelangelo and paid tribute to the late Pope Francis in the skies above St. Peter’s Square. The drone show, orchestrated by Nova Sky Stories, was accompanied by a live concert called "Grace for the World," and was the culmination of almost two years of planning.

Find out more about how this unprecedented show came together at the link in bio.

Photographs and video by @davidemonteleonestudio
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natgeohistory
On Saturday, crowds in Rome witnessed the biggest drone show in Europe as 3,000 small, custom-built drones recreated works from Michelangelo and paid tribute to the late Pope Francis in the skies above St. Peter’s Square. The drone show, orchestrated by Nova Sky Stories, was accompanied by a live concert called "Grace for the World," and was the culmination of almost two years of planning. Find out more about how this unprecedented show came together at the link in bio. Photographs and video by @davidemonteleonestudio
On September 11, 2001, first responders, co-workers, and strangers were brought together through unbelievable acts of bravery and community. Now, 25 years later, they have a chance to reunite for the first time and say thank you. 

#911Reunited is now streaming on @DisneyPlus and @hulu.
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natgeohistory
On September 11, 2001, first responders, co-workers, and strangers were brought together through unbelievable acts of bravery and community. Now, 25 years later, they have a chance to reunite for the first time and say thank you. #911Reunited is now streaming on @DisneyPlus and @hulu.
There's more to the story of Pompeii than just destruction. Join Tom Hiddleston as he traces the stories of those who experienced the eruption and those who survived.

#PompeiiOutOfTime with @twhiddleston premieres July 22 on @NatGeoTV. Streaming on @DisneyPlus and @hulu.
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natgeohistory
There's more to the story of Pompeii than just destruction. Join Tom Hiddleston as he traces the stories of those who experienced the eruption and those who survived. #PompeiiOutOfTime with @twhiddleston premieres July 22 on @NatGeoTV. Streaming on @DisneyPlus and @hulu.
As more and more people move to the cities and lose touch with their cultural roots, some Mongolians are pushing back by learning traditional skills like horseback riding and archery.

Watch #Superskilled with Eva zu Beck, a National Geographic YouTube Original, on the Nat Geo YouTube channel at the link in bio.
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natgeohistory
As more and more people move to the cities and lose touch with their cultural roots, some Mongolians are pushing back by learning traditional skills like horseback riding and archery. Watch #Superskilled with Eva zu Beck, a National Geographic YouTube Original, on the Nat Geo YouTube channel at the link in bio.
Designed by architect Antoni Gaudí, construction of the Sagrada Família in Barcelona began in late 1883. Now, a century after his death, the basilica is almost complete. To bring Gaudí's intricate plans to life, he and the designers who succeeded him employed a variety of innovative techniques, including 3D models and drawing inspiration from nature.

Learn more about the Sagrada Família at the link in bio. 

Video: Nuria Puentes, National Geographic-Spain/© Fundació Junta Constructora del Temple Expiatori de la Sagrada Família, Fernando G. Baptista
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natgeohistory
Designed by architect Antoni Gaudí, construction of the Sagrada Família in Barcelona began in late 1883. Now, a century after his death, the basilica is almost complete. To bring Gaudí's intricate plans to life, he and the designers who succeeded him employed a variety of innovative techniques, including 3D models and drawing inspiration from nature. Learn more about the Sagrada Família at the link in bio. Video: Nuria Puentes, National Geographic-Spain/© Fundació Junta Constructora del Temple Expiatori de la Sagrada Família, Fernando G. Baptista
On October 19, a group of thieves stole a collection of Napoleonic-era jewels from the Louvre in Paris while it was open to the public. The collection included a sapphire crown, necklace, and earrings once belonged to Queen Marie-Amelie, and the emerald necklace and earrings that Napoleon gave to his second wife, Empress Marie-Louise, on their wedding. 

As audacious as the heist was, it isn't the first such attempt. In fact, the museum has a long history of daring robberies—including the theft of one of its most famous paintings, the Mona Lisa. Discover the Louvre's surprising history of robberies at the link in bio. 

Photographs by Stephane de Sakutin, AFP via Getty Images
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natgeohistory
On October 19, a group of thieves stole a collection of Napoleonic-era jewels from the Louvre in Paris while it was open to the public. The collection included a sapphire crown, necklace, and earrings once belonged to Queen Marie-Amelie, and the emerald necklace and earrings that Napoleon gave to his second wife, Empress Marie-Louise, on their wedding. As audacious as the heist was, it isn't the first such attempt. In fact, the museum has a long history of daring robberies—including the theft of one of its most famous paintings, the Mona Lisa. Discover the Louvre's surprising history of robberies at the link in bio. Photographs by Stephane de Sakutin, AFP via Getty Images
Santa Claus is a kind and jolly gift-giver, but across Western Europe, anti-Santas are abound.
 
Half-goat. Half-demon. Krampus, the mythical beast is said to haul naughty kids down to the underworld.
 
Learn more about how the frightening presence of Krampus evolved—and other counterparts to St. Nicholas during the holiday season—at the link in bio.

Host: @itshalleybee
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natgeohistory
Santa Claus is a kind and jolly gift-giver, but across Western Europe, anti-Santas are abound. Half-goat. Half-demon. Krampus, the mythical beast is said to haul naughty kids down to the underworld. Learn more about how the frightening presence of Krampus evolved—and other counterparts to St. Nicholas during the holiday season—at the link in bio. Host: @itshalleybee
Languages only survive when they're shared, and the people of Enusi have been sharing their language to ensure it's preserved for future generations.

#PoleToPole with Will Smith is now streaming on @DisneyPlus and @hulu.
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natgeohistory
Languages only survive when they're shared, and the people of Enusi have been sharing their language to ensure it's preserved for future generations. #PoleToPole with Will Smith is now streaming on @DisneyPlus and @hulu.
Note: An earlier version of this story's headline misstated the timing of the Sagrada Familia becoming the tallest church in the world. It became the world's tallest in October 2025.

For more than 140 years, the Sagrada Família has risen above the streets of Barcelona. Finally, this year—the centenary of architect Antoni Gaudí’s death—the basilica is nearing completion, and church and city officials have planned a year of celebrations to mark the occasion. The central tower, topped with a cross clad in glass and glazed ceramic that stretches more than 500 feet above the port city, makes the Sagrada Família the tallest church in the world (it surpassed Germany’s Ulm Minster for that title during construction in October), giving the monument a satisfying sense of finality.

Learn how architects completed the 19th-century masterpiece design with 21st-century tools at the link in bio. 

Video by Nuria Puentes, National Geographic-España

©Fundació Junta Constructora del Temple Expiatori de la Sagrada Família
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natgeohistory
Note: An earlier version of this story's headline misstated the timing of the Sagrada Familia becoming the tallest church in the world. It became the world's tallest in October 2025. For more than 140 years, the Sagrada Família has risen above the streets of Barcelona. Finally, this year—the centenary of architect Antoni Gaudí’s death—the basilica is nearing completion, and church and city officials have planned a year of celebrations to mark the occasion. The central tower, topped with a cross clad in glass and glazed ceramic that stretches more than 500 feet above the port city, makes the Sagrada Família the tallest church in the world (it surpassed Germany’s Ulm Minster for that title during construction in October), giving the monument a satisfying sense of finality. Learn how architects completed the 19th-century masterpiece design with 21st-century tools at the link in bio. Video by Nuria Puentes, National Geographic-España ©Fundació Junta Constructora del Temple Expiatori de la Sagrada Família
In 2022, researchers entered caves in Saudi Arabia looking for bats and other biodiversity—and found seven mummified cheetahs.

Ranging in age from 130 to nearly 2,000 years old, the mummies were perfectly preserved by the cave's dry climate, allowing scientists to recover and analyze their DNA. The unusual findings have become central to the debate about whether the species—extinct in the region since the 1970s—could one day return.

Learn how the mummies are shaping conservation efforts at the link in bio.

Photographs 1, 5, 6, and 7 by Ahmed Boug et al./Communications Earth & Environment; photographs 2 and 4 by @chancellordavid /Ahmed Boug et al./Communications Earth & Environment; photograph 3 by National Center for Wildlife/Saudi Arabia
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natgeohistory
In 2022, researchers entered caves in Saudi Arabia looking for bats and other biodiversity—and found seven mummified cheetahs. Ranging in age from 130 to nearly 2,000 years old, the mummies were perfectly preserved by the cave's dry climate, allowing scientists to recover and analyze their DNA. The unusual findings have become central to the debate about whether the species—extinct in the region since the 1970s—could one day return. Learn how the mummies are shaping conservation efforts at the link in bio. Photographs 1, 5, 6, and 7 by Ahmed Boug et al./Communications Earth & Environment; photographs 2 and 4 by @chancellordavid /Ahmed Boug et al./Communications Earth & Environment; photograph 3 by National Center for Wildlife/Saudi Arabia
The Bermuda Triangle isn’t just about disappearing ships—it’s also where you’ll find a surprising number of abandoned ones, left behind with no crews and plenty of unanswered questions.

#AtlasOfCursedPlaces is now streaming on @DisneyPlus.
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natgeohistory
The Bermuda Triangle isn’t just about disappearing ships—it’s also where you’ll find a surprising number of abandoned ones, left behind with no crews and plenty of unanswered questions. #AtlasOfCursedPlaces is now streaming on @DisneyPlus.
For decades, scientists have traced the origins of modern apes to East Africa. But a newly identified species—Masripithecus moghraensis, discovered in Egypt—may challenge that idea. The 17- to 18-million-year-old fossil suggests that the earliest ancestors of living apes were present farther north.

This 3D reconstruction of the ape is based on the jaw bones researchers found in Egypt. Learn how the discovery could upend our understanding of early ape evolution at the link in bio.

Video by Hesham Sallam
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natgeohistory
For decades, scientists have traced the origins of modern apes to East Africa. But a newly identified species—Masripithecus moghraensis, discovered in Egypt—may challenge that idea. The 17- to 18-million-year-old fossil suggests that the earliest ancestors of living apes were present farther north. This 3D reconstruction of the ape is based on the jaw bones researchers found in Egypt. Learn how the discovery could upend our understanding of early ape evolution at the link in bio. Video by Hesham Sallam
In 1976, National Geographic asked the late Robert Redford to follow in the footsteps of the Wild West’s greatest outlaws. Redford rode horseback along the Outlaw Trail, the legendary route stretching from northern Montana to Mexico, once used by Butch Cassidy, the Sundance Kid, and other fugitives. Along the way, he encountered remote ranches, weathered ghost towns, and landscapes that shaped both heroes and fugitives. Read the full story of his expedition at the link in bio.
 
In these images:
1. Leaving Hollywood behind, the author joins Utah rancher Arthur Ekker to follow one of the trails haunted by a badman of yesterday—Butch Cassidy. Redford found the Wild West that was—and in some parts, still is.
 
2. Robert Redford party travels on horseback along the Green River.
 
3. Redford (seated on right) talks with locals at the Mercantile Saloon in Atlantic City, Wyoming.
 
4. Redford interviews Butch Cassidy's sister near Circleville, Utah.

Photographs by Jonathan Blair
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natgeohistory
In 1976, National Geographic asked the late Robert Redford to follow in the footsteps of the Wild West’s greatest outlaws. Redford rode horseback along the Outlaw Trail, the legendary route stretching from northern Montana to Mexico, once used by Butch Cassidy, the Sundance Kid, and other fugitives. Along the way, he encountered remote ranches, weathered ghost towns, and landscapes that shaped both heroes and fugitives. Read the full story of his expedition at the link in bio. In these images: 1. Leaving Hollywood behind, the author joins Utah rancher Arthur Ekker to follow one of the trails haunted by a badman of yesterday—Butch Cassidy. Redford found the Wild West that was—and in some parts, still is. 2. Robert Redford party travels on horseback along the Green River. 3. Redford (seated on right) talks with locals at the Mercantile Saloon in Atlantic City, Wyoming. 4. Redford interviews Butch Cassidy's sister near Circleville, Utah. Photographs by Jonathan Blair
Liang Metanduno cave on Muna, a tropical island off southeastern Sulawesi, Indonesia, is filled with prehistoric paintings, but one stands out in particular—a claw-like hand stencil that's at least 67,800 years old. Archaeologists, including National Geographic Explorer Maxime Aubert, believe the stencil is the oldest rock art attributed to modern humans and doesn't just reveal insights into early human intelligence, but prehistoric life in the Indonesian archipelago, and migration to Australia too.

Discover more about Liang Metanduno's cave paintings and what they mean at the link in bio.

Photograph by Maxime Aubert
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natgeohistory
Liang Metanduno cave on Muna, a tropical island off southeastern Sulawesi, Indonesia, is filled with prehistoric paintings, but one stands out in particular—a claw-like hand stencil that's at least 67,800 years old. Archaeologists, including National Geographic Explorer Maxime Aubert, believe the stencil is the oldest rock art attributed to modern humans and doesn't just reveal insights into early human intelligence, but prehistoric life in the Indonesian archipelago, and migration to Australia too. Discover more about Liang Metanduno's cave paintings and what they mean at the link in bio. Photograph by Maxime Aubert

National Geographic History (@natgeohistory) Instagram Stats & Analytics

National Geographic History (@natgeohistory) has 16.5M Instagram followers with a 2.43% engagement rate over the past 12 months. Across 592 posts, National Geographic History received 9.08M total likes and 144M impressions, averaging 15.3K likes per post. This page tracks National Geographic History's performance metrics, top content, and engagement trends — updated daily.

National Geographic History (@natgeohistory) Instagram Analytics FAQ

How many Instagram followers does National Geographic History have?+
National Geographic History (@natgeohistory) has 16.5M Instagram followers as of September 2026.
What is National Geographic History's Instagram engagement rate?+
National Geographic History's Instagram engagement rate is 2.43% over the last 12 months, based on 592 posts.
How many likes does National Geographic History get on Instagram?+
National Geographic History received 9.08M total likes across 592 posts in the last 12 months, averaging 15.3K likes per post.
How many Instagram impressions does National Geographic History get?+
National Geographic History's Instagram content generated 144M total impressions over the last 12 months.